星宿小小仙
11-10 09:54
脑瓜不清,还能搞自媒体??强制跳转是各个平台的事,淘宝只是购买了他们的投放资源而已。
壹快评|科技向善,“淘宝们”不能说一套做一套
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22:22","market":"hk","language":"zh","title":"壹快评|科技向善,“淘宝们”不能说一套做一套","url":"https://stock-news.laohu8.com/highlight/detail?id=2582892077","media":"第一财经","summary":"此次淘宝霸屏广告被调查,表明监管部门对这一行业乱象不会坐视不管,给相关违规企业敲响了警钟。例如,腾讯提出“科技向善”理念并纳入企业战略,京东以“技术为本,让生活更美好”为使命。唯有真正贯彻“科技向善”准则,将产品、服务品质与用户体验置于首位,才能在激烈的市场竞争中赢得成功。","content":"<div>\n<p>今年“双十一”期间,“强制跳转广告”成了困扰许多移动互联网用户的头疼事。其中,淘宝“霸屏广告”引起的投诉举报尤其集中,杭州余杭区相关部门已经对它展开调查。根据大量用户反映,近期在使用多种手机APP过程中,仅因手指轻微触碰或机身晃动,就被强制跳转至淘宝“双十一”活动页面。退出之后依然如此,就像电线杆上除之不尽的牛皮癣广告,让人烦不胜烦。更严重的是,这种情况日益泛滥,微博、知乎、豆瓣、B站、微信、百度...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251109222325a494dfab&s=b\">Web Link</a>\n\n</div>\n","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" 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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251109222325a494dfab&s=b><strong>第一财经</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>今年“双十一”期间,“强制跳转广告”成了困扰许多移动互联网用户的头疼事。其中,淘宝“霸屏广告”引起的投诉举报尤其集中,杭州余杭区相关部门已经对它展开调查。根据大量用户反映,近期在使用多种手机APP过程中,仅因手指轻微触碰或机身晃动,就被强制跳转至淘宝“双十一”活动页面。退出之后依然如此,就像电线杆上除之不尽的牛皮癣广告,让人烦不胜烦。更严重的是,这种情况日益泛滥,微博、知乎、豆瓣、B站、微信、百度...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251109222325a494dfab&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"89618":"京东集团-SWR","89988":"阿里巴巴-WR","LU1981816686.USD":"EASTSPRING INV ASIAN MULTI FACTOR EQUITY \"A\" (USD) ACC","LU1880383366.USD":"东方汇理中国股票基金 A2 (C)","LU0228659784.USD":"施罗德金砖四国基金","LU0244354667.USD":"SCHRODER ISF CHINA OPPORTUNITIES \"A\" ACC","LU0054450605.USD":"HSBC GIF GLOBAL EMERGING MARKTS EQ \"AD\" INC","LU0577902371.SGD":"FULLERTON LUX FUNDS - ASIA GROWTH & INCOME EQUITIE \"I\" (SGD) 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ACC"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251109222325a494dfab&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2582892077","content_text":"今年“双十一”期间,“强制跳转广告”成了困扰许多移动互联网用户的头疼事。其中,淘宝“霸屏广告”引起的投诉举报尤其集中,杭州余杭区相关部门已经对它展开调查。根据大量用户反映,近期在使用多种手机APP过程中,仅因手指轻微触碰或机身晃动,就被强制跳转至淘宝“双十一”活动页面。退出之后依然如此,就像电线杆上除之不尽的牛皮癣广告,让人烦不胜烦。更严重的是,这种情况日益泛滥,微博、知乎、豆瓣、B站、微信、百度地图等均是易触发强制跳转广告的平台,而除了淘宝,京东、美团、大众点评等也是强制跳转广告的投放大户——几乎涵盖市场常见的绝大部分网购平台。这种通过技术手段强行获取用户注意力的做法,已远超正常的广告推送边界,属于对用户设备使用权的公然劫持和数字时代的“强买强卖”。专家认为,强制跳转剥夺了移动互联网用户的自主选择权,不仅浪费用户时间,也破坏了用户的上网体验。同时,其技术实现手段离不开手机陀螺仪和运动传感器数据的调用,涉嫌违法收集使用个人信息及侵犯隐私权。针对移动互联网广告乱象,监管部门早已开展整治。例如,2022年11月,在工信部指导下,中国信通院牵头联合多家平台企业制定了《APP用户权益保护测评规范》,其中对APP触发或跳转的相关参数进行了限定。2023年2月,工信部发布《关于进一步提升移动互联网应用服务能力的通知》,要求不得频繁弹窗干扰用户正常使用,或利用“全屏热力图”、高灵敏度“摇一摇”等易造成误触发的方式诱导用户操作。不过,上述要求要么不具备强制性,要么缺乏具体违规处罚措施,加上执行层面的各种原因,导致并未产生显著效力,各类强制跳转广告依然屡见不鲜。此次淘宝霸屏广告被调查,表明监管部门对这一行业乱象不会坐视不管,给相关违规企业敲响了警钟。实际上,霸屏广告“恶心”的是用户,最终危害的是平台和整个行业。用户对平台的信任是数字经济最宝贵的资产,而霸屏广告这种\"强买强卖\"行为,无疑是对信任资本的挥霍透支。短期看,平台或许能通过强制曝光提升流量和销量;长期而言,很可能成为消磨用户信任的“杀鸡取卵”。而大公司行为往往具有很强的示范效应,当淘宝这样的行业巨头都开始玩霸屏广告,整个行业的竞争伦理必将加速滑坡。近年来,从“二选一”垄断到“大数据杀熟”,从虚假促销到霸屏广告,国内互联网行业的竞争手段日趋恶劣,显然与头部企业的错误示范密不可分。值得一提的是,这些大公司几乎都是“科技向善”的倡导者和标榜者。例如,腾讯提出“科技向善”理念并纳入企业战略,京东以“技术为本,让生活更美好”为使命。而淘宝母公司阿里巴巴早在 2022 年就发布了科技伦理准则等管理制度和工作规范,目前旗下淘天集团、钉钉等业务均已建立各自的科技伦理治理相关组织保障。遗憾的是,它们都出现在“强制跳转广告”涉及企业名单上。大公司拥有强大的技术能力,其技术运用得当,可以造福用户,赢得商业成功;反之则祸害用户,也将损害自身。基于这一浅显道理,“科技向善”应成为科技企业共同的行为准则,而不只是挂在嘴上、写在公司官网上的口号。杜绝霸屏广告,有赖于用户维权、监管尽职,根本上则取决于科技企业社会责任意识的觉醒与自律。淘宝等互联网巨头必须认识到,随着法治完善和用户成熟,依靠技术霸权收割流量的模式终将难以为继。唯有真正贯彻“科技向善”准则,将产品、服务品质与用户体验置于首位,才能在激烈的市场竞争中赢得成功。这也是企业基业长青的唯一正道。(作者系第一财经编辑)","news_type":1,"symbols_score_info":{"89618":0.6,"89988":0.6,"03690":0.9,"09618":0.9,"09988":1.5,"BABA":0.6,"ALBmain":0.6,"HBBD.SI":0.6}},"isVote":1,"tweetType":1,"viewCount":10,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":79,"optionInvolvedFlag":false,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/498551729636096"}
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