Geminifx
2021-07-12
Better
Chart of the Day: BTS endorsements can increase brand interest in SG by 50%<blockquote>今日图表：BTS 代言可使品牌对 SG 的兴趣增加 50%</blockquote>
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Google searches from Singapore rose by 53% compared to the previous year.</p><p><blockquote>多年来，人们对该集团及其代言的兴趣稳步上升，并在2020年达到顶峰，当时韩国电子公司发布了BTS版的Galaxy S20+智能手机。与上一年相比，来自新加坡的谷歌搜索量增长了53%。</blockquote></p><p> High-end fashion brand Louis Vuitton also saw a 46% surge in interest from Singaporeans when BTS became its brand ambassador.</p><p><blockquote>当 BTS 成为高端时尚品牌路易威登 (Louis Vuitton) 的品牌大使时，新加坡人对其的兴趣也激增了 46%。</blockquote></p><p> Coca-cola saw a 14% hike in interest from Singaporeans in January 2021, whilst Fila saw a 16% spike in 2019.</p><p><blockquote>2021年1月，新加坡人对可口可乐的兴趣增长了14%，而斐乐在2019年增长了16%。</blockquote></p><p> Jungkook is a \"bias\" or a favourite member, of 26% of Singaporean BTS fans based on Google searches from December 2020 to May 2021. This was followed closely by V (25%), Jimin (20%), Jin (10%), Suga (8%), RM (7%), and J-Hope (3%).</p><p><blockquote>根据2020年12月至2021年5月的谷歌搜索，柾国是26%的新加坡BTS粉丝的“偏见”或最受欢迎的成员。紧随其后的是V（25%）、Jimin（20%）、Jin（10%）、Suga（8%）、RM（7%）和J-Hope（3%）。</blockquote></p><p></p>","source":"lsy1618986048053","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Chart of the Day: BTS endorsements can increase brand interest in SG by 50%<blockquote>今日图表：BTS 代言可使品牌对 SG 的兴趣增加 50%</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nChart of the Day: BTS endorsements can increase brand interest in SG by 50%<blockquote>今日图表：BTS 代言可使品牌对 SG 的兴趣增加 50%</blockquote>\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">Singapore Business</strong><span class=\"h-time small\">2021-07-12 07:52</span>\n</p>\n</h4>\n</header>\n<article>\n<p><img src=\"https://static.tigerbbs.com/c9fd4a1a193d6547dfde1b16d8957f05\" tg-width=\"469\" tg-height=\"546\"></p><p><blockquote></blockquote></p><p> Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.</p><p><blockquote>格莱美奖得主 Kpop 组合 BTS 对麦当劳鸡块套餐的代言引起了全球的轰动，新加坡也不例外。</blockquote></p><p> A study by iPrrice Group looked into how much a collaboration with these Korean heartthrobs affects online search interest from Singaporeans for six different brands from 2018 to 2021.</p><p><blockquote>iPrrice Group的一项研究调查了2018年至2021年期间，与这些韩国万人迷的合作对新加坡人对六个不同品牌的在线搜索兴趣有多大影响。</blockquote></p><p> Interest in the group and its endorsements rose steadily over the years, peaking in 2020 when South Korean electronics company released a BTS edition of the Galaxy S20+ smartphone. Google searches from Singapore rose by 53% compared to the previous year.</p><p><blockquote>多年来，人们对该集团及其代言的兴趣稳步上升，并在2020年达到顶峰，当时韩国电子公司发布了BTS版的Galaxy S20+智能手机。与上一年相比，来自新加坡的谷歌搜索量增长了53%。</blockquote></p><p> High-end fashion brand Louis Vuitton also saw a 46% surge in interest from Singaporeans when BTS became its brand ambassador.</p><p><blockquote>当 BTS 成为高端时尚品牌路易威登 (Louis Vuitton) 的品牌大使时，新加坡人对其的兴趣也激增了 46%。</blockquote></p><p> Coca-cola saw a 14% hike in interest from Singaporeans in January 2021, whilst Fila saw a 16% spike in 2019.</p><p><blockquote>2021年1月，新加坡人对可口可乐的兴趣增长了14%，而斐乐在2019年增长了16%。</blockquote></p><p> Jungkook is a \"bias\" or a favourite member, of 26% of Singaporean BTS fans based on Google searches from December 2020 to May 2021. This was followed closely by V (25%), Jimin (20%), Jin (10%), Suga (8%), RM (7%), and J-Hope (3%).</p><p><blockquote>根据2020年12月至2021年5月的谷歌搜索，柾国是26%的新加坡BTS粉丝的“偏见”或最受欢迎的成员。紧随其后的是V（25%）、Jimin（20%）、Jin（10%）、Suga（8%）、RM（7%）和J-Hope（3%）。</blockquote></p><p></p>\n<div class=\"bt-text\">\n\n\n<p> 来源：<a href=\"https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50\">Singapore Business</a></p>\n<p>为提升您的阅读体验，我们对本页面进行了排版优化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"STI.SI":"富时新加坡海峡指数"},"source_url":"https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1193942131","content_text":"Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.\nA study by iPrrice Group looked into how much a collaboration with these Korean heartthrobs affects online search interest from Singaporeans for six different brands from 2018 to 2021.\nInterest in the group and its endorsements rose steadily over the years, peaking in 2020 when South Korean electronics company released a BTS edition of the Galaxy S20+ smartphone. 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