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2021-08-18
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Apple TV+ Lags: Should Apple Investors Worry?<blockquote>苹果电视+滞后：苹果投资者应该担心吗？</blockquote>
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The Apple Maven highlights the Cupertino comp","content":"<p>Apple TV+ has been lagging its peers in recent months. The Apple Maven highlights the Cupertino company's struggles at gaining relevance in the streaming space.</p><p><blockquote>近几个月来，苹果TV+一直落后于同行。这位苹果专家强调了这家库比蒂诺公司在流媒体领域获得相关性的努力。</blockquote></p><p> Apple is known for being successful across virtually all its product lines, from the iPad to the Watch and everything in between. This is evident by all the buzz created every year around each new iPhone launch.</p><p><blockquote>苹果以其几乎所有产品线的成功而闻名，从iPad到手表以及介于两者之间的所有产品。这一点从每年新iPhone发布时引起的所有轰动中可见一斑。</blockquote></p><p> However, when it comes to services, the company has been struggling to outperform its competitors. One of the main case studies is Apple TV+. The company's video streaming service has been performing poorly in recent months. Below, we dive deeper into the subject.</p><p><blockquote>然而，在服务方面，该公司一直在努力超越竞争对手。其中一个主要案例研究是苹果TV+。该公司的视频流媒体服务近几个月表现不佳。下面，我们更深入地探讨这个主题。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/807fc1a24fbbf4b748abe4f66c95e6bd\" tg-width=\"1145\" tg-height=\"644\" width=\"100%\" height=\"auto\"><span>Figure 1: Apple TV+ logo.</span></p><p><blockquote><p class=\"t-img-caption\"><span>图1：苹果TV+标志。</span></p></blockquote></p><p> <b>Market share and competition</b></p><p><blockquote><b>市场份额和竞争</b></blockquote></p><p> Since the beginning of the year, Apple TV+ has failed to grow in the US video streaming market, heading in the opposite direction of several of its main peers. According to JustWatch, Apple's share of the streaming industry remains at a modest 4%, the same rate since the beginning of the year.</p><p><blockquote>自今年年初以来，苹果TV+在美国视频流媒体市场未能增长，与几家主要同行背道而驰。根据JustWatch的数据，苹果在流媒体行业的份额仍保持在4%的适度水平，与今年年初以来的比例相同。</blockquote></p><p> In the first half of 2021, Netflix (NFLX) and Prime Video, the two largest players in the industry, lost market share: 3 and 2 percentage points, respectively. Meanwhile, services like Disney+, the third largest, and AT&T’s (T) HBO Max increased their presence, with Walt Disney’s (DIS) Hulu gaining 13 percentage points of market share in the US in the last quarter.</p><p><blockquote>2021年上半年，业内最大的两家公司Netflix(NFLX)和Prime Video的市场份额分别下降了3个和2个百分点。与此同时，第三大Disney+和AT&T(T)HBO Max等服务的影响力不断扩大，华特迪士尼(DIS)Hulu上季度在美国的市场份额增加了13个百分点。</blockquote></p><p> The “Others” category, which includes services outside the top 7, had a respectable increase in market share of 7 percentage points. According to 9to5Mac, Peacock's loss of share between March and June contributes to this factor. Check out the chart below.</p><p><blockquote>“其他”类别包括前7名以外的服务，市场份额大幅增长了7个百分点。据9to5Mac称，Peacock在3月至6月期间的份额损失是造成这一因素的原因之一。看看下面的图表。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/03233745f56f217d18aeecf1d0a66a13\" tg-width=\"735\" tg-height=\"436\" width=\"100%\" height=\"auto\"><span>Figure 2: Streaming chart market share development.</span></p><p><blockquote><p class=\"t-img-caption\"><span>图2：流图市场份额发展。</span></p></blockquote></p><p> Apple TV+ tried to spark demand for the service by offering a generous one-year free trial to those who purchased new Apple devices. However, so far, the impact on number of subscribers seems to have been minimal. We will see how the end of the trial affects TV+’s market share in the third quarter.</p><p><blockquote>苹果TV+试图通过向购买新苹果设备的用户提供慷慨的一年免费试用来刺激对该服务的需求。然而，到目前为止，对用户数量的影响似乎很小。我们将看到试验的结束如何影响TV+在第三季度的市场份额。</blockquote></p><p> <b>How the platform can change the game</b></p><p><blockquote><b>平台如何改变游戏规则</b></blockquote></p><p> With new investments in studios and in in-house production, Apple seems committed to make its streaming business work. For it to happen, the company needs quality content to stand out. Apple’s latest attempts with the \"Morning Show\" may not have worked, but the company can still get it right.</p><p><blockquote>通过对工作室和内部制作的新投资，苹果似乎致力于让其流媒体业务发挥作用。要做到这一点，公司需要高质量的内容脱颖而出。苹果最近对“早间秀”的尝试可能没有奏效，但该公司仍然可以做对。</blockquote></p><p> In addition, it is important that Apple continues to expand its library. The common denominator across the biggest players in the space is a vast and diverse portfolio of movies and shows. In this regard, it looks like Apple still has quite a bit of catching up to do.</p><p><blockquote>此外，苹果继续扩大其图书馆也很重要。该领域最大参与者的共同点是庞大而多样的电影和节目组合。在这方面，看起来苹果还有相当多的追赶工作要做。</blockquote></p><p></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple TV+ Lags: Should Apple Investors Worry?<blockquote>苹果电视+滞后：苹果投资者应该担心吗？</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple TV+ Lags: Should Apple Investors Worry?<blockquote>苹果电视+滞后：苹果投资者应该担心吗？</blockquote>\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">TheStreet</strong><span class=\"h-time small\">2021-08-18 09:22</span>\n</p>\n</h4>\n</header>\n<article>\n<p>Apple TV+ has been lagging its peers in recent months. The Apple Maven highlights the Cupertino company's struggles at gaining relevance in the streaming space.</p><p><blockquote>近几个月来，苹果TV+一直落后于同行。这位苹果专家强调了这家库比蒂诺公司在流媒体领域获得相关性的努力。</blockquote></p><p> Apple is known for being successful across virtually all its product lines, from the iPad to the Watch and everything in between. This is evident by all the buzz created every year around each new iPhone launch.</p><p><blockquote>苹果以其几乎所有产品线的成功而闻名，从iPad到手表以及介于两者之间的所有产品。这一点从每年新iPhone发布时引起的所有轰动中可见一斑。</blockquote></p><p> However, when it comes to services, the company has been struggling to outperform its competitors. One of the main case studies is Apple TV+. The company's video streaming service has been performing poorly in recent months. Below, we dive deeper into the subject.</p><p><blockquote>然而，在服务方面，该公司一直在努力超越竞争对手。其中一个主要案例研究是苹果TV+。该公司的视频流媒体服务近几个月表现不佳。下面，我们更深入地探讨这个主题。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/807fc1a24fbbf4b748abe4f66c95e6bd\" tg-width=\"1145\" tg-height=\"644\" width=\"100%\" height=\"auto\"><span>Figure 1: Apple TV+ logo.</span></p><p><blockquote><p class=\"t-img-caption\"><span>图1：苹果TV+标志。</span></p></blockquote></p><p> <b>Market share and competition</b></p><p><blockquote><b>市场份额和竞争</b></blockquote></p><p> Since the beginning of the year, Apple TV+ has failed to grow in the US video streaming market, heading in the opposite direction of several of its main peers. According to JustWatch, Apple's share of the streaming industry remains at a modest 4%, the same rate since the beginning of the year.</p><p><blockquote>自今年年初以来，苹果TV+在美国视频流媒体市场未能增长，与几家主要同行背道而驰。根据JustWatch的数据，苹果在流媒体行业的份额仍保持在4%的适度水平，与今年年初以来的比例相同。</blockquote></p><p> In the first half of 2021, Netflix (NFLX) and Prime Video, the two largest players in the industry, lost market share: 3 and 2 percentage points, respectively. Meanwhile, services like Disney+, the third largest, and AT&T’s (T) HBO Max increased their presence, with Walt Disney’s (DIS) Hulu gaining 13 percentage points of market share in the US in the last quarter.</p><p><blockquote>2021年上半年，业内最大的两家公司Netflix(NFLX)和Prime Video的市场份额分别下降了3个和2个百分点。与此同时，第三大Disney+和AT&T(T)HBO Max等服务的影响力不断扩大，华特迪士尼(DIS)Hulu上季度在美国的市场份额增加了13个百分点。</blockquote></p><p> The “Others” category, which includes services outside the top 7, had a respectable increase in market share of 7 percentage points. According to 9to5Mac, Peacock's loss of share between March and June contributes to this factor. Check out the chart below.</p><p><blockquote>“其他”类别包括前7名以外的服务，市场份额大幅增长了7个百分点。据9to5Mac称，Peacock在3月至6月期间的份额损失是造成这一因素的原因之一。看看下面的图表。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/03233745f56f217d18aeecf1d0a66a13\" tg-width=\"735\" tg-height=\"436\" width=\"100%\" height=\"auto\"><span>Figure 2: Streaming chart market share development.</span></p><p><blockquote><p class=\"t-img-caption\"><span>图2：流图市场份额发展。</span></p></blockquote></p><p> Apple TV+ tried to spark demand for the service by offering a generous one-year free trial to those who purchased new Apple devices. However, so far, the impact on number of subscribers seems to have been minimal. We will see how the end of the trial affects TV+’s market share in the third quarter.</p><p><blockquote>苹果TV+试图通过向购买新苹果设备的用户提供慷慨的一年免费试用来刺激对该服务的需求。然而，到目前为止，对用户数量的影响似乎很小。我们将看到试验的结束如何影响TV+在第三季度的市场份额。</blockquote></p><p> <b>How the platform can change the game</b></p><p><blockquote><b>平台如何改变游戏规则</b></blockquote></p><p> With new investments in studios and in in-house production, Apple seems committed to make its streaming business work. For it to happen, the company needs quality content to stand out. Apple’s latest attempts with the \"Morning Show\" may not have worked, but the company can still get it right.</p><p><blockquote>通过对工作室和内部制作的新投资，苹果似乎致力于让其流媒体业务发挥作用。要做到这一点，公司需要高质量的内容脱颖而出。苹果最近对“早间秀”的尝试可能没有奏效，但该公司仍然可以做对。</blockquote></p><p> In addition, it is important that Apple continues to expand its library. The common denominator across the biggest players in the space is a vast and diverse portfolio of movies and shows. In this regard, it looks like Apple still has quite a bit of catching up to do.</p><p><blockquote>此外，苹果继续扩大其图书馆也很重要。该领域最大参与者的共同点是庞大而多样的电影和节目组合。在这方面，看起来苹果还有相当多的追赶工作要做。</blockquote></p><p></p>\n<div class=\"bt-text\">\n\n\n<p> 来源：<a href=\"https://www.thestreet.com/apple/apple-services/apple-tv-lags-should-apple-investors-worry\">TheStreet</a></p>\n<p>为提升您的阅读体验，我们对本页面进行了排版优化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://www.thestreet.com/apple/apple-services/apple-tv-lags-should-apple-investors-worry","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1131627930","content_text":"Apple TV+ has been lagging its peers in recent months. The Apple Maven highlights the Cupertino company's struggles at gaining relevance in the streaming space.\nApple is known for being successful across virtually all its product lines, from the iPad to the Watch and everything in between. This is evident by all the buzz created every year around each new iPhone launch.\nHowever, when it comes to services, the company has been struggling to outperform its competitors. One of the main case studies is Apple TV+. The company's video streaming service has been performing poorly in recent months. Below, we dive deeper into the subject.\nFigure 1: Apple TV+ logo.\nMarket share and competition\nSince the beginning of the year, Apple TV+ has failed to grow in the US video streaming market, heading in the opposite direction of several of its main peers. According to JustWatch, Apple's share of the streaming industry remains at a modest 4%, the same rate since the beginning of the year.\nIn the first half of 2021, Netflix (NFLX) and Prime Video, the two largest players in the industry, lost market share: 3 and 2 percentage points, respectively. Meanwhile, services like Disney+, the third largest, and AT&T’s (T) HBO Max increased their presence, with Walt Disney’s (DIS) Hulu gaining 13 percentage points of market share in the US in the last quarter.\nThe “Others” category, which includes services outside the top 7, had a respectable increase in market share of 7 percentage points. According to 9to5Mac, Peacock's loss of share between March and June contributes to this factor. Check out the chart below.\nFigure 2: Streaming chart market share development.\nApple TV+ tried to spark demand for the service by offering a generous one-year free trial to those who purchased new Apple devices. However, so far, the impact on number of subscribers seems to have been minimal. We will see how the end of the trial affects TV+’s market share in the third quarter.\nHow the platform can change the game\nWith new investments in studios and in in-house production, Apple seems committed to make its streaming business work. For it to happen, the company needs quality content to stand out. Apple’s latest attempts with the \"Morning Show\" may not have worked, but the company can still get it right.\nIn addition, it is important that Apple continues to expand its library. The common denominator across the biggest players in the space is a vast and diverse portfolio of movies and shows. In this regard, it looks like Apple still has quite a bit of catching up to do.","news_type":1,"symbols_score_info":{"AAPL":0.9}},"isVote":1,"tweetType":1,"viewCount":303,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":7,"xxTargetLangEnum":"ORIG"},"commentList":[],"isCommentEnd":true,"isTiger":false,"isWeiXinMini":false,"url":"/m/post/833589113"}
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