【蓝月亮陷流量困局】_老虎社区_美港股上老虎

【蓝月亮陷流量困局】蓝月亮2025年上半年营收27.69亿元（同比降3.01%），净亏损3.97亿元，连续两年陷"半年必亏"困局。亏损主因线上渠道激进投入反噬利润：2024年单场直播投流费超4000万元致"销售额1.2亿、综合成本更高"的倒挂现象。2025年线上收入再降8.9%至18.97亿元，线下渠道成唯一亮点

免责声明：上述内容仅代表发帖人个人观点，不构成本平台的任何投资建议。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"detailType":1,"isChannel":false,"data":{"magic":2,"id":475292578275432,"tweetId":"475292578275432","gmtCreate":1757042300625,"gmtModify":1757042302796,"author":{"id":3472778809742911,"idStr":"3472778809742911","authorId":3472778809742911,"authorIdStr":"3472778809742911","name":"首席消费官","avatar":"https://static.tigerbbs.com/0c82a55af7467c0f387bbf6bed4f9140","vip":6,"userType":6,"introduction":"首席消费官，一个关注消费的新媒体","boolIsFan":false,"boolIsHead":false,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[],"fanSize":813,"starInvestorFlag":false},"themes":[],"images":[],"coverImages":[],"html":"<html><head></head><body>【蓝月亮陷流量困局】蓝月亮2025年上半年营收27.69亿元（同比降3.01%），净亏损3.97亿元，连续两年陷\"半年必亏\"困局。亏损主因线上渠道激进投入反噬利润：2024年单场直播投流费超4000万元致\"销售额1.2亿、综合成本更高\"的倒挂现象。2025年线上收入再降8.9%至18.97亿元，线下渠道成唯一亮点</body></html>","htmlText":"<html><head></head><body>【蓝月亮陷流量困局】蓝月亮2025年上半年营收27.69亿元（同比降3.01%），净亏损3.97亿元，连续两年陷\"半年必亏\"困局。亏损主因线上渠道激进投入反噬利润：2024年单场直播投流费超4000万元致\"销售额1.2亿、综合成本更高\"的倒挂现象。2025年线上收入再降8.9%至18.97亿元，线下渠道成唯一亮点</body></html>","text":"【蓝月亮陷流量困局】蓝月亮2025年上半年营收27.69亿元（同比降3.01%），净亏损3.97亿元，连续两年陷\"半年必亏\"困局。亏损主因线上渠道激进投入反噬利润：2024年单场直播投流费超4000万元致\"销售额1.2亿、综合成本更高\"的倒挂现象。2025年线上收入再降8.9%至18.97亿元，线下渠道成唯一亮点","highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"link":"https://laohu8.com/post/475292578275432","repostId":0,"isVote":1,"tweetType":1,"viewCount":126,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":257,"optionInvolvedFlag":false,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/475292578275432"}