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referrerpolicy=\"no-referrer\">该季度维珍银河的研发支出为3590.3万美元，去年同期为3700.9万美元，同比下降3%；销售、常规和管理费用为3850.3万美元，去年同期为2604.7万美元，同比增长47.8%</p>\n<p>7月，该公司完成了在市场上(“ATM发行”)的股票发行计划。该公司最终通过出售约1370万股普通股获得了5亿美元的总收益。该公司打算将ATM发行产生的净收益用于一般企业用途，优先用于扩大其宇宙飞船舰队。</p>\n<p>该公司于财报发布后表示，计划将从今天开始重启太空飞行销售。该公司将提供三种产品：单人、夫妇/朋友/家庭套餐以及“包机”。这些优惠的起价为每个位置45万美元。销售将首先向公司重要的早期募捐者开放，优先考虑太空旅行者社区。</p>\n<p>财报公布后，该股盘后涨5.11%，报33.14美元。<img src=\"https://static.tigerbbs.com/a6a513505fa548fd844bf3e0a91e0650\" tg-width=\"715\" tg-height=\"526\" referrerpolicy=\"no-referrer\"></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>维珍银河Q2净亏损9404万美元，将重启航天销售计划</title>\n<style 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}\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n维珍银河Q2净亏损9404万美元，将重启航天销售计划\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/102\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">老虎资讯综合 </p>\n<p class=\"h-time\">2021-08-06 07:06</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<p>美东时间8月5日（周四）美股盘后，<a href=\"https://laohu8.com/S/SPCE\">维珍银河</a>公布了截至2021年6月30日的2021年第二季度业绩。财报显示，维珍银河Q2营收57.1万美元；毛利润50.8万美元；净亏损为9404美元，去年同期净亏损为7197.3万美元。摊薄后每股亏损为0.39美元，去年同期每股亏损为0.34美元。季末持有现金及其等价物5.52亿美元，去年年底持有为6.66亿美元。<img src=\"https://static.tigerbbs.com/a31863ac6b4e96a85320a34550d223cd\" tg-width=\"707\" tg-height=\"632\" referrerpolicy=\"no-referrer\">该季度维珍银河的研发支出为3590.3万美元，去年同期为3700.9万美元，同比下降3%；销售、常规和管理费用为3850.3万美元，去年同期为2604.7万美元，同比增长47.8%</p>\n<p>7月，该公司完成了在市场上(“ATM发行”)的股票发行计划。该公司最终通过出售约1370万股普通股获得了5亿美元的总收益。该公司打算将ATM发行产生的净收益用于一般企业用途，优先用于扩大其宇宙飞船舰队。</p>\n<p>该公司于财报发布后表示，计划将从今天开始重启太空飞行销售。该公司将提供三种产品：单人、夫妇/朋友/家庭套餐以及“包机”。这些优惠的起价为每个位置45万美元。销售将首先向公司重要的早期募捐者开放，优先考虑太空旅行者社区。</p>\n<p>财报公布后，该股盘后涨5.11%，报33.14美元。<img src=\"https://static.tigerbbs.com/a6a513505fa548fd844bf3e0a91e0650\" tg-width=\"715\" tg-height=\"526\" referrerpolicy=\"no-referrer\"></p>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/77aa32b3c4a76a7b9cdeb283c047a514","relate_stocks":{"SPCE":"维珍银河"},"is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2157454830","content_text":"美东时间8月5日（周四）美股盘后，维珍银河公布了截至2021年6月30日的2021年第二季度业绩。财报显示，维珍银河Q2营收57.1万美元；毛利润50.8万美元；净亏损为9404美元，去年同期净亏损为7197.3万美元。摊薄后每股亏损为0.39美元，去年同期每股亏损为0.34美元。季末持有现金及其等价物5.52亿美元，去年年底持有为6.66亿美元。该季度维珍银河的研发支出为3590.3万美元，去年同期为3700.9万美元，同比下降3%；销售、常规和管理费用为3850.3万美元，去年同期为2604.7万美元，同比增长47.8%\n7月，该公司完成了在市场上(“ATM发行”)的股票发行计划。该公司最终通过出售约1370万股普通股获得了5亿美元的总收益。该公司打算将ATM发行产生的净收益用于一般企业用途，优先用于扩大其宇宙飞船舰队。\n该公司于财报发布后表示，计划将从今天开始重启太空飞行销售。该公司将提供三种产品：单人、夫妇/朋友/家庭套餐以及“包机”。这些优惠的起价为每个位置45万美元。销售将首先向公司重要的早期募捐者开放，优先考虑太空旅行者社区。\n财报公布后，该股盘后涨5.11%，报33.14美元。","news_type":1,"symbols_score_info":{"SPCE":0.9}},"isVote":1,"tweetType":1,"viewCount":3449,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":188895982,"gmtCreate":1623427054946,"gmtModify":1623427054946,"author":{"id":"3478344133124094","authorId":"3478344133124094","name":"zz888","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":5,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3478344133124094","idStr":"3478344133124094"},"themes":[],"htmlText":"&nbsp;0 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000","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/188895982","isVote":1,"tweetType":1,"viewCount":1992,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":924898891,"gmtCreate":1588265519613,"gmtModify":1704367220725,"author":{"id":"3478344133124094","authorId":"3478344133124094","name":"zz888","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":5,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3478344133124094","idStr":"3478344133124094"},"themes":[],"htmlText":"净利润那么低!","listText":"净利润那么低!","text":"净利润那么低!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/924898891","repostId":"2030810820","repostType":2,"repost":{"id":"2030810820","kind":"news","pubTimestamp":1587994099,"share":"https://www.laohu8.com/m/news/2030810820?lang=zh_CN&edition=full","pubTime":"2020-04-27 21:28","market":"us","language":"zh","title":"增收又增利，用户稳增长 | 医美国际2019年报简析","url":"https://stock-news.laohu8.com/highlight/detail?id=2030810820","media":"吴吞I","summary":"来源：雪球App，作者： 吴吞I，（https://xueqiu.com/4110138406/147989075）过去几年，医美机构经历了一个从百舸争流到大浪淘沙的过程。据企查查数据，2019年全年","content":"<html><body><article><p>来源：雪球App，作者： 吴吞I，（https://xueqiu.com/4110138406/147989075）</p><p>过去几年，医美机构经历了一个从百舸争流到大浪淘沙的过程。</p><p>据企查查数据，2019年全年共有2600家医美医院倒闭。资本相比医疗机构开始更加青睐<a href=\"https://laohu8.com/S/SY\">新氧</a>、更美这样的轻资产服务平台。</p><p>行业的降温后，真正潜心布局的企业更能够浮出水面。</p><p>上游的药剂、设备供应商格局趋于稳定，新氧、更美等服务平台提供了多元化的营销渠道，这些都为下游医美机构的长足发展提供了先决条件。</p><p>这里我们就来看下医美行业下游终端服务机构，继新氧之后第二家赴美上市的医美企业——<a href=\"https://laohu8.com/S/AIH\">医美国际</a>。结合其近期发布的财报，写一点个人看法。</p><p><strong>毛利水平高，增收又增利</strong></p><p>2019Q4医美国际总收入为人民币2.381亿元，较2018Q4增长11.5％，毛利润为人民币1.622亿元，较2018年Q4增长7.6％。</p><p>2019年全年营收为人民币8.691亿元，较2018年的人民币7.713亿元增长14.2％。</p><p>毛利为人民币5.931亿元，较2018年的人民币5.027亿元增长18.0％。</p><p>更值得一提的是，医美国际的毛利率长期保持在60%以上，并且还呈稳健增长趋势。19年毛利率为68.2%比2018年的66.0％提高了2.2个百分点。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20200428111019731d034w50puuov07t\"/><p>再看到公司的净利表现。2016、2017、2018、2019年前医美国际的净利润分别为5,053万元、-7,243万元、-2.52亿元和1.38亿元。公司的净利润呈现大幅波动主要是可转换可赎回优先股等公允价值变动的影响。公允价值而该等项在上市时已转换为普通股，不再影响报表。</p><p>经调整后的净利润恢复正常，皆为正值。18年、19年经调后净利润分别为5790万元和6910万元，同比增长19.3%。</p><p>再看到公司的净利表现。2016、2017、2018、2019年前医美国际的净利润分别为5,053万元、-7,243万元、-2.52亿元和1.38亿元。公司的净利润呈现大幅波动主要是可转换可赎回优先股等公允价值变动的影响。公允价值而该等项在上市时已转换为普通股，不再影响报表。</p><p>经调整后的净利润恢复正常，皆为正值。18年、19年经调后净利润分别为5790万元和6910万元，同比增长19.3%。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20200428111022209d034i9zq2nz6jjh\"/><p>此外医美国际还公布了医疗服务业更惯用的盈利指标——EBIDTA。</p><p>2019Q4经调后EBITDA为人民币31.8百万元，较2018Q4的人民币33.0百万元减少3.6％。</p><p>2019年全年经调后EBIDTA为人民币1.871亿元，较2018年的人民币1.131亿元增长65.4％。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20200428111022870d034t69q3manjhj\"/><p>值得一提的是，医美国际的营收增速原本还不止如此，由于受到国际财务报告准则（IFRS）16条变化影响，医美国际2019年度确认的费用净增加了920万元人民币，其中包括4510万元使用权资产（租赁资产）的折旧费用，1280万元租赁资产的财务费用，并扣除4860万元根据租约产生的租赁费用。</p><p><strong>战略性调整，押注非手术医美服务</strong></p><p>2019年全年医美国际非手术医美服务收入为人民币4.496亿元，较2018年的人民币3.733亿元增长31.2％；手术类医美服务收入为人民币3.192亿元，较2018年的人民币3.139亿元增长1.7％；一般<a href=\"https://laohu8.com/S/HCSG\">医疗保健服务</a>和其他医美服务的收入为人民币6,030万元，较2018年的人民币7,410万元减少了18.6％。</p><p>2019年Q4医美国际非手术医美服务收入为人民币1.437亿元，较2018年第四季度的人民币1.120亿元增长28.3％；手术类医美服务收入为人民币8090万元，较2018年第四季度的人民币9020万元下降了10.3％；一般医疗保健服务和其他美容医疗服务的收入为人民币1,350万元，较2018年第四季度的人民币1,130万元增长了19.5％。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20200428111029654d034s1enroikxti\"/><p>从业绩增速中不难发现，医美国际过去一年经营的侧重点。从营收结构来看则更为明显：</p><p>医美国际的非手术医美服务收入占比从18年的49%提升到了19年的56.3%；从18年Q4的52.5%提升到了60.4%。</p><p>非手术美容医疗服务的快速增长是公司有效战略的结果，该战略通过提供少量低平均售价的治疗方法，举办促销活动（例如庆祝公司上市的VIP销售活动和中国11月在线购物节期间的营销活动），并加大了广告投放力度。</p><p>从行业角度来看， 这一转型方向更符合行业发展潮流。</p><p>由于非手术类医美具备创伤小、恢复期短、可接受度高等特点，加之技术愈发成熟导致客单价下降，非手术类医美在中国受到越来越多消费者的青睐。</p><p>据佛若斯特沙利文报告显示，中国医美市场总额从2014年的521亿元增至2018年的1217亿元，GAGR为23.6%。而非手术医美市场总额从14年的201亿元增长到18年的500亿元，GAGR为25.6%，增速明显快于同期医美市场。预测到2023年，非手术医美市场总额将达到1606亿元。</p><p>此外非手术类医美相对来说单价低，消费频次高，更符合年轻消费者的购买力和消费习惯。将此作为发展侧重点，能够以较低获客成本积累一批忠实的用户，更有利于长远发展。</p><p><strong>销售费用率暂时性增加</strong></p><p>从销售费用和销售费用率角度来看。2019年的销售费用率有所上升：2019年销售费用为人民币4.131亿元，占公司同期总收入的47.5％，而2018年的销售费用为人民币3.335亿元，占公司同期总收入的43.8％。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20200428111031468d034u3bfnwghz59\"/><p>销售费用率的上升主要是因为公司为了在战略层面推动向非手术医美服务的发展，进行了一些了营销活动。比如VIP客户销售、双十一销售活动。</p><p>VIP客户销售：2019年11月10日，医美国际召开以纳斯达克上市为主题的VIP 客户销售活动，活动当天获得现金收入约600万人民币。</p><p>双十一销售活动：2019年11月11日，医美国际在淘宝天猫商城召开双十一销售活动，双十一当天实现天猫现金销售额1600万人民币. 在2019年11月1日-11月11日整个销售活动期间，公司在多个销售平台获得现金收入总额达到2800万人民币。</p><p>值得注意的是，这两大重大营销事件都发生在Q4。如果只看M3的营销费用率，19年M3的营销费用率为42.6%，较18年M3的43.4%还有所下降。</p><p>此外，值得注意的是，医美机构的广告投放渠道正在悄然发生改变。过去大多数医美机构都依赖<a href=\"https://laohu8.com/S/BIDU\">百度</a>的竞价广告，18年时医美国际有八成的营销广告都投放在了百度平台上。百度在搜索引擎领域一家独大，投放的性价比自然不高。新氧、更美等平台服务商的崛起，助力营销渠道市场的多元化，广告投放的价格必然会下降。</p><p>结合医美国际战略转型的时间点，可以判断营销费用率的提升只是暂时性的。</p><p><strong>用户增长迅速，且回头客占比大</strong></p><p>活跃客户继续快速增长，同比增长43.0％，2019年达到255,395。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20200428111033910d034ta8lw17mvq0\"/><img src=\"https://fid-75186.picgzc.qpic.cn/20200428111034210d034xdtt1ommn7c\"/><p>除了用户增速外，更值得关注的是，公司近几年回头客占活跃用户的比例皆超过53%。2019年这一数值为53.8％。用户的频繁复购体现了客户对公司产品和品牌的认同和肯定。</p><p>庞大用户基数叠加增速再叠加高复购率，治疗数量更加迅速，：在2019财年，公司共进行了536,469例治疗，包括90,658例外科治疗和404,316例非手术治疗，分别比367,656例总治疗，63,553例增长了45.9％，42.6％和71.8％。手术治疗以及2018年的235,367种非手术治疗。</p><p><strong>并购的意义&amp;负债的误解</strong></p><p>医美的下游行业如今已是一片红海，医美机构之间的竞争尤为激烈。</p><p>百舸争流终会迎来大浪淘沙。要想成为最后的赢家，就得在兼顾现金流的同时快速跑马圈地。</p><p>“国内申请医疗牌照、成立专科医院需要至少6-12个月的时间，并且医院成立后需要3-5年左右的时间才能够达到盈亏平衡，收购医院可以获得其现有客户、医护人员、牌照等，是目前最快速的扩张策略。” 医美国际董事长兼CEO周鹏武曾如此表示。</p><p>在2019年12月30日，医美国际宣布开设两家新的卫星诊所——奉化彭爱美学诊所和德清彭爱美学诊所，分别持有多数股权。2020年3月，签订了最终协议以取得上海铭悦医美和西安新鹏爱悦己医美两家机构的控制权。收购和整合治疗中心仍将作为医美国际的战略核心之一。</p><p>天下武功，唯快不破。但也得担心步子太大扯到裆。企业在扩张的同时一定得兼顾自身的现金流。</p><p>医美国际的负债率就很引人注目。2016～2018年末，公司的资产负债率从90.55%一路飙升至136.86%。而到了19年末，这一数值则骤降到了43.60%。</p><p>事实上，公司过去账面负债较高的原因在于，公司在一级市场进行A轮、B轮、C轮融资时，使用了可转换票据、可转换可赎回优先股等金融工具，其在账面上显示为负债项目。而在公司上市当天，可转换可赎回优先股和可交换债券均已被转化成普通股，可转换票据也已被归还。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20200428111038273d034cfpmtzeb3sq\"/><p>19年资产负债率骤降正是因为这个原因，过去的高负债是市场的误解，去除可转换可赎回优先股和可交换债券部分后才是医美国际真实的负债水平。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20200428111039749d0342x71r979zpr\"/><p>据佛若斯特沙利文数据，2017年，中国的医美渗透率仅为3.5%，巴西13.5%，是中国的3.9倍。而据2017年世行数据，巴西的人均收入为8839美元，仅为中国(6568美元)的1.3倍，我国医美渗透率仍低于成熟市场，医美渗透率与人均可支配收入的水平还尚未匹配，仍然具有可提升空间。</p><p>医美是当之无愧的黄金赛道。</p><p>根据主营方向，可将医美企业分为三类：首先处于行业上游的药品、设备供应商，比如<a href=\"https://laohu8.com/S/688363\">华熙生物</a>、爱美客和<a href=\"https://laohu8.com/S/688366\">昊海生科</a>。其次是处于行业下游的医美终端，如华韩整形、香港医思和这里的医美国际。此外还有新氧、更美等平台服务商。</p><p>上游企业技术壁垒较高，竞争格局比较稳定，这也确保了下游机构能得到其稳定的药剂、设备供应。而平台服务商的出现丰富了营销渠道，过去医美机构在线上往往通过百度的竞价广告获客，由于垄断地位，所以性价比较低，多元化的营销渠道有望降低他们的营销成本。</p><p>此外，。在一个低频非标市场，向高频标准化市场过渡的时期，必然会有行业整合的机会出现。此次疫情对医美行业或许就是一个这样的契机。</p><p>对于固定现金成本占收入比重较高的单体医院而言，面对亏损恐难以为继，成熟医院固定现金成本占比较小，所受影响有限。对他们而言，这反而是难得的并购整合时机。</p><p>综上来看，当前是一个非常适合医美国际这类下游终端服务机构潜心发展时点。</p></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE 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}\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n增收又增利，用户稳增长 | 医美国际2019年报简析\n</h2>\n\n<h4 class=\"meta\">\n\n\n2020-04-27 21:28 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2020042811104179d0975b&s=b><strong>吴吞I</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>来源：雪球App，作者： 吴吞I，（https://xueqiu.com/4110138406/147989075）过去几年，医美机构经历了一个从百舸争流到大浪淘沙的过程。据企查查数据，2019年全年共有2600家医美医院倒闭。资本相比医疗机构开始更加青睐新氧、更美这样的轻资产服务平台。行业的降温后，真正潜心布局的企业更能够浮出水面。上游的药剂、设备供应商格局趋于稳定，新氧、更美等服务平台提供了...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2020042811104179d0975b&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/f874ded00c644297784368a7af94c8ae","relate_stocks":{"AIH":"医美国际"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2020042811104179d0975b&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2030810820","content_text":"来源：雪球App，作者： 吴吞I，（https://xueqiu.com/4110138406/147989075）过去几年，医美机构经历了一个从百舸争流到大浪淘沙的过程。据企查查数据，2019年全年共有2600家医美医院倒闭。资本相比医疗机构开始更加青睐新氧、更美这样的轻资产服务平台。行业的降温后，真正潜心布局的企业更能够浮出水面。上游的药剂、设备供应商格局趋于稳定，新氧、更美等服务平台提供了多元化的营销渠道，这些都为下游医美机构的长足发展提供了先决条件。这里我们就来看下医美行业下游终端服务机构，继新氧之后第二家赴美上市的医美企业——医美国际。结合其近期发布的财报，写一点个人看法。毛利水平高，增收又增利2019Q4医美国际总收入为人民币2.381亿元，较2018Q4增长11.5％，毛利润为人民币1.622亿元，较2018年Q4增长7.6％。2019年全年营收为人民币8.691亿元，较2018年的人民币7.713亿元增长14.2％。毛利为人民币5.931亿元，较2018年的人民币5.027亿元增长18.0％。更值得一提的是，医美国际的毛利率长期保持在60%以上，并且还呈稳健增长趋势。19年毛利率为68.2%比2018年的66.0％提高了2.2个百分点。再看到公司的净利表现。2016、2017、2018、2019年前医美国际的净利润分别为5,053万元、-7,243万元、-2.52亿元和1.38亿元。公司的净利润呈现大幅波动主要是可转换可赎回优先股等公允价值变动的影响。公允价值而该等项在上市时已转换为普通股，不再影响报表。经调整后的净利润恢复正常，皆为正值。18年、19年经调后净利润分别为5790万元和6910万元，同比增长19.3%。再看到公司的净利表现。2016、2017、2018、2019年前医美国际的净利润分别为5,053万元、-7,243万元、-2.52亿元和1.38亿元。公司的净利润呈现大幅波动主要是可转换可赎回优先股等公允价值变动的影响。公允价值而该等项在上市时已转换为普通股，不再影响报表。经调整后的净利润恢复正常，皆为正值。18年、19年经调后净利润分别为5790万元和6910万元，同比增长19.3%。此外医美国际还公布了医疗服务业更惯用的盈利指标——EBIDTA。2019Q4经调后EBITDA为人民币31.8百万元，较2018Q4的人民币33.0百万元减少3.6％。2019年全年经调后EBIDTA为人民币1.871亿元，较2018年的人民币1.131亿元增长65.4％。值得一提的是，医美国际的营收增速原本还不止如此，由于受到国际财务报告准则（IFRS）16条变化影响，医美国际2019年度确认的费用净增加了920万元人民币，其中包括4510万元使用权资产（租赁资产）的折旧费用，1280万元租赁资产的财务费用，并扣除4860万元根据租约产生的租赁费用。战略性调整，押注非手术医美服务2019年全年医美国际非手术医美服务收入为人民币4.496亿元，较2018年的人民币3.733亿元增长31.2％；手术类医美服务收入为人民币3.192亿元，较2018年的人民币3.139亿元增长1.7％；一般医疗保健服务和其他医美服务的收入为人民币6,030万元，较2018年的人民币7,410万元减少了18.6％。2019年Q4医美国际非手术医美服务收入为人民币1.437亿元，较2018年第四季度的人民币1.120亿元增长28.3％；手术类医美服务收入为人民币8090万元，较2018年第四季度的人民币9020万元下降了10.3％；一般医疗保健服务和其他美容医疗服务的收入为人民币1,350万元，较2018年第四季度的人民币1,130万元增长了19.5％。从业绩增速中不难发现，医美国际过去一年经营的侧重点。从营收结构来看则更为明显：医美国际的非手术医美服务收入占比从18年的49%提升到了19年的56.3%；从18年Q4的52.5%提升到了60.4%。非手术美容医疗服务的快速增长是公司有效战略的结果，该战略通过提供少量低平均售价的治疗方法，举办促销活动（例如庆祝公司上市的VIP销售活动和中国11月在线购物节期间的营销活动），并加大了广告投放力度。从行业角度来看， 这一转型方向更符合行业发展潮流。由于非手术类医美具备创伤小、恢复期短、可接受度高等特点，加之技术愈发成熟导致客单价下降，非手术类医美在中国受到越来越多消费者的青睐。据佛若斯特沙利文报告显示，中国医美市场总额从2014年的521亿元增至2018年的1217亿元，GAGR为23.6%。而非手术医美市场总额从14年的201亿元增长到18年的500亿元，GAGR为25.6%，增速明显快于同期医美市场。预测到2023年，非手术医美市场总额将达到1606亿元。此外非手术类医美相对来说单价低，消费频次高，更符合年轻消费者的购买力和消费习惯。将此作为发展侧重点，能够以较低获客成本积累一批忠实的用户，更有利于长远发展。销售费用率暂时性增加从销售费用和销售费用率角度来看。2019年的销售费用率有所上升：2019年销售费用为人民币4.131亿元，占公司同期总收入的47.5％，而2018年的销售费用为人民币3.335亿元，占公司同期总收入的43.8％。销售费用率的上升主要是因为公司为了在战略层面推动向非手术医美服务的发展，进行了一些了营销活动。比如VIP客户销售、双十一销售活动。VIP客户销售：2019年11月10日，医美国际召开以纳斯达克上市为主题的VIP 客户销售活动，活动当天获得现金收入约600万人民币。双十一销售活动：2019年11月11日，医美国际在淘宝天猫商城召开双十一销售活动，双十一当天实现天猫现金销售额1600万人民币. 在2019年11月1日-11月11日整个销售活动期间，公司在多个销售平台获得现金收入总额达到2800万人民币。值得注意的是，这两大重大营销事件都发生在Q4。如果只看M3的营销费用率，19年M3的营销费用率为42.6%，较18年M3的43.4%还有所下降。此外，值得注意的是，医美机构的广告投放渠道正在悄然发生改变。过去大多数医美机构都依赖百度的竞价广告，18年时医美国际有八成的营销广告都投放在了百度平台上。百度在搜索引擎领域一家独大，投放的性价比自然不高。新氧、更美等平台服务商的崛起，助力营销渠道市场的多元化，广告投放的价格必然会下降。结合医美国际战略转型的时间点，可以判断营销费用率的提升只是暂时性的。用户增长迅速，且回头客占比大活跃客户继续快速增长，同比增长43.0％，2019年达到255,395。除了用户增速外，更值得关注的是，公司近几年回头客占活跃用户的比例皆超过53%。2019年这一数值为53.8％。用户的频繁复购体现了客户对公司产品和品牌的认同和肯定。庞大用户基数叠加增速再叠加高复购率，治疗数量更加迅速，：在2019财年，公司共进行了536,469例治疗，包括90,658例外科治疗和404,316例非手术治疗，分别比367,656例总治疗，63,553例增长了45.9％，42.6％和71.8％。手术治疗以及2018年的235,367种非手术治疗。并购的意义&负债的误解医美的下游行业如今已是一片红海，医美机构之间的竞争尤为激烈。百舸争流终会迎来大浪淘沙。要想成为最后的赢家，就得在兼顾现金流的同时快速跑马圈地。“国内申请医疗牌照、成立专科医院需要至少6-12个月的时间，并且医院成立后需要3-5年左右的时间才能够达到盈亏平衡，收购医院可以获得其现有客户、医护人员、牌照等，是目前最快速的扩张策略。” 医美国际董事长兼CEO周鹏武曾如此表示。在2019年12月30日，医美国际宣布开设两家新的卫星诊所——奉化彭爱美学诊所和德清彭爱美学诊所，分别持有多数股权。2020年3月，签订了最终协议以取得上海铭悦医美和西安新鹏爱悦己医美两家机构的控制权。收购和整合治疗中心仍将作为医美国际的战略核心之一。天下武功，唯快不破。但也得担心步子太大扯到裆。企业在扩张的同时一定得兼顾自身的现金流。医美国际的负债率就很引人注目。2016～2018年末，公司的资产负债率从90.55%一路飙升至136.86%。而到了19年末，这一数值则骤降到了43.60%。事实上，公司过去账面负债较高的原因在于，公司在一级市场进行A轮、B轮、C轮融资时，使用了可转换票据、可转换可赎回优先股等金融工具，其在账面上显示为负债项目。而在公司上市当天，可转换可赎回优先股和可交换债券均已被转化成普通股，可转换票据也已被归还。19年资产负债率骤降正是因为这个原因，过去的高负债是市场的误解，去除可转换可赎回优先股和可交换债券部分后才是医美国际真实的负债水平。据佛若斯特沙利文数据，2017年，中国的医美渗透率仅为3.5%，巴西13.5%，是中国的3.9倍。而据2017年世行数据，巴西的人均收入为8839美元，仅为中国(6568美元)的1.3倍，我国医美渗透率仍低于成熟市场，医美渗透率与人均可支配收入的水平还尚未匹配，仍然具有可提升空间。医美是当之无愧的黄金赛道。根据主营方向，可将医美企业分为三类：首先处于行业上游的药品、设备供应商，比如华熙生物、爱美客和昊海生科。其次是处于行业下游的医美终端，如华韩整形、香港医思和这里的医美国际。此外还有新氧、更美等平台服务商。上游企业技术壁垒较高，竞争格局比较稳定，这也确保了下游机构能得到其稳定的药剂、设备供应。而平台服务商的出现丰富了营销渠道，过去医美机构在线上往往通过百度的竞价广告获客，由于垄断地位，所以性价比较低，多元化的营销渠道有望降低他们的营销成本。此外，。在一个低频非标市场，向高频标准化市场过渡的时期，必然会有行业整合的机会出现。此次疫情对医美行业或许就是一个这样的契机。对于固定现金成本占收入比重较高的单体医院而言，面对亏损恐难以为继，成熟医院固定现金成本占比较小，所受影响有限。对他们而言，这反而是难得的并购整合时机。综上来看，当前是一个非常适合医美国际这类下游终端服务机构潜心发展时点。","news_type":1,"symbols_score_info":{"AIH":1}},"isVote":1,"tweetType":1,"viewCount":3494,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":924967835,"gmtCreate":1588187541727,"gmtModify":1704366871602,"author":{"id":"3478344133124094","authorId":"3478344133124094","name":"zz888","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":5,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3478344133124094","idStr":"3478344133124094"},"themes":[],"htmlText":"<a 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