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2021-11-30
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Roku’s Beaten-Down Stock Is Still a Winner, Analysts Say<blockquote>分析师称，Roku遭受重创的股票仍然是赢家</blockquote>
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But a few analysts ","content":"<p>Roku shares have floundered in recent weeks as the stay-at-home trade unraveled. But a few analysts say the dip will prove temporary.</p><p><blockquote>随着居家交易的瓦解，Roku股价最近几周陷入困境。但一些分析师表示，下跌将是暂时的。</blockquote></p><p> Benchmark analyst Daniel Kurnos wrote in a note on Monday that sentiment on Wall Street has been negative, to say the least, with Roku’s stock price (ticker: ROKU) cut in half from its one-year intraday high. Analysts have been taking a less upbeat view of Roku’s postpandemic prospects, but Kurnos also noted some tension ahead of a Dec. 9 deadline for Roku and Alphabet’s (GOOGL) YouTube to reach a deal to keep the app on the Roku platform.</p><p><blockquote>Benchmark 分析师 Daniel Kurnos 在周一的一份报告中写道，至少可以说，华尔街的情绪一直是负面的，Roku（股票代码：Roku）的股价从一年来的盘中高点下跌了一半。分析师们对Roku大流行后的前景一直不太乐观，但库尔诺斯也指出，在12月9日Roku和Alphabet（GOOGL）YouTube达成协议以保留该应用在Roku平台上的最后期限之前，局势有些紧张。</blockquote></p><p> Roku stock, which Kurnos rates at Buy, was down 1.7% to $231.28 on Monday. His target for the stock price is $525, which implies a gain of nearly127%, for those counting.</p><p><blockquote>库尔诺斯评级为买入的Roku股票周一下跌 1.7%，至 231.28 美元。他对股价的目标是 525 美元，对于那些正在计算的人来说，这意味着涨幅近 127%。</blockquote></p><p> “We think this is an ideal setup for the stock, especially since our channel checks indicate a much healthier in-stock level of Roku TVs at both Walmart and Best Buy than feared, while we think a Google-Roku resolution could be in the offing even if a temporary blackout occurs,” Kurnos wrote.</p><p><blockquote>“库尔诺斯写道：”我们认为这是一个理想的库存设置，特别是因为我们的渠道检查显示，沃尔玛和百思买的Roku电视库存水平比担心的要健康得多，而我们认为，即使出现暂时停电，谷歌和Roku的解决方案也可能即将达成。</blockquote></p><p> While he thinks Roku could temporarily drop the YouTube app, he argued there is too much at stake for both parties not to find a compromise, possibly before the end of the year.</p><p><blockquote>虽然他认为Roku可能会暂时放弃YouTube应用程序，但他认为双方都无法找到妥协方案，可能在今年年底之前。</blockquote></p><p> “Not only would this be a positive catalyst for the stock but it would also lessen the fears around a potential Roku-Amazon showdown in the future,” Kurnos wrote.</p><p><blockquote>“库尔诺斯写道：”这不仅会对该股产生积极的催化剂，还会减轻人们对Roku和亚马逊未来可能摊牌的担忧。</blockquote></p><p> Roku sells devices that turn televisions into smart TVs, accessing the Roku platform via the internet. It has deals in place with apps, in some cases getting a cut of subscriptions and advertising dollars spent on its platform.</p><p><blockquote>Roku销售将电视变成智能电视的设备，通过互联网访问Roku平台。它与应用程序达成了协议，在某些情况下，从其平台上花费的订阅费和广告费中获得分成。</blockquote></p><p> Kurnos likened the situation to the spring of 2020, when those betting against Roku stock argued the company would see increased competition and was losing leverage in its negotiations for streaming services. The company later reached deals with AT&T’s HBO Max and Comcast’s Peacock services.</p><p><blockquote>库尔诺斯将这种情况比作 2020 年春天，当时那些做空Roku股票的人认为，该公司的竞争将会加剧，并且在流媒体服务谈判中正在失去影响力。该公司后来与 AT&T 的 HBO Max 和康卡斯特的孔雀服务达成了协议。</blockquote></p><p> “Roku has one of the most advanced, self-contained ecosystems within streaming, and thus we expect them to be a share gainer, with levers to pull by making additional options available only if participants utilize the OneView platform, for example,” he wrote, referring to Roku’s OneView ad-buying platform.</p><p><blockquote>“他写道：”Roku拥有流媒体领域最先进、自给自足的生态系统之一，因此我们预计他们将成为市场份额的赢家，例如，只有当参与者使用 OneView 平台时，才能通过提供更多选项来撬动杠杆。</blockquote></p><p> Also on Monday, Bank of America Securities analyst Ruplu Bhattacharya cut his price target to $360 from $400 but maintained a Buy rating. Near-term headwinds the company faces—think supply chain and logistics challenges and lower spending from advertisers in areas such as consumer packaged goods, car manufacturing, and restaurants—are transitory, he said.</p><p><blockquote>同样在周一，美国银行证券分析师 Ruplu Bhattacharya 将目标价从 400 美元下调至 360 美元，但维持买入评级。他说，该公司面临的近期阻力——想想供应链和物流挑战以及消费品、汽车制造和餐馆等领域广告商支出的下降——都是暂时的。</blockquote></p><p> Roku’s competitive advantages remain intact, Bhattacharya said.</p><p><blockquote>巴塔查里亚说，Roku的竞争优势依然完好无损。</blockquote></p><p> “In the long-term, we expect Roku revenues to benefit from active account growth driven by geographic expansion into international markets, and increasing content,” Bhattacharya wrote. “In addition, Advertising revenues should continue to benefit from the shift of Ad spend from Linear TV to [over-the-top], as well as from Roku’s proprietary viewership data and OneView’s omni channel capabilities.”</p><p><blockquote>“巴塔查里亚写道：”从长远来看，我们预计Roku的收入将受益于国际市场地域扩张和内容增加所带来的活跃账户增长。“此外，广告收入应继续受益于广告支出从线性电视向[过顶]的转变，以及Roku专有的收视率数据和 OneView 的全频道能力。”</blockquote></p><p> D.A. Davidson analysts called Roku stock their top pick for the 2021 holiday season. They reiterated a Buy rating and $550 price target, saying supply-chain challenges could benefit Roku, in the sense that subscriptions to streaming-services such as Disney+, HBO Max, and Netflix could be popular gifts.</p><p><blockquote>地方检察官戴维森分析师称Roku股票是他们 2021 年假日季的首选。他们重申了买入评级和 550 美元的目标价，称供应链挑战可能会使Roku受益，因为订阅 Disney+、HBO Max 和 Netflix 等流媒体服务可能是受欢迎的礼物。</blockquote></p><p> “We believe this could benefit Roku on multiple fronts,” they wrote.</p><p><blockquote>“他们写道：”我们相信这可以在多个方面使Roku受益。</blockquote></p><p> They argued Roku’s strong position as a smart-TV operating-system provider could mean users who get streaming-service gift cards could sign up on the Roku platform, driving revenue to Roku. Plus, if streaming services want to steer potential gift givers to their own offerings, such firms might look to advertise on Roku’s platform, they said.</p><p><blockquote>他们认为，Roku作为智能电视操作系统提供商的强势地位可能意味着获得流媒体服务礼品卡的用户可以在Roku平台上注册，从而为Roku带来收入。此外，他们说，如果流媒体服务想引导潜在的送礼者使用自己的产品，这些公司可能会考虑在Roku的平台上做广告。</blockquote></p><p></p>","source":"lsy1601382232898","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Roku’s Beaten-Down Stock Is Still a Winner, Analysts Say<blockquote>分析师称，Roku遭受重创的股票仍然是赢家</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nRoku’s Beaten-Down Stock Is Still a Winner, Analysts Say<blockquote>分析师称，Roku遭受重创的股票仍然是赢家</blockquote>\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">Barrons</strong><span class=\"h-time small\">2021-11-30 19:35</span>\n</p>\n</h4>\n</header>\n<article>\n<p>Roku shares have floundered in recent weeks as the stay-at-home trade unraveled. But a few analysts say the dip will prove temporary.</p><p><blockquote>随着居家交易的瓦解，Roku股价最近几周陷入困境。但一些分析师表示，下跌将是暂时的。</blockquote></p><p> Benchmark analyst Daniel Kurnos wrote in a note on Monday that sentiment on Wall Street has been negative, to say the least, with Roku’s stock price (ticker: ROKU) cut in half from its one-year intraday high. Analysts have been taking a less upbeat view of Roku’s postpandemic prospects, but Kurnos also noted some tension ahead of a Dec. 9 deadline for Roku and Alphabet’s (GOOGL) YouTube to reach a deal to keep the app on the Roku platform.</p><p><blockquote>Benchmark 分析师 Daniel Kurnos 在周一的一份报告中写道，至少可以说，华尔街的情绪一直是负面的，Roku（股票代码：Roku）的股价从一年来的盘中高点下跌了一半。分析师们对Roku大流行后的前景一直不太乐观，但库尔诺斯也指出，在12月9日Roku和Alphabet（GOOGL）YouTube达成协议以保留该应用在Roku平台上的最后期限之前，局势有些紧张。</blockquote></p><p> Roku stock, which Kurnos rates at Buy, was down 1.7% to $231.28 on Monday. His target for the stock price is $525, which implies a gain of nearly127%, for those counting.</p><p><blockquote>库尔诺斯评级为买入的Roku股票周一下跌 1.7%，至 231.28 美元。他对股价的目标是 525 美元，对于那些正在计算的人来说，这意味着涨幅近 127%。</blockquote></p><p> “We think this is an ideal setup for the stock, especially since our channel checks indicate a much healthier in-stock level of Roku TVs at both Walmart and Best Buy than feared, while we think a Google-Roku resolution could be in the offing even if a temporary blackout occurs,” Kurnos wrote.</p><p><blockquote>“库尔诺斯写道：”我们认为这是一个理想的库存设置，特别是因为我们的渠道检查显示，沃尔玛和百思买的Roku电视库存水平比担心的要健康得多，而我们认为，即使出现暂时停电，谷歌和Roku的解决方案也可能即将达成。</blockquote></p><p> While he thinks Roku could temporarily drop the YouTube app, he argued there is too much at stake for both parties not to find a compromise, possibly before the end of the year.</p><p><blockquote>虽然他认为Roku可能会暂时放弃YouTube应用程序，但他认为双方都无法找到妥协方案，可能在今年年底之前。</blockquote></p><p> “Not only would this be a positive catalyst for the stock but it would also lessen the fears around a potential Roku-Amazon showdown in the future,” Kurnos wrote.</p><p><blockquote>“库尔诺斯写道：”这不仅会对该股产生积极的催化剂，还会减轻人们对Roku和亚马逊未来可能摊牌的担忧。</blockquote></p><p> Roku sells devices that turn televisions into smart TVs, accessing the Roku platform via the internet. It has deals in place with apps, in some cases getting a cut of subscriptions and advertising dollars spent on its platform.</p><p><blockquote>Roku销售将电视变成智能电视的设备，通过互联网访问Roku平台。它与应用程序达成了协议，在某些情况下，从其平台上花费的订阅费和广告费中获得分成。</blockquote></p><p> Kurnos likened the situation to the spring of 2020, when those betting against Roku stock argued the company would see increased competition and was losing leverage in its negotiations for streaming services. The company later reached deals with AT&T’s HBO Max and Comcast’s Peacock services.</p><p><blockquote>库尔诺斯将这种情况比作 2020 年春天，当时那些做空Roku股票的人认为，该公司的竞争将会加剧，并且在流媒体服务谈判中正在失去影响力。该公司后来与 AT&T 的 HBO Max 和康卡斯特的孔雀服务达成了协议。</blockquote></p><p> “Roku has one of the most advanced, self-contained ecosystems within streaming, and thus we expect them to be a share gainer, with levers to pull by making additional options available only if participants utilize the OneView platform, for example,” he wrote, referring to Roku’s OneView ad-buying platform.</p><p><blockquote>“他写道：”Roku拥有流媒体领域最先进、自给自足的生态系统之一，因此我们预计他们将成为市场份额的赢家，例如，只有当参与者使用 OneView 平台时，才能通过提供更多选项来撬动杠杆。</blockquote></p><p> Also on Monday, Bank of America Securities analyst Ruplu Bhattacharya cut his price target to $360 from $400 but maintained a Buy rating. Near-term headwinds the company faces—think supply chain and logistics challenges and lower spending from advertisers in areas such as consumer packaged goods, car manufacturing, and restaurants—are transitory, he said.</p><p><blockquote>同样在周一，美国银行证券分析师 Ruplu Bhattacharya 将目标价从 400 美元下调至 360 美元，但维持买入评级。他说，该公司面临的近期阻力——想想供应链和物流挑战以及消费品、汽车制造和餐馆等领域广告商支出的下降——都是暂时的。</blockquote></p><p> Roku’s competitive advantages remain intact, Bhattacharya said.</p><p><blockquote>巴塔查里亚说，Roku的竞争优势依然完好无损。</blockquote></p><p> “In the long-term, we expect Roku revenues to benefit from active account growth driven by geographic expansion into international markets, and increasing content,” Bhattacharya wrote. “In addition, Advertising revenues should continue to benefit from the shift of Ad spend from Linear TV to [over-the-top], as well as from Roku’s proprietary viewership data and OneView’s omni channel capabilities.”</p><p><blockquote>“巴塔查里亚写道：”从长远来看，我们预计Roku的收入将受益于国际市场地域扩张和内容增加所带来的活跃账户增长。“此外，广告收入应继续受益于广告支出从线性电视向[过顶]的转变，以及Roku专有的收视率数据和 OneView 的全频道能力。”</blockquote></p><p> D.A. Davidson analysts called Roku stock their top pick for the 2021 holiday season. They reiterated a Buy rating and $550 price target, saying supply-chain challenges could benefit Roku, in the sense that subscriptions to streaming-services such as Disney+, HBO Max, and Netflix could be popular gifts.</p><p><blockquote>地方检察官戴维森分析师称Roku股票是他们 2021 年假日季的首选。他们重申了买入评级和 550 美元的目标价，称供应链挑战可能会使Roku受益，因为订阅 Disney+、HBO Max 和 Netflix 等流媒体服务可能是受欢迎的礼物。</blockquote></p><p> “We believe this could benefit Roku on multiple fronts,” they wrote.</p><p><blockquote>“他们写道：”我们相信这可以在多个方面使Roku受益。</blockquote></p><p> They argued Roku’s strong position as a smart-TV operating-system provider could mean users who get streaming-service gift cards could sign up on the Roku platform, driving revenue to Roku. Plus, if streaming services want to steer potential gift givers to their own offerings, such firms might look to advertise on Roku’s platform, they said.</p><p><blockquote>他们认为，Roku作为智能电视操作系统提供商的强势地位可能意味着获得流媒体服务礼品卡的用户可以在Roku平台上注册，从而为Roku带来收入。此外，他们说，如果流媒体服务想引导潜在的送礼者使用自己的产品，这些公司可能会考虑在Roku的平台上做广告。</blockquote></p><p></p>\n<div class=\"bt-text\">\n\n\n<p> 来源：<a href=\"https://www.barrons.com/articles/roku-stock-price-buy-outlook-51638229560?mod=hp_LATEST\">Barrons</a></p>\n<p>为提升您的阅读体验，我们对本页面进行了排版优化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"ROKU":"Roku Inc"},"source_url":"https://www.barrons.com/articles/roku-stock-price-buy-outlook-51638229560?mod=hp_LATEST","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1136264859","content_text":"Roku shares have floundered in recent weeks as the stay-at-home trade unraveled. But a few analysts say the dip will prove temporary.\nBenchmark analyst Daniel Kurnos wrote in a note on Monday that sentiment on Wall Street has been negative, to say the least, with Roku’s stock price (ticker: ROKU) cut in half from its one-year intraday high. Analysts have been taking a less upbeat view of Roku’s postpandemic prospects, but Kurnos also noted some tension ahead of a Dec. 9 deadline for Roku and Alphabet’s (GOOGL) YouTube to reach a deal to keep the app on the Roku platform.\nRoku stock, which Kurnos rates at Buy, was down 1.7% to $231.28 on Monday. His target for the stock price is $525, which implies a gain of nearly127%, for those counting.\n“We think this is an ideal setup for the stock, especially since our channel checks indicate a much healthier in-stock level of Roku TVs at both Walmart and Best Buy than feared, while we think a Google-Roku resolution could be in the offing even if a temporary blackout occurs,” Kurnos wrote.\nWhile he thinks Roku could temporarily drop the YouTube app, he argued there is too much at stake for both parties not to find a compromise, possibly before the end of the year.\n“Not only would this be a positive catalyst for the stock but it would also lessen the fears around a potential Roku-Amazon showdown in the future,” Kurnos wrote.\nRoku sells devices that turn televisions into smart TVs, accessing the Roku platform via the internet. It has deals in place with apps, in some cases getting a cut of subscriptions and advertising dollars spent on its platform.\nKurnos likened the situation to the spring of 2020, when those betting against Roku stock argued the company would see increased competition and was losing leverage in its negotiations for streaming services. The company later reached deals with AT&T’s HBO Max and Comcast’s Peacock services.\n“Roku has one of the most advanced, self-contained ecosystems within streaming, and thus we expect them to be a share gainer, with levers to pull by making additional options available only if participants utilize the OneView platform, for example,” he wrote, referring to Roku’s OneView ad-buying platform.\nAlso on Monday, Bank of America Securities analyst Ruplu Bhattacharya cut his price target to $360 from $400 but maintained a Buy rating. Near-term headwinds the company faces—think supply chain and logistics challenges and lower spending from advertisers in areas such as consumer packaged goods, car manufacturing, and restaurants—are transitory, he said.\nRoku’s competitive advantages remain intact, Bhattacharya said.\n“In the long-term, we expect Roku revenues to benefit from active account growth driven by geographic expansion into international markets, and increasing content,” Bhattacharya wrote. “In addition, Advertising revenues should continue to benefit from the shift of Ad spend from Linear TV to [over-the-top], as well as from Roku’s proprietary viewership data and OneView’s omni channel capabilities.”\nD.A. Davidson analysts called Roku stock their top pick for the 2021 holiday season. They reiterated a Buy rating and $550 price target, saying supply-chain challenges could benefit Roku, in the sense that subscriptions to streaming-services such as Disney+, HBO Max, and Netflix could be popular gifts.\n“We believe this could benefit Roku on multiple fronts,” they wrote.\nThey argued Roku’s strong position as a smart-TV operating-system provider could mean users who get streaming-service gift cards could sign up on the Roku platform, driving revenue to Roku. Plus, if streaming services want to steer potential gift givers to their own offerings, such firms might look to advertise on Roku’s platform, they said.","news_type":1,"symbols_score_info":{"ROKU":0.9}},"isVote":1,"tweetType":1,"viewCount":1039,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":2,"subscribersOnly":false,"subscribersOnlyAccessible":false,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/609699402"}
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