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clairerish

clairerish

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IP属地：浙江

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08-22

$一亩田(YMT)$ 等待⌛️

10-02

$METALIGHT(02605)$ 垃圾中的战斗机

07-31

$TSLA 20250919 300.0 PUT$ 打开下跌空间

09-13

$BILI 20250919 24.0 PUT$ 原谅全世界

07-29

$METALIGHT(02605)$

10-02

$香江电器(02619)$ 一机更比一机强

06-17

$海天味业(603288)$ 100中2[开心]

09-18

$SPY 20250918 663.0 CALL$ 还债第一天

07-29

$TSLA 20250919 300.0 PUT$ 成也特斯拉败也特斯拉

2021-01-22

$哔哩哔哩(BILI)$冲冲冲

09-12

09-08

$特斯拉(TSLA)$ 冲！

06-09

三个中第一个，醉了

09-11

$Circle Internet Corp.(CRCL)$ 火箭发射

08-29

$富卫集团(01828)$ 撤退了

2021-02-10

$Affirm Holdings, Inc.(AFRM)$108的成本。

10-30

$Newegg Comm Inc.(NEGG)$ 新蛋新蛋

10-30

$三一重工(06031)$

10-02

$BYD.HK 20251230 95.00 PUT$ 比迪比迪冲冲冲

09-30

牛逼

从i8失误到i6爆单：理想汽车如何用60天完成自我救赎？

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17:56","market":"us","language":"zh","title":"从i8失误到i6爆单：理想汽车如何用60天完成自我救赎？","url":"https://stock-news.laohu8.com/highlight/detail?id=2571337807","media":"天极车讯","summary":"在i6身上，理想做到了彻底的自我颠覆。背水一战，赢得很漂亮为了让i6无悬念赢得比赛，理想汽车打破十年传统，首次启用品牌代言人，选择00后“百亿影帝”易烊千玺。理想汽车在i6上展现了强大的自我修正能力。从i8的失误中快速学习，i6不仅简化了配置选择，还实现了“发布即交付”。i6的强势表现，可能成为理想汽车从“增程车企”向全面电动化转型的历史性拐点。对于理想汽车而言，i6不仅是一款新车，更是企业战略转型的分水岭。","content":"<p>i8上市时，<a href=\"https://laohu8.com/S/LI\">理想汽车</a>尚未认识到要彻底改变自己。</p><p>所以，他们选择了依然延续L系列增程打法。推出Pro、Max、Ultra三大车型，并采用“智驾高低配”惯有策略，看似给用户自由选择，实则让用户咬牙上高配。然而，纯电市场的残酷激烈，立刻浇了理想一盆冷水。</p><p>一周后，理想宣布i8三个版本整合为一个，统一定价33.98万元，全系标配VLA大模型高阶智驾、全系标配音响、冰箱和二排舒享套装。即便如此，比i8上市仅晚两天的<a href=\"https://laohu8.com/S/NIO\">蔚来</a>乐道L90，照样一鼓作气地拔得头筹。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/b21e0b17622b2701f49e293d78c5c6bc\" tg-width=\"1080\" tg-height=\"915\"></p><p>在后来的周销量榜单中，理想不可避免地滑落到了中游梯队。具体车型表现上，i8排在新能源SUV榜单TOP20名以外，乐道L90表现不错，依然只有L6一款车独扛大旗。</p><p>从增程转型杀入纯电市场，理想遇到了前所未有的挑战和挫折，面对众多强劲对手的“贴身肉搏”，作为曾经的新势力销冠，理想创始人李想后来表示：“i8的学费不能白交。”</p><p><strong>终结比赛，要先杀死自己</strong></p><p>所有人都猜到i6上市不容有失，但所有人都低估了<a href=\"https://laohu8.com/S/02015\">理想汽车</a>改变的决心。</p><p>发布前夕，官方发布的i6底盘海报还显示“标配CDC减振器，可选双腔魔毯空气悬架”。参考L6同期并没有空悬可选，大家一致认为这已经算是个惊喜。但没想到理想居然更狠，正式发布时直接将价值1.5w元的双腔空悬限免赠送。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/bcfb3d49cee7e5e1156a6774d99741a7\" tg-width=\"1080\" tg-height=\"618\"></p><p>这一举措使得i6的硬件配置水平甚至超越更高级的L7，实现了理想产品线首次真正的“以下犯上”。</p><p>9月26日，理想i6正式上市，售价24.98万元，首发可享1万元现金减免、双腔空悬免费送、智能冷暖冰箱免费送、静音电吸门免费送等优惠。</p><p>在i6身上，理想做到了彻底的自我颠覆。</p><p>首先，新车全系统一一个版本，全系标配AD Max智驾，全系标配87.3度磷酸铁锂5C电池包，全系标配Nappa真皮座椅，支持四座通风、五座加热和前排十点按摩，叠加上市限免权益，仅为用户保留了四驱、铂金音响、以及轮毂颜色等选装包，核心体验全部标配，入门即顶配。</p><p>i6拥有和i8近乎相同的绝大多数核心体验，但售价却足足便宜了10万元，如果你不是非三排大SUV空间刚需用户，那么选i6无疑更合理。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/d257a001d8b9047b68435b85c4f6389d\" tg-width=\"1080\" tg-height=\"608\"></p><p>而且，像双腔空悬、标配AD Max智驾、标配87.3度超大电池包等，这些待遇即便在过去的L系列增程车型上，至少也要30万元起步，但现在i6却只做到了23.98万元。换句话说，i6一出，除非你是增程痴迷爱好者，否则还有什么理由去选L6？</p><p>一旦连L6都失宠了，那就意味着理想将全部希望都压给了i6，孤注一掷。</p><p><strong>背水一战，赢得很漂亮</strong></p><p>为了让i6无悬念赢得比赛，理想汽车打破十年传统，首次启用品牌代言人，选择00后“百亿影帝”易烊千玺。这一决策标志着理想从“家庭用车”向“年轻个人座驾”的战略转变。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/e42d8a0e8834f4f222d92761f0e74149\" tg-width=\"1080\" tg-height=\"559\"></p><p>易烊千玺带来的市场影响力显而易见。从@孙少军最新统计数据显示，理想i6上市48小时均店新增大定80～90台，锁单率75～80%，客户画像明显年轻化，男性占比65%，女性用户因代言人效应大量关注，实现破圈，明确出现粉丝进店看车下订。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/350a4afa9810817adeff55fbaf62b337\" tg-width=\"1080\" tg-height=\"463\"></p><p>从产品、定价、到交付、营销，理想在对待i6上市这件事上几乎做到十全十美地步，换来的自然是无可争议的“现象级爆单”。</p><p><strong>理想纯电迎接“拐点”时刻</strong></p><p>i6承担着理想汽车纯电市场销量增长的重任，月销目标设定为9000-10000辆。内部预期更是高达2.5万辆。</p><p>面对<a href=\"https://laohu8.com/S/TSLA\">特斯拉</a>Model Y、<a href=\"https://laohu8.com/S/XIACY\">小米</a>YU7、乐道L90等强劲对手，i6以24.98万元的价格切入竞争最激烈的市场区间。这一价格甚至低于自家增程车型L6的起售价，显示出理想在纯电市场的决心。</p><p>理想汽车在i6上展现了强大的自我修正能力。从i8的失误中快速学习，i6不仅简化了配置选择，还实现了“发布即交付”。李想本人表示，i6会采用更贴近用户的传播方式，把产品价值讲得更易理解。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/f06887dc300409a92970695b9e12e8d1\" tg-width=\"1080\" tg-height=\"656\"></p><p>随着2026年新能源车购置税政策可能调整，2025年下半年成为车企抢单的最后窗口期。i6的强势表现，可能成为理想汽车从“增程车企”向全面电动化转型的历史性拐点。</p><p>对于理想汽车而言，i6不仅是一款新车，更是企业战略转型的分水岭。</p>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>从i8失误到i6爆单：理想汽车如何用60天完成自我救赎？</title>\n<style 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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250929223556a44c97c4&s=b><strong>天极车讯</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>i8上市时，理想汽车尚未认识到要彻底改变自己。所以，他们选择了依然延续L系列增程打法。推出Pro、Max、Ultra三大车型，并采用“智驾高低配”惯有策略，看似给用户自由选择，实则让用户咬牙上高配。然而，纯电市场的残酷激烈，立刻浇了理想一盆冷水。一周后，理想宣布i8三个版本整合为一个，统一定价33.98万元，全系标配VLA大模型高阶智驾、全系标配音响、冰箱和二排舒享套装。即便如此，比i8上市仅晚...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250929223556a44c97c4&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"BK4563":"昨日强势股","LI":"理想汽车","BK4503":"景林资产持仓","BK4555":"新能源车","EVS.SI":"MSCI China Electric Vehicles and Future Mobility ETF-NikkoAM","BK4551":"寇图资本持仓","BK4099":"汽车制造商","BK4588":"碎股","02015":"理想汽车-W","BK4585":"ETF&股票定投概念","BK4526":"热门中概股","BK4548":"巴美列捷福持仓"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250929223556a44c97c4&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2571337807","content_text":"i8上市时，理想汽车尚未认识到要彻底改变自己。所以，他们选择了依然延续L系列增程打法。推出Pro、Max、Ultra三大车型，并采用“智驾高低配”惯有策略，看似给用户自由选择，实则让用户咬牙上高配。然而，纯电市场的残酷激烈，立刻浇了理想一盆冷水。一周后，理想宣布i8三个版本整合为一个，统一定价33.98万元，全系标配VLA大模型高阶智驾、全系标配音响、冰箱和二排舒享套装。即便如此，比i8上市仅晚两天的蔚来乐道L90，照样一鼓作气地拔得头筹。在后来的周销量榜单中，理想不可避免地滑落到了中游梯队。具体车型表现上，i8排在新能源SUV榜单TOP20名以外，乐道L90表现不错，依然只有L6一款车独扛大旗。从增程转型杀入纯电市场，理想遇到了前所未有的挑战和挫折，面对众多强劲对手的“贴身肉搏”，作为曾经的新势力销冠，理想创始人李想后来表示：“i8的学费不能白交。”终结比赛，要先杀死自己所有人都猜到i6上市不容有失，但所有人都低估了理想汽车改变的决心。发布前夕，官方发布的i6底盘海报还显示“标配CDC减振器，可选双腔魔毯空气悬架”。参考L6同期并没有空悬可选，大家一致认为这已经算是个惊喜。但没想到理想居然更狠，正式发布时直接将价值1.5w元的双腔空悬限免赠送。这一举措使得i6的硬件配置水平甚至超越更高级的L7，实现了理想产品线首次真正的“以下犯上”。9月26日，理想i6正式上市，售价24.98万元，首发可享1万元现金减免、双腔空悬免费送、智能冷暖冰箱免费送、静音电吸门免费送等优惠。在i6身上，理想做到了彻底的自我颠覆。首先，新车全系统一一个版本，全系标配AD 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17:56","market":"us","language":"zh","title":"从i8失误到i6爆单：理想汽车如何用60天完成自我救赎？","url":"https://stock-news.laohu8.com/highlight/detail?id=2571337807","media":"天极车讯","summary":"在i6身上，理想做到了彻底的自我颠覆。背水一战，赢得很漂亮为了让i6无悬念赢得比赛，理想汽车打破十年传统，首次启用品牌代言人，选择00后“百亿影帝”易烊千玺。理想汽车在i6上展现了强大的自我修正能力。从i8的失误中快速学习，i6不仅简化了配置选择，还实现了“发布即交付”。i6的强势表现，可能成为理想汽车从“增程车企”向全面电动化转型的历史性拐点。对于理想汽车而言，i6不仅是一款新车，更是企业战略转型的分水岭。","content":"<p>i8上市时，<a href=\"https://laohu8.com/S/LI\">理想汽车</a>尚未认识到要彻底改变自己。</p><p>所以，他们选择了依然延续L系列增程打法。推出Pro、Max、Ultra三大车型，并采用“智驾高低配”惯有策略，看似给用户自由选择，实则让用户咬牙上高配。然而，纯电市场的残酷激烈，立刻浇了理想一盆冷水。</p><p>一周后，理想宣布i8三个版本整合为一个，统一定价33.98万元，全系标配VLA大模型高阶智驾、全系标配音响、冰箱和二排舒享套装。即便如此，比i8上市仅晚两天的<a href=\"https://laohu8.com/S/NIO\">蔚来</a>乐道L90，照样一鼓作气地拔得头筹。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/b21e0b17622b2701f49e293d78c5c6bc\" tg-width=\"1080\" tg-height=\"915\"></p><p>在后来的周销量榜单中，理想不可避免地滑落到了中游梯队。具体车型表现上，i8排在新能源SUV榜单TOP20名以外，乐道L90表现不错，依然只有L6一款车独扛大旗。</p><p>从增程转型杀入纯电市场，理想遇到了前所未有的挑战和挫折，面对众多强劲对手的“贴身肉搏”，作为曾经的新势力销冠，理想创始人李想后来表示：“i8的学费不能白交。”</p><p><strong>终结比赛，要先杀死自己</strong></p><p>所有人都猜到i6上市不容有失，但所有人都低估了<a href=\"https://laohu8.com/S/02015\">理想汽车</a>改变的决心。</p><p>发布前夕，官方发布的i6底盘海报还显示“标配CDC减振器，可选双腔魔毯空气悬架”。参考L6同期并没有空悬可选，大家一致认为这已经算是个惊喜。但没想到理想居然更狠，正式发布时直接将价值1.5w元的双腔空悬限免赠送。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/bcfb3d49cee7e5e1156a6774d99741a7\" tg-width=\"1080\" tg-height=\"618\"></p><p>这一举措使得i6的硬件配置水平甚至超越更高级的L7，实现了理想产品线首次真正的“以下犯上”。</p><p>9月26日，理想i6正式上市，售价24.98万元，首发可享1万元现金减免、双腔空悬免费送、智能冷暖冰箱免费送、静音电吸门免费送等优惠。</p><p>在i6身上，理想做到了彻底的自我颠覆。</p><p>首先，新车全系统一一个版本，全系标配AD Max智驾，全系标配87.3度磷酸铁锂5C电池包，全系标配Nappa真皮座椅，支持四座通风、五座加热和前排十点按摩，叠加上市限免权益，仅为用户保留了四驱、铂金音响、以及轮毂颜色等选装包，核心体验全部标配，入门即顶配。</p><p>i6拥有和i8近乎相同的绝大多数核心体验，但售价却足足便宜了10万元，如果你不是非三排大SUV空间刚需用户，那么选i6无疑更合理。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/d257a001d8b9047b68435b85c4f6389d\" tg-width=\"1080\" tg-height=\"608\"></p><p>而且，像双腔空悬、标配AD Max智驾、标配87.3度超大电池包等，这些待遇即便在过去的L系列增程车型上，至少也要30万元起步，但现在i6却只做到了23.98万元。换句话说，i6一出，除非你是增程痴迷爱好者，否则还有什么理由去选L6？</p><p>一旦连L6都失宠了，那就意味着理想将全部希望都压给了i6，孤注一掷。</p><p><strong>背水一战，赢得很漂亮</strong></p><p>为了让i6无悬念赢得比赛，理想汽车打破十年传统，首次启用品牌代言人，选择00后“百亿影帝”易烊千玺。这一决策标志着理想从“家庭用车”向“年轻个人座驾”的战略转变。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/e42d8a0e8834f4f222d92761f0e74149\" tg-width=\"1080\" tg-height=\"559\"></p><p>易烊千玺带来的市场影响力显而易见。从@孙少军最新统计数据显示，理想i6上市48小时均店新增大定80～90台，锁单率75～80%，客户画像明显年轻化，男性占比65%，女性用户因代言人效应大量关注，实现破圈，明确出现粉丝进店看车下订。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/350a4afa9810817adeff55fbaf62b337\" tg-width=\"1080\" tg-height=\"463\"></p><p>从产品、定价、到交付、营销，理想在对待i6上市这件事上几乎做到十全十美地步，换来的自然是无可争议的“现象级爆单”。</p><p><strong>理想纯电迎接“拐点”时刻</strong></p><p>i6承担着理想汽车纯电市场销量增长的重任，月销目标设定为9000-10000辆。内部预期更是高达2.5万辆。</p><p>面对<a href=\"https://laohu8.com/S/TSLA\">特斯拉</a>Model Y、<a href=\"https://laohu8.com/S/XIACY\">小米</a>YU7、乐道L90等强劲对手，i6以24.98万元的价格切入竞争最激烈的市场区间。这一价格甚至低于自家增程车型L6的起售价，显示出理想在纯电市场的决心。</p><p>理想汽车在i6上展现了强大的自我修正能力。从i8的失误中快速学习，i6不仅简化了配置选择，还实现了“发布即交付”。李想本人表示，i6会采用更贴近用户的传播方式，把产品价值讲得更易理解。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/f06887dc300409a92970695b9e12e8d1\" tg-width=\"1080\" tg-height=\"656\"></p><p>随着2026年新能源车购置税政策可能调整，2025年下半年成为车企抢单的最后窗口期。i6的强势表现，可能成为理想汽车从“增程车企”向全面电动化转型的历史性拐点。</p><p>对于理想汽车而言，i6不仅是一款新车，更是企业战略转型的分水岭。</p>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>从i8失误到i6爆单：理想汽车如何用60天完成自我救赎？</title>\n<style 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margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n从i8失误到i6爆单：理想汽车如何用60天完成自我救赎？\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-09-29 17:56 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250929223556a44c97c4&s=b><strong>天极车讯</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>i8上市时，理想汽车尚未认识到要彻底改变自己。所以，他们选择了依然延续L系列增程打法。推出Pro、Max、Ultra三大车型，并采用“智驾高低配”惯有策略，看似给用户自由选择，实则让用户咬牙上高配。然而，纯电市场的残酷激烈，立刻浇了理想一盆冷水。一周后，理想宣布i8三个版本整合为一个，统一定价33.98万元，全系标配VLA大模型高阶智驾、全系标配音响、冰箱和二排舒享套装。即便如此，比i8上市仅晚...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250929223556a44c97c4&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"BK4563":"昨日强势股","LI":"理想汽车","BK4503":"景林资产持仓","BK4555":"新能源车","EVS.SI":"MSCI China Electric Vehicles and Future Mobility ETF-NikkoAM","BK4551":"寇图资本持仓","BK4099":"汽车制造商","BK4588":"碎股","02015":"理想汽车-W","BK4585":"ETF&股票定投概念","BK4526":"热门中概股","BK4548":"巴美列捷福持仓"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250929223556a44c97c4&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2571337807","content_text":"i8上市时，理想汽车尚未认识到要彻底改变自己。所以，他们选择了依然延续L系列增程打法。推出Pro、Max、Ultra三大车型，并采用“智驾高低配”惯有策略，看似给用户自由选择，实则让用户咬牙上高配。然而，纯电市场的残酷激烈，立刻浇了理想一盆冷水。一周后，理想宣布i8三个版本整合为一个，统一定价33.98万元，全系标配VLA大模型高阶智驾、全系标配音响、冰箱和二排舒享套装。即便如此，比i8上市仅晚两天的蔚来乐道L90，照样一鼓作气地拔得头筹。在后来的周销量榜单中，理想不可避免地滑落到了中游梯队。具体车型表现上，i8排在新能源SUV榜单TOP20名以外，乐道L90表现不错，依然只有L6一款车独扛大旗。从增程转型杀入纯电市场，理想遇到了前所未有的挑战和挫折，面对众多强劲对手的“贴身肉搏”，作为曾经的新势力销冠，理想创始人李想后来表示：“i8的学费不能白交。”终结比赛，要先杀死自己所有人都猜到i6上市不容有失，但所有人都低估了理想汽车改变的决心。发布前夕，官方发布的i6底盘海报还显示“标配CDC减振器，可选双腔魔毯空气悬架”。参考L6同期并没有空悬可选，大家一致认为这已经算是个惊喜。但没想到理想居然更狠，正式发布时直接将价值1.5w元的双腔空悬限免赠送。这一举措使得i6的硬件配置水平甚至超越更高级的L7，实现了理想产品线首次真正的“以下犯上”。9月26日，理想i6正式上市，售价24.98万元，首发可享1万元现金减免、双腔空悬免费送、智能冷暖冰箱免费送、静音电吸门免费送等优惠。在i6身上，理想做到了彻底的自我颠覆。首先，新车全系统一一个版本，全系标配AD Max智驾，全系标配87.3度磷酸铁锂5C电池包，全系标配Nappa真皮座椅，支持四座通风、五座加热和前排十点按摩，叠加上市限免权益，仅为用户保留了四驱、铂金音响、以及轮毂颜色等选装包，核心体验全部标配，入门即顶配。i6拥有和i8近乎相同的绝大多数核心体验，但售价却足足便宜了10万元，如果你不是非三排大SUV空间刚需用户，那么选i6无疑更合理。而且，像双腔空悬、标配AD Max智驾、标配87.3度超大电池包等，这些待遇即便在过去的L系列增程车型上，至少也要30万元起步，但现在i6却只做到了23.98万元。换句话说，i6一出，除非你是增程痴迷爱好者，否则还有什么理由去选L6？一旦连L6都失宠了，那就意味着理想将全部希望都压给了i6，孤注一掷。背水一战，赢得很漂亮为了让i6无悬念赢得比赛，理想汽车打破十年传统，首次启用品牌代言人，选择00后“百亿影帝”易烊千玺。这一决策标志着理想从“家庭用车”向“年轻个人座驾”的战略转变。易烊千玺带来的市场影响力显而易见。从@孙少军最新统计数据显示，理想i6上市48小时均店新增大定80～90台，锁单率75～80%，客户画像明显年轻化，男性占比65%，女性用户因代言人效应大量关注，实现破圈，明确出现粉丝进店看车下订。从产品、定价、到交付、营销，理想在对待i6上市这件事上几乎做到十全十美地步，换来的自然是无可争议的“现象级爆单”。理想纯电迎接“拐点”时刻i6承担着理想汽车纯电市场销量增长的重任，月销目标设定为9000-10000辆。内部预期更是高达2.5万辆。面对特斯拉Model Y、小米YU7、乐道L90等强劲对手，i6以24.98万元的价格切入竞争最激烈的市场区间。这一价格甚至低于自家增程车型L6的起售价，显示出理想在纯电市场的决心。理想汽车在i6上展现了强大的自我修正能力。从i8的失误中快速学习，i6不仅简化了配置选择，还实现了“发布即交付”。李想本人表示，i6会采用更贴近用户的传播方式，把产品价值讲得更易理解。随着2026年新能源车购置税政策可能调整，2025年下半年成为车企抢单的最后窗口期。i6的强势表现，可能成为理想汽车从“增程车企”向全面电动化转型的历史性拐点。对于理想汽车而言，i6不仅是一款新车，更是企业战略转型的分水岭。","news_type":1,"symbols_score_info":{"02015":0.9,"EVS.SI":0.6,"LI":1.5}},"isVote":1,"tweetType":1,"viewCount":110,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"lives":[]}