空仓100天的个人主页 - 老虎社区

空仓100天

空仓100天

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IP属地：浙江

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07-31

$蔚来(NIO)$ 看9块，全仓，好运

06-02

德尔

爱奇艺Q1财报发布：财务稳健增长，内容商业双开花

2023-09-06

$Faraday Future(FFIE)$ 老贾就是最大的空方

2023-06-07

$Faraday Future(FFIE)$ 给我砸

2022-08-15

$新氧(SY)$财报冲

2022-06-17

$阿里巴巴(BABA)$假消息

2022-02-03

$Meta Platforms(FB)$盘前这么大的交易量，有人在边卖边买存子弹？

2022-02-03

$Meta Platforms(FB)$恐慌，抄

2021-06-18

$新东方(EDU)$有人做空，给我打爆它

2021-06-18

$新东方(EDU)$控贴？

2021-06-18

$高途(GOTU)$为什么我发不了贴

2021-06-18

$新东方(EDU)$打爆空头

2021-06-18

$新东方(EDU)$打爆空头

2021-06-18

$新氧(SY)$明天大涨

2021-06-07

$新东方(EDU)$我抄底了，别磨叽，新东方还能倒吗！干，兄弟们

2021-06-05

$新氧(SY)$请给我个机会让我9.7上车

2021-05-17

$新氧(SY)$不是今天财报吗？

2020-07-30

$理想汽车(LI)$？

2020-04-02

$瑞幸咖啡(LK)$咖啡强者，恐怖如斯

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src=\"https://fid-75186.picgzc.qpic.cn/20250526140056926v2069v1koonl1sj\"/><p>就一季度业绩表现，爱奇艺创始人、首席执行官龚宇表示“爱奇艺长剧集云合总市占率持续领先，微剧的用户规模和活跃度在本季度显著提升。”</p><p>在短剧冲击、观众注意力被其他娱乐形式抢夺的2025年，爱奇艺交出这样一份稳健的成绩单，进一步恢复了大家对行业的信心。</p><p><strong>01</strong></p><p><strong>财务表现稳健增长，微剧市场成为新增长极</strong></p><p>长剧、短剧及海外业务纷纷呈现向上增长的趋势，这在助推爱奇艺第一季度总营收和运营利润的同时实现环比增长之外，爱奇艺的<span>资产</span><span>负债</span>情况也得到优化。比如，通过成本控制等路径，爱奇艺第一季度净利息支出大幅下降，债务结构得到改善。爱奇艺首席财务官汪骏表示，“我们持续稳步优化<span>资产负债表</span>。净利息费用在过去六个季度持续下降，显示出我们在优化资本结构和提升财务灵活性方面的成效，为长期可持续增长奠定了坚实基础。”</p><p>对于视频平台而言，可持续增长的前提是广告业务这一首要支柱保持稳定——爱奇艺2025年头部作品的招商效果可观，这也是其能够实现盈利的根本所在。据交通国际发布的研报显示，爱奇艺第一季度上线的剧集《漂白》广告投放品牌数为10个，广告数量为43个；《白月梵星》品牌数为22个，广告数量为116个；《北上》品牌数为25个，广告数量为100个。整体来看，头部大剧这块巨大的招商展示牌依然成绩亮眼。</p><p>此外，为了更好地服务客户，爱奇艺还整合平台的AI技术赋能效果广告，这带来了业绩的显著突破，爱奇艺一季报显示，一季度爱奇艺在线广告收入13.3亿元，其中，内容定向类广告在品牌广告收入中占比超过50%。在以AI驱动的广告投放新平台“奇炬”助力下，爱奇艺整合“长视频+微剧”双生态资源，AI广告素材产出带动广告投入的产出比提升超过了20%。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20250526140103271v206668qt3ht1pi\"/><p>在去年十月创立微剧场和短剧场，正式布局短剧业务后，爱奇艺在半年多的时间里实现微剧重度用户规模实现了3倍增长，其中主打免费的APP爱奇艺极速版，微剧日均UV排名第一，日均时长排名第二。</p><p>在内容创新与商业变现的良性互动下，爱奇艺正逐步构建起多维度增长引擎。而长视频+微短剧双轮驱动的生态布局，也在助力爱奇艺实现用户时长的纵深拓展。</p><p><strong>02</strong></p><p><strong>长视频+短剧双轮驱动，爱奇艺内容生态不断完善</strong></p><p>据云合数据显示，爱奇艺一季度长剧集总市占率继续保持第一，2025年第一季度TOP20剧集中，爱奇艺播放份额占比38%。此外，据云合数据统计显示，爱奇艺出品的剧集《无忧渡》同时登顶2025年4月霸屏榜、会员内容霸屏榜，《北上》登顶3月长剧霸屏榜；《漂白》为2025年1月集均V30榜榜首，也是今年唯一一部云合集均V30破5000的剧集。</p><p>与此同时，在爱奇艺站内热度方面，迷雾剧场《漂白》热度值破万，《无忧渡》《白月梵星》等剧集热度值均突破9600。数据表现亮眼，长剧持续领跑，这其中既有悬疑剧以小博大、以高口碑撬动高声量的活力，也有年代剧、仙侠剧等热门内容的稳定基本盘托底。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20250526140114439v206b2hv766zka8\"/><p>此外，在储备作品中，头部大剧与迷你剧也是各个品类丰富。如去年凭借《我的阿勒泰》爆火出圈的微尘剧场，其第二部作品《在人间》官宣定档，这部由徐兵执导、赵丽颖主演的悬疑剧作品是一部将悬念值拉满的创新之作，由故事概念、人物关系引发的讨论更是未播先火，开播前就攒了微博、抖音热搜124个。而在现实题材大剧中，《生万物》《高兴》等改编严肃文学作品，有望以高艺术价值打造口碑爆款。此外，仙侠剧《临江仙》《书卷一梦》，迷雾剧场新剧《正当防卫》《低智商犯罪》等作品同样备受期待。</p><p>在长剧发展稳定的基础上，爱奇艺短剧的布局也在向“内容供给-生态建设-技术赋能”拓维：</p><p>内容方面，爱奇艺通过“百部港片计划”、“普法微剧万集计划”以及超15000部微剧储备提升微短剧产能，在实现微短剧规模化的同时，通过当下潮流和经典老IP，从不同视角探索微剧的创意边界；</p><img src=\"https://mmbiz.qpic.cn/mmbiz_jpg/mqrsrf5Wrfmy6TmI6FFabpowWvibfylIDVGN7z0uxTFnpNdklqCm7vcx0pwhUA9MYqOUDxjvia9Bqm9lt3DuVaDA/640?wx_fmt=jpeg&amp;from=appmsg\"/><p>生态方面，爱奇艺通过微短剧盛典搭建微短剧行业合作桥梁，吸引创作者、制片方和品牌方参与，以推动微短剧产业链资源整合，强化行业中心地位。同时首创“微剧春节档”上新28部精品微剧；</p><p>技术方面，爱奇艺借助AI技术和虚拟制作提升制作效率，实现降本增效的同时迅速响应市场需求。除此之外，爱奇艺还推出了跳看功能，使用AI定位剧情点，以适配观众的高效观看需求。</p><p><strong>03</strong></p><p><strong>会员分级运营+多元变现路径  爱奇艺实现开源活水</strong></p><p>据爱奇艺透露，微剧是爱奇艺的增量业务，未来会把爱奇艺极速版改为爱奇艺微短剧。爱奇艺APP以“会员免费看”模式培养付费会员，聚焦高价值用户，侧重于会员拉新；而极速版APP则以免费微剧模式，吸引了大批量下沉市场的观众及价格敏感用户，在扩大用户基数的同时，助力爱奇艺在免费微短剧时代抢滩市场份额。</p><p>去年10月，爱奇艺推出黄金VIP会员亲情卡服务，在VIP和SVIP之外，以家庭为锚点，推出了新的会员服务，不断丰富平台会员体系。同时，爱奇艺通过基础会员和高端星钻会员的不同权益，在稳固基础会员基本盘的同时，推动高端会员增长、触达银发群体新用户。</p><p>此外，爱奇艺还通过加更礼、云包场、拼团、联名会员、线下会员日活动等增值服务，提升会员复购率，增强会员粘性。</p><p>据爱奇艺2025年第一季度报，爱奇艺一季度会员服务收入44亿元，环比增长7%。</p><p>在会员不断精细化运营的同时，爱奇艺也在积极拓展平台的商业场景。</p><p>比如，爱奇艺正在探索新的商业场景，据悉，其正在启动“内容电商”布局，利用微剧竖屏的沉浸场景和IP资源探索电商变现，形成从内容消费到商业消费的闭环。同时，2025年首个爱奇艺线下乐园将在扬州开业，开封的第二乐园也正在筹备中，爱奇艺在尝试通过线下沉浸式娱乐延长IP生命周期，拓展衍生消费场景。</p><p>更明显的突破是，出海业务已经踏上商业增长的飞轮。财报披露，一季度爱奇艺国际版收入同比增长超过30%，广告收入同比增长40%，日均会员数也创下了新高。</p><p>在行业竞争格局持续演进的背景下，爱奇艺通过“长剧定盘、微剧破圈、技术赋能、生态扩容”的多维战略，展现出头部平台的韧性增长逻辑：</p><p>一方面，依托《漂白》《北上》等头部长剧夯实内容护城河，以迷雾剧场、微尘剧场等厂牌强化类型化创作优势；</p><p>另一方面，借力AI技术重构广告与用户运营效率，通过极速版与主站双端协同，实现会员分级运营与下沉市场渗透的精准平衡，而线下乐园、内容电商等衍生场景的拓展，标志着其IP价值正从线上流量向实体经济延展，形成“内容-用户-商业”的立体生态闭环，这让爱奇艺作为行业头部的地位逐步稳固，同时也带动了整个行业持续增长。</p><p>▼往期精彩回顾▼</p><img src=\"https://fid-75186.picgzc.qpic.cn/20250526140146743v206zbmkxilg26q\"/><img src=\"https://fid-75186.picgzc.qpic.cn/20250526140201805v2061vbjrgcljwt\"/><img src=\"https://fid-75186.picgzc.qpic.cn/20250526140216194v2064qag726kve2\"/><img src=\"https://fid-75186.picgzc.qpic.cn/20250526140218597v206pjy35ct4bua\"/><img src=\"https://fid-75186.picgzc.qpic.cn/20250526140227887v206dkmk6cne0sh\"/></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>爱奇艺Q1财报发布：财务稳健增长，内容商业双开花</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n爱奇艺Q1财报发布：财务稳健增长，内容商业双开花\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-05-26 13:47 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250526140233a6ed1740&s=b><strong>GPLP犀牛财经</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>作者：苏苏5月21日，爱奇艺（NASDAQ：IQ）发布截至2025年3月31日未经审计的第一季度财报，良好业绩表现带动了行业稳健发展，同时也证明头部企业的发展活力。财报显示，一季度爱奇艺总营收为71.9亿元，环比增长9%；其中，会员服务收入为44亿元，在线广告服务收入为13.3亿元，内容发行收入为6.3亿元，其他收入为8.3亿元。与此同时，据非美国通用会计准则显示，爱奇艺第一季度运营利润为4.6...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250526140233a6ed1740&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"IQ":"爱奇艺"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250526140233a6ed1740&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2538124072","content_text":"作者：苏苏5月21日，爱奇艺（NASDAQ：IQ）发布截至2025年3月31日未经审计的第一季度财报，良好业绩表现带动了行业稳健发展，同时也证明头部企业的发展活力。财报显示，一季度爱奇艺总营收为71.9亿元，环比增长9%；其中，会员服务收入为44亿元，在线广告服务收入为13.3亿元，内容发行收入为6.3亿元，其他收入为8.3亿元。与此同时，据非美国通用会计准则显示，爱奇艺第一季度运营利润为4.6亿元，环比增长13%，运营利润率为6%，当即收入和运营利润实现环比增长。就一季度业绩表现，爱奇艺创始人、首席执行官龚宇表示“爱奇艺长剧集云合总市占率持续领先，微剧的用户规模和活跃度在本季度显著提升。”在短剧冲击、观众注意力被其他娱乐形式抢夺的2025年，爱奇艺交出这样一份稳健的成绩单，进一步恢复了大家对行业的信心。01财务表现稳健增长，微剧市场成为新增长极长剧、短剧及海外业务纷纷呈现向上增长的趋势，这在助推爱奇艺第一季度总营收和运营利润的同时实现环比增长之外，爱奇艺的资产负债情况也得到优化。比如，通过成本控制等路径，爱奇艺第一季度净利息支出大幅下降，债务结构得到改善。爱奇艺首席财务官汪骏表示，“我们持续稳步优化资产负债表。净利息费用在过去六个季度持续下降，显示出我们在优化资本结构和提升财务灵活性方面的成效，为长期可持续增长奠定了坚实基础。”对于视频平台而言，可持续增长的前提是广告业务这一首要支柱保持稳定——爱奇艺2025年头部作品的招商效果可观，这也是其能够实现盈利的根本所在。据交通国际发布的研报显示，爱奇艺第一季度上线的剧集《漂白》广告投放品牌数为10个，广告数量为43个；《白月梵星》品牌数为22个，广告数量为116个；《北上》品牌数为25个，广告数量为100个。整体来看，头部大剧这块巨大的招商展示牌依然成绩亮眼。此外，为了更好地服务客户，爱奇艺还整合平台的AI技术赋能效果广告，这带来了业绩的显著突破，爱奇艺一季报显示，一季度爱奇艺在线广告收入13.3亿元，其中，内容定向类广告在品牌广告收入中占比超过50%。在以AI驱动的广告投放新平台“奇炬”助力下，爱奇艺整合“长视频+微剧”双生态资源，AI广告素材产出带动广告投入的产出比提升超过了20%。在去年十月创立微剧场和短剧场，正式布局短剧业务后，爱奇艺在半年多的时间里实现微剧重度用户规模实现了3倍增长，其中主打免费的APP爱奇艺极速版，微剧日均UV排名第一，日均时长排名第二。在内容创新与商业变现的良性互动下，爱奇艺正逐步构建起多维度增长引擎。而长视频+微短剧双轮驱动的生态布局，也在助力爱奇艺实现用户时长的纵深拓展。02长视频+短剧双轮驱动，爱奇艺内容生态不断完善据云合数据显示，爱奇艺一季度长剧集总市占率继续保持第一，2025年第一季度TOP20剧集中，爱奇艺播放份额占比38%。此外，据云合数据统计显示，爱奇艺出品的剧集《无忧渡》同时登顶2025年4月霸屏榜、会员内容霸屏榜，《北上》登顶3月长剧霸屏榜；《漂白》为2025年1月集均V30榜榜首，也是今年唯一一部云合集均V30破5000的剧集。与此同时，在爱奇艺站内热度方面，迷雾剧场《漂白》热度值破万，《无忧渡》《白月梵星》等剧集热度值均突破9600。数据表现亮眼，长剧持续领跑，这其中既有悬疑剧以小博大、以高口碑撬动高声量的活力，也有年代剧、仙侠剧等热门内容的稳定基本盘托底。此外，在储备作品中，头部大剧与迷你剧也是各个品类丰富。如去年凭借《我的阿勒泰》爆火出圈的微尘剧场，其第二部作品《在人间》官宣定档，这部由徐兵执导、赵丽颖主演的悬疑剧作品是一部将悬念值拉满的创新之作，由故事概念、人物关系引发的讨论更是未播先火，开播前就攒了微博、抖音热搜124个。而在现实题材大剧中，《生万物》《高兴》等改编严肃文学作品，有望以高艺术价值打造口碑爆款。此外，仙侠剧《临江仙》《书卷一梦》，迷雾剧场新剧《正当防卫》《低智商犯罪》等作品同样备受期待。在长剧发展稳定的基础上，爱奇艺短剧的布局也在向“内容供给-生态建设-技术赋能”拓维：内容方面，爱奇艺通过“百部港片计划”、“普法微剧万集计划”以及超15000部微剧储备提升微短剧产能，在实现微短剧规模化的同时，通过当下潮流和经典老IP，从不同视角探索微剧的创意边界；生态方面，爱奇艺通过微短剧盛典搭建微短剧行业合作桥梁，吸引创作者、制片方和品牌方参与，以推动微短剧产业链资源整合，强化行业中心地位。同时首创“微剧春节档”上新28部精品微剧；技术方面，爱奇艺借助AI技术和虚拟制作提升制作效率，实现降本增效的同时迅速响应市场需求。除此之外，爱奇艺还推出了跳看功能，使用AI定位剧情点，以适配观众的高效观看需求。03会员分级运营+多元变现路径 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Platforms(FB)$恐慌，抄","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/633150645","isVote":1,"tweetType":1,"viewCount":2208,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":441582899077344,"gmtCreate":1748846961881,"gmtModify":1748846963548,"author":{"id":"3521503987473015","authorId":"3521503987473015","name":"空仓100天","avatar":"https://static.tigerbbs.com/1eb8abf8d64c1e089447137320e1ff10","crmLevel":5,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3521503987473015","authorIdStr":"3521503987473015"},"themes":[],"htmlText":"德尔","listText":"德尔","text":"德尔","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/441582899077344","repostId":"2538124072","repostType":2,"repost":{"id":"2538124072","kind":"news","pubTimestamp":1748238453,"share":"https://www.laohu8.com/m/news/2538124072?lang=&edition=full","pubTime":"2025-05-26 13:47","market":"us","language":"zh","title":"爱奇艺Q1财报发布：财务稳健增长，内容商业双开花","url":"https://stock-news.laohu8.com/highlight/detail?id=2538124072","media":"GPLP犀牛财经","summary":"财报显示，一季度爱奇艺总营收为71.9亿元，环比增长9%；其中，会员服务收入为44亿元，在线广告服务收入为13.3亿元，内容发行收入为6.3亿元，其他收入为8.3亿元。据爱奇艺2025年第一季度报，爱奇艺一季度会员服务收入44亿元，环比增长7%。财报披露，一季度爱奇艺国际版收入同比增长超过30%，广告收入同比增长40%，日均会员数也创下了新高。","content":"<html><body><article><img src=\"https://fid-75186.picgzc.qpic.cn/20250526140050517v206108guuclar2\"/><p><strong>作者：苏苏</strong></p><p>5月21日，<a href=\"https://laohu8.com/S/IQ\">爱奇艺</a>（NASDAQ：IQ）发布截至2025年3月31日未经审计的第一季度财报，良好业绩表现带动了行业稳健发展，同时也证明头部企业的发展活力。</p><p>财报显示，一季度爱奇艺总营收为71.9亿元，环比增长9%；其中，会员服务收入为44亿元，在线广告服务收入为13.3亿元，内容发行收入为6.3亿元，其他收入为8.3亿元。与此同时，据非美国通用会计准则显示，爱奇艺第一季度运营利润为4.6亿元，环比增长13%，运营利润率为6%，当即收入和运营利润实现环比增长。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20250526140056926v2069v1koonl1sj\"/><p>就一季度业绩表现，爱奇艺创始人、首席执行官龚宇表示“爱奇艺长剧集云合总市占率持续领先，微剧的用户规模和活跃度在本季度显著提升。”</p><p>在短剧冲击、观众注意力被其他娱乐形式抢夺的2025年，爱奇艺交出这样一份稳健的成绩单，进一步恢复了大家对行业的信心。</p><p><strong>01</strong></p><p><strong>财务表现稳健增长，微剧市场成为新增长极</strong></p><p>长剧、短剧及海外业务纷纷呈现向上增长的趋势，这在助推爱奇艺第一季度总营收和运营利润的同时实现环比增长之外，爱奇艺的<span>资产</span><span>负债</span>情况也得到优化。比如，通过成本控制等路径，爱奇艺第一季度净利息支出大幅下降，债务结构得到改善。爱奇艺首席财务官汪骏表示，“我们持续稳步优化<span>资产负债表</span>。净利息费用在过去六个季度持续下降，显示出我们在优化资本结构和提升财务灵活性方面的成效，为长期可持续增长奠定了坚实基础。”</p><p>对于视频平台而言，可持续增长的前提是广告业务这一首要支柱保持稳定——爱奇艺2025年头部作品的招商效果可观，这也是其能够实现盈利的根本所在。据交通国际发布的研报显示，爱奇艺第一季度上线的剧集《漂白》广告投放品牌数为10个，广告数量为43个；《白月梵星》品牌数为22个，广告数量为116个；《北上》品牌数为25个，广告数量为100个。整体来看，头部大剧这块巨大的招商展示牌依然成绩亮眼。</p><p>此外，为了更好地服务客户，爱奇艺还整合平台的AI技术赋能效果广告，这带来了业绩的显著突破，爱奇艺一季报显示，一季度爱奇艺在线广告收入13.3亿元，其中，内容定向类广告在品牌广告收入中占比超过50%。在以AI驱动的广告投放新平台“奇炬”助力下，爱奇艺整合“长视频+微剧”双生态资源，AI广告素材产出带动广告投入的产出比提升超过了20%。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20250526140103271v206668qt3ht1pi\"/><p>在去年十月创立微剧场和短剧场，正式布局短剧业务后，爱奇艺在半年多的时间里实现微剧重度用户规模实现了3倍增长，其中主打免费的APP爱奇艺极速版，微剧日均UV排名第一，日均时长排名第二。</p><p>在内容创新与商业变现的良性互动下，爱奇艺正逐步构建起多维度增长引擎。而长视频+微短剧双轮驱动的生态布局，也在助力爱奇艺实现用户时长的纵深拓展。</p><p><strong>02</strong></p><p><strong>长视频+短剧双轮驱动，爱奇艺内容生态不断完善</strong></p><p>据云合数据显示，爱奇艺一季度长剧集总市占率继续保持第一，2025年第一季度TOP20剧集中，爱奇艺播放份额占比38%。此外，据云合数据统计显示，爱奇艺出品的剧集《无忧渡》同时登顶2025年4月霸屏榜、会员内容霸屏榜，《北上》登顶3月长剧霸屏榜；《漂白》为2025年1月集均V30榜榜首，也是今年唯一一部云合集均V30破5000的剧集。</p><p>与此同时，在爱奇艺站内热度方面，迷雾剧场《漂白》热度值破万，《无忧渡》《白月梵星》等剧集热度值均突破9600。数据表现亮眼，长剧持续领跑，这其中既有悬疑剧以小博大、以高口碑撬动高声量的活力，也有年代剧、仙侠剧等热门内容的稳定基本盘托底。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20250526140114439v206b2hv766zka8\"/><p>此外，在储备作品中，头部大剧与迷你剧也是各个品类丰富。如去年凭借《我的阿勒泰》爆火出圈的微尘剧场，其第二部作品《在人间》官宣定档，这部由徐兵执导、赵丽颖主演的悬疑剧作品是一部将悬念值拉满的创新之作，由故事概念、人物关系引发的讨论更是未播先火，开播前就攒了微博、抖音热搜124个。而在现实题材大剧中，《生万物》《高兴》等改编严肃文学作品，有望以高艺术价值打造口碑爆款。此外，仙侠剧《临江仙》《书卷一梦》，迷雾剧场新剧《正当防卫》《低智商犯罪》等作品同样备受期待。</p><p>在长剧发展稳定的基础上，爱奇艺短剧的布局也在向“内容供给-生态建设-技术赋能”拓维：</p><p>内容方面，爱奇艺通过“百部港片计划”、“普法微剧万集计划”以及超15000部微剧储备提升微短剧产能，在实现微短剧规模化的同时，通过当下潮流和经典老IP，从不同视角探索微剧的创意边界；</p><img src=\"https://mmbiz.qpic.cn/mmbiz_jpg/mqrsrf5Wrfmy6TmI6FFabpowWvibfylIDVGN7z0uxTFnpNdklqCm7vcx0pwhUA9MYqOUDxjvia9Bqm9lt3DuVaDA/640?wx_fmt=jpeg&amp;from=appmsg\"/><p>生态方面，爱奇艺通过微短剧盛典搭建微短剧行业合作桥梁，吸引创作者、制片方和品牌方参与，以推动微短剧产业链资源整合，强化行业中心地位。同时首创“微剧春节档”上新28部精品微剧；</p><p>技术方面，爱奇艺借助AI技术和虚拟制作提升制作效率，实现降本增效的同时迅速响应市场需求。除此之外，爱奇艺还推出了跳看功能，使用AI定位剧情点，以适配观众的高效观看需求。</p><p><strong>03</strong></p><p><strong>会员分级运营+多元变现路径  爱奇艺实现开源活水</strong></p><p>据爱奇艺透露，微剧是爱奇艺的增量业务，未来会把爱奇艺极速版改为爱奇艺微短剧。爱奇艺APP以“会员免费看”模式培养付费会员，聚焦高价值用户，侧重于会员拉新；而极速版APP则以免费微剧模式，吸引了大批量下沉市场的观众及价格敏感用户，在扩大用户基数的同时，助力爱奇艺在免费微短剧时代抢滩市场份额。</p><p>去年10月，爱奇艺推出黄金VIP会员亲情卡服务，在VIP和SVIP之外，以家庭为锚点，推出了新的会员服务，不断丰富平台会员体系。同时，爱奇艺通过基础会员和高端星钻会员的不同权益，在稳固基础会员基本盘的同时，推动高端会员增长、触达银发群体新用户。</p><p>此外，爱奇艺还通过加更礼、云包场、拼团、联名会员、线下会员日活动等增值服务，提升会员复购率，增强会员粘性。</p><p>据爱奇艺2025年第一季度报，爱奇艺一季度会员服务收入44亿元，环比增长7%。</p><p>在会员不断精细化运营的同时，爱奇艺也在积极拓展平台的商业场景。</p><p>比如，爱奇艺正在探索新的商业场景，据悉，其正在启动“内容电商”布局，利用微剧竖屏的沉浸场景和IP资源探索电商变现，形成从内容消费到商业消费的闭环。同时，2025年首个爱奇艺线下乐园将在扬州开业，开封的第二乐园也正在筹备中，爱奇艺在尝试通过线下沉浸式娱乐延长IP生命周期，拓展衍生消费场景。</p><p>更明显的突破是，出海业务已经踏上商业增长的飞轮。财报披露，一季度爱奇艺国际版收入同比增长超过30%，广告收入同比增长40%，日均会员数也创下了新高。</p><p>在行业竞争格局持续演进的背景下，爱奇艺通过“长剧定盘、微剧破圈、技术赋能、生态扩容”的多维战略，展现出头部平台的韧性增长逻辑：</p><p>一方面，依托《漂白》《北上》等头部长剧夯实内容护城河，以迷雾剧场、微尘剧场等厂牌强化类型化创作优势；</p><p>另一方面，借力AI技术重构广告与用户运营效率，通过极速版与主站双端协同，实现会员分级运营与下沉市场渗透的精准平衡，而线下乐园、内容电商等衍生场景的拓展，标志着其IP价值正从线上流量向实体经济延展，形成“内容-用户-商业”的立体生态闭环，这让爱奇艺作为行业头部的地位逐步稳固，同时也带动了整个行业持续增长。</p><p>▼往期精彩回顾▼</p><img src=\"https://fid-75186.picgzc.qpic.cn/20250526140146743v206zbmkxilg26q\"/><img src=\"https://fid-75186.picgzc.qpic.cn/20250526140201805v2061vbjrgcljwt\"/><img src=\"https://fid-75186.picgzc.qpic.cn/20250526140216194v2064qag726kve2\"/><img src=\"https://fid-75186.picgzc.qpic.cn/20250526140218597v206pjy35ct4bua\"/><img src=\"https://fid-75186.picgzc.qpic.cn/20250526140227887v206dkmk6cne0sh\"/></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>爱奇艺Q1财报发布：财务稳健增长，内容商业双开花</title>\n<style 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margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n爱奇艺Q1财报发布：财务稳健增长，内容商业双开花\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-05-26 13:47 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250526140233a6ed1740&s=b><strong>GPLP犀牛财经</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>作者：苏苏5月21日，爱奇艺（NASDAQ：IQ）发布截至2025年3月31日未经审计的第一季度财报，良好业绩表现带动了行业稳健发展，同时也证明头部企业的发展活力。财报显示，一季度爱奇艺总营收为71.9亿元，环比增长9%；其中，会员服务收入为44亿元，在线广告服务收入为13.3亿元，内容发行收入为6.3亿元，其他收入为8.3亿元。与此同时，据非美国通用会计准则显示，爱奇艺第一季度运营利润为4.6...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250526140233a6ed1740&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"IQ":"爱奇艺"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250526140233a6ed1740&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2538124072","content_text":"作者：苏苏5月21日，爱奇艺（NASDAQ：IQ）发布截至2025年3月31日未经审计的第一季度财报，良好业绩表现带动了行业稳健发展，同时也证明头部企业的发展活力。财报显示，一季度爱奇艺总营收为71.9亿元，环比增长9%；其中，会员服务收入为44亿元，在线广告服务收入为13.3亿元，内容发行收入为6.3亿元，其他收入为8.3亿元。与此同时，据非美国通用会计准则显示，爱奇艺第一季度运营利润为4.6亿元，环比增长13%，运营利润率为6%，当即收入和运营利润实现环比增长。就一季度业绩表现，爱奇艺创始人、首席执行官龚宇表示“爱奇艺长剧集云合总市占率持续领先，微剧的用户规模和活跃度在本季度显著提升。”在短剧冲击、观众注意力被其他娱乐形式抢夺的2025年，爱奇艺交出这样一份稳健的成绩单，进一步恢复了大家对行业的信心。01财务表现稳健增长，微剧市场成为新增长极长剧、短剧及海外业务纷纷呈现向上增长的趋势，这在助推爱奇艺第一季度总营收和运营利润的同时实现环比增长之外，爱奇艺的资产负债情况也得到优化。比如，通过成本控制等路径，爱奇艺第一季度净利息支出大幅下降，债务结构得到改善。爱奇艺首席财务官汪骏表示，“我们持续稳步优化资产负债表。净利息费用在过去六个季度持续下降，显示出我们在优化资本结构和提升财务灵活性方面的成效，为长期可持续增长奠定了坚实基础。”对于视频平台而言，可持续增长的前提是广告业务这一首要支柱保持稳定——爱奇艺2025年头部作品的招商效果可观，这也是其能够实现盈利的根本所在。据交通国际发布的研报显示，爱奇艺第一季度上线的剧集《漂白》广告投放品牌数为10个，广告数量为43个；《白月梵星》品牌数为22个，广告数量为116个；《北上》品牌数为25个，广告数量为100个。整体来看，头部大剧这块巨大的招商展示牌依然成绩亮眼。此外，为了更好地服务客户，爱奇艺还整合平台的AI技术赋能效果广告，这带来了业绩的显著突破，爱奇艺一季报显示，一季度爱奇艺在线广告收入13.3亿元，其中，内容定向类广告在品牌广告收入中占比超过50%。在以AI驱动的广告投放新平台“奇炬”助力下，爱奇艺整合“长视频+微剧”双生态资源，AI广告素材产出带动广告投入的产出比提升超过了20%。在去年十月创立微剧场和短剧场，正式布局短剧业务后，爱奇艺在半年多的时间里实现微剧重度用户规模实现了3倍增长，其中主打免费的APP爱奇艺极速版，微剧日均UV排名第一，日均时长排名第二。在内容创新与商业变现的良性互动下，爱奇艺正逐步构建起多维度增长引擎。而长视频+微短剧双轮驱动的生态布局，也在助力爱奇艺实现用户时长的纵深拓展。02长视频+短剧双轮驱动，爱奇艺内容生态不断完善据云合数据显示，爱奇艺一季度长剧集总市占率继续保持第一，2025年第一季度TOP20剧集中，爱奇艺播放份额占比38%。此外，据云合数据统计显示，爱奇艺出品的剧集《无忧渡》同时登顶2025年4月霸屏榜、会员内容霸屏榜，《北上》登顶3月长剧霸屏榜；《漂白》为2025年1月集均V30榜榜首，也是今年唯一一部云合集均V30破5000的剧集。与此同时，在爱奇艺站内热度方面，迷雾剧场《漂白》热度值破万，《无忧渡》《白月梵星》等剧集热度值均突破9600。数据表现亮眼，长剧持续领跑，这其中既有悬疑剧以小博大、以高口碑撬动高声量的活力，也有年代剧、仙侠剧等热门内容的稳定基本盘托底。此外，在储备作品中，头部大剧与迷你剧也是各个品类丰富。如去年凭借《我的阿勒泰》爆火出圈的微尘剧场，其第二部作品《在人间》官宣定档，这部由徐兵执导、赵丽颖主演的悬疑剧作品是一部将悬念值拉满的创新之作，由故事概念、人物关系引发的讨论更是未播先火，开播前就攒了微博、抖音热搜124个。而在现实题材大剧中，《生万物》《高兴》等改编严肃文学作品，有望以高艺术价值打造口碑爆款。此外，仙侠剧《临江仙》《书卷一梦》，迷雾剧场新剧《正当防卫》《低智商犯罪》等作品同样备受期待。在长剧发展稳定的基础上，爱奇艺短剧的布局也在向“内容供给-生态建设-技术赋能”拓维：内容方面，爱奇艺通过“百部港片计划”、“普法微剧万集计划”以及超15000部微剧储备提升微短剧产能，在实现微短剧规模化的同时，通过当下潮流和经典老IP，从不同视角探索微剧的创意边界；生态方面，爱奇艺通过微短剧盛典搭建微短剧行业合作桥梁，吸引创作者、制片方和品牌方参与，以推动微短剧产业链资源整合，强化行业中心地位。同时首创“微剧春节档”上新28部精品微剧；技术方面，爱奇艺借助AI技术和虚拟制作提升制作效率，实现降本增效的同时迅速响应市场需求。除此之外，爱奇艺还推出了跳看功能，使用AI定位剧情点，以适配观众的高效观看需求。03会员分级运营+多元变现路径  爱奇艺实现开源活水据爱奇艺透露，微剧是爱奇艺的增量业务，未来会把爱奇艺极速版改为爱奇艺微短剧。爱奇艺APP以“会员免费看”模式培养付费会员，聚焦高价值用户，侧重于会员拉新；而极速版APP则以免费微剧模式，吸引了大批量下沉市场的观众及价格敏感用户，在扩大用户基数的同时，助力爱奇艺在免费微短剧时代抢滩市场份额。去年10月，爱奇艺推出黄金VIP会员亲情卡服务，在VIP和SVIP之外，以家庭为锚点，推出了新的会员服务，不断丰富平台会员体系。同时，爱奇艺通过基础会员和高端星钻会员的不同权益，在稳固基础会员基本盘的同时，推动高端会员增长、触达银发群体新用户。此外，爱奇艺还通过加更礼、云包场、拼团、联名会员、线下会员日活动等增值服务，提升会员复购率，增强会员粘性。据爱奇艺2025年第一季度报，爱奇艺一季度会员服务收入44亿元，环比增长7%。在会员不断精细化运营的同时，爱奇艺也在积极拓展平台的商业场景。比如，爱奇艺正在探索新的商业场景，据悉，其正在启动“内容电商”布局，利用微剧竖屏的沉浸场景和IP资源探索电商变现，形成从内容消费到商业消费的闭环。同时，2025年首个爱奇艺线下乐园将在扬州开业，开封的第二乐园也正在筹备中，爱奇艺在尝试通过线下沉浸式娱乐延长IP生命周期，拓展衍生消费场景。更明显的突破是，出海业务已经踏上商业增长的飞轮。财报披露，一季度爱奇艺国际版收入同比增长超过30%，广告收入同比增长40%，日均会员数也创下了新高。在行业竞争格局持续演进的背景下，爱奇艺通过“长剧定盘、微剧破圈、技术赋能、生态扩容”的多维战略，展现出头部平台的韧性增长逻辑：一方面，依托《漂白》《北上》等头部长剧夯实内容护城河，以迷雾剧场、微尘剧场等厂牌强化类型化创作优势；另一方面，借力AI技术重构广告与用户运营效率，通过极速版与主站双端协同，实现会员分级运营与下沉市场渗透的精准平衡，而线下乐园、内容电商等衍生场景的拓展，标志着其IP价值正从线上流量向实体经济延展，形成“内容-用户-商业”的立体生态闭环，这让爱奇艺作为行业头部的地位逐步稳固，同时也带动了整个行业持续增长。▼往期精彩回顾▼","news_type":1,"symbols_score_info":{"IQ":1}},"isVote":1,"tweetType":1,"viewCount":601,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":184752051486744,"gmtCreate":1686144701966,"gmtModify":1686144703205,"author":{"id":"3521503987473015","authorId":"3521503987473015","name":"空仓100天","avatar":"https://static.tigerbbs.com/1eb8abf8d64c1e089447137320e1ff10","crmLevel":5,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3521503987473015","authorIdStr":"3521503987473015"},"themes":[],"htmlText":"<a 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