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等风来001
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等风来001
07-29
$霸王茶姬(CHA)$
你们卖出自己筹码不骂上2句!?
等风来001
07-01
$Circle Internet Corp.(CRCL)$
快跑啊
等风来001
06-27
$Circle Internet Corp.(CRCL)$
50%深度回调
等风来001
06-26
$Circle Internet Corp.(CRCL)$
快跑。又要die了
等风来001
06-26
$Circle Internet Corp.(CRCL)$
撤退 买国泰君安
等风来001
06-26
$霸王茶姬(CHA)$
ipo是19美金 靠了背了
等风来001
06-25
$Circle Internet Corp.(CRCL)$
再不跑🏃 就成首富了
等风来001
06-24
$Circle Internet Corp.(CRCL)$
快跑 今天📉40个点
等风来001
06-10
$霸王茶姬(CHA)$
跌这么狠。
等风来001
06-09
$霸王茶姬(CHA)$
霸王又开始诱多了 老套路,然后📉,然后开盘涨跌涨跌
等风来001
06-05
$霸王茶姬(CHA)$
哈哈 一点没错 今天跌12个点
等风来001
06-05
$霸王茶姬(CHA)$
一下子冲到最高点了。厉害。后面就是震荡了
等风来001
06-04
$拼多多(PDD)$
多多发威
等风来001
06-04
$霸王茶姬(CHA)$
好几次都没冲破31.几
等风来001
05-30
马上就涨起来了
等风来001
05-30
$拼多多(PDD)$
坚定看好拼多多,如果这都不看好,那些亏损的甚至营收受挫且亏损的都涨起来了,你看优品跌了20然后就涨起来了,相信国人的操盘手,拉一下就起来了
等风来001
05-30
$霸王茶姬(CHA)$
理论上是成本增加,开店海外受阻,返回国内开1000家店,加剧内卷都是利空27元的底价才对
等风来001
05-29
我靠98买 赚大了
等风来001
05-29
$拼多多(PDD)$
继续加仓 长期看好
等风来001
05-29
长期看好
电商“逆行者”拼多多:砸 1000 亿把电商根基扎进产业带
去老虎APP查看更多动态
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src=\"https://fid-75186.picgzc.qpic.cn/20250529162604335v2010uwz3oxgika\"/><p>拼多多率先推出 “百亿减免”“电商西进” 等举措,前者通过降低入驻门槛、减免技术服务费,吸引中小商家入驻;后者则瞄准中西部地区,挖掘潜在消费力。今年,拼多多更进一步,将扶持力度升级为 “千亿扶持” 战略,通过降本减佣、优化运营规则、提供流量倾斜等多维手段,直接反哺供需两端。?</p><p>从财务数据拆解来看,本季度拼多多营销费用高达 334 亿元,较去年同期激增近 100 亿元,甚至超过上一季度电商旺季的支出规模。“百亿减免” 政策的持续深化,使得平台大幅降低商家运营成本,直接导致广告变现率同比下降,毛利润较市场预期低 50 亿元。</p><p>这些数据明确揭示,拼多多正将大量利润用于商家支持和产业升级方面。尽管此策略短期内对收入和利润产生了显著影响,但为未来获取“长远利益”奠定了坚实基础。多家媒体根据财报数据估算,拼多多一季度的GMV增速是16%,大致推算本季度GMV大约1.07万亿,“扶持+减免”的效果显著,带动了上万亿的消费。</p><p>在财报电话会上,拼多多管理层多次强调长期投入的决心。董事长陈磊将商家投入明确视为 “<span>长期投资</span>”,执行董事赵佳臻也表示将整合全平台资源推进 “千亿扶持”,为商家提供更稳定的经营预期。这种表态并非空泛承诺 —— 从农业领域的 “数商兴农科技小院”,到消费端的 “平台直补” 创新模式,拼多多正通过真金白银的投入,构建覆盖生产、流通、消费全链条的生态体系。?</p><p>目前,一些电商头部企业扎堆布局 AI 大模型、生成式应用时,而拼多多选择坚守电商主业。这种看似 “保守” 的策略,实则源于对行业本质的深刻理解。</p><p>当前,电商行业已进入存量竞争阶段,用户对商品品质、服务体验的要求显著提升,而商家也亟需数字化转型突破发展瓶颈。在此背景下,拼多多通过 “千亿扶持” 战略,一方面帮助商家提升供应链效率、打造品牌竞争力;另一方面通过补贴政策刺激消费,实现供需两端的良性循环。</p><p>从更宏观的视角看,这种战略选择契合电商行业向高质量发展的趋势。当部分平台沉迷于短期流量收割时,拼多多正通过产业协同、技术赋能,构建更稳固的竞争壁垒。</p><p><strong>二、用真金白银构建平台、商家与用户共赢的生态体系</strong></p><p>面对商家在市场波动中可能面临的困境,拼多多推出了堪称电商行业有史以来最大的惠商行动 ——“千亿扶持” 战略。这一战略自 2025 年 4 月启动以来,针对不同品类制定差异化扶持方案,用真金白银推动电商行业高质量发展。?</p><p>拼多多以 “千亿扶持” 计划为核心,通过 “2025 多多好特产” 专项行动、“百亿补贴” 升级及商家降本增效等举措,深度赋能农货产业带与制造业,推动品质标准化、品牌孵化及消费升级,构建起平台、商家与用户共赢的生态体系。</p><p><strong>——农业领域:标准化升级与品牌价值挖掘</strong></p><p>“2025 多多好特产” 专项行动成为农业领域扶持的核心载体,其触角深入全国各大农牧产区,通过 “品质标准化 + 供应链优化 + 品牌营销” 组合拳,推动农货上行模式革新。</p><p>在海南荔枝产区,平台专项负责人深入陵水、万宁等地果园,从产量评估到分拣流程全程介入,制定涵盖外观、重量、发货时效的严格标准,并通过 “百亿精品水果” 专项给予流量与补贴支持。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20250529162605461v2015vrdrym4eu6\"/><p>此举不仅解决了海南荔枝与广东产区的上市期冲突问题,更通过 “扶优去劣” 策略让优质商家脱颖而出 —— 头部商家赖启春通过精细化分级与 “百亿补贴” 资源,妃子笑预售订单突破 3 万单,提升收购标准,收购价较往年提高 5 元,带动农户增收,形成 “品质提升 — 溢价实现 — 农户增收” 的正向循环。</p><p>在重庆荣昌卤鹅产业带,平台通过冷链物流升级与 “非遗 + 电商” 模式,将原本局限于川渝地区的地方特产推向全国市场。</p><p>非遗老字号 “渝飨记” 借助平台 扶持,实现冷链配送,销量大增,最远订单来自新疆喀什。同时,平台引导商家优化产品结构,开发小包装卤鹅、真空锁鲜装等适合电商渠道的品类,推动荣昌卤鹅从 “区域性小吃” 向 “全国性品牌” 跨越。</p><p><strong>——制造业领域:新质供给培育与产业链重构</strong></p><p>在制造业领域,拼多多聚焦 “新质供给”,通过降低商家试错成本、提供技术升级支持,助力产业带突破同质化竞争困局。深圳相机产业带的 KOMERY 品牌曾长期为国际大牌代工,2024 年借助平台 “新质商家扶持计划”,推出具备 12 倍光学变焦、7200 万像素的 W10 微单相机,售价仅为国际同类产品的 1/4,通过 “百亿补贴” 迅速打开市场,月销量突破数千台。</p><p>该品牌负责人丁辉表示,“百亿补贴”后的平台费率优惠仅 2% 左右,而传统电商高达 20%。这些优惠政策使其能够将更多资金投入研发,每年投入超 200 万元用于用户需求测试与技术迭代,形成 “高性价比 — 用户口碑 — 品牌溢价” 的良性循环。</p><p>河北安新作为 “北方鞋都”,长期困于代工模式,95 后商家王智福研发的碳板跑鞋成为破局关键。该产品采用福建采购的高端碳板鞋底,成本接近传统鞋款售价,但凭借平台 “百亿补贴” 与精准流量推送,首批 2000 双鞋在两周内售罄,带动店铺月销售额突破数百万元。</p><p>此举不仅激活了安新制鞋业对中高端市场的探索,更吸引马拉松爱好者等专业用户群体,推动产业带从 “量增” 向 “质变” 转型。目前,当地已有多家工厂跟进研发运动鞋新品,形成 “头部引领 — 集群升级” 的产业生态。</p><p><strong>——消费端:补贴创新与需求场景拓展</strong></p><p>在消费端,拼多多通过 “100 亿商家回馈计划”,将补贴资源精准投向产业带定制商品,激活多元化消费需求。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20250529162607058v201k1ahp8qqmrq\"/><p>湖南 “缺牙齿” 爆辣素牛肚的走红,则展现了平台对年轻消费群体的精准捕捉。通过结合 “吃辣挑战” 社交营销,该产品在拼多多实现日销超万单,相关话题播放量破亿。平台不仅提供流量扶持,更引导商家优化供应链。结合拼多多消费趋势数据,“缺牙齿”还推出了系列小吃产品如香辣素耳尖、香辣脆骨等。同时借助跨境电商试水东南亚市场,首月销量突破 1 万件,展现出 “地域特色 — 社交传播 — 全球化布局” 的完整路径。</p><p>安徽宣纸商家汪炜跻,开发出《上林赋》5 米卷轴字帖,结合拼多多“新质供给” 流量扶持,推动非遗产品从 “小众收藏” 走向 “大众消费”。</p><p><strong>——生态共建:从流量运营到价值共生</strong></p><p>“商家权益保护委员会” 的成立,标志着拼多多从 “流量平台” 向 “生态共建者” 的角色转变。该机制推出 “异常订单预警”“低价风险预警” 等举措,例如,山西的商家李诗宣指出,平台全面开放异常订单申诉权限后,大多数异常订单均能成功申诉。据李诗宣估计,多项平台政策的综合效应使得每年可节省数十万元的费用。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20250529162619169v201aabsnblwoti\"/><p>宁波的“楼茂记”通过“常态化交流机制”获得了运营策略的指导,降低了运营成本,并通过转向顺丰冷链提升了产品的保鲜度,进而提高了产品的性价比。YZZCAM的创始人张云表示,去年,“百亿减免”政策的推广,包括软件服务费减免和异常订单申诉等,每年可节省二三十万元的费用。</p><p>与此同时,“数商兴农科技小院” 的落地,展现了平台在农业现代化中的基础设施作用。在云南大理古生村,该项目支持<a href=\"https://laohu8.com/S/000061\">农产品</a>运营数字系统研发,并培育出 “数据驱动” 的新型职业农民。</p><p><strong>三、当流量退潮,什么才是电商的 “压舱石”?</strong></p><p>在行业追求流量风口的当下,拼多多的 “逆势” 深耕揭示了电商行业的底层规律:流量红利终将消退,唯有扎根产业带、服务实体经济,才能实现可持续发展。</p><p>从海南荔枝到重庆卤鹅,从深圳相机到河北跑鞋,拼多多平台用实践证明,真正的竞争力源于对 “人、货、场” 的深度重构 —— 通过降低商家成本、提升产品品质、激活消费需求,构建起多方共赢的价值网络。</p><p>这种 “长期主义” 的投入,正在改写电商行业的竞争规则。当其他平台沉迷于短期流量博弈时,拼多多以千亿资源投入产业带 “新基建”,其意义远超商业范畴:它不仅是一家企业的战略选择,更是中国电商从 “规模扩张” 转向 “质量提升” 的时代注脚。</p><p>未来,随着 “千亿扶持” 战略的持续深化,或许我们将见证更多传统产业在电商赋能下焕发新生,而这,才是数字经济与实体经济深度融合的真正价值所在。(责任编辑:姜永丹 )</p><p>【免责声明】【广告】本文仅代表作者本人观点,与和讯网无关。和讯网站对文中陈述、观点判断保持中立,不对所包含内容的准确性、可靠性或完整性提供任何明示或暗示的保证。请读者仅作参考,并请自行承担全部责任。邮箱:news_center@staff.hexun.com</p></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>电商“逆行者”拼多多:砸 1000 亿把电商根基扎进产业带</title>\n<style 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margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n电商“逆行者”拼多多:砸 1000 亿把电商根基扎进产业带\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-05-29 16:21 北京时间 <a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202505291631209506ab17&s=b><strong>和讯</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>在互联网行业 AI 浪潮汹涌,众多企业纷纷追逐风口之时,拼多多交出的 2025 年第一季度财报,在市场中激起千层浪。财报显示,一季度拼多多实现营收 957 亿元,同比增长 10%。营业利润为160.856亿元,同比下降38%。非美国通用会计准则下营业利润为182.597亿元,同比下降36%。财报公布后,拼多多股价一度大跌,最终收跌接近14%。然而,这场看似 “失意” 的财报背后,实则暗藏着拼多多对...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202505291631209506ab17&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"LU1868837722.USD":"CT (LUX) I GLOBAL EMERGING MARKET EQUITIES \"2\" (USD) ACC","IE00B0JY6N72.USD":"PINEBRIDGE GLOBAL EMERGING MARKETS FOCUS EQUITY \"A\" (USD) ACC","BK4509":"腾讯概念","LU2039709279.SGD":"MANULIFE GF DRAGON GROWTH \"AA\" (SGDHDG) INC","LU0328353924.USD":"UBS (LUX) EQUITY SICAV - GLOBAL EMERGING MARKETS OPPORTUNITY (USD) \"P\" (USD) ACC","BK4220":"综合零售","LU0821914370.USD":"贝莱德亚洲成长领袖A2","LU0683595622.HKD":"AB SICAV I-EM.MKTS MUL.ASS.PTF(AD)","LU1242518857.USD":"FULLERTON LUX FUNDS - ASIA ABSOLUTE ALPHA \"I\" (USD) ACC","PDD":"拼多多","LU0143863198.USD":"CT (LUX) I GLOBAL EMERGING MARKET EQUITIES\"AU\" (USD) ACC","LU0823039010.USD":"AMUNDI FUNDS ASIA EQUITY FOCUS \"A2\" (USD) INC","BK4501":"段永平概念","LU0516423174.USD":"FULLERTON LUX FUNDS - ASIA FOCUS EQUITIES \"I\" (USD) 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政策的持续深化,使得平台大幅降低商家运营成本,直接导致广告变现率同比下降,毛利润较市场预期低 50 亿元。这些数据明确揭示,拼多多正将大量利润用于商家支持和产业升级方面。尽管此策略短期内对收入和利润产生了显著影响,但为未来获取“长远利益”奠定了坚实基础。多家媒体根据财报数据估算,拼多多一季度的GMV增速是16%,大致推算本季度GMV大约1.07万亿,“扶持+减免”的效果显著,带动了上万亿的消费。在财报电话会上,拼多多管理层多次强调长期投入的决心。董事长陈磊将商家投入明确视为 “长期投资”,执行董事赵佳臻也表示将整合全平台资源推进 “千亿扶持”,为商家提供更稳定的经营预期。这种表态并非空泛承诺 —— 从农业领域的 “数商兴农科技小院”,到消费端的 “平台直补” 创新模式,拼多多正通过真金白银的投入,构建覆盖生产、流通、消费全链条的生态体系。?目前,一些电商头部企业扎堆布局 AI 大模型、生成式应用时,而拼多多选择坚守电商主业。这种看似 “保守” 的策略,实则源于对行业本质的深刻理解。当前,电商行业已进入存量竞争阶段,用户对商品品质、服务体验的要求显著提升,而商家也亟需数字化转型突破发展瓶颈。在此背景下,拼多多通过 “千亿扶持” 战略,一方面帮助商家提升供应链效率、打造品牌竞争力;另一方面通过补贴政策刺激消费,实现供需两端的良性循环。从更宏观的视角看,这种战略选择契合电商行业向高质量发展的趋势。当部分平台沉迷于短期流量收割时,拼多多正通过产业协同、技术赋能,构建更稳固的竞争壁垒。二、用真金白银构建平台、商家与用户共赢的生态体系面对商家在市场波动中可能面临的困境,拼多多推出了堪称电商行业有史以来最大的惠商行动 ——“千亿扶持” 战略。这一战略自 2025 年 4 月启动以来,针对不同品类制定差异化扶持方案,用真金白银推动电商行业高质量发展。?拼多多以 “千亿扶持” 计划为核心,通过 “2025 多多好特产” 专项行动、“百亿补贴” 升级及商家降本增效等举措,深度赋能农货产业带与制造业,推动品质标准化、品牌孵化及消费升级,构建起平台、商家与用户共赢的生态体系。——农业领域:标准化升级与品牌价值挖掘“2025 多多好特产” 专项行动成为农业领域扶持的核心载体,其触角深入全国各大农牧产区,通过 “品质标准化 + 供应链优化 + 品牌营销” 组合拳,推动农货上行模式革新。在海南荔枝产区,平台专项负责人深入陵水、万宁等地果园,从产量评估到分拣流程全程介入,制定涵盖外观、重量、发货时效的严格标准,并通过 “百亿精品水果” 专项给予流量与补贴支持。此举不仅解决了海南荔枝与广东产区的上市期冲突问题,更通过 “扶优去劣” 策略让优质商家脱颖而出 —— 头部商家赖启春通过精细化分级与 “百亿补贴” 资源,妃子笑预售订单突破 3 万单,提升收购标准,收购价较往年提高 5 元,带动农户增收,形成 “品质提升 — 溢价实现 — 农户增收” 的正向循环。在重庆荣昌卤鹅产业带,平台通过冷链物流升级与 “非遗 + 电商” 模式,将原本局限于川渝地区的地方特产推向全国市场。非遗老字号 “渝飨记” 借助平台 扶持,实现冷链配送,销量大增,最远订单来自新疆喀什。同时,平台引导商家优化产品结构,开发小包装卤鹅、真空锁鲜装等适合电商渠道的品类,推动荣昌卤鹅从 “区域性小吃” 向 “全国性品牌” 跨越。——制造业领域:新质供给培育与产业链重构在制造业领域,拼多多聚焦 “新质供给”,通过降低商家试错成本、提供技术升级支持,助力产业带突破同质化竞争困局。深圳相机产业带的 KOMERY 品牌曾长期为国际大牌代工,2024 年借助平台 “新质商家扶持计划”,推出具备 12 倍光学变焦、7200 万像素的 W10 微单相机,售价仅为国际同类产品的 1/4,通过 “百亿补贴” 迅速打开市场,月销量突破数千台。该品牌负责人丁辉表示,“百亿补贴”后的平台费率优惠仅 2% 左右,而传统电商高达 20%。这些优惠政策使其能够将更多资金投入研发,每年投入超 200 万元用于用户需求测试与技术迭代,形成 “高性价比 — 用户口碑 — 品牌溢价” 的良性循环。河北安新作为 “北方鞋都”,长期困于代工模式,95 后商家王智福研发的碳板跑鞋成为破局关键。该产品采用福建采购的高端碳板鞋底,成本接近传统鞋款售价,但凭借平台 “百亿补贴” 与精准流量推送,首批 2000 双鞋在两周内售罄,带动店铺月销售额突破数百万元。此举不仅激活了安新制鞋业对中高端市场的探索,更吸引马拉松爱好者等专业用户群体,推动产业带从 “量增” 向 “质变” 转型。目前,当地已有多家工厂跟进研发运动鞋新品,形成 “头部引领 — 集群升级” 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