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Jov

Jov

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2021-06-25

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2021-06-24

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2021-06-24

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Allbirds Rumored to File for IPO Confidentially<blockquote>据传Allbirds将秘密申请IPO</blockquote>

2021-06-23

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2021-06-23

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2021-06-22

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2021-06-21

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2021-06-20

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2021-06-20

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2021-06-17

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2021-06-17

Great ariticle, would you like to share it?

@小虎活动:【老虎7周年】集卡瓜分百万奖金

2021-06-16

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2021-06-16

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2021-06-16

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2 Reasons Netflix Will Win Its Merchandising Gambit<blockquote>Netflix赢得营销策略的2个原因</blockquote>

2021-06-15

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2021-06-15

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2021-06-14

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2021-06-14

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2021-06-14

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and comment thanks!","listText":"Like and comment thanks!","text":"Like and comment thanks!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/122380597","repostId":"1137689091","repostType":4,"isVote":1,"tweetType":1,"viewCount":1565,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":128299364,"gmtCreate":1624516888158,"gmtModify":1634004959159,"author":{"id":"3562046766681217","authorId":"3562046766681217","name":"Jov","avatar":"https://static.tigerbbs.com/2abfe87c588237d141f9b6c3f219d337","crmLevel":12,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3562046766681217","idStr":"3562046766681217"},"themes":[],"htmlText":"Like and comment pls thanks!","listText":"Like and comment pls thanks!","text":"Like and comment pls thanks!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/128299364","repostId":"1199514762","repostType":4,"isVote":1,"tweetType":1,"viewCount":1434,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":128207542,"gmtCreate":1624516789286,"gmtModify":1634004959936,"author":{"id":"3562046766681217","authorId":"3562046766681217","name":"Jov","avatar":"https://static.tigerbbs.com/2abfe87c588237d141f9b6c3f219d337","crmLevel":12,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3562046766681217","idStr":"3562046766681217"},"themes":[],"htmlText":"Like and comment pls thanks!","listText":"Like and comment pls thanks!","text":"Like and comment pls thanks!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/128207542","repostId":"1115283615","repostType":4,"repost":{"id":"1115283615","kind":"news","pubTimestamp":1624516315,"share":"https://www.laohu8.com/m/news/1115283615?lang=zh_CN&edition=full","pubTime":"2021-06-24 14:31","market":"us","language":"en","title":"Allbirds Rumored to File for IPO Confidentially<blockquote>据传Allbirds将秘密申请IPO</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1115283615","media":"finance.yahoo","summary":"The summer of the disruptive IPO is in full swing.\nTop financial and industry sources are buzzing ab","content":"<p>The summer of the disruptive IPO is in full swing.</p><p><blockquote>颠覆性IPO的夏天正在如火如荼地进行。</blockquote></p><p> Top financial and industry sources are buzzing about Allbirds, which is said to have taken the plunge and filed confidentially for an IPO, looking to cash in on the hot market by leveraging its strong niche in sustainable footwear.</p><p><blockquote>顶级金融和行业消息人士对Allbirds议论纷纷，据说该公司已冒险秘密申请首次公开募股，希望利用其在可持续鞋类领域的强大利基市场获利。</blockquote></p><p> This follows Warby Parker, which said Tuesday that it had submitted its papers for review, and brand powerhouse Authentic Brands Group, which sources said is expected to make its registration statement public next month with an offering to follow shortly. Rent the Runway has also been reported to be considering an offering.</p><p><blockquote>此前，Warby Parker周二表示已提交文件供审查，而品牌巨头Authentic Brands Group预计将于下个月公开其注册声明，并在不久后发行。据报道，Rent the Runway也在考虑提供服务。</blockquote></p><p> These companies and others — like Figs, the medical scrubs brand that is valued at $7.4 billion after is IPO last month — are looking hard at the still hot-stock market. Also jumping into the market this year were resale experts ThredUp, Poshmark Inc., clean beauty pioneer The Honest Co. as well as Dr. Martens and Mytheresa.</p><p><blockquote>这些公司和其他公司——比如上个月首次公开募股后估值为74亿美元的医用手术服品牌Figs——正在密切关注仍然火热的股市。今年进入市场的还有转售专家ThredUp、Poshmark Inc.、清洁美容先驱The Honest Co.以及Dr.Martens和Mytheresa。</blockquote></p><p> Despite the crushing blow of the pandemic, which sent so many shoppers home and forced many a bankruptcy, including Neiman Marcus, J. Crew and J.C. Penney, Wall Street has been on a tear.</p><p><blockquote>尽管疫情造成了毁灭性的打击，许多购物者被送回家，并迫使许多人破产，包括内曼·马库斯、J.Crew和J.C彭尼，华尔街一直在上涨。</blockquote></p><p> It’s a counterintuitive run that’s been fueled by emergency stimulus from the government, low interest rates and the belief that consumers are going to come roaring back, while also retaining their newfound enthusiasm for shopping online.</p><p><blockquote>这是一种违反直觉的走势，是由政府的紧急刺激、低利率以及消费者将卷土重来的信念推动的，同时也保留了他们对网上购物的新热情。</blockquote></p><p> Although COVID-19 killed nearly 3.9 million globally, is still a real and present danger in many countries and is severely tying up supply chains, the Dow Jones Industrial Average is up 29.8 percent over the past year, having dipped 71.34 points to 33,874.24 on Wednesday.</p><p><blockquote>尽管COVID-19在全球造成近390万人死亡，在许多国家仍然是一个真实而现实的危险，并严重阻碍了供应链，但道琼斯工业平均指数在过去一年中上涨了29.8%，周三下跌了71.34点至33,874.24点。</blockquote></p><p> The getting is still good in the stock market — and is not likely to get much better — and many companies are just finally going for it.</p><p><blockquote>股市的走势仍然很好——而且不太可能变得更好——许多公司终于开始尝试了。</blockquote></p><p> That includes the disruptive darlings like Allbirds and Warby Parker that built big names and buzz by taking a new approach to business, although the specifics of just how large and profitable the companies are has always been a matter of debate and mystery.</p><p><blockquote>其中包括像Allbirds和Warby Parker这样的颠覆性宠儿，它们通过采取新的业务方式建立了知名企业和知名度，尽管这些公司的规模和盈利能力的具体情况一直是一个争论和神秘的问题。</blockquote></p><p> Going public would pull back the curtains on the next generation of consumer businesses and reveal just how their new approaches translate into market share and profits.</p><p><blockquote>上市将拉开下一代消费企业的帷幕，并揭示它们的新方法如何转化为市场份额和利润。</blockquote></p><p> If these companies do come to market and impress, they could help shape where investors choose to place their money in the future, what traits the established set of publicly traded firms choose to emphasize and how everyone pitches themselves to Wall Street.</p><p><blockquote>如果这些公司确实上市并给人留下深刻印象，它们可以帮助塑造投资者选择未来将资金投向何处、已建立的上市公司选择强调哪些特征以及每个人如何向华尔街推销自己。</blockquote></p><p> Already, companies across the spectrum that used to worship at the altar of shareholder value are talking about their purpose and how they can make a positive impact on the world — notions that Allbirds and Warby Parker, for instance, were founded on.</p><p><blockquote>过去崇拜股东价值的各种公司已经在谈论他们的目标以及如何对世界产生积极影响——例如，Allbirds和Warby Parker就是基于这些理念成立的。</blockquote></p><p> These companies have long been on the radar, but they seem to have changed their tune rather quickly when it comes to joining the public markets.</p><p><blockquote>这些公司长期以来一直受到关注，但在加入公开市场方面，它们似乎很快就改变了态度。</blockquote></p><p> At Allbirds, the word from cofounder Tim Brown in late February was: “We have no plans for an IPO. The possibility of being a public company is a huge challenge, and at five years old, it’s still very early in our life cycle.”</p><p><blockquote>在Allbirds，联合创始人蒂姆·布朗(Tim Brown)在2月底表示：“我们没有IPO计划。成为一家上市公司的可能性是一个巨大的挑战，而且在我们成立五年的时候，它仍然处于生命周期的早期。”</blockquote></p><p> But that sentiment that seemed to haveshifted by April, when the company said, “Allbirds has always been focused on building a great company, and as a B Corp and Public Benefit Corporation, doing what is best for our stakeholders (planet, people, investors) at the right time and in a way that helps the business grow in a sustainable fashion.”</p><p><blockquote>但这种情绪似乎在4月份发生了转变，当时该公司表示：“Allbirds一直专注于建立一家伟大的公司，作为一家B公司和公益公司，为我们的利益相关者（地球、人类、投资者）做最有利的事情）在正确的时间并以帮助业务以可持续的方式发展。”</blockquote></p><p> The company did not immediately comment on Wednesday.</p><p><blockquote>该公司周三没有立即置评。</blockquote></p><p> When WWD first reported that Warby Parker was looking at an offering in March, the company said, “We’ve always viewed an IPO as a financing opportunity and it’s a likely outcome at some point, though we don’t have immediate plans to go public.”</p><p><blockquote>当WWD在3月份首次报道Warby Parker正在考虑发行时，该公司表示：“我们一直将IPO视为一个融资机会，并且在某个时候这是一个可能的结果，尽管我们没有立即上市的计划。”</blockquote></p><p> On Tuesday, things felt much more immediate as the company said it had “confidentially submitted a draft registration statement on Form S-1 with the Securities and Exchange Commission.”</p><p><blockquote>周二，事情感觉更加直接，因为该公司表示已“秘密向美国证券交易委员会提交了S-1表格注册声明草案”。</blockquote></p><p> Filing confidently lets companies iron out any issues with SEC staff before the big reveal — which will no doubt have many on the edge of their seats.</p><p><blockquote>自信地提交文件可以让公司在重大披露之前解决与SEC工作人员的任何问题——这无疑会让许多人坐立不安。</blockquote></p><p> IPOs will help early investors cash out and could also raise money that would go directly to the companies to fuel growth ambitions.</p><p><blockquote>首次公开募股将帮助早期投资者套现，还可以筹集资金，直接流向公司，以推动增长雄心。</blockquote></p><p> And by all accounts, the next generation is continuing to look to the future and is staffing up to inherit the world (or try to).</p><p><blockquote>从各方面来看，下一代将继续展望未来，并为继承世界（或试图继承）做好准备。</blockquote></p><p> In that vein, Aliza Licht has been named head of social media and brand experiences at Warby Parker, a new full-time post.</p><p><blockquote>本着这种精神，Aliza Licht被任命为Warby Parker社交媒体和品牌体验主管，这是一个新的全职职位。</blockquote></p><p> Licht, who has been working with the brand for the past nine months, will report to Lori Krauss, chief marketing officer of Warby Parker. Licht is founder and president of Leave Your Mark LLC and will continue to host the “Leave Your Mark” podcast and serve as a mentor to the members-only community founded to cultivate professional development, networking and mentorship in the working world. She is the author of the book “Leave Your Mark.”</p><p><blockquote>Licht在过去的九个月里一直与该品牌合作，他将向Warby Parker首席营销官Lori Krauss汇报。Licht是Leave Your Mark LLC的创始人兼总裁，他将继续主持“Leave Your Mark”播客，并担任会员专属社区的导师，该社区旨在培养工作世界的职业发展、网络和指导。她是《留下你的印记》一书的作者。</blockquote></p><p></p><p> Earlier in her career, Licht was executive vice president, brand marketing and communications at Alice + Olivia for two and a half years. Before that, she was senior vice president, global communications at Donna Karan International, where she worked for 17 years. For six years, she was the voice of DKNY PR Girl, the social media personality.</p><p><blockquote>在她职业生涯的早期，Licht在Alice+Olivia担任了两年半的品牌营销和传播执行副总裁。在此之前，她是唐娜·卡兰国际公司全球传播高级副总裁，在那里她工作了17年。六年来，她一直是社交媒体名人DKNY公关女孩的代言人。</blockquote></p><p> “I’ve been a longtime fan and customer of the brand, and after working with the company for the past nine months in a consulting capacity, I fell in love with the mission and company culture. It’s a really special and innovative place to work, and I feel honored to join the team and take on this new role of social media and brand experiences,” said Licht.</p><p><blockquote>“我一直是该品牌的长期粉丝和客户，在过去九个月以咨询身份与该公司合作后，我爱上了该公司的使命和公司文化。这是一个非常特别和创新的工作场所，我很荣幸加入该团队并承担社交媒体和品牌体验的新角色，”Licht说。</blockquote></p><p></p>","source":"lsy1612507957220","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Allbirds Rumored to File for IPO Confidentially<blockquote>据传Allbirds将秘密申请IPO</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nAllbirds Rumored to File for IPO Confidentially<blockquote>据传Allbirds将秘密申请IPO</blockquote>\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">finance.yahoo</strong><span class=\"h-time small\">2021-06-24 14:31</span>\n</p>\n</h4>\n</header>\n<article>\n<p>The summer of the disruptive IPO is in full swing.</p><p><blockquote>颠覆性IPO的夏天正在如火如荼地进行。</blockquote></p><p> Top financial and industry sources are buzzing about Allbirds, which is said to have taken the plunge and filed confidentially for an IPO, looking to cash in on the hot market by leveraging its strong niche in sustainable footwear.</p><p><blockquote>顶级金融和行业消息人士对Allbirds议论纷纷，据说该公司已冒险秘密申请首次公开募股，希望利用其在可持续鞋类领域的强大利基市场获利。</blockquote></p><p> This follows Warby Parker, which said Tuesday that it had submitted its papers for review, and brand powerhouse Authentic Brands Group, which sources said is expected to make its registration statement public next month with an offering to follow shortly. Rent the Runway has also been reported to be considering an offering.</p><p><blockquote>此前，Warby Parker周二表示已提交文件供审查，而品牌巨头Authentic Brands Group预计将于下个月公开其注册声明，并在不久后发行。据报道，Rent the Runway也在考虑提供服务。</blockquote></p><p> These companies and others — like Figs, the medical scrubs brand that is valued at $7.4 billion after is IPO last month — are looking hard at the still hot-stock market. Also jumping into the market this year were resale experts ThredUp, Poshmark Inc., clean beauty pioneer The Honest Co. as well as Dr. Martens and Mytheresa.</p><p><blockquote>这些公司和其他公司——比如上个月首次公开募股后估值为74亿美元的医用手术服品牌Figs——正在密切关注仍然火热的股市。今年进入市场的还有转售专家ThredUp、Poshmark Inc.、清洁美容先驱The Honest Co.以及Dr.Martens和Mytheresa。</blockquote></p><p> Despite the crushing blow of the pandemic, which sent so many shoppers home and forced many a bankruptcy, including Neiman Marcus, J. Crew and J.C. Penney, Wall Street has been on a tear.</p><p><blockquote>尽管疫情造成了毁灭性的打击，许多购物者被送回家，并迫使许多人破产，包括内曼·马库斯、J.Crew和J.C彭尼，华尔街一直在上涨。</blockquote></p><p> It’s a counterintuitive run that’s been fueled by emergency stimulus from the government, low interest rates and the belief that consumers are going to come roaring back, while also retaining their newfound enthusiasm for shopping online.</p><p><blockquote>这是一种违反直觉的走势，是由政府的紧急刺激、低利率以及消费者将卷土重来的信念推动的，同时也保留了他们对网上购物的新热情。</blockquote></p><p> Although COVID-19 killed nearly 3.9 million globally, is still a real and present danger in many countries and is severely tying up supply chains, the Dow Jones Industrial Average is up 29.8 percent over the past year, having dipped 71.34 points to 33,874.24 on Wednesday.</p><p><blockquote>尽管COVID-19在全球造成近390万人死亡，在许多国家仍然是一个真实而现实的危险，并严重阻碍了供应链，但道琼斯工业平均指数在过去一年中上涨了29.8%，周三下跌了71.34点至33,874.24点。</blockquote></p><p> The getting is still good in the stock market — and is not likely to get much better — and many companies are just finally going for it.</p><p><blockquote>股市的走势仍然很好——而且不太可能变得更好——许多公司终于开始尝试了。</blockquote></p><p> That includes the disruptive darlings like Allbirds and Warby Parker that built big names and buzz by taking a new approach to business, although the specifics of just how large and profitable the companies are has always been a matter of debate and mystery.</p><p><blockquote>其中包括像Allbirds和Warby Parker这样的颠覆性宠儿，它们通过采取新的业务方式建立了知名企业和知名度，尽管这些公司的规模和盈利能力的具体情况一直是一个争论和神秘的问题。</blockquote></p><p> Going public would pull back the curtains on the next generation of consumer businesses and reveal just how their new approaches translate into market share and profits.</p><p><blockquote>上市将拉开下一代消费企业的帷幕，并揭示它们的新方法如何转化为市场份额和利润。</blockquote></p><p> If these companies do come to market and impress, they could help shape where investors choose to place their money in the future, what traits the established set of publicly traded firms choose to emphasize and how everyone pitches themselves to Wall Street.</p><p><blockquote>如果这些公司确实上市并给人留下深刻印象，它们可以帮助塑造投资者选择未来将资金投向何处、已建立的上市公司选择强调哪些特征以及每个人如何向华尔街推销自己。</blockquote></p><p> Already, companies across the spectrum that used to worship at the altar of shareholder value are talking about their purpose and how they can make a positive impact on the world — notions that Allbirds and Warby Parker, for instance, were founded on.</p><p><blockquote>过去崇拜股东价值的各种公司已经在谈论他们的目标以及如何对世界产生积极影响——例如，Allbirds和Warby Parker就是基于这些理念成立的。</blockquote></p><p> These companies have long been on the radar, but they seem to have changed their tune rather quickly when it comes to joining the public markets.</p><p><blockquote>这些公司长期以来一直受到关注，但在加入公开市场方面，它们似乎很快就改变了态度。</blockquote></p><p> At Allbirds, the word from cofounder Tim Brown in late February was: “We have no plans for an IPO. The possibility of being a public company is a huge challenge, and at five years old, it’s still very early in our life cycle.”</p><p><blockquote>在Allbirds，联合创始人蒂姆·布朗(Tim Brown)在2月底表示：“我们没有IPO计划。成为一家上市公司的可能性是一个巨大的挑战，而且在我们成立五年的时候，它仍然处于生命周期的早期。”</blockquote></p><p> But that sentiment that seemed to haveshifted by April, when the company said, “Allbirds has always been focused on building a great company, and as a B Corp and Public Benefit Corporation, doing what is best for our stakeholders (planet, people, investors) at the right time and in a way that helps the business grow in a sustainable fashion.”</p><p><blockquote>但这种情绪似乎在4月份发生了转变，当时该公司表示：“Allbirds一直专注于建立一家伟大的公司，作为一家B公司和公益公司，为我们的利益相关者（地球、人类、投资者）做最有利的事情）在正确的时间并以帮助业务以可持续的方式发展。”</blockquote></p><p> The company did not immediately comment on Wednesday.</p><p><blockquote>该公司周三没有立即置评。</blockquote></p><p> When WWD first reported that Warby Parker was looking at an offering in March, the company said, “We’ve always viewed an IPO as a financing opportunity and it’s a likely outcome at some point, though we don’t have immediate plans to go public.”</p><p><blockquote>当WWD在3月份首次报道Warby Parker正在考虑发行时，该公司表示：“我们一直将IPO视为一个融资机会，并且在某个时候这是一个可能的结果，尽管我们没有立即上市的计划。”</blockquote></p><p> On Tuesday, things felt much more immediate as the company said it had “confidentially submitted a draft registration statement on Form S-1 with the Securities and Exchange Commission.”</p><p><blockquote>周二，事情感觉更加直接，因为该公司表示已“秘密向美国证券交易委员会提交了S-1表格注册声明草案”。</blockquote></p><p> Filing confidently lets companies iron out any issues with SEC staff before the big reveal — which will no doubt have many on the edge of their seats.</p><p><blockquote>自信地提交文件可以让公司在重大披露之前解决与SEC工作人员的任何问题——这无疑会让许多人坐立不安。</blockquote></p><p> IPOs will help early investors cash out and could also raise money that would go directly to the companies to fuel growth ambitions.</p><p><blockquote>首次公开募股将帮助早期投资者套现，还可以筹集资金，直接流向公司，以推动增长雄心。</blockquote></p><p> And by all accounts, the next generation is continuing to look to the future and is staffing up to inherit the world (or try to).</p><p><blockquote>从各方面来看，下一代将继续展望未来，并为继承世界（或试图继承）做好准备。</blockquote></p><p> In that vein, Aliza Licht has been named head of social media and brand experiences at Warby Parker, a new full-time post.</p><p><blockquote>本着这种精神，Aliza Licht被任命为Warby Parker社交媒体和品牌体验主管，这是一个新的全职职位。</blockquote></p><p> Licht, who has been working with the brand for the past nine months, will report to Lori Krauss, chief marketing officer of Warby Parker. Licht is founder and president of Leave Your Mark LLC and will continue to host the “Leave Your Mark” podcast and serve as a mentor to the members-only community founded to cultivate professional development, networking and mentorship in the working world. She is the author of the book “Leave Your Mark.”</p><p><blockquote>Licht在过去的九个月里一直与该品牌合作，他将向Warby Parker首席营销官Lori Krauss汇报。Licht是Leave Your Mark LLC的创始人兼总裁，他将继续主持“Leave Your Mark”播客，并担任会员专属社区的导师，该社区旨在培养工作世界的职业发展、网络和指导。她是《留下你的印记》一书的作者。</blockquote></p><p></p><p> Earlier in her career, Licht was executive vice president, brand marketing and communications at Alice + Olivia for two and a half years. Before that, she was senior vice president, global communications at Donna Karan International, where she worked for 17 years. For six years, she was the voice of DKNY PR Girl, the social media personality.</p><p><blockquote>在她职业生涯的早期，Licht在Alice+Olivia担任了两年半的品牌营销和传播执行副总裁。在此之前，她是唐娜·卡兰国际公司全球传播高级副总裁，在那里她工作了17年。六年来，她一直是社交媒体名人DKNY公关女孩的代言人。</blockquote></p><p> “I’ve been a longtime fan and customer of the brand, and after working with the company for the past nine months in a consulting capacity, I fell in love with the mission and company culture. It’s a really special and innovative place to work, and I feel honored to join the team and take on this new role of social media and brand experiences,” said Licht.</p><p><blockquote>“我一直是该品牌的长期粉丝和客户，在过去九个月以咨询身份与该公司合作后，我爱上了该公司的使命和公司文化。这是一个非常特别和创新的工作场所，我很荣幸加入该团队并承担社交媒体和品牌体验的新角色，”Licht说。</blockquote></p><p></p>\n<div class=\"bt-text\">\n\n\n<p> 来源：<a href=\"https://finance.yahoo.com/news/allbirds-rumored-file-ipo-confidentially-040116055.html\">finance.yahoo</a></p>\n<p>为提升您的阅读体验，我们对本页面进行了排版优化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://finance.yahoo.com/news/allbirds-rumored-file-ipo-confidentially-040116055.html","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1115283615","content_text":"The summer of the disruptive IPO is in full swing.\nTop financial and industry sources are buzzing about Allbirds, which is said to have taken the plunge and filed confidentially for an IPO, looking to cash in on the hot market by leveraging its strong niche in sustainable footwear.\nThis follows Warby Parker, which said Tuesday that it had submitted its papers for review, and brand powerhouse Authentic Brands Group, which sources said is expected to make its registration statement public next month with an offering to follow shortly. Rent the Runway has also been reported to be considering an offering.\nThese companies and others — like Figs, the medical scrubs brand that is valued at $7.4 billion after is IPO last month — are looking hard at the still hot-stock market. Also jumping into the market this year were resale experts ThredUp, Poshmark Inc., clean beauty pioneer The Honest Co. as well as Dr. Martens and Mytheresa.\nDespite the crushing blow of the pandemic, which sent so many shoppers home and forced many a bankruptcy, including Neiman Marcus, J. Crew and J.C. Penney, Wall Street has been on a tear.\nIt’s a counterintuitive run that’s been fueled by emergency stimulus from the government, low interest rates and the belief that consumers are going to come roaring back, while also retaining their newfound enthusiasm for shopping online.\nAlthough COVID-19 killed nearly 3.9 million globally, is still a real and present danger in many countries and is severely tying up supply chains, the Dow Jones Industrial Average is up 29.8 percent over the past year, having dipped 71.34 points to 33,874.24 on Wednesday.\nThe getting is still good in the stock market — and is not likely to get much better — and many companies are just finally going for it.\nThat includes the disruptive darlings like Allbirds and Warby Parker that built big names and buzz by taking a new approach to business, although the specifics of just how large and profitable the companies are has always been a matter of debate and mystery.\nGoing public would pull back the curtains on the next generation of consumer businesses and reveal just how their new approaches translate into market share and profits.\nIf these companies do come to market and impress, they could help shape where investors choose to place their money in the future, what traits the established set of publicly traded firms choose to emphasize and how everyone pitches themselves to Wall Street.\nAlready, companies across the spectrum that used to worship at the altar of shareholder value are talking about their purpose and how they can make a positive impact on the world — notions that Allbirds and Warby Parker, for instance, were founded on.\nThese companies have long been on the radar, but they seem to have changed their tune rather quickly when it comes to joining the public markets.\nAt Allbirds, the word from cofounder Tim Brown in late February was: “We have no plans for an IPO. The possibility of being a public company is a huge challenge, and at five years old, it’s still very early in our life cycle.”\nBut that sentiment that seemed to haveshifted by April, when the company said, “Allbirds has always been focused on building a great company, and as a B Corp and Public Benefit Corporation, doing what is best for our stakeholders (planet, people, investors) at the right time and in a way that helps the business grow in a sustainable fashion.”\nThe company did not immediately comment on Wednesday.\nWhen WWD first reported that Warby Parker was looking at an offering in March, the company said, “We’ve always viewed an IPO as a financing opportunity and it’s a likely outcome at some point, though we don’t have immediate plans to go public.”\nOn Tuesday, things felt much more immediate as the company said it had “confidentially submitted a draft registration statement on Form S-1 with the Securities and Exchange Commission.”\nFiling confidently lets companies iron out any issues with SEC staff before the big reveal — which will no doubt have many on the edge of their seats.\nIPOs will help early investors cash out and could also raise money that would go directly to the companies to fuel growth ambitions.\nAnd by all accounts, the next generation is continuing to look to the future and is staffing up to inherit the world (or try to).\nIn that vein, Aliza Licht has been named head of social media and brand experiences at Warby Parker, a new full-time post.\nLicht, who has been working with the brand for the past nine months, will report to Lori Krauss, chief marketing officer of Warby Parker. Licht is founder and president of Leave Your Mark LLC and will continue to host the “Leave Your Mark” podcast and serve as a mentor to the members-only community founded to cultivate professional development, networking and mentorship in the working world. She is the author of the book “Leave Your Mark.”\nEarlier in her career, Licht was executive vice president, brand marketing and communications at Alice + Olivia for two and a half years. Before that, she was senior vice president, global communications at Donna Karan International, where she worked for 17 years. For six years, she was the voice of DKNY PR Girl, the social media personality.\n“I’ve been a longtime fan and customer of the brand, and after working with the company for the past nine months in a consulting capacity, I fell in love with the mission and company culture. It’s a really special and innovative place to work, and I feel honored to join the team and take on this new role of social media and brand experiences,” said Licht.","news_type":1,"symbols_score_info":{}},"isVote":1,"tweetType":1,"viewCount":1709,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":123856261,"gmtCreate":1624417349753,"gmtModify":1631884219481,"author":{"id":"3562046766681217","authorId":"3562046766681217","name":"Jov","avatar":"https://static.tigerbbs.com/2abfe87c588237d141f9b6c3f219d337","crmLevel":12,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3562046766681217","idStr":"3562046766681217"},"themes":[],"htmlText":"Just sharing","listText":"Just sharing","text":"Just sharing","images":[{"img":"https://static.tigerbbs.com/31d6dd2b4a7eed3809f3a9f2fb990ede","width":"1125","height":"3975"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/123856261","isVote":1,"tweetType":1,"viewCount":1164,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"EN","totalScore":0},{"id":123858896,"gmtCreate":1624417233515,"gmtModify":1634006403893,"author":{"id":"3562046766681217","authorId":"3562046766681217","name":"Jov","avatar":"https://static.tigerbbs.com/2abfe87c588237d141f9b6c3f219d337","crmLevel":12,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3562046766681217","idStr":"3562046766681217"},"themes":[],"htmlText":"Like and comment pls thanks!","listText":"Like and comment pls thanks!","text":"Like and comment pls thanks!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":7,"commentSize":2,"repostSize":0,"link":"https://laohu8.com/post/123858896","repostId":"2145664330","repostType":4,"isVote":1,"tweetType":1,"viewCount":1552,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":129639085,"gmtCreate":1624370495547,"gmtModify":1634007137749,"author":{"id":"3562046766681217","authorId":"3562046766681217","name":"Jov","avatar":"https://static.tigerbbs.com/2abfe87c588237d141f9b6c3f219d337","crmLevel":12,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3562046766681217","idStr":"3562046766681217"},"themes":[],"htmlText":"Please like and comment thanks!","listText":"Please like and comment thanks!","text":"Please like and comment thanks!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":6,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/129639085","repostId":"2145056554","repostType":4,"isVote":1,"tweetType":1,"viewCount":2530,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":167030537,"gmtCreate":1624238646729,"gmtModify":1634009114935,"author":{"id":"3562046766681217","authorId":"3562046766681217","name":"Jov","avatar":"https://static.tigerbbs.com/2abfe87c588237d141f9b6c3f219d337","crmLevel":12,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3562046766681217","idStr":"3562046766681217"},"themes":[],"htmlText":"Please like and comment thanks!","listText":"Please like and comment thanks!","text":"Please like and comment thanks!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":6,"commentSize":5,"repostSize":0,"link":"https://laohu8.com/post/167030537","repostId":"1154249454","repostType":4,"isVote":1,"tweetType":1,"viewCount":2647,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":165856423,"gmtCreate":1624118866062,"gmtModify":1631884219741,"author":{"id":"3562046766681217","authorId":"3562046766681217","name":"Jov","avatar":"https://static.tigerbbs.com/2abfe87c588237d141f9b6c3f219d337","crmLevel":12,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3562046766681217","idStr":"3562046766681217"},"themes":[],"htmlText":"Just sharing","listText":"Just sharing","text":"Just sharing","images":[{"img":"https://static.tigerbbs.com/f30b84e1b1d24f267f9019c28fd2ee8a","width":"1125","height":"3795"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/165856423","isVote":1,"tweetType":1,"viewCount":1441,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"EN","totalScore":0},{"id":165851965,"gmtCreate":1624118723757,"gmtModify":1634010542247,"author":{"id":"3562046766681217","authorId":"3562046766681217","name":"Jov","avatar":"https://static.tigerbbs.com/2abfe87c588237d141f9b6c3f219d337","crmLevel":12,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3562046766681217","idStr":"3562046766681217"},"themes":[],"htmlText":"Like and comment pls! Thanks!","listText":"Like and comment pls! Thanks!","text":"Like and comment pls! Thanks!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/165851965","repostId":"1113942445","repostType":4,"isVote":1,"tweetType":1,"viewCount":1468,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":161711738,"gmtCreate":1623940379124,"gmtModify":1634025552423,"author":{"id":"3562046766681217","authorId":"3562046766681217","name":"Jov","avatar":"https://static.tigerbbs.com/2abfe87c588237d141f9b6c3f219d337","crmLevel":12,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3562046766681217","idStr":"3562046766681217"},"themes":[],"htmlText":"Need a like pls thanks!","listText":"Need a like pls thanks!","text":"Need a like pls thanks!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/161711738","repostId":"1162782159","repostType":4,"isVote":1,"tweetType":1,"viewCount":2477,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":163897238,"gmtCreate":1623866905924,"gmtModify":1634026738350,"author":{"id":"3562046766681217","authorId":"3562046766681217","name":"Jov","avatar":"https://static.tigerbbs.com/2abfe87c588237d141f9b6c3f219d337","crmLevel":12,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3562046766681217","idStr":"3562046766681217"},"themes":[],"htmlText":"Great ariticle, would you like to share it?","listText":"Great ariticle, would you like to share it?","text":"Great ariticle, would you like to share it?","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/163897238","repostId":"114899451","repostType":1,"repost":{"id":114899451,"gmtCreate":1623063308869,"gmtModify":1631884627596,"author":{"id":"36984908995200","authorId":"36984908995200","name":"小虎活动","avatar":"https://static.tigerbbs.com/9e396d03155923b283948d2dec9191f8","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"36984908995200","idStr":"36984908995200"},"themes":[],"title":"【老虎7周年】集卡瓜分百万奖金","htmlText":"老虎7周年给大家发福利了，集齐TIGER五个字母即有机会瓜分百万奖金，你准备好了吗？ <a href=\"https://www.itiger.com/activity/market/2021/7th-anniversary?lang=zh_CN\" target=\"_blank\">戳我即可参与活动</a> &#x1;如何参与？ 用户可通过完成活动页面展示的当日任务列表来获得字母卡，每完成一个任务即可随机获得一个字母，用户集齐“TIGER”五个字母即可参与瓜分百万股票代金券，每个用户单日最多可获得20张字母卡（不包括好友赠予和魔法卡）。 用户在活动期间邀请累计7名好友完成注册并开户（注册时间和开户时间均在活动期间），即可获得一张魔法卡（每人仅可获得一张魔法卡）。魔法卡可用于兑换TIGER中的任意一个字母。&#x1;如果用户的某一字母卡数量为0，则字母卡为灰色，用户可通过点击灰色的字母卡向好友索要卡片；如果用户的字母卡数量大于0，则字母卡为彩色，用户可通过点击彩色的字母卡向好友赠送卡片。当用户集齐TIGER之后将无法再索要卡片或者赠送卡片。 &#x1; &#x1;如何获得奖励？ 用户可在2021年7月1日至2021年7月2日期间进行开奖，所有集齐TIGER的客户可点击活动页面的“开奖”按钮，即可查看自己瓜分到的股票代金券奖励。在开奖时间段内未点击开奖的用户将无法获得奖励。&#x1; 奖励发放： 股票代金券将在开奖后的1个工作日内发放至用户的奖励中心，用户需要在奖励发放后的20天内前往【Tiger Trade APP &gt; 我的 &gt; 活动奖励】领取，过期未领取的奖励将自动失效。 重要提示： 本次7周年活动涉及不同国家和地区，由于各地区的监管要求不同，不同地区的活动奖励会有所区别。欲知详情，请点击下方活动链接，登陆您的账号，并点击“活动规则“查看详情。","listText":"老虎7周年给大家发福利了，集齐TIGER五个字母即有机会瓜分百万奖金，你准备好了吗？ <a href=\"https://www.itiger.com/activity/market/2021/7th-anniversary?lang=zh_CN\" target=\"_blank\">戳我即可参与活动</a> &#x1;如何参与？ 用户可通过完成活动页面展示的当日任务列表来获得字母卡，每完成一个任务即可随机获得一个字母，用户集齐“TIGER”五个字母即可参与瓜分百万股票代金券，每个用户单日最多可获得20张字母卡（不包括好友赠予和魔法卡）。 用户在活动期间邀请累计7名好友完成注册并开户（注册时间和开户时间均在活动期间），即可获得一张魔法卡（每人仅可获得一张魔法卡）。魔法卡可用于兑换TIGER中的任意一个字母。&#x1;如果用户的某一字母卡数量为0，则字母卡为灰色，用户可通过点击灰色的字母卡向好友索要卡片；如果用户的字母卡数量大于0，则字母卡为彩色，用户可通过点击彩色的字母卡向好友赠送卡片。当用户集齐TIGER之后将无法再索要卡片或者赠送卡片。 &#x1; &#x1;如何获得奖励？ 用户可在2021年7月1日至2021年7月2日期间进行开奖，所有集齐TIGER的客户可点击活动页面的“开奖”按钮，即可查看自己瓜分到的股票代金券奖励。在开奖时间段内未点击开奖的用户将无法获得奖励。&#x1; 奖励发放： 股票代金券将在开奖后的1个工作日内发放至用户的奖励中心，用户需要在奖励发放后的20天内前往【Tiger Trade APP &gt; 我的 &gt; 活动奖励】领取，过期未领取的奖励将自动失效。 重要提示： 本次7周年活动涉及不同国家和地区，由于各地区的监管要求不同，不同地区的活动奖励会有所区别。欲知详情，请点击下方活动链接，登陆您的账号，并点击“活动规则“查看详情。","text":"老虎7周年给大家发福利了，集齐TIGER五个字母即有机会瓜分百万奖金，你准备好了吗？ 戳我即可参与活动 \u0001如何参与？ 用户可通过完成活动页面展示的当日任务列表来获得字母卡，每完成一个任务即可随机获得一个字母，用户集齐“TIGER”五个字母即可参与瓜分百万股票代金券，每个用户单日最多可获得20张字母卡（不包括好友赠予和魔法卡）。 用户在活动期间邀请累计7名好友完成注册并开户（注册时间和开户时间均在活动期间），即可获得一张魔法卡（每人仅可获得一张魔法卡）。魔法卡可用于兑换TIGER中的任意一个字母。\u0001如果用户的某一字母卡数量为0，则字母卡为灰色，用户可通过点击灰色的字母卡向好友索要卡片；如果用户的字母卡数量大于0，则字母卡为彩色，用户可通过点击彩色的字母卡向好友赠送卡片。当用户集齐TIGER之后将无法再索要卡片或者赠送卡片。 \u0001 \u0001如何获得奖励？ 用户可在2021年7月1日至2021年7月2日期间进行开奖，所有集齐TIGER的客户可点击活动页面的“开奖”按钮，即可查看自己瓜分到的股票代金券奖励。在开奖时间段内未点击开奖的用户将无法获得奖励。\u0001 奖励发放： 股票代金券将在开奖后的1个工作日内发放至用户的奖励中心，用户需要在奖励发放后的20天内前往【Tiger Trade APP > 我的 > 活动奖励】领取，过期未领取的奖励将自动失效。 重要提示： 本次7周年活动涉及不同国家和地区，由于各地区的监管要求不同，不同地区的活动奖励会有所区别。欲知详情，请点击下方活动链接，登陆您的账号，并点击“活动规则“查看详情。","images":[{"img":"https://static.tigerbbs.com/ab28db31a19b458d604a8bf02becddd3","width":"415","height":"125"},{"img":"https://static.tigerbbs.com/5227ebb594fe55b532c840acef147d7b","width":"415","height":"495"},{"img":"https://static.tigerbbs.com/92e88357b534f504b3088bc22f577a83","width":"415","height":"326"}],"top":1,"highlighted":2,"essential":1,"paper":2,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/114899451","isVote":1,"tweetType":1,"viewCount":0,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":8,"langContent":"CN","totalScore":0},"isVote":1,"tweetType":1,"viewCount":534,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":169808187,"gmtCreate":1623825204849,"gmtModify":1634027504024,"author":{"id":"3562046766681217","authorId":"3562046766681217","name":"Jov","avatar":"https://static.tigerbbs.com/2abfe87c588237d141f9b6c3f219d337","crmLevel":12,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3562046766681217","idStr":"3562046766681217"},"themes":[],"htmlText":"Need a comment thanks!","listText":"Need a comment thanks!","text":"Need a comment thanks!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":2,"repostSize":0,"link":"https://laohu8.com/post/169808187","repostId":"1182315358","repostType":4,"isVote":1,"tweetType":1,"viewCount":598,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":169801542,"gmtCreate":1623825163586,"gmtModify":1631884220036,"author":{"id":"3562046766681217","authorId":"3562046766681217","name":"Jov","avatar":"https://static.tigerbbs.com/2abfe87c588237d141f9b6c3f219d337","crmLevel":12,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3562046766681217","idStr":"3562046766681217"},"themes":[],"htmlText":"Just sharing","listText":"Just sharing","text":"Just sharing","images":[{"img":"https://static.tigerbbs.com/a098edab59dc6094d9636e9cb97daa18","width":"1125","height":"3975"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/169801542","isVote":1,"tweetType":1,"viewCount":296,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"EN","totalScore":0},{"id":169105497,"gmtCreate":1623819834719,"gmtModify":1634027580750,"author":{"id":"3562046766681217","authorId":"3562046766681217","name":"Jov","avatar":"https://static.tigerbbs.com/2abfe87c588237d141f9b6c3f219d337","crmLevel":12,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3562046766681217","idStr":"3562046766681217"},"themes":[],"htmlText":"Like and comment pls thanks!","listText":"Like and comment pls thanks!","text":"Like and comment pls thanks!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/169105497","repostId":"1137428482","repostType":4,"repost":{"id":"1137428482","kind":"news","pubTimestamp":1623815725,"share":"https://www.laohu8.com/m/news/1137428482?lang=zh_CN&edition=full","pubTime":"2021-06-16 11:55","market":"us","language":"en","title":"2 Reasons Netflix Will Win Its Merchandising Gambit<blockquote>Netflix赢得营销策略的2个原因</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1137428482","media":"Motley Fool","summary":"The leading premium streaming video service has an online store. It's bigger than you think.","content":"<p>It's easy to be skeptical about last week's launch of&nbsp;<b>Netflix</b>'s(NASDAQ:NFLX)&nbsp;online merch store. The new platform -- available via&nbsp;Netflix.shop-- is limited to selling T-shirts and hoodies themed to its<i>Yasuke</i>and<i>Eden</i>anime. It's just designer streetwear right now, and it's not cheap. T-shirts range in price from $30 to $45. Hypland's Yasuke hoodie is going to set you back a beefy $82, or nearly half a year of a Netflix subscription.</p><p><blockquote>人们很容易对上周推出的<b>Netflix</b>（纳斯达克：NFLX）在线merch商店。这个新平台可通过Netflix.shop购买，仅限于销售以其品牌为主题的T恤和帽衫<i>安介</i>和<i>伊甸园</i>动漫。现在只是设计师的街头服饰，而且不便宜。T恤衫的价格从30美元到45美元不等。Hypland的Yasuke连帽衫将花费你高达82美元，相当于网飞订阅近半年的费用。</blockquote></p><p> However, you may want to think twice before you dismiss the leading premium video service's chances here. There are some good reasons to bet on Netflix's latest move. Let's check them out.</p><p><blockquote>然而，在你放弃领先的优质视频服务的机会之前，你可能要三思。有一些充分的理由押注Netflix的最新举措。我们去看看。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/434a5606f0aa105dc2200617936db7bd\" tg-width=\"2000\" tg-height=\"1333\"><span>IMAGE SOURCE: GETTY IMAGES.</span></p><p><blockquote><p class=\"t-img-caption\"><span>图片来源：盖蒂图片社。</span></p></blockquote></p><p> <b>1. Netflix is just getting started</b></p><p><blockquote><b>1.Netflix才刚刚起步</b></blockquote></p><p> This is obviously just the opening act of Netflix.shop. You can get third-party -- admittedly unlicensed -- shirts for a lot less elsewhere. It will be harder to duplicate the<i>Yasuke</i>and<i>Eden</i>action figures that Netflix is promising will roll out later this month.</p><p><blockquote>这显然只是Netflix.shop的开场表演。你可以在其他地方以更低的价格买到第三方的——不可否认的——衬衫。将更难复制<i>安介</i>和<i>伊甸园</i>网飞承诺的活动人偶将于本月晚些时候推出。</blockquote></p><p> Limited-edition apparel and decor inspired by<i>Lupin</i>-- with the second season just dropping into your Netflix queue -- will hit the digital storefront this month. Last week's launch also teased upcoming exclusive<i>Stranger Things</i>and<i>The Witcher</i>product lines. Reports also have Netflix working on a<i>Bridgerton</i>clothing line alongside live events. And Fans of<i>La Casa de Papel</i>-- aka<i>Money Heist</i>-- should be on the lookout for proprietary merch.</p><p><blockquote>限量版服装和装饰灵感来自<i>鲁邦</i>——第二季刚刚进入Netflix队列——将于本月登陆数字店面。上周的发布还预告了即将推出的独家<i>奇怪的事情</i>和<i>巫师</i>产品线。有报道称Netflix正在开发一款<i>布里奇顿</i>现场活动旁边的服装系列。和粉丝<i>纸屋</i>——阿卡<i>金钱抢劫</i>--应该留意专有商品。</blockquote></p><p> Don't judge Netflix's new foray into the e-tail of physical merch based on what you see on today's landing page. The store will get bigger, and you'll get there once they roll around to paddling a new revenue stream based on one of your favorite shows.</p><p><blockquote>不要根据你在今天的登陆页面上看到的来判断网飞对实体商品电子零售的新尝试。商店会变得更大，一旦他们根据你最喜欢的节目之一获得新的收入来源，你就会到达那里。</blockquote></p><p> <b>2. Never underestimate the Netflix audience</b></p><p><blockquote><b>2.永远不要低估Netflix的观众</b></blockquote></p><p> It's not smart to bet against Netflix. It doesn't make a move unless it has thoroughly thought things through. How many times were we asking Netflix to rent video games by mail during its red envelope days? How many analysts have wondered about the money that Netflix could rake in it if sold ads on top of its streams in this era of rising connected-TV rates?</p><p><blockquote>做空Netflix是不明智的。除非它把事情想透了，否则它不会采取行动。在网飞红包的日子里，我们有多少次要求它通过邮件租用电子游戏？有多少分析师想知道，在这个联网电视费率不断上涨的时代，如果Netflix在其流媒体上销售广告，它能赚多少钱？</blockquote></p><p> Netflix is way smarter than me. It may also be smarter than you when it comes to how it runs its business. Bloomberg is reporting that Netflix is in the process of hiring heads of consumer products, podcasts, and video game businesses that don't currently exist. If they see the light of day -- as we're seeing with consumer product -- it's because the company knows what it's doing.</p><p><blockquote>网飞比我聪明多了。在如何经营业务方面，它也可能比你更聪明。彭博社报道称，Netflix正在招聘目前尚不存在的消费产品、播客和视频游戏业务的负责人。如果他们看到了曙光——就像我们在消费品上看到的那样——那是因为公司知道自己在做什么。</blockquote></p><p> Netflix had&nbsp;207.6 million subscribersat the end of March, and we're talking about entire families here. The reach and breadth is larger than the account base. It's a captive audience spending hours a day getting lost in Netflix's growing digital catalog of content.</p><p><blockquote>截至3月底，Netflix拥有2.076亿用户，我们在这里谈论的是整个家庭。触角和广度大于账户基数。这是一群被俘虏的观众，他们每天花几个小时迷失在网飞不断增长的数字内容目录中。</blockquote></p><p> Folks trust Netflix to get it right. They stick around, even if it means prices keep moving higher. Netflix has increased its monthly rates in the U.S.five times over the last seven years, and the sub count is always higher by the time the next hike rolls around.</p><p><blockquote>人们相信网飞会把事情做好。他们会留下来，即使这意味着价格继续走高。在过去的七年里，Netflix在美国提高了五次月费率，而在下一次加息到来时，子计数总是更高。</blockquote></p><p> Netflix is a&nbsp;media stock. It's not a surprise that traditional media behemoths are generating significant sums of incremental revenue through vibrant consumer product sales. Why wouldn't Netflix -- a company that's been collecting gobs of data on your viewing habits for years -- be as good at nailing what you'll want to buy next as it is at knowing what you want to view next? We may never see a theme park, though I would be the first in line through the turnstiles of Netflixlandia to ride the<i>Ozark</i>roller coaster or experience the<i>Stranger Things</i>dark ride. Selling unique merch to an engaged audience will be a lot easier, and unlike that<i>Ozark</i>coaster there are no height requirements or seat restraints to keep you from making the most of the consumer products ride.</p><p><blockquote>Netflix是一只媒体股票。传统媒体巨头通过充满活力的消费品销售创造了大量增量收入，这并不奇怪。为什么Netflix——一家多年来一直在收集大量关于你观看习惯的数据的公司——不能像知道你下一步想看什么一样擅长确定你下一步想买什么呢？我们可能永远不会看到主题公园，尽管我会是第一个通过Netflixlandia十字转门排队乘坐主题公园的人<i>欧扎克</i>过山车或体验<i>奇怪的事情</i>黑暗之旅。向积极参与的受众销售独特的商品会容易得多，与此不同<i>欧扎克</i>过山车没有高度要求或座位限制来阻止你充分利用消费品。</blockquote></p><p></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>2 Reasons Netflix Will Win Its Merchandising Gambit<blockquote>Netflix赢得营销策略的2个原因</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n2 Reasons Netflix Will Win Its Merchandising Gambit<blockquote>Netflix赢得营销策略的2个原因</blockquote>\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">Motley Fool</strong><span class=\"h-time small\">2021-06-16 11:55</span>\n</p>\n</h4>\n</header>\n<article>\n<p>It's easy to be skeptical about last week's launch of&nbsp;<b>Netflix</b>'s(NASDAQ:NFLX)&nbsp;online merch store. The new platform -- available via&nbsp;Netflix.shop-- is limited to selling T-shirts and hoodies themed to its<i>Yasuke</i>and<i>Eden</i>anime. It's just designer streetwear right now, and it's not cheap. T-shirts range in price from $30 to $45. Hypland's Yasuke hoodie is going to set you back a beefy $82, or nearly half a year of a Netflix subscription.</p><p><blockquote>人们很容易对上周推出的<b>Netflix</b>（纳斯达克：NFLX）在线merch商店。这个新平台可通过Netflix.shop购买，仅限于销售以其品牌为主题的T恤和帽衫<i>安介</i>和<i>伊甸园</i>动漫。现在只是设计师的街头服饰，而且不便宜。T恤衫的价格从30美元到45美元不等。Hypland的Yasuke连帽衫将花费你高达82美元，相当于网飞订阅近半年的费用。</blockquote></p><p> However, you may want to think twice before you dismiss the leading premium video service's chances here. There are some good reasons to bet on Netflix's latest move. Let's check them out.</p><p><blockquote>然而，在你放弃领先的优质视频服务的机会之前，你可能要三思。有一些充分的理由押注Netflix的最新举措。我们去看看。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/434a5606f0aa105dc2200617936db7bd\" tg-width=\"2000\" tg-height=\"1333\"><span>IMAGE SOURCE: GETTY IMAGES.</span></p><p><blockquote><p class=\"t-img-caption\"><span>图片来源：盖蒂图片社。</span></p></blockquote></p><p> <b>1. Netflix is just getting started</b></p><p><blockquote><b>1.Netflix才刚刚起步</b></blockquote></p><p> This is obviously just the opening act of Netflix.shop. You can get third-party -- admittedly unlicensed -- shirts for a lot less elsewhere. It will be harder to duplicate the<i>Yasuke</i>and<i>Eden</i>action figures that Netflix is promising will roll out later this month.</p><p><blockquote>这显然只是Netflix.shop的开场表演。你可以在其他地方以更低的价格买到第三方的——不可否认的——衬衫。将更难复制<i>安介</i>和<i>伊甸园</i>网飞承诺的活动人偶将于本月晚些时候推出。</blockquote></p><p> Limited-edition apparel and decor inspired by<i>Lupin</i>-- with the second season just dropping into your Netflix queue -- will hit the digital storefront this month. Last week's launch also teased upcoming exclusive<i>Stranger Things</i>and<i>The Witcher</i>product lines. Reports also have Netflix working on a<i>Bridgerton</i>clothing line alongside live events. And Fans of<i>La Casa de Papel</i>-- aka<i>Money Heist</i>-- should be on the lookout for proprietary merch.</p><p><blockquote>限量版服装和装饰灵感来自<i>鲁邦</i>——第二季刚刚进入Netflix队列——将于本月登陆数字店面。上周的发布还预告了即将推出的独家<i>奇怪的事情</i>和<i>巫师</i>产品线。有报道称Netflix正在开发一款<i>布里奇顿</i>现场活动旁边的服装系列。和粉丝<i>纸屋</i>——阿卡<i>金钱抢劫</i>--应该留意专有商品。</blockquote></p><p> Don't judge Netflix's new foray into the e-tail of physical merch based on what you see on today's landing page. The store will get bigger, and you'll get there once they roll around to paddling a new revenue stream based on one of your favorite shows.</p><p><blockquote>不要根据你在今天的登陆页面上看到的来判断网飞对实体商品电子零售的新尝试。商店会变得更大，一旦他们根据你最喜欢的节目之一获得新的收入来源，你就会到达那里。</blockquote></p><p> <b>2. Never underestimate the Netflix audience</b></p><p><blockquote><b>2.永远不要低估Netflix的观众</b></blockquote></p><p> It's not smart to bet against Netflix. It doesn't make a move unless it has thoroughly thought things through. How many times were we asking Netflix to rent video games by mail during its red envelope days? How many analysts have wondered about the money that Netflix could rake in it if sold ads on top of its streams in this era of rising connected-TV rates?</p><p><blockquote>做空Netflix是不明智的。除非它把事情想透了，否则它不会采取行动。在网飞红包的日子里，我们有多少次要求它通过邮件租用电子游戏？有多少分析师想知道，在这个联网电视费率不断上涨的时代，如果Netflix在其流媒体上销售广告，它能赚多少钱？</blockquote></p><p> Netflix is way smarter than me. It may also be smarter than you when it comes to how it runs its business. Bloomberg is reporting that Netflix is in the process of hiring heads of consumer products, podcasts, and video game businesses that don't currently exist. If they see the light of day -- as we're seeing with consumer product -- it's because the company knows what it's doing.</p><p><blockquote>网飞比我聪明多了。在如何经营业务方面，它也可能比你更聪明。彭博社报道称，Netflix正在招聘目前尚不存在的消费产品、播客和视频游戏业务的负责人。如果他们看到了曙光——就像我们在消费品上看到的那样——那是因为公司知道自己在做什么。</blockquote></p><p> Netflix had&nbsp;207.6 million subscribersat the end of March, and we're talking about entire families here. The reach and breadth is larger than the account base. It's a captive audience spending hours a day getting lost in Netflix's growing digital catalog of content.</p><p><blockquote>截至3月底，Netflix拥有2.076亿用户，我们在这里谈论的是整个家庭。触角和广度大于账户基数。这是一群被俘虏的观众，他们每天花几个小时迷失在网飞不断增长的数字内容目录中。</blockquote></p><p> Folks trust Netflix to get it right. They stick around, even if it means prices keep moving higher. Netflix has increased its monthly rates in the U.S.five times over the last seven years, and the sub count is always higher by the time the next hike rolls around.</p><p><blockquote>人们相信网飞会把事情做好。他们会留下来，即使这意味着价格继续走高。在过去的七年里，Netflix在美国提高了五次月费率，而在下一次加息到来时，子计数总是更高。</blockquote></p><p> Netflix is a&nbsp;media stock. It's not a surprise that traditional media behemoths are generating significant sums of incremental revenue through vibrant consumer product sales. Why wouldn't Netflix -- a company that's been collecting gobs of data on your viewing habits for years -- be as good at nailing what you'll want to buy next as it is at knowing what you want to view next? We may never see a theme park, though I would be the first in line through the turnstiles of Netflixlandia to ride the<i>Ozark</i>roller coaster or experience the<i>Stranger Things</i>dark ride. Selling unique merch to an engaged audience will be a lot easier, and unlike that<i>Ozark</i>coaster there are no height requirements or seat restraints to keep you from making the most of the consumer products ride.</p><p><blockquote>Netflix是一只媒体股票。传统媒体巨头通过充满活力的消费品销售创造了大量增量收入，这并不奇怪。为什么Netflix——一家多年来一直在收集大量关于你观看习惯的数据的公司——不能像知道你下一步想看什么一样擅长确定你下一步想买什么呢？我们可能永远不会看到主题公园，尽管我会是第一个通过Netflixlandia十字转门排队乘坐主题公园的人<i>欧扎克</i>过山车或体验<i>奇怪的事情</i>黑暗之旅。向积极参与的受众销售独特的商品会容易得多，与此不同<i>欧扎克</i>过山车没有高度要求或座位限制来阻止你充分利用消费品。</blockquote></p><p></p>\n<div class=\"bt-text\">\n\n\n<p> 来源：<a href=\"https://www.fool.com/investing/2021/06/15/2-reasons-netflix-will-win-its-merchandising-gambi/\">Motley Fool</a></p>\n<p>为提升您的阅读体验，我们对本页面进行了排版优化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"NFLX":"奈飞"},"source_url":"https://www.fool.com/investing/2021/06/15/2-reasons-netflix-will-win-its-merchandising-gambi/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1137428482","content_text":"It's easy to be skeptical about last week's launch of Netflix's(NASDAQ:NFLX) online merch store. The new platform -- available via Netflix.shop-- is limited to selling T-shirts and hoodies themed to itsYasukeandEdenanime. It's just designer streetwear right now, and it's not cheap. T-shirts range in price from $30 to $45. Hypland's Yasuke hoodie is going to set you back a beefy $82, or nearly half a year of a Netflix subscription.\nHowever, you may want to think twice before you dismiss the leading premium video service's chances here. There are some good reasons to bet on Netflix's latest move. Let's check them out.\nIMAGE SOURCE: GETTY IMAGES.\n1. Netflix is just getting started\nThis is obviously just the opening act of Netflix.shop. You can get third-party -- admittedly unlicensed -- shirts for a lot less elsewhere. It will be harder to duplicate theYasukeandEdenaction figures that Netflix is promising will roll out later this month.\nLimited-edition apparel and decor inspired byLupin-- with the second season just dropping into your Netflix queue -- will hit the digital storefront this month. Last week's launch also teased upcoming exclusiveStranger ThingsandThe Witcherproduct lines. Reports also have Netflix working on aBridgertonclothing line alongside live events. And Fans ofLa Casa de Papel-- akaMoney Heist-- should be on the lookout for proprietary merch.\nDon't judge Netflix's new foray into the e-tail of physical merch based on what you see on today's landing page. The store will get bigger, and you'll get there once they roll around to paddling a new revenue stream based on one of your favorite shows.\n2. Never underestimate the Netflix audience\nIt's not smart to bet against Netflix. It doesn't make a move unless it has thoroughly thought things through. How many times were we asking Netflix to rent video games by mail during its red envelope days? How many analysts have wondered about the money that Netflix could rake in it if sold ads on top of its streams in this era of rising connected-TV rates?\nNetflix is way smarter than me. It may also be smarter than you when it comes to how it runs its business. Bloomberg is reporting that Netflix is in the process of hiring heads of consumer products, podcasts, and video game businesses that don't currently exist. If they see the light of day -- as we're seeing with consumer product -- it's because the company knows what it's doing.\nNetflix had 207.6 million subscribersat the end of March, and we're talking about entire families here. The reach and breadth is larger than the account base. It's a captive audience spending hours a day getting lost in Netflix's growing digital catalog of content.\nFolks trust Netflix to get it right. They stick around, even if it means prices keep moving higher. Netflix has increased its monthly rates in the U.S.five times over the last seven years, and the sub count is always higher by the time the next hike rolls around.\nNetflix is a media stock. It's not a surprise that traditional media behemoths are generating significant sums of incremental revenue through vibrant consumer product sales. Why wouldn't Netflix -- a company that's been collecting gobs of data on your viewing habits for years -- be as good at nailing what you'll want to buy next as it is at knowing what you want to view next? We may never see a theme park, though I would be the first in line through the turnstiles of Netflixlandia to ride theOzarkroller coaster or experience theStranger Thingsdark ride. Selling unique merch to an engaged audience will be a lot easier, and unlike thatOzarkcoaster there are no height requirements or seat restraints to keep you from making the most of the consumer products ride.","news_type":1,"symbols_score_info":{"NFLX":0.9}},"isVote":1,"tweetType":1,"viewCount":455,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":187140349,"gmtCreate":1623747707781,"gmtModify":1634029182639,"author":{"id":"3562046766681217","authorId":"3562046766681217","name":"Jov","avatar":"https://static.tigerbbs.com/2abfe87c588237d141f9b6c3f219d337","crmLevel":12,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3562046766681217","idStr":"3562046766681217"},"themes":[],"htmlText":"Can I have a comment and like pls thanks","listText":"Can I have a comment and like pls thanks","text":"Can I have a comment and like pls 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thanks!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/122380597","repostId":"1137689091","repostType":4,"isVote":1,"tweetType":1,"viewCount":1565,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":128207542,"gmtCreate":1624516789286,"gmtModify":1634004959936,"author":{"id":"3562046766681217","authorId":"3562046766681217","name":"Jov","avatar":"https://static.tigerbbs.com/2abfe87c588237d141f9b6c3f219d337","crmLevel":12,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3562046766681217","authorIdStr":"3562046766681217"},"themes":[],"htmlText":"Like and comment pls thanks!","listText":"Like and comment pls thanks!","text":"Like and comment pls thanks!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/128207542","repostId":"1115283615","repostType":4,"repost":{"id":"1115283615","kind":"news","pubTimestamp":1624516315,"share":"https://www.laohu8.com/m/news/1115283615?lang=zh_CN&edition=full","pubTime":"2021-06-24 14:31","market":"us","language":"en","title":"Allbirds Rumored to File for IPO Confidentially<blockquote>据传Allbirds将秘密申请IPO</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1115283615","media":"finance.yahoo","summary":"The summer of the disruptive IPO is in full swing.\nTop financial and industry sources are buzzing ab","content":"<p>The summer of the disruptive IPO is in full swing.</p><p><blockquote>颠覆性IPO的夏天正在如火如荼地进行。</blockquote></p><p> Top financial and industry sources are buzzing about Allbirds, which is said to have taken the plunge and filed confidentially for an IPO, looking to cash in on the hot market by leveraging its strong niche in sustainable footwear.</p><p><blockquote>顶级金融和行业消息人士对Allbirds议论纷纷，据说该公司已冒险秘密申请首次公开募股，希望利用其在可持续鞋类领域的强大利基市场获利。</blockquote></p><p> This follows Warby Parker, which said Tuesday that it had submitted its papers for review, and brand powerhouse Authentic Brands Group, which sources said is expected to make its registration statement public next month with an offering to follow shortly. Rent the Runway has also been reported to be considering an offering.</p><p><blockquote>此前，Warby Parker周二表示已提交文件供审查，而品牌巨头Authentic Brands Group预计将于下个月公开其注册声明，并在不久后发行。据报道，Rent the Runway也在考虑提供服务。</blockquote></p><p> These companies and others — like Figs, the medical scrubs brand that is valued at $7.4 billion after is IPO last month — are looking hard at the still hot-stock market. Also jumping into the market this year were resale experts ThredUp, Poshmark Inc., clean beauty pioneer The Honest Co. as well as Dr. Martens and Mytheresa.</p><p><blockquote>这些公司和其他公司——比如上个月首次公开募股后估值为74亿美元的医用手术服品牌Figs——正在密切关注仍然火热的股市。今年进入市场的还有转售专家ThredUp、Poshmark Inc.、清洁美容先驱The Honest Co.以及Dr.Martens和Mytheresa。</blockquote></p><p> Despite the crushing blow of the pandemic, which sent so many shoppers home and forced many a bankruptcy, including Neiman Marcus, J. Crew and J.C. Penney, Wall Street has been on a tear.</p><p><blockquote>尽管疫情造成了毁灭性的打击，许多购物者被送回家，并迫使许多人破产，包括内曼·马库斯、J.Crew和J.C彭尼，华尔街一直在上涨。</blockquote></p><p> It’s a counterintuitive run that’s been fueled by emergency stimulus from the government, low interest rates and the belief that consumers are going to come roaring back, while also retaining their newfound enthusiasm for shopping online.</p><p><blockquote>这是一种违反直觉的走势，是由政府的紧急刺激、低利率以及消费者将卷土重来的信念推动的，同时也保留了他们对网上购物的新热情。</blockquote></p><p> Although COVID-19 killed nearly 3.9 million globally, is still a real and present danger in many countries and is severely tying up supply chains, the Dow Jones Industrial Average is up 29.8 percent over the past year, having dipped 71.34 points to 33,874.24 on Wednesday.</p><p><blockquote>尽管COVID-19在全球造成近390万人死亡，在许多国家仍然是一个真实而现实的危险，并严重阻碍了供应链，但道琼斯工业平均指数在过去一年中上涨了29.8%，周三下跌了71.34点至33,874.24点。</blockquote></p><p> The getting is still good in the stock market — and is not likely to get much better — and many companies are just finally going for it.</p><p><blockquote>股市的走势仍然很好——而且不太可能变得更好——许多公司终于开始尝试了。</blockquote></p><p> That includes the disruptive darlings like Allbirds and Warby Parker that built big names and buzz by taking a new approach to business, although the specifics of just how large and profitable the companies are has always been a matter of debate and mystery.</p><p><blockquote>其中包括像Allbirds和Warby Parker这样的颠覆性宠儿，它们通过采取新的业务方式建立了知名企业和知名度，尽管这些公司的规模和盈利能力的具体情况一直是一个争论和神秘的问题。</blockquote></p><p> Going public would pull back the curtains on the next generation of consumer businesses and reveal just how their new approaches translate into market share and profits.</p><p><blockquote>上市将拉开下一代消费企业的帷幕，并揭示它们的新方法如何转化为市场份额和利润。</blockquote></p><p> If these companies do come to market and impress, they could help shape where investors choose to place their money in the future, what traits the established set of publicly traded firms choose to emphasize and how everyone pitches themselves to Wall Street.</p><p><blockquote>如果这些公司确实上市并给人留下深刻印象，它们可以帮助塑造投资者选择未来将资金投向何处、已建立的上市公司选择强调哪些特征以及每个人如何向华尔街推销自己。</blockquote></p><p> Already, companies across the spectrum that used to worship at the altar of shareholder value are talking about their purpose and how they can make a positive impact on the world — notions that Allbirds and Warby Parker, for instance, were founded on.</p><p><blockquote>过去崇拜股东价值的各种公司已经在谈论他们的目标以及如何对世界产生积极影响——例如，Allbirds和Warby Parker就是基于这些理念成立的。</blockquote></p><p> These companies have long been on the radar, but they seem to have changed their tune rather quickly when it comes to joining the public markets.</p><p><blockquote>这些公司长期以来一直受到关注，但在加入公开市场方面，它们似乎很快就改变了态度。</blockquote></p><p> At Allbirds, the word from cofounder Tim Brown in late February was: “We have no plans for an IPO. The possibility of being a public company is a huge challenge, and at five years old, it’s still very early in our life cycle.”</p><p><blockquote>在Allbirds，联合创始人蒂姆·布朗(Tim Brown)在2月底表示：“我们没有IPO计划。成为一家上市公司的可能性是一个巨大的挑战，而且在我们成立五年的时候，它仍然处于生命周期的早期。”</blockquote></p><p> But that sentiment that seemed to haveshifted by April, when the company said, “Allbirds has always been focused on building a great company, and as a B Corp and Public Benefit Corporation, doing what is best for our stakeholders (planet, people, investors) at the right time and in a way that helps the business grow in a sustainable fashion.”</p><p><blockquote>但这种情绪似乎在4月份发生了转变，当时该公司表示：“Allbirds一直专注于建立一家伟大的公司，作为一家B公司和公益公司，为我们的利益相关者（地球、人类、投资者）做最有利的事情）在正确的时间并以帮助业务以可持续的方式发展。”</blockquote></p><p> The company did not immediately comment on Wednesday.</p><p><blockquote>该公司周三没有立即置评。</blockquote></p><p> When WWD first reported that Warby Parker was looking at an offering in March, the company said, “We’ve always viewed an IPO as a financing opportunity and it’s a likely outcome at some point, though we don’t have immediate plans to go public.”</p><p><blockquote>当WWD在3月份首次报道Warby Parker正在考虑发行时，该公司表示：“我们一直将IPO视为一个融资机会，并且在某个时候这是一个可能的结果，尽管我们没有立即上市的计划。”</blockquote></p><p> On Tuesday, things felt much more immediate as the company said it had “confidentially submitted a draft registration statement on Form S-1 with the Securities and Exchange Commission.”</p><p><blockquote>周二，事情感觉更加直接，因为该公司表示已“秘密向美国证券交易委员会提交了S-1表格注册声明草案”。</blockquote></p><p> Filing confidently lets companies iron out any issues with SEC staff before the big reveal — which will no doubt have many on the edge of their seats.</p><p><blockquote>自信地提交文件可以让公司在重大披露之前解决与SEC工作人员的任何问题——这无疑会让许多人坐立不安。</blockquote></p><p> IPOs will help early investors cash out and could also raise money that would go directly to the companies to fuel growth ambitions.</p><p><blockquote>首次公开募股将帮助早期投资者套现，还可以筹集资金，直接流向公司，以推动增长雄心。</blockquote></p><p> And by all accounts, the next generation is continuing to look to the future and is staffing up to inherit the world (or try to).</p><p><blockquote>从各方面来看，下一代将继续展望未来，并为继承世界（或试图继承）做好准备。</blockquote></p><p> In that vein, Aliza Licht has been named head of social media and brand experiences at Warby Parker, a new full-time post.</p><p><blockquote>本着这种精神，Aliza Licht被任命为Warby Parker社交媒体和品牌体验主管，这是一个新的全职职位。</blockquote></p><p> Licht, who has been working with the brand for the past nine months, will report to Lori Krauss, chief marketing officer of Warby Parker. Licht is founder and president of Leave Your Mark LLC and will continue to host the “Leave Your Mark” podcast and serve as a mentor to the members-only community founded to cultivate professional development, networking and mentorship in the working world. She is the author of the book “Leave Your Mark.”</p><p><blockquote>Licht在过去的九个月里一直与该品牌合作，他将向Warby Parker首席营销官Lori Krauss汇报。Licht是Leave Your Mark LLC的创始人兼总裁，他将继续主持“Leave Your Mark”播客，并担任会员专属社区的导师，该社区旨在培养工作世界的职业发展、网络和指导。她是《留下你的印记》一书的作者。</blockquote></p><p></p><p> Earlier in her career, Licht was executive vice president, brand marketing and communications at Alice + Olivia for two and a half years. Before that, she was senior vice president, global communications at Donna Karan International, where she worked for 17 years. For six years, she was the voice of DKNY PR Girl, the social media personality.</p><p><blockquote>在她职业生涯的早期，Licht在Alice+Olivia担任了两年半的品牌营销和传播执行副总裁。在此之前，她是唐娜·卡兰国际公司全球传播高级副总裁，在那里她工作了17年。六年来，她一直是社交媒体名人DKNY公关女孩的代言人。</blockquote></p><p> “I’ve been a longtime fan and customer of the brand, and after working with the company for the past nine months in a consulting capacity, I fell in love with the mission and company culture. It’s a really special and innovative place to work, and I feel honored to join the team and take on this new role of social media and brand experiences,” said Licht.</p><p><blockquote>“我一直是该品牌的长期粉丝和客户，在过去九个月以咨询身份与该公司合作后，我爱上了该公司的使命和公司文化。这是一个非常特别和创新的工作场所，我很荣幸加入该团队并承担社交媒体和品牌体验的新角色，”Licht说。</blockquote></p><p></p>","source":"lsy1612507957220","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Allbirds Rumored to File for IPO Confidentially<blockquote>据传Allbirds将秘密申请IPO</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nAllbirds Rumored to File for IPO Confidentially<blockquote>据传Allbirds将秘密申请IPO</blockquote>\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">finance.yahoo</strong><span class=\"h-time small\">2021-06-24 14:31</span>\n</p>\n</h4>\n</header>\n<article>\n<p>The summer of the disruptive IPO is in full swing.</p><p><blockquote>颠覆性IPO的夏天正在如火如荼地进行。</blockquote></p><p> Top financial and industry sources are buzzing about Allbirds, which is said to have taken the plunge and filed confidentially for an IPO, looking to cash in on the hot market by leveraging its strong niche in sustainable footwear.</p><p><blockquote>顶级金融和行业消息人士对Allbirds议论纷纷，据说该公司已冒险秘密申请首次公开募股，希望利用其在可持续鞋类领域的强大利基市场获利。</blockquote></p><p> This follows Warby Parker, which said Tuesday that it had submitted its papers for review, and brand powerhouse Authentic Brands Group, which sources said is expected to make its registration statement public next month with an offering to follow shortly. Rent the Runway has also been reported to be considering an offering.</p><p><blockquote>此前，Warby Parker周二表示已提交文件供审查，而品牌巨头Authentic Brands Group预计将于下个月公开其注册声明，并在不久后发行。据报道，Rent the Runway也在考虑提供服务。</blockquote></p><p> These companies and others — like Figs, the medical scrubs brand that is valued at $7.4 billion after is IPO last month — are looking hard at the still hot-stock market. Also jumping into the market this year were resale experts ThredUp, Poshmark Inc., clean beauty pioneer The Honest Co. as well as Dr. Martens and Mytheresa.</p><p><blockquote>这些公司和其他公司——比如上个月首次公开募股后估值为74亿美元的医用手术服品牌Figs——正在密切关注仍然火热的股市。今年进入市场的还有转售专家ThredUp、Poshmark Inc.、清洁美容先驱The Honest Co.以及Dr.Martens和Mytheresa。</blockquote></p><p> Despite the crushing blow of the pandemic, which sent so many shoppers home and forced many a bankruptcy, including Neiman Marcus, J. Crew and J.C. Penney, Wall Street has been on a tear.</p><p><blockquote>尽管疫情造成了毁灭性的打击，许多购物者被送回家，并迫使许多人破产，包括内曼·马库斯、J.Crew和J.C彭尼，华尔街一直在上涨。</blockquote></p><p> It’s a counterintuitive run that’s been fueled by emergency stimulus from the government, low interest rates and the belief that consumers are going to come roaring back, while also retaining their newfound enthusiasm for shopping online.</p><p><blockquote>这是一种违反直觉的走势，是由政府的紧急刺激、低利率以及消费者将卷土重来的信念推动的，同时也保留了他们对网上购物的新热情。</blockquote></p><p> Although COVID-19 killed nearly 3.9 million globally, is still a real and present danger in many countries and is severely tying up supply chains, the Dow Jones Industrial Average is up 29.8 percent over the past year, having dipped 71.34 points to 33,874.24 on Wednesday.</p><p><blockquote>尽管COVID-19在全球造成近390万人死亡，在许多国家仍然是一个真实而现实的危险，并严重阻碍了供应链，但道琼斯工业平均指数在过去一年中上涨了29.8%，周三下跌了71.34点至33,874.24点。</blockquote></p><p> The getting is still good in the stock market — and is not likely to get much better — and many companies are just finally going for it.</p><p><blockquote>股市的走势仍然很好——而且不太可能变得更好——许多公司终于开始尝试了。</blockquote></p><p> That includes the disruptive darlings like Allbirds and Warby Parker that built big names and buzz by taking a new approach to business, although the specifics of just how large and profitable the companies are has always been a matter of debate and mystery.</p><p><blockquote>其中包括像Allbirds和Warby Parker这样的颠覆性宠儿，它们通过采取新的业务方式建立了知名企业和知名度，尽管这些公司的规模和盈利能力的具体情况一直是一个争论和神秘的问题。</blockquote></p><p> Going public would pull back the curtains on the next generation of consumer businesses and reveal just how their new approaches translate into market share and profits.</p><p><blockquote>上市将拉开下一代消费企业的帷幕，并揭示它们的新方法如何转化为市场份额和利润。</blockquote></p><p> If these companies do come to market and impress, they could help shape where investors choose to place their money in the future, what traits the established set of publicly traded firms choose to emphasize and how everyone pitches themselves to Wall Street.</p><p><blockquote>如果这些公司确实上市并给人留下深刻印象，它们可以帮助塑造投资者选择未来将资金投向何处、已建立的上市公司选择强调哪些特征以及每个人如何向华尔街推销自己。</blockquote></p><p> Already, companies across the spectrum that used to worship at the altar of shareholder value are talking about their purpose and how they can make a positive impact on the world — notions that Allbirds and Warby Parker, for instance, were founded on.</p><p><blockquote>过去崇拜股东价值的各种公司已经在谈论他们的目标以及如何对世界产生积极影响——例如，Allbirds和Warby Parker就是基于这些理念成立的。</blockquote></p><p> These companies have long been on the radar, but they seem to have changed their tune rather quickly when it comes to joining the public markets.</p><p><blockquote>这些公司长期以来一直受到关注，但在加入公开市场方面，它们似乎很快就改变了态度。</blockquote></p><p> At Allbirds, the word from cofounder Tim Brown in late February was: “We have no plans for an IPO. The possibility of being a public company is a huge challenge, and at five years old, it’s still very early in our life cycle.”</p><p><blockquote>在Allbirds，联合创始人蒂姆·布朗(Tim Brown)在2月底表示：“我们没有IPO计划。成为一家上市公司的可能性是一个巨大的挑战，而且在我们成立五年的时候，它仍然处于生命周期的早期。”</blockquote></p><p> But that sentiment that seemed to haveshifted by April, when the company said, “Allbirds has always been focused on building a great company, and as a B Corp and Public Benefit Corporation, doing what is best for our stakeholders (planet, people, investors) at the right time and in a way that helps the business grow in a sustainable fashion.”</p><p><blockquote>但这种情绪似乎在4月份发生了转变，当时该公司表示：“Allbirds一直专注于建立一家伟大的公司，作为一家B公司和公益公司，为我们的利益相关者（地球、人类、投资者）做最有利的事情）在正确的时间并以帮助业务以可持续的方式发展。”</blockquote></p><p> The company did not immediately comment on Wednesday.</p><p><blockquote>该公司周三没有立即置评。</blockquote></p><p> When WWD first reported that Warby Parker was looking at an offering in March, the company said, “We’ve always viewed an IPO as a financing opportunity and it’s a likely outcome at some point, though we don’t have immediate plans to go public.”</p><p><blockquote>当WWD在3月份首次报道Warby Parker正在考虑发行时，该公司表示：“我们一直将IPO视为一个融资机会，并且在某个时候这是一个可能的结果，尽管我们没有立即上市的计划。”</blockquote></p><p> On Tuesday, things felt much more immediate as the company said it had “confidentially submitted a draft registration statement on Form S-1 with the Securities and Exchange Commission.”</p><p><blockquote>周二，事情感觉更加直接，因为该公司表示已“秘密向美国证券交易委员会提交了S-1表格注册声明草案”。</blockquote></p><p> Filing confidently lets companies iron out any issues with SEC staff before the big reveal — which will no doubt have many on the edge of their seats.</p><p><blockquote>自信地提交文件可以让公司在重大披露之前解决与SEC工作人员的任何问题——这无疑会让许多人坐立不安。</blockquote></p><p> IPOs will help early investors cash out and could also raise money that would go directly to the companies to fuel growth ambitions.</p><p><blockquote>首次公开募股将帮助早期投资者套现，还可以筹集资金，直接流向公司，以推动增长雄心。</blockquote></p><p> And by all accounts, the next generation is continuing to look to the future and is staffing up to inherit the world (or try to).</p><p><blockquote>从各方面来看，下一代将继续展望未来，并为继承世界（或试图继承）做好准备。</blockquote></p><p> In that vein, Aliza Licht has been named head of social media and brand experiences at Warby Parker, a new full-time post.</p><p><blockquote>本着这种精神，Aliza Licht被任命为Warby Parker社交媒体和品牌体验主管，这是一个新的全职职位。</blockquote></p><p> Licht, who has been working with the brand for the past nine months, will report to Lori Krauss, chief marketing officer of Warby Parker. Licht is founder and president of Leave Your Mark LLC and will continue to host the “Leave Your Mark” podcast and serve as a mentor to the members-only community founded to cultivate professional development, networking and mentorship in the working world. She is the author of the book “Leave Your Mark.”</p><p><blockquote>Licht在过去的九个月里一直与该品牌合作，他将向Warby Parker首席营销官Lori Krauss汇报。Licht是Leave Your Mark LLC的创始人兼总裁，他将继续主持“Leave Your Mark”播客，并担任会员专属社区的导师，该社区旨在培养工作世界的职业发展、网络和指导。她是《留下你的印记》一书的作者。</blockquote></p><p></p><p> Earlier in her career, Licht was executive vice president, brand marketing and communications at Alice + Olivia for two and a half years. Before that, she was senior vice president, global communications at Donna Karan International, where she worked for 17 years. For six years, she was the voice of DKNY PR Girl, the social media personality.</p><p><blockquote>在她职业生涯的早期，Licht在Alice+Olivia担任了两年半的品牌营销和传播执行副总裁。在此之前，她是唐娜·卡兰国际公司全球传播高级副总裁，在那里她工作了17年。六年来，她一直是社交媒体名人DKNY公关女孩的代言人。</blockquote></p><p> “I’ve been a longtime fan and customer of the brand, and after working with the company for the past nine months in a consulting capacity, I fell in love with the mission and company culture. It’s a really special and innovative place to work, and I feel honored to join the team and take on this new role of social media and brand experiences,” said Licht.</p><p><blockquote>“我一直是该品牌的长期粉丝和客户，在过去九个月以咨询身份与该公司合作后，我爱上了该公司的使命和公司文化。这是一个非常特别和创新的工作场所，我很荣幸加入该团队并承担社交媒体和品牌体验的新角色，”Licht说。</blockquote></p><p></p>\n<div class=\"bt-text\">\n\n\n<p> 来源：<a href=\"https://finance.yahoo.com/news/allbirds-rumored-file-ipo-confidentially-040116055.html\">finance.yahoo</a></p>\n<p>为提升您的阅读体验，我们对本页面进行了排版优化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://finance.yahoo.com/news/allbirds-rumored-file-ipo-confidentially-040116055.html","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1115283615","content_text":"The summer of the disruptive IPO is in full swing.\nTop financial and industry sources are buzzing about Allbirds, which is said to have taken the plunge and filed confidentially for an IPO, looking to cash in on the hot market by leveraging its strong niche in sustainable footwear.\nThis follows Warby Parker, which said Tuesday that it had submitted its papers for review, and brand powerhouse Authentic Brands Group, which sources said is expected to make its registration statement public next month with an offering to follow shortly. Rent the Runway has also been reported to be considering an offering.\nThese companies and others — like Figs, the medical scrubs brand that is valued at $7.4 billion after is IPO last month — are looking hard at the still hot-stock market. Also jumping into the market this year were resale experts ThredUp, Poshmark Inc., clean beauty pioneer The Honest Co. as well as Dr. Martens and Mytheresa.\nDespite the crushing blow of the pandemic, which sent so many shoppers home and forced many a bankruptcy, including Neiman Marcus, J. Crew and J.C. Penney, Wall Street has been on a tear.\nIt’s a counterintuitive run that’s been fueled by emergency stimulus from the government, low interest rates and the belief that consumers are going to come roaring back, while also retaining their newfound enthusiasm for shopping online.\nAlthough COVID-19 killed nearly 3.9 million globally, is still a real and present danger in many countries and is severely tying up supply chains, the Dow Jones Industrial Average is up 29.8 percent over the past year, having dipped 71.34 points to 33,874.24 on Wednesday.\nThe getting is still good in the stock market — and is not likely to get much better — and many companies are just finally going for it.\nThat includes the disruptive darlings like Allbirds and Warby Parker that built big names and buzz by taking a new approach to business, although the specifics of just how large and profitable the companies are has always been a matter of debate and mystery.\nGoing public would pull back the curtains on the next generation of consumer businesses and reveal just how their new approaches translate into market share and profits.\nIf these companies do come to market and impress, they could help shape where investors choose to place their money in the future, what traits the established set of publicly traded firms choose to emphasize and how everyone pitches themselves to Wall Street.\nAlready, companies across the spectrum that used to worship at the altar of shareholder value are talking about their purpose and how they can make a positive impact on the world — notions that Allbirds and Warby Parker, for instance, were founded on.\nThese companies have long been on the radar, but they seem to have changed their tune rather quickly when it comes to joining the public markets.\nAt Allbirds, the word from cofounder Tim Brown in late February was: “We have no plans for an IPO. The possibility of being a public company is a huge challenge, and at five years old, it’s still very early in our life cycle.”\nBut that sentiment that seemed to haveshifted by April, when the company said, “Allbirds has always been focused on building a great company, and as a B Corp and Public Benefit Corporation, doing what is best for our stakeholders (planet, people, investors) at the right time and in a way that helps the business grow in a sustainable fashion.”\nThe company did not immediately comment on Wednesday.\nWhen WWD first reported that Warby Parker was looking at an offering in March, the company said, “We’ve always viewed an IPO as a financing opportunity and it’s a likely outcome at some point, though we don’t have immediate plans to go public.”\nOn Tuesday, things felt much more immediate as the company said it had “confidentially submitted a draft registration statement on Form S-1 with the Securities and Exchange Commission.”\nFiling confidently lets companies iron out any issues with SEC staff before the big reveal — which will no doubt have many on the edge of their seats.\nIPOs will help early investors cash out and could also raise money that would go directly to the companies to fuel growth ambitions.\nAnd by all accounts, the next generation is continuing to look to the future and is staffing up to inherit the world (or try to).\nIn that vein, Aliza Licht has been named head of social media and brand experiences at Warby Parker, a new full-time post.\nLicht, who has been working with the brand for the past nine months, will report to Lori Krauss, chief marketing officer of Warby Parker. Licht is founder and president of Leave Your Mark LLC and will continue to host the “Leave Your Mark” podcast and serve as a mentor to the members-only community founded to cultivate professional development, networking and mentorship in the working world. She is the author of the book “Leave Your Mark.”\nEarlier in her career, Licht was executive vice president, brand marketing and communications at Alice + Olivia for two and a half years. Before that, she was senior vice president, global communications at Donna Karan International, where she worked for 17 years. For six years, she was the voice of DKNY PR Girl, the social media personality.\n“I’ve been a longtime fan and customer of the brand, and after working with the company for the past nine months in a consulting capacity, I fell in love with the mission and company culture. It’s a really special and innovative place to work, and I feel honored to join the team and take on this new role of social media and brand experiences,” said Licht.","news_type":1,"symbols_score_info":{}},"isVote":1,"tweetType":1,"viewCount":1709,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":165851965,"gmtCreate":1624118723757,"gmtModify":1634010542247,"author":{"id":"3562046766681217","authorId":"3562046766681217","name":"Jov","avatar":"https://static.tigerbbs.com/2abfe87c588237d141f9b6c3f219d337","crmLevel":12,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3562046766681217","authorIdStr":"3562046766681217"},"themes":[],"htmlText":"Like and comment pls! Thanks!","listText":"Like and comment pls! Thanks!","text":"Like and comment pls! 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