薅谁的羊毛的个人主页 - 老虎社区

薅谁的羊毛

薅谁的羊毛

烤羊肉串去了

IP属地：广东

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薅谁的羊毛

2019-05-03

$新氧(SY)$ 只要沾女人便宜的都是好股票！比如阿里巴巴！这个美容股比较看好，50左右！

薅谁的羊毛

2019-06-20

$汽车之家(ATHM)$ 这种股票非常好用！看你怎么玩了

薅谁的羊毛

2017-08-02

长期看好！

$Acacia Communications, Inc. (ACIA)$长期看好！

长期看好！

薅谁的羊毛

2019-09-27

$伊克力西斯(EXEL)$2.40亿美元，净利润79.04百万美元，每股收益0.26美元，毛利2.33亿美元，市盈率8.49倍。机构评级方面，在所有12家参与评级的机构中，67%的券商给予买入建议，33%的券商给予持有建议，无券商给予卖出建议。

薅谁的羊毛

2019-10-10

$伊克力西斯(EXEL)$走了，养不起你了！

薅谁的羊毛

2017-10-13

$Acacia Communications, Inc. (ACIA)$借中国5G大潮，借川普大哥的经济大棒！起飞吧！

薅谁的羊毛

2020-08-26

$微博(WB)$管理层还算做事情，现在不是保守的时候，必须收购或投资新品种，扩大市场占有率，不然就变成后浪了！大家好，我是Mark，我们100见

薅谁的羊毛

2020-09-09

$微博(WB)$等反弹吧！不反弹不介入

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11:08","market":"us","language":"zh","title":"那些年，微博投资的200家企业","url":"https://stock-news.laohu8.com/highlight/detail?id=2061905464","media":"投资界","summary":"8月25日，农历七夕节，天下秀公司将在上海进行上市敲钟仪式。这家公司在借壳后短短几个月的时间内市值就从40亿涨到了300亿。它不仅是A股“网红第一股”，也是微博投资体系内又一家成功上市的公司。根据剁椒","content":"<html><body><article><p>8月25日，农历七夕节，<a href=\"https://laohu8.com/S/600556\">天下秀</a>公司将在上海进行上市敲钟仪式。</p><p>这家公司在借壳后短短几个月的时间内市值就从40亿涨到了300亿。它不仅是A股“网红第一股”，也是<a href=\"https://laohu8.com/S/WB\">微博</a>投资体系内又一家成功上市的公司。</p><p>根据剁椒娱投的统计，在过去10年间，微博在互联网以及内容领域战略投资的企业不少于200家。</p><p>数量庞大的产业投资已经跟BAT的操作风格很像。他们都是在企业达到一定规模之后，通过大量的战略投资来巩固自身生态壁垒。</p><p>微博也一样。</p><p>随着快手、抖音、B站的强势崛起，整体互联网流量也逐渐从图文迁徙到视频，微博面临着严峻的竞争环境，下一个十年该怎么走的灵魂拷问至今没有答案。</p><p>不少人认为，微博有被颠覆的可能。尤其是当下各家平台都有明星引入计划，微博最大的优势正在被消解。</p><p>这时候，战略投资的作用就发挥出来了。</p><p>纵观微博投资的200多家公司，从MCN到新媒体营销公司，从视频技术到电商公司，从医疗健康到人工<a href=\"https://laohu8.com/S/5RE.SI\">智能</a>，从房产家居到金融，遍布近20个领域，构成了庞大的“微博系“。</p><p>微博一般选择A轮前后的早期公司投资，这个阶段的公司对微博强大的流量和资源有需求；而微博也能以极低的价格进入，并与已有的平台内容产生协同效应。</p><p>如果说微博当下在流量以及用户时长等方面都受到挤压，但在生态布局上依然走在竞对前面。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20200822111252038v246k731hi2p2ac\"/><p><strong>核心：从广告营销到MCN，围绕红人经济布局</strong></p><p>在微博投资标的中，营销是微博重仓的领域之一。</p><p>从2015年提出，“广告是互联网行业普适性的商业模式”后，信息流、微任务、自助广告投放后台……微博进入了大广告时代，相应的投资营销机构也成为业务联动的一部分。</p><p>在投资标的中，其中既包括像芭莎能量、微梦传媒这样的公关活动媒体服务商，也有像极智广告平台、知图科技、麦恩思远这样的智能投放平台。</p><p>这些营销公司同微博的广告业务产生高度协同性，天下秀就是典型案例。</p><p>这家公司由李檬2009年创立，是中国最大的以社交营销为核心的新媒体商业集团之一，而<a href=\"https://laohu8.com/S/SINA\">新浪</a>集团正是天下秀的实控人之一。</p><p>天下秀的两个主要业务，一是为广告主和新媒体账号提供对接平台“微任务”，收取服务费；二是为广告主提供定制化营销方案，并收取费用。</p><p>公司通过与微博的合作，接到了大量广告商单。在天下秀2019年的财报中显示，来自新媒体营销客户代理服务的收入占到年度营收的86%。</p><p>而此前，ST慧球在借壳风险提示中称，报告期内，天下秀从事的新媒体营销服务主要在新浪微博上进行投放。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20200822111258527v246v2dxzqx1x1a\"/><p>注：“投资金额”一栏的数据为该融资轮次总融资金额。如果是多个投资人合投，来自新浪、微博的资金只占融资金额的一部分。</p><p>微博旗下微创投2011年刚刚成立的时候就投资了天下秀，并且之后的融资轮次中，微博亦有跟进；2019年，微博还投资了网星梦工厂。这家公司旗下号称有700多个账号，5亿粉丝，拥有整合营销业务。</p><p>不管是内容营销还是红人内容，依托的的都是微博上的红人。微博不仅是早期红人的诞生地，更重要的是形成了巨大的经济效应，以及广告价值。</p><p>作为网红界的风向标，每年这个峰会都将邀请到各界的网红前来参加，还在会上发布“网红商业价值排名”。张大奕、雪梨、李子柒、papi酱、张沫凡都曾经登上这个榜单。</p><p>而这些红人都在不断完成资本化。比如，2019年如涵上市，张大奕如涵的股东之一；更早些时候，在微博完成第一批粉丝积累的同道大叔，以2.75亿的价格卖身给了上市公司<a href=\"https://laohu8.com/S/002699\">美盛文化</a>。</p><p>为了巩固平台在红人领域的优势，微博在不同时代都有展开的投资。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20200822111300463v246dpsejvzore8\"/><p>比如今年3月份，微博公布了对歪果仁研究协会2000万的投资。该协会是以色列人高佑思创立的MCN机构，旗下账号的主要内容是对比中外对同一事件的不同反应和看法；2018年微博投资了中国最大的网红之一李子柒所在的公司微念科技。</p><p>一方面，MCN机构生产的优质内容能优先分发到微博平台，另一方面，微博作为重要的营销平台，可以在承接整合营销案时将任务分包给自己投资的MCN机构，在自己的体系内进行内容消化。</p><p>以歪研会为例，目前这家MCN机构商业化50%的商单来自于微博。</p><p><strong>壁垒：教育、游戏、汽车……构筑更多垂类内容</strong></p><p>当下的视频平台大部分都在扶持垂类内容创作者，对内容进行精耕细作，打造垂类频道。但这件事情，微博从2015年就开始做了。</p><p>那时候，微博全力打造短视频、迷你剧、微综艺。从综艺开始，微博已经将内容深度运营与商业合作的经验复制到体育、旅游、探索等多个垂类领域。</p><p>而最近一两年，由于平台之间的竞争加剧，对用户和内容的垂直化运营需求更甚。</p><p>在2018年底的V影响力峰会上，微博CEO王高飞表示，移动互联网的竞争已经从用户规模全面转向用户使用时长，各大平台都进入了精耕细作阶段。</p><p>在这一背景下，微博宣布推出“潮汐计划”，将在2年内提供20亿现金，聚焦内容IP、网红、艺人、经纪公司，以及内容电商。</p><p>当时的官方数据显示，微博粉丝数超过2万或者月均阅读量大于10万的头部作者规模已经扩大到70万，与微博建立合作的MCN机构达到2700家。</p><p>在多元化的内容格局下，微博帮助创作者们涨粉，让他们成为垂类内容的头部作者。</p><p>为了提高在垂类内容方面的壁垒，微博在资本方面的布局并不少。在这方面，微博充分发挥了大平台的数据优势。</p><p>正如微博一位朋友所说，不管是机构还是个人，只要做内容，都会在微博上开通账号，而后台能够检测到数据表现最好的内容是什么，也能检测到用户最喜欢的内容是由哪个账号创作的。如果想要投资这些垂类内容，微博显然是近水楼台。</p><p>以教育为例。微博有专门的校园频道，2019年还举办了全国高校媒体论坛。这个频道目前校园和教育领域申请认证账号至少5万个。而在2017年微博投资了一家叫做“不要音乐”的公司。这家公司主要业务就是校园音乐人孵化。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20200822111307317v246bf8tgjcyj63\"/><p>不要音乐CEO周洛曾经透露，之所以能拿到微博的投资，主要是微博想将校园频道的用户和内容运营起来。</p><p>2019年，微博还投资了一家专门做互联网职业教育的培训公司，对啊网；2018年投资了儿童教育类平台小牛计划；2017年投资了综合教育培训机构优壹佳教育；2016年投资了学分课程服务平台智慧树网。</p><p>在垂类内容方面，微博在游戏和电竞方面的投资颇多。比如，2018年投资了电竞产业综合服务公司竞综文化，还投资了网络游戏开发商欢乐竞猜；2016年投资了广州轩游网络。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20200822111308759v246d100o26gfi1\"/><p>此外，体育、旅游、时尚、医疗健康、房产家居、汽车、影视等方面投资。当然这些投资，不仅仅是为了占据垂类内容背后的创作者这么简单，还让微博有机会深入内容生产背后的整个产业链。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20200822111309809v2461s9lvei7e8k\"/><img src=\"https://fid-75186.picgzc.qpic.cn/20200822111320966v246x892ugy7m3z\"/><p><strong>追赶：重点投资视频内容和视频技术两类公司</strong></p><p>微博是最早拥有短视频和直播产品的平台之一。因为此前，微博投资了一下科技。这两家公司曾经走过一段相互成就的日子。</p><p>微博给到一下科技需要的流量，并让平台上的明星带头使用秒拍和一直播，然后用微博账号转发，从而引爆了两款产品；而一下科技也不负众望，给微博带来了更大的流量，甚至直接促进了微博的二次复苏。</p><p>但此后，伴随着两家15秒竖屏短视频的兴起，以及B站的崛起，微博的视频优势逐渐被超越。虽然此后一下科技也重新开发了波波视频，微博也将一直播收购，后来自己开发了“爱视频”，并重新启用酷燃视频。</p><p>微博官方在2018年曾披露，平台上每天视频的发布量在150万条左右，同比增长50%。大V的原创内容中，视频的内容发布增长86%；2019年微博还宣布扶持VLog博主，也诞生了“竹子”“史里芬”这样的Vlog大V。</p><p>但不得不承认，激烈的竞争环境，让微博在视频方面始终慢半拍。</p><p>不过，在视频技术和视频内容创作相关的投资方面，微博也一直没有停。尤其是最近一两年，频频出手。</p><p>比如，前几天刚刚公布的微博投资<a href=\"https://laohu8.com/S/WIMI\">微美全息</a>，这是一家AR视频技术公司；6月份投资的唯喔足球，是一个球迷短视频直播平台；2018年投资了克拉克拉，是一家虚拟偶像直播平台；2018年5月投资了情感类故事视频制作公司三感video；2018年3月投资了汽车类视频新媒体平台30秒懂车；2017年投资了左右视频，专门做军事历史方面的短视频自媒体平台。</p><p>不久前，微博又推出了新的视频产品“微博视频号”。这个类似于视频版微博热搜的产品，目前还没有公布最新数据，但从前端页面播放量来看，推荐和热门tap上，已经经常出现几百万次播放量的视频作品。</p><p>微博视频号，承担着微博在视频方面新探索的重担。从图文到短视频、微博故事、Vlog等，全媒体格式的支持催生出更多原创内容，也吸引来更多流量。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20200822111326622v246w71c4a6ivul\"/><p><strong>延伸：加快电商布局</strong></p><p>同视频领域的情况类似，微博在电商方面，也是起了个大早，赶了个晚集。</p><p>在当下直播带货爆火多年前，那些给淘宝店拍照片的淘女郎，就通过微博转型为自主性的网红，他们甚至开设了淘宝上第一批网红店铺。</p><p>早在2010年度商品销售额就超过了100亿。微博也已成为很多细分行业创业者的基础工作平台，并初步显示了“移动商业新生态”的变现威力。张大奕就是其中的典型代表。</p><p>有业内人士专门分析过张大奕的微博成长路径，2010年到2013年之间，转评赞的动态不过20几个，但2013年之后，她在微博活跃度明显提升，甚至成为明星粉丝聚集地。</p><p>早年如涵和缇苏两家电商公司在淘宝开设多家服装网店，大部分流量都来自于自家网红的微博流量。但此后很长一段时间，微博电商都没有发展起来，或许是跟微博接受了阿里的投资有关。</p><p>但从2018年电商爆火开始，微博也加快了在电商方面的布局。比如今年1月投资了知名的跨国购物电商平台洋码头；去年投资了服饰电商公司博涵电商，以及流量电商惊喜网购；2018年投资了海淘类网购平台小象优品；更早些时候还投资了淘全球，以及店绣等海外购物平台。</p><p>在洋码头看来，跟抖音与快手的闭环逻辑不同，微博的生态更加开放，对第三方电商平台更友好。而对于微博来说，海淘电商是一个场景，是符合微博逻辑的事儿。</p><p>“微博手上有很多红人，大多都是偏娱乐八卦的，不是带货型的，但洋码头有很多带货型的红人，两者合作可以互补，就像抖音跟其他电商合作赚取分佣一样。”业内一位电商朋友表示。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20200822111334137v246u9yhnd9hjx3\"/><p>微博的电商化路径可能没有抖音那么成熟，包括分享链接、商品分类，以及整个商品选品等后台比较弱。而投资一些第三方电商平台，可以把他们电商规则搬到微博体系内。“只要微博不投资<a href=\"https://laohu8.com/S/PDD\">拼多多</a>，背后的阿里就不会有任何意见”，有电商朋友开玩笑说。</p><p>抖音和快手上，通过电商带货赚钱的博主很多。就在刚刚过去的818，辛巴几个小时的带货GMV就达到6.4亿，而微博上也有众多成千上万粉丝的博主，如果能让他们有更多电商收入，也是微博商业化的成绩。</p><p>因此，纯电商平台以外，微博还投资了专门为KOL提供电商服务的第三方公司。比如，拼量网。</p><p>平台邀请KOL入驻后，拼量网会根据KOL的属性，粉丝画像等数据，为KOL智能推荐商品，而商品则全部由平台提供。目前，该公司已经合作9.7万名KOL，超过600+MCN和公会。此外，拼量网还为月交易金额比较大的KOL定制化选品，撰写直播脚本等服务。</p><p><strong>结语</strong></p><p>通过分析这200多家公司，我们可以看出，微博大概的投资逻辑。首先是巩固网红内容基本盘，通过投资垂类内容来形成更高的企业壁垒；另外，在视频和电商两大趋势业务方面也不甘落后。</p><p>也许微博现在处境不乐观，但它对互联网内容依然保持高度敏感，未来10年，投资布局生态会发挥更大的作用。</p></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>那些年，微博投资的200家企业</title>\n<style 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}\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n那些年，微博投资的200家企业\n</h2>\n\n<h4 class=\"meta\">\n\n\n2020-08-22 11:08 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202008221113347aa27904&s=b><strong>投资界</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>8月25日，农历七夕节，天下秀公司将在上海进行上市敲钟仪式。这家公司在借壳后短短几个月的时间内市值就从40亿涨到了300亿。它不仅是A股“网红第一股”，也是微博投资体系内又一家成功上市的公司。根据剁椒娱投的统计，在过去10年间，微博在互联网以及内容领域战略投资的企业不少于200家。数量庞大的产业投资已经跟BAT的操作风格很像。他们都是在企业达到一定规模之后，通过大量的战略投资来巩固自身生态壁垒。...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202008221113347aa27904&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/f7f6b1222ffab27df6e2839b259a2ad4","relate_stocks":{"QNETCN":"纳斯达克中美互联网老虎指数","WB":"微博"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202008221113347aa27904&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2061905464","content_text":"8月25日，农历七夕节，天下秀公司将在上海进行上市敲钟仪式。这家公司在借壳后短短几个月的时间内市值就从40亿涨到了300亿。它不仅是A股“网红第一股”，也是微博投资体系内又一家成功上市的公司。根据剁椒娱投的统计，在过去10年间，微博在互联网以及内容领域战略投资的企业不少于200家。数量庞大的产业投资已经跟BAT的操作风格很像。他们都是在企业达到一定规模之后，通过大量的战略投资来巩固自身生态壁垒。微博也一样。随着快手、抖音、B站的强势崛起，整体互联网流量也逐渐从图文迁徙到视频，微博面临着严峻的竞争环境，下一个十年该怎么走的灵魂拷问至今没有答案。不少人认为，微博有被颠覆的可能。尤其是当下各家平台都有明星引入计划，微博最大的优势正在被消解。这时候，战略投资的作用就发挥出来了。纵观微博投资的200多家公司，从MCN到新媒体营销公司，从视频技术到电商公司，从医疗健康到人工智能，从房产家居到金融，遍布近20个领域，构成了庞大的“微博系“。微博一般选择A轮前后的早期公司投资，这个阶段的公司对微博强大的流量和资源有需求；而微博也能以极低的价格进入，并与已有的平台内容产生协同效应。如果说微博当下在流量以及用户时长等方面都受到挤压，但在生态布局上依然走在竞对前面。核心：从广告营销到MCN，围绕红人经济布局在微博投资标的中，营销是微博重仓的领域之一。从2015年提出，“广告是互联网行业普适性的商业模式”后，信息流、微任务、自助广告投放后台……微博进入了大广告时代，相应的投资营销机构也成为业务联动的一部分。在投资标的中，其中既包括像芭莎能量、微梦传媒这样的公关活动媒体服务商，也有像极智广告平台、知图科技、麦恩思远这样的智能投放平台。这些营销公司同微博的广告业务产生高度协同性，天下秀就是典型案例。这家公司由李檬2009年创立，是中国最大的以社交营销为核心的新媒体商业集团之一，而新浪集团正是天下秀的实控人之一。天下秀的两个主要业务，一是为广告主和新媒体账号提供对接平台“微任务”，收取服务费；二是为广告主提供定制化营销方案，并收取费用。公司通过与微博的合作，接到了大量广告商单。在天下秀2019年的财报中显示，来自新媒体营销客户代理服务的收入占到年度营收的86%。而此前，ST慧球在借壳风险提示中称，报告期内，天下秀从事的新媒体营销服务主要在新浪微博上进行投放。注：“投资金额”一栏的数据为该融资轮次总融资金额。如果是多个投资人合投，来自新浪、微博的资金只占融资金额的一部分。微博旗下微创投2011年刚刚成立的时候就投资了天下秀，并且之后的融资轮次中，微博亦有跟进；2019年，微博还投资了网星梦工厂。这家公司旗下号称有700多个账号，5亿粉丝，拥有整合营销业务。不管是内容营销还是红人内容，依托的的都是微博上的红人。微博不仅是早期红人的诞生地，更重要的是形成了巨大的经济效应，以及广告价值。作为网红界的风向标，每年这个峰会都将邀请到各界的网红前来参加，还在会上发布“网红商业价值排名”。张大奕、雪梨、李子柒、papi酱、张沫凡都曾经登上这个榜单。而这些红人都在不断完成资本化。比如，2019年如涵上市，张大奕如涵的股东之一；更早些时候，在微博完成第一批粉丝积累的同道大叔，以2.75亿的价格卖身给了上市公司美盛文化。为了巩固平台在红人领域的优势，微博在不同时代都有展开的投资。比如今年3月份，微博公布了对歪果仁研究协会2000万的投资。该协会是以色列人高佑思创立的MCN机构，旗下账号的主要内容是对比中外对同一事件的不同反应和看法；2018年微博投资了中国最大的网红之一李子柒所在的公司微念科技。一方面，MCN机构生产的优质内容能优先分发到微博平台，另一方面，微博作为重要的营销平台，可以在承接整合营销案时将任务分包给自己投资的MCN机构，在自己的体系内进行内容消化。以歪研会为例，目前这家MCN机构商业化50%的商单来自于微博。壁垒：教育、游戏、汽车……构筑更多垂类内容当下的视频平台大部分都在扶持垂类内容创作者，对内容进行精耕细作，打造垂类频道。但这件事情，微博从2015年就开始做了。那时候，微博全力打造短视频、迷你剧、微综艺。从综艺开始，微博已经将内容深度运营与商业合作的经验复制到体育、旅游、探索等多个垂类领域。而最近一两年，由于平台之间的竞争加剧，对用户和内容的垂直化运营需求更甚。在2018年底的V影响力峰会上，微博CEO王高飞表示，移动互联网的竞争已经从用户规模全面转向用户使用时长，各大平台都进入了精耕细作阶段。在这一背景下，微博宣布推出“潮汐计划”，将在2年内提供20亿现金，聚焦内容IP、网红、艺人、经纪公司，以及内容电商。当时的官方数据显示，微博粉丝数超过2万或者月均阅读量大于10万的头部作者规模已经扩大到70万，与微博建立合作的MCN机构达到2700家。在多元化的内容格局下，微博帮助创作者们涨粉，让他们成为垂类内容的头部作者。为了提高在垂类内容方面的壁垒，微博在资本方面的布局并不少。在这方面，微博充分发挥了大平台的数据优势。正如微博一位朋友所说，不管是机构还是个人，只要做内容，都会在微博上开通账号，而后台能够检测到数据表现最好的内容是什么，也能检测到用户最喜欢的内容是由哪个账号创作的。如果想要投资这些垂类内容，微博显然是近水楼台。以教育为例。微博有专门的校园频道，2019年还举办了全国高校媒体论坛。这个频道目前校园和教育领域申请认证账号至少5万个。而在2017年微博投资了一家叫做“不要音乐”的公司。这家公司主要业务就是校园音乐人孵化。不要音乐CEO周洛曾经透露，之所以能拿到微博的投资，主要是微博想将校园频道的用户和内容运营起来。2019年，微博还投资了一家专门做互联网职业教育的培训公司，对啊网；2018年投资了儿童教育类平台小牛计划；2017年投资了综合教育培训机构优壹佳教育；2016年投资了学分课程服务平台智慧树网。在垂类内容方面，微博在游戏和电竞方面的投资颇多。比如，2018年投资了电竞产业综合服务公司竞综文化，还投资了网络游戏开发商欢乐竞猜；2016年投资了广州轩游网络。此外，体育、旅游、时尚、医疗健康、房产家居、汽车、影视等方面投资。当然这些投资，不仅仅是为了占据垂类内容背后的创作者这么简单，还让微博有机会深入内容生产背后的整个产业链。追赶：重点投资视频内容和视频技术两类公司微博是最早拥有短视频和直播产品的平台之一。因为此前，微博投资了一下科技。这两家公司曾经走过一段相互成就的日子。微博给到一下科技需要的流量，并让平台上的明星带头使用秒拍和一直播，然后用微博账号转发，从而引爆了两款产品；而一下科技也不负众望，给微博带来了更大的流量，甚至直接促进了微博的二次复苏。但此后，伴随着两家15秒竖屏短视频的兴起，以及B站的崛起，微博的视频优势逐渐被超越。虽然此后一下科技也重新开发了波波视频，微博也将一直播收购，后来自己开发了“爱视频”，并重新启用酷燃视频。微博官方在2018年曾披露，平台上每天视频的发布量在150万条左右，同比增长50%。大V的原创内容中，视频的内容发布增长86%；2019年微博还宣布扶持VLog博主，也诞生了“竹子”“史里芬”这样的Vlog大V。但不得不承认，激烈的竞争环境，让微博在视频方面始终慢半拍。不过，在视频技术和视频内容创作相关的投资方面，微博也一直没有停。尤其是最近一两年，频频出手。比如，前几天刚刚公布的微博投资微美全息，这是一家AR视频技术公司；6月份投资的唯喔足球，是一个球迷短视频直播平台；2018年投资了克拉克拉，是一家虚拟偶像直播平台；2018年5月投资了情感类故事视频制作公司三感video；2018年3月投资了汽车类视频新媒体平台30秒懂车；2017年投资了左右视频，专门做军事历史方面的短视频自媒体平台。不久前，微博又推出了新的视频产品“微博视频号”。这个类似于视频版微博热搜的产品，目前还没有公布最新数据，但从前端页面播放量来看，推荐和热门tap上，已经经常出现几百万次播放量的视频作品。微博视频号，承担着微博在视频方面新探索的重担。从图文到短视频、微博故事、Vlog等，全媒体格式的支持催生出更多原创内容，也吸引来更多流量。延伸：加快电商布局同视频领域的情况类似，微博在电商方面，也是起了个大早，赶了个晚集。在当下直播带货爆火多年前，那些给淘宝店拍照片的淘女郎，就通过微博转型为自主性的网红，他们甚至开设了淘宝上第一批网红店铺。早在2010年度商品销售额就超过了100亿。微博也已成为很多细分行业创业者的基础工作平台，并初步显示了“移动商业新生态”的变现威力。张大奕就是其中的典型代表。有业内人士专门分析过张大奕的微博成长路径，2010年到2013年之间，转评赞的动态不过20几个，但2013年之后，她在微博活跃度明显提升，甚至成为明星粉丝聚集地。早年如涵和缇苏两家电商公司在淘宝开设多家服装网店，大部分流量都来自于自家网红的微博流量。但此后很长一段时间，微博电商都没有发展起来，或许是跟微博接受了阿里的投资有关。但从2018年电商爆火开始，微博也加快了在电商方面的布局。比如今年1月投资了知名的跨国购物电商平台洋码头；去年投资了服饰电商公司博涵电商，以及流量电商惊喜网购；2018年投资了海淘类网购平台小象优品；更早些时候还投资了淘全球，以及店绣等海外购物平台。在洋码头看来，跟抖音与快手的闭环逻辑不同，微博的生态更加开放，对第三方电商平台更友好。而对于微博来说，海淘电商是一个场景，是符合微博逻辑的事儿。“微博手上有很多红人，大多都是偏娱乐八卦的，不是带货型的，但洋码头有很多带货型的红人，两者合作可以互补，就像抖音跟其他电商合作赚取分佣一样。”业内一位电商朋友表示。微博的电商化路径可能没有抖音那么成熟，包括分享链接、商品分类，以及整个商品选品等后台比较弱。而投资一些第三方电商平台，可以把他们电商规则搬到微博体系内。“只要微博不投资拼多多，背后的阿里就不会有任何意见”，有电商朋友开玩笑说。抖音和快手上，通过电商带货赚钱的博主很多。就在刚刚过去的818，辛巴几个小时的带货GMV就达到6.4亿，而微博上也有众多成千上万粉丝的博主，如果能让他们有更多电商收入，也是微博商业化的成绩。因此，纯电商平台以外，微博还投资了专门为KOL提供电商服务的第三方公司。比如，拼量网。平台邀请KOL入驻后，拼量网会根据KOL的属性，粉丝画像等数据，为KOL智能推荐商品，而商品则全部由平台提供。目前，该公司已经合作9.7万名KOL，超过600+MCN和公会。此外，拼量网还为月交易金额比较大的KOL定制化选品，撰写直播脚本等服务。结语通过分析这200多家公司，我们可以看出，微博大概的投资逻辑。首先是巩固网红内容基本盘，通过投资垂类内容来形成更高的企业壁垒；另外，在视频和电商两大趋势业务方面也不甘落后。也许微博现在处境不乐观，但它对互联网内容依然保持高度敏感，未来10年，投资布局生态会发挥更大的作用。","news_type":1,"symbols_score_info":{"QNETCN":0.6,"WB":0.9}},"isVote":1,"tweetType":1,"viewCount":3327,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":971133864,"gmtCreate":1598882048958,"gmtModify":1704220419927,"author":{"id":"3444860175814771","authorId":"3444860175814771","name":"薅谁的羊毛","avatar":"https://static.laohu8.com/10ecbc2339c3897671fb5721b31ad98b","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3444860175814771","idStr":"3444860175814771"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/WB\">$微博(WB)$</a>我重仓wb和jazz","listText":"<a href=\"https://laohu8.com/S/WB\">$微博(WB)$</a>我重仓wb和jazz","text":"$微博(WB)$我重仓wb和jazz","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/971133864","isVote":1,"tweetType":1,"viewCount":2667,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":971033076,"gmtCreate":1598654229195,"gmtModify":1704220002853,"author":{"id":"3444860175814771","authorId":"3444860175814771","name":"薅谁的羊毛","avatar":"https://static.laohu8.com/10ecbc2339c3897671fb5721b31ad98b","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3444860175814771","idStr":"3444860175814771"},"themes":[],"htmlText":"Weibo Corporation's (NASDAQ:WB) Stock's On An Uptrend: Are Strong Financials Guiding The Market?微博公司（纳斯达克代码:WB）的股票呈上升趋势:强劲的财务指标是否在引导市场？Simply Wall St.2020-08-29 02:002020-08-29 02:00 北京时间 Simply Wall St.Most readers would already be aware that Weibo's (NASDAQ:WB) stock increased significantly by 18% over the past three months. Given that the market rewards strong financials in the long-term, we wonder if that is the case in this instance. Particularly, we will be paying attention to Weibo's ROE today.鉴于市场长期看好强劲的金融类股，我们不知道这种情况是否如此。今天我们特别关注微博的净资产收益率。Return on Equity or ROE is a test of how effectively a company is growing its value and managing investors’ money. In other words, it is a profitability ratio which measures the rate of return on the capital provided by the company's shareholders","listText":"Weibo Corporation's (NASDAQ:WB) Stock's On An Uptrend: Are Strong Financials Guiding The Market?微博公司（纳斯达克代码:WB）的股票呈上升趋势:强劲的财务指标是否在引导市场？Simply Wall St.2020-08-29 02:002020-08-29 02:00 北京时间 Simply Wall St.Most readers would already be aware that Weibo's (NASDAQ:WB) stock increased significantly by 18% over the past three months. Given that the market rewards strong financials in the long-term, we wonder if that is the case in this instance. Particularly, we will be paying attention to Weibo's ROE today.鉴于市场长期看好强劲的金融类股，我们不知道这种情况是否如此。今天我们特别关注微博的净资产收益率。Return on Equity or ROE is a test of how effectively a company is growing its value and managing investors’ money. In other words, it is a profitability ratio which measures the rate of return on the capital provided by the company's shareholders","text":"Weibo Corporation's (NASDAQ:WB) Stock's On An Uptrend: Are Strong Financials Guiding The Market?微博公司（纳斯达克代码:WB）的股票呈上升趋势:强劲的财务指标是否在引导市场？Simply Wall St.2020-08-29 02:002020-08-29 02:00 北京时间 Simply Wall St.Most readers would already be aware that Weibo's (NASDAQ:WB) stock increased significantly by 18% over the past three months. Given that the market rewards strong financials in the long-term, we wonder if that is the case in this instance. Particularly, we will be paying attention to Weibo's ROE today.鉴于市场长期看好强劲的金融类股，我们不知道这种情况是否如此。今天我们特别关注微博的净资产收益率。Return on Equity or ROE is a test of how effectively a company is growing its value and managing investors’ money. In other words, it is a profitability ratio which measures the rate of return on the capital provided by the company's shareholders","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/971033076","isVote":1,"tweetType":1,"viewCount":3228,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":971039505,"gmtCreate":1598654016707,"gmtModify":1704220002341,"author":{"id":"3444860175814771","authorId":"3444860175814771","name":"薅谁的羊毛","avatar":"https://static.laohu8.com/10ecbc2339c3897671fb5721b31ad98b","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3444860175814771","idStr":"3444860175814771"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/WB\">$微博(WB)$</a>Weibo Corporation's (NASDAQ:WB) Stock's On An Uptrend: Are Strong Financials Guiding The Market?微博公司（纳斯达克代码:WB）的股票呈上升趋势:强劲的财务指标是否在引导市场？Simply Wall St.2020-08-29 02:002020-08-29 02:00 北京时间 Simply Wall St.Most readers would already be aware that Weibo's (NASDAQ:WB) stock increased significantly by 18% over the past three months. Given that the market rewards strong financials in the long-term, we wonder if that is the case in this instance. Particularly, we will be paying attention to Weibo's ROE today.鉴于市场长期看好强劲的金融类股，我们不知道这种情况是否如此。今天我们特别关注微博的净资产收益率。Return on Equity or ROE is a test of how effectively a company is growing its value and managing investors’ money. In other words, it is a profitability ratio which measures the rate of return on the","listText":"<a href=\"https://laohu8.com/S/WB\">$微博(WB)$</a>Weibo Corporation's (NASDAQ:WB) Stock's On An Uptrend: Are Strong Financials Guiding The Market?微博公司（纳斯达克代码:WB）的股票呈上升趋势:强劲的财务指标是否在引导市场？Simply Wall St.2020-08-29 02:002020-08-29 02:00 北京时间 Simply Wall St.Most readers would already be aware that Weibo's (NASDAQ:WB) stock increased significantly by 18% over the past three months. Given that the market rewards strong financials in the long-term, we wonder if that is the case in this instance. Particularly, we will be paying attention to Weibo's ROE today.鉴于市场长期看好强劲的金融类股，我们不知道这种情况是否如此。今天我们特别关注微博的净资产收益率。Return on Equity or ROE is a test of how effectively a company is growing its value and managing investors’ money. In other words, it is a profitability ratio which measures the rate of return on the","text":"$微博(WB)$Weibo Corporation's (NASDAQ:WB) Stock's On An Uptrend: Are Strong Financials Guiding The Market?微博公司（纳斯达克代码:WB）的股票呈上升趋势:强劲的财务指标是否在引导市场？Simply Wall St.2020-08-29 02:002020-08-29 02:00 北京时间 Simply Wall St.Most readers would already be aware that Weibo's (NASDAQ:WB) stock increased significantly by 18% over the past three months. Given that the market rewards strong financials in the long-term, we wonder if that is the case in this instance. Particularly, we will be paying attention to Weibo's ROE today.鉴于市场长期看好强劲的金融类股，我们不知道这种情况是否如此。今天我们特别关注微博的净资产收益率。Return on Equity or ROE is a test of how effectively a company is growing its value and managing investors’ money. In other words, it is a profitability ratio which measures the rate of return on the","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/971039505","isVote":1,"tweetType":1,"viewCount":3439,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":973061962,"gmtCreate":1598394015856,"gmtModify":1704218653215,"author":{"id":"3444860175814771","authorId":"3444860175814771","name":"薅谁的羊毛","avatar":"https://static.laohu8.com/10ecbc2339c3897671fb5721b31ad98b","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3444860175814771","idStr":"3444860175814771"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/WB\">$微博(WB)$</a>管理层还算做事情，现在不是保守的时候，必须收购或投资新品种，扩大市场占有率，不然就变成后浪了！大家好，我是Mark，我们100见","listText":"<a href=\"https://laohu8.com/S/WB\">$微博(WB)$</a>管理层还算做事情，现在不是保守的时候，必须收购或投资新品种，扩大市场占有率，不然就变成后浪了！大家好，我是Mark，我们100见","text":"$微博(WB)$管理层还算做事情，现在不是保守的时候，必须收购或投资新品种，扩大市场占有率，不然就变成后浪了！大家好，我是Mark，我们100见","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":5,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/973061962","isVote":1,"tweetType":1,"viewCount":1647,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":927545508,"gmtCreate":1588945589504,"gmtModify":1704178992797,"author":{"id":"3444860175814771","authorId":"3444860175814771","name":"薅谁的羊毛","avatar":"https://static.laohu8.com/10ecbc2339c3897671fb5721b31ad98b","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3444860175814771","idStr":"3444860175814771"},"themes":[],"htmlText":"来一波行情，我就退休啦","listText":"来一波行情，我就退休啦","text":"来一波行情，我就退休啦","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/927545508","isVote":1,"tweetType":1,"viewCount":1452,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":927993401,"gmtCreate":1588689140403,"gmtModify":1704178079075,"author":{"id":"3444860175814771","authorId":"3444860175814771","name":"薅谁的羊毛","avatar":"https://static.laohu8.com/10ecbc2339c3897671fb5721b31ad98b","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3444860175814771","idStr":"3444860175814771"},"themes":[],"htmlText":"减少资本支出是好事呀！","listText":"减少资本支出是好事呀！","text":"减少资本支出是好事呀！","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/927993401","repostId":"2033531308","repostType":2,"isVote":1,"tweetType":1,"viewCount":1557,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":914138037,"gmtCreate":1581085281329,"gmtModify":1704343475773,"author":{"id":"3444860175814771","authorId":"3444860175814771","name":"薅谁的羊毛","avatar":"https://static.laohu8.com/10ecbc2339c3897671fb5721b31ad98b","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3444860175814771","idStr":"3444860175814771"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/SUPN\">$Supernus Pharmaceuticals(SUPN)$</a>买了他不涨，卖了他就涨！故意和我作对呀！","listText":"<a href=\"https://laohu8.com/S/SUPN\">$Supernus Pharmaceuticals(SUPN)$</a>买了他不涨，卖了他就涨！故意和我作对呀！","text":"$Supernus Pharmaceuticals(SUPN)$买了他不涨，卖了他就涨！故意和我作对呀！","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/914138037","isVote":1,"tweetType":1,"viewCount":2228,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":938411329,"gmtCreate":1571750882461,"gmtModify":1704722843286,"author":{"id":"3444860175814771","authorId":"3444860175814771","name":"薅谁的羊毛","avatar":"https://static.laohu8.com/10ecbc2339c3897671fb5721b31ad98b","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3444860175814771","idStr":"3444860175814771"},"themes":[],"htmlText":"美国东部时间下午5:00/PDT下午2:00举行电话会议和网络直播-&nbsp;Exelixis，Inc.(EXEL)今日宣布，其2019年第三季度财务业绩将于2019年10月30日星期三市场收盘后公布。 EXELIXIS管理层将在美国东部时间下午5:00/PDT下午2:00主持电话会议和网络直播，讨论结果并提供一般业务更新。 可通过本公司网站通过互联网访问该活动。&nbsp;要访问网播链接，请登录www.exelixis.com，然后转到Investors&amp;Media标题下的News&amp;Events/Event Calendar页面。 请至少在电话会议召开前15分钟连接到公司网站，以确保有足够的时间下载收听网播所需的任何软件。 或致电855-793-2457（国内）或631-485-4921（国际），并提供电话会议密码。&nbsp;电话重播将持续到美国东部时间2019年11月1日晚上8:00。 电话重放的接入号码为:855-859-2056（国内）和404-537-3406（国际）； 密码是。 网播重播也将在www.exelixis.com上存档一年。&nbsp;关于Exelixis","listText":"美国东部时间下午5:00/PDT下午2:00举行电话会议和网络直播-&nbsp;Exelixis，Inc.(EXEL)今日宣布，其2019年第三季度财务业绩将于2019年10月30日星期三市场收盘后公布。 EXELIXIS管理层将在美国东部时间下午5:00/PDT下午2:00主持电话会议和网络直播，讨论结果并提供一般业务更新。 可通过本公司网站通过互联网访问该活动。&nbsp;要访问网播链接，请登录www.exelixis.com，然后转到Investors&amp;Media标题下的News&amp;Events/Event Calendar页面。 请至少在电话会议召开前15分钟连接到公司网站，以确保有足够的时间下载收听网播所需的任何软件。 或致电855-793-2457（国内）或631-485-4921（国际），并提供电话会议密码。&nbsp;电话重播将持续到美国东部时间2019年11月1日晚上8:00。 电话重放的接入号码为:855-859-2056（国内）和404-537-3406（国际）； 密码是。 网播重播也将在www.exelixis.com上存档一年。&nbsp;关于Exelixis","text":"美国东部时间下午5:00/PDT下午2:00举行电话会议和网络直播- Exelixis，Inc.(EXEL)今日宣布，其2019年第三季度财务业绩将于2019年10月30日星期三市场收盘后公布。 EXELIXIS管理层将在美国东部时间下午5:00/PDT下午2:00主持电话会议和网络直播，讨论结果并提供一般业务更新。 可通过本公司网站通过互联网访问该活动。 要访问网播链接，请登录www.exelixis.com，然后转到Investors&Media标题下的News&Events/Event Calendar页面。 请至少在电话会议召开前15分钟连接到公司网站，以确保有足够的时间下载收听网播所需的任何软件。 或致电855-793-2457（国内）或631-485-4921（国际），并提供电话会议密码。 电话重播将持续到美国东部时间2019年11月1日晚上8:00。 电话重放的接入号码为:855-859-2056（国内）和404-537-3406（国际）； 密码是。 网播重播也将在www.exelixis.com上存档一年。 关于Exelixis","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/938411329","isVote":1,"tweetType":1,"viewCount":2438,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":931836598,"gmtCreate":1570661933214,"gmtModify":1704721076213,"author":{"id":"3444860175814771","authorId":"3444860175814771","name":"薅谁的羊毛","avatar":"https://static.laohu8.com/10ecbc2339c3897671fb5721b31ad98b","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3444860175814771","idStr":"3444860175814771"},"themes":[],"htmlText":"<a 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href=\"https://laohu8.com/S/EXEL\">$伊克力西斯(EXEL)$</a>走了，养不起你了！","text":"$伊克力西斯(EXEL)$走了，养不起你了！","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":3,"repostSize":0,"link":"https://laohu8.com/post/931836598","isVote":1,"tweetType":1,"viewCount":3197,"authorTweetTopStatus":1,"verified":2,"comments":[{"author":{"id":"3444860175814771","authorId":"3444860175814771","name":"薅谁的羊毛","avatar":"https://static.laohu8.com/10ecbc2339c3897671fb5721b31ad98b","crmLevel":1,"crmLevelSwitch":0,"authorIdStr":"3444860175814771","idStr":"3444860175814771"},"content":"我还在赌它能起来","text":"我还在赌它能起来","html":"我还在赌它能起来"}],"imageCount":0,"langContent":"CN","totalScore":0},{"id":933169914,"gmtCreate":1569595195638,"gmtModify":1704719746604,"author":{"id":"3444860175814771","authorId":"3444860175814771","name":"薅谁的羊毛","avatar":"https://static.laohu8.com/10ecbc2339c3897671fb5721b31ad98b","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3444860175814771","idStr":"3444860175814771"},"themes":[],"htmlText":"<a 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