无妄无我的个人主页 - 老虎社区

无妄无我

无妄无我

暂无个人介绍

IP属地：江苏

23关注

2粉丝

0主题

0勋章

2024-12-19

$特斯拉(TSLA)$ 精准逃顶，小赚就满足了😁

2020-05-06

$蔚来(NIO)$4月交付的是之前的订单，公布下特斯拉降价前后的订单数量看看😄

2021-03-18

那是你不懂年轻人，我和不少蔚来还有小鹏的车主聊过，发现一个比较奇怪的，蔚来基本是家里的第二辆或者第三辆车，但小鹏的很多都是第一辆车。小鹏就是打年轻人，打钱包没那么鼓的小年轻。小鹏要走的是大众的路线，不是BBA

抱歉，原内容已删除

2021-03-16

$理想汽车(LI)$谢谢三傻

01-23

$阿里巴巴(BABA)$ 溜了溜了

2025-10-02

投资比自己聪明的人

2021-06-01

想多了，放开2胎也没见7座大卖[开心]

乘联会秘书长：放开三胎利好中国车市

01-02

25年，稳

2025-10-07

$美国超微公司(AMD)$ 落袋为安，openai后面都不行，不一定能扭转这个局面

2021-03-16

$特斯拉(TSLA)$看不懂哪家好就都买吧

去老虎APP查看更多动态

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.h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n4.1％ 还是20％？破解外卖佣金真相\n</h2>\n\n<h4 class=\"meta\">\n\n\n2022-03-29 07:34 北京时间&nbsp;&nbsp;&nbsp;<a href=https://xw.qq.com/cmsid/20220328A0CU1200><strong>罗超</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>外卖佣金率只有4.1%，美团2021年财报真相了。CNNIC数据显示，2021年我国网上外卖用户规模已达 5.44 亿，较 2020 年 12 月增长 1.25 亿，占网民整体的 52.7%，网络外卖成我国餐饮业增长驱动已是不争事实。疫情期间堂食难以稳定供应，外卖发挥上门模式少接触的优势，既给用户带来相对便利的生活，也让举步维艰的商家们有了一丝希望。然而近年来关于外卖平台的佣金费率，外界一直颇有...</p>\n\n<a href=\"https://xw.qq.com/cmsid/20220328A0CU1200\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://inews.gtimg.com/newsapp_ls/0/14678658999_640330/0","relate_stocks":{"BABA":"阿里巴巴","BK1589":"北水核心资产","BK4533":"AQR资本管理(全球第二大对冲基金)","BK4503":"景林资产持仓","BK1132":"食品零售","09988":"阿里巴巴-W","BK4527":"明星科技股","BK1608":"元宇宙概念","BK1501":"阿里概念股","BK4558":"双十一","BK1583":"高瓴概念","BK1591":"就地过年概念","BK1521":"挪威政府全球养老基金持仓","BK1604":"节假日概念","BK4526":"热门中概股","BK4535":"淡马锡持仓","QNETCN":"纳斯达克中美互联网老虎指数","BK4531":"中概回港概念","BK4504":"桥水持仓","BK4505":"高瓴资本持仓","BK4554":"元宇宙及AR概念","BK4579":"人工智能","BK1517":"云办公","BK1584":"蚂蚁金服概念","BK1588":"回港中概股","BK4565":"NFT概念","BK4534":"瑞士信贷持仓","BK4122":"互联网与直销零售","BK1586":"云计算","BK4524":"宅经济概念","BK4581":"高盛持仓","BK1142":"互联网与直销零售","BK4548":"巴美列捷福持仓","BK1575":"同股不同权","BK1502":"双十一","BK4538":"云计算","BK4502":"阿里概念","BK4575":"芯片概念","08496":"环球友饮智能","03690":"美团-W"},"source_url":"https://xw.qq.com/cmsid/20220328A0CU1200","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2223846048","content_text":"外卖佣金率只有4.1%，美团2021年财报真相了。CNNIC数据显示，2021年我国网上外卖用户规模已达 5.44 亿，较 2020 年 12 月增长 1.25 亿，占网民整体的 52.7%，网络外卖成我国餐饮业增长驱动已是不争事实。疫情期间堂食难以稳定供应，外卖发挥上门模式少接触的优势，既给用户带来相对便利的生活，也让举步维艰的商家们有了一丝希望。然而近年来关于外卖平台的佣金费率，外界一直颇有争议，一个常见说法是：“外卖平台佣金费率太高，一单要给平台20%左右的佣金，平台吸血商家，外卖越做越亏钱。”外卖费率真的有20%这么高吗？外卖佣金率的真实水平：4.1%作为网络外卖的领先平台，美团首次在财报中对外卖佣金收入进行了清晰界定，将这部分收入与配送费（配送服务收入）分开，在数据层面还原了我国网络外卖行业的真实佣金水平。2021年美团营收1791亿元，同比增长56%，其中外卖贡献963亿元营收，同比增长45.3%。2021年美团外卖骑手成本为682亿元，同比增长38%，占其餐饮外卖收入比例达71%。这意味着，美团外卖获得的一切收入有七成花在外卖骑手身上，其中大部分支付给骑手，此外还有骑手培训等成本。真正的商家佣金收入也就是技术服务费到底是多少呢？2021年美团外卖通过商家获得的佣金收入（技术服务费）为285亿元，在963亿总收入中占比大约为29.6%。佣金费率计算很简单：佣金收入/平台交易额。2021年美团外卖交易额（GMV）7021亿元，由此可知285亿/7021亿就是外卖平台真实的佣金率，大约是4.1%。以前人们印象中都觉得外卖佣金率高，行业传得多的版本是20%左右。为什么会有这样的误会？因为外卖平台跟电商、网约车等平台最大的不同在于：多了百万级的骑手团队，他们是外卖平台的重要生态组成，因为外卖平台有骑手团队，这导致其整体交易体系很不一样。网约车平台的交易很容易理解：平台收取用户打车费用，再抽取佣金，剩下的是司机的。平台型电商（淘宝、天猫）的交易规则很清晰：平台收取用户商品费用和物流费用，抽取佣金等费用后剩下的就是商家的，商家决定是否包邮，不论如何，物流服务都是第三方的，快递员以及相关费用均不需要平台支付，平台收取的钱全部都可视作佣金。外卖平台的交易复杂许多：用户需要支付商品与部分物流费用，商家可选取自配或平台配（大部分选择平台配），平台配的话，配送成本由商家、用户各给一部分。2021年美团外卖交易笔数144亿笔，1P（美团配送）占比67%，1P订单为96.48亿笔，按照682亿元的美团外卖骑手成本来算，每一单骑手成本在7元左右，让用户或商家单独负担都过高，现在实际上是平台用户、商家各负担一部分，不够的平台再补贴。2021年美团从商家、用户处收取的餐饮配送服务收入为542亿元，而全年骑手配送成本为682亿元，这样算美团直接补贴骑手的费用达140亿元，平均每单补贴（140亿/96.48单）1.45元左右。实际上，外卖发展越早期，平台补贴比例越高，因为当时用户、商家和骑手三端都尚未充分发展，不论是用户习惯、商家供给还是骑手力量都要平台通过补贴来培育。在外卖发展早期阶段，平台向商家收取的费用结构不清晰，配送费、佣金等费用均被放在一起收取导致商家算不清账，外卖佣金率多少没人说得清，很多商家基于平台收取的费用（包括配送费）直接算出来20%这样一个数。2021年5月，美团外卖启动费率透明化改革，将技术服务费（佣金）和履约服务费完全分开，前者费率固定，主要包括商家信息展示服务、交易服务、商服及客服服务、IT运维等服务费用；后者根据订单价格、配送距离、配送时段“阶梯计价”，主要用于支付骑手的工资、补贴、人员培训管理等费用，注意，只有在商家选取“美团配送”才需要收取，如果商家觉得收费高或者有自主配送能力，可选择自配送、第三方配送等不同配送方式。透明化的费率模式让骑手多劳多得，也让商家做外卖可以“算清账”，2022年美团外卖佣金透明化政策将覆盖全国。基于大半年的费率透明化改革探索，美团2021年财报才能披露全新数据，真实的平台佣金也就是技术服务费是多少一目了然，上市公司财报都有严格的会计师事务所审计，这些数据很有说服力。真实的外卖佣金率水平，就是4.1%。4.1%，算是合理收费吗？先看看国外其他国家情况，Doordash和Uber Eats等美国主流外卖平台佣金率达30%，有些还不包括配送费。横向对比其他行业，我国网约车佣金率大概在20%左右，实物类电商平台国外亚马逊在10%以上，国内则在5%以上，比如2021年百度电商调整平台技术服务费比例到5%。外卖平台做的事情，其实不比网约车、电商等平台少，其给商家提供线上入驻、装修、运营、营销、售后、维护等多重服务，收取“技术服务费”合情合理。我们看到的是4.1%的佣金，不容易看到的却是外卖平台给商家提供的服务和创造的价值：1、外卖平台给商家提供流量资源。外卖的用户并不是自然获得的，而是需要平台花钱去推广平台App、小程序等获取流量，这些流量最终给到商家，给其提供门店入驻、商品展示、品牌及优惠曝光等线上信息展示服务，帮助商户充分扩大客户范围，降低获客成本，丰富消费场景，提升交易成功率。2、外卖平台需投入大量的技术成本，给商家提供稳定的服务系统。大型互联网公司很多钱花在了机房、宽带等云基础设施上，一个机房投建成本就动辄数亿，还不算日常维护支出。外卖平台IT投入的压力比实物电商平台更大，因为外卖有明显的波峰特征，临近午餐、晚餐大量用户涌入产生订单，且均要求几十分钟内履约，这种即时性和波段性的业务特征跟春运抢票相似，这既对平台服务器规模、稳定性和技术能力提出高要求，同时在业务低峰期则会产生大量IT资源冗余。随着订单规模的增长，外卖平台只能不断投入资金，扩容服务器等云计算资源，优化技术能力、提升服务稳定性，以满足骑手、商家、用户等外卖生态各参与方的服务需求。2021年，美团研发费用166.8亿元，占营收比例9.3%，同比增长53%，这里面很多是因为大量的IT投资产生的。3、外卖平台有更重的线下经营成本。跟实物类电商平台主要靠线上经营不同，外卖平台有成千上万人组成的线下BD团队负责拓展、对接和服务商户，帮助其上线外卖平台、开发菜品、安装系统设备等等，商家越多这部分人力投入越大。此外由于外卖服务有更强的即时性，用户、骑手、商家有问题需要快速解决，因此外卖平台都会配备专业人工客服团队，7x24小时对商户答疑以及提供订单交易等各类咨询服务。线下和线上服务团队给商户带来了实际价值，也产生了巨大的成本。4、外卖平台给商户提供交易全链路支持。外卖平台给商户提供接单、收款、结算和开票等全链条线上交易服务，同时通过技术等手段充分保障商户线上交易的安全和高效。5、外卖平台给商户提供数据分析服务。比如美团外卖给商户提供交易评价反馈工具、用户实时沟通工具以及全面经营数据分析工具等，让商户更加科学地经营外卖，提升经营管理能力，提高数字化水平，在订单量增长的同时实现利润增长、品牌提升。外卖平台不是说搭建了一个平台就不管了，相反它还有大量的工作要做，不只是要让商家可以做外卖，更要从流量、数据、工具、服务、安全等维度全方位助力商家做好外卖，这背后有大量的流量采买、服务器采购、技术研发、服务人员等投入，这样看平台收取佣金合情合理，不收取平台也无法经营。什么钱都能省，骑手成本不能从美团财报来看，商家给平台的钱，大部分花在了骑手身上，这部分钱必须得花，因为同城即时物流是外卖行业的基础，外卖骑手则是外卖平台订单履约的关键，让外卖骑手有体面的收入对于配送时效、服务等的保障至关重要。2021年，超过527万骑手通过美团平台获得收入，外卖骑手配送成本支出达约682亿元，每一单骑手配送费在7.07元左右。有部分外卖订单是商家自配，但财报显示美团配送（1P订单）占比达到67%，达96.48亿笔，大部分配送履约是美团骑手负责，商家和用户负担的费用无法覆盖骑手成本，平台补贴了不少。一方面，这两年因人力成本上涨等因素，骑手成本在明显上升。骑手收入不能减，又不能向用户收取过高的配送费用——因为只有物流成本到一个相对合适的价格，人们才舍得花钱点外卖，外卖才可以不断加速普及，成为人们的日常生活方式；也不能向商家再收取更多物流费用，美团外卖现在收取这一部分已被苛责。骑手收入要被满足平台不得不进行补贴。另一方面，外卖平台“低价单”打底，据了解，外卖平台20元以下订单占比达到4成，但骑手单笔配送收入不能因为订单金额小而降低，毕竟其劳动付出没有太大变化。如果收入太少，骑手不愿意配，外卖的商业模型就跑不动了。财报显示美团2021年从商家、用户处收取的餐饮配送服务收入为542亿元，但全年骑手配送成本682亿元。2021年全年美团直接补贴骑手费用达140亿元。这部分平台补贴的钱来自哪里？当然不是凭空造出来的。表面看美团外卖2021年每单外卖还“赚”了0.43元，外卖2021年经营利润62亿元，经营利润率6.4%。但实际上如果将研发、服务等经营成本算进去，美团外卖是亏损的。2021年美团公司净亏损也高达156亿元。亏损原因美团称是“为促进产业升级、助力提升全要素生产效率，持续加大全国范围内包括仓配物流等基础设施投入。”作为一家企业，美团肯定是想要盈利也必须盈利的，一直靠资本补贴并不现实。在我看来美团的利润来源在于科技，在外卖这一块美团提供智能调度等科技赋能帮助骑手提高效率，在确保其收入的前提下，降低商家和用户两端物流成本。美团也正在对一些前沿科技进行布局，探索更远的未来。财报显示美团无人机现已在深圳龙岗区、坪山区等区域落地常态化外卖配送服务，覆盖8000多户居民，完成面向真实用户的订单3万单。美团自主研发的新一代自动配送车魔袋20成功发布，初具量产能力，截至目前，美团自动配送车已在北京顺义区常规化运营近2年，覆盖顺义20多个小区，同时在全国多个高校进行外卖配送服务。长期来看，无人机、自动配送车等智能配送手段将助力外卖行业降低物流成本，但在可见的未来，外卖行业还得靠百万骑手大军支撑。保障骑手的收入与权益，同时提升平台的物流效率，控制平台的物流成本，扩大平台的订单规模，助力商家的健康增长，升级用户的消费体验，才是外卖行业可持续发展的关键所在。","news_type":1,"symbols_score_info":{"BABA":0.88,"QNETCN":0.6,"08496":0.74,"09988":0.6,"03690":0.9}},"isVote":1,"tweetType":1,"viewCount":3283,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":862190687,"gmtCreate":1632841477727,"gmtModify":1632841477727,"author":{"id":"3489796473973251","authorId":"3489796473973251","name":"无妄无我","avatar":"https://static.tigerbbs.com/9f0c24e3408fc7331b9ec61db79917b8","crmLevel":6,"crmLevelSwitch":1,"followedFlag":false,"authorIdStr":"3489796473973251","idStr":"3489796473973251"},"themes":[],"htmlText":"要是柳离职，马上抄底","listText":"要是柳离职，马上抄底","text":"要是柳离职，马上抄底","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/862190687","repostId":"2169468519","repostType":2,"repost":{"id":"2169468519","kind":"news","pubTimestamp":1632152640,"share":"https://www.laohu8.com/m/news/2169468519?lang=zh_CN&edition=full","pubTime":"2021-09-20 23:44","market":"fut","language":"zh","title":"突发重磅！中国政府将接手滴滴？滴滴联合创始人柳青计划辞职 股价暴跌","url":"https://stock-news.laohu8.com/highlight/detail?id=2169468519","media":"FX168","summary":"FX168财经报社(北美)讯 据路透社周一(9月20日)报道，两位消息人士透露，滴滴公司联合创始人兼总裁柳青告诉一些亲密合伙人，她预计中国政府最终将控制滴滴并任命新的管理层，打算辞职。消息人士称，包括那些跟随柳...","content":"<html><body><div>\n<div><p><strong>FX168财经报社(北美)讯</strong> 据路透社周一(9月20日)报道，两位消息人士透露，<a href=\"https://laohu8.com/S/DIDI\">滴滴</a>公司联合创始人兼总裁柳青告诉一些亲密合伙人，她预计中国政府最终将控制滴滴并任命新的管理层，打算辞职。消息人士称，包括那些跟随柳青加入滴滴的一些公司高管也已经开始寻求新的工作。</p><p>柳青于2014年加入滴滴。根据公司的招股说明书，她持有滴滴1.6%的股份，目前市值约6.4亿美元。柳青一直深入参与滴滴公司的关键财务决策，包括2015年获得<a href=\"https://laohu8.com/S/BABA\">阿里巴巴</a>集团控股有限公司支持的公司合并、收购<a href=\"https://laohu8.com/S/UBER\">优步</a>科技公司的中国业务以及从包括苹果公司在内的投资者筹集资金。柳青还监督滴滴的其他公司事务，包括人力资源，尤其是在滴滴公司深陷危机期间，代表公司与外部沟通。</p><p>据知情人士透露，滴滴在推进其美国上市时就与中国网信办发生矛盾。滴滴上市不久后，中国网信办宣布对滴滴进行调查，随后下令删除其在中国的应用程序下载。自2021年7月初以来，中国政府因滴滴公司收集和使用其服务用户的个人数据、定价机制和竞争行为等方面，对滴滴公司进行严格监管审查。从而开始了中国政府对包括科技行业在内的企业展开了广泛的严格监管，并严格控制大数据获取，打破行业垄断行为。随着中国政府对中国收入不平等发出警告，并号召响应共同富裕，像柳青一样的一些亿万富翁们就应该意识到，他们已经开始面临一个全新的历史时代。</p><p>根据路透社报道，路透社没有获得关于柳青将从滴滴辞职的更多细节，包括柳青是否已提交正式辞职信或确定离职日期。柳青、滴滴公司都没有就此事发表官方评论。周一，滴滴股价在美股市场经历重挫，截至发稿，该公司股价下跌5.53%，至7.84美元。</p><p><img oldsrc=\"W020210920854746469271.png\" src=\"https://news.fx168.com/top/stock/2109/W020210920854746469271.png\"/></p></div>\n<div></div>\n<div>\n<div>\n<ul>\n<li>\n\n                                                    美国股市\n                                                \n</li>\n<li>\n\n                                                    中国\n                                                \n</li>\n</ul>\n</div>\n<div>\n<div>\n<div>分享</div>\n<div>\n<div>  </div>\n</div>\n</div>\n<div>\n</div>\n</div>\n</div>\n</div></body></html>","source":"fxdaily_fut","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>突发重磅！中国政府将接手滴滴？滴滴联合创始人柳青计划辞职 股价暴跌</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ 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}\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n突发重磅！中国政府将接手滴滴？滴滴联合创始人柳青计划辞职 股价暴跌\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-09-20 23:44 北京时间&nbsp;&nbsp;&nbsp;<a href=https://news.fx168.com/top/stock/2109/5359878.shtml><strong>FX168</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>FX168财经报社(北美)讯 据路透社周一(9月20日)报道，两位消息人士透露，滴滴公司联合创始人兼总裁柳青告诉一些亲密合伙人，她预计中国政府最终将控制滴滴并任命新的管理层，打算辞职。消息人士称，包括那些跟随柳青加入滴滴的一些公司高管也已经开始寻求新的工作。柳青于2014年加入滴滴。根据公司的招股说明书，她持有滴滴1.6%的股份，目前市值约6.4亿美元。柳青一直深入参与滴滴公司的关键财务决策，包括...</p>\n\n<a href=\"https://news.fx168.com/top/stock/2109/5359878.shtml\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://news.fx168.com/top/stock/2109/W020210920854755592908.jpg","relate_stocks":{"DIDI":"滴滴(已退市)"},"source_url":"https://news.fx168.com/top/stock/2109/5359878.shtml","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2169468519","content_text":"FX168财经报社(北美)讯 据路透社周一(9月20日)报道，两位消息人士透露，滴滴公司联合创始人兼总裁柳青告诉一些亲密合伙人，她预计中国政府最终将控制滴滴并任命新的管理层，打算辞职。消息人士称，包括那些跟随柳青加入滴滴的一些公司高管也已经开始寻求新的工作。柳青于2014年加入滴滴。根据公司的招股说明书，她持有滴滴1.6%的股份，目前市值约6.4亿美元。柳青一直深入参与滴滴公司的关键财务决策，包括2015年获得阿里巴巴集团控股有限公司支持的公司合并、收购优步科技公司的中国业务以及从包括苹果公司在内的投资者筹集资金。柳青还监督滴滴的其他公司事务，包括人力资源，尤其是在滴滴公司深陷危机期间，代表公司与外部沟通。据知情人士透露，滴滴在推进其美国上市时就与中国网信办发生矛盾。滴滴上市不久后，中国网信办宣布对滴滴进行调查，随后下令删除其在中国的应用程序下载。自2021年7月初以来，中国政府因滴滴公司收集和使用其服务用户的个人数据、定价机制和竞争行为等方面，对滴滴公司进行严格监管审查。从而开始了中国政府对包括科技行业在内的企业展开了广泛的严格监管，并严格控制大数据获取，打破行业垄断行为。随着中国政府对中国收入不平等发出警告，并号召响应共同富裕，像柳青一样的一些亿万富翁们就应该意识到，他们已经开始面临一个全新的历史时代。根据路透社报道，路透社没有获得关于柳青将从滴滴辞职的更多细节，包括柳青是否已提交正式辞职信或确定离职日期。柳青、滴滴公司都没有就此事发表官方评论。周一，滴滴股价在美股市场经历重挫，截至发稿，该公司股价下跌5.53%，至7.84美元。\n\n\n\n\n\n\n                                                    美国股市\n                                                \n\n\n\n                                                    中国\n                                                \n\n\n\n\n\n分享","news_type":1,"symbols_score_info":{"DIDI":1}},"isVote":1,"tweetType":1,"viewCount":2932,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":119983958,"gmtCreate":1622513258774,"gmtModify":1622513258774,"author":{"id":"3489796473973251","authorId":"3489796473973251","name":"无妄无我","avatar":"https://static.tigerbbs.com/9f0c24e3408fc7331b9ec61db79917b8","crmLevel":6,"crmLevelSwitch":1,"followedFlag":false,"authorIdStr":"3489796473973251","idStr":"3489796473973251"},"themes":[],"htmlText":"想多了，放开2胎也没见7座大卖[开心]&nbsp;","listText":"想多了，放开2胎也没见7座大卖[开心]&nbsp;","text":"想多了，放开2胎也没见7座大卖[开心]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/119983958","repostId":"1152705988","repostType":2,"repost":{"id":"1152705988","kind":"news","weMediaInfo":{"introduction":"为用户提供金融资讯、行情、数据，旨在帮助投资者理解世界，做投资决策。","home_visible":1,"media_name":"老虎资讯综合","id":"102","head_image":"https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba"},"pubTimestamp":1622453728,"share":"https://www.laohu8.com/m/news/1152705988?lang=zh_CN&edition=full","pubTime":"2021-05-31 17:35","market":"sh","language":"zh","title":"乘联会秘书长：放开三胎利好中国车市","url":"https://stock-news.laohu8.com/highlight/detail?id=1152705988","media":"老虎资讯综合","summary":"乘联会秘书长崔东树发文称，中国车市是中年消费群体为主的车市，并逐步走向老年消费为主的市场，因此国家出台三胎政策会使车市需求更多元化，是很好的事情。对整个车市的结构，虽然三胎政策带来七座车等的增长，但力","content":"<p>乘联会秘书长崔东树发文称，中国车市是中年消费群体为主的车市，并逐步走向老年消费为主的市场，因此国家出台三胎政策会使车市需求更多元化，是很好的事情。对整个车市的结构，虽然三胎政策带来七座车等的增长，但力度上是小的，我们的车市必然面向中年和老年。目前车市必然会带动我们的消费升级和中大型车豪华车，同时拉动老年代步车和微型电动车市场的增长。</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>乘联会秘书长：放开三胎利好中国车市</title>\n<style 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17:35</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<p>乘联会秘书长崔东树发文称，中国车市是中年消费群体为主的车市，并逐步走向老年消费为主的市场，因此国家出台三胎政策会使车市需求更多元化，是很好的事情。对整个车市的结构，虽然三胎政策带来七座车等的增长，但力度上是小的，我们的车市必然面向中年和老年。目前车市必然会带动我们的消费升级和中大型车豪华车，同时拉动老年代步车和微型电动车市场的增长。</p>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/edb5904d62b10798f760277be625646d","relate_stocks":{"600733":"北汽蓝谷","601238":"广汽集团","00175":"吉利汽车","00708":"恒大汽车","NIO":"蔚来","LI":"理想汽车","XPEV":"小鹏汽车","000625":"长安汽车","002594":"比亚迪"},"is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1152705988","content_text":"乘联会秘书长崔东树发文称，中国车市是中年消费群体为主的车市，并逐步走向老年消费为主的市场，因此国家出台三胎政策会使车市需求更多元化，是很好的事情。对整个车市的结构，虽然三胎政策带来七座车等的增长，但力度上是小的，我们的车市必然面向中年和老年。目前车市必然会带动我们的消费升级和中大型车豪华车，同时拉动老年代步车和微型电动车市场的增长。","news_type":1,"symbols_score_info":{"600733":0.9,"601238":0.9,"NIO":0.9,"002594":0.9,"XPEV":0.9,"00708":0.9,"000625":0.9,"00175":0.9,"LI":0.9}},"isVote":1,"tweetType":1,"viewCount":5644,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":199723530,"gmtCreate":1620735586120,"gmtModify":1620735586120,"author":{"id":"3489796473973251","authorId":"3489796473973251","name":"无妄无我","avatar":"https://static.tigerbbs.com/9f0c24e3408fc7331b9ec61db79917b8","crmLevel":6,"crmLevelSwitch":1,"followedFlag":false,"authorIdStr":"3489796473973251","idStr":"3489796473973251"},"themes":[],"htmlText":"不管啥原因，果断加注。看好长远","listText":"不管啥原因，果断加注。看好长远","text":"不管啥原因，果断加注。看好长远","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/199723530","repostId":"2134669744","repostType":2,"repost":{"id":"2134669744","kind":"news","pubTimestamp":1620732357,"share":"https://www.laohu8.com/m/news/2134669744?lang=zh_CN&edition=full","pubTime":"2021-05-11 19:25","market":"hk","language":"zh","title":"美股新能源盘前普跌 蔚来、小鹏、理想均跌超5%","url":"https://stock-news.laohu8.com/highlight/detail?id=2134669744","media":"新浪科技","summary":"新能源车板块大跌 业内：虚假宣传 盲目投资等乱象需警惕新浪科技讯 5月11日晚间消息，美股新能源车板块盘前普跌，小牛电动跌近6%，蔚来汽车、小鹏汽车、理想汽车、Fisker均跌超5%。","content":"<html><body><img src=\"http://image.sinajs.cn/newchart/png/min/us/NIO.png?market=us&amp;symbol=NIO&amp;t=1620732828\"/><span><img src=\"http://n.sinaimg.cn/sinakd20210329ac/200/w640h360/20210329/94f3-knaqvqn2188918.jpg\"/></span><p>新能源车板块大跌 业内：虚假宣传 盲目投资等乱象需警惕</p><div><img src=\"http://k.sinaimg.cn/n/tech/transform/30/w630h200/20210511/2743-kpzzqmz2786146.png/w720fin.jpg\"/></div><div><img src=\"http://k.sinaimg.cn/n/tech/transform/36/w630h206/20210511/4ed9-kpzzqmz2787328.png/w720fin.jpg\"/></div><div><img src=\"http://k.sinaimg.cn/n/tech/transform/27/w630h197/20210511/b24d-kpzzqmz2787844.png/w720fin.jpg\"/></div><p><a href=\"https://laohu8.com/S/SINA\">新浪</a>科技讯 5月11日晚间消息，美股新能源车板块盘前普跌，<a href=\"https://laohu8.com/S/NIU\">小牛电动</a>跌近6%，<a href=\"https://laohu8.com/S/NIO\">蔚来</a>汽车、<a href=\"https://laohu8.com/S/XPEV\">小鹏汽车</a>、<a href=\"https://laohu8.com/S/LI\">理想汽车</a>、Fisker均跌超5%。</p></body></html>","source":"sina_symbol","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>美股新能源盘前普跌 蔚来、小鹏、理想均跌超5%</title>\n<style 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href=\"https://cj.sina.cn/article/normal_detail?url=https://finance.sina.com.cn/tech/2021-05-11/doc-ikmxzfmm1850182.shtml\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/3380231cb191ca9bea37a0c70765537d","relate_stocks":{"160640":"新能源","399941":"新能源","000941.SH":"新能源","XPEV":"小鹏汽车","NIO":"蔚来"},"source_url":"https://cj.sina.cn/article/normal_detail?url=https://finance.sina.com.cn/tech/2021-05-11/doc-ikmxzfmm1850182.shtml","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2134669744","content_text":"新能源车板块大跌 业内：虚假宣传 盲目投资等乱象需警惕新浪科技讯 5月11日晚间消息，美股新能源车板块盘前普跌，小牛电动跌近6%，蔚来汽车、小鹏汽车、理想汽车、Fisker均跌超5%。","news_type":1,"symbols_score_info":{"160640":1,"399941":1,"XPEV":1,"NIO":1,"000941.SH":1}},"isVote":1,"tweetType":1,"viewCount":4265,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":327137741,"gmtCreate":1616068606683,"gmtModify":1616068606683,"author":{"id":"3489796473973251","authorId":"3489796473973251","name":"无妄无我","avatar":"https://static.tigerbbs.com/9f0c24e3408fc7331b9ec61db79917b8","crmLevel":6,"crmLevelSwitch":1,"followedFlag":false,"authorIdStr":"3489796473973251","idStr":"3489796473973251"},"themes":[],"htmlText":"那是你不懂年轻人，我和不少蔚来还有小鹏的车主聊过，发现一个比较奇怪的，蔚来基本是家里的第二辆或者第三辆车，但小鹏的很多都是第一辆车。小鹏就是打年轻人，打钱包没那么鼓的小年轻。小鹏要走的是大众的路线，不是BBA","listText":"那是你不懂年轻人，我和不少蔚来还有小鹏的车主聊过，发现一个比较奇怪的，蔚来基本是家里的第二辆或者第三辆车，但小鹏的很多都是第一辆车。小鹏就是打年轻人，打钱包没那么鼓的小年轻。小鹏要走的是大众的路线，不是BBA","text":"那是你不懂年轻人，我和不少蔚来还有小鹏的车主聊过，发现一个比较奇怪的，蔚来基本是家里的第二辆或者第三辆车，但小鹏的很多都是第一辆车。小鹏就是打年轻人，打钱包没那么鼓的小年轻。小鹏要走的是大众的路线，不是BBA","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":7,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/327137741","repostId":"2120582139","repostType":2,"isVote":1,"tweetType":1,"viewCount":6221,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":325655505,"gmtCreate":1615897707207,"gmtModify":1703494649044,"author":{"id":"3489796473973251","authorId":"3489796473973251","name":"无妄无我","avatar":"https://static.tigerbbs.com/9f0c24e3408fc7331b9ec61db79917b8","crmLevel":6,"crmLevelSwitch":1,"followedFlag":false,"authorIdStr":"3489796473973251","idStr":"3489796473973251"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/TSLA\">$特斯拉(TSLA)$</a>看不懂哪家好就都买吧","listText":"<a href=\"https://laohu8.com/S/TSLA\">$特斯拉(TSLA)$</a>看不懂哪家好就都买吧","text":"$特斯拉(TSLA)$看不懂哪家好就都买吧","images":[{"img":"https://static.tigerbbs.com/3c5e26a776f3bfc167c5004475ea39dc","width":"1080","height":"1920"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/325655505","isVote":1,"tweetType":1,"viewCount":3487,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"CN","totalScore":0},{"id":325655912,"gmtCreate":1615897637336,"gmtModify":1703494647671,"author":{"id":"3489796473973251","authorId":"3489796473973251","name":"无妄无我","avatar":"https://static.tigerbbs.com/9f0c24e3408fc7331b9ec61db79917b8","crmLevel":6,"crmLevelSwitch":1,"followedFlag":false,"authorIdStr":"3489796473973251","idStr":"3489796473973251"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/LI\">$理想汽车(LI)$</a>谢谢三傻","listText":"<a href=\"https://laohu8.com/S/LI\">$理想汽车(LI)$</a>谢谢三傻","text":"$理想汽车(LI)$谢谢三傻","images":[{"img":"https://static.tigerbbs.com/71baeceee50854462fb56352c625eeae","width":"1080","height":"1920"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":6,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/325655912","isVote":1,"tweetType":1,"viewCount":2741,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"CN","totalScore":0},{"id":325652673,"gmtCreate":1615897532292,"gmtModify":1703494646810,"author":{"id":"3489796473973251","authorId":"3489796473973251","name":"无妄无我","avatar":"https://static.tigerbbs.com/9f0c24e3408fc7331b9ec61db79917b8","crmLevel":6,"crmLevelSwitch":1,"followedFlag":false,"authorIdStr":"3489796473973251","idStr":"3489796473973251"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/DAL\">$达美航空(DAL)$</a>航空走起","listText":"<a href=\"https://laohu8.com/S/DAL\">$达美航空(DAL)$</a>航空走起","text":"$达美航空(DAL)$航空走起","images":[{"img":"https://static.tigerbbs.com/be1d5daa7e6ef00a028db2f1decda284","width":"1080","height":"1920"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/325652673","isVote":1,"tweetType":1,"viewCount":3330,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"CN","totalScore":0},{"id":368030805,"gmtCreate":1614265220907,"gmtModify":1614265220907,"author":{"id":"3489796473973251","authorId":"3489796473973251","name":"无妄无我","avatar":"https://static.tigerbbs.com/9f0c24e3408fc7331b9ec61db79917b8","crmLevel":6,"crmLevelSwitch":1,"followedFlag":false,"authorIdStr":"3489796473973251","idStr":"3489796473973251"},"themes":[],"htmlText":"北京和上海都不给混动新能源牌照了，理想在这几新能源销量大的地方很快就跌下来了","listText":"北京和上海都不给混动新能源牌照了，理想在这几新能源销量大的地方很快就跌下来了","text":"北京和上海都不给混动新能源牌照了，理想在这几新能源销量大的地方很快就跌下来了","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/368030805","repostId":"2114234619","repostType":2,"repost":{"id":"2114234619","kind":"highlight","pubTimestamp":1614257727,"share":"https://www.laohu8.com/m/news/2114234619?lang=zh_CN&edition=full","pubTime":"2021-02-25 20:55","market":"us","language":"zh","title":"解读理想汽车财报：首家季度盈利的新造车 突围仍面临重重困难","url":"https://stock-news.laohu8.com/highlight/detail?id=2114234619","media":"新浪科技","summary":"2月25日，理想汽车发布了2020年第四季度财报及全年财报。整体来看，这算是一份合格的成绩单。特别是，四大造车新势力中最晚实现量产和交付的理想汽车，却首先实现季度盈利。财报显示，理想汽车四季度总营收41.47亿元，季度净利润为1.08亿元，上一季度为净亏损1.07亿元，同比增长约为200%。受到盈利消息的刺激，截止发稿，理想汽车股价盘前上涨了。理想汽车已经证明了一个问题：新造车不是不能盈利。","content":"<html><body><p>\n<figure>\n<img src=\"http://n.sinaimg.cn/tech/transform/98/w550h348/20210225/68bc-kkmphpt2265788.jpg\"/>\n<h2></h2>\n</figure>\n</p><p><a href=\"https://laohu8.com/S/SINA\">新浪</a>科技 花子健</p>\n<p>2月25日，<a href=\"https://laohu8.com/S/LI\">理想汽车</a>发布了2020年第四季度财报及全年财报。</p>\n<p>整体来看，这算是一份合格的成绩单。特别是，四大造车新势力中最晚实现量产和交付的理想汽车，却首先实现季度盈利。</p>\n<p>财报显示，理想汽车四季度总营收41.47亿元，季度净利润为1.08亿元，上一季度为净亏损1.07亿元，同比增长约为200%。受到盈利消息的刺激，截止发稿，理想汽车股价盘前上涨了</p>\n<p>此前因为内部信中提到“2025年拿到中国<a href=\"https://laohu8.com/S/5RE.SI\">智能</a>电动车20% 以上的市场份额”的目标而备受质疑的李想，似乎向外界说明他的宏伟蓝图并非画大饼。但目前只有一款量产车的理想汽车，盈利还难以成为常态，前途依然困难重重。</p>\n<p><strong>盈利仍不是新造车的常态</strong></p>\n<p>理想汽车已经证明了一个问题：新造车不是不能盈利。但就目前而言，新造车还是只能实现季度性盈利，想要稳定盈利还非常困难。</p>\n<p>至于理想汽车能率先实现季度性盈利，有其必然性和特殊性。</p>\n<p>多位理想员工包括李想本人都证实，理想汽车对于费用的控制极为严格，不仅李想本人出差都是乘坐经济舱，还要求两人居住一个标间。2020年拜腾汽车出现经营困难的时候，李想就在自己的朋友圈谈及了这一点。</p>\n<figure>\n<img src=\"http://n.sinaimg.cn/tech/transform/54/w550h304/20210225/eaf9-kkmphpt2266407.jpg\"/>\n<h2></h2>\n</figure>\n<p>此外，李想参加了第七季《奇葩说》，现场播放了一段理想员工的视频，李想的父亲拥有一辆理想ONE，不过既不是理想汽车送的，也不是优惠价格购买的，而是他父亲原价购买。另外，理想汽车员工购车，也没有任何优惠。</p>\n<p>在严格的费用控制下，理想汽车即使总交付量依然落后于其他造车新势力，甚至是最晚实现量产交付的车企，依然可以率先实现盈利。</p>\n<p>财报显示，2020年，第一季度理想ONE的交付量为2896台，第二季度为6604台，第三季度为8660台，第四季度达到创纪录的14464台。</p>\n<p>交付的快速增长推动了收入猛增。2020年第四季度，理想汽车总营收为41.5亿元，较2020年第三季度 25.1亿元增长65.2%。净利润为人民币1.075亿元，而2020年第三季度净亏损人民币1.069亿元。</p>\n<p>就全年来看，理想汽车依然处于亏损状态。2020全年，理想汽车的总营收为94.6亿元，而2019年为2.844亿元。理想汽车于2019年12月开始交付理想ONE。全年，理想汽车的净亏损为1.517亿元，相比较2019年的24.4亿元净亏损大幅度减少93.8%。</p>\n<div sax-type=\"proxy\"></div><p>截止目前，理想汽车仍然只有一款量产车型理想ONE，相比较其他造车新势力，能更好进行成本控制，提升单车毛利率。未来，按照李想在内部信的规划，理想汽车必然要推出更多的量产车型，拓展更多的渠道。</p>\n<p><strong>理想的“2025计划”有何困难</strong></p>\n<p>在内部信中，李想谈及，“2025年拿到中国智能电动车20% 以上的市场份额”。理想汽车表示，预计中国2025年将会销售超过800万辆智能电动车，获取20%以上的市场份额是成为中国头部企业的必要条件。</p>\n<p>如果按照800万辆的数据来计算，20%市场份额对应销量是160万辆。也就是说，理想汽车需要在2025年交出160万辆的销量成绩。但根据理想汽车财报，2020年全年理想ONE交付量为32624辆。</p>\n<p>而理想ONE所处的细分市场相对稳定，在SUV市场中占比不高。乘联会数据显示，SUV市场以A级车为主，在过去的一年时间，A级SUV在细分市场中的份额占比处于60%-65%的区间；而B级SUV则处于16%-19%之间；C级SUV占比最小，处于0.6%-1.3%之间。</p>\n<p>而定位于大中型<a href=\"https://laohu8.com/S/DLX\">豪华</a>SUV的理想ONE，处于的是细分市场中偏小众的市场，在市场大盘增长有限的情况下，理想ONE的天花板也非常明显。</p>\n<figure>\n<img src=\"http://n.sinaimg.cn/tech/transform/29/w550h279/20210225/f36d-kkmphpt2267335.jpg\"/>\n<h2></h2>\n</figure>\n<figure>\n<img src=\"http://n.sinaimg.cn/tech/transform/150/w550h400/20210225/157e-kkmphpt2267951.jpg\"/>\n<h2>（以上数据均来自乘联会）</h2>\n</figure>\n<p>如果理想汽车希望实现目标限量，必须推出更多的车型，特别是细分市场中更偏向于主流用户和需求的车型。</p>\n<p>在内部信中，李想透露，未来五年理想汽车要覆盖更广泛的家庭用户，提供更丰富的智能电动车，包含第二代增程电动X平台的多款产品，高压纯电Whale平台的多款产品，高压纯电Shark平台的多款产品，广泛的覆盖15-50万的价位。</p>\n<p>理想ONE的售价正好处于理想汽车目标价位的中间，这也意味着，理想未来要推出更大众的车型以及更豪华的车型，前者主打销量，后者保证收入和利润。</p>\n<p>根据媒体报道，理想已经于近期启动纯电动车项目，首款纯电动车计划于2023年发布，以应对一线城市对于增程式电动车的政策收缩。同时，理想汽车还在研发与X01同平台的中型SUV，售价比理想ONE更低；2021年内，还将推出理想ONE的改款。</p>\n<p>在渠道拓展上，理想汽车还计划在2021年把门店数量增加到200家。财报显示，截至2020年12月31日，理想汽车拥有52家零售店，覆盖41个城市。同时，在83个城市运营着114个服务中心和李汽车授权的车身和油漆店。</p>\n<p>这意味着，理想汽车要在未来四年持续投入新车型和平台的研发，门店的扩张，自动驾驶技术的升级以及上海研发中心的设立。</p>\n<p>但另外一方面，晚一步进入纯电动车领域的理想汽车，面临的不仅仅是包括<a href=\"https://laohu8.com/S/NIO\">蔚来</a>、<a href=\"https://laohu8.com/S/TSLA\">特斯拉</a>、<a href=\"https://laohu8.com/S/XPEV\">小鹏汽车</a>在内的对手，还有吉利、<a href=\"https://laohu8.com/S/002594\">比亚迪</a>等致力于新能源和智能化的传统车企。当然，<a href=\"https://laohu8.com/S/BIDU\">百度</a>宣布造车后，小米也跃跃欲试。</p>\n<p>智能汽车的赛道，正变得越来越拥挤。本就晚到的理想汽车，现在正面临一场突围。</p>\n<div>\n<img src=\"http://n.sinaimg.cn/default/2fb77759/20151125/320X320.png\"/>\n</div>\n</body></html>","source":"sina_tech","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>解读理想汽车财报：首家季度盈利的新造车 突围仍面临重重困难</title>\n<style 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margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n解读理想汽车财报：首家季度盈利的新造车 突围仍面临重重困难\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-02-25 20:55 北京时间&nbsp;&nbsp;&nbsp;<a href=https://tech.sina.cn/it/2021-02-25/detail-ikftpnny9732582.d.html?vt=4><strong>新浪科技</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>新浪科技 花子健\n2月25日，理想汽车发布了2020年第四季度财报及全年财报。\n整体来看，这算是一份合格的成绩单。特别是，四大造车新势力中最晚实现量产和交付的理想汽车，却首先实现季度盈利。\n财报显示，理想汽车四季度总营收41.47亿元，季度净利润为1.08亿元，上一季度为净亏损1.07亿元，同比增长约为200%。受到盈利消息的刺激，截止发稿，理想汽车股价盘前上涨了\n此前因为内部信中提到“2025年...</p>\n\n<a href=\"https://tech.sina.cn/it/2021-02-25/detail-ikftpnny9732582.d.html?vt=4\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://k.sinaimg.cn/n/tech/transform/667/w400h267/20210225/2a59-kkmphpt2269391.jpg/w120h90l50t131e.jpg","relate_stocks":{"LI":"理想汽车"},"source_url":"https://tech.sina.cn/it/2021-02-25/detail-ikftpnny9732582.d.html?vt=4","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2114234619","content_text":"新浪科技 花子健\n2月25日，理想汽车发布了2020年第四季度财报及全年财报。\n整体来看，这算是一份合格的成绩单。特别是，四大造车新势力中最晚实现量产和交付的理想汽车，却首先实现季度盈利。\n财报显示，理想汽车四季度总营收41.47亿元，季度净利润为1.08亿元，上一季度为净亏损1.07亿元，同比增长约为200%。受到盈利消息的刺激，截止发稿，理想汽车股价盘前上涨了\n此前因为内部信中提到“2025年拿到中国智能电动车20% 以上的市场份额”的目标而备受质疑的李想，似乎向外界说明他的宏伟蓝图并非画大饼。但目前只有一款量产车的理想汽车，盈利还难以成为常态，前途依然困难重重。\n盈利仍不是新造车的常态\n理想汽车已经证明了一个问题：新造车不是不能盈利。但就目前而言，新造车还是只能实现季度性盈利，想要稳定盈利还非常困难。\n至于理想汽车能率先实现季度性盈利，有其必然性和特殊性。\n多位理想员工包括李想本人都证实，理想汽车对于费用的控制极为严格，不仅李想本人出差都是乘坐经济舱，还要求两人居住一个标间。2020年拜腾汽车出现经营困难的时候，李想就在自己的朋友圈谈及了这一点。\n\n\n\n\n此外，李想参加了第七季《奇葩说》，现场播放了一段理想员工的视频，李想的父亲拥有一辆理想ONE，不过既不是理想汽车送的，也不是优惠价格购买的，而是他父亲原价购买。另外，理想汽车员工购车，也没有任何优惠。\n在严格的费用控制下，理想汽车即使总交付量依然落后于其他造车新势力，甚至是最晚实现量产交付的车企，依然可以率先实现盈利。\n财报显示，2020年，第一季度理想ONE的交付量为2896台，第二季度为6604台，第三季度为8660台，第四季度达到创纪录的14464台。\n交付的快速增长推动了收入猛增。2020年第四季度，理想汽车总营收为41.5亿元，较2020年第三季度 25.1亿元增长65.2%。净利润为人民币1.075亿元，而2020年第三季度净亏损人民币1.069亿元。\n就全年来看，理想汽车依然处于亏损状态。2020全年，理想汽车的总营收为94.6亿元，而2019年为2.844亿元。理想汽车于2019年12月开始交付理想ONE。全年，理想汽车的净亏损为1.517亿元，相比较2019年的24.4亿元净亏损大幅度减少93.8%。\n截止目前，理想汽车仍然只有一款量产车型理想ONE，相比较其他造车新势力，能更好进行成本控制，提升单车毛利率。未来，按照李想在内部信的规划，理想汽车必然要推出更多的量产车型，拓展更多的渠道。\n理想的“2025计划”有何困难\n在内部信中，李想谈及，“2025年拿到中国智能电动车20% 以上的市场份额”。理想汽车表示，预计中国2025年将会销售超过800万辆智能电动车，获取20%以上的市场份额是成为中国头部企业的必要条件。\n如果按照800万辆的数据来计算，20%市场份额对应销量是160万辆。也就是说，理想汽车需要在2025年交出160万辆的销量成绩。但根据理想汽车财报，2020年全年理想ONE交付量为32624辆。\n而理想ONE所处的细分市场相对稳定，在SUV市场中占比不高。乘联会数据显示，SUV市场以A级车为主，在过去的一年时间，A级SUV在细分市场中的份额占比处于60%-65%的区间；而B级SUV则处于16%-19%之间；C级SUV占比最小，处于0.6%-1.3%之间。\n而定位于大中型豪华SUV的理想ONE，处于的是细分市场中偏小众的市场，在市场大盘增长有限的情况下，理想ONE的天花板也非常明显。\n\n\n\n\n\n\n（以上数据均来自乘联会）\n\n如果理想汽车希望实现目标限量，必须推出更多的车型，特别是细分市场中更偏向于主流用户和需求的车型。\n在内部信中，李想透露，未来五年理想汽车要覆盖更广泛的家庭用户，提供更丰富的智能电动车，包含第二代增程电动X平台的多款产品，高压纯电Whale平台的多款产品，高压纯电Shark平台的多款产品，广泛的覆盖15-50万的价位。\n理想ONE的售价正好处于理想汽车目标价位的中间，这也意味着，理想未来要推出更大众的车型以及更豪华的车型，前者主打销量，后者保证收入和利润。\n根据媒体报道，理想已经于近期启动纯电动车项目，首款纯电动车计划于2023年发布，以应对一线城市对于增程式电动车的政策收缩。同时，理想汽车还在研发与X01同平台的中型SUV，售价比理想ONE更低；2021年内，还将推出理想ONE的改款。\n在渠道拓展上，理想汽车还计划在2021年把门店数量增加到200家。财报显示，截至2020年12月31日，理想汽车拥有52家零售店，覆盖41个城市。同时，在83个城市运营着114个服务中心和李汽车授权的车身和油漆店。\n这意味着，理想汽车要在未来四年持续投入新车型和平台的研发，门店的扩张，自动驾驶技术的升级以及上海研发中心的设立。\n但另外一方面，晚一步进入纯电动车领域的理想汽车，面临的不仅仅是包括蔚来、特斯拉、小鹏汽车在内的对手，还有吉利、比亚迪等致力于新能源和智能化的传统车企。当然，百度宣布造车后，小米也跃跃欲试。\n智能汽车的赛道，正变得越来越拥挤。本就晚到的理想汽车，现在正面临一场突围。","news_type":1,"symbols_score_info":{"LI":1}},"isVote":1,"tweetType":1,"viewCount":4474,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":363751642,"gmtCreate":1614175343186,"gmtModify":1614175343186,"author":{"id":"3489796473973251","authorId":"3489796473973251","name":"无妄无我","avatar":"https://static.tigerbbs.com/9f0c24e3408fc7331b9ec61db79917b8","crmLevel":6,"crmLevelSwitch":1,"followedFlag":false,"authorIdStr":"3489796473973251","idStr":"3489796473973251"},"themes":[],"htmlText":"两大销量大的城市不能送牌，这两年销量都上不去啰","listText":"两大销量大的城市不能送牌，这两年销量都上不去啰","text":"两大销量大的城市不能送牌，这两年销量都上不去啰","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/363751642","repostId":"1149472141","repostType":4,"isVote":1,"tweetType":1,"viewCount":2744,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":954842511,"gmtCreate":1592885495333,"gmtModify":1704200450664,"author":{"id":"3489796473973251","authorId":"3489796473973251","name":"无妄无我","avatar":"https://static.tigerbbs.com/9f0c24e3408fc7331b9ec61db79917b8","crmLevel":6,"crmLevelSwitch":1,"followedFlag":false,"authorIdStr":"3489796473973251","idStr":"3489796473973251"},"themes":[],"htmlText":"这些功能都是安卓玩过的，有啥好发布的？以前是安卓抄苹果，现在返过来了，有点意思","listText":"这些功能都是安卓玩过的，有啥好发布的？以前是安卓抄苹果，现在返过来了，有点意思","text":"这些功能都是安卓玩过的，有啥好发布的？以前是安卓抄苹果，现在返过来了，有点意思","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/954842511","repostId":"1137179658","repostType":4,"isVote":1,"tweetType":1,"viewCount":2232,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":927362581,"gmtCreate":1588753373143,"gmtModify":1704178281782,"author":{"id":"3489796473973251","authorId":"3489796473973251","name":"无妄无我","avatar":"https://static.tigerbbs.com/9f0c24e3408fc7331b9ec61db79917b8","crmLevel":6,"crmLevelSwitch":1,"followedFlag":false,"authorIdStr":"3489796473973251","idStr":"3489796473973251"},"themes":[],"htmlText":"<a 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17:35</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<p>乘联会秘书长崔东树发文称，中国车市是中年消费群体为主的车市，并逐步走向老年消费为主的市场，因此国家出台三胎政策会使车市需求更多元化，是很好的事情。对整个车市的结构，虽然三胎政策带来七座车等的增长，但力度上是小的，我们的车市必然面向中年和老年。目前车市必然会带动我们的消费升级和中大型车豪华车，同时拉动老年代步车和微型电动车市场的增长。</p>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/edb5904d62b10798f760277be625646d","relate_stocks":{"600733":"北汽蓝谷","601238":"广汽集团","00175":"吉利汽车","00708":"恒大汽车","NIO":"蔚来","LI":"理想汽车","XPEV":"小鹏汽车","000625":"长安汽车","002594":"比亚迪"},"is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1152705988","content_text":"乘联会秘书长崔东树发文称，中国车市是中年消费群体为主的车市，并逐步走向老年消费为主的市场，因此国家出台三胎政策会使车市需求更多元化，是很好的事情。对整个车市的结构，虽然三胎政策带来七座车等的增长，但力度上是小的，我们的车市必然面向中年和老年。目前车市必然会带动我们的消费升级和中大型车豪华车，同时拉动老年代步车和微型电动车市场的增长。","news_type":1,"symbols_score_info":{"600733":0.9,"601238":0.9,"NIO":0.9,"002594":0.9,"XPEV":0.9,"00708":0.9,"000625":0.9,"00175":0.9,"LI":0.9}},"isVote":1,"tweetType":1,"viewCount":5644,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":517696086721088,"gmtCreate":1767365809480,"gmtModify":1767365812783,"author":{"id":"3489796473973251","authorId":"3489796473973251","name":"无妄无我","avatar":"https://static.tigerbbs.com/9f0c24e3408fc7331b9ec61db79917b8","crmLevel":6,"crmLevelSwitch":1,"followedFlag":false,"authorIdStr":"3489796473973251","idStr":"3489796473973251"},"themes":[],"title":"","htmlText":"25年，稳","listText":"25年，稳","text":"25年，稳","images":[{"img":"https://static.tigerbbs.com/52bee6d777583dce96d6a16b7a4d4ff7","width":"1120","height":"1770"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/517696086721088","isVote":1,"tweetType":1,"viewCount":623,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"CN","totalScore":0},{"id":486650255601736,"gmtCreate":1759840064439,"gmtModify":1759840076588,"author":{"id":"3489796473973251","authorId":"3489796473973251","name":"无妄无我","avatar":"https://static.tigerbbs.com/9f0c24e3408fc7331b9ec61db79917b8","crmLevel":6,"crmLevelSwitch":1,"followedFlag":false,"authorIdStr":"3489796473973251","idStr":"3489796473973251"},"themes":[],"htmlText":"<a 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