首席消费官
09-05
【前东方甄选主播顿顿单飞首播破千万】前东方甄选主播顿顿(王若顿)单飞后两场直播带货销售额超1000万元,主打美妆品类,场均在线人数峰值达3.5万。其粉丝中80%为女性,31-40岁群体占比超40%,精准受众定位成为转化关键。两场直播总时长9小时,保守估计佣金收入超400万元。其账号粉丝增至230万,近30天涨粉14.1万,但未达直播前7000万销售额预期。
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