函盖乾坤截断众流随波逐浪
03-19
要终生禁止再入网络主播行业,这样才有震慑力,否则换个马甲继续坑蒙拐骗。
抖音快手重拳整治直播造假:27万达人被清退
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href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2026031209423197ae8f98&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"81024":"快手-WR","LU2097828714.EUR":"AZ EQUITY CHINA \"BAZ\" (EUR) ACC","LU0463099449.HKD":"SCHRODER ISF CHINA OPPORTUNITIES \"A\" (HKD) ACC","LU0327786744.USD":"Janus Henderson Horizon China Opportunities A2 USD","LU2097828805.USD":"AZ EQUITY CHINA \"A-AZ\" (USD) ACC","LU0348766576.USD":"ALLIANZ LITTLE DRAGONS \"A\" (USD) INC","LU0359201885.HKD":"BGF CHINA \"A2\" (HKD) ACC","LU0211977185.USD":"EASTSPRING INVESTMENTS GREATER CHINA EQUITY \"A\" ACC","LU1794554557.SGD":"Allianz All China Equity AT Acc H2-SGD","BK1615":"港股-互联网","LU0348767384.USD":"ALLIANZLITTLE DRAGONS \"A\" (USD) ACC","LU0140636845.USD":"施罗德大中华区股票A Acc","BK1610":"ETF&股票定投概念","BK1095":"互动媒体与服务","LU0307460666.USD":"EASTSPRING INVESTMENTS CHINA EQUITY \"A\" ACC","LU2097828474.EUR":"AZ EQUITY CHINA \"A\" (EUR) ACC 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ACC"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2026031209423197ae8f98&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2618903237","content_text":"抖音、快手平台于2025年集中开展直播电商造假行为专项整治行动,重点打击虚假宣传、假冒伪劣、剧本炒作及AI仿冒名人等违规行为。据抖音电商发布的《2025抖音电商安全与信任中心年度报告》,平台全年累计处置违规商家超20万个、违规商品132万个;清退严重违规商家1.65万个、严重违规达人27.1万名。虚假宣传主要集中在夸大产品功效、虚假承诺售后、虚假标注材质三类。平台同步前置拦截违规团伙2.2万个,处置效率提升45%。快手电商发布《2025快手电商治理与体验报告》,实现从人工审核向AI大模型治理转型。平台构建内容治理大模型调控链路,对高风险商品全量回扫,风险漏放率降至0.1%,虚假宣传举报率下降35%。2025年累计识别拦截风险商品190万件,处置假货商品3万余件,治理风险商家1.58万个;极端风险商品日均拦截能力提升至3万以上,高风险类目错放漏放率降至0.47%。典型案例包括:抖音助农网红“东北兄弟”因虚构拥有200栋灵芝大棚、伪造有机产品认证,被罚20万元;网红柴怼怼两次因虚假宣传被处罚;辛巴旗下公司因同类违规被罚175万元;四川可乐所属公司被罚28万元。快手网红金书亦在直播间宣称沙棘冻干粉可“治疗皮肤疾病”“外伤三天痊愈”,被查实存在误导性宣传,账号一度被封禁。快手网红程程虚构“无忧老祖”人设,以999元佛牌吊坠宣称具算卦、改运等功能,诱导中老年群体购买,相关账号已被平台封禁。此外,AI技术滥用问题凸显:多名用户举报AI合成明星温峥嵘形象进行虚假直播带货,部分账号盗用其过往视频片段伪装实时直播,甚至拉黑本人留言;另有不法商家未经授权使用AI生成名人音视频推广劣质商品。上述行为均被纳入平台重点治理范畴。两大平台通过升级风险感知体系、强化全链条闭环管理、提升多模态识别精度等手段,系统性压缩造假生存空间。整治行动明确释放信号:直播电商行业已进入强监管阶段,依赖剧本、话术与技术造假获取流量的模式难以为继。","news_type":1,"symbols_score_info":{"81024":0.6,"KSTmain":0.6,"01024":1.94}},"isVote":1,"tweetType":1,"viewCount":309,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":67,"optionInvolvedFlag":false,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/544343517345760"}
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