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会赚钱的马克斯

会赚钱的马克斯

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会赚钱的马克斯

2021-07-15

$Liquid Media Group Ltd.(YVR)$我还在高高的山顶等着！

会赚钱的马克斯

2021-04-28

[晕] [晕] [晕]

逸仙电商，不要太指望李佳琦

会赚钱的马克斯

2021-03-31

$游戏驿站(GME)$美股指数的反向指标，美股大涨，GME就大跌，美股大跌GME就不走寻常路！

会赚钱的马克斯

2021-03-30

$老虎证券(TIGR)$你是有毒吗？有业绩也跌，而且是暴跌！

会赚钱的马克斯

2021-03-26

$游戏驿站(GME)$ 股市轮回，现在又该多头狂欢了~

会赚钱的马克斯

2021-03-23

$ACB 20210326 11.5 CALL(ACB)$唉，快跌完了，没得玩了！

会赚钱的马克斯

2021-03-16

$游戏驿站(GME)$ 再见了~我已经跑了，这种过山车行情，天天熬夜盯GME，心脏有点受不了，还是换稳健型的票，晚上好好睡睡觉，感谢一路做多的兄弟，你们继续加油~~力挺！！！

会赚钱的马克斯

2021-03-12

$NLS Pharmaceutics Ltd.(NLSP)$拿好了，准备起飞，等待周一成妖！

会赚钱的马克斯

2021-03-11

YOLO

Analysis: Riding GameStop's resurgent rally - 'not for the faint of heart'

会赚钱的马克斯

2021-03-10

$游戏驿站(GME)$今天大概率还是复制昨晚的走势……

会赚钱的马克斯

2021-03-10

勇气可嘉~

@杠哥Barman:$游戏驿站(GME)$被强平了100股，空头还没放弃，加油！

会赚钱的马克斯

2021-03-09

追涨割一把新鲜韭菜而已

抱歉，原内容已删除

会赚钱的马克斯

2021-03-09

看好后市跌破3000

“官媒”密集采访：中信、中金看好A股后市

会赚钱的马克斯

2021-03-09

江湖套路深呀！

朝云集团暗盘跌逾18%，此前获逾172倍认购

会赚钱的马克斯

2021-03-09

$游戏驿站(GME)$睡一觉，撑不住了，精准挂单挂在顶峰，4点闹钟醒了，继续买回来！

会赚钱的马克斯

2021-03-05

$游戏驿站(GME)$狼若回头不是报恩就是报仇，GME就是头凶猛的狼，**空头！！！

会赚钱的马克斯

2021-03-04

$游戏驿站(GME)$多头继续，YOLO～～向800$发起冲刺！

会赚钱的马克斯

2021-03-03

$游戏驿站(GME)$越审查越疯狂，现在已经不是米国的散户做多GME，全球的散户都来了

会赚钱的马克斯

2021-03-03

真的假的

盘前：拼多多、小鹏汽车迎利好，“散户新宠”大跳水

会赚钱的马克斯

2021-02-27

$游戏驿站(GME)$You Only Live Once！！！

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Ltd.(YVR)$我还在高高的山顶等着！","images":[{"img":"https://static.tigerbbs.com/ec2cbcde53f49aae22651f5fa6276098","width":"1080","height":"1920"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":6,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/147538990","isVote":1,"tweetType":1,"viewCount":2691,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"CN","totalScore":0},{"id":100574589,"gmtCreate":1619625200641,"gmtModify":1619625200641,"author":{"id":"3552094653875385","authorId":"3552094653875385","name":"会赚钱的马克斯","avatar":"https://static.tigerbbs.com/ab57830f1bd1f2b5d14c39fda323d7bf","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3552094653875385","authorIdStr":"3552094653875385"},"themes":[],"htmlText":"[晕]&nbsp;[晕]&nbsp;[晕]&nbsp;","listText":"[晕]&nbsp;[晕]&nbsp;[晕]&nbsp;","text":"[晕] [晕] [晕]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/100574589","repostId":"1154070272","repostType":2,"repost":{"id":"1154070272","kind":"news","weMediaInfo":{"introduction":"记录新经济的每一个节点","home_visible":1,"media_name":"节点财经","id":"1021708884","head_image":"https://static.tigerbbs.com/68a2a7c6368376fe8b5cf62e4c84b65e"},"pubTimestamp":1619490463,"share":"https://ttm.financial/m/news/1154070272?lang=&edition=full","pubTime":"2021-04-27 10:27","market":"us","language":"zh","title":"逸仙电商，不要太指望李佳琦","url":"https://stock-news.laohu8.com/highlight/detail?id=1154070272","media":"节点财经","summary":"关于新消费品牌完美日记到底完美不完美的争论有很多，最近其母公司逸仙电商公布了上市后的第一份年报。\n虽然逸仙电商增长亮眼，但也能发现主打完美日记一个品牌已经有些乏力，称其“完美”有些过誉。如果按照逸仙电","content":"<p>关于新消费品牌完美日记到底完美不完美的争论有很多，最近其母公司<a href=\"https://laohu8.com/S/YSG\">逸仙电商</a>公布了上市后的第一份年报。</p>\n<p>虽然逸仙电商增长亮眼，但也能发现主打完美日记一个品牌已经有些乏力，称其“完美”有些过誉。如果按照逸仙电商做“中国<a href=\"https://laohu8.com/S/0NZM.UK\">欧莱雅</a>”的规划来看，可能还相去甚远。</p>\n<p>01 怎么看待“完美日记效应”？</p>\n<p>先说年报的增长：逸仙电商2020年营收达到52.3亿元，同比增长72.6%；实现毛利33.6亿元，同比增长74.5%。</p>\n<p>再说亏损和上涨的费用：2020财年逸仙电商归母净利润为-39.84亿元，同比下降8738.15%（其中包括股权激励）经调整后的净亏损为7.88亿元。其中很大一部分亏损，都是完美日记大投广告带来的。2018年-2020年，逸仙电商的营销费用分别为3.09亿元、12.51亿元、34.14亿元，分别占营收的48.69%、41.28%、65%。</p>\n<p><img src=\"https://static.tigerbbs.com/db5b03a638a35245b0baa4f2d326b4b1\" tg-width=\"1080\" tg-height=\"810\" referrerpolicy=\"no-referrer\"></p>\n<p>数据来源：逸仙电商财报</p>\n<p>较2019年，其广告支出费用增长了约2倍，逸仙电商对此表示，公司在第四季度加大了品牌广告的投入，希望大家稍安勿躁，因为这些广告效果将会在中长期陆续体现。</p>\n<p>其实这么说来，读懂逸仙电商的2020年的财报就看两个重点：</p>\n<p>1．广告营销又增大了，亏损也扩大了。</p>\n<p>2．营收还是在飞速增长。</p>\n<p>基于这个两个重点，我们对于完美日记乃至逸仙电商财务数据的讨论就围绕——营销到底值不值？</p>\n<p>如果按照一个普通消费品牌来要求逸仙电商，其基本假设是：消费品牌的营销费用计入费用，而不属于任何意义上的投资，这也是会计处理中基于谨慎性的计量。</p>\n<p>如果按照互联网消费品来要求逸仙电商，应该怎么判定？</p>\n<p>我们先举个例子，比如<a href=\"https://laohu8.com/S/PDD\">拼多多</a>当时烧钱做百亿补贴做下沉，黄峥说拼多多百亿补贴不是烧钱是投资，大家觉得他胡扯。结果拼多多不仅打到了淘宝没有打到的下沉人群，还蚕食了淘宝的部分份额。</p>\n<p>这时再看拼多多的百亿补贴，这个营销投入确实是一种“预计资产”，很可惜在报表里只有预计负债科目而没有预计资产科目。</p>\n<p>所以在互联网消费品里，像完美日记（逸仙电商）这样拿出收入60%做营销，且把营销视为投资的人不算少。</p>\n<p>有一家比逸仙电商还敢烧钱的公司叫做<a href=\"https://laohu8.com/S/LK\">瑞幸咖啡</a>，其在2018年全年营收8.4亿元的情况下，就敢拿出7.46亿元做市场营销费用。</p>\n<p>完美日记目前的营销投入对市场份额有帮助，但不代表它就是“完美的”。因为烧钱做营销的门槛低，只要你烧得起，江湖格局分分钟就能被改写，或者你要是哪个环节没做好，分分钟打下的市场份额就毁于一旦。瑞幸就是前车之鉴。</p>\n<p>再看完美日记的对手花西子。2018年，花西子的销售额仅有4319万，可能你当时都没听过花西子这个品牌；2019年，花西子的销售额已狂飙至11.3亿，同比暴涨25倍；2020年再刷<a href=\"https://laohu8.com/S/DYIN\">抖音</a>，不论是大网红还是小网红，人手一个花西子礼盒，花西子的销售额预计接近30亿元。</p>\n<p>从2020年下半年开始，花西子从淘系GMV、销量及销售额增速等多个维度呈现出跑赢完美日记的势头。此外，还有橘朵、colorkey等同赛道几乎没有什么差异化的品牌争相和完美日记比赛烧钱。</p>\n<p>所以烧钱到底值不值，就看完美日记能拿下多少复购，何时可以摆脱给平台和KOL打工。</p>\n<p>02 摆脱给平台和KOL打工，有多难？</p>\n<p>我们再来看一组数据，2020年，逸仙电商的毛利率为64.3%，也就是说逸仙电商每卖出100元的口红和眼影，能赚64.3元，但是要花65块钱去打广告。</p>\n<p>有投资者这时明白过来：“好家伙！我直接好家伙！合着里外里卖一支口红还还亏7角钱啊（还不包括营销成本）”。</p>\n<p>钱都被谁赚走了？逸仙电商的在招股说明书告诉我们，“与15000名KOL深度合作”、“和李佳琦成功合作”，这下应该一目了然了吧？</p>\n<p>节点财经(ID:jiedian2018)观察到，目前国货美妆品牌推广一款新品时，前期会采用“明星+头部KOL”来打响产品的知名度，中期会采用“腰部KOL+素人”组合推广的模式巩固知名度。</p>\n<p>据熟悉此类操作的人士透露，除明星代言费用外，目前美妆类达人、博主的报价一直在涨。2019年前后，之前几个老牌头部美妆博主的植入价格在5-7万元之间，但是到了21年初，几乎都上了15万，单条广告可能得20万+。</p>\n<p>另外腰、臀部达人和素人博主也大有被MCN机构“招安”之势，他们的投放价格上浮了15%-20%，总之投放的价格一直在涨，逸仙电商用营收65%去投广告的规模，在该人士看来还要上涨。</p>\n<p>虽然逸仙电商标榜自己的DTC（Direct To Consumer）这种销售渠道没有了代理商，但不见得就真的没有了赚差价的中间商。</p>\n<p>此时，摆脱给平台、KOL、KOC打工最重要的一点就是，完美日记们的复购率能不能抵御营销流量费用上涨。</p>\n<p>据逸仙电商的披露，2017Q3、2018Q3、2019Q3第一次购买的客户，复购率分别为8.1%、38.9%、41.5%。对比一下<a href=\"https://laohu8.com/S/EL\">雅诗兰黛</a>集团，拥有超过100款复购率达到40%-60%的经典明星产品。</p>\n<p>虽然41.5%的复购率已经很高，但从增长速度可以看出，逸仙电商的复购率已接近天花板。</p>\n<p>作为逸仙电商的头把交椅，完美日记最重要的产品线是基于眼影和口红等彩妆产品，营收“老二”小奥汀的专长同上。</p>\n<p>和日常护肤品（如洗面奶、爽肤水）不同，眼影和口红并非高频消费品，毕竟一盘眼影、一支口红用一年都用不完。</p>\n<p>之前有一家券商组织的完美日记专家电话会议上，一位前完美日记中高层员工表示，全国18岁-25岁女性约2.5亿，去除不化妆或高净值女性之后约为1.2亿，完美日记触达约4000万消费人群，大约35-40%的覆盖率，这说明完美日记的品牌天花板差不多到了。</p>\n<p>而且完美日记的客单价也很难提高。招股书显示，2019年完美日记的客单价是114.1元，2020年在大幅营销下，完美日记客单价才提升至120.7元，另外2020年完美日记想提高客单价做的“0.7克小细跟口红”经常被消费者评价“不值。</p>\n<p>如果仅靠彩妆完美日记推起逸仙电商的后续呈几何指数增长，显然不现实，要看其他品牌能否带动逸仙电商的复制完美日记讲故事。</p>\n<p>目前逸仙电商主打护理的完子心选涨幅也不俗，但是完子心选的主打产品只有一款同样门槛不高的补水面膜，而且销量多有顶流王一博的助力，离开王一博不知道完子心选还有没有爆卖的实力。</p>\n<p>说到这我们再重新复习一下，逸仙电商的“偶像”欧莱雅，可是高端护肤+彩妆品牌的集中地，拥有赫莲娜、YSL、乔治阿玛尼、兰蔻等一线化妆品名牌。不仅客单价高，而且复购率高。</p>\n<p>但是逸仙电商在这方面仍有所欠缺，我们能叫出名字的只有完美日记、小奥汀、完子心选，比起真正的高端还有很大的差距。</p>\n<p>03 彩妆行业，护城河太浅</p>\n<p>目前，国货彩妆品牌的估值狂飙，主要是国产替代国外大牌空间巨大，给了这个赛道远大的前景。但是多位业内人士表示，彩妆品类的护城河不深，营销带来的护城河太浅。</p>\n<p>例如完美日记之前的营销打法基本盘就是快消品打法，彩妆品本身的技术含量比较低，要保证基本的质量并不是难事，例如完美日记全部采用的是OEM和ODM模式，没有自己的工厂。</p>\n<p>2019年逸仙电商与科丝美诗（迪奥、香奈儿等多家国外大牌的代工厂）在广州合资成立了化妆品研发和生产基地，预计要2022年才能正式投产。</p>\n<p>所以，在最核心的品牌资产上，互联网还是不可能颠覆“用时间滚雪球”的基本常识。反观逸仙电商对标的欧莱雅，不仅用时间滚雪球，这么多年“滚出了”包括欧莱雅、兰蔻、赫莲娜、碧欧泉、科颜氏等品牌，而且欧莱雅集团每年平均有近500个的产品专利申请。</p>\n<p>在近五年全球化妆品专利TOP30排行榜中，欧莱雅集团位居榜首，其实大家可以发现，上述列出的品牌每个几乎都有自己主打的、能拿出手的成分。光是一个兰蔻小黑瓶里的核心成分二裂酵母溶胞物，就让国内外的化妆品们竞相模仿。</p>\n<p>这么看来，在研发方面拿下核心专利成分才是能成为化妆品巨头要素，逸仙电商的专利情况目前是这样：</p>\n<p>在全球范围内一共拥有69项专利，其中包括36项配方上的发明专利（部分在转让过程当中）。</p>\n<p>言下之意就是，一些专利只是外观专利；还有一些配方专利是买的，具体有多少自研配方专利不得而知。</p>\n<p>逸仙电商自己也很明白单一拼彩妆对于长效增长太累，李佳琦可以捧出一个完美日记，当然也能捧出一个花西子，除非公司大搞营销的鸡血一直下去。</p>\n<p>所以完美日记在护肤品，特别是高端护肤品上选择做收购，收购后的运营效果如何？有从业人员对节点财经指出了部分问题。</p>\n<p>中国台湾著名护肤品牌，主打杏仁酸的DR.WU的中国大陆业务被逸仙电商收购，但是该人士认为逸仙电商对于DR.WU的运营只能用一般来形容。</p>\n<p>其实DR.WU品牌形象和研发实力还不错，而且有代表性的成分杏仁酸，也算是一个“初代网红”，目前市面上对于护肤品类的“刷酸”就起源于DR.WU。</p>\n<p>但是逸仙电商没有解决DR.WU最严重的问题——官方旗舰店和代购店巨大的价差，例如拳头产品18%的杏仁酸精华，官旗卖410元/30毫升，而代购店则是180元左右/30毫升。</p>\n<p><img src=\"https://static.tigerbbs.com/50cc66a3ba6588f2646100eefab6ae37\" tg-width=\"765\" tg-height=\"574\" referrerpolicy=\"no-referrer\"></p>\n<p>数据来源：电商平台</p>\n<p>逸仙电商接手DR.WU后，选择了和完美日记同样的营销手段，装修天猫店铺、推天猫流量、进行KOL推广。价差问题不解决，推广再猛销售额也进了代购的口袋，ROI注定偏低，毕竟同样的产品，从旗舰店买要贵230块钱，消费者没必要去做冤大头。</p>\n<p>另外，有化妆品行业研究员表示，DR.WU目前的问题是，把之前在中国台湾流行的产品直接拿到大陆来卖，并没有根据大陆消费者的心智和目前的潮流再进行包装，这样是行不通的。应该像<a href=\"https://laohu8.com/S/688363\">华熙生物</a>主打玻尿酸、<a href=\"https://laohu8.com/S/300957\">贝泰妮</a>主打抗敏的薇诺娜一样，看准目前化妆品行业热点，快准狠去推DR.WU的新概念或者把“刷酸鼻祖”的概念再树立起来。</p>\n<p>另外逸仙电商在一个月前也收购了在中国极有知名度的高端卸妆膏品牌EVE LOM，但是据节点财经观察，目前对于EVE LOM的新一轮营销似乎并没有上线；在去年从雅漾的母公司手中收购了法国小众、高端护肤品牌科兰黎也没有相关的后续运营。</p>\n<p>或许未来，我们可以从EVE LOM、科兰黎的成长上看逸仙电商对于大牌护肤品的运营能力。</p>\n<p>04 多造几个“完美日记”</p>\n<p>虽然说，欧莱雅集团旗下六十余个品牌中，超过80%都是收购而来的，雅诗兰黛、资生堂也同样如此。</p>\n<p>但是想要对标国际大牌、运营好国际大牌都需要时间的复利，短期逸仙电商和国际大牌之间的差距还是无法弥合。</p>\n<p>另外，并非收购了高溢价品牌就能实现高端化突围。例如安踏收购了始祖鸟、迪桑特这两个客单价高的国际大牌后，也并没有在高端化上大获成功。</p>\n<p>所以，不论是中国的欧莱雅还是中国的资生堂，逸仙电商都需要继续创造一个又一个，有独家配方、成分内核的“完美日记”，才能让自己距离“偶像”更近一些。</p>\n<p>节点财经声明：文章内容仅供参考，文章中的信息或所表述的意见不构成任何投资建议，节点财经不对因使用本文章所采取的任何行动承担任何责任。</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>逸仙电商，不要太指望李佳琦</title>\n<style 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margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n逸仙电商，不要太指望李佳琦\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1021708884\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/68a2a7c6368376fe8b5cf62e4c84b65e);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">节点财经 </p>\n<p class=\"h-time\">2021-04-27 10:27</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<p>关于新消费品牌完美日记到底完美不完美的争论有很多，最近其母公司<a href=\"https://laohu8.com/S/YSG\">逸仙电商</a>公布了上市后的第一份年报。</p>\n<p>虽然逸仙电商增长亮眼，但也能发现主打完美日记一个品牌已经有些乏力，称其“完美”有些过誉。如果按照逸仙电商做“中国<a href=\"https://laohu8.com/S/0NZM.UK\">欧莱雅</a>”的规划来看，可能还相去甚远。</p>\n<p>01 怎么看待“完美日记效应”？</p>\n<p>先说年报的增长：逸仙电商2020年营收达到52.3亿元，同比增长72.6%；实现毛利33.6亿元，同比增长74.5%。</p>\n<p>再说亏损和上涨的费用：2020财年逸仙电商归母净利润为-39.84亿元，同比下降8738.15%（其中包括股权激励）经调整后的净亏损为7.88亿元。其中很大一部分亏损，都是完美日记大投广告带来的。2018年-2020年，逸仙电商的营销费用分别为3.09亿元、12.51亿元、34.14亿元，分别占营收的48.69%、41.28%、65%。</p>\n<p><img src=\"https://static.tigerbbs.com/db5b03a638a35245b0baa4f2d326b4b1\" tg-width=\"1080\" tg-height=\"810\" referrerpolicy=\"no-referrer\"></p>\n<p>数据来源：逸仙电商财报</p>\n<p>较2019年，其广告支出费用增长了约2倍，逸仙电商对此表示，公司在第四季度加大了品牌广告的投入，希望大家稍安勿躁，因为这些广告效果将会在中长期陆续体现。</p>\n<p>其实这么说来，读懂逸仙电商的2020年的财报就看两个重点：</p>\n<p>1．广告营销又增大了，亏损也扩大了。</p>\n<p>2．营收还是在飞速增长。</p>\n<p>基于这个两个重点，我们对于完美日记乃至逸仙电商财务数据的讨论就围绕——营销到底值不值？</p>\n<p>如果按照一个普通消费品牌来要求逸仙电商，其基本假设是：消费品牌的营销费用计入费用，而不属于任何意义上的投资，这也是会计处理中基于谨慎性的计量。</p>\n<p>如果按照互联网消费品来要求逸仙电商，应该怎么判定？</p>\n<p>我们先举个例子，比如<a href=\"https://laohu8.com/S/PDD\">拼多多</a>当时烧钱做百亿补贴做下沉，黄峥说拼多多百亿补贴不是烧钱是投资，大家觉得他胡扯。结果拼多多不仅打到了淘宝没有打到的下沉人群，还蚕食了淘宝的部分份额。</p>\n<p>这时再看拼多多的百亿补贴，这个营销投入确实是一种“预计资产”，很可惜在报表里只有预计负债科目而没有预计资产科目。</p>\n<p>所以在互联网消费品里，像完美日记（逸仙电商）这样拿出收入60%做营销，且把营销视为投资的人不算少。</p>\n<p>有一家比逸仙电商还敢烧钱的公司叫做<a href=\"https://laohu8.com/S/LK\">瑞幸咖啡</a>，其在2018年全年营收8.4亿元的情况下，就敢拿出7.46亿元做市场营销费用。</p>\n<p>完美日记目前的营销投入对市场份额有帮助，但不代表它就是“完美的”。因为烧钱做营销的门槛低，只要你烧得起，江湖格局分分钟就能被改写，或者你要是哪个环节没做好，分分钟打下的市场份额就毁于一旦。瑞幸就是前车之鉴。</p>\n<p>再看完美日记的对手花西子。2018年，花西子的销售额仅有4319万，可能你当时都没听过花西子这个品牌；2019年，花西子的销售额已狂飙至11.3亿，同比暴涨25倍；2020年再刷<a href=\"https://laohu8.com/S/DYIN\">抖音</a>，不论是大网红还是小网红，人手一个花西子礼盒，花西子的销售额预计接近30亿元。</p>\n<p>从2020年下半年开始，花西子从淘系GMV、销量及销售额增速等多个维度呈现出跑赢完美日记的势头。此外，还有橘朵、colorkey等同赛道几乎没有什么差异化的品牌争相和完美日记比赛烧钱。</p>\n<p>所以烧钱到底值不值，就看完美日记能拿下多少复购，何时可以摆脱给平台和KOL打工。</p>\n<p>02 摆脱给平台和KOL打工，有多难？</p>\n<p>我们再来看一组数据，2020年，逸仙电商的毛利率为64.3%，也就是说逸仙电商每卖出100元的口红和眼影，能赚64.3元，但是要花65块钱去打广告。</p>\n<p>有投资者这时明白过来：“好家伙！我直接好家伙！合着里外里卖一支口红还还亏7角钱啊（还不包括营销成本）”。</p>\n<p>钱都被谁赚走了？逸仙电商的在招股说明书告诉我们，“与15000名KOL深度合作”、“和李佳琦成功合作”，这下应该一目了然了吧？</p>\n<p>节点财经(ID:jiedian2018)观察到，目前国货美妆品牌推广一款新品时，前期会采用“明星+头部KOL”来打响产品的知名度，中期会采用“腰部KOL+素人”组合推广的模式巩固知名度。</p>\n<p>据熟悉此类操作的人士透露，除明星代言费用外，目前美妆类达人、博主的报价一直在涨。2019年前后，之前几个老牌头部美妆博主的植入价格在5-7万元之间，但是到了21年初，几乎都上了15万，单条广告可能得20万+。</p>\n<p>另外腰、臀部达人和素人博主也大有被MCN机构“招安”之势，他们的投放价格上浮了15%-20%，总之投放的价格一直在涨，逸仙电商用营收65%去投广告的规模，在该人士看来还要上涨。</p>\n<p>虽然逸仙电商标榜自己的DTC（Direct To Consumer）这种销售渠道没有了代理商，但不见得就真的没有了赚差价的中间商。</p>\n<p>此时，摆脱给平台、KOL、KOC打工最重要的一点就是，完美日记们的复购率能不能抵御营销流量费用上涨。</p>\n<p>据逸仙电商的披露，2017Q3、2018Q3、2019Q3第一次购买的客户，复购率分别为8.1%、38.9%、41.5%。对比一下<a href=\"https://laohu8.com/S/EL\">雅诗兰黛</a>集团，拥有超过100款复购率达到40%-60%的经典明星产品。</p>\n<p>虽然41.5%的复购率已经很高，但从增长速度可以看出，逸仙电商的复购率已接近天花板。</p>\n<p>作为逸仙电商的头把交椅，完美日记最重要的产品线是基于眼影和口红等彩妆产品，营收“老二”小奥汀的专长同上。</p>\n<p>和日常护肤品（如洗面奶、爽肤水）不同，眼影和口红并非高频消费品，毕竟一盘眼影、一支口红用一年都用不完。</p>\n<p>之前有一家券商组织的完美日记专家电话会议上，一位前完美日记中高层员工表示，全国18岁-25岁女性约2.5亿，去除不化妆或高净值女性之后约为1.2亿，完美日记触达约4000万消费人群，大约35-40%的覆盖率，这说明完美日记的品牌天花板差不多到了。</p>\n<p>而且完美日记的客单价也很难提高。招股书显示，2019年完美日记的客单价是114.1元，2020年在大幅营销下，完美日记客单价才提升至120.7元，另外2020年完美日记想提高客单价做的“0.7克小细跟口红”经常被消费者评价“不值。</p>\n<p>如果仅靠彩妆完美日记推起逸仙电商的后续呈几何指数增长，显然不现实，要看其他品牌能否带动逸仙电商的复制完美日记讲故事。</p>\n<p>目前逸仙电商主打护理的完子心选涨幅也不俗，但是完子心选的主打产品只有一款同样门槛不高的补水面膜，而且销量多有顶流王一博的助力，离开王一博不知道完子心选还有没有爆卖的实力。</p>\n<p>说到这我们再重新复习一下，逸仙电商的“偶像”欧莱雅，可是高端护肤+彩妆品牌的集中地，拥有赫莲娜、YSL、乔治阿玛尼、兰蔻等一线化妆品名牌。不仅客单价高，而且复购率高。</p>\n<p>但是逸仙电商在这方面仍有所欠缺，我们能叫出名字的只有完美日记、小奥汀、完子心选，比起真正的高端还有很大的差距。</p>\n<p>03 彩妆行业，护城河太浅</p>\n<p>目前，国货彩妆品牌的估值狂飙，主要是国产替代国外大牌空间巨大，给了这个赛道远大的前景。但是多位业内人士表示，彩妆品类的护城河不深，营销带来的护城河太浅。</p>\n<p>例如完美日记之前的营销打法基本盘就是快消品打法，彩妆品本身的技术含量比较低，要保证基本的质量并不是难事，例如完美日记全部采用的是OEM和ODM模式，没有自己的工厂。</p>\n<p>2019年逸仙电商与科丝美诗（迪奥、香奈儿等多家国外大牌的代工厂）在广州合资成立了化妆品研发和生产基地，预计要2022年才能正式投产。</p>\n<p>所以，在最核心的品牌资产上，互联网还是不可能颠覆“用时间滚雪球”的基本常识。反观逸仙电商对标的欧莱雅，不仅用时间滚雪球，这么多年“滚出了”包括欧莱雅、兰蔻、赫莲娜、碧欧泉、科颜氏等品牌，而且欧莱雅集团每年平均有近500个的产品专利申请。</p>\n<p>在近五年全球化妆品专利TOP30排行榜中，欧莱雅集团位居榜首，其实大家可以发现，上述列出的品牌每个几乎都有自己主打的、能拿出手的成分。光是一个兰蔻小黑瓶里的核心成分二裂酵母溶胞物，就让国内外的化妆品们竞相模仿。</p>\n<p>这么看来，在研发方面拿下核心专利成分才是能成为化妆品巨头要素，逸仙电商的专利情况目前是这样：</p>\n<p>在全球范围内一共拥有69项专利，其中包括36项配方上的发明专利（部分在转让过程当中）。</p>\n<p>言下之意就是，一些专利只是外观专利；还有一些配方专利是买的，具体有多少自研配方专利不得而知。</p>\n<p>逸仙电商自己也很明白单一拼彩妆对于长效增长太累，李佳琦可以捧出一个完美日记，当然也能捧出一个花西子，除非公司大搞营销的鸡血一直下去。</p>\n<p>所以完美日记在护肤品，特别是高端护肤品上选择做收购，收购后的运营效果如何？有从业人员对节点财经指出了部分问题。</p>\n<p>中国台湾著名护肤品牌，主打杏仁酸的DR.WU的中国大陆业务被逸仙电商收购，但是该人士认为逸仙电商对于DR.WU的运营只能用一般来形容。</p>\n<p>其实DR.WU品牌形象和研发实力还不错，而且有代表性的成分杏仁酸，也算是一个“初代网红”，目前市面上对于护肤品类的“刷酸”就起源于DR.WU。</p>\n<p>但是逸仙电商没有解决DR.WU最严重的问题——官方旗舰店和代购店巨大的价差，例如拳头产品18%的杏仁酸精华，官旗卖410元/30毫升，而代购店则是180元左右/30毫升。</p>\n<p><img src=\"https://static.tigerbbs.com/50cc66a3ba6588f2646100eefab6ae37\" tg-width=\"765\" tg-height=\"574\" referrerpolicy=\"no-referrer\"></p>\n<p>数据来源：电商平台</p>\n<p>逸仙电商接手DR.WU后，选择了和完美日记同样的营销手段，装修天猫店铺、推天猫流量、进行KOL推广。价差问题不解决，推广再猛销售额也进了代购的口袋，ROI注定偏低，毕竟同样的产品，从旗舰店买要贵230块钱，消费者没必要去做冤大头。</p>\n<p>另外，有化妆品行业研究员表示，DR.WU目前的问题是，把之前在中国台湾流行的产品直接拿到大陆来卖，并没有根据大陆消费者的心智和目前的潮流再进行包装，这样是行不通的。应该像<a href=\"https://laohu8.com/S/688363\">华熙生物</a>主打玻尿酸、<a href=\"https://laohu8.com/S/300957\">贝泰妮</a>主打抗敏的薇诺娜一样，看准目前化妆品行业热点，快准狠去推DR.WU的新概念或者把“刷酸鼻祖”的概念再树立起来。</p>\n<p>另外逸仙电商在一个月前也收购了在中国极有知名度的高端卸妆膏品牌EVE LOM，但是据节点财经观察，目前对于EVE LOM的新一轮营销似乎并没有上线；在去年从雅漾的母公司手中收购了法国小众、高端护肤品牌科兰黎也没有相关的后续运营。</p>\n<p>或许未来，我们可以从EVE LOM、科兰黎的成长上看逸仙电商对于大牌护肤品的运营能力。</p>\n<p>04 多造几个“完美日记”</p>\n<p>虽然说，欧莱雅集团旗下六十余个品牌中，超过80%都是收购而来的，雅诗兰黛、资生堂也同样如此。</p>\n<p>但是想要对标国际大牌、运营好国际大牌都需要时间的复利，短期逸仙电商和国际大牌之间的差距还是无法弥合。</p>\n<p>另外，并非收购了高溢价品牌就能实现高端化突围。例如安踏收购了始祖鸟、迪桑特这两个客单价高的国际大牌后，也并没有在高端化上大获成功。</p>\n<p>所以，不论是中国的欧莱雅还是中国的资生堂，逸仙电商都需要继续创造一个又一个，有独家配方、成分内核的“完美日记”，才能让自己距离“偶像”更近一些。</p>\n<p>节点财经声明：文章内容仅供参考，文章中的信息或所表述的意见不构成任何投资建议，节点财经不对因使用本文章所采取的任何行动承担任何责任。</p>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/4b78410ef7755dabb5ce845d3d32cb1c","relate_stocks":{"YSG":"逸仙电商"},"is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1154070272","content_text":"关于新消费品牌完美日记到底完美不完美的争论有很多，最近其母公司逸仙电商公布了上市后的第一份年报。\n虽然逸仙电商增长亮眼，但也能发现主打完美日记一个品牌已经有些乏力，称其“完美”有些过誉。如果按照逸仙电商做“中国欧莱雅”的规划来看，可能还相去甚远。\n01 怎么看待“完美日记效应”？\n先说年报的增长：逸仙电商2020年营收达到52.3亿元，同比增长72.6%；实现毛利33.6亿元，同比增长74.5%。\n再说亏损和上涨的费用：2020财年逸仙电商归母净利润为-39.84亿元，同比下降8738.15%（其中包括股权激励）经调整后的净亏损为7.88亿元。其中很大一部分亏损，都是完美日记大投广告带来的。2018年-2020年，逸仙电商的营销费用分别为3.09亿元、12.51亿元、34.14亿元，分别占营收的48.69%、41.28%、65%。\n\n数据来源：逸仙电商财报\n较2019年，其广告支出费用增长了约2倍，逸仙电商对此表示，公司在第四季度加大了品牌广告的投入，希望大家稍安勿躁，因为这些广告效果将会在中长期陆续体现。\n其实这么说来，读懂逸仙电商的2020年的财报就看两个重点：\n1．广告营销又增大了，亏损也扩大了。\n2．营收还是在飞速增长。\n基于这个两个重点，我们对于完美日记乃至逸仙电商财务数据的讨论就围绕——营销到底值不值？\n如果按照一个普通消费品牌来要求逸仙电商，其基本假设是：消费品牌的营销费用计入费用，而不属于任何意义上的投资，这也是会计处理中基于谨慎性的计量。\n如果按照互联网消费品来要求逸仙电商，应该怎么判定？\n我们先举个例子，比如拼多多当时烧钱做百亿补贴做下沉，黄峥说拼多多百亿补贴不是烧钱是投资，大家觉得他胡扯。结果拼多多不仅打到了淘宝没有打到的下沉人群，还蚕食了淘宝的部分份额。\n这时再看拼多多的百亿补贴，这个营销投入确实是一种“预计资产”，很可惜在报表里只有预计负债科目而没有预计资产科目。\n所以在互联网消费品里，像完美日记（逸仙电商）这样拿出收入60%做营销，且把营销视为投资的人不算少。\n有一家比逸仙电商还敢烧钱的公司叫做瑞幸咖啡，其在2018年全年营收8.4亿元的情况下，就敢拿出7.46亿元做市场营销费用。\n完美日记目前的营销投入对市场份额有帮助，但不代表它就是“完美的”。因为烧钱做营销的门槛低，只要你烧得起，江湖格局分分钟就能被改写，或者你要是哪个环节没做好，分分钟打下的市场份额就毁于一旦。瑞幸就是前车之鉴。\n再看完美日记的对手花西子。2018年，花西子的销售额仅有4319万，可能你当时都没听过花西子这个品牌；2019年，花西子的销售额已狂飙至11.3亿，同比暴涨25倍；2020年再刷抖音，不论是大网红还是小网红，人手一个花西子礼盒，花西子的销售额预计接近30亿元。\n从2020年下半年开始，花西子从淘系GMV、销量及销售额增速等多个维度呈现出跑赢完美日记的势头。此外，还有橘朵、colorkey等同赛道几乎没有什么差异化的品牌争相和完美日记比赛烧钱。\n所以烧钱到底值不值，就看完美日记能拿下多少复购，何时可以摆脱给平台和KOL打工。\n02 摆脱给平台和KOL打工，有多难？\n我们再来看一组数据，2020年，逸仙电商的毛利率为64.3%，也就是说逸仙电商每卖出100元的口红和眼影，能赚64.3元，但是要花65块钱去打广告。\n有投资者这时明白过来：“好家伙！我直接好家伙！合着里外里卖一支口红还还亏7角钱啊（还不包括营销成本）”。\n钱都被谁赚走了？逸仙电商的在招股说明书告诉我们，“与15000名KOL深度合作”、“和李佳琦成功合作”，这下应该一目了然了吧？\n节点财经(ID:jiedian2018)观察到，目前国货美妆品牌推广一款新品时，前期会采用“明星+头部KOL”来打响产品的知名度，中期会采用“腰部KOL+素人”组合推广的模式巩固知名度。\n据熟悉此类操作的人士透露，除明星代言费用外，目前美妆类达人、博主的报价一直在涨。2019年前后，之前几个老牌头部美妆博主的植入价格在5-7万元之间，但是到了21年初，几乎都上了15万，单条广告可能得20万+。\n另外腰、臀部达人和素人博主也大有被MCN机构“招安”之势，他们的投放价格上浮了15%-20%，总之投放的价格一直在涨，逸仙电商用营收65%去投广告的规模，在该人士看来还要上涨。\n虽然逸仙电商标榜自己的DTC（Direct To Consumer）这种销售渠道没有了代理商，但不见得就真的没有了赚差价的中间商。\n此时，摆脱给平台、KOL、KOC打工最重要的一点就是，完美日记们的复购率能不能抵御营销流量费用上涨。\n据逸仙电商的披露，2017Q3、2018Q3、2019Q3第一次购买的客户，复购率分别为8.1%、38.9%、41.5%。对比一下雅诗兰黛集团，拥有超过100款复购率达到40%-60%的经典明星产品。\n虽然41.5%的复购率已经很高，但从增长速度可以看出，逸仙电商的复购率已接近天花板。\n作为逸仙电商的头把交椅，完美日记最重要的产品线是基于眼影和口红等彩妆产品，营收“老二”小奥汀的专长同上。\n和日常护肤品（如洗面奶、爽肤水）不同，眼影和口红并非高频消费品，毕竟一盘眼影、一支口红用一年都用不完。\n之前有一家券商组织的完美日记专家电话会议上，一位前完美日记中高层员工表示，全国18岁-25岁女性约2.5亿，去除不化妆或高净值女性之后约为1.2亿，完美日记触达约4000万消费人群，大约35-40%的覆盖率，这说明完美日记的品牌天花板差不多到了。\n而且完美日记的客单价也很难提高。招股书显示，2019年完美日记的客单价是114.1元，2020年在大幅营销下，完美日记客单价才提升至120.7元，另外2020年完美日记想提高客单价做的“0.7克小细跟口红”经常被消费者评价“不值。\n如果仅靠彩妆完美日记推起逸仙电商的后续呈几何指数增长，显然不现实，要看其他品牌能否带动逸仙电商的复制完美日记讲故事。\n目前逸仙电商主打护理的完子心选涨幅也不俗，但是完子心选的主打产品只有一款同样门槛不高的补水面膜，而且销量多有顶流王一博的助力，离开王一博不知道完子心选还有没有爆卖的实力。\n说到这我们再重新复习一下，逸仙电商的“偶像”欧莱雅，可是高端护肤+彩妆品牌的集中地，拥有赫莲娜、YSL、乔治阿玛尼、兰蔻等一线化妆品名牌。不仅客单价高，而且复购率高。\n但是逸仙电商在这方面仍有所欠缺，我们能叫出名字的只有完美日记、小奥汀、完子心选，比起真正的高端还有很大的差距。\n03 彩妆行业，护城河太浅\n目前，国货彩妆品牌的估值狂飙，主要是国产替代国外大牌空间巨大，给了这个赛道远大的前景。但是多位业内人士表示，彩妆品类的护城河不深，营销带来的护城河太浅。\n例如完美日记之前的营销打法基本盘就是快消品打法，彩妆品本身的技术含量比较低，要保证基本的质量并不是难事，例如完美日记全部采用的是OEM和ODM模式，没有自己的工厂。\n2019年逸仙电商与科丝美诗（迪奥、香奈儿等多家国外大牌的代工厂）在广州合资成立了化妆品研发和生产基地，预计要2022年才能正式投产。\n所以，在最核心的品牌资产上，互联网还是不可能颠覆“用时间滚雪球”的基本常识。反观逸仙电商对标的欧莱雅，不仅用时间滚雪球，这么多年“滚出了”包括欧莱雅、兰蔻、赫莲娜、碧欧泉、科颜氏等品牌，而且欧莱雅集团每年平均有近500个的产品专利申请。\n在近五年全球化妆品专利TOP30排行榜中，欧莱雅集团位居榜首，其实大家可以发现，上述列出的品牌每个几乎都有自己主打的、能拿出手的成分。光是一个兰蔻小黑瓶里的核心成分二裂酵母溶胞物，就让国内外的化妆品们竞相模仿。\n这么看来，在研发方面拿下核心专利成分才是能成为化妆品巨头要素，逸仙电商的专利情况目前是这样：\n在全球范围内一共拥有69项专利，其中包括36项配方上的发明专利（部分在转让过程当中）。\n言下之意就是，一些专利只是外观专利；还有一些配方专利是买的，具体有多少自研配方专利不得而知。\n逸仙电商自己也很明白单一拼彩妆对于长效增长太累，李佳琦可以捧出一个完美日记，当然也能捧出一个花西子，除非公司大搞营销的鸡血一直下去。\n所以完美日记在护肤品，特别是高端护肤品上选择做收购，收购后的运营效果如何？有从业人员对节点财经指出了部分问题。\n中国台湾著名护肤品牌，主打杏仁酸的DR.WU的中国大陆业务被逸仙电商收购，但是该人士认为逸仙电商对于DR.WU的运营只能用一般来形容。\n其实DR.WU品牌形象和研发实力还不错，而且有代表性的成分杏仁酸，也算是一个“初代网红”，目前市面上对于护肤品类的“刷酸”就起源于DR.WU。\n但是逸仙电商没有解决DR.WU最严重的问题——官方旗舰店和代购店巨大的价差，例如拳头产品18%的杏仁酸精华，官旗卖410元/30毫升，而代购店则是180元左右/30毫升。\n\n数据来源：电商平台\n逸仙电商接手DR.WU后，选择了和完美日记同样的营销手段，装修天猫店铺、推天猫流量、进行KOL推广。价差问题不解决，推广再猛销售额也进了代购的口袋，ROI注定偏低，毕竟同样的产品，从旗舰店买要贵230块钱，消费者没必要去做冤大头。\n另外，有化妆品行业研究员表示，DR.WU目前的问题是，把之前在中国台湾流行的产品直接拿到大陆来卖，并没有根据大陆消费者的心智和目前的潮流再进行包装，这样是行不通的。应该像华熙生物主打玻尿酸、贝泰妮主打抗敏的薇诺娜一样，看准目前化妆品行业热点，快准狠去推DR.WU的新概念或者把“刷酸鼻祖”的概念再树立起来。\n另外逸仙电商在一个月前也收购了在中国极有知名度的高端卸妆膏品牌EVE LOM，但是据节点财经观察，目前对于EVE LOM的新一轮营销似乎并没有上线；在去年从雅漾的母公司手中收购了法国小众、高端护肤品牌科兰黎也没有相关的后续运营。\n或许未来，我们可以从EVE LOM、科兰黎的成长上看逸仙电商对于大牌护肤品的运营能力。\n04 多造几个“完美日记”\n虽然说，欧莱雅集团旗下六十余个品牌中，超过80%都是收购而来的，雅诗兰黛、资生堂也同样如此。\n但是想要对标国际大牌、运营好国际大牌都需要时间的复利，短期逸仙电商和国际大牌之间的差距还是无法弥合。\n另外，并非收购了高溢价品牌就能实现高端化突围。例如安踏收购了始祖鸟、迪桑特这两个客单价高的国际大牌后，也并没有在高端化上大获成功。\n所以，不论是中国的欧莱雅还是中国的资生堂，逸仙电商都需要继续创造一个又一个，有独家配方、成分内核的“完美日记”，才能让自己距离“偶像”更近一些。\n节点财经声明：文章内容仅供参考，文章中的信息或所表述的意见不构成任何投资建议，节点财经不对因使用本文章所采取的任何行动承担任何责任。","news_type":1,"symbols_score_info":{"YSG":0.9}},"isVote":1,"tweetType":1,"viewCount":2725,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":354792644,"gmtCreate":1617200161088,"gmtModify":1617200161088,"author":{"id":"3552094653875385","authorId":"3552094653875385","name":"会赚钱的马克斯","avatar":"https://static.tigerbbs.com/ab57830f1bd1f2b5d14c39fda323d7bf","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3552094653875385","authorIdStr":"3552094653875385"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/GME\">$游戏驿站(GME)$</a>美股指数的反向指标，美股大涨，GME就大跌，美股大跌GME就不走寻常路！","listText":"<a 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股市轮回，现在又该多头狂欢了~","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/356937072","isVote":1,"tweetType":1,"viewCount":4775,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":353948282,"gmtCreate":1616458021946,"gmtModify":1616458021946,"author":{"id":"3552094653875385","authorId":"3552094653875385","name":"会赚钱的马克斯","avatar":"https://static.tigerbbs.com/ab57830f1bd1f2b5d14c39fda323d7bf","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3552094653875385","authorIdStr":"3552094653875385"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/ACB\">$ACB 20210326 11.5 CALL(ACB)$</a>唉，快跌完了，没得玩了！","listText":"<a href=\"https://laohu8.com/S/ACB\">$ACB 20210326 11.5 CALL(ACB)$</a>唉，快跌完了，没得玩了！","text":"$ACB 20210326 11.5 CALL(ACB)$唉，快跌完了，没得玩了！","images":[{"img":"https://static.tigerbbs.com/a08ab6452bf8ebcbbfd31815b664b069","width":"1080","height":"1920"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/353948282","isVote":1,"tweetType":1,"viewCount":3122,"authorTweetTopStatus":1,"verified":2,"comments":[{"author":{"id":"3542628674419038","authorId":"3542628674419038","name":"爱股票","avatar":"https://static.tigerbbs.com/028b941e47038f14035d0b8fe54af240","crmLevel":2,"crmLevelSwitch":0,"idStr":"3542628674419038","authorIdStr":"3542628674419038"},"content":"反手在put 搏一把 不能有钱任性 那就粉身碎骨","text":"反手在put 搏一把 不能有钱任性 那就粉身碎骨","html":"反手在put 搏一把 不能有钱任性 那就粉身碎骨"}],"imageCount":1,"langContent":"CN","totalScore":0},{"id":325171461,"gmtCreate":1615882206453,"gmtModify":1703494389581,"author":{"id":"3552094653875385","authorId":"3552094653875385","name":"会赚钱的马克斯","avatar":"https://static.tigerbbs.com/ab57830f1bd1f2b5d14c39fda323d7bf","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3552094653875385","authorIdStr":"3552094653875385"},"themes":[],"htmlText":"<a target=\"_blank\" href=\"https://laohu8.com/S/GME\">$游戏驿站(GME)$</a> 再见了~我已经跑了，这种过山车行情，天天熬夜盯GME，心脏有点受不了，还是换稳健型的票，晚上好好睡睡觉，感谢一路做多的兄弟，你们继续加油~~力挺！！！","listText":"<a target=\"_blank\" href=\"https://laohu8.com/S/GME\">$游戏驿站(GME)$</a> 再见了~我已经跑了，这种过山车行情，天天熬夜盯GME，心脏有点受不了，还是换稳健型的票，晚上好好睡睡觉，感谢一路做多的兄弟，你们继续加油~~力挺！！！","text":"$游戏驿站(GME)$ 再见了~我已经跑了，这种过山车行情，天天熬夜盯GME，心脏有点受不了，还是换稳健型的票，晚上好好睡睡觉，感谢一路做多的兄弟，你们继续加油~~力挺！！！","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":18,"commentSize":3,"repostSize":0,"link":"https://laohu8.com/post/325171461","isVote":1,"tweetType":1,"viewCount":3810,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":326093233,"gmtCreate":1615562935522,"gmtModify":1703491034975,"author":{"id":"3552094653875385","authorId":"3552094653875385","name":"会赚钱的马克斯","avatar":"https://static.tigerbbs.com/ab57830f1bd1f2b5d14c39fda323d7bf","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3552094653875385","authorIdStr":"3552094653875385"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/NLSP\">$NLS Pharmaceutics Ltd.(NLSP)$</a>拿好了，准备起飞，等待周一成妖！","listText":"<a href=\"https://laohu8.com/S/NLSP\">$NLS Pharmaceutics Ltd.(NLSP)$</a>拿好了，准备起飞，等待周一成妖！","text":"$NLS Pharmaceutics Ltd.(NLSP)$拿好了，准备起飞，等待周一成妖！","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/326093233","isVote":1,"tweetType":1,"viewCount":3083,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":321500590,"gmtCreate":1615446672310,"gmtModify":1703489153152,"author":{"id":"3552094653875385","authorId":"3552094653875385","name":"会赚钱的马克斯","avatar":"https://static.tigerbbs.com/ab57830f1bd1f2b5d14c39fda323d7bf","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3552094653875385","authorIdStr":"3552094653875385"},"themes":[],"htmlText":"YOLO","listText":"YOLO","text":"YOLO","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/321500590","repostId":"1114893584","repostType":2,"repost":{"id":"1114893584","kind":"news","weMediaInfo":{"introduction":"Reuters.com brings you the latest news from around the world, covering breaking news in markets, business, politics, entertainment and technology","home_visible":1,"media_name":"Reuters","id":"1036604489","head_image":"https://static.tigerbbs.com/443ce19704621c837795676028cec868"},"pubTimestamp":1615443302,"share":"https://ttm.financial/m/news/1114893584?lang=&edition=full","pubTime":"2021-03-11 14:15","market":"us","language":"en","title":"Analysis: Riding GameStop's resurgent rally - 'not for the faint of heart'","url":"https://stock-news.laohu8.com/highlight/detail?id=1114893584","media":"Reuters","summary":"Joe Youngblood, who works in digital marketing in Dallas, Texas, bought his first share of GameStop ","content":"<p>Joe Youngblood, who works in digital marketing in Dallas, Texas, bought his first share of GameStop at $98 in early February and found his investment cut in half in a matter of days. After a wild ride, he is now up more than 200% and expects the video game retailer to initiate a much-awaited turnaround of its business.</p>\n<p>“I am kicking myself for not buying more when it dropped below $50,” said Youngblood. “After research I believe GameStop has a good chance to pull it off.”</p>\n<p>The latest resurgence in GameStop shares has reinvigorated true believers. Still, many analysts point to the rally in beaten-down “meme stocks” championed in forums such as Reddit’s WallStreetBets as evidence for speculative excess in stimulus-fueled markets.</p>\n<p>“I think this is a cult stock,” said Michael Pachter, managing director of equity research at Wedbush Securities. “The rally is because of demand from the Reddit Raiders, and it’s not clear it will be sustainable as the stock rises to ever higher levels.”</p>\n<p>GameStop shares closed on Wednesday up 7% at $265 after hitting a session peak of $348.50, which was 800% above last month’s low. Among the factors driving the stock are bets on improving fundamentals and hopes for another short squeeze like the one in late January, which drove prices as high as $483. Many GameStop investors also hope Americans will plow money from their coming stimulus checks into the stock.</p>\n<p>Some expect GameStop to take advantage of the new rally by launching a share offering to pay down debt. Its earnings report, scheduled for March 23, could clear the way.</p>\n<p>GameStop did not reply to a request for comment on its stock price.</p>\n<p><b>ICE CREAM</b></p>\n<p>Analysts who cover GameStop have a median price target of $12.50 on the stock. Wednesday’s closing price was 21 times higher than that.</p>\n<p>GameStop bulls say the fundamental picture is changing. Many cheered moves to tap Ryan Cohen, a shareholder and co-founder of online pet products retailer Chewy Inc , to spearhead a committee guiding GameStop’s transition to e-commerce.</p>\n<p>Hopeful investors have interpreted Cohen’s cryptic tweets, including a picture of an ice cream cone, as signs he is pushing the retail chain away from its brick-and-mortar model. Still, Pachter said even the most successful transition would not justify such a stratospheric stock price.</p>\n<p>For the quarter ended Oct. 31, GameStop reportedherea net loss of $18.8 million and a loss per share of 29 cents. To justify a trading price of $235, it would need to earn between $10 and $12 a share annually on a sustainable basis, Pachter said. He expects the company to earn $1 a share for the fiscal year ending in January 2022.</p>\n<p>“We don’t know what Ryan Cohen proposes to change, but those numbers sound unattainable in the short term,” he said.</p>\n<p>Other analysts were slightly more optimistic.</p>\n<p>“Before, when the stock rallied there was really no legitimate, fundamental reason,” said David Keller, chief market strategist at Stockcharts.com, a technical analysis and charting platform targeted at retail investors. “Now all of a sudden this feels more like a growth stock.”</p>\n<p>Some GameStop bulls believe improving fundamentals and a climbing stock price will put bearish investors into another “short squeeze,” forcing them to unwind bets against the company. When this happened in January, GameStop surged by 1,600%. It pared most of those gains in February.</p>\n<p>Analysts said a short squeeze is likely accelerating the latest rally. Investors short GameStop shares have incurred over $1.3 billion in losses over the last couple of days.</p>\n<p>But the number of GameStop shares sold short has dropped since early January to its lowest level in at least three years, according to S3 Partners.</p>\n<p>“The stock can go up from just buyers but it likely won’t go up quite as quickly,” said Randy Frederick, vice president of trading and derivatives at the Schwab Center for Financial Research.</p>\n<p>That did not stop Eric Diaz, an operations manager in Tampa, Florida, who added more GameStop shares at $100 apiece to the 10 he has been holding since January. After the most recent runup, Diaz said he sold all but two of his GameStop shares.</p>\n<p>“This isn’t really a rational investment,” he said. “Not for the faint of heart.”</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Analysis: Riding GameStop's resurgent rally - 'not for the faint of heart'</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nAnalysis: Riding GameStop's resurgent rally - 'not for the faint of heart'\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1036604489\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/443ce19704621c837795676028cec868);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Reuters </p>\n<p class=\"h-time\">2021-03-11 14:15</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<p>Joe Youngblood, who works in digital marketing in Dallas, Texas, bought his first share of GameStop at $98 in early February and found his investment cut in half in a matter of days. After a wild ride, he is now up more than 200% and expects the video game retailer to initiate a much-awaited turnaround of its business.</p>\n<p>“I am kicking myself for not buying more when it dropped below $50,” said Youngblood. “After research I believe GameStop has a good chance to pull it off.”</p>\n<p>The latest resurgence in GameStop shares has reinvigorated true believers. Still, many analysts point to the rally in beaten-down “meme stocks” championed in forums such as Reddit’s WallStreetBets as evidence for speculative excess in stimulus-fueled markets.</p>\n<p>“I think this is a cult stock,” said Michael Pachter, managing director of equity research at Wedbush Securities. “The rally is because of demand from the Reddit Raiders, and it’s not clear it will be sustainable as the stock rises to ever higher levels.”</p>\n<p>GameStop shares closed on Wednesday up 7% at $265 after hitting a session peak of $348.50, which was 800% above last month’s low. Among the factors driving the stock are bets on improving fundamentals and hopes for another short squeeze like the one in late January, which drove prices as high as $483. Many GameStop investors also hope Americans will plow money from their coming stimulus checks into the stock.</p>\n<p>Some expect GameStop to take advantage of the new rally by launching a share offering to pay down debt. Its earnings report, scheduled for March 23, could clear the way.</p>\n<p>GameStop did not reply to a request for comment on its stock price.</p>\n<p><b>ICE CREAM</b></p>\n<p>Analysts who cover GameStop have a median price target of $12.50 on the stock. Wednesday’s closing price was 21 times higher than that.</p>\n<p>GameStop bulls say the fundamental picture is changing. Many cheered moves to tap Ryan Cohen, a shareholder and co-founder of online pet products retailer Chewy Inc , to spearhead a committee guiding GameStop’s transition to e-commerce.</p>\n<p>Hopeful investors have interpreted Cohen’s cryptic tweets, including a picture of an ice cream cone, as signs he is pushing the retail chain away from its brick-and-mortar model. Still, Pachter said even the most successful transition would not justify such a stratospheric stock price.</p>\n<p>For the quarter ended Oct. 31, GameStop reportedherea net loss of $18.8 million and a loss per share of 29 cents. To justify a trading price of $235, it would need to earn between $10 and $12 a share annually on a sustainable basis, Pachter said. He expects the company to earn $1 a share for the fiscal year ending in January 2022.</p>\n<p>“We don’t know what Ryan Cohen proposes to change, but those numbers sound unattainable in the short term,” he said.</p>\n<p>Other analysts were slightly more optimistic.</p>\n<p>“Before, when the stock rallied there was really no legitimate, fundamental reason,” said David Keller, chief market strategist at Stockcharts.com, a technical analysis and charting platform targeted at retail investors. “Now all of a sudden this feels more like a growth stock.”</p>\n<p>Some GameStop bulls believe improving fundamentals and a climbing stock price will put bearish investors into another “short squeeze,” forcing them to unwind bets against the company. When this happened in January, GameStop surged by 1,600%. It pared most of those gains in February.</p>\n<p>Analysts said a short squeeze is likely accelerating the latest rally. Investors short GameStop shares have incurred over $1.3 billion in losses over the last couple of days.</p>\n<p>But the number of GameStop shares sold short has dropped since early January to its lowest level in at least three years, according to S3 Partners.</p>\n<p>“The stock can go up from just buyers but it likely won’t go up quite as quickly,” said Randy Frederick, vice president of trading and derivatives at the Schwab Center for Financial Research.</p>\n<p>That did not stop Eric Diaz, an operations manager in Tampa, Florida, who added more GameStop shares at $100 apiece to the 10 he has been holding since January. After the most recent runup, Diaz said he sold all but two of his GameStop shares.</p>\n<p>“This isn’t really a rational investment,” he said. “Not for the faint of heart.”</p>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"GME":"游戏驿站"},"is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1114893584","content_text":"Joe Youngblood, who works in digital marketing in Dallas, Texas, bought his first share of GameStop at $98 in early February and found his investment cut in half in a matter of days. After a wild ride, he is now up more than 200% and expects the video game retailer to initiate a much-awaited turnaround of its business.\n“I am kicking myself for not buying more when it dropped below $50,” said Youngblood. “After research I believe GameStop has a good chance to pull it off.”\nThe latest resurgence in GameStop shares has reinvigorated true believers. Still, many analysts point to the rally in beaten-down “meme stocks” championed in forums such as Reddit’s WallStreetBets as evidence for speculative excess in stimulus-fueled markets.\n“I think this is a cult stock,” said Michael Pachter, managing director of equity research at Wedbush Securities. “The rally is because of demand from the Reddit Raiders, and it’s not clear it will be sustainable as the stock rises to ever higher levels.”\nGameStop shares closed on Wednesday up 7% at $265 after hitting a session peak of $348.50, which was 800% above last month’s low. Among the factors driving the stock are bets on improving fundamentals and hopes for another short squeeze like the one in late January, which drove prices as high as $483. Many GameStop investors also hope Americans will plow money from their coming stimulus checks into the stock.\nSome expect GameStop to take advantage of the new rally by launching a share offering to pay down debt. Its earnings report, scheduled for March 23, could clear the way.\nGameStop did not reply to a request for comment on its stock price.\nICE CREAM\nAnalysts who cover GameStop have a median price target of $12.50 on the stock. Wednesday’s closing price was 21 times higher than that.\nGameStop bulls say the fundamental picture is changing. Many cheered moves to tap Ryan Cohen, a shareholder and co-founder of online pet products retailer Chewy Inc , to spearhead a committee guiding GameStop’s transition to e-commerce.\nHopeful investors have interpreted Cohen’s cryptic tweets, including a picture of an ice cream cone, as signs he is pushing the retail chain away from its brick-and-mortar model. Still, Pachter said even the most successful transition would not justify such a stratospheric stock price.\nFor the quarter ended Oct. 31, GameStop reportedherea net loss of $18.8 million and a loss per share of 29 cents. To justify a trading price of $235, it would need to earn between $10 and $12 a share annually on a sustainable basis, Pachter said. He expects the company to earn $1 a share for the fiscal year ending in January 2022.\n“We don’t know what Ryan Cohen proposes to change, but those numbers sound unattainable in the short term,” he said.\nOther analysts were slightly more optimistic.\n“Before, when the stock rallied there was really no legitimate, fundamental reason,” said David Keller, chief market strategist at Stockcharts.com, a technical analysis and charting platform targeted at retail investors. “Now all of a sudden this feels more like a growth stock.”\nSome GameStop bulls believe improving fundamentals and a climbing stock price will put bearish investors into another “short squeeze,” forcing them to unwind bets against the company. When this happened in January, GameStop surged by 1,600%. It pared most of those gains in February.\nAnalysts said a short squeeze is likely accelerating the latest rally. Investors short GameStop shares have incurred over $1.3 billion in losses over the last couple of days.\nBut the number of GameStop shares sold short has dropped since early January to its lowest level in at least three years, according to S3 Partners.\n“The stock can go up from just buyers but it likely won’t go up quite as quickly,” said Randy Frederick, vice president of trading and derivatives at the Schwab Center for Financial Research.\nThat did not stop Eric Diaz, an operations manager in Tampa, Florida, who added more GameStop shares at $100 apiece to the 10 he has been holding since January. After the most recent runup, Diaz said he sold all but two of his GameStop shares.\n“This isn’t really a rational investment,” he said. “Not for the faint of heart.”","news_type":1,"symbols_score_info":{"GME":0.9}},"isVote":1,"tweetType":1,"viewCount":2671,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":321937870,"gmtCreate":1615388384490,"gmtModify":1703488355567,"author":{"id":"3552094653875385","authorId":"3552094653875385","name":"会赚钱的马克斯","avatar":"https://static.tigerbbs.com/ab57830f1bd1f2b5d14c39fda323d7bf","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3552094653875385","authorIdStr":"3552094653875385"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/GME\">$游戏驿站(GME)$</a>今天大概率还是复制昨晚的走势……","listText":"<a href=\"https://laohu8.com/S/GME\">$游戏驿站(GME)$</a>今天大概率还是复制昨晚的走势……","text":"$游戏驿站(GME)$今天大概率还是复制昨晚的走势……","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":5,"commentSize":5,"repostSize":0,"link":"https://laohu8.com/post/321937870","isVote":1,"tweetType":1,"viewCount":4018,"authorTweetTopStatus":1,"verified":2,"comments":[{"author":{"id":"3552094653875385","authorId":"3552094653875385","name":"会赚钱的马克斯","avatar":"https://static.tigerbbs.com/ab57830f1bd1f2b5d14c39fda323d7bf","crmLevel":1,"crmLevelSwitch":0,"idStr":"3552094653875385","authorIdStr":"3552094653875385"},"content":"今晚 320+","text":"今晚 320+","html":"今晚 320+"}],"imageCount":0,"langContent":"CN","totalScore":0},{"id":323582837,"gmtCreate":1615355994529,"gmtModify":1703487810492,"author":{"id":"3552094653875385","authorId":"3552094653875385","name":"会赚钱的马克斯","avatar":"https://static.tigerbbs.com/ab57830f1bd1f2b5d14c39fda323d7bf","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3552094653875385","authorIdStr":"3552094653875385"},"themes":[],"htmlText":"勇气可嘉~","listText":"勇气可嘉~","text":"勇气可嘉~","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/323582837","repostId":"323214855","repostType":1,"repost":{"id":323214855,"gmtCreate":1615344517677,"gmtModify":1703487653069,"author":{"id":"3535495773050700","authorId":"3535495773050700","name":"杠哥Barman","avatar":"https://static.tigerbbs.com/5c894a690f8f580f2c6872e0ae897db9","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3535495773050700","authorIdStr":"3535495773050700"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/GME\">$游戏驿站(GME)$</a>被强平了100股，空头还没放弃，加油！","listText":"<a href=\"https://laohu8.com/S/GME\">$游戏驿站(GME)$</a>被强平了100股，空头还没放弃，加油！","text":"$游戏驿站(GME)$被强平了100股，空头还没放弃，加油！","images":[{"img":"https://static.tigerbbs.com/048e69cfbf27ab3e62da8afa550f7afe","width":"1440","height":"3200"}],"top":1,"highlighted":2,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/323214855","isVote":1,"tweetType":1,"viewCount":0,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"CN","totalScore":0},"isVote":1,"tweetType":1,"viewCount":2664,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":323057168,"gmtCreate":1615292675654,"gmtModify":1703486861914,"author":{"id":"3552094653875385","authorId":"3552094653875385","name":"会赚钱的马克斯","avatar":"https://static.tigerbbs.com/ab57830f1bd1f2b5d14c39fda323d7bf","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3552094653875385","authorIdStr":"3552094653875385"},"themes":[],"htmlText":"追涨割一把新鲜韭菜而已","listText":"追涨割一把新鲜韭菜而已","text":"追涨割一把新鲜韭菜而已","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/323057168","repostId":"1159567148","repostType":4,"isVote":1,"tweetType":1,"viewCount":1226,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":323054885,"gmtCreate":1615292638847,"gmtModify":1703486860349,"author":{"id":"3552094653875385","authorId":"3552094653875385","name":"会赚钱的马克斯","avatar":"https://static.tigerbbs.com/ab57830f1bd1f2b5d14c39fda323d7bf","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3552094653875385","authorIdStr":"3552094653875385"},"themes":[],"htmlText":"看好后市跌破3000","listText":"看好后市跌破3000","text":"看好后市跌破3000","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/323054885","repostId":"1149718665","repostType":4,"repost":{"id":"1149718665","kind":"news","pubTimestamp":1615257872,"share":"https://ttm.financial/m/news/1149718665?lang=&edition=full","pubTime":"2021-03-09 10:44","market":"sh","language":"zh","title":"“官媒”密集采访：中信、中金看好A股后市","url":"https://stock-news.laohu8.com/highlight/detail?id=1149718665","media":"华尔街见闻","summary":"市场压力短期快速释放后，新主线配置价值已有所提高。","content":"<p>作者：于旭东</p><p>近期，虽然A股市场继续波动调整，但卖方分析师依然对目前行情表示乐观。</p><p>昨日，《上海证券报》及《中国证券报》分别采访了中金公司董事总经理黄海洲和中信证券首席策略分析师秦培景，两位分析师皆看好A股后市发展。</p><p>中金公司黄海洲认为，本轮A股的较大调整与外围市场流动性相对趋紧和美国通胀预期上升直接相关，并不是对国内环境产生变化的担心。部分估值偏高的个股向更加理性的方向回归是正常的事情，市场不需要太过担心。</p><p>中信证券秦培景认为，近期市场调整一定程度上受到国内外市场流动性预期变化的影响。预计后续随着市场预期趋于平稳，市场的支撑会逐渐显现。与此同时，在市场压力短期快速释放过后，新主线的配置价值已有所提高。</p><p><b>以下是《上海证券报》对中金公司黄海洲的采访：</b></p><blockquote>中金公司黄海洲：估值理性回归是正常现象看好A股后市发展</blockquote><blockquote>3月8日，中金公司董事总经理、股票业务部负责人黄海洲在接受上海证券报记者采访时表示，最近前期机构重仓股调整的比较明显，从资本市场的健康发展的角度出发，部分估值偏高的个股向更加理性的方向回归是正常的事情，市场不需要太过担心。</blockquote><blockquote>同时，黄海洲强调，近期外围市场波动较大，10年期美债利率有所攀升，市场产生全球流动性紧缩的担心。本轮A股的较大调整与外围市场流动性相对趋紧和美国通胀预期上升直接相关，并不是对国内环境产生变化的担心。</blockquote><blockquote>黄海洲表示，目前利率上升的幅度还不是太高，并没有出现经济过热的问题。利率上升的过程当中，有一些传统的周期股价值更加凸显，会出现板块的轮动效应，对资本市场的压力并不大，股市依然存在较好的赚钱效应。</blockquote><blockquote>“总体而言，2021年全球经济和中国经济将持续向好发展，目前利率从低水平向上升，实际上是脱离通缩的风险在向常态化方向走的过程当中。”与此同时，他认为目前在财政政策、货币政策方面，可用的政策工具还很多，因此投资者在做好审慎决策的前提下，对后市的发展不需要太过担心。</blockquote><p><b>以下是《中国证券报》对中信证券秦培景的采访：</b></p><blockquote>中信证券：压力正快速释放 支撑将逐渐显现</blockquote><blockquote>3月8日，A股市场调整明显。中信证券首席策略分析师秦培景当日在接受中国证券报记者采访时表示，近期市场调整一定程度上受到国内外市场流动性预期变化的影响。预计后续随着市场预期趋于平稳，市场的支撑会逐渐显现。与此同时，在市场压力短期快速释放过后，新主线的配置价值已有所提高。</blockquote><blockquote><b>调整源于内外流动性预期共振</b></blockquote><blockquote>3月8日，A股市场主要股指下跌，其中创业板指和科创50指数均跌逾4%。</blockquote><blockquote>“随着经济与通胀上行预期升温，美联储提前收紧货币政策的预期不断强化。”秦培景分析，近期美国公布的2月非农就业数据远超预期，美国参议院通过1.9万亿美元财政刺激法案，市场通胀预期持续上升，均进一步加剧了投资者对美国货币政策提前收紧的担忧。</blockquote><blockquote>他认为， 3月8日亚盘，新兴市场国家债券遭到抛售，同时午盘美元继续冲高并突破92，引起了资金流出新兴市场的担忧。内外流动性预期共振短期打破了A股流动性平衡。</blockquote><blockquote><b>支撑会越来越强</b></blockquote><blockquote>秦培景认为，市场压力正快速释放，流动性预期稳定后市场获得的支撑会越来越强。一方面，代表性的机构重仓板块的估值已明显回落，而前期新发待建仓基金产品的规模依然比较大，未来对回调充分的机构重仓股会起到“稳定器”的作用。另一方面，预计近期集中披露的上市公司年报和一季报对应的盈利增速较高，也会对市场提供一定的支撑。</blockquote><blockquote>“A股已经步入‘慢涨三部曲’中的平静期，预计这一阶段将持续数月，期间将呈现经济稳步改善、政策平稳、市场风格平衡三大特征。”秦培景表示，压力短期快速释放，提高了新主线的配置价值。从月度上看，建议适当增仓地产、保险等低估值、高性价比防御板块，并延续对化工、有色的高景气度顺周期板块的配置，同时关注“碳中和”主题下短期受益最明显的钢铁。季度维度，建议重点布局“五大安全”领域中高性价比的科技和军工，重点关注科技安全和国防安全，同时增配去年因疫情受损的相关行业板块，如汽车零部件、家电家居、旅游酒店、航空等。</blockquote>","source":"highlight_wallstreetcn","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>“官媒”密集采访：中信、中金看好A股后市</title>\n<style 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margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n“官媒”密集采访：中信、中金看好A股后市\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-03-09 10:44 北京时间&nbsp;&nbsp;&nbsp;<a href=https://wallstreetcn.com/articles/3622903><strong>华尔街见闻</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>作者：于旭东近期，虽然A股市场继续波动调整，但卖方分析师依然对目前行情表示乐观。昨日，《上海证券报》及《中国证券报》分别采访了中金公司董事总经理黄海洲和中信证券首席策略分析师秦培景，两位分析师皆看好A股后市发展。中金公司黄海洲认为，本轮A股的较大调整与外围市场流动性相对趋紧和美国通胀预期上升直接相关，并不是对国内环境产生变化的担心。部分估值偏高的个股向更加理性的方向回归是正常的事情，市场不需要太过...</p>\n\n<a href=\"https://wallstreetcn.com/articles/3622903\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/ebb146d9df27844cb787ad545c50986d","relate_stocks":{"000001.SH":"上证指数"},"source_url":"https://wallstreetcn.com/articles/3622903","is_english":false,"share_image_url":"https://static.laohu8.com/cc96873d3d23ee6ac10685520df9c100","article_id":"1149718665","content_text":"作者：于旭东近期，虽然A股市场继续波动调整，但卖方分析师依然对目前行情表示乐观。昨日，《上海证券报》及《中国证券报》分别采访了中金公司董事总经理黄海洲和中信证券首席策略分析师秦培景，两位分析师皆看好A股后市发展。中金公司黄海洲认为，本轮A股的较大调整与外围市场流动性相对趋紧和美国通胀预期上升直接相关，并不是对国内环境产生变化的担心。部分估值偏高的个股向更加理性的方向回归是正常的事情，市场不需要太过担心。中信证券秦培景认为，近期市场调整一定程度上受到国内外市场流动性预期变化的影响。预计后续随着市场预期趋于平稳，市场的支撑会逐渐显现。与此同时，在市场压力短期快速释放过后，新主线的配置价值已有所提高。以下是《上海证券报》对中金公司黄海洲的采访：中金公司黄海洲：估值理性回归是正常现象看好A股后市发展3月8日，中金公司董事总经理、股票业务部负责人黄海洲在接受上海证券报记者采访时表示，最近前期机构重仓股调整的比较明显，从资本市场的健康发展的角度出发，部分估值偏高的个股向更加理性的方向回归是正常的事情，市场不需要太过担心。同时，黄海洲强调，近期外围市场波动较大，10年期美债利率有所攀升，市场产生全球流动性紧缩的担心。本轮A股的较大调整与外围市场流动性相对趋紧和美国通胀预期上升直接相关，并不是对国内环境产生变化的担心。黄海洲表示，目前利率上升的幅度还不是太高，并没有出现经济过热的问题。利率上升的过程当中，有一些传统的周期股价值更加凸显，会出现板块的轮动效应，对资本市场的压力并不大，股市依然存在较好的赚钱效应。“总体而言，2021年全球经济和中国经济将持续向好发展，目前利率从低水平向上升，实际上是脱离通缩的风险在向常态化方向走的过程当中。”与此同时，他认为目前在财政政策、货币政策方面，可用的政策工具还很多，因此投资者在做好审慎决策的前提下，对后市的发展不需要太过担心。以下是《中国证券报》对中信证券秦培景的采访：中信证券：压力正快速释放 支撑将逐渐显现3月8日，A股市场调整明显。中信证券首席策略分析师秦培景当日在接受中国证券报记者采访时表示，近期市场调整一定程度上受到国内外市场流动性预期变化的影响。预计后续随着市场预期趋于平稳，市场的支撑会逐渐显现。与此同时，在市场压力短期快速释放过后，新主线的配置价值已有所提高。调整源于内外流动性预期共振3月8日，A股市场主要股指下跌，其中创业板指和科创50指数均跌逾4%。“随着经济与通胀上行预期升温，美联储提前收紧货币政策的预期不断强化。”秦培景分析，近期美国公布的2月非农就业数据远超预期，美国参议院通过1.9万亿美元财政刺激法案，市场通胀预期持续上升，均进一步加剧了投资者对美国货币政策提前收紧的担忧。他认为， 3月8日亚盘，新兴市场国家债券遭到抛售，同时午盘美元继续冲高并突破92，引起了资金流出新兴市场的担忧。内外流动性预期共振短期打破了A股流动性平衡。支撑会越来越强秦培景认为，市场压力正快速释放，流动性预期稳定后市场获得的支撑会越来越强。一方面，代表性的机构重仓板块的估值已明显回落，而前期新发待建仓基金产品的规模依然比较大，未来对回调充分的机构重仓股会起到“稳定器”的作用。另一方面，预计近期集中披露的上市公司年报和一季报对应的盈利增速较高，也会对市场提供一定的支撑。“A股已经步入‘慢涨三部曲’中的平静期，预计这一阶段将持续数月，期间将呈现经济稳步改善、政策平稳、市场风格平衡三大特征。”秦培景表示，压力短期快速释放，提高了新主线的配置价值。从月度上看，建议适当增仓地产、保险等低估值、高性价比防御板块，并延续对化工、有色的高景气度顺周期板块的配置，同时关注“碳中和”主题下短期受益最明显的钢铁。季度维度，建议重点布局“五大安全”领域中高性价比的科技和军工，重点关注科技安全和国防安全，同时增配去年因疫情受损的相关行业板块，如汽车零部件、家电家居、旅游酒店、航空等。","news_type":1,"symbols_score_info":{"000001.SH":0.9}},"isVote":1,"tweetType":1,"viewCount":807,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":323055554,"gmtCreate":1615292586378,"gmtModify":1703486859483,"author":{"id":"3552094653875385","authorId":"3552094653875385","name":"会赚钱的马克斯","avatar":"https://static.tigerbbs.com/ab57830f1bd1f2b5d14c39fda323d7bf","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3552094653875385","authorIdStr":"3552094653875385"},"themes":[],"htmlText":"江湖套路深呀！","listText":"江湖套路深呀！","text":"江湖套路深呀！","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/323055554","repostId":"1142422982","repostType":4,"repost":{"id":"1142422982","kind":"news","weMediaInfo":{"introduction":"为用户提供金融资讯、行情、数据，旨在帮助投资者理解世界，做投资决策。","home_visible":1,"media_name":"老虎资讯综合","id":"102","head_image":"https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba"},"pubTimestamp":1615277754,"share":"https://ttm.financial/m/news/1142422982?lang=&edition=full","pubTime":"2021-03-09 16:15","market":"us","language":"zh","title":"朝云集团暗盘跌逾18%，此前获逾172倍认购","url":"https://stock-news.laohu8.com/highlight/detail?id=1142422982","media":"老虎资讯综合","summary":"3月9日消息，朝云集团暗盘报7.5港元，较发行价跌18.48%。公司发行约3.34亿股股份，每股定价9.2港元，每手500股，将于3月10日（周三）港股上市。在此前的公开认购阶段，共有267,551","content":"<p><b>3月9日消息，<a href=\"https://laohu8.com/S/06601\">朝云集团</a>暗盘报7.5港元，较发行价跌18.48%。公司发行约3.34亿股股份，每股定价9.2港元，每手500股，将于3月10日（周三）港股上市。</b></p><p><img src=\"https://static.tigerbbs.com/7f7b35ac4c6156818ba10d5519a6a75c\" tg-width=\"750\" tg-height=\"1334\" referrerpolicy=\"no-referrer\"></p><p>在此前的公开认购阶段，共有267,551人申购朝云集团，中签人数158,777人，一手中签率50%，认购倍数达172.32倍。老虎资讯整理相关数据如下表：</p><p><img src=\"https://static.tigerbbs.com/d91c2bb073955ea9649746396fd597cb\" tg-width=\"773\" tg-height=\"668\"></p><p><b>分配结果：</b></p><p>甲组每手（500股）申购所需资金4646.35港元。一手中签率50%，申购30手稳中一手。</p><p>乙组头为60万股，获配14000股（28手）。<img src=\"https://static.tigerbbs.com/5021ad7bb181ed30570d5d8520b2774b\" tg-width=\"870\" tg-height=\"794\" referrerpolicy=\"no-referrer\"><img src=\"https://static.tigerbbs.com/a297676ae2d367bb5986e8864bcb04bd\" tg-width=\"891\" tg-height=\"730\" referrerpolicy=\"no-referrer\">所得款项净额约28.88亿港元将用作以下用途：约20%将用于增强公司的研发能力；约20%将用于改善公司的销售和分销网络；约15%将用于市场营销活动以加强品牌建设和产品推广; 约10%将用于改善公司全球及国内供应链的效率和灵活性; 约10%将用于实施公司的数字化战略，加强信息技术基础设施，以提高运营效率；约15%将用于上游和下游业务的战略性收购；约10%将用于营运资金及其他一般公司用途。</p><p>据悉，朝云集团是中国领先的一站式多品类家居护理及个人护理平台，开发及制造各种家居护理、个人护理和宠物护理产品, 成功打造了家喻户晓的品牌组合，旗下拥有“超威”、“贝贝健”、‘’威王”、“润之素”、“西兰”、“家居”、“DUX德是”、“ 倔强的尾巴” 等品牌。</p><p>根据灼识咨询的资料，公司于2015年至2019年间过往五年每年，按零售额计，在中国家居护理行业本土公司中位列第三，并在中国家居护理行业的所有公司中排名第四，于2019年占市场份额6.3%，并快速在个人护理和宠物护理的多个细分品类建立领导地位。</p><p>值得注意的是，朝云集团在2018年从立白集团独立重组后便成为了独立运营的平台，CEO陈丹霞在外创业后回归接管高姿，成为朝云集团掌舵人，并带领公司实现了逆势增长。另一方面，朝云集团此次IPO背后的投资方也是巨星云集，包括了云锋、高瓴、红杉等国内外知名投资机构，还有数家高质量国际长线基金也位列其中。</p><p>财务数据方面，公司2017财年至2019财年总收益分别为人民币13.46亿元、13.50亿元及13.83亿元。同期录得净利润1.70亿元、1.77亿元及1.84亿元。截至2020年9月30日止九个月，公司收入14.61亿元，同比增长16.9%，净利润2.15亿元，同比增长23.0%。<img src=\"https://static.tigerbbs.com/084c265b49102f3ac7309dad49be1119\" tg-width=\"623\" tg-height=\"641\" referrerpolicy=\"no-referrer\">行业方面，中国日化行业涵盖家居护理、织物护理、个人护理及宠物护理等四个重要的民生日用品细分市场。</p><p>中国拥有全球第二大的家居护理市场，仅次于美国。中国家居护理行业零售额从2015年的人民币339亿元增长至2019年的人民币458亿元，对应复合年增长率7.8%，增速远高于全球增速3.6%。预计未来中国该行业的零售额将进一步增长至2024年的人民币694亿元，自2019年起的复合年增长率为8.7%。</p><p>同时，中国宠物护理产品市场潜力较大，零售额从2015年的人民币31亿元增长至2019年的人民币69亿元，并预计持续增长至2024年的人民币156亿元，2015年至2019年及2019年至2024年的复合年增长率分别为22.0%和17.8%。</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>朝云集团暗盘跌逾18%，此前获逾172倍认购</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n朝云集团暗盘跌逾18%，此前获逾172倍认购\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/102\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">老虎资讯综合 </p>\n<p class=\"h-time\">2021-03-09 16:15</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<p><b>3月9日消息，<a href=\"https://laohu8.com/S/06601\">朝云集团</a>暗盘报7.5港元，较发行价跌18.48%。公司发行约3.34亿股股份，每股定价9.2港元，每手500股，将于3月10日（周三）港股上市。</b></p><p><img src=\"https://static.tigerbbs.com/7f7b35ac4c6156818ba10d5519a6a75c\" tg-width=\"750\" tg-height=\"1334\" referrerpolicy=\"no-referrer\"></p><p>在此前的公开认购阶段，共有267,551人申购朝云集团，中签人数158,777人，一手中签率50%，认购倍数达172.32倍。老虎资讯整理相关数据如下表：</p><p><img src=\"https://static.tigerbbs.com/d91c2bb073955ea9649746396fd597cb\" tg-width=\"773\" tg-height=\"668\"></p><p><b>分配结果：</b></p><p>甲组每手（500股）申购所需资金4646.35港元。一手中签率50%，申购30手稳中一手。</p><p>乙组头为60万股，获配14000股（28手）。<img src=\"https://static.tigerbbs.com/5021ad7bb181ed30570d5d8520b2774b\" tg-width=\"870\" tg-height=\"794\" referrerpolicy=\"no-referrer\"><img src=\"https://static.tigerbbs.com/a297676ae2d367bb5986e8864bcb04bd\" tg-width=\"891\" tg-height=\"730\" referrerpolicy=\"no-referrer\">所得款项净额约28.88亿港元将用作以下用途：约20%将用于增强公司的研发能力；约20%将用于改善公司的销售和分销网络；约15%将用于市场营销活动以加强品牌建设和产品推广; 约10%将用于改善公司全球及国内供应链的效率和灵活性; 约10%将用于实施公司的数字化战略，加强信息技术基础设施，以提高运营效率；约15%将用于上游和下游业务的战略性收购；约10%将用于营运资金及其他一般公司用途。</p><p>据悉，朝云集团是中国领先的一站式多品类家居护理及个人护理平台，开发及制造各种家居护理、个人护理和宠物护理产品, 成功打造了家喻户晓的品牌组合，旗下拥有“超威”、“贝贝健”、‘’威王”、“润之素”、“西兰”、“家居”、“DUX德是”、“ 倔强的尾巴” 等品牌。</p><p>根据灼识咨询的资料，公司于2015年至2019年间过往五年每年，按零售额计，在中国家居护理行业本土公司中位列第三，并在中国家居护理行业的所有公司中排名第四，于2019年占市场份额6.3%，并快速在个人护理和宠物护理的多个细分品类建立领导地位。</p><p>值得注意的是，朝云集团在2018年从立白集团独立重组后便成为了独立运营的平台，CEO陈丹霞在外创业后回归接管高姿，成为朝云集团掌舵人，并带领公司实现了逆势增长。另一方面，朝云集团此次IPO背后的投资方也是巨星云集，包括了云锋、高瓴、红杉等国内外知名投资机构，还有数家高质量国际长线基金也位列其中。</p><p>财务数据方面，公司2017财年至2019财年总收益分别为人民币13.46亿元、13.50亿元及13.83亿元。同期录得净利润1.70亿元、1.77亿元及1.84亿元。截至2020年9月30日止九个月，公司收入14.61亿元，同比增长16.9%，净利润2.15亿元，同比增长23.0%。<img src=\"https://static.tigerbbs.com/084c265b49102f3ac7309dad49be1119\" tg-width=\"623\" tg-height=\"641\" referrerpolicy=\"no-referrer\">行业方面，中国日化行业涵盖家居护理、织物护理、个人护理及宠物护理等四个重要的民生日用品细分市场。</p><p>中国拥有全球第二大的家居护理市场，仅次于美国。中国家居护理行业零售额从2015年的人民币339亿元增长至2019年的人民币458亿元，对应复合年增长率7.8%，增速远高于全球增速3.6%。预计未来中国该行业的零售额将进一步增长至2024年的人民币694亿元，自2019年起的复合年增长率为8.7%。</p><p>同时，中国宠物护理产品市场潜力较大，零售额从2015年的人民币31亿元增长至2019年的人民币69亿元，并预计持续增长至2024年的人民币156亿元，2015年至2019年及2019年至2024年的复合年增长率分别为22.0%和17.8%。</p>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/8fc3716db3df12d73bd3c695a8b0dd52","relate_stocks":{"06601":"朝云集团"},"is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1142422982","content_text":"3月9日消息，朝云集团暗盘报7.5港元，较发行价跌18.48%。公司发行约3.34亿股股份，每股定价9.2港元，每手500股，将于3月10日（周三）港股上市。在此前的公开认购阶段，共有267,551人申购朝云集团，中签人数158,777人，一手中签率50%，认购倍数达172.32倍。老虎资讯整理相关数据如下表：分配结果：甲组每手（500股）申购所需资金4646.35港元。一手中签率50%，申购30手稳中一手。乙组头为60万股，获配14000股（28手）。所得款项净额约28.88亿港元将用作以下用途：约20%将用于增强公司的研发能力；约20%将用于改善公司的销售和分销网络；约15%将用于市场营销活动以加强品牌建设和产品推广; 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href=\"https://laohu8.com/S/GME\">$游戏驿站(GME)$</a>越审查越疯狂，现在已经不是米国的散户做多GME，全球的散户都来了","text":"$游戏驿站(GME)$越审查越疯狂，现在已经不是米国的散户做多GME，全球的散户都来了","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/365766959","isVote":1,"tweetType":1,"viewCount":1888,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":365763301,"gmtCreate":1614781050103,"gmtModify":1703481031411,"author":{"id":"3552094653875385","authorId":"3552094653875385","name":"会赚钱的马克斯","avatar":"https://static.tigerbbs.com/ab57830f1bd1f2b5d14c39fda323d7bf","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3552094653875385","authorIdStr":"3552094653875385"},"themes":[],"htmlText":"真的假的","listText":"真的假的","text":"真的假的","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/365763301","repostId":"1120805933","repostType":2,"repost":{"id":"1120805933","kind":"news","weMediaInfo":{"introduction":"为用户提供金融资讯、行情、数据，旨在帮助投资者理解世界，做投资决策。","home_visible":1,"media_name":"老虎资讯综合","id":"102","head_image":"https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba"},"pubTimestamp":1614775588,"share":"https://ttm.financial/m/news/1120805933?lang=&edition=full","pubTime":"2021-03-03 20:46","market":"us","language":"zh","title":"盘前：拼多多、小鹏汽车迎利好，“散户新宠”大跳水","url":"https://stock-news.laohu8.com/highlight/detail?id=1120805933","media":"老虎资讯综合","summary":"美股三大指数期货在盘前时段集体上涨。","content":"<p>3月3日（周三），美股三大指数期货在盘前时段集体上涨。此前，美国政府预期将提前实现疫苗供应目标，同时美国参议院将开始讨论拜登提出的1.9万亿美元刺激计划。</p><p><img src=\"https://static.tigerbbs.com/3717706607cc2d82a54d3407e8deed58\" tg-width=\"693\" tg-height=\"251\" referrerpolicy=\"no-referrer\"></p><p><b>【盘前行情】</b></p><p><b>热门中概股</b></p><p>盘前，<a href=\"https://laohu8.com/S/BABA\">阿里巴巴</a>涨1.83%，<a href=\"https://laohu8.com/S/PDD\">拼多多</a>涨2.74%。第三方机构发布2021春节特辑洞察报告显示，春节期间，拼多多人均单日使用时长农历年同比增长达25.9%，在日均DAU大于1亿的App中增速最快。拼多多App日活跃用户数(DAU)在大年初一和初二，登顶行业第一。<b>其中在2月12日农历新年当天，拼多多日活跃用户高达2.59亿，首次超越手机淘宝App。</b></p><p>新能源车概念股盘前普涨。<a href=\"https://laohu8.com/S/NIO\">蔚来</a>涨2.91%，<a href=\"https://laohu8.com/S/LI\">理想汽车</a>涨2.23%，<a href=\"https://laohu8.com/S/XPEV\">小鹏汽车</a>涨4.38%。<b>小鹏汽车今日宣布推出小鹏P7后驱标准续航车型，共有智享版、智尊版两款。这也是该公司首次在其产品中采用磷酸铁锂电池。</b>G3也在原460i基础上推出了新版本车型G3 460c 悦享版，与G3 460i相比，续航里程相同，电池类型为磷酸铁锂，同时换装了低风阻轮毂。</p><p><a href=\"https://laohu8.com/S/ATHM\">汽车之家</a>盘前涨1.28%，据报道，汽车之家香港上市将发售3030万股股票，拟以最高每股251.8港元发行，寻求通过香港上市筹资至多9.84亿美元。拟3月4日（周四）至9日（周二）公开招股，3月15日正式挂牌。</p><p><a href=\"https://laohu8.com/S/SINO\">中环球船务</a>盘前涨11.30%，此前宣布接受比特币支付。</p><p>普普文化向美国证监会(SEC)提交招股书，拟以“CPOP”为交易代码在纳斯达克上市。公司计划发行600万股A类普通股，发行价区间预计为每股4美元至6美元。普普文化主要从事嘻哈相关娱乐活动策划、举办、培训等业务。</p><p><b>重要美股</b></p><p>\"火箭公司\"<a href=\"https://laohu8.com/S/RKT\">Rocket Companies</a>盘前一度涨11%，随后大幅回落，截至发稿跌超6%，昨日该公司股价暴涨超过70%。跟踪Reddit评论数据的网站表示，近期，WallStreetBets板块中讨论Rocket Companies Inc 的人数大幅上升。与游戏驿站一样，火箭公司也遭遇了大量做空。</p><p><img src=\"https://static.tigerbbs.com/3c0b67761e2eeeebc1c1220c77411020\" tg-width=\"600\" tg-height=\"373\" referrerpolicy=\"no-referrer\"></p><p>比特币站上52000美元/枚，日内涨幅超7%，区块链概念股大涨，<a href=\"https://laohu8.com/S/RIOT\">Riot Blockchain</a>涨14%，<a href=\"https://laohu8.com/S/MARA\">Marathon Patent</a>、<a href=\"https://laohu8.com/S/BTBT\">Bit Digital Inc</a>涨13%；中概股<a href=\"https://laohu8.com/S/CAN\">嘉楠科技</a>涨18%，<a href=\"https://laohu8.com/S/NCTY\">第九城市</a>涨15%，<a href=\"https://laohu8.com/S/XNET\">迅雷</a>涨8.43%。</p><p><a href=\"https://laohu8.com/S/ZM\">Zoom</a>盘前涨3.22%，“牛市女皇”周二抄底买入。</p><p><a href=\"https://laohu8.com/S/ASML\">阿斯麦</a>盘前涨1.17%，中芯国际与阿斯麦达成12亿美元采购订单。</p><p><a href=\"https://laohu8.com/S/KMPH\">KemPharm</a>暴涨69.35%，公司的多动症治疗药物Azstarys获FDA批准。</p><p><a href=\"https://laohu8.com/S/OCGN\">Ocugen</a>盘前大涨25%，公司与印度生物技术公司Bharat Biotech共同开发的新冠病毒疫苗中期有效性为81%。</p><p><a href=\"https://laohu8.com/S/FUBO\">Fubotv</a>盘前跌3.44%，Fubotv第四季度营收好于市场预期，但亏损复苏逊于市场预期。公司第四季度营收1.05亿美元，市场预期0.94亿美元；每股亏损2.47美元，远远高于市场预期的亏损0.72美元。</p><p><a href=\"https://laohu8.com/S/BGFV\">Big 5体育用品</a>盘前涨超10%，第四季度净销售额同比增长20%至2.9亿美元，超过市场预期的2.7亿美元；每股收益达1.07美元，是市场预期的0.57美元的约两倍。同时，公司宣布上调股息50%。</p><p><a href=\"https://laohu8.com/S/LYFT\">Lyft</a>盘前涨超5%，Lyft周二发布公告，宣布其第一季度息税前利润亏损预计为1.35亿美元。这一预期低于市场预估的1.463亿美元。</p><p>美国卫星广播服务提供商<a href=\"https://laohu8.com/S/DISH\">Dish Network</a>盘前涨超7.5%，公司和DraftKings(DKNG.O)推出第一个应用程序集成。</p><p><b>【大宗商品】</b></p><p>◆国际油价上涨。OPEC秘书长和专家表示，该组织认为石油市场前景总体乐观，去年的不确定性有所缓解，但疫情引发的下行风险犹存。</p><p>截至发稿，WTI原油期货价格报60.69元/桶，涨幅1.57%；布伦特原油报63.60美元每桶，涨幅1.44%。</p><p>◆黄金价格下跌。美联储官员的鸽派基调安抚市场。不过由于欧美疫苗接种加速，市场对经济复苏的预期仍然很强，这给金价带来压力。</p><p>截至发稿，国际黄金期货价格报1724.05美元/盎司，跌幅0.55%。</p><p><b>【经济数据和事件】</b></p><p>北京时间21:15（美国东部时间上午09:15）：美国2月ADP就业人数</p><p>北京时间22:45（美国东部时间上午09:45）：美国11月Markit服务业PMI、美国11月Markit综合PMI</p><p>北京时间23:00（美国东部时间上午10:00）：美国11月ISM非制造业PMI、美国11月ISM非制造业新订单指数、美国11月ISM非制造业就业指数</p><p>北京时间23:30（美国东部时间上午10:30）：美国EIA原油库存变动、美国EIA汽油库存变动、美国EIA精炼油库存变动</p><p>北京时间次日凌晨01:00（美国东部时间中午12:00）：美国亚特兰大联储主席、2021年FOMC票委博斯蒂克(Raphael Bostic)讲话</p><p>北京时间次日凌晨02:00（美国东部时间13:00）：美国芝加哥联储主席埃文斯(Charles Evans)讲话</p><p>北京时间次日凌晨03:00（美国东部时间14:00）：美联储经济景气报告褐皮书</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>盘前：拼多多、小鹏汽车迎利好，“散户新宠”大跳水</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; 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height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n盘前：拼多多、小鹏汽车迎利好，“散户新宠”大跳水\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/102\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">老虎资讯综合 </p>\n<p class=\"h-time\">2021-03-03 20:46</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<p>3月3日（周三），美股三大指数期货在盘前时段集体上涨。此前，美国政府预期将提前实现疫苗供应目标，同时美国参议院将开始讨论拜登提出的1.9万亿美元刺激计划。</p><p><img src=\"https://static.tigerbbs.com/3717706607cc2d82a54d3407e8deed58\" tg-width=\"693\" tg-height=\"251\" referrerpolicy=\"no-referrer\"></p><p><b>【盘前行情】</b></p><p><b>热门中概股</b></p><p>盘前，<a href=\"https://laohu8.com/S/BABA\">阿里巴巴</a>涨1.83%，<a href=\"https://laohu8.com/S/PDD\">拼多多</a>涨2.74%。第三方机构发布2021春节特辑洞察报告显示，春节期间，拼多多人均单日使用时长农历年同比增长达25.9%，在日均DAU大于1亿的App中增速最快。拼多多App日活跃用户数(DAU)在大年初一和初二，登顶行业第一。<b>其中在2月12日农历新年当天，拼多多日活跃用户高达2.59亿，首次超越手机淘宝App。</b></p><p>新能源车概念股盘前普涨。<a href=\"https://laohu8.com/S/NIO\">蔚来</a>涨2.91%，<a href=\"https://laohu8.com/S/LI\">理想汽车</a>涨2.23%，<a href=\"https://laohu8.com/S/XPEV\">小鹏汽车</a>涨4.38%。<b>小鹏汽车今日宣布推出小鹏P7后驱标准续航车型，共有智享版、智尊版两款。这也是该公司首次在其产品中采用磷酸铁锂电池。</b>G3也在原460i基础上推出了新版本车型G3 460c 悦享版，与G3 460i相比，续航里程相同，电池类型为磷酸铁锂，同时换装了低风阻轮毂。</p><p><a href=\"https://laohu8.com/S/ATHM\">汽车之家</a>盘前涨1.28%，据报道，汽车之家香港上市将发售3030万股股票，拟以最高每股251.8港元发行，寻求通过香港上市筹资至多9.84亿美元。拟3月4日（周四）至9日（周二）公开招股，3月15日正式挂牌。</p><p><a href=\"https://laohu8.com/S/SINO\">中环球船务</a>盘前涨11.30%，此前宣布接受比特币支付。</p><p>普普文化向美国证监会(SEC)提交招股书，拟以“CPOP”为交易代码在纳斯达克上市。公司计划发行600万股A类普通股，发行价区间预计为每股4美元至6美元。普普文化主要从事嘻哈相关娱乐活动策划、举办、培训等业务。</p><p><b>重要美股</b></p><p>\"火箭公司\"<a href=\"https://laohu8.com/S/RKT\">Rocket Companies</a>盘前一度涨11%，随后大幅回落，截至发稿跌超6%，昨日该公司股价暴涨超过70%。跟踪Reddit评论数据的网站表示，近期，WallStreetBets板块中讨论Rocket Companies Inc 的人数大幅上升。与游戏驿站一样，火箭公司也遭遇了大量做空。</p><p><img src=\"https://static.tigerbbs.com/3c0b67761e2eeeebc1c1220c77411020\" tg-width=\"600\" tg-height=\"373\" referrerpolicy=\"no-referrer\"></p><p>比特币站上52000美元/枚，日内涨幅超7%，区块链概念股大涨，<a href=\"https://laohu8.com/S/RIOT\">Riot Blockchain</a>涨14%，<a href=\"https://laohu8.com/S/MARA\">Marathon Patent</a>、<a href=\"https://laohu8.com/S/BTBT\">Bit Digital Inc</a>涨13%；中概股<a href=\"https://laohu8.com/S/CAN\">嘉楠科技</a>涨18%，<a href=\"https://laohu8.com/S/NCTY\">第九城市</a>涨15%，<a href=\"https://laohu8.com/S/XNET\">迅雷</a>涨8.43%。</p><p><a href=\"https://laohu8.com/S/ZM\">Zoom</a>盘前涨3.22%，“牛市女皇”周二抄底买入。</p><p><a href=\"https://laohu8.com/S/ASML\">阿斯麦</a>盘前涨1.17%，中芯国际与阿斯麦达成12亿美元采购订单。</p><p><a href=\"https://laohu8.com/S/KMPH\">KemPharm</a>暴涨69.35%，公司的多动症治疗药物Azstarys获FDA批准。</p><p><a href=\"https://laohu8.com/S/OCGN\">Ocugen</a>盘前大涨25%，公司与印度生物技术公司Bharat Biotech共同开发的新冠病毒疫苗中期有效性为81%。</p><p><a href=\"https://laohu8.com/S/FUBO\">Fubotv</a>盘前跌3.44%，Fubotv第四季度营收好于市场预期，但亏损复苏逊于市场预期。公司第四季度营收1.05亿美元，市场预期0.94亿美元；每股亏损2.47美元，远远高于市场预期的亏损0.72美元。</p><p><a href=\"https://laohu8.com/S/BGFV\">Big 5体育用品</a>盘前涨超10%，第四季度净销售额同比增长20%至2.9亿美元，超过市场预期的2.7亿美元；每股收益达1.07美元，是市场预期的0.57美元的约两倍。同时，公司宣布上调股息50%。</p><p><a href=\"https://laohu8.com/S/LYFT\">Lyft</a>盘前涨超5%，Lyft周二发布公告，宣布其第一季度息税前利润亏损预计为1.35亿美元。这一预期低于市场预估的1.463亿美元。</p><p>美国卫星广播服务提供商<a href=\"https://laohu8.com/S/DISH\">Dish Network</a>盘前涨超7.5%，公司和DraftKings(DKNG.O)推出第一个应用程序集成。</p><p><b>【大宗商品】</b></p><p>◆国际油价上涨。OPEC秘书长和专家表示，该组织认为石油市场前景总体乐观，去年的不确定性有所缓解，但疫情引发的下行风险犹存。</p><p>截至发稿，WTI原油期货价格报60.69元/桶，涨幅1.57%；布伦特原油报63.60美元每桶，涨幅1.44%。</p><p>◆黄金价格下跌。美联储官员的鸽派基调安抚市场。不过由于欧美疫苗接种加速，市场对经济复苏的预期仍然很强，这给金价带来压力。</p><p>截至发稿，国际黄金期货价格报1724.05美元/盎司，跌幅0.55%。</p><p><b>【经济数据和事件】</b></p><p>北京时间21:15（美国东部时间上午09:15）：美国2月ADP就业人数</p><p>北京时间22:45（美国东部时间上午09:45）：美国11月Markit服务业PMI、美国11月Markit综合PMI</p><p>北京时间23:00（美国东部时间上午10:00）：美国11月ISM非制造业PMI、美国11月ISM非制造业新订单指数、美国11月ISM非制造业就业指数</p><p>北京时间23:30（美国东部时间上午10:30）：美国EIA原油库存变动、美国EIA汽油库存变动、美国EIA精炼油库存变动</p><p>北京时间次日凌晨01:00（美国东部时间中午12:00）：美国亚特兰大联储主席、2021年FOMC票委博斯蒂克(Raphael Bostic)讲话</p><p>北京时间次日凌晨02:00（美国东部时间13:00）：美国芝加哥联储主席埃文斯(Charles Evans)讲话</p><p>北京时间次日凌晨03:00（美国东部时间14:00）：美联储经济景气报告褐皮书</p>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/ed4ee39e6b0f45214393093d70ba81a8","relate_stocks":{".DJI":"道琼斯"},"is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1120805933","content_text":"3月3日（周三），美股三大指数期货在盘前时段集体上涨。此前，美国政府预期将提前实现疫苗供应目标，同时美国参议院将开始讨论拜登提出的1.9万亿美元刺激计划。【盘前行情】热门中概股盘前，阿里巴巴涨1.83%，拼多多涨2.74%。第三方机构发布2021春节特辑洞察报告显示，春节期间，拼多多人均单日使用时长农历年同比增长达25.9%，在日均DAU大于1亿的App中增速最快。拼多多App日活跃用户数(DAU)在大年初一和初二，登顶行业第一。其中在2月12日农历新年当天，拼多多日活跃用户高达2.59亿，首次超越手机淘宝App。新能源车概念股盘前普涨。蔚来涨2.91%，理想汽车涨2.23%，小鹏汽车涨4.38%。小鹏汽车今日宣布推出小鹏P7后驱标准续航车型，共有智享版、智尊版两款。这也是该公司首次在其产品中采用磷酸铁锂电池。G3也在原460i基础上推出了新版本车型G3 460c 悦享版，与G3 460i相比，续航里程相同，电池类型为磷酸铁锂，同时换装了低风阻轮毂。汽车之家盘前涨1.28%，据报道，汽车之家香港上市将发售3030万股股票，拟以最高每股251.8港元发行，寻求通过香港上市筹资至多9.84亿美元。拟3月4日（周四）至9日（周二）公开招股，3月15日正式挂牌。中环球船务盘前涨11.30%，此前宣布接受比特币支付。普普文化向美国证监会(SEC)提交招股书，拟以“CPOP”为交易代码在纳斯达克上市。公司计划发行600万股A类普通股，发行价区间预计为每股4美元至6美元。普普文化主要从事嘻哈相关娱乐活动策划、举办、培训等业务。重要美股\"火箭公司\"Rocket Companies盘前一度涨11%，随后大幅回落，截至发稿跌超6%，昨日该公司股价暴涨超过70%。跟踪Reddit评论数据的网站表示，近期，WallStreetBets板块中讨论Rocket Companies Inc 的人数大幅上升。与游戏驿站一样，火箭公司也遭遇了大量做空。比特币站上52000美元/枚，日内涨幅超7%，区块链概念股大涨，Riot Blockchain涨14%，Marathon Patent、Bit Digital Inc涨13%；中概股嘉楠科技涨18%，第九城市涨15%，迅雷涨8.43%。Zoom盘前涨3.22%，“牛市女皇”周二抄底买入。阿斯麦盘前涨1.17%，中芯国际与阿斯麦达成12亿美元采购订单。KemPharm暴涨69.35%，公司的多动症治疗药物Azstarys获FDA批准。Ocugen盘前大涨25%，公司与印度生物技术公司Bharat Biotech共同开发的新冠病毒疫苗中期有效性为81%。Fubotv盘前跌3.44%，Fubotv第四季度营收好于市场预期，但亏损复苏逊于市场预期。公司第四季度营收1.05亿美元，市场预期0.94亿美元；每股亏损2.47美元，远远高于市场预期的亏损0.72美元。Big 5体育用品盘前涨超10%，第四季度净销售额同比增长20%至2.9亿美元，超过市场预期的2.7亿美元；每股收益达1.07美元，是市场预期的0.57美元的约两倍。同时，公司宣布上调股息50%。Lyft盘前涨超5%，Lyft周二发布公告，宣布其第一季度息税前利润亏损预计为1.35亿美元。这一预期低于市场预估的1.463亿美元。美国卫星广播服务提供商Dish 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Evans)讲话北京时间次日凌晨03:00（美国东部时间14:00）：美联储经济景气报告褐皮书","news_type":1,"symbols_score_info":{".DJI":0.9}},"isVote":1,"tweetType":1,"viewCount":950,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":366037188,"gmtCreate":1614358722444,"gmtModify":1703476957475,"author":{"id":"3552094653875385","authorId":"3552094653875385","name":"会赚钱的马克斯","avatar":"https://static.tigerbbs.com/ab57830f1bd1f2b5d14c39fda323d7bf","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3552094653875385","authorIdStr":"3552094653875385"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/GME\">$游戏驿站(GME)$</a>You Only Live Once！！！","listText":"<a href=\"https://laohu8.com/S/GME\">$游戏驿站(GME)$</a>You Only Live Once！！！","text":"$游戏驿站(GME)$You Only Live 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brings you the latest news from around the world, covering breaking news in markets, business, politics, entertainment and technology","home_visible":1,"media_name":"Reuters","id":"1036604489","head_image":"https://static.tigerbbs.com/443ce19704621c837795676028cec868"},"pubTimestamp":1615443302,"share":"https://ttm.financial/m/news/1114893584?lang=&edition=full","pubTime":"2021-03-11 14:15","market":"us","language":"en","title":"Analysis: Riding GameStop's resurgent rally - 'not for the faint of heart'","url":"https://stock-news.laohu8.com/highlight/detail?id=1114893584","media":"Reuters","summary":"Joe Youngblood, who works in digital marketing in Dallas, Texas, bought his first share of GameStop ","content":"<p>Joe Youngblood, who works in digital marketing in Dallas, Texas, bought his first share of GameStop at $98 in early February and found his investment cut in half in a matter of days. After a wild ride, he is now up more than 200% and expects the video game retailer to initiate a much-awaited turnaround of its business.</p>\n<p>“I am kicking myself for not buying more when it dropped below $50,” said Youngblood. “After research I believe GameStop has a good chance to pull it off.”</p>\n<p>The latest resurgence in GameStop shares has reinvigorated true believers. Still, many analysts point to the rally in beaten-down “meme stocks” championed in forums such as Reddit’s WallStreetBets as evidence for speculative excess in stimulus-fueled markets.</p>\n<p>“I think this is a cult stock,” said Michael Pachter, managing director of equity research at Wedbush Securities. “The rally is because of demand from the Reddit Raiders, and it’s not clear it will be sustainable as the stock rises to ever higher levels.”</p>\n<p>GameStop shares closed on Wednesday up 7% at $265 after hitting a session peak of $348.50, which was 800% above last month’s low. Among the factors driving the stock are bets on improving fundamentals and hopes for another short squeeze like the one in late January, which drove prices as high as $483. Many GameStop investors also hope Americans will plow money from their coming stimulus checks into the stock.</p>\n<p>Some expect GameStop to take advantage of the new rally by launching a share offering to pay down debt. Its earnings report, scheduled for March 23, could clear the way.</p>\n<p>GameStop did not reply to a request for comment on its stock price.</p>\n<p><b>ICE CREAM</b></p>\n<p>Analysts who cover GameStop have a median price target of $12.50 on the stock. Wednesday’s closing price was 21 times higher than that.</p>\n<p>GameStop bulls say the fundamental picture is changing. Many cheered moves to tap Ryan Cohen, a shareholder and co-founder of online pet products retailer Chewy Inc , to spearhead a committee guiding GameStop’s transition to e-commerce.</p>\n<p>Hopeful investors have interpreted Cohen’s cryptic tweets, including a picture of an ice cream cone, as signs he is pushing the retail chain away from its brick-and-mortar model. Still, Pachter said even the most successful transition would not justify such a stratospheric stock price.</p>\n<p>For the quarter ended Oct. 31, GameStop reportedherea net loss of $18.8 million and a loss per share of 29 cents. To justify a trading price of $235, it would need to earn between $10 and $12 a share annually on a sustainable basis, Pachter said. He expects the company to earn $1 a share for the fiscal year ending in January 2022.</p>\n<p>“We don’t know what Ryan Cohen proposes to change, but those numbers sound unattainable in the short term,” he said.</p>\n<p>Other analysts were slightly more optimistic.</p>\n<p>“Before, when the stock rallied there was really no legitimate, fundamental reason,” said David Keller, chief market strategist at Stockcharts.com, a technical analysis and charting platform targeted at retail investors. “Now all of a sudden this feels more like a growth stock.”</p>\n<p>Some GameStop bulls believe improving fundamentals and a climbing stock price will put bearish investors into another “short squeeze,” forcing them to unwind bets against the company. When this happened in January, GameStop surged by 1,600%. It pared most of those gains in February.</p>\n<p>Analysts said a short squeeze is likely accelerating the latest rally. Investors short GameStop shares have incurred over $1.3 billion in losses over the last couple of days.</p>\n<p>But the number of GameStop shares sold short has dropped since early January to its lowest level in at least three years, according to S3 Partners.</p>\n<p>“The stock can go up from just buyers but it likely won’t go up quite as quickly,” said Randy Frederick, vice president of trading and derivatives at the Schwab Center for Financial Research.</p>\n<p>That did not stop Eric Diaz, an operations manager in Tampa, Florida, who added more GameStop shares at $100 apiece to the 10 he has been holding since January. After the most recent runup, Diaz said he sold all but two of his GameStop shares.</p>\n<p>“This isn’t really a rational investment,” he said. “Not for the faint of heart.”</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Analysis: Riding GameStop's resurgent rally - 'not for the faint of heart'</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nAnalysis: Riding GameStop's resurgent rally - 'not for the faint of heart'\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1036604489\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/443ce19704621c837795676028cec868);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Reuters </p>\n<p class=\"h-time\">2021-03-11 14:15</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<p>Joe Youngblood, who works in digital marketing in Dallas, Texas, bought his first share of GameStop at $98 in early February and found his investment cut in half in a matter of days. After a wild ride, he is now up more than 200% and expects the video game retailer to initiate a much-awaited turnaround of its business.</p>\n<p>“I am kicking myself for not buying more when it dropped below $50,” said Youngblood. “After research I believe GameStop has a good chance to pull it off.”</p>\n<p>The latest resurgence in GameStop shares has reinvigorated true believers. Still, many analysts point to the rally in beaten-down “meme stocks” championed in forums such as Reddit’s WallStreetBets as evidence for speculative excess in stimulus-fueled markets.</p>\n<p>“I think this is a cult stock,” said Michael Pachter, managing director of equity research at Wedbush Securities. “The rally is because of demand from the Reddit Raiders, and it’s not clear it will be sustainable as the stock rises to ever higher levels.”</p>\n<p>GameStop shares closed on Wednesday up 7% at $265 after hitting a session peak of $348.50, which was 800% above last month’s low. Among the factors driving the stock are bets on improving fundamentals and hopes for another short squeeze like the one in late January, which drove prices as high as $483. Many GameStop investors also hope Americans will plow money from their coming stimulus checks into the stock.</p>\n<p>Some expect GameStop to take advantage of the new rally by launching a share offering to pay down debt. Its earnings report, scheduled for March 23, could clear the way.</p>\n<p>GameStop did not reply to a request for comment on its stock price.</p>\n<p><b>ICE CREAM</b></p>\n<p>Analysts who cover GameStop have a median price target of $12.50 on the stock. Wednesday’s closing price was 21 times higher than that.</p>\n<p>GameStop bulls say the fundamental picture is changing. Many cheered moves to tap Ryan Cohen, a shareholder and co-founder of online pet products retailer Chewy Inc , to spearhead a committee guiding GameStop’s transition to e-commerce.</p>\n<p>Hopeful investors have interpreted Cohen’s cryptic tweets, including a picture of an ice cream cone, as signs he is pushing the retail chain away from its brick-and-mortar model. Still, Pachter said even the most successful transition would not justify such a stratospheric stock price.</p>\n<p>For the quarter ended Oct. 31, GameStop reportedherea net loss of $18.8 million and a loss per share of 29 cents. To justify a trading price of $235, it would need to earn between $10 and $12 a share annually on a sustainable basis, Pachter said. He expects the company to earn $1 a share for the fiscal year ending in January 2022.</p>\n<p>“We don’t know what Ryan Cohen proposes to change, but those numbers sound unattainable in the short term,” he said.</p>\n<p>Other analysts were slightly more optimistic.</p>\n<p>“Before, when the stock rallied there was really no legitimate, fundamental reason,” said David Keller, chief market strategist at Stockcharts.com, a technical analysis and charting platform targeted at retail investors. “Now all of a sudden this feels more like a growth stock.”</p>\n<p>Some GameStop bulls believe improving fundamentals and a climbing stock price will put bearish investors into another “short squeeze,” forcing them to unwind bets against the company. When this happened in January, GameStop surged by 1,600%. It pared most of those gains in February.</p>\n<p>Analysts said a short squeeze is likely accelerating the latest rally. Investors short GameStop shares have incurred over $1.3 billion in losses over the last couple of days.</p>\n<p>But the number of GameStop shares sold short has dropped since early January to its lowest level in at least three years, according to S3 Partners.</p>\n<p>“The stock can go up from just buyers but it likely won’t go up quite as quickly,” said Randy Frederick, vice president of trading and derivatives at the Schwab Center for Financial Research.</p>\n<p>That did not stop Eric Diaz, an operations manager in Tampa, Florida, who added more GameStop shares at $100 apiece to the 10 he has been holding since January. After the most recent runup, Diaz said he sold all but two of his GameStop shares.</p>\n<p>“This isn’t really a rational investment,” he said. “Not for the faint of heart.”</p>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"GME":"游戏驿站"},"is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1114893584","content_text":"Joe Youngblood, who works in digital marketing in Dallas, Texas, bought his first share of GameStop at $98 in early February and found his investment cut in half in a matter of days. After a wild ride, he is now up more than 200% and expects the video game retailer to initiate a much-awaited turnaround of its business.\n“I am kicking myself for not buying more when it dropped below $50,” said Youngblood. “After research I believe GameStop has a good chance to pull it off.”\nThe latest resurgence in GameStop shares has reinvigorated true believers. Still, many analysts point to the rally in beaten-down “meme stocks” championed in forums such as Reddit’s WallStreetBets as evidence for speculative excess in stimulus-fueled markets.\n“I think this is a cult stock,” said Michael Pachter, managing director of equity research at Wedbush Securities. “The rally is because of demand from the Reddit Raiders, and it’s not clear it will be sustainable as the stock rises to ever higher levels.”\nGameStop shares closed on Wednesday up 7% at $265 after hitting a session peak of $348.50, which was 800% above last month’s low. Among the factors driving the stock are bets on improving fundamentals and hopes for another short squeeze like the one in late January, which drove prices as high as $483. Many GameStop investors also hope Americans will plow money from their coming stimulus checks into the stock.\nSome expect GameStop to take advantage of the new rally by launching a share offering to pay down debt. Its earnings report, scheduled for March 23, could clear the way.\nGameStop did not reply to a request for comment on its stock price.\nICE CREAM\nAnalysts who cover GameStop have a median price target of $12.50 on the stock. Wednesday’s closing price was 21 times higher than that.\nGameStop bulls say the fundamental picture is changing. Many cheered moves to tap Ryan Cohen, a shareholder and co-founder of online pet products retailer Chewy Inc , to spearhead a committee guiding GameStop’s transition to e-commerce.\nHopeful investors have interpreted Cohen’s cryptic tweets, including a picture of an ice cream cone, as signs he is pushing the retail chain away from its brick-and-mortar model. Still, Pachter said even the most successful transition would not justify such a stratospheric stock price.\nFor the quarter ended Oct. 31, GameStop reportedherea net loss of $18.8 million and a loss per share of 29 cents. To justify a trading price of $235, it would need to earn between $10 and $12 a share annually on a sustainable basis, Pachter said. He expects the company to earn $1 a share for the fiscal year ending in January 2022.\n“We don’t know what Ryan Cohen proposes to change, but those numbers sound unattainable in the short term,” he said.\nOther analysts were slightly more optimistic.\n“Before, when the stock rallied there was really no legitimate, fundamental reason,” said David Keller, chief market strategist at Stockcharts.com, a technical analysis and charting platform targeted at retail investors. “Now all of a sudden this feels more like a growth stock.”\nSome GameStop bulls believe improving fundamentals and a climbing stock price will put bearish investors into another “short squeeze,” forcing them to unwind bets against the company. When this happened in January, GameStop surged by 1,600%. It pared most of those gains in February.\nAnalysts said a short squeeze is likely accelerating the latest rally. Investors short GameStop shares have incurred over $1.3 billion in losses over the last couple of days.\nBut the number of GameStop shares sold short has dropped since early January to its lowest level in at least three years, according to S3 Partners.\n“The stock can go up from just buyers but it likely won’t go up quite as quickly,” said Randy Frederick, vice president of trading and derivatives at the Schwab Center for Financial Research.\nThat did not stop Eric Diaz, an operations manager in Tampa, Florida, who added more GameStop shares at $100 apiece to the 10 he has been holding since January. After the most recent runup, Diaz said he sold all but two of his GameStop shares.\n“This isn’t really a rational investment,” he said. “Not for the faint of heart.”","news_type":1,"symbols_score_info":{"GME":0.9}},"isVote":1,"tweetType":1,"viewCount":2671,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":323582837,"gmtCreate":1615355994529,"gmtModify":1703487810492,"author":{"id":"3552094653875385","authorId":"3552094653875385","name":"会赚钱的马克斯","avatar":"https://static.tigerbbs.com/ab57830f1bd1f2b5d14c39fda323d7bf","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3552094653875385","authorIdStr":"3552094653875385"},"themes":[],"htmlText":"勇气可嘉~","listText":"勇气可嘉~","text":"勇气可嘉~","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/323582837","repostId":"323214855","repostType":1,"repost":{"id":323214855,"gmtCreate":1615344517677,"gmtModify":1703487653069,"author":{"id":"3535495773050700","authorId":"3535495773050700","name":"杠哥Barman","avatar":"https://static.tigerbbs.com/5c894a690f8f580f2c6872e0ae897db9","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3535495773050700","authorIdStr":"3535495773050700"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/GME\">$游戏驿站(GME)$</a>被强平了100股，空头还没放弃，加油！","listText":"<a href=\"https://laohu8.com/S/GME\">$游戏驿站(GME)$</a>被强平了100股，空头还没放弃，加油！","text":"$游戏驿站(GME)$被强平了100股，空头还没放弃，加油！","images":[{"img":"https://static.tigerbbs.com/048e69cfbf27ab3e62da8afa550f7afe","width":"1440","height":"3200"}],"top":1,"highlighted":2,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/323214855","isVote":1,"tweetType":1,"viewCount":0,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"CN","totalScore":0},"isVote":1,"tweetType":1,"viewCount":2664,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":323054885,"gmtCreate":1615292638847,"gmtModify":1703486860349,"author":{"id":"3552094653875385","authorId":"3552094653875385","name":"会赚钱的马克斯","avatar":"https://static.tigerbbs.com/ab57830f1bd1f2b5d14c39fda323d7bf","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3552094653875385","authorIdStr":"3552094653875385"},"themes":[],"htmlText":"看好后市跌破3000","listText":"看好后市跌破3000","text":"看好后市跌破3000","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/323054885","repostId":"1149718665","repostType":4,"repost":{"id":"1149718665","kind":"news","pubTimestamp":1615257872,"share":"https://ttm.financial/m/news/1149718665?lang=&edition=full","pubTime":"2021-03-09 10:44","market":"sh","language":"zh","title":"“官媒”密集采访：中信、中金看好A股后市","url":"https://stock-news.laohu8.com/highlight/detail?id=1149718665","media":"华尔街见闻","summary":"市场压力短期快速释放后，新主线配置价值已有所提高。","content":"<p>作者：于旭东</p><p>近期，虽然A股市场继续波动调整，但卖方分析师依然对目前行情表示乐观。</p><p>昨日，《上海证券报》及《中国证券报》分别采访了中金公司董事总经理黄海洲和中信证券首席策略分析师秦培景，两位分析师皆看好A股后市发展。</p><p>中金公司黄海洲认为，本轮A股的较大调整与外围市场流动性相对趋紧和美国通胀预期上升直接相关，并不是对国内环境产生变化的担心。部分估值偏高的个股向更加理性的方向回归是正常的事情，市场不需要太过担心。</p><p>中信证券秦培景认为，近期市场调整一定程度上受到国内外市场流动性预期变化的影响。预计后续随着市场预期趋于平稳，市场的支撑会逐渐显现。与此同时，在市场压力短期快速释放过后，新主线的配置价值已有所提高。</p><p><b>以下是《上海证券报》对中金公司黄海洲的采访：</b></p><blockquote>中金公司黄海洲：估值理性回归是正常现象看好A股后市发展</blockquote><blockquote>3月8日，中金公司董事总经理、股票业务部负责人黄海洲在接受上海证券报记者采访时表示，最近前期机构重仓股调整的比较明显，从资本市场的健康发展的角度出发，部分估值偏高的个股向更加理性的方向回归是正常的事情，市场不需要太过担心。</blockquote><blockquote>同时，黄海洲强调，近期外围市场波动较大，10年期美债利率有所攀升，市场产生全球流动性紧缩的担心。本轮A股的较大调整与外围市场流动性相对趋紧和美国通胀预期上升直接相关，并不是对国内环境产生变化的担心。</blockquote><blockquote>黄海洲表示，目前利率上升的幅度还不是太高，并没有出现经济过热的问题。利率上升的过程当中，有一些传统的周期股价值更加凸显，会出现板块的轮动效应，对资本市场的压力并不大，股市依然存在较好的赚钱效应。</blockquote><blockquote>“总体而言，2021年全球经济和中国经济将持续向好发展，目前利率从低水平向上升，实际上是脱离通缩的风险在向常态化方向走的过程当中。”与此同时，他认为目前在财政政策、货币政策方面，可用的政策工具还很多，因此投资者在做好审慎决策的前提下，对后市的发展不需要太过担心。</blockquote><p><b>以下是《中国证券报》对中信证券秦培景的采访：</b></p><blockquote>中信证券：压力正快速释放 支撑将逐渐显现</blockquote><blockquote>3月8日，A股市场调整明显。中信证券首席策略分析师秦培景当日在接受中国证券报记者采访时表示，近期市场调整一定程度上受到国内外市场流动性预期变化的影响。预计后续随着市场预期趋于平稳，市场的支撑会逐渐显现。与此同时，在市场压力短期快速释放过后，新主线的配置价值已有所提高。</blockquote><blockquote><b>调整源于内外流动性预期共振</b></blockquote><blockquote>3月8日，A股市场主要股指下跌，其中创业板指和科创50指数均跌逾4%。</blockquote><blockquote>“随着经济与通胀上行预期升温，美联储提前收紧货币政策的预期不断强化。”秦培景分析，近期美国公布的2月非农就业数据远超预期，美国参议院通过1.9万亿美元财政刺激法案，市场通胀预期持续上升，均进一步加剧了投资者对美国货币政策提前收紧的担忧。</blockquote><blockquote>他认为， 3月8日亚盘，新兴市场国家债券遭到抛售，同时午盘美元继续冲高并突破92，引起了资金流出新兴市场的担忧。内外流动性预期共振短期打破了A股流动性平衡。</blockquote><blockquote><b>支撑会越来越强</b></blockquote><blockquote>秦培景认为，市场压力正快速释放，流动性预期稳定后市场获得的支撑会越来越强。一方面，代表性的机构重仓板块的估值已明显回落，而前期新发待建仓基金产品的规模依然比较大，未来对回调充分的机构重仓股会起到“稳定器”的作用。另一方面，预计近期集中披露的上市公司年报和一季报对应的盈利增速较高，也会对市场提供一定的支撑。</blockquote><blockquote>“A股已经步入‘慢涨三部曲’中的平静期，预计这一阶段将持续数月，期间将呈现经济稳步改善、政策平稳、市场风格平衡三大特征。”秦培景表示，压力短期快速释放，提高了新主线的配置价值。从月度上看，建议适当增仓地产、保险等低估值、高性价比防御板块，并延续对化工、有色的高景气度顺周期板块的配置，同时关注“碳中和”主题下短期受益最明显的钢铁。季度维度，建议重点布局“五大安全”领域中高性价比的科技和军工，重点关注科技安全和国防安全，同时增配去年因疫情受损的相关行业板块，如汽车零部件、家电家居、旅游酒店、航空等。</blockquote>","source":"highlight_wallstreetcn","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>“官媒”密集采访：中信、中金看好A股后市</title>\n<style 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}\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n“官媒”密集采访：中信、中金看好A股后市\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-03-09 10:44 北京时间&nbsp;&nbsp;&nbsp;<a href=https://wallstreetcn.com/articles/3622903><strong>华尔街见闻</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>作者：于旭东近期，虽然A股市场继续波动调整，但卖方分析师依然对目前行情表示乐观。昨日，《上海证券报》及《中国证券报》分别采访了中金公司董事总经理黄海洲和中信证券首席策略分析师秦培景，两位分析师皆看好A股后市发展。中金公司黄海洲认为，本轮A股的较大调整与外围市场流动性相对趋紧和美国通胀预期上升直接相关，并不是对国内环境产生变化的担心。部分估值偏高的个股向更加理性的方向回归是正常的事情，市场不需要太过...</p>\n\n<a href=\"https://wallstreetcn.com/articles/3622903\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/ebb146d9df27844cb787ad545c50986d","relate_stocks":{"000001.SH":"上证指数"},"source_url":"https://wallstreetcn.com/articles/3622903","is_english":false,"share_image_url":"https://static.laohu8.com/cc96873d3d23ee6ac10685520df9c100","article_id":"1149718665","content_text":"作者：于旭东近期，虽然A股市场继续波动调整，但卖方分析师依然对目前行情表示乐观。昨日，《上海证券报》及《中国证券报》分别采访了中金公司董事总经理黄海洲和中信证券首席策略分析师秦培景，两位分析师皆看好A股后市发展。中金公司黄海洲认为，本轮A股的较大调整与外围市场流动性相对趋紧和美国通胀预期上升直接相关，并不是对国内环境产生变化的担心。部分估值偏高的个股向更加理性的方向回归是正常的事情，市场不需要太过担心。中信证券秦培景认为，近期市场调整一定程度上受到国内外市场流动性预期变化的影响。预计后续随着市场预期趋于平稳，市场的支撑会逐渐显现。与此同时，在市场压力短期快速释放过后，新主线的配置价值已有所提高。以下是《上海证券报》对中金公司黄海洲的采访：中金公司黄海洲：估值理性回归是正常现象看好A股后市发展3月8日，中金公司董事总经理、股票业务部负责人黄海洲在接受上海证券报记者采访时表示，最近前期机构重仓股调整的比较明显，从资本市场的健康发展的角度出发，部分估值偏高的个股向更加理性的方向回归是正常的事情，市场不需要太过担心。同时，黄海洲强调，近期外围市场波动较大，10年期美债利率有所攀升，市场产生全球流动性紧缩的担心。本轮A股的较大调整与外围市场流动性相对趋紧和美国通胀预期上升直接相关，并不是对国内环境产生变化的担心。黄海洲表示，目前利率上升的幅度还不是太高，并没有出现经济过热的问题。利率上升的过程当中，有一些传统的周期股价值更加凸显，会出现板块的轮动效应，对资本市场的压力并不大，股市依然存在较好的赚钱效应。“总体而言，2021年全球经济和中国经济将持续向好发展，目前利率从低水平向上升，实际上是脱离通缩的风险在向常态化方向走的过程当中。”与此同时，他认为目前在财政政策、货币政策方面，可用的政策工具还很多，因此投资者在做好审慎决策的前提下，对后市的发展不需要太过担心。以下是《中国证券报》对中信证券秦培景的采访：中信证券：压力正快速释放 支撑将逐渐显现3月8日，A股市场调整明显。中信证券首席策略分析师秦培景当日在接受中国证券报记者采访时表示，近期市场调整一定程度上受到国内外市场流动性预期变化的影响。预计后续随着市场预期趋于平稳，市场的支撑会逐渐显现。与此同时，在市场压力短期快速释放过后，新主线的配置价值已有所提高。调整源于内外流动性预期共振3月8日，A股市场主要股指下跌，其中创业板指和科创50指数均跌逾4%。“随着经济与通胀上行预期升温，美联储提前收紧货币政策的预期不断强化。”秦培景分析，近期美国公布的2月非农就业数据远超预期，美国参议院通过1.9万亿美元财政刺激法案，市场通胀预期持续上升，均进一步加剧了投资者对美国货币政策提前收紧的担忧。他认为， 3月8日亚盘，新兴市场国家债券遭到抛售，同时午盘美元继续冲高并突破92，引起了资金流出新兴市场的担忧。内外流动性预期共振短期打破了A股流动性平衡。支撑会越来越强秦培景认为，市场压力正快速释放，流动性预期稳定后市场获得的支撑会越来越强。一方面，代表性的机构重仓板块的估值已明显回落，而前期新发待建仓基金产品的规模依然比较大，未来对回调充分的机构重仓股会起到“稳定器”的作用。另一方面，预计近期集中披露的上市公司年报和一季报对应的盈利增速较高，也会对市场提供一定的支撑。“A股已经步入‘慢涨三部曲’中的平静期，预计这一阶段将持续数月，期间将呈现经济稳步改善、政策平稳、市场风格平衡三大特征。”秦培景表示，压力短期快速释放，提高了新主线的配置价值。从月度上看，建议适当增仓地产、保险等低估值、高性价比防御板块，并延续对化工、有色的高景气度顺周期板块的配置，同时关注“碳中和”主题下短期受益最明显的钢铁。季度维度，建议重点布局“五大安全”领域中高性价比的科技和军工，重点关注科技安全和国防安全，同时增配去年因疫情受损的相关行业板块，如汽车零部件、家电家居、旅游酒店、航空等。","news_type":1,"symbols_score_info":{"000001.SH":0.9}},"isVote":1,"tweetType":1,"viewCount":807,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":100574589,"gmtCreate":1619625200641,"gmtModify":1619625200641,"author":{"id":"3552094653875385","authorId":"3552094653875385","name":"会赚钱的马克斯","avatar":"https://static.tigerbbs.com/ab57830f1bd1f2b5d14c39fda323d7bf","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3552094653875385","authorIdStr":"3552094653875385"},"themes":[],"htmlText":"[晕]&nbsp;[晕]&nbsp;[晕]&nbsp;","listText":"[晕]&nbsp;[晕]&nbsp;[晕]&nbsp;","text":"[晕] [晕] [晕]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/100574589","repostId":"1154070272","repostType":2,"repost":{"id":"1154070272","kind":"news","weMediaInfo":{"introduction":"记录新经济的每一个节点","home_visible":1,"media_name":"节点财经","id":"1021708884","head_image":"https://static.tigerbbs.com/68a2a7c6368376fe8b5cf62e4c84b65e"},"pubTimestamp":1619490463,"share":"https://ttm.financial/m/news/1154070272?lang=&edition=full","pubTime":"2021-04-27 10:27","market":"us","language":"zh","title":"逸仙电商，不要太指望李佳琦","url":"https://stock-news.laohu8.com/highlight/detail?id=1154070272","media":"节点财经","summary":"关于新消费品牌完美日记到底完美不完美的争论有很多，最近其母公司逸仙电商公布了上市后的第一份年报。\n虽然逸仙电商增长亮眼，但也能发现主打完美日记一个品牌已经有些乏力，称其“完美”有些过誉。如果按照逸仙电","content":"<p>关于新消费品牌完美日记到底完美不完美的争论有很多，最近其母公司<a href=\"https://laohu8.com/S/YSG\">逸仙电商</a>公布了上市后的第一份年报。</p>\n<p>虽然逸仙电商增长亮眼，但也能发现主打完美日记一个品牌已经有些乏力，称其“完美”有些过誉。如果按照逸仙电商做“中国<a href=\"https://laohu8.com/S/0NZM.UK\">欧莱雅</a>”的规划来看，可能还相去甚远。</p>\n<p>01 怎么看待“完美日记效应”？</p>\n<p>先说年报的增长：逸仙电商2020年营收达到52.3亿元，同比增长72.6%；实现毛利33.6亿元，同比增长74.5%。</p>\n<p>再说亏损和上涨的费用：2020财年逸仙电商归母净利润为-39.84亿元，同比下降8738.15%（其中包括股权激励）经调整后的净亏损为7.88亿元。其中很大一部分亏损，都是完美日记大投广告带来的。2018年-2020年，逸仙电商的营销费用分别为3.09亿元、12.51亿元、34.14亿元，分别占营收的48.69%、41.28%、65%。</p>\n<p><img src=\"https://static.tigerbbs.com/db5b03a638a35245b0baa4f2d326b4b1\" tg-width=\"1080\" tg-height=\"810\" referrerpolicy=\"no-referrer\"></p>\n<p>数据来源：逸仙电商财报</p>\n<p>较2019年，其广告支出费用增长了约2倍，逸仙电商对此表示，公司在第四季度加大了品牌广告的投入，希望大家稍安勿躁，因为这些广告效果将会在中长期陆续体现。</p>\n<p>其实这么说来，读懂逸仙电商的2020年的财报就看两个重点：</p>\n<p>1．广告营销又增大了，亏损也扩大了。</p>\n<p>2．营收还是在飞速增长。</p>\n<p>基于这个两个重点，我们对于完美日记乃至逸仙电商财务数据的讨论就围绕——营销到底值不值？</p>\n<p>如果按照一个普通消费品牌来要求逸仙电商，其基本假设是：消费品牌的营销费用计入费用，而不属于任何意义上的投资，这也是会计处理中基于谨慎性的计量。</p>\n<p>如果按照互联网消费品来要求逸仙电商，应该怎么判定？</p>\n<p>我们先举个例子，比如<a href=\"https://laohu8.com/S/PDD\">拼多多</a>当时烧钱做百亿补贴做下沉，黄峥说拼多多百亿补贴不是烧钱是投资，大家觉得他胡扯。结果拼多多不仅打到了淘宝没有打到的下沉人群，还蚕食了淘宝的部分份额。</p>\n<p>这时再看拼多多的百亿补贴，这个营销投入确实是一种“预计资产”，很可惜在报表里只有预计负债科目而没有预计资产科目。</p>\n<p>所以在互联网消费品里，像完美日记（逸仙电商）这样拿出收入60%做营销，且把营销视为投资的人不算少。</p>\n<p>有一家比逸仙电商还敢烧钱的公司叫做<a href=\"https://laohu8.com/S/LK\">瑞幸咖啡</a>，其在2018年全年营收8.4亿元的情况下，就敢拿出7.46亿元做市场营销费用。</p>\n<p>完美日记目前的营销投入对市场份额有帮助，但不代表它就是“完美的”。因为烧钱做营销的门槛低，只要你烧得起，江湖格局分分钟就能被改写，或者你要是哪个环节没做好，分分钟打下的市场份额就毁于一旦。瑞幸就是前车之鉴。</p>\n<p>再看完美日记的对手花西子。2018年，花西子的销售额仅有4319万，可能你当时都没听过花西子这个品牌；2019年，花西子的销售额已狂飙至11.3亿，同比暴涨25倍；2020年再刷<a href=\"https://laohu8.com/S/DYIN\">抖音</a>，不论是大网红还是小网红，人手一个花西子礼盒，花西子的销售额预计接近30亿元。</p>\n<p>从2020年下半年开始，花西子从淘系GMV、销量及销售额增速等多个维度呈现出跑赢完美日记的势头。此外，还有橘朵、colorkey等同赛道几乎没有什么差异化的品牌争相和完美日记比赛烧钱。</p>\n<p>所以烧钱到底值不值，就看完美日记能拿下多少复购，何时可以摆脱给平台和KOL打工。</p>\n<p>02 摆脱给平台和KOL打工，有多难？</p>\n<p>我们再来看一组数据，2020年，逸仙电商的毛利率为64.3%，也就是说逸仙电商每卖出100元的口红和眼影，能赚64.3元，但是要花65块钱去打广告。</p>\n<p>有投资者这时明白过来：“好家伙！我直接好家伙！合着里外里卖一支口红还还亏7角钱啊（还不包括营销成本）”。</p>\n<p>钱都被谁赚走了？逸仙电商的在招股说明书告诉我们，“与15000名KOL深度合作”、“和李佳琦成功合作”，这下应该一目了然了吧？</p>\n<p>节点财经(ID:jiedian2018)观察到，目前国货美妆品牌推广一款新品时，前期会采用“明星+头部KOL”来打响产品的知名度，中期会采用“腰部KOL+素人”组合推广的模式巩固知名度。</p>\n<p>据熟悉此类操作的人士透露，除明星代言费用外，目前美妆类达人、博主的报价一直在涨。2019年前后，之前几个老牌头部美妆博主的植入价格在5-7万元之间，但是到了21年初，几乎都上了15万，单条广告可能得20万+。</p>\n<p>另外腰、臀部达人和素人博主也大有被MCN机构“招安”之势，他们的投放价格上浮了15%-20%，总之投放的价格一直在涨，逸仙电商用营收65%去投广告的规模，在该人士看来还要上涨。</p>\n<p>虽然逸仙电商标榜自己的DTC（Direct To Consumer）这种销售渠道没有了代理商，但不见得就真的没有了赚差价的中间商。</p>\n<p>此时，摆脱给平台、KOL、KOC打工最重要的一点就是，完美日记们的复购率能不能抵御营销流量费用上涨。</p>\n<p>据逸仙电商的披露，2017Q3、2018Q3、2019Q3第一次购买的客户，复购率分别为8.1%、38.9%、41.5%。对比一下<a href=\"https://laohu8.com/S/EL\">雅诗兰黛</a>集团，拥有超过100款复购率达到40%-60%的经典明星产品。</p>\n<p>虽然41.5%的复购率已经很高，但从增长速度可以看出，逸仙电商的复购率已接近天花板。</p>\n<p>作为逸仙电商的头把交椅，完美日记最重要的产品线是基于眼影和口红等彩妆产品，营收“老二”小奥汀的专长同上。</p>\n<p>和日常护肤品（如洗面奶、爽肤水）不同，眼影和口红并非高频消费品，毕竟一盘眼影、一支口红用一年都用不完。</p>\n<p>之前有一家券商组织的完美日记专家电话会议上，一位前完美日记中高层员工表示，全国18岁-25岁女性约2.5亿，去除不化妆或高净值女性之后约为1.2亿，完美日记触达约4000万消费人群，大约35-40%的覆盖率，这说明完美日记的品牌天花板差不多到了。</p>\n<p>而且完美日记的客单价也很难提高。招股书显示，2019年完美日记的客单价是114.1元，2020年在大幅营销下，完美日记客单价才提升至120.7元，另外2020年完美日记想提高客单价做的“0.7克小细跟口红”经常被消费者评价“不值。</p>\n<p>如果仅靠彩妆完美日记推起逸仙电商的后续呈几何指数增长，显然不现实，要看其他品牌能否带动逸仙电商的复制完美日记讲故事。</p>\n<p>目前逸仙电商主打护理的完子心选涨幅也不俗，但是完子心选的主打产品只有一款同样门槛不高的补水面膜，而且销量多有顶流王一博的助力，离开王一博不知道完子心选还有没有爆卖的实力。</p>\n<p>说到这我们再重新复习一下，逸仙电商的“偶像”欧莱雅，可是高端护肤+彩妆品牌的集中地，拥有赫莲娜、YSL、乔治阿玛尼、兰蔻等一线化妆品名牌。不仅客单价高，而且复购率高。</p>\n<p>但是逸仙电商在这方面仍有所欠缺，我们能叫出名字的只有完美日记、小奥汀、完子心选，比起真正的高端还有很大的差距。</p>\n<p>03 彩妆行业，护城河太浅</p>\n<p>目前，国货彩妆品牌的估值狂飙，主要是国产替代国外大牌空间巨大，给了这个赛道远大的前景。但是多位业内人士表示，彩妆品类的护城河不深，营销带来的护城河太浅。</p>\n<p>例如完美日记之前的营销打法基本盘就是快消品打法，彩妆品本身的技术含量比较低，要保证基本的质量并不是难事，例如完美日记全部采用的是OEM和ODM模式，没有自己的工厂。</p>\n<p>2019年逸仙电商与科丝美诗（迪奥、香奈儿等多家国外大牌的代工厂）在广州合资成立了化妆品研发和生产基地，预计要2022年才能正式投产。</p>\n<p>所以，在最核心的品牌资产上，互联网还是不可能颠覆“用时间滚雪球”的基本常识。反观逸仙电商对标的欧莱雅，不仅用时间滚雪球，这么多年“滚出了”包括欧莱雅、兰蔻、赫莲娜、碧欧泉、科颜氏等品牌，而且欧莱雅集团每年平均有近500个的产品专利申请。</p>\n<p>在近五年全球化妆品专利TOP30排行榜中，欧莱雅集团位居榜首，其实大家可以发现，上述列出的品牌每个几乎都有自己主打的、能拿出手的成分。光是一个兰蔻小黑瓶里的核心成分二裂酵母溶胞物，就让国内外的化妆品们竞相模仿。</p>\n<p>这么看来，在研发方面拿下核心专利成分才是能成为化妆品巨头要素，逸仙电商的专利情况目前是这样：</p>\n<p>在全球范围内一共拥有69项专利，其中包括36项配方上的发明专利（部分在转让过程当中）。</p>\n<p>言下之意就是，一些专利只是外观专利；还有一些配方专利是买的，具体有多少自研配方专利不得而知。</p>\n<p>逸仙电商自己也很明白单一拼彩妆对于长效增长太累，李佳琦可以捧出一个完美日记，当然也能捧出一个花西子，除非公司大搞营销的鸡血一直下去。</p>\n<p>所以完美日记在护肤品，特别是高端护肤品上选择做收购，收购后的运营效果如何？有从业人员对节点财经指出了部分问题。</p>\n<p>中国台湾著名护肤品牌，主打杏仁酸的DR.WU的中国大陆业务被逸仙电商收购，但是该人士认为逸仙电商对于DR.WU的运营只能用一般来形容。</p>\n<p>其实DR.WU品牌形象和研发实力还不错，而且有代表性的成分杏仁酸，也算是一个“初代网红”，目前市面上对于护肤品类的“刷酸”就起源于DR.WU。</p>\n<p>但是逸仙电商没有解决DR.WU最严重的问题——官方旗舰店和代购店巨大的价差，例如拳头产品18%的杏仁酸精华，官旗卖410元/30毫升，而代购店则是180元左右/30毫升。</p>\n<p><img src=\"https://static.tigerbbs.com/50cc66a3ba6588f2646100eefab6ae37\" tg-width=\"765\" tg-height=\"574\" referrerpolicy=\"no-referrer\"></p>\n<p>数据来源：电商平台</p>\n<p>逸仙电商接手DR.WU后，选择了和完美日记同样的营销手段，装修天猫店铺、推天猫流量、进行KOL推广。价差问题不解决，推广再猛销售额也进了代购的口袋，ROI注定偏低，毕竟同样的产品，从旗舰店买要贵230块钱，消费者没必要去做冤大头。</p>\n<p>另外，有化妆品行业研究员表示，DR.WU目前的问题是，把之前在中国台湾流行的产品直接拿到大陆来卖，并没有根据大陆消费者的心智和目前的潮流再进行包装，这样是行不通的。应该像<a href=\"https://laohu8.com/S/688363\">华熙生物</a>主打玻尿酸、<a href=\"https://laohu8.com/S/300957\">贝泰妮</a>主打抗敏的薇诺娜一样，看准目前化妆品行业热点，快准狠去推DR.WU的新概念或者把“刷酸鼻祖”的概念再树立起来。</p>\n<p>另外逸仙电商在一个月前也收购了在中国极有知名度的高端卸妆膏品牌EVE LOM，但是据节点财经观察，目前对于EVE LOM的新一轮营销似乎并没有上线；在去年从雅漾的母公司手中收购了法国小众、高端护肤品牌科兰黎也没有相关的后续运营。</p>\n<p>或许未来，我们可以从EVE LOM、科兰黎的成长上看逸仙电商对于大牌护肤品的运营能力。</p>\n<p>04 多造几个“完美日记”</p>\n<p>虽然说，欧莱雅集团旗下六十余个品牌中，超过80%都是收购而来的，雅诗兰黛、资生堂也同样如此。</p>\n<p>但是想要对标国际大牌、运营好国际大牌都需要时间的复利，短期逸仙电商和国际大牌之间的差距还是无法弥合。</p>\n<p>另外，并非收购了高溢价品牌就能实现高端化突围。例如安踏收购了始祖鸟、迪桑特这两个客单价高的国际大牌后，也并没有在高端化上大获成功。</p>\n<p>所以，不论是中国的欧莱雅还是中国的资生堂，逸仙电商都需要继续创造一个又一个，有独家配方、成分内核的“完美日记”，才能让自己距离“偶像”更近一些。</p>\n<p>节点财经声明：文章内容仅供参考，文章中的信息或所表述的意见不构成任何投资建议，节点财经不对因使用本文章所采取的任何行动承担任何责任。</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>逸仙电商，不要太指望李佳琦</title>\n<style 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}\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n逸仙电商，不要太指望李佳琦\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1021708884\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/68a2a7c6368376fe8b5cf62e4c84b65e);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">节点财经 </p>\n<p class=\"h-time\">2021-04-27 10:27</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<p>关于新消费品牌完美日记到底完美不完美的争论有很多，最近其母公司<a href=\"https://laohu8.com/S/YSG\">逸仙电商</a>公布了上市后的第一份年报。</p>\n<p>虽然逸仙电商增长亮眼，但也能发现主打完美日记一个品牌已经有些乏力，称其“完美”有些过誉。如果按照逸仙电商做“中国<a href=\"https://laohu8.com/S/0NZM.UK\">欧莱雅</a>”的规划来看，可能还相去甚远。</p>\n<p>01 怎么看待“完美日记效应”？</p>\n<p>先说年报的增长：逸仙电商2020年营收达到52.3亿元，同比增长72.6%；实现毛利33.6亿元，同比增长74.5%。</p>\n<p>再说亏损和上涨的费用：2020财年逸仙电商归母净利润为-39.84亿元，同比下降8738.15%（其中包括股权激励）经调整后的净亏损为7.88亿元。其中很大一部分亏损，都是完美日记大投广告带来的。2018年-2020年，逸仙电商的营销费用分别为3.09亿元、12.51亿元、34.14亿元，分别占营收的48.69%、41.28%、65%。</p>\n<p><img src=\"https://static.tigerbbs.com/db5b03a638a35245b0baa4f2d326b4b1\" tg-width=\"1080\" tg-height=\"810\" referrerpolicy=\"no-referrer\"></p>\n<p>数据来源：逸仙电商财报</p>\n<p>较2019年，其广告支出费用增长了约2倍，逸仙电商对此表示，公司在第四季度加大了品牌广告的投入，希望大家稍安勿躁，因为这些广告效果将会在中长期陆续体现。</p>\n<p>其实这么说来，读懂逸仙电商的2020年的财报就看两个重点：</p>\n<p>1．广告营销又增大了，亏损也扩大了。</p>\n<p>2．营收还是在飞速增长。</p>\n<p>基于这个两个重点，我们对于完美日记乃至逸仙电商财务数据的讨论就围绕——营销到底值不值？</p>\n<p>如果按照一个普通消费品牌来要求逸仙电商，其基本假设是：消费品牌的营销费用计入费用，而不属于任何意义上的投资，这也是会计处理中基于谨慎性的计量。</p>\n<p>如果按照互联网消费品来要求逸仙电商，应该怎么判定？</p>\n<p>我们先举个例子，比如<a href=\"https://laohu8.com/S/PDD\">拼多多</a>当时烧钱做百亿补贴做下沉，黄峥说拼多多百亿补贴不是烧钱是投资，大家觉得他胡扯。结果拼多多不仅打到了淘宝没有打到的下沉人群，还蚕食了淘宝的部分份额。</p>\n<p>这时再看拼多多的百亿补贴，这个营销投入确实是一种“预计资产”，很可惜在报表里只有预计负债科目而没有预计资产科目。</p>\n<p>所以在互联网消费品里，像完美日记（逸仙电商）这样拿出收入60%做营销，且把营销视为投资的人不算少。</p>\n<p>有一家比逸仙电商还敢烧钱的公司叫做<a href=\"https://laohu8.com/S/LK\">瑞幸咖啡</a>，其在2018年全年营收8.4亿元的情况下，就敢拿出7.46亿元做市场营销费用。</p>\n<p>完美日记目前的营销投入对市场份额有帮助，但不代表它就是“完美的”。因为烧钱做营销的门槛低，只要你烧得起，江湖格局分分钟就能被改写，或者你要是哪个环节没做好，分分钟打下的市场份额就毁于一旦。瑞幸就是前车之鉴。</p>\n<p>再看完美日记的对手花西子。2018年，花西子的销售额仅有4319万，可能你当时都没听过花西子这个品牌；2019年，花西子的销售额已狂飙至11.3亿，同比暴涨25倍；2020年再刷<a href=\"https://laohu8.com/S/DYIN\">抖音</a>，不论是大网红还是小网红，人手一个花西子礼盒，花西子的销售额预计接近30亿元。</p>\n<p>从2020年下半年开始，花西子从淘系GMV、销量及销售额增速等多个维度呈现出跑赢完美日记的势头。此外，还有橘朵、colorkey等同赛道几乎没有什么差异化的品牌争相和完美日记比赛烧钱。</p>\n<p>所以烧钱到底值不值，就看完美日记能拿下多少复购，何时可以摆脱给平台和KOL打工。</p>\n<p>02 摆脱给平台和KOL打工，有多难？</p>\n<p>我们再来看一组数据，2020年，逸仙电商的毛利率为64.3%，也就是说逸仙电商每卖出100元的口红和眼影，能赚64.3元，但是要花65块钱去打广告。</p>\n<p>有投资者这时明白过来：“好家伙！我直接好家伙！合着里外里卖一支口红还还亏7角钱啊（还不包括营销成本）”。</p>\n<p>钱都被谁赚走了？逸仙电商的在招股说明书告诉我们，“与15000名KOL深度合作”、“和李佳琦成功合作”，这下应该一目了然了吧？</p>\n<p>节点财经(ID:jiedian2018)观察到，目前国货美妆品牌推广一款新品时，前期会采用“明星+头部KOL”来打响产品的知名度，中期会采用“腰部KOL+素人”组合推广的模式巩固知名度。</p>\n<p>据熟悉此类操作的人士透露，除明星代言费用外，目前美妆类达人、博主的报价一直在涨。2019年前后，之前几个老牌头部美妆博主的植入价格在5-7万元之间，但是到了21年初，几乎都上了15万，单条广告可能得20万+。</p>\n<p>另外腰、臀部达人和素人博主也大有被MCN机构“招安”之势，他们的投放价格上浮了15%-20%，总之投放的价格一直在涨，逸仙电商用营收65%去投广告的规模，在该人士看来还要上涨。</p>\n<p>虽然逸仙电商标榜自己的DTC（Direct To Consumer）这种销售渠道没有了代理商，但不见得就真的没有了赚差价的中间商。</p>\n<p>此时，摆脱给平台、KOL、KOC打工最重要的一点就是，完美日记们的复购率能不能抵御营销流量费用上涨。</p>\n<p>据逸仙电商的披露，2017Q3、2018Q3、2019Q3第一次购买的客户，复购率分别为8.1%、38.9%、41.5%。对比一下<a href=\"https://laohu8.com/S/EL\">雅诗兰黛</a>集团，拥有超过100款复购率达到40%-60%的经典明星产品。</p>\n<p>虽然41.5%的复购率已经很高，但从增长速度可以看出，逸仙电商的复购率已接近天花板。</p>\n<p>作为逸仙电商的头把交椅，完美日记最重要的产品线是基于眼影和口红等彩妆产品，营收“老二”小奥汀的专长同上。</p>\n<p>和日常护肤品（如洗面奶、爽肤水）不同，眼影和口红并非高频消费品，毕竟一盘眼影、一支口红用一年都用不完。</p>\n<p>之前有一家券商组织的完美日记专家电话会议上，一位前完美日记中高层员工表示，全国18岁-25岁女性约2.5亿，去除不化妆或高净值女性之后约为1.2亿，完美日记触达约4000万消费人群，大约35-40%的覆盖率，这说明完美日记的品牌天花板差不多到了。</p>\n<p>而且完美日记的客单价也很难提高。招股书显示，2019年完美日记的客单价是114.1元，2020年在大幅营销下，完美日记客单价才提升至120.7元，另外2020年完美日记想提高客单价做的“0.7克小细跟口红”经常被消费者评价“不值。</p>\n<p>如果仅靠彩妆完美日记推起逸仙电商的后续呈几何指数增长，显然不现实，要看其他品牌能否带动逸仙电商的复制完美日记讲故事。</p>\n<p>目前逸仙电商主打护理的完子心选涨幅也不俗，但是完子心选的主打产品只有一款同样门槛不高的补水面膜，而且销量多有顶流王一博的助力，离开王一博不知道完子心选还有没有爆卖的实力。</p>\n<p>说到这我们再重新复习一下，逸仙电商的“偶像”欧莱雅，可是高端护肤+彩妆品牌的集中地，拥有赫莲娜、YSL、乔治阿玛尼、兰蔻等一线化妆品名牌。不仅客单价高，而且复购率高。</p>\n<p>但是逸仙电商在这方面仍有所欠缺，我们能叫出名字的只有完美日记、小奥汀、完子心选，比起真正的高端还有很大的差距。</p>\n<p>03 彩妆行业，护城河太浅</p>\n<p>目前，国货彩妆品牌的估值狂飙，主要是国产替代国外大牌空间巨大，给了这个赛道远大的前景。但是多位业内人士表示，彩妆品类的护城河不深，营销带来的护城河太浅。</p>\n<p>例如完美日记之前的营销打法基本盘就是快消品打法，彩妆品本身的技术含量比较低，要保证基本的质量并不是难事，例如完美日记全部采用的是OEM和ODM模式，没有自己的工厂。</p>\n<p>2019年逸仙电商与科丝美诗（迪奥、香奈儿等多家国外大牌的代工厂）在广州合资成立了化妆品研发和生产基地，预计要2022年才能正式投产。</p>\n<p>所以，在最核心的品牌资产上，互联网还是不可能颠覆“用时间滚雪球”的基本常识。反观逸仙电商对标的欧莱雅，不仅用时间滚雪球，这么多年“滚出了”包括欧莱雅、兰蔻、赫莲娜、碧欧泉、科颜氏等品牌，而且欧莱雅集团每年平均有近500个的产品专利申请。</p>\n<p>在近五年全球化妆品专利TOP30排行榜中，欧莱雅集团位居榜首，其实大家可以发现，上述列出的品牌每个几乎都有自己主打的、能拿出手的成分。光是一个兰蔻小黑瓶里的核心成分二裂酵母溶胞物，就让国内外的化妆品们竞相模仿。</p>\n<p>这么看来，在研发方面拿下核心专利成分才是能成为化妆品巨头要素，逸仙电商的专利情况目前是这样：</p>\n<p>在全球范围内一共拥有69项专利，其中包括36项配方上的发明专利（部分在转让过程当中）。</p>\n<p>言下之意就是，一些专利只是外观专利；还有一些配方专利是买的，具体有多少自研配方专利不得而知。</p>\n<p>逸仙电商自己也很明白单一拼彩妆对于长效增长太累，李佳琦可以捧出一个完美日记，当然也能捧出一个花西子，除非公司大搞营销的鸡血一直下去。</p>\n<p>所以完美日记在护肤品，特别是高端护肤品上选择做收购，收购后的运营效果如何？有从业人员对节点财经指出了部分问题。</p>\n<p>中国台湾著名护肤品牌，主打杏仁酸的DR.WU的中国大陆业务被逸仙电商收购，但是该人士认为逸仙电商对于DR.WU的运营只能用一般来形容。</p>\n<p>其实DR.WU品牌形象和研发实力还不错，而且有代表性的成分杏仁酸，也算是一个“初代网红”，目前市面上对于护肤品类的“刷酸”就起源于DR.WU。</p>\n<p>但是逸仙电商没有解决DR.WU最严重的问题——官方旗舰店和代购店巨大的价差，例如拳头产品18%的杏仁酸精华，官旗卖410元/30毫升，而代购店则是180元左右/30毫升。</p>\n<p><img src=\"https://static.tigerbbs.com/50cc66a3ba6588f2646100eefab6ae37\" tg-width=\"765\" tg-height=\"574\" referrerpolicy=\"no-referrer\"></p>\n<p>数据来源：电商平台</p>\n<p>逸仙电商接手DR.WU后，选择了和完美日记同样的营销手段，装修天猫店铺、推天猫流量、进行KOL推广。价差问题不解决，推广再猛销售额也进了代购的口袋，ROI注定偏低，毕竟同样的产品，从旗舰店买要贵230块钱，消费者没必要去做冤大头。</p>\n<p>另外，有化妆品行业研究员表示，DR.WU目前的问题是，把之前在中国台湾流行的产品直接拿到大陆来卖，并没有根据大陆消费者的心智和目前的潮流再进行包装，这样是行不通的。应该像<a href=\"https://laohu8.com/S/688363\">华熙生物</a>主打玻尿酸、<a href=\"https://laohu8.com/S/300957\">贝泰妮</a>主打抗敏的薇诺娜一样，看准目前化妆品行业热点，快准狠去推DR.WU的新概念或者把“刷酸鼻祖”的概念再树立起来。</p>\n<p>另外逸仙电商在一个月前也收购了在中国极有知名度的高端卸妆膏品牌EVE LOM，但是据节点财经观察，目前对于EVE LOM的新一轮营销似乎并没有上线；在去年从雅漾的母公司手中收购了法国小众、高端护肤品牌科兰黎也没有相关的后续运营。</p>\n<p>或许未来，我们可以从EVE LOM、科兰黎的成长上看逸仙电商对于大牌护肤品的运营能力。</p>\n<p>04 多造几个“完美日记”</p>\n<p>虽然说，欧莱雅集团旗下六十余个品牌中，超过80%都是收购而来的，雅诗兰黛、资生堂也同样如此。</p>\n<p>但是想要对标国际大牌、运营好国际大牌都需要时间的复利，短期逸仙电商和国际大牌之间的差距还是无法弥合。</p>\n<p>另外，并非收购了高溢价品牌就能实现高端化突围。例如安踏收购了始祖鸟、迪桑特这两个客单价高的国际大牌后，也并没有在高端化上大获成功。</p>\n<p>所以，不论是中国的欧莱雅还是中国的资生堂，逸仙电商都需要继续创造一个又一个，有独家配方、成分内核的“完美日记”，才能让自己距离“偶像”更近一些。</p>\n<p>节点财经声明：文章内容仅供参考，文章中的信息或所表述的意见不构成任何投资建议，节点财经不对因使用本文章所采取的任何行动承担任何责任。</p>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/4b78410ef7755dabb5ce845d3d32cb1c","relate_stocks":{"YSG":"逸仙电商"},"is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1154070272","content_text":"关于新消费品牌完美日记到底完美不完美的争论有很多，最近其母公司逸仙电商公布了上市后的第一份年报。\n虽然逸仙电商增长亮眼，但也能发现主打完美日记一个品牌已经有些乏力，称其“完美”有些过誉。如果按照逸仙电商做“中国欧莱雅”的规划来看，可能还相去甚远。\n01 怎么看待“完美日记效应”？\n先说年报的增长：逸仙电商2020年营收达到52.3亿元，同比增长72.6%；实现毛利33.6亿元，同比增长74.5%。\n再说亏损和上涨的费用：2020财年逸仙电商归母净利润为-39.84亿元，同比下降8738.15%（其中包括股权激励）经调整后的净亏损为7.88亿元。其中很大一部分亏损，都是完美日记大投广告带来的。2018年-2020年，逸仙电商的营销费用分别为3.09亿元、12.51亿元、34.14亿元，分别占营收的48.69%、41.28%、65%。\n\n数据来源：逸仙电商财报\n较2019年，其广告支出费用增长了约2倍，逸仙电商对此表示，公司在第四季度加大了品牌广告的投入，希望大家稍安勿躁，因为这些广告效果将会在中长期陆续体现。\n其实这么说来，读懂逸仙电商的2020年的财报就看两个重点：\n1．广告营销又增大了，亏损也扩大了。\n2．营收还是在飞速增长。\n基于这个两个重点，我们对于完美日记乃至逸仙电商财务数据的讨论就围绕——营销到底值不值？\n如果按照一个普通消费品牌来要求逸仙电商，其基本假设是：消费品牌的营销费用计入费用，而不属于任何意义上的投资，这也是会计处理中基于谨慎性的计量。\n如果按照互联网消费品来要求逸仙电商，应该怎么判定？\n我们先举个例子，比如拼多多当时烧钱做百亿补贴做下沉，黄峥说拼多多百亿补贴不是烧钱是投资，大家觉得他胡扯。结果拼多多不仅打到了淘宝没有打到的下沉人群，还蚕食了淘宝的部分份额。\n这时再看拼多多的百亿补贴，这个营销投入确实是一种“预计资产”，很可惜在报表里只有预计负债科目而没有预计资产科目。\n所以在互联网消费品里，像完美日记（逸仙电商）这样拿出收入60%做营销，且把营销视为投资的人不算少。\n有一家比逸仙电商还敢烧钱的公司叫做瑞幸咖啡，其在2018年全年营收8.4亿元的情况下，就敢拿出7.46亿元做市场营销费用。\n完美日记目前的营销投入对市场份额有帮助，但不代表它就是“完美的”。因为烧钱做营销的门槛低，只要你烧得起，江湖格局分分钟就能被改写，或者你要是哪个环节没做好，分分钟打下的市场份额就毁于一旦。瑞幸就是前车之鉴。\n再看完美日记的对手花西子。2018年，花西子的销售额仅有4319万，可能你当时都没听过花西子这个品牌；2019年，花西子的销售额已狂飙至11.3亿，同比暴涨25倍；2020年再刷抖音，不论是大网红还是小网红，人手一个花西子礼盒，花西子的销售额预计接近30亿元。\n从2020年下半年开始，花西子从淘系GMV、销量及销售额增速等多个维度呈现出跑赢完美日记的势头。此外，还有橘朵、colorkey等同赛道几乎没有什么差异化的品牌争相和完美日记比赛烧钱。\n所以烧钱到底值不值，就看完美日记能拿下多少复购，何时可以摆脱给平台和KOL打工。\n02 摆脱给平台和KOL打工，有多难？\n我们再来看一组数据，2020年，逸仙电商的毛利率为64.3%，也就是说逸仙电商每卖出100元的口红和眼影，能赚64.3元，但是要花65块钱去打广告。\n有投资者这时明白过来：“好家伙！我直接好家伙！合着里外里卖一支口红还还亏7角钱啊（还不包括营销成本）”。\n钱都被谁赚走了？逸仙电商的在招股说明书告诉我们，“与15000名KOL深度合作”、“和李佳琦成功合作”，这下应该一目了然了吧？\n节点财经(ID:jiedian2018)观察到，目前国货美妆品牌推广一款新品时，前期会采用“明星+头部KOL”来打响产品的知名度，中期会采用“腰部KOL+素人”组合推广的模式巩固知名度。\n据熟悉此类操作的人士透露，除明星代言费用外，目前美妆类达人、博主的报价一直在涨。2019年前后，之前几个老牌头部美妆博主的植入价格在5-7万元之间，但是到了21年初，几乎都上了15万，单条广告可能得20万+。\n另外腰、臀部达人和素人博主也大有被MCN机构“招安”之势，他们的投放价格上浮了15%-20%，总之投放的价格一直在涨，逸仙电商用营收65%去投广告的规模，在该人士看来还要上涨。\n虽然逸仙电商标榜自己的DTC（Direct To Consumer）这种销售渠道没有了代理商，但不见得就真的没有了赚差价的中间商。\n此时，摆脱给平台、KOL、KOC打工最重要的一点就是，完美日记们的复购率能不能抵御营销流量费用上涨。\n据逸仙电商的披露，2017Q3、2018Q3、2019Q3第一次购买的客户，复购率分别为8.1%、38.9%、41.5%。对比一下雅诗兰黛集团，拥有超过100款复购率达到40%-60%的经典明星产品。\n虽然41.5%的复购率已经很高，但从增长速度可以看出，逸仙电商的复购率已接近天花板。\n作为逸仙电商的头把交椅，完美日记最重要的产品线是基于眼影和口红等彩妆产品，营收“老二”小奥汀的专长同上。\n和日常护肤品（如洗面奶、爽肤水）不同，眼影和口红并非高频消费品，毕竟一盘眼影、一支口红用一年都用不完。\n之前有一家券商组织的完美日记专家电话会议上，一位前完美日记中高层员工表示，全国18岁-25岁女性约2.5亿，去除不化妆或高净值女性之后约为1.2亿，完美日记触达约4000万消费人群，大约35-40%的覆盖率，这说明完美日记的品牌天花板差不多到了。\n而且完美日记的客单价也很难提高。招股书显示，2019年完美日记的客单价是114.1元，2020年在大幅营销下，完美日记客单价才提升至120.7元，另外2020年完美日记想提高客单价做的“0.7克小细跟口红”经常被消费者评价“不值。\n如果仅靠彩妆完美日记推起逸仙电商的后续呈几何指数增长，显然不现实，要看其他品牌能否带动逸仙电商的复制完美日记讲故事。\n目前逸仙电商主打护理的完子心选涨幅也不俗，但是完子心选的主打产品只有一款同样门槛不高的补水面膜，而且销量多有顶流王一博的助力，离开王一博不知道完子心选还有没有爆卖的实力。\n说到这我们再重新复习一下，逸仙电商的“偶像”欧莱雅，可是高端护肤+彩妆品牌的集中地，拥有赫莲娜、YSL、乔治阿玛尼、兰蔻等一线化妆品名牌。不仅客单价高，而且复购率高。\n但是逸仙电商在这方面仍有所欠缺，我们能叫出名字的只有完美日记、小奥汀、完子心选，比起真正的高端还有很大的差距。\n03 彩妆行业，护城河太浅\n目前，国货彩妆品牌的估值狂飙，主要是国产替代国外大牌空间巨大，给了这个赛道远大的前景。但是多位业内人士表示，彩妆品类的护城河不深，营销带来的护城河太浅。\n例如完美日记之前的营销打法基本盘就是快消品打法，彩妆品本身的技术含量比较低，要保证基本的质量并不是难事，例如完美日记全部采用的是OEM和ODM模式，没有自己的工厂。\n2019年逸仙电商与科丝美诗（迪奥、香奈儿等多家国外大牌的代工厂）在广州合资成立了化妆品研发和生产基地，预计要2022年才能正式投产。\n所以，在最核心的品牌资产上，互联网还是不可能颠覆“用时间滚雪球”的基本常识。反观逸仙电商对标的欧莱雅，不仅用时间滚雪球，这么多年“滚出了”包括欧莱雅、兰蔻、赫莲娜、碧欧泉、科颜氏等品牌，而且欧莱雅集团每年平均有近500个的产品专利申请。\n在近五年全球化妆品专利TOP30排行榜中，欧莱雅集团位居榜首，其实大家可以发现，上述列出的品牌每个几乎都有自己主打的、能拿出手的成分。光是一个兰蔻小黑瓶里的核心成分二裂酵母溶胞物，就让国内外的化妆品们竞相模仿。\n这么看来，在研发方面拿下核心专利成分才是能成为化妆品巨头要素，逸仙电商的专利情况目前是这样：\n在全球范围内一共拥有69项专利，其中包括36项配方上的发明专利（部分在转让过程当中）。\n言下之意就是，一些专利只是外观专利；还有一些配方专利是买的，具体有多少自研配方专利不得而知。\n逸仙电商自己也很明白单一拼彩妆对于长效增长太累，李佳琦可以捧出一个完美日记，当然也能捧出一个花西子，除非公司大搞营销的鸡血一直下去。\n所以完美日记在护肤品，特别是高端护肤品上选择做收购，收购后的运营效果如何？有从业人员对节点财经指出了部分问题。\n中国台湾著名护肤品牌，主打杏仁酸的DR.WU的中国大陆业务被逸仙电商收购，但是该人士认为逸仙电商对于DR.WU的运营只能用一般来形容。\n其实DR.WU品牌形象和研发实力还不错，而且有代表性的成分杏仁酸，也算是一个“初代网红”，目前市面上对于护肤品类的“刷酸”就起源于DR.WU。\n但是逸仙电商没有解决DR.WU最严重的问题——官方旗舰店和代购店巨大的价差，例如拳头产品18%的杏仁酸精华，官旗卖410元/30毫升，而代购店则是180元左右/30毫升。\n\n数据来源：电商平台\n逸仙电商接手DR.WU后，选择了和完美日记同样的营销手段，装修天猫店铺、推天猫流量、进行KOL推广。价差问题不解决，推广再猛销售额也进了代购的口袋，ROI注定偏低，毕竟同样的产品，从旗舰店买要贵230块钱，消费者没必要去做冤大头。\n另外，有化妆品行业研究员表示，DR.WU目前的问题是，把之前在中国台湾流行的产品直接拿到大陆来卖，并没有根据大陆消费者的心智和目前的潮流再进行包装，这样是行不通的。应该像华熙生物主打玻尿酸、贝泰妮主打抗敏的薇诺娜一样，看准目前化妆品行业热点，快准狠去推DR.WU的新概念或者把“刷酸鼻祖”的概念再树立起来。\n另外逸仙电商在一个月前也收购了在中国极有知名度的高端卸妆膏品牌EVE LOM，但是据节点财经观察，目前对于EVE LOM的新一轮营销似乎并没有上线；在去年从雅漾的母公司手中收购了法国小众、高端护肤品牌科兰黎也没有相关的后续运营。\n或许未来，我们可以从EVE LOM、科兰黎的成长上看逸仙电商对于大牌护肤品的运营能力。\n04 多造几个“完美日记”\n虽然说，欧莱雅集团旗下六十余个品牌中，超过80%都是收购而来的，雅诗兰黛、资生堂也同样如此。\n但是想要对标国际大牌、运营好国际大牌都需要时间的复利，短期逸仙电商和国际大牌之间的差距还是无法弥合。\n另外，并非收购了高溢价品牌就能实现高端化突围。例如安踏收购了始祖鸟、迪桑特这两个客单价高的国际大牌后，也并没有在高端化上大获成功。\n所以，不论是中国的欧莱雅还是中国的资生堂，逸仙电商都需要继续创造一个又一个，有独家配方、成分内核的“完美日记”，才能让自己距离“偶像”更近一些。\n节点财经声明：文章内容仅供参考，文章中的信息或所表述的意见不构成任何投资建议，节点财经不对因使用本文章所采取的任何行动承担任何责任。","news_type":1,"symbols_score_info":{"YSG":0.9}},"isVote":1,"tweetType":1,"viewCount":2725,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":354011046,"gmtCreate":1617112040885,"gmtModify":1617112901786,"author":{"id":"3552094653875385","authorId":"3552094653875385","name":"会赚钱的马克斯","avatar":"https://static.tigerbbs.com/ab57830f1bd1f2b5d14c39fda323d7bf","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3552094653875385","authorIdStr":"3552094653875385"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/TIGR\">$老虎证券(TIGR)$</a>你是有毒吗？有业绩也跌，而且是暴跌！","listText":"<a 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10:09","market":"other","language":"zh","title":"港股短线拉升，恒指由跌转升","url":"https://stock-news.laohu8.com/highlight/detail?id=1159567148","media":"老虎资讯综合","summary":"3月9日讯，恒指由跌转升，恒生科技指数跌幅收窄至1.7%，此前一度跌4.6%。富时中国A50指数期货转涨，此前一度跌超1%。","content":"<p>3月9日讯，恒指由跌转升，恒生科技指数跌幅收窄至1.7%，此前一度跌4.6%。</p><p>富时中国A50指数期货转涨，此前一度跌超1%。<img src=\"https://static.tigerbbs.com/fb625b28a3accd78dc0e830319194d4f\" tg-width=\"840\" tg-height=\"470\" referrerpolicy=\"no-referrer\"></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>港股短线拉升，恒指由跌转升</title>\n<style 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10:09</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<p>3月9日讯，恒指由跌转升，恒生科技指数跌幅收窄至1.7%，此前一度跌4.6%。</p><p>富时中国A50指数期货转涨，此前一度跌超1%。<img src=\"https://static.tigerbbs.com/fb625b28a3accd78dc0e830319194d4f\" tg-width=\"840\" tg-height=\"470\" referrerpolicy=\"no-referrer\"></p>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/fd680cd945fd32917c8ece66ec685e5f","relate_stocks":{},"is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1159567148","content_text":"3月9日讯，恒指由跌转升，恒生科技指数跌幅收窄至1.7%，此前一度跌4.6%。富时中国A50指数期货转涨，此前一度跌超1%。","news_type":1,"symbols_score_info":{}},"isVote":1,"tweetType":1,"viewCount":1226,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"lives":[]}