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2021-03-29

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Zhihu Technology fall on its first day of trading<blockquote>知乎科技首日交易下跌</blockquote>

2021-04-25

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2021-03-18

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2021-03-27

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Zhihu Technology fall on its first day of trading<blockquote>知乎科技首日交易下跌</blockquote>

2021-07-10

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2021-07-09

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2021-04-21

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2021-07-30

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2021-07-07

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2021-07-31

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please","listText":"Like please","text":"Like please","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":10,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/802132775","repostId":"2155001152","repostType":4,"isVote":1,"tweetType":1,"viewCount":2476,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":806939522,"gmtCreate":1627622849566,"gmtModify":1631890962296,"author":{"id":"3573810325927445","authorId":"3573810325927445","name":"wesskiller88","avatar":"https://static.tigerbbs.com/81e8f42bacc792eef40d846b516e979d","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3573810325927445","authorIdStr":"3573810325927445"},"themes":[],"title":"","htmlText":"Like and comment please","listText":"Like and comment please","text":"Like and comment please","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":9,"commentSize":2,"repostSize":0,"link":"https://laohu8.com/post/806939522","repostId":"2155135477","repostType":4,"isVote":1,"tweetType":1,"viewCount":3003,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":801147759,"gmtCreate":1627491718371,"gmtModify":1631890962309,"author":{"id":"3573810325927445","authorId":"3573810325927445","name":"wesskiller88","avatar":"https://static.tigerbbs.com/81e8f42bacc792eef40d846b516e979d","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3573810325927445","authorIdStr":"3573810325927445"},"themes":[],"title":"","htmlText":"Let's see","listText":"Let's see","text":"Let's see","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":6,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/801147759","repostId":"1102922788","repostType":4,"repost":{"id":"1102922788","kind":"news","pubTimestamp":1627479526,"share":"https://www.laohunote.com/m/news/1102922788?lang=zh_CN&edition=full","pubTime":"2021-07-28 21:38","market":"us","language":"en","title":"Fed Meeting Will Focus on Tapering Timeline.<blockquote>美联储会议将重点讨论缩减规模的时间表。</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1102922788","media":"The Wall Street Journal","summary":"Officials are looking to forge consensus on how and when to eventually reduce their asset purchases\n","content":"<p>Officials are looking to forge consensus on how and when to eventually reduce their asset purchases</p><p><blockquote>官员们正在寻求就如何以及何时最终减少资产购买达成共识</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/b506b5e7aef3659e57731a13007a3078\" tg-width=\"1290\" tg-height=\"859\" width=\"100%\" height=\"auto\"><span>Fed Chairman Jerome Powell, who spoke at a Senate committee hearing earlier this month, has promised ample notice before reducing purchases of securities.</span></p><p><blockquote><p class=\"t-img-caption\"><span>美联储主席杰罗姆·鲍威尔本月早些时候在参议院委员会听证会上发表讲话，承诺在减少证券购买之前会给予充分的通知。</span></p></blockquote></p><p> Federal Reserve officials are set to resume deliberations Wednesday about how and when to begin&nbsp;paring their asset purchases&nbsp;amid an economic rebound clouded by supply-chain bottlenecks and rising Covid-19 cases.</p><p><blockquote>美联储官员将于周三恢复讨论如何以及何时开始削减资产购买，因为经济反弹受到供应链瓶颈和 Covid-19 病例增加的影响。</blockquote></p><p> The central bank at the end of last year said it would continue to purchase $120 billion in Treasurys and mortgage-backed securities monthly until officials deemed they had achieved “substantial further progress” toward their goals of low unemployment and inflation reaching their 2% goal.</p><p><blockquote>中央银行在去年年底表示，将继续每月购买 1200 亿美元的国债和抵押贷款支持证券，直到官员们认为他们在实现低失业率和通胀率达到 2% 的目标方面取得了 “实质性的进一步进展”。</blockquote></p><p> The Fed will release its policy statement at 2 p.m. EDT. Most of the focus is likely to center on Chairman Jerome Powell’s news conference at 2:30 p.m. Here’s what to watch:</p><p><blockquote>美联储将于美国东部时间下午2点发布政策声明。下午 2:30，杰罗姆-鲍威尔（Jerome Powell）主席的新闻发布会将成为大部分焦点：</blockquote></p><p> <b>Taper timing</b></p><p><blockquote><b>锥度定时</b></blockquote></p><p> Officials are likely to receive a formal staff briefing around when to start paring their monthly purchases of $80 billion in Treasury securities and $40 billion in mortgage securities, and how quickly to reduce, or taper, them.</p><p><blockquote>官员们可能会收到一份正式的员工简报，内容涉及何时开始削减每月购买的 800 亿美元国债和 400 亿美元抵押贷款证券，以及如何快速减少或缩减这些证券。</blockquote></p><p> The Fed began buying large quantities of the securities in March 2020, when the Covid-19 pandemic triggered a near-meltdown in financial markets. With the Fed’s short-term interest rate at zero, the purchases are designed to provide additional stimulus by holding down long-term interest rates.</p><p><blockquote>美联储于 2020 年 3 月开始购买大量证券，当时 Covid-19 大流行引发了金融市场近乎崩溃。由于美联储的短期利率为零，这些购买旨在通过压低长期利率来提供额外的刺激。</blockquote></p><p> Some officials are concerned&nbsp;that a burst of inflation this year from bottlenecks associated with reopening the economy will prove more durable than previously anticipated. These policy makers are eager to start the taper, in part because they and their colleagues have said they aren’t likely to consider raising interest rates from near zero until they are done tapering the asset purchases.</p><p><blockquote>一些官员担心，今年因经济重新开放相关的瓶颈而爆发的通胀将比之前预期的更持久。这些政策制定者急于开始缩减利率，部分原因是他们和他们的同事们表示，在缩减资产购买规模之前，他们不太可能考虑从接近于零的利率上调利率。</blockquote></p><p> Another camp thinks recent&nbsp;price pressures will subside&nbsp;and could leave the Fed in the same position that it faced for much of the past decade, in which global forces kept inflation below 2% even with historically low interest rates. They are worried that accelerating plans to wind down the asset purchases could raise questions among investors about the Fed’s commitment to achieving its economic goals.</p><p><blockquote>另一个阵营认为，最近的价格压力将会消退，并可能使美联储处于过去十年大部分时间所面临的同样境地，当时全球力量即使利率处于历史低位，也将通胀率保持在 2% 以下。他们担心，加速缩减资产购买计划可能会让投资者对美联储实现经济目标的承诺产生质疑。</blockquote></p><p> Because Mr. Powell has pledged&nbsp;to provide ample notice&nbsp;to financial markets before the Fed starts tapering&nbsp;to avoid catching investors by surprise, the central bank looks unlikely to start the process now or at its next meeting in September. Mr. Powell’s press conference will be heavily scrutinized for clues on how officials judge recent economic progress. In April, he said the Fed was “a long way from” its tapering goals, and he characterized the economy as “still a ways off” from them in June.</p><p><blockquote>由于鲍威尔承诺在美联储开始缩减规模之前向金融市场提供充分通知，以避免让投资者措手不及，因此美联储现在或9月份的下次会议上似乎不太可能启动这一进程。鲍威尔先生的新闻发布会将受到严格审查，以寻找官员们如何判断近期经济进展的线索。今年 4 月，他表示美联储 “距离 ”缩减规模的目标还有很长的路要走，他认为经济在 6 月份离这些目标 “还有很长的路要走”。</blockquote></p><p> <b>Purchase pace</b></p><p><blockquote><b>采购速度</b></blockquote></p><p> Officials also must consider the pace of any reductions. Some officials have discussed concluding the purchases around October 2022 so they could lift rates soon thereafter if the recovery is stronger or inflation is higher than now anticipated.</p><p><blockquote>官员们还必须考虑任何削减的步伐。一些官员已讨论在 2022 年 10 月左右结束购买，以便如果经济复苏更强劲或通胀高于目前预期，他们可能会在此后不久加息。</blockquote></p><p> During a prior asset-purchase program that ended in 2014, the Fed shrank its purchases in modest, equal amounts over the course of 10 months. It then waited another 14 months before raising interest rates.</p><p><blockquote>在 2014 年结束的之前的资产购买计划中，美联储在 10 个月内适度、等量地缩减了购买规模。然后它又等了14个月才加息。</blockquote></p><p> Another tactical question centers on whether&nbsp;to reduce the pace of Treasurys and mortgage-backed securities equally. Some officials have raised concerns about rising home prices and are pressing to stop purchases of mortgage bonds sooner.</p><p><blockquote>另一个战术性问题集中在是否同样放慢国债和抵押贷款支持证券的步伐上。一些官员对房价上涨表示担忧，并敦促尽快停止购买抵押贷款债券。</blockquote></p><p> But Mr. Powell and other officials have poured cold water on those concerns in recent weeks. They have said mortgage buying, by purchasing longer-dated assets, provides a way to more broadly stimulate the economy and isn’t focused squarely on housing markets.</p><p><blockquote>但鲍威尔和其他官员最近几周对这些担忧泼了一盆冷水。他们表示，通过购买期限较长的资产，抵押贷款购买提供了一种更广泛地刺激经济的方式，并不完全关注房地产市场。</blockquote></p><p> “If the housing market has you really worried, that’s an argument for just tapering everything sooner and faster,” said William English, a former senior Fed economist who is now a professor at the Yale School of Management.</p><p><blockquote>“前美联储高级经济学家、现任耶鲁大学管理学院教授威廉-英格利希（William English）说：”如果房地产市场真的让你担心，那么这就是一个更快更快地缩减一切规模的理由。</blockquote></p><p> <b>Inflation outlook</b></p><p><blockquote><b>通货膨胀前景</b></blockquote></p><p> For a third straight month in June,inflation ran hotter&nbsp;than many economists had expected. The Labor Department’s consumer-price index increased 5.4% from a year ago, the highest 12-month rate since August 2008.</p><p><blockquote>6月份，通胀连续第三个月高于许多经济学家的预期。劳工部的消费者价格指数比一年前上涨了 5.4%，是自 2008 年 8 月以来的最高 12 个月涨幅。</blockquote></p><p> Mr. Powell said two weeks ago that&nbsp;many of the elevated price pressures&nbsp;can still be traced to goods and services affected by supply-chain bottlenecks and other pandemic-driven upheaval. As a result, he said it would be too soon for the Fed to abandon its earlier expectation that prices will return to their 2% target on their own and to raise rates to cool down demand and reduce inflation faster.</p><p><blockquote>鲍威尔两周前表示，许多价格上涨的压力仍然可以追溯到受供应链瓶颈和其他疫情引发的动荡影响的商品和服务。因此，他表示，美联储现在放弃早些时候的预期，即价格将自行回到2%的目标，并加息以冷却需求并更快地降低通胀，还为时过早。</blockquote></p><p></p><p> But Mr. Powell could face questions over how long the central bank and its 12-member rate-setting committee feels it would take to revisit their projections. Price pressures in some sectors of the economy where inflation had been subdued over the past year, including residential rents, have picked in recent months.</p><p><blockquote>但鲍威尔可能会面临美联储及其12名成员组成的利率制定委员会认为需要多长时间才能重新审视其预测的问题。近几个月来，包括住宅租金在内的一些经济领域的价格压力有所加剧，这些领域的通胀在过去一年中得到了抑制。</blockquote></p><p> <b>Delta variant</b></p><p><blockquote><b>德尔塔变异毒株</b></blockquote></p><p> Mr. Powell is also likely to be pressed on how the recent increase in Covid-19 cases among unvaccinated populations could reshape the central bank’s growth forecasts for the rest of the year. While a return to shutdowns and other state-mandated restrictions on activity seem less likely than a year ago, increased hesitancy on the part of consumers to return to normal spending routines could complicate the economic outlook.</p><p><blockquote>鲍威尔先生还可能面临压力，即最近未接种疫苗人群中 Covid-19 病例的增加会如何重塑央行对今年剩余时间的增长预测。虽然恢复停工和其他国家强制的活动限制的可能性似乎比一年前小，但消费者对恢复正常消费日常越来越犹豫可能会使经济前景复杂化。</blockquote></p><p> Since Fed officials last met in June, government-bond prices have jumped, a sign that investors are less confident about long-term growth prospects and less worried about inflation.</p><p><blockquote>自美联储官员上次于 6 月份开会以来，政府债券价格大幅上涨，这表明投资者对长期增长前景的信心减少，对通胀的担忧也减少了。</blockquote></p><p> Yields, which rise when bond prices fall, climbed sharply earlier in the year, lifted by expectations that vaccinations and fiscal stimulus would spur an economic boom. After hitting a 13-month high of 1.75% at the end of March, the 10-year Treasury yield has declined—to 1.57% on June 16, after the Fed concluded its previous meeting, and to 1.24%, a five-month low, when the Fed’s meeting began on Tuesday.</p><p><blockquote>当债券价格下跌时，收益率会上升，但今年早些时候，由于疫苗接种和财政刺激将刺激经济繁荣的预期，收益率大幅攀升。10 年期国债收益率在 3 月底触及 1.75% 的 13 个月高点后有所下降--6 月 16 日美联储结束上次会议后降至 1.57%，周二美联储会议开始时降至 1.24%，创下五个月低点。</blockquote></p><p></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Fed Meeting Will Focus on Tapering Timeline.<blockquote>美联储会议将重点讨论缩减规模的时间表。</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; 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}\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nFed Meeting Will Focus on Tapering Timeline.<blockquote>美联储会议将重点讨论缩减规模的时间表。</blockquote>\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">The Wall Street Journal</strong><span class=\"h-time small\">2021-07-28 21:38</span>\n</p>\n</h4>\n</header>\n<article>\n<p>Officials are looking to forge consensus on how and when to eventually reduce their asset purchases</p><p><blockquote>官员们正在寻求就如何以及何时最终减少资产购买达成共识</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/b506b5e7aef3659e57731a13007a3078\" tg-width=\"1290\" tg-height=\"859\" width=\"100%\" height=\"auto\"><span>Fed Chairman Jerome Powell, who spoke at a Senate committee hearing earlier this month, has promised ample notice before reducing purchases of securities.</span></p><p><blockquote><p class=\"t-img-caption\"><span>美联储主席杰罗姆·鲍威尔本月早些时候在参议院委员会听证会上发表讲话，承诺在减少证券购买之前会给予充分的通知。</span></p></blockquote></p><p> Federal Reserve officials are set to resume deliberations Wednesday about how and when to begin&nbsp;paring their asset purchases&nbsp;amid an economic rebound clouded by supply-chain bottlenecks and rising Covid-19 cases.</p><p><blockquote>美联储官员将于周三恢复讨论如何以及何时开始削减资产购买，因为经济反弹受到供应链瓶颈和 Covid-19 病例增加的影响。</blockquote></p><p> The central bank at the end of last year said it would continue to purchase $120 billion in Treasurys and mortgage-backed securities monthly until officials deemed they had achieved “substantial further progress” toward their goals of low unemployment and inflation reaching their 2% goal.</p><p><blockquote>中央银行在去年年底表示，将继续每月购买 1200 亿美元的国债和抵押贷款支持证券，直到官员们认为他们在实现低失业率和通胀率达到 2% 的目标方面取得了 “实质性的进一步进展”。</blockquote></p><p> The Fed will release its policy statement at 2 p.m. EDT. Most of the focus is likely to center on Chairman Jerome Powell’s news conference at 2:30 p.m. Here’s what to watch:</p><p><blockquote>美联储将于美国东部时间下午2点发布政策声明。下午 2:30，杰罗姆-鲍威尔（Jerome Powell）主席的新闻发布会将成为大部分焦点：</blockquote></p><p> <b>Taper timing</b></p><p><blockquote><b>锥度定时</b></blockquote></p><p> Officials are likely to receive a formal staff briefing around when to start paring their monthly purchases of $80 billion in Treasury securities and $40 billion in mortgage securities, and how quickly to reduce, or taper, them.</p><p><blockquote>官员们可能会收到一份正式的员工简报，内容涉及何时开始削减每月购买的 800 亿美元国债和 400 亿美元抵押贷款证券，以及如何快速减少或缩减这些证券。</blockquote></p><p> The Fed began buying large quantities of the securities in March 2020, when the Covid-19 pandemic triggered a near-meltdown in financial markets. With the Fed’s short-term interest rate at zero, the purchases are designed to provide additional stimulus by holding down long-term interest rates.</p><p><blockquote>美联储于 2020 年 3 月开始购买大量证券，当时 Covid-19 大流行引发了金融市场近乎崩溃。由于美联储的短期利率为零，这些购买旨在通过压低长期利率来提供额外的刺激。</blockquote></p><p> Some officials are concerned&nbsp;that a burst of inflation this year from bottlenecks associated with reopening the economy will prove more durable than previously anticipated. These policy makers are eager to start the taper, in part because they and their colleagues have said they aren’t likely to consider raising interest rates from near zero until they are done tapering the asset purchases.</p><p><blockquote>一些官员担心，今年因经济重新开放相关的瓶颈而爆发的通胀将比之前预期的更持久。这些政策制定者急于开始缩减利率，部分原因是他们和他们的同事们表示，在缩减资产购买规模之前，他们不太可能考虑从接近于零的利率上调利率。</blockquote></p><p> Another camp thinks recent&nbsp;price pressures will subside&nbsp;and could leave the Fed in the same position that it faced for much of the past decade, in which global forces kept inflation below 2% even with historically low interest rates. They are worried that accelerating plans to wind down the asset purchases could raise questions among investors about the Fed’s commitment to achieving its economic goals.</p><p><blockquote>另一个阵营认为，最近的价格压力将会消退，并可能使美联储处于过去十年大部分时间所面临的同样境地，当时全球力量即使利率处于历史低位，也将通胀率保持在 2% 以下。他们担心，加速缩减资产购买计划可能会让投资者对美联储实现经济目标的承诺产生质疑。</blockquote></p><p> Because Mr. Powell has pledged&nbsp;to provide ample notice&nbsp;to financial markets before the Fed starts tapering&nbsp;to avoid catching investors by surprise, the central bank looks unlikely to start the process now or at its next meeting in September. Mr. Powell’s press conference will be heavily scrutinized for clues on how officials judge recent economic progress. In April, he said the Fed was “a long way from” its tapering goals, and he characterized the economy as “still a ways off” from them in June.</p><p><blockquote>由于鲍威尔承诺在美联储开始缩减规模之前向金融市场提供充分通知，以避免让投资者措手不及，因此美联储现在或9月份的下次会议上似乎不太可能启动这一进程。鲍威尔先生的新闻发布会将受到严格审查，以寻找官员们如何判断近期经济进展的线索。今年 4 月，他表示美联储 “距离 ”缩减规模的目标还有很长的路要走，他认为经济在 6 月份离这些目标 “还有很长的路要走”。</blockquote></p><p> <b>Purchase pace</b></p><p><blockquote><b>采购速度</b></blockquote></p><p> Officials also must consider the pace of any reductions. Some officials have discussed concluding the purchases around October 2022 so they could lift rates soon thereafter if the recovery is stronger or inflation is higher than now anticipated.</p><p><blockquote>官员们还必须考虑任何削减的步伐。一些官员已讨论在 2022 年 10 月左右结束购买，以便如果经济复苏更强劲或通胀高于目前预期，他们可能会在此后不久加息。</blockquote></p><p> During a prior asset-purchase program that ended in 2014, the Fed shrank its purchases in modest, equal amounts over the course of 10 months. It then waited another 14 months before raising interest rates.</p><p><blockquote>在 2014 年结束的之前的资产购买计划中，美联储在 10 个月内适度、等量地缩减了购买规模。然后它又等了14个月才加息。</blockquote></p><p> Another tactical question centers on whether&nbsp;to reduce the pace of Treasurys and mortgage-backed securities equally. Some officials have raised concerns about rising home prices and are pressing to stop purchases of mortgage bonds sooner.</p><p><blockquote>另一个战术性问题集中在是否同样放慢国债和抵押贷款支持证券的步伐上。一些官员对房价上涨表示担忧，并敦促尽快停止购买抵押贷款债券。</blockquote></p><p> But Mr. Powell and other officials have poured cold water on those concerns in recent weeks. They have said mortgage buying, by purchasing longer-dated assets, provides a way to more broadly stimulate the economy and isn’t focused squarely on housing markets.</p><p><blockquote>但鲍威尔和其他官员最近几周对这些担忧泼了一盆冷水。他们表示，通过购买期限较长的资产，抵押贷款购买提供了一种更广泛地刺激经济的方式，并不完全关注房地产市场。</blockquote></p><p> “If the housing market has you really worried, that’s an argument for just tapering everything sooner and faster,” said William English, a former senior Fed economist who is now a professor at the Yale School of Management.</p><p><blockquote>“前美联储高级经济学家、现任耶鲁大学管理学院教授威廉-英格利希（William English）说：”如果房地产市场真的让你担心，那么这就是一个更快更快地缩减一切规模的理由。</blockquote></p><p> <b>Inflation outlook</b></p><p><blockquote><b>通货膨胀前景</b></blockquote></p><p> For a third straight month in June,inflation ran hotter&nbsp;than many economists had expected. The Labor Department’s consumer-price index increased 5.4% from a year ago, the highest 12-month rate since August 2008.</p><p><blockquote>6月份，通胀连续第三个月高于许多经济学家的预期。劳工部的消费者价格指数比一年前上涨了 5.4%，是自 2008 年 8 月以来的最高 12 个月涨幅。</blockquote></p><p> Mr. Powell said two weeks ago that&nbsp;many of the elevated price pressures&nbsp;can still be traced to goods and services affected by supply-chain bottlenecks and other pandemic-driven upheaval. As a result, he said it would be too soon for the Fed to abandon its earlier expectation that prices will return to their 2% target on their own and to raise rates to cool down demand and reduce inflation faster.</p><p><blockquote>鲍威尔两周前表示，许多价格上涨的压力仍然可以追溯到受供应链瓶颈和其他疫情引发的动荡影响的商品和服务。因此，他表示，美联储现在放弃早些时候的预期，即价格将自行回到2%的目标，并加息以冷却需求并更快地降低通胀，还为时过早。</blockquote></p><p></p><p> But Mr. Powell could face questions over how long the central bank and its 12-member rate-setting committee feels it would take to revisit their projections. Price pressures in some sectors of the economy where inflation had been subdued over the past year, including residential rents, have picked in recent months.</p><p><blockquote>但鲍威尔可能会面临美联储及其12名成员组成的利率制定委员会认为需要多长时间才能重新审视其预测的问题。近几个月来，包括住宅租金在内的一些经济领域的价格压力有所加剧，这些领域的通胀在过去一年中得到了抑制。</blockquote></p><p> <b>Delta variant</b></p><p><blockquote><b>德尔塔变异毒株</b></blockquote></p><p> Mr. Powell is also likely to be pressed on how the recent increase in Covid-19 cases among unvaccinated populations could reshape the central bank’s growth forecasts for the rest of the year. While a return to shutdowns and other state-mandated restrictions on activity seem less likely than a year ago, increased hesitancy on the part of consumers to return to normal spending routines could complicate the economic outlook.</p><p><blockquote>鲍威尔先生还可能面临压力，即最近未接种疫苗人群中 Covid-19 病例的增加会如何重塑央行对今年剩余时间的增长预测。虽然恢复停工和其他国家强制的活动限制的可能性似乎比一年前小，但消费者对恢复正常消费日常越来越犹豫可能会使经济前景复杂化。</blockquote></p><p> Since Fed officials last met in June, government-bond prices have jumped, a sign that investors are less confident about long-term growth prospects and less worried about inflation.</p><p><blockquote>自美联储官员上次于 6 月份开会以来，政府债券价格大幅上涨，这表明投资者对长期增长前景的信心减少，对通胀的担忧也减少了。</blockquote></p><p> Yields, which rise when bond prices fall, climbed sharply earlier in the year, lifted by expectations that vaccinations and fiscal stimulus would spur an economic boom. After hitting a 13-month high of 1.75% at the end of March, the 10-year Treasury yield has declined—to 1.57% on June 16, after the Fed concluded its previous meeting, and to 1.24%, a five-month low, when the Fed’s meeting began on Tuesday.</p><p><blockquote>当债券价格下跌时，收益率会上升，但今年早些时候，由于疫苗接种和财政刺激将刺激经济繁荣的预期，收益率大幅攀升。10 年期国债收益率在 3 月底触及 1.75% 的 13 个月高点后有所下降--6 月 16 日美联储结束上次会议后降至 1.57%，周二美联储会议开始时降至 1.24%，创下五个月低点。</blockquote></p><p></p>\n<div class=\"bt-text\">\n\n\n<p> 来源：<a href=\"https://www.wsj.com/articles/fed-meeting-will-focus-on-tapering-timeline-11627464602?mod=hp_lead_pos2\">The Wall Street Journal</a></p>\n<p>为提升您的阅读体验，我们对本页面进行了排版优化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{".SPX":"S&P 500 Index",".IXIC":"NASDAQ Composite",".DJI":"道琼斯"},"source_url":"https://www.wsj.com/articles/fed-meeting-will-focus-on-tapering-timeline-11627464602?mod=hp_lead_pos2","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1102922788","content_text":"Officials are looking to forge consensus on how and when to eventually reduce their asset purchases\nFed Chairman Jerome Powell, who spoke at a Senate committee hearing earlier this month, has promised ample notice before reducing purchases of securities.\nFederal Reserve officials are set to resume deliberations Wednesday about how and when to begin paring their asset purchases amid an economic rebound clouded by supply-chain bottlenecks and rising Covid-19 cases.\nThe central bank at the end of last year said it would continue to purchase $120 billion in Treasurys and mortgage-backed securities monthly until officials deemed they had achieved “substantial further progress” toward their goals of low unemployment and inflation reaching their 2% goal.\nThe Fed will release its policy statement at 2 p.m. EDT. Most of the focus is likely to center on Chairman Jerome Powell’s news conference at 2:30 p.m. Here’s what to watch:\nTaper timing\nOfficials are likely to receive a formal staff briefing around when to start paring their monthly purchases of $80 billion in Treasury securities and $40 billion in mortgage securities, and how quickly to reduce, or taper, them.\nThe Fed began buying large quantities of the securities in March 2020, when the Covid-19 pandemic triggered a near-meltdown in financial markets. With the Fed’s short-term interest rate at zero, the purchases are designed to provide additional stimulus by holding down long-term interest rates.\nSome officials are concerned that a burst of inflation this year from bottlenecks associated with reopening the economy will prove more durable than previously anticipated. These policy makers are eager to start the taper, in part because they and their colleagues have said they aren’t likely to consider raising interest rates from near zero until they are done tapering the asset purchases.\nAnother camp thinks recent price pressures will subside and could leave the Fed in the same position that it faced for much of the past decade, in which global forces kept inflation below 2% even with historically low interest rates. They are worried that accelerating plans to wind down the asset purchases could raise questions among investors about the Fed’s commitment to achieving its economic goals.\nBecause Mr. Powell has pledged to provide ample notice to financial markets before the Fed starts tapering to avoid catching investors by surprise, the central bank looks unlikely to start the process now or at its next meeting in September. Mr. Powell’s press conference will be heavily scrutinized for clues on how officials judge recent economic progress. In April, he said the Fed was “a long way from” its tapering goals, and he characterized the economy as “still a ways off” from them in June.\nPurchase pace\nOfficials also must consider the pace of any reductions. Some officials have discussed concluding the purchases around October 2022 so they could lift rates soon thereafter if the recovery is stronger or inflation is higher than now anticipated.\nDuring a prior asset-purchase program that ended in 2014, the Fed shrank its purchases in modest, equal amounts over the course of 10 months. It then waited another 14 months before raising interest rates.\nAnother tactical question centers on whether to reduce the pace of Treasurys and mortgage-backed securities equally. Some officials have raised concerns about rising home prices and are pressing to stop purchases of mortgage bonds sooner.\nBut Mr. Powell and other officials have poured cold water on those concerns in recent weeks. They have said mortgage buying, by purchasing longer-dated assets, provides a way to more broadly stimulate the economy and isn’t focused squarely on housing markets.\n“If the housing market has you really worried, that’s an argument for just tapering everything sooner and faster,” said William English, a former senior Fed economist who is now a professor at the Yale School of Management.\nInflation outlook\nFor a third straight month in June,inflation ran hotter than many economists had expected. The Labor Department’s consumer-price index increased 5.4% from a year ago, the highest 12-month rate since August 2008.\nMr. Powell said two weeks ago that many of the elevated price pressures can still be traced to goods and services affected by supply-chain bottlenecks and other pandemic-driven upheaval. As a result, he said it would be too soon for the Fed to abandon its earlier expectation that prices will return to their 2% target on their own and to raise rates to cool down demand and reduce inflation faster.\nBut Mr. Powell could face questions over how long the central bank and its 12-member rate-setting committee feels it would take to revisit their projections. Price pressures in some sectors of the economy where inflation had been subdued over the past year, including residential rents, have picked in recent months.\nDelta variant\nMr. Powell is also likely to be pressed on how the recent increase in Covid-19 cases among unvaccinated populations could reshape the central bank’s growth forecasts for the rest of the year. While a return to shutdowns and other state-mandated restrictions on activity seem less likely than a year ago, increased hesitancy on the part of consumers to return to normal spending routines could complicate the economic outlook.\nSince Fed officials last met in June, government-bond prices have jumped, a sign that investors are less confident about long-term growth prospects and less worried about inflation.\nYields, which rise when bond prices fall, climbed sharply earlier in the year, lifted by expectations that vaccinations and fiscal stimulus would spur an economic boom. After hitting a 13-month high of 1.75% at the end of March, the 10-year Treasury yield has declined—to 1.57% on June 16, after the Fed concluded its previous meeting, and to 1.24%, a five-month low, when the Fed’s meeting began on Tuesday.","news_type":1,"symbols_score_info":{".SPX":0.9,".DJI":0.9,".IXIC":0.9}},"isVote":1,"tweetType":1,"viewCount":2462,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":801190373,"gmtCreate":1627485956592,"gmtModify":1631885193628,"author":{"id":"3573810325927445","authorId":"3573810325927445","name":"wesskiller88","avatar":"https://static.tigerbbs.com/81e8f42bacc792eef40d846b516e979d","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3573810325927445","authorIdStr":"3573810325927445"},"themes":[],"title":"","htmlText":"Gogo","listText":"Gogo","text":"Gogo","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/801190373","repostId":"1102922788","repostType":4,"repost":{"id":"1102922788","kind":"news","pubTimestamp":1627479526,"share":"https://www.laohunote.com/m/news/1102922788?lang=zh_CN&edition=full","pubTime":"2021-07-28 21:38","market":"us","language":"en","title":"Fed Meeting Will Focus on Tapering Timeline.<blockquote>美联储会议将重点讨论缩减规模的时间表。</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1102922788","media":"The Wall Street Journal","summary":"Officials are looking to forge consensus on how and when to eventually reduce their asset purchases\n","content":"<p>Officials are looking to forge consensus on how and when to eventually reduce their asset purchases</p><p><blockquote>官员们正在寻求就如何以及何时最终减少资产购买达成共识</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/b506b5e7aef3659e57731a13007a3078\" tg-width=\"1290\" tg-height=\"859\" width=\"100%\" height=\"auto\"><span>Fed Chairman Jerome Powell, who spoke at a Senate committee hearing earlier this month, has promised ample notice before reducing purchases of securities.</span></p><p><blockquote><p class=\"t-img-caption\"><span>美联储主席杰罗姆·鲍威尔本月早些时候在参议院委员会听证会上发表讲话，承诺在减少证券购买之前会给予充分的通知。</span></p></blockquote></p><p> Federal Reserve officials are set to resume deliberations Wednesday about how and when to begin&nbsp;paring their asset purchases&nbsp;amid an economic rebound clouded by supply-chain bottlenecks and rising Covid-19 cases.</p><p><blockquote>美联储官员将于周三恢复讨论如何以及何时开始削减资产购买，因为经济反弹受到供应链瓶颈和 Covid-19 病例增加的影响。</blockquote></p><p> The central bank at the end of last year said it would continue to purchase $120 billion in Treasurys and mortgage-backed securities monthly until officials deemed they had achieved “substantial further progress” toward their goals of low unemployment and inflation reaching their 2% goal.</p><p><blockquote>中央银行在去年年底表示，将继续每月购买 1200 亿美元的国债和抵押贷款支持证券，直到官员们认为他们在实现低失业率和通胀率达到 2% 的目标方面取得了 “实质性的进一步进展”。</blockquote></p><p> The Fed will release its policy statement at 2 p.m. EDT. Most of the focus is likely to center on Chairman Jerome Powell’s news conference at 2:30 p.m. Here’s what to watch:</p><p><blockquote>美联储将于美国东部时间下午2点发布政策声明。下午 2:30，杰罗姆-鲍威尔（Jerome Powell）主席的新闻发布会将成为大部分焦点：</blockquote></p><p> <b>Taper timing</b></p><p><blockquote><b>锥度定时</b></blockquote></p><p> Officials are likely to receive a formal staff briefing around when to start paring their monthly purchases of $80 billion in Treasury securities and $40 billion in mortgage securities, and how quickly to reduce, or taper, them.</p><p><blockquote>官员们可能会收到一份正式的员工简报，内容涉及何时开始削减每月购买的 800 亿美元国债和 400 亿美元抵押贷款证券，以及如何快速减少或缩减这些证券。</blockquote></p><p> The Fed began buying large quantities of the securities in March 2020, when the Covid-19 pandemic triggered a near-meltdown in financial markets. With the Fed’s short-term interest rate at zero, the purchases are designed to provide additional stimulus by holding down long-term interest rates.</p><p><blockquote>美联储于 2020 年 3 月开始购买大量证券，当时 Covid-19 大流行引发了金融市场近乎崩溃。由于美联储的短期利率为零，这些购买旨在通过压低长期利率来提供额外的刺激。</blockquote></p><p> Some officials are concerned&nbsp;that a burst of inflation this year from bottlenecks associated with reopening the economy will prove more durable than previously anticipated. These policy makers are eager to start the taper, in part because they and their colleagues have said they aren’t likely to consider raising interest rates from near zero until they are done tapering the asset purchases.</p><p><blockquote>一些官员担心，今年因经济重新开放相关的瓶颈而爆发的通胀将比之前预期的更持久。这些政策制定者急于开始缩减利率，部分原因是他们和他们的同事们表示，在缩减资产购买规模之前，他们不太可能考虑从接近于零的利率上调利率。</blockquote></p><p> Another camp thinks recent&nbsp;price pressures will subside&nbsp;and could leave the Fed in the same position that it faced for much of the past decade, in which global forces kept inflation below 2% even with historically low interest rates. They are worried that accelerating plans to wind down the asset purchases could raise questions among investors about the Fed’s commitment to achieving its economic goals.</p><p><blockquote>另一个阵营认为，最近的价格压力将会消退，并可能使美联储处于过去十年大部分时间所面临的同样境地，当时全球力量即使利率处于历史低位，也将通胀率保持在 2% 以下。他们担心，加速缩减资产购买计划可能会让投资者对美联储实现经济目标的承诺产生质疑。</blockquote></p><p> Because Mr. Powell has pledged&nbsp;to provide ample notice&nbsp;to financial markets before the Fed starts tapering&nbsp;to avoid catching investors by surprise, the central bank looks unlikely to start the process now or at its next meeting in September. Mr. Powell’s press conference will be heavily scrutinized for clues on how officials judge recent economic progress. In April, he said the Fed was “a long way from” its tapering goals, and he characterized the economy as “still a ways off” from them in June.</p><p><blockquote>由于鲍威尔承诺在美联储开始缩减规模之前向金融市场提供充分通知，以避免让投资者措手不及，因此美联储现在或9月份的下次会议上似乎不太可能启动这一进程。鲍威尔先生的新闻发布会将受到严格审查，以寻找官员们如何判断近期经济进展的线索。今年 4 月，他表示美联储 “距离 ”缩减规模的目标还有很长的路要走，他认为经济在 6 月份离这些目标 “还有很长的路要走”。</blockquote></p><p> <b>Purchase pace</b></p><p><blockquote><b>采购速度</b></blockquote></p><p> Officials also must consider the pace of any reductions. Some officials have discussed concluding the purchases around October 2022 so they could lift rates soon thereafter if the recovery is stronger or inflation is higher than now anticipated.</p><p><blockquote>官员们还必须考虑任何削减的步伐。一些官员已讨论在 2022 年 10 月左右结束购买，以便如果经济复苏更强劲或通胀高于目前预期，他们可能会在此后不久加息。</blockquote></p><p> During a prior asset-purchase program that ended in 2014, the Fed shrank its purchases in modest, equal amounts over the course of 10 months. It then waited another 14 months before raising interest rates.</p><p><blockquote>在 2014 年结束的之前的资产购买计划中，美联储在 10 个月内适度、等量地缩减了购买规模。然后它又等了14个月才加息。</blockquote></p><p> Another tactical question centers on whether&nbsp;to reduce the pace of Treasurys and mortgage-backed securities equally. Some officials have raised concerns about rising home prices and are pressing to stop purchases of mortgage bonds sooner.</p><p><blockquote>另一个战术性问题集中在是否同样放慢国债和抵押贷款支持证券的步伐上。一些官员对房价上涨表示担忧，并敦促尽快停止购买抵押贷款债券。</blockquote></p><p> But Mr. Powell and other officials have poured cold water on those concerns in recent weeks. They have said mortgage buying, by purchasing longer-dated assets, provides a way to more broadly stimulate the economy and isn’t focused squarely on housing markets.</p><p><blockquote>但鲍威尔和其他官员最近几周对这些担忧泼了一盆冷水。他们表示，通过购买期限较长的资产，抵押贷款购买提供了一种更广泛地刺激经济的方式，并不完全关注房地产市场。</blockquote></p><p> “If the housing market has you really worried, that’s an argument for just tapering everything sooner and faster,” said William English, a former senior Fed economist who is now a professor at the Yale School of Management.</p><p><blockquote>“前美联储高级经济学家、现任耶鲁大学管理学院教授威廉-英格利希（William English）说：”如果房地产市场真的让你担心，那么这就是一个更快更快地缩减一切规模的理由。</blockquote></p><p> <b>Inflation outlook</b></p><p><blockquote><b>通货膨胀前景</b></blockquote></p><p> For a third straight month in June,inflation ran hotter&nbsp;than many economists had expected. The Labor Department’s consumer-price index increased 5.4% from a year ago, the highest 12-month rate since August 2008.</p><p><blockquote>6月份，通胀连续第三个月高于许多经济学家的预期。劳工部的消费者价格指数比一年前上涨了 5.4%，是自 2008 年 8 月以来的最高 12 个月涨幅。</blockquote></p><p> Mr. Powell said two weeks ago that&nbsp;many of the elevated price pressures&nbsp;can still be traced to goods and services affected by supply-chain bottlenecks and other pandemic-driven upheaval. As a result, he said it would be too soon for the Fed to abandon its earlier expectation that prices will return to their 2% target on their own and to raise rates to cool down demand and reduce inflation faster.</p><p><blockquote>鲍威尔两周前表示，许多价格上涨的压力仍然可以追溯到受供应链瓶颈和其他疫情引发的动荡影响的商品和服务。因此，他表示，美联储现在放弃早些时候的预期，即价格将自行回到2%的目标，并加息以冷却需求并更快地降低通胀，还为时过早。</blockquote></p><p></p><p> But Mr. Powell could face questions over how long the central bank and its 12-member rate-setting committee feels it would take to revisit their projections. Price pressures in some sectors of the economy where inflation had been subdued over the past year, including residential rents, have picked in recent months.</p><p><blockquote>但鲍威尔可能会面临美联储及其12名成员组成的利率制定委员会认为需要多长时间才能重新审视其预测的问题。近几个月来，包括住宅租金在内的一些经济领域的价格压力有所加剧，这些领域的通胀在过去一年中得到了抑制。</blockquote></p><p> <b>Delta variant</b></p><p><blockquote><b>德尔塔变异毒株</b></blockquote></p><p> Mr. Powell is also likely to be pressed on how the recent increase in Covid-19 cases among unvaccinated populations could reshape the central bank’s growth forecasts for the rest of the year. While a return to shutdowns and other state-mandated restrictions on activity seem less likely than a year ago, increased hesitancy on the part of consumers to return to normal spending routines could complicate the economic outlook.</p><p><blockquote>鲍威尔先生还可能面临压力，即最近未接种疫苗人群中 Covid-19 病例的增加会如何重塑央行对今年剩余时间的增长预测。虽然恢复停工和其他国家强制的活动限制的可能性似乎比一年前小，但消费者对恢复正常消费日常越来越犹豫可能会使经济前景复杂化。</blockquote></p><p> Since Fed officials last met in June, government-bond prices have jumped, a sign that investors are less confident about long-term growth prospects and less worried about inflation.</p><p><blockquote>自美联储官员上次于 6 月份开会以来，政府债券价格大幅上涨，这表明投资者对长期增长前景的信心减少，对通胀的担忧也减少了。</blockquote></p><p> Yields, which rise when bond prices fall, climbed sharply earlier in the year, lifted by expectations that vaccinations and fiscal stimulus would spur an economic boom. After hitting a 13-month high of 1.75% at the end of March, the 10-year Treasury yield has declined—to 1.57% on June 16, after the Fed concluded its previous meeting, and to 1.24%, a five-month low, when the Fed’s meeting began on Tuesday.</p><p><blockquote>当债券价格下跌时，收益率会上升，但今年早些时候，由于疫苗接种和财政刺激将刺激经济繁荣的预期，收益率大幅攀升。10 年期国债收益率在 3 月底触及 1.75% 的 13 个月高点后有所下降--6 月 16 日美联储结束上次会议后降至 1.57%，周二美联储会议开始时降至 1.24%，创下五个月低点。</blockquote></p><p></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Fed Meeting Will Focus on Tapering Timeline.<blockquote>美联储会议将重点讨论缩减规模的时间表。</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; 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}\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nFed Meeting Will Focus on Tapering Timeline.<blockquote>美联储会议将重点讨论缩减规模的时间表。</blockquote>\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">The Wall Street Journal</strong><span class=\"h-time small\">2021-07-28 21:38</span>\n</p>\n</h4>\n</header>\n<article>\n<p>Officials are looking to forge consensus on how and when to eventually reduce their asset purchases</p><p><blockquote>官员们正在寻求就如何以及何时最终减少资产购买达成共识</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/b506b5e7aef3659e57731a13007a3078\" tg-width=\"1290\" tg-height=\"859\" width=\"100%\" height=\"auto\"><span>Fed Chairman Jerome Powell, who spoke at a Senate committee hearing earlier this month, has promised ample notice before reducing purchases of securities.</span></p><p><blockquote><p class=\"t-img-caption\"><span>美联储主席杰罗姆·鲍威尔本月早些时候在参议院委员会听证会上发表讲话，承诺在减少证券购买之前会给予充分的通知。</span></p></blockquote></p><p> Federal Reserve officials are set to resume deliberations Wednesday about how and when to begin&nbsp;paring their asset purchases&nbsp;amid an economic rebound clouded by supply-chain bottlenecks and rising Covid-19 cases.</p><p><blockquote>美联储官员将于周三恢复讨论如何以及何时开始削减资产购买，因为经济反弹受到供应链瓶颈和 Covid-19 病例增加的影响。</blockquote></p><p> The central bank at the end of last year said it would continue to purchase $120 billion in Treasurys and mortgage-backed securities monthly until officials deemed they had achieved “substantial further progress” toward their goals of low unemployment and inflation reaching their 2% goal.</p><p><blockquote>中央银行在去年年底表示，将继续每月购买 1200 亿美元的国债和抵押贷款支持证券，直到官员们认为他们在实现低失业率和通胀率达到 2% 的目标方面取得了 “实质性的进一步进展”。</blockquote></p><p> The Fed will release its policy statement at 2 p.m. EDT. Most of the focus is likely to center on Chairman Jerome Powell’s news conference at 2:30 p.m. Here’s what to watch:</p><p><blockquote>美联储将于美国东部时间下午2点发布政策声明。下午 2:30，杰罗姆-鲍威尔（Jerome Powell）主席的新闻发布会将成为大部分焦点：</blockquote></p><p> <b>Taper timing</b></p><p><blockquote><b>锥度定时</b></blockquote></p><p> Officials are likely to receive a formal staff briefing around when to start paring their monthly purchases of $80 billion in Treasury securities and $40 billion in mortgage securities, and how quickly to reduce, or taper, them.</p><p><blockquote>官员们可能会收到一份正式的员工简报，内容涉及何时开始削减每月购买的 800 亿美元国债和 400 亿美元抵押贷款证券，以及如何快速减少或缩减这些证券。</blockquote></p><p> The Fed began buying large quantities of the securities in March 2020, when the Covid-19 pandemic triggered a near-meltdown in financial markets. With the Fed’s short-term interest rate at zero, the purchases are designed to provide additional stimulus by holding down long-term interest rates.</p><p><blockquote>美联储于 2020 年 3 月开始购买大量证券，当时 Covid-19 大流行引发了金融市场近乎崩溃。由于美联储的短期利率为零，这些购买旨在通过压低长期利率来提供额外的刺激。</blockquote></p><p> Some officials are concerned&nbsp;that a burst of inflation this year from bottlenecks associated with reopening the economy will prove more durable than previously anticipated. These policy makers are eager to start the taper, in part because they and their colleagues have said they aren’t likely to consider raising interest rates from near zero until they are done tapering the asset purchases.</p><p><blockquote>一些官员担心，今年因经济重新开放相关的瓶颈而爆发的通胀将比之前预期的更持久。这些政策制定者急于开始缩减利率，部分原因是他们和他们的同事们表示，在缩减资产购买规模之前，他们不太可能考虑从接近于零的利率上调利率。</blockquote></p><p> Another camp thinks recent&nbsp;price pressures will subside&nbsp;and could leave the Fed in the same position that it faced for much of the past decade, in which global forces kept inflation below 2% even with historically low interest rates. They are worried that accelerating plans to wind down the asset purchases could raise questions among investors about the Fed’s commitment to achieving its economic goals.</p><p><blockquote>另一个阵营认为，最近的价格压力将会消退，并可能使美联储处于过去十年大部分时间所面临的同样境地，当时全球力量即使利率处于历史低位，也将通胀率保持在 2% 以下。他们担心，加速缩减资产购买计划可能会让投资者对美联储实现经济目标的承诺产生质疑。</blockquote></p><p> Because Mr. Powell has pledged&nbsp;to provide ample notice&nbsp;to financial markets before the Fed starts tapering&nbsp;to avoid catching investors by surprise, the central bank looks unlikely to start the process now or at its next meeting in September. Mr. Powell’s press conference will be heavily scrutinized for clues on how officials judge recent economic progress. In April, he said the Fed was “a long way from” its tapering goals, and he characterized the economy as “still a ways off” from them in June.</p><p><blockquote>由于鲍威尔承诺在美联储开始缩减规模之前向金融市场提供充分通知，以避免让投资者措手不及，因此美联储现在或9月份的下次会议上似乎不太可能启动这一进程。鲍威尔先生的新闻发布会将受到严格审查，以寻找官员们如何判断近期经济进展的线索。今年 4 月，他表示美联储 “距离 ”缩减规模的目标还有很长的路要走，他认为经济在 6 月份离这些目标 “还有很长的路要走”。</blockquote></p><p> <b>Purchase pace</b></p><p><blockquote><b>采购速度</b></blockquote></p><p> Officials also must consider the pace of any reductions. Some officials have discussed concluding the purchases around October 2022 so they could lift rates soon thereafter if the recovery is stronger or inflation is higher than now anticipated.</p><p><blockquote>官员们还必须考虑任何削减的步伐。一些官员已讨论在 2022 年 10 月左右结束购买，以便如果经济复苏更强劲或通胀高于目前预期，他们可能会在此后不久加息。</blockquote></p><p> During a prior asset-purchase program that ended in 2014, the Fed shrank its purchases in modest, equal amounts over the course of 10 months. It then waited another 14 months before raising interest rates.</p><p><blockquote>在 2014 年结束的之前的资产购买计划中，美联储在 10 个月内适度、等量地缩减了购买规模。然后它又等了14个月才加息。</blockquote></p><p> Another tactical question centers on whether&nbsp;to reduce the pace of Treasurys and mortgage-backed securities equally. Some officials have raised concerns about rising home prices and are pressing to stop purchases of mortgage bonds sooner.</p><p><blockquote>另一个战术性问题集中在是否同样放慢国债和抵押贷款支持证券的步伐上。一些官员对房价上涨表示担忧，并敦促尽快停止购买抵押贷款债券。</blockquote></p><p> But Mr. Powell and other officials have poured cold water on those concerns in recent weeks. They have said mortgage buying, by purchasing longer-dated assets, provides a way to more broadly stimulate the economy and isn’t focused squarely on housing markets.</p><p><blockquote>但鲍威尔和其他官员最近几周对这些担忧泼了一盆冷水。他们表示，通过购买期限较长的资产，抵押贷款购买提供了一种更广泛地刺激经济的方式，并不完全关注房地产市场。</blockquote></p><p> “If the housing market has you really worried, that’s an argument for just tapering everything sooner and faster,” said William English, a former senior Fed economist who is now a professor at the Yale School of Management.</p><p><blockquote>“前美联储高级经济学家、现任耶鲁大学管理学院教授威廉-英格利希（William English）说：”如果房地产市场真的让你担心，那么这就是一个更快更快地缩减一切规模的理由。</blockquote></p><p> <b>Inflation outlook</b></p><p><blockquote><b>通货膨胀前景</b></blockquote></p><p> For a third straight month in June,inflation ran hotter&nbsp;than many economists had expected. The Labor Department’s consumer-price index increased 5.4% from a year ago, the highest 12-month rate since August 2008.</p><p><blockquote>6月份，通胀连续第三个月高于许多经济学家的预期。劳工部的消费者价格指数比一年前上涨了 5.4%，是自 2008 年 8 月以来的最高 12 个月涨幅。</blockquote></p><p> Mr. Powell said two weeks ago that&nbsp;many of the elevated price pressures&nbsp;can still be traced to goods and services affected by supply-chain bottlenecks and other pandemic-driven upheaval. As a result, he said it would be too soon for the Fed to abandon its earlier expectation that prices will return to their 2% target on their own and to raise rates to cool down demand and reduce inflation faster.</p><p><blockquote>鲍威尔两周前表示，许多价格上涨的压力仍然可以追溯到受供应链瓶颈和其他疫情引发的动荡影响的商品和服务。因此，他表示，美联储现在放弃早些时候的预期，即价格将自行回到2%的目标，并加息以冷却需求并更快地降低通胀，还为时过早。</blockquote></p><p></p><p> But Mr. Powell could face questions over how long the central bank and its 12-member rate-setting committee feels it would take to revisit their projections. Price pressures in some sectors of the economy where inflation had been subdued over the past year, including residential rents, have picked in recent months.</p><p><blockquote>但鲍威尔可能会面临美联储及其12名成员组成的利率制定委员会认为需要多长时间才能重新审视其预测的问题。近几个月来，包括住宅租金在内的一些经济领域的价格压力有所加剧，这些领域的通胀在过去一年中得到了抑制。</blockquote></p><p> <b>Delta variant</b></p><p><blockquote><b>德尔塔变异毒株</b></blockquote></p><p> Mr. Powell is also likely to be pressed on how the recent increase in Covid-19 cases among unvaccinated populations could reshape the central bank’s growth forecasts for the rest of the year. While a return to shutdowns and other state-mandated restrictions on activity seem less likely than a year ago, increased hesitancy on the part of consumers to return to normal spending routines could complicate the economic outlook.</p><p><blockquote>鲍威尔先生还可能面临压力，即最近未接种疫苗人群中 Covid-19 病例的增加会如何重塑央行对今年剩余时间的增长预测。虽然恢复停工和其他国家强制的活动限制的可能性似乎比一年前小，但消费者对恢复正常消费日常越来越犹豫可能会使经济前景复杂化。</blockquote></p><p> Since Fed officials last met in June, government-bond prices have jumped, a sign that investors are less confident about long-term growth prospects and less worried about inflation.</p><p><blockquote>自美联储官员上次于 6 月份开会以来，政府债券价格大幅上涨，这表明投资者对长期增长前景的信心减少，对通胀的担忧也减少了。</blockquote></p><p> Yields, which rise when bond prices fall, climbed sharply earlier in the year, lifted by expectations that vaccinations and fiscal stimulus would spur an economic boom. After hitting a 13-month high of 1.75% at the end of March, the 10-year Treasury yield has declined—to 1.57% on June 16, after the Fed concluded its previous meeting, and to 1.24%, a five-month low, when the Fed’s meeting began on Tuesday.</p><p><blockquote>当债券价格下跌时，收益率会上升，但今年早些时候，由于疫苗接种和财政刺激将刺激经济繁荣的预期，收益率大幅攀升。10 年期国债收益率在 3 月底触及 1.75% 的 13 个月高点后有所下降--6 月 16 日美联储结束上次会议后降至 1.57%，周二美联储会议开始时降至 1.24%，创下五个月低点。</blockquote></p><p></p>\n<div class=\"bt-text\">\n\n\n<p> 来源：<a href=\"https://www.wsj.com/articles/fed-meeting-will-focus-on-tapering-timeline-11627464602?mod=hp_lead_pos2\">The Wall Street Journal</a></p>\n<p>为提升您的阅读体验，我们对本页面进行了排版优化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{".SPX":"S&P 500 Index",".IXIC":"NASDAQ Composite",".DJI":"道琼斯"},"source_url":"https://www.wsj.com/articles/fed-meeting-will-focus-on-tapering-timeline-11627464602?mod=hp_lead_pos2","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1102922788","content_text":"Officials are looking to forge consensus on how and when to eventually reduce their asset purchases\nFed Chairman Jerome Powell, who spoke at a Senate committee hearing earlier this month, has promised ample notice before reducing purchases of securities.\nFederal Reserve officials are set to resume deliberations Wednesday about how and when to begin paring their asset purchases amid an economic rebound clouded by supply-chain bottlenecks and rising Covid-19 cases.\nThe central bank at the end of last year said it would continue to purchase $120 billion in Treasurys and mortgage-backed securities monthly until officials deemed they had achieved “substantial further progress” toward their goals of low unemployment and inflation reaching their 2% goal.\nThe Fed will release its policy statement at 2 p.m. EDT. Most of the focus is likely to center on Chairman Jerome Powell’s news conference at 2:30 p.m. Here’s what to watch:\nTaper timing\nOfficials are likely to receive a formal staff briefing around when to start paring their monthly purchases of $80 billion in Treasury securities and $40 billion in mortgage securities, and how quickly to reduce, or taper, them.\nThe Fed began buying large quantities of the securities in March 2020, when the Covid-19 pandemic triggered a near-meltdown in financial markets. With the Fed’s short-term interest rate at zero, the purchases are designed to provide additional stimulus by holding down long-term interest rates.\nSome officials are concerned that a burst of inflation this year from bottlenecks associated with reopening the economy will prove more durable than previously anticipated. These policy makers are eager to start the taper, in part because they and their colleagues have said they aren’t likely to consider raising interest rates from near zero until they are done tapering the asset purchases.\nAnother camp thinks recent price pressures will subside and could leave the Fed in the same position that it faced for much of the past decade, in which global forces kept inflation below 2% even with historically low interest rates. They are worried that accelerating plans to wind down the asset purchases could raise questions among investors about the Fed’s commitment to achieving its economic goals.\nBecause Mr. Powell has pledged to provide ample notice to financial markets before the Fed starts tapering to avoid catching investors by surprise, the central bank looks unlikely to start the process now or at its next meeting in September. Mr. Powell’s press conference will be heavily scrutinized for clues on how officials judge recent economic progress. In April, he said the Fed was “a long way from” its tapering goals, and he characterized the economy as “still a ways off” from them in June.\nPurchase pace\nOfficials also must consider the pace of any reductions. Some officials have discussed concluding the purchases around October 2022 so they could lift rates soon thereafter if the recovery is stronger or inflation is higher than now anticipated.\nDuring a prior asset-purchase program that ended in 2014, the Fed shrank its purchases in modest, equal amounts over the course of 10 months. It then waited another 14 months before raising interest rates.\nAnother tactical question centers on whether to reduce the pace of Treasurys and mortgage-backed securities equally. Some officials have raised concerns about rising home prices and are pressing to stop purchases of mortgage bonds sooner.\nBut Mr. Powell and other officials have poured cold water on those concerns in recent weeks. They have said mortgage buying, by purchasing longer-dated assets, provides a way to more broadly stimulate the economy and isn’t focused squarely on housing markets.\n“If the housing market has you really worried, that’s an argument for just tapering everything sooner and faster,” said William English, a former senior Fed economist who is now a professor at the Yale School of Management.\nInflation outlook\nFor a third straight month in June,inflation ran hotter than many economists had expected. The Labor Department’s consumer-price index increased 5.4% from a year ago, the highest 12-month rate since August 2008.\nMr. Powell said two weeks ago that many of the elevated price pressures can still be traced to goods and services affected by supply-chain bottlenecks and other pandemic-driven upheaval. As a result, he said it would be too soon for the Fed to abandon its earlier expectation that prices will return to their 2% target on their own and to raise rates to cool down demand and reduce inflation faster.\nBut Mr. Powell could face questions over how long the central bank and its 12-member rate-setting committee feels it would take to revisit their projections. Price pressures in some sectors of the economy where inflation had been subdued over the past year, including residential rents, have picked in recent months.\nDelta variant\nMr. Powell is also likely to be pressed on how the recent increase in Covid-19 cases among unvaccinated populations could reshape the central bank’s growth forecasts for the rest of the year. While a return to shutdowns and other state-mandated restrictions on activity seem less likely than a year ago, increased hesitancy on the part of consumers to return to normal spending routines could complicate the economic outlook.\nSince Fed officials last met in June, government-bond prices have jumped, a sign that investors are less confident about long-term growth prospects and less worried about inflation.\nYields, which rise when bond prices fall, climbed sharply earlier in the year, lifted by expectations that vaccinations and fiscal stimulus would spur an economic boom. After hitting a 13-month high of 1.75% at the end of March, the 10-year Treasury yield has declined—to 1.57% on June 16, after the Fed concluded its previous meeting, and to 1.24%, a five-month low, when the Fed’s meeting began on Tuesday.","news_type":1,"symbols_score_info":{".SPX":0.9,".DJI":0.9,".IXIC":0.9}},"isVote":1,"tweetType":1,"viewCount":2179,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":801107595,"gmtCreate":1627485920917,"gmtModify":1631890962323,"author":{"id":"3573810325927445","authorId":"3573810325927445","name":"wesskiller88","avatar":"https://static.tigerbbs.com/81e8f42bacc792eef40d846b516e979d","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3573810325927445","authorIdStr":"3573810325927445"},"themes":[],"title":"","htmlText":"Ok","listText":"Ok","text":"Ok","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/801107595","repostId":"1179923360","repostType":4,"isVote":1,"tweetType":1,"viewCount":2515,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":803867191,"gmtCreate":1627432584713,"gmtModify":1631890962337,"author":{"id":"3573810325927445","authorId":"3573810325927445","name":"wesskiller88","avatar":"https://static.tigerbbs.com/81e8f42bacc792eef40d846b516e979d","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3573810325927445","authorIdStr":"3573810325927445"},"themes":[],"title":"","htmlText":"Like","listText":"Like","text":"Like","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":6,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/803867191","repostId":"2154991792","repostType":4,"isVote":1,"tweetType":1,"viewCount":2617,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":803990072,"gmtCreate":1627399432796,"gmtModify":1631890962355,"author":{"id":"3573810325927445","authorId":"3573810325927445","name":"wesskiller88","avatar":"https://static.tigerbbs.com/81e8f42bacc792eef40d846b516e979d","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3573810325927445","authorIdStr":"3573810325927445"},"themes":[],"title":"","htmlText":"Like","listText":"Like","text":"Like","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/803990072","repostId":"1180394633","repostType":4,"isVote":1,"tweetType":1,"viewCount":2933,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":800780981,"gmtCreate":1627319621743,"gmtModify":1631890962416,"author":{"id":"3573810325927445","authorId":"3573810325927445","name":"wesskiller88","avatar":"https://static.tigerbbs.com/81e8f42bacc792eef40d846b516e979d","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3573810325927445","authorIdStr":"3573810325927445"},"themes":[],"title":"","htmlText":"Like","listText":"Like","text":"Like","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/800780981","repostId":"2154957883","repostType":4,"isVote":1,"tweetType":1,"viewCount":2149,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":177612844,"gmtCreate":1627208467788,"gmtModify":1631890962430,"author":{"id":"3573810325927445","authorId":"3573810325927445","name":"wesskiller88","avatar":"https://static.tigerbbs.com/81e8f42bacc792eef40d846b516e979d","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3573810325927445","authorIdStr":"3573810325927445"},"themes":[],"title":"","htmlText":"Bubble coming&nbsp;","listText":"Bubble coming&nbsp;","text":"Bubble coming","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/177612844","repostId":"2153350439","repostType":4,"isVote":1,"tweetType":1,"viewCount":525,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":174858000,"gmtCreate":1627092079200,"gmtModify":1631890962444,"author":{"id":"3573810325927445","authorId":"3573810325927445","name":"wesskiller88","avatar":"https://static.tigerbbs.com/81e8f42bacc792eef40d846b516e979d","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3573810325927445","authorIdStr":"3573810325927445"},"themes":[],"title":"","htmlText":"Like","listText":"Like","text":"Like","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":6,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/174858000","repostId":"2153980423","repostType":4,"isVote":1,"tweetType":1,"viewCount":1046,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":172242117,"gmtCreate":1626964002439,"gmtModify":1631892191803,"author":{"id":"3573810325927445","authorId":"3573810325927445","name":"wesskiller88","avatar":"https://static.tigerbbs.com/81e8f42bacc792eef40d846b516e979d","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3573810325927445","authorIdStr":"3573810325927445"},"themes":[],"title":"","htmlText":"Like and comment please","listText":"Like and comment please","text":"Like and comment please","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":5,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/172242117","repostId":"1154266565","repostType":4,"repost":{"id":"1154266565","kind":"news","pubTimestamp":1626955588,"share":"https://www.laohunote.com/m/news/1154266565?lang=zh_CN&edition=full","pubTime":"2021-07-22 20:06","market":"us","language":"en","title":"How to invest as the Delta variant takes hold<blockquote>随着德尔塔变异毒株的到来，如何投资</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1154266565","media":"cnn","summary":"New York When the market is plunging like it did last Friday and on Monday, it's tempting to throw in the towel and sell. Big drops can be scary.But dumping stocks on days when the Dow is getting whacked is usually the wrong thing to do. Stocks roared back Tuesday and were up again Wednesday.If you're investing for the long haul, the best thing you can do is ride out this wave of volatility.\"Stay invested,\" said Seema Shah, chief strategist at Principal Global Investors. Shah told CNN Business t","content":"<p>New York (CNN Business)When the market is plunging like it did last Friday and on Monday, it's tempting to throw in the towel and sell. Big drops can be scary.</p><p><blockquote>纽约（CNN Business）当市场像上周五和周一那样暴跌时，人们很容易认输并卖出。大滴可能会很吓人。</blockquote></p><p> But dumping stocks on days when the Dow is getting whacked is usually the wrong thing to do. Stocks roared back Tuesday and were up again Wednesday.</p><p><blockquote>但在道琼斯指数暴跌的日子里抛售股票通常是错误的做法。周二股市猛烈反弹，周三再次上涨。</blockquote></p><p> Yes, the Delta variant of Covid-19 has led to an alarming uptick in coronavirus cases in the United States and around the globe. But many experts think the massive number of vaccinations that have already taken place will prevent the economy and markets from going into another tailspin.</p><p><blockquote>是的，新冠肺炎的德尔塔变异毒株导致美国和全球冠状病毒病例惊人地上升。但许多专家认为，已经进行的大量疫苗接种将防止经济和市场再次陷入混乱。</blockquote></p><p> If you're investing for the long haul, the best thing you can do is ride out this wave of volatility.</p><p><blockquote>如果你是长期投资，你能做的最好的事情就是度过这波波动。</blockquote></p><p> \"Stay invested,\" said Seema Shah, chief strategist at Principal Global Investors. Shah told CNN Business that the Delta variant is highly unlikely to stop the economic recovery in the US and other parts of the developed world where vaccination rates are high.</p><p><blockquote>“保持投资，”信安全球投资者首席策略师 Seema Shah 表示。沙阿告诉美国有线电视新闻网商业频道，德尔塔变异毒株不太可能阻止美国和其他疫苗接种率高的发达国家的经济复苏。</blockquote></p><p> \"The vaccine is effective,\" she said. \"If cases are rising but hospitalization rates remain low, then the reopening measures from governments will continue.\"</p><p><blockquote>“疫苗是有效的，”她说。“如果病例不断增加，但住院率仍然很低，那么政府的重新开放措施将继续。”</blockquote></p><p> Still, Shah conceded, investors should be more selective. After all, the S&amp;P 500 has nearly doubled from its pandemic lows in March 2020, and not all stocks and sectors will maintain their momentum.</p><p><blockquote>尽管如此，沙阿承认，投资者应该更加有选择性。毕竟，标普500已较 2020 年 3 月的大流行低点翻了一番，并非所有股票和板块都能保持势头。</blockquote></p><p> She thinks defensive sectors might start to pull back a bit. Those include utilities, health care and others companies that pay big dividends and are considered good bond proxies.</p><p><blockquote>她认为防御性板块可能会开始有所回调。其中包括公用事业、医疗保健和其他支付高额股息的公司，被认为是良好的债券代理。</blockquote></p><p> The FAANGs and other big tech stocks, many of which have strong earnings momentum and tons of cash, should continue to rally, she said.</p><p><blockquote>她表示，FAANG 和其他大型科技股应该会继续上涨，其中许多股拥有强劲的盈利势头和大量现金。</blockquote></p><p> <b>Not the time to bail on the market</b></p><p><blockquote><b>现在不是放弃市场的时候</b></blockquote></p><p> So should economic recovery plays in the travel and retail sectors that have pulled back lately on Covid concerns. United (UAL), for example, issued an upbeat outlook after the closing bell Tuesday.</p><p><blockquote>旅游业和零售业的经济复苏也应该如此，这些行业最近因新冠疫情担忧而有所回落。例如，美联航 (UAL) 在周二收盘后发布了乐观的展望。</blockquote></p><p> \"Airlines have been beaten up,\" Shah said. \"But if you assume the reopening will continue, they should enjoy a significant bounceback.\"</p><p><blockquote>“航空公司受到了打击，”沙阿说。“但如果你假设重新开放将继续下去，他们应该会出现显着反弹。”</blockquote></p><p> Stocks may remain bumpy for the foreseeable future, but that shouldn't dissuade investors from sticking with their longer-term investments.</p><p><blockquote>在可预见的未来，股市可能会继续波动，但这不应阻止投资者坚持长期投资。</blockquote></p><p> \"The uncertainty of the past couple of days is warranted for the short term,\" said Peter van der Welle, multi-asset strategist at Robeco. \"But there should be a second leg to the reflation trade.\"</p><p><blockquote>Robeco 多资产策略师 Peter van der Welle 表示：“过去几天的不确定性在短期内是合理的。”“但通货膨胀再膨胀贸易应该有第二阶段。”</blockquote></p><p> Van der Welle noted that there are many reasons to be optimistic about continued gains in consumer spending and retail sales, despite a recent drop in consumer confidence.</p><p><blockquote>范德维勒指出，尽管最近消费者信心下降，但仍有许多理由对消费者支出和零售销售的持续增长持乐观态度。</blockquote></p><p> <b>Buy the dips</b></p><p><blockquote><b>逢低买入</b></blockquote></p><p> Any wariness on the part of consumers — and investors, for that matter — could turn out to be fleeting.</p><p><blockquote>消费者——以及投资者——的任何警惕都可能转瞬即逝。</blockquote></p><p> \"If you are a long-term investor, take advantage of this volatility and add to positions in companies and sectors you really like,\" said Phil Orlando, chief equity market strategist at Federated Hermes.</p><p><blockquote>Federated Hermes 首席股票市场策略师菲尔·奥兰多 (Phil Orlando) 表示：“如果您是长期投资者，请利用这种波动性，增加您真正喜欢的公司和行业的头寸。”</blockquote></p><p> He he belives stocks in cyclical industries that have gotten hit because of Delta variant fears could enjoy the biggest rebounds.</p><p><blockquote>他认为，因德尔塔变异毒株担忧而受到打击的周期性行业的股票可能会迎来最大的反弹。</blockquote></p><p> \"There are stocks that have hit an air pocket that could be very attractive. We love the economically sensitive sectors,\" Orlando added, saying that banks and other financials, industrial firms, retailers and energy stocks may come roaring back.</p><p><blockquote>奥兰多补充道：“有些股票已经触及气穴，可能非常有吸引力。我们喜欢经济敏感行业。”他表示，银行和其他金融、工业公司、零售商和能源股可能会卷土重来。</blockquote></p><p></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>How to invest as the Delta variant takes hold<blockquote>随着德尔塔变异毒株的到来，如何投资</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nHow to invest as the Delta variant takes hold<blockquote>随着德尔塔变异毒株的到来，如何投资</blockquote>\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">cnn</strong><span class=\"h-time small\">2021-07-22 20:06</span>\n</p>\n</h4>\n</header>\n<article>\n<p>New York (CNN Business)When the market is plunging like it did last Friday and on Monday, it's tempting to throw in the towel and sell. Big drops can be scary.</p><p><blockquote>纽约（CNN Business）当市场像上周五和周一那样暴跌时，人们很容易认输并卖出。大滴可能会很吓人。</blockquote></p><p> But dumping stocks on days when the Dow is getting whacked is usually the wrong thing to do. Stocks roared back Tuesday and were up again Wednesday.</p><p><blockquote>但在道琼斯指数暴跌的日子里抛售股票通常是错误的做法。周二股市猛烈反弹，周三再次上涨。</blockquote></p><p> Yes, the Delta variant of Covid-19 has led to an alarming uptick in coronavirus cases in the United States and around the globe. But many experts think the massive number of vaccinations that have already taken place will prevent the economy and markets from going into another tailspin.</p><p><blockquote>是的，新冠肺炎的德尔塔变异毒株导致美国和全球冠状病毒病例惊人地上升。但许多专家认为，已经进行的大量疫苗接种将防止经济和市场再次陷入混乱。</blockquote></p><p> If you're investing for the long haul, the best thing you can do is ride out this wave of volatility.</p><p><blockquote>如果你是长期投资，你能做的最好的事情就是度过这波波动。</blockquote></p><p> \"Stay invested,\" said Seema Shah, chief strategist at Principal Global Investors. Shah told CNN Business that the Delta variant is highly unlikely to stop the economic recovery in the US and other parts of the developed world where vaccination rates are high.</p><p><blockquote>“保持投资，”信安全球投资者首席策略师 Seema Shah 表示。沙阿告诉美国有线电视新闻网商业频道，德尔塔变异毒株不太可能阻止美国和其他疫苗接种率高的发达国家的经济复苏。</blockquote></p><p> \"The vaccine is effective,\" she said. \"If cases are rising but hospitalization rates remain low, then the reopening measures from governments will continue.\"</p><p><blockquote>“疫苗是有效的，”她说。“如果病例不断增加，但住院率仍然很低，那么政府的重新开放措施将继续。”</blockquote></p><p> Still, Shah conceded, investors should be more selective. After all, the S&amp;P 500 has nearly doubled from its pandemic lows in March 2020, and not all stocks and sectors will maintain their momentum.</p><p><blockquote>尽管如此，沙阿承认，投资者应该更加有选择性。毕竟，标普500已较 2020 年 3 月的大流行低点翻了一番，并非所有股票和板块都能保持势头。</blockquote></p><p> She thinks defensive sectors might start to pull back a bit. Those include utilities, health care and others companies that pay big dividends and are considered good bond proxies.</p><p><blockquote>她认为防御性板块可能会开始有所回调。其中包括公用事业、医疗保健和其他支付高额股息的公司，被认为是良好的债券代理。</blockquote></p><p> The FAANGs and other big tech stocks, many of which have strong earnings momentum and tons of cash, should continue to rally, she said.</p><p><blockquote>她表示，FAANG 和其他大型科技股应该会继续上涨，其中许多股拥有强劲的盈利势头和大量现金。</blockquote></p><p> <b>Not the time to bail on the market</b></p><p><blockquote><b>现在不是放弃市场的时候</b></blockquote></p><p> So should economic recovery plays in the travel and retail sectors that have pulled back lately on Covid concerns. United (UAL), for example, issued an upbeat outlook after the closing bell Tuesday.</p><p><blockquote>旅游业和零售业的经济复苏也应该如此，这些行业最近因新冠疫情担忧而有所回落。例如，美联航 (UAL) 在周二收盘后发布了乐观的展望。</blockquote></p><p> \"Airlines have been beaten up,\" Shah said. \"But if you assume the reopening will continue, they should enjoy a significant bounceback.\"</p><p><blockquote>“航空公司受到了打击，”沙阿说。“但如果你假设重新开放将继续下去，他们应该会出现显着反弹。”</blockquote></p><p> Stocks may remain bumpy for the foreseeable future, but that shouldn't dissuade investors from sticking with their longer-term investments.</p><p><blockquote>在可预见的未来，股市可能会继续波动，但这不应阻止投资者坚持长期投资。</blockquote></p><p> \"The uncertainty of the past couple of days is warranted for the short term,\" said Peter van der Welle, multi-asset strategist at Robeco. \"But there should be a second leg to the reflation trade.\"</p><p><blockquote>Robeco 多资产策略师 Peter van der Welle 表示：“过去几天的不确定性在短期内是合理的。”“但通货膨胀再膨胀贸易应该有第二阶段。”</blockquote></p><p> Van der Welle noted that there are many reasons to be optimistic about continued gains in consumer spending and retail sales, despite a recent drop in consumer confidence.</p><p><blockquote>范德维勒指出，尽管最近消费者信心下降，但仍有许多理由对消费者支出和零售销售的持续增长持乐观态度。</blockquote></p><p> <b>Buy the dips</b></p><p><blockquote><b>逢低买入</b></blockquote></p><p> Any wariness on the part of consumers — and investors, for that matter — could turn out to be fleeting.</p><p><blockquote>消费者——以及投资者——的任何警惕都可能转瞬即逝。</blockquote></p><p> \"If you are a long-term investor, take advantage of this volatility and add to positions in companies and sectors you really like,\" said Phil Orlando, chief equity market strategist at Federated Hermes.</p><p><blockquote>Federated Hermes 首席股票市场策略师菲尔·奥兰多 (Phil Orlando) 表示：“如果您是长期投资者，请利用这种波动性，增加您真正喜欢的公司和行业的头寸。”</blockquote></p><p> He he belives stocks in cyclical industries that have gotten hit because of Delta variant fears could enjoy the biggest rebounds.</p><p><blockquote>他认为，因德尔塔变异毒株担忧而受到打击的周期性行业的股票可能会迎来最大的反弹。</blockquote></p><p> \"There are stocks that have hit an air pocket that could be very attractive. We love the economically sensitive sectors,\" Orlando added, saying that banks and other financials, industrial firms, retailers and energy stocks may come roaring back.</p><p><blockquote>奥兰多补充道：“有些股票已经触及气穴，可能非常有吸引力。我们喜欢经济敏感行业。”他表示，银行和其他金融、工业公司、零售商和能源股可能会卷土重来。</blockquote></p><p></p>\n<div class=\"bt-text\">\n\n\n<p> 来源：<a href=\"https://edition.cnn.com/2021/07/21/investing/investing-stock-market-volatility/index.html\">cnn</a></p>\n<p>为提升您的阅读体验，我们对本页面进行了排版优化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{".IXIC":"NASDAQ Composite","SPY":"标普500ETF",".DJI":"道琼斯",".SPX":"S&P 500 Index"},"source_url":"https://edition.cnn.com/2021/07/21/investing/investing-stock-market-volatility/index.html","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1154266565","content_text":"New York (CNN Business)When the market is plunging like it did last Friday and on Monday, it's tempting to throw in the towel and sell. Big drops can be scary.\nBut dumping stocks on days when the Dow is getting whacked is usually the wrong thing to do. Stocks roared back Tuesday and were up again Wednesday.\nYes, the Delta variant of Covid-19 has led to an alarming uptick in coronavirus cases in the United States and around the globe. But many experts think the massive number of vaccinations that have already taken place will prevent the economy and markets from going into another tailspin.\nIf you're investing for the long haul, the best thing you can do is ride out this wave of volatility.\n\"Stay invested,\" said Seema Shah, chief strategist at Principal Global Investors. Shah told CNN Business that the Delta variant is highly unlikely to stop the economic recovery in the US and other parts of the developed world where vaccination rates are high.\n\"The vaccine is effective,\" she said. \"If cases are rising but hospitalization rates remain low, then the reopening measures from governments will continue.\"\nStill, Shah conceded, investors should be more selective. After all, the S&P 500 has nearly doubled from its pandemic lows in March 2020, and not all stocks and sectors will maintain their momentum.\nShe thinks defensive sectors might start to pull back a bit. Those include utilities, health care and others companies that pay big dividends and are considered good bond proxies.\nThe FAANGs and other big tech stocks, many of which have strong earnings momentum and tons of cash, should continue to rally, she said.\nNot the time to bail on the market\nSo should economic recovery plays in the travel and retail sectors that have pulled back lately on Covid concerns. United (UAL), for example, issued an upbeat outlook after the closing bell Tuesday.\n\"Airlines have been beaten up,\" Shah said. \"But if you assume the reopening will continue, they should enjoy a significant bounceback.\"\nStocks may remain bumpy for the foreseeable future, but that shouldn't dissuade investors from sticking with their longer-term investments.\n\"The uncertainty of the past couple of days is warranted for the short term,\" said Peter van der Welle, multi-asset strategist at Robeco. \"But there should be a second leg to the reflation trade.\"\nVan der Welle noted that there are many reasons to be optimistic about continued gains in consumer spending and retail sales, despite a recent drop in consumer confidence.\nBuy the dips\nAny wariness on the part of consumers — and investors, for that matter — could turn out to be fleeting.\n\"If you are a long-term investor, take advantage of this volatility and add to positions in companies and sectors you really like,\" said Phil Orlando, chief equity market strategist at Federated Hermes.\nHe he belives stocks in cyclical industries that have gotten hit because of Delta variant fears could enjoy the biggest rebounds.\n\"There are stocks that have hit an air pocket that could be very attractive. We love the economically sensitive sectors,\" Orlando added, saying that banks and other financials, industrial firms, retailers and energy stocks may come roaring back.","news_type":1,"symbols_score_info":{".IXIC":0.9,"SPY":0.9,".DJI":0.9,".SPX":0.9}},"isVote":1,"tweetType":1,"viewCount":1176,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":178520902,"gmtCreate":1626828173706,"gmtModify":1631892191807,"author":{"id":"3573810325927445","authorId":"3573810325927445","name":"wesskiller88","avatar":"https://static.tigerbbs.com/81e8f42bacc792eef40d846b516e979d","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3573810325927445","authorIdStr":"3573810325927445"},"themes":[],"title":"","htmlText":"Like please&nbsp;","listText":"Like please&nbsp;","text":"Like 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please","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/173595332","repostId":"1111084715","repostType":4,"isVote":1,"tweetType":1,"viewCount":651,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":173994767,"gmtCreate":1626595425659,"gmtModify":1631892191815,"author":{"id":"3573810325927445","authorId":"3573810325927445","name":"wesskiller88","avatar":"https://static.tigerbbs.com/81e8f42bacc792eef40d846b516e979d","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3573810325927445","authorIdStr":"3573810325927445"},"themes":[],"title":"","htmlText":"Comment like please","listText":"Comment like please","text":"Comment like 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please","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":7,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/145647886","repostId":"2151560584","repostType":4,"isVote":1,"tweetType":1,"viewCount":962,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}],"hots":[{"id":352205237,"gmtCreate":1616975903029,"gmtModify":1634523392967,"author":{"id":"3573810325927445","authorId":"3573810325927445","name":"wesskiller88","avatar":"https://static.tigerbbs.com/81e8f42bacc792eef40d846b516e979d","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3573810325927445","authorIdStr":"3573810325927445"},"themes":[],"title":"","htmlText":"Help me like. Thanks&nbsp;","listText":"Help me like. Thanks&nbsp;","text":"Help me like. Thanks","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":11,"commentSize":4,"repostSize":0,"link":"https://laohu8.com/post/352205237","repostId":"1141686975","repostType":4,"repost":{"id":"1141686975","kind":"news","weMediaInfo":{"introduction":"Providing stock market headlines, business news, financials and earnings ","home_visible":1,"media_name":"Tiger Newspress","id":"1079075236","head_image":"https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba"},"pubTimestamp":1616780260,"share":"https://www.laohunote.com/m/news/1141686975?lang=zh_CN&edition=full","pubTime":"2021-03-27 01:37","market":"us","language":"en","title":"Zhihu Technology fall on its first day of trading<blockquote>知乎科技首日交易下跌</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1141686975","media":"Tiger Newspress","summary":"Zhihu Technology shares opened at $8.02 each on Friday, about 15.6% lower than the company’s IPO pri","content":"<p>Zhihu Technology shares opened at $8.02&nbsp;each on Friday, about 15.6% lower than the company’s IPO price&nbsp;$9.5.Zhihu IPO prices at low end of the range, valuing company at about $5.3 billion.</p><p><blockquote>知乎科技股价周五开盘价为每股 8.02 美元，比公司 9.5 美元的 IPO 价格低约 15.6%。知乎的 IPO 价格处于区间的低端，公司估值约为 53 亿美元。</blockquote></p><p><img src=\"https://static.tigerbbs.com/4672a089b4ebb0a889cbfbeb32b48594\" tg-width=\"1920\" tg-height=\"959\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p>Zhihu Inc.&nbsp;announced Friday the pricing of its initial public offering, at $9.50 per American depositary share, which was at the low end of the expected range. The China-based online content company offered 55 million ADS in the IPO to raise $522.5 million, while the pricing valued the company at about $5.31 billion.</p><p><blockquote>知乎公司周五公布了首次公开募股的定价，为每股美国存托股9.50美元，处于预期范围的低端。这家总部位于中国的在线内容公司在IPO中提供了5500万份广告，筹集了5.225亿美元，而定价对该公司的估值约为53.1亿美元。</blockquote></p><p>Zhihu has a similar business model as Quora where millions of people ask questions and exchange their views and experiences. Zhihu has become the largest online question and answer community in China.</p><p><blockquote>知乎有一个类似于Quora的商业模式，数百万人提出问题，交流他们的观点和经验。知乎已经成为中国最大的在线问答社区。</blockquote></p><p><b>Sales Breakdown</b></p><p><blockquote><b>销售明细</b></blockquote></p><p>Advertising and paid memberships account for the biggest portion of the company's revenues. Advertising accounted for 86.1% and 62.4% of total revenues in 2019 and 2020, respectively. We estimate advertising as a percentage of revenues to gradually decline in the next five years as it is offset by the faster growing Paid Memberships and Content Commerce Solutions. We estimate advertising as a percentage of sales to decline to 34.1% in 2021 and 22.3% in 2025.</p><p><blockquote>广告和付费会员占该公司收入的最大部分。于二零一九年及二零二零年，广告分别占总收入的86.1%及62.4%。我们预计广告占收入的百分比将在未来五年逐渐下降，因为它被更快增长的付费会员和内容商务解决方案所抵消。我们估计广告占销售额的百分比将在2021年下降至34.1%，在2025年下降至22.3%。</blockquote></p><p>Paid Memberships represented 13.1% of total revenues in 2019, which increased to 23.7% of total revenues in 2020. We have assumed Paid Membership revenues as a percentage of total revenues to increase to 31.5% in 2021 and 37.8% in 2025.</p><p><blockquote>付费会员占2019年总收入的13.1%，2020年增至总收入的23.7%。我们假设付费会员收入占总收入的百分比将在2021年增加到31.5%，在2025年增加到37.8%。</blockquote></p><p>Content Commerce Solutions and Other sales also increased sharply in 2020. Content Commerce Solutions revenues jumped from 0.6 million RMB in 2019 to 135.8 million RMB in 2020. In early 2020, the company launched Content-Commerce solutions, which provide merchants and brands a one-stop shop for all of their sales and marketing needs, including marketing plans. We have assumed Content Commerce Solutions as a percentage of total revenue to jump from 10% in 2020 to 17.8% in 2021 and 32.3% in 2025.</p><p><blockquote>内容商务解决方案和其他销售额在2020年也大幅增长。内容商务解决方案收入由2019年的人民币60万元跃升至2020年的人民币1.358亿元。2020年初，该公司推出了内容商务解决方案，为商家和品牌提供一站式服务，满足他们所有的销售和营销需求，包括营销计划。我们假设内容商务解决方案占总收入的百分比将从2020年的10%跃升至2021年的17.8%和2025年的32.3%。</blockquote></p><p><b>Gross Margins</b></p><p><blockquote><b>毛利率</b></blockquote></p><p>The company's gross margins improved from 46.6% in 2019 to 56.0% in 2020, driven by an overall improving business scalability. We have assumed further improvements in gross margins to 57.4% in 2021 and 62.3% in 2025.</p><p><blockquote>在业务可扩展性整体提升的推动下，公司毛利率由2019年的46.6%提升至2020年的56.0%。我们假设毛利率将进一步提高至2021年的57.4%和2025年的62.3%。</blockquote></p><p><b>Total Operating Expenses and Operating Margins</b></p><p><blockquote><b>总营业费用及营业利润率</b></blockquote></p><p>Total operating expenses as a percentage of revenues declined significantly from 204.4% in 2019 to 100.6% in 2020. We expect this ratio to improve further to 79% in 2021, 69.2% in 2022, and 57.2% in 2025. The bulk of the improvements in operating expenses is coming from lower SG&amp;A and R&amp;D expenses as a percentage of revenues in the next five years.</p><p><blockquote>总营运开支占收入的百分比由二零一九年的204.4%大幅下降至二零二零年的100.6%。我们预计这一比率将在2021年进一步提高至79%，2022年达到69.2%，2025年达到57.2%。运营费用的大部分改善来自于未来五年SG&amp;A和R&amp;D费用占收入百分比的降低。</blockquote></p><p><img src=\"https://static.tigerbbs.com/c019cc86f4d4c1d9ffe15d3b4a4bfa75\" tg-width=\"772\" tg-height=\"480\" referrerpolicy=\"no-referrer\"><img src=\"https://static.tigerbbs.com/ef629be32d2c34d625cb287ad648206d\" tg-width=\"757\" tg-height=\"488\" referrerpolicy=\"no-referrer\"><img src=\"https://static.tigerbbs.com/b9561a02993fbc88c2cad88e68c08730\" tg-width=\"920\" tg-height=\"485\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p><b>Company Background</b></p><p><blockquote><b>公司背景</b></blockquote></p><p>At the end of 2020, Zhihu had more than 43.1 million cumulative content creators that contributed 315 million questions and answers. In 4Q 2020, the company had 75.7 million average monthly active users, up 33% YoY. One of the key strengths of the company is that it is recognized as one of the most trustworthy online content communities and regarded as providing one of the highest quality content in China. Zhihu has tried to capitalize on its large user base to provide numerous multimedia functions including live streaming, e-commerce, online education, and other video content.</p><p><blockquote>截至2020年底，知乎累计拥有超过4310万内容创作者，贡献了3.15亿个问答。2020年第四季度，该公司平均月活跃用户7570万，同比增长33%。该公司的主要优势之一是它被公认为最值得信赖的在线内容社区之一，并被认为提供中国最高质量的内容之一。知乎试图利用其庞大的用户群提供众多多媒体功能，包括直播、电子商务、在线教育和其他视频内容。</blockquote></p><p>In August 2019, Zhihu received $434 million in funding from leading investors including Baidu and Kuaishou Technology, valuing the company at $3.5 billion. Given that the company had $97 million in sales in 2019, this would suggest a P/S valuation multiple of 36x. If we take the same P/S multiple apply to the company's 2020 sales of $207 million, this would suggest an implied valuation of $7.5 billion.</p><p><blockquote>2019年8月，知乎从百度和快手科技等领先投资者那里获得了4.34亿美元的资金，公司估值为35亿美元。鉴于该公司2019年的销售额为9700万美元，这意味着市盈率为36倍。如果我们将相同的市盈率应用于该公司 2020 年 2.07 亿美元的销售额，这将表明隐含估值为 75 亿美元。</blockquote></p><p>Zhihu was originally developed as a question and answer online community in 2010. At the end of 2020, there were a total of 315 million Q&amp;As spanning more than 1,000 verticals and 571,000 topics. Zhihu is one of the top five comprehensive online content communities in China, in terms of average mobile MAUs and revenue in 2020. The company uses artificial intelligence, cloud, and big data algorithms to improve the optimization of its content and services.</p><p><blockquote>知乎最初开发于2010年，是一个问答在线社区。截至2020年底，共有3.15亿条问答，涵盖1000多个垂直领域和57.1万个主题。就2020年的平均移动MAU和收入而言，知乎是中国五大综合在线内容社区之一。该公司使用人工智能、云和大数据算法来提高其内容和服务的优化。</blockquote></p><p><b>Major Shareholders of Zhihu</b></p><p><blockquote><b>知乎主要股东</b></blockquote></p><p>The founder &amp; CEO&nbsp;Zhou Yuanowns an 8.2% stake in the company (but 46.6% voting rights). Sinovation Ventures owns a 13.1% stake and Tencent Holdings Ltd. owns a 12.3% stake of Zhihu.</p><p><blockquote>创始人兼首席执行官周源拥有该公司8.2%的股份（但拥有46.6%的投票权）。创新工场拥有知乎13.1%的股份，腾讯控股控股有限公司拥有知乎12.3%的股份。</blockquote></p><p><b>Key Demographics</b></p><p><blockquote><b>主要人口统计</b></blockquote></p><p></p><p>The diagram below provides some of the key demographics of Zhihu user base. Males accounted for 56.9% of total users. People under 30 years old accounted for 78.7% of its total user base. Tier I and new tier I cities represented 52.6% of total user base. Many of the users of Zhihu are students and white collar professionals.</p><p><blockquote>下图提供了知乎用户群的一些关键人口统计数据。男性占用户总数的56.9%。30岁以下的人占其总用户群的78.7%。一线及新一线城市占总用户群的52.6%。知乎的很多用户都是学生和白领职场人士。</blockquote></p><p><img src=\"https://static.tigerbbs.com/524d689472daad1c99491d74dfdbfe24\" tg-width=\"295\" tg-height=\"389\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p><b>Revenue Breakdown</b></p><p><blockquote><b>收入明细</b></blockquote></p><p>Advertising and paid memberships account for the biggest portion of the company's revenues. Advertising accounted for 86.1% and 62.4% of total revenues in 2019 and 2020, respectively. The company's advertising revenue is mainly driven by its MAUs and advertising revenue per MAU. The company's MAUs increased by 42.7% YoY to 68.5 million in 2020. The company started its online advertising business in 2016 and introduced paid content in 2018.</p><p><blockquote>广告和付费会员占该公司收入的最大部分。于二零一九年及二零二零年，广告分别占总收入的86.1%及62.4%。本公司的广告收入主要由其每月活跃用户及每月活跃用户的广告收入推动。2020年，该公司的MAU同比增长42.7%至6850万。该公司于2016年开始在线广告业务，并于2018年推出付费内容。</blockquote></p><p>Paid memberships represented 13.1% of total revenues in 2019, which increased to 23.7% of total revenues in 2020. Average monthly members jumped by 311.5% YoY to 2.36 million in 2020, which is a testament of an increasing number of customers that value the premium content available on Zhihu.</p><p><blockquote>付费会员占2019年总收入的13.1%，2020年增至总收入的23.7%。2020年，平均每月会员人数同比增长311.5%至236万，这证明越来越多的客户重视知乎上的优质内容。</blockquote></p><p>In March 2019, the company introduced the Yan Selection membership program, making it the first payment-based questions &amp; answers community. It provides its members with unlimited access to about 3.4 million paid content including online lectures, columns, audio books, and e-journals. This is one of the biggest strengths of the company as it shows how high quality data and content can generate serious amount of revenues and it also provides a more steady monthly revenue inflow.</p><p><blockquote>2019年3月，该公司推出了Yan Selection会员计划，使其成为第一个基于付费的问答社区。它为会员提供了无限制访问约340万个付费内容的机会，包括在线讲座、专栏、有声读物和电子期刊。这是该公司最大的优势之一，因为它展示了高质量的数据和内容如何产生大量的收入，并且还提供了更稳定的每月收入流入。</blockquote></p><p>Content Commerce Solutions and Other sales also increased sharply in 2020. Content Commerce Solutions revenues jumped from 0.6 million RMB in 2019 to 135.8 million RMB in 2020. In early 2020, the company launched Content-Commerce solutions, which provide merchants and brands a one-stop shop for all of their sales and marketing needs, including marketing plans, assigning the most relevant content creators to interested users, and facilitating content creation.</p><p><blockquote>内容商务解决方案和其他销售额在2020年也大幅增长。内容商务解决方案收入由2019年的人民币60万元跃升至2020年的人民币1.358亿元。2020年初，该公司推出了内容商务解决方案，为商家和品牌提供一站式服务，满足他们所有的销售和营销需求，包括营销计划、将最相关的内容创作者分配给感兴趣的用户以及促进内容创作。</blockquote></p><p>China's content-commerce solution market is expected to be one of the fastest growing sectors in the next several years. According to CIC Consultancy, China's content-commerce solution market is expected to enjoy a strong CAGR growth of 46.4% from 2019 to 2025 (112.3 billion RMB).</p><p><blockquote>中国的内容商务解决方案市场预计将是未来几年增长最快的行业之一。根据灼识谘询，预计2019年至2025年，中国内容商务解决方案市场将实现46.4%的强劲复合年增长率（1,123亿元人民币）。</blockquote></p><p><b>Market Opportunities</b></p><p><blockquote><b>市场机会</b></blockquote></p><p><b>China’s Online Content Communities Market Size</b></p><p><blockquote><b>中国在线内容社区市场规模</b></blockquote></p><p>Online content communities refer to UGC (user generated content)-focused (including PUGC (professional user generated content) focused online content market players where content creators are also users, who are actively engaged within the communities. The content communities generally can stimulate higher level of user engagement, more interactive user experience, and enjoy lower content cost, compared to PGC (professionally generated content) players. PGC is content created by the branded company or organization.</p><p><blockquote>在线内容社区是指以UGC（用户生成内容）为中心的（包括PUGC（专业用户生成内容）为中心的在线内容市场参与者，其中内容创建者也是用户，他们在社区内积极参与。与PGC（专业生成内容）玩家相比，内容社区通常可以刺激更高水平的用户参与、更多交互式的用户体验，并享受更低的内容成本。PGC是由品牌公司或组织创建的内容。</blockquote></p><p>China's online content communities market size increased from 38.6 billion RMB in 2015 to 275.8 billion RMB in 2019 and is further expected to rise to 1.3 trillion RMB in 2025, representing a CAGR of 30.3% from 2019 to 2025, which is higher than the overall online content market growth.</p><p><blockquote>中国在线内容社区市场规模由二零一五年的386亿元人民币增长至二零一九年的2758亿元人民币，预计二零二五年将进一步增长至1.3万亿元人民币，二零一九年至二零二五年的复合年增长率为30.3%，高于整体在线内容市场的增长。</blockquote></p><p>China's online content community market has more diversified monetization channels including online advertising, paid membership, content e-commerce, content-commerce solutions, virtual gifting in live streaming, online games, and online education services. In comparison, the US online content community's monetization is mainly through advertising.</p><p><blockquote>中国在线内容社区市场拥有更多元化的变现渠道，包括在线广告、付费会员、内容电子商务、内容商务解决方案、直播中的虚拟礼物、网络游戏和在线教育服务。相比之下，美国在线内容社区的变现主要是通过广告。</blockquote></p><p>One of the major positives about the company is the growing trend of more Chinese consumers that are willing to pay money for higher quality content. The number of paying users in China’s online content communities is expected to increase at a CAGR of 17.1% between 2019 and 2025, which means an increase of 360.4 million extra paying users of online content communities to 588.2 million in 2025.</p><p><blockquote>该公司的一大积极因素是越来越多的中国消费者愿意为更高质量的内容付费。2019 年至 2025 年间，中国在线内容社区的付费用户数量预计将以 17.1% 的复合年增长率增长，这意味着到 2025 年，在线内容社区的付费用户数量将增加 3.604 亿，达到 5.882 亿。</blockquote></p><p><b>China's Online Content Market</b></p><p><blockquote><b>中国网络内容市场</b></blockquote></p><p>China's online content market tripled from 2015 to reach 1.2 trillion RMB in 2019. This market is expected to increase to 3.7 trillion RMB in 2025, representing a CAGR of 21.4% from 2019 to 2025.</p><p><blockquote>中国在线内容市场从2015年增长了两倍，到2019年达到1.2万亿元人民币。该市场预计将于2025年增长至3.7万亿元人民币，2019年至2025年的复合年增长率为21.4%。</blockquote></p><p><b>China’s Online Content Market Size (in terms of revenue), 2015-2025E</b></p><p><blockquote><b>2015-2025年中国在线内容市场规模（按收入计）</b></blockquote></p><p><img src=\"https://static.tigerbbs.com/69a7db9cacf26245273702a255aabdb8\" tg-width=\"573\" tg-height=\"258\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p><b>Market Size of China’s Online Content Communities (in terms of revenue),2015-2025E</b></p><p><blockquote><b>2015-2025年中国在线内容社区市场规模（按收入计）</b></blockquote></p><p><img src=\"https://static.tigerbbs.com/aee42792caf4aa2cbdcd17f757a75727\" tg-width=\"584\" tg-height=\"285\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p><b>China’s Paid Membership Market Size (in terms of revenue), 2015-2025E</b></p><p><blockquote><b>2015-2025年中国付费会员市场规模（按收入计）</b></blockquote></p><p></p><p><img src=\"https://static.tigerbbs.com/77ff121d78cb1dd922d524a78570152e\" tg-width=\"520\" tg-height=\"286\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p><b>Content-commerce solutions</b></p><p><blockquote><b>内容商务解决方案</b></blockquote></p><p>To provide integrated marketing services, the online content communities provide content-commerce solutions for content creation, content distribution, and content conversion. The company provides integrated content-commerce solutions, providing merchants and brands one-stop services for all their sales and marketing needs, from making marketing plans, facilitating content creation, assigning the most relevant content creators, to distributing to the interested users. China's content commerce solution market is expected to grow from 11.4 billion RMB in 2019 to 112.3 billion RMB in 2025, at a CAGR of 46.4%.</p><p><blockquote>为了提供整合营销服务，在线内容社区为内容创建、内容分发和内容转换提供内容商务解决方案。该公司提供集成的内容商务解决方案，为商家和品牌的所有销售和营销需求提供一站式服务，从制定营销计划、促进内容创作、分配最相关的内容创作者，到分发给感兴趣的用户。中国内容商务解决方案市场预计将从2019年的114亿元人民币增长至2025年的1123亿元人民币，复合年增长率为46.4%。</blockquote></p><p><b>China’s Content-Commerce Solution Market Size (in terms of revenue), 2015-2025E</b></p><p><blockquote><b>中国内容商务解决方案市场规模（按收入计），2015-2025E</b></blockquote></p><p><img src=\"https://static.tigerbbs.com/01a230d3fb2d4cf4aeeebfd5c3c691c3\" tg-width=\"520\" tg-height=\"269\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Zhihu Technology fall on its first day of trading<blockquote>知乎科技首日交易下跌</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nZhihu Technology fall on its first day of trading<blockquote>知乎科技首日交易下跌</blockquote>\n</h2>\n<h4 class=\"meta\">\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1079075236\">\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Tiger Newspress </p>\n<p class=\"h-time smaller\">2021-03-27 01:37</p>\n</div>\n</a>\n</h4>\n</header>\n<article>\n<p>Zhihu Technology shares opened at $8.02&nbsp;each on Friday, about 15.6% lower than the company’s IPO price&nbsp;$9.5.Zhihu IPO prices at low end of the range, valuing company at about $5.3 billion.</p><p><blockquote>知乎科技股价周五开盘价为每股 8.02 美元，比公司 9.5 美元的 IPO 价格低约 15.6%。知乎的 IPO 价格处于区间的低端，公司估值约为 53 亿美元。</blockquote></p><p><img src=\"https://static.tigerbbs.com/4672a089b4ebb0a889cbfbeb32b48594\" tg-width=\"1920\" tg-height=\"959\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p>Zhihu Inc.&nbsp;announced Friday the pricing of its initial public offering, at $9.50 per American depositary share, which was at the low end of the expected range. The China-based online content company offered 55 million ADS in the IPO to raise $522.5 million, while the pricing valued the company at about $5.31 billion.</p><p><blockquote>知乎公司周五公布了首次公开募股的定价，为每股美国存托股9.50美元，处于预期范围的低端。这家总部位于中国的在线内容公司在IPO中提供了5500万份广告，筹集了5.225亿美元，而定价对该公司的估值约为53.1亿美元。</blockquote></p><p>Zhihu has a similar business model as Quora where millions of people ask questions and exchange their views and experiences. Zhihu has become the largest online question and answer community in China.</p><p><blockquote>知乎有一个类似于Quora的商业模式，数百万人提出问题，交流他们的观点和经验。知乎已经成为中国最大的在线问答社区。</blockquote></p><p><b>Sales Breakdown</b></p><p><blockquote><b>销售明细</b></blockquote></p><p>Advertising and paid memberships account for the biggest portion of the company's revenues. Advertising accounted for 86.1% and 62.4% of total revenues in 2019 and 2020, respectively. We estimate advertising as a percentage of revenues to gradually decline in the next five years as it is offset by the faster growing Paid Memberships and Content Commerce Solutions. We estimate advertising as a percentage of sales to decline to 34.1% in 2021 and 22.3% in 2025.</p><p><blockquote>广告和付费会员占该公司收入的最大部分。于二零一九年及二零二零年，广告分别占总收入的86.1%及62.4%。我们预计广告占收入的百分比将在未来五年逐渐下降，因为它被更快增长的付费会员和内容商务解决方案所抵消。我们估计广告占销售额的百分比将在2021年下降至34.1%，在2025年下降至22.3%。</blockquote></p><p>Paid Memberships represented 13.1% of total revenues in 2019, which increased to 23.7% of total revenues in 2020. We have assumed Paid Membership revenues as a percentage of total revenues to increase to 31.5% in 2021 and 37.8% in 2025.</p><p><blockquote>付费会员占2019年总收入的13.1%，2020年增至总收入的23.7%。我们假设付费会员收入占总收入的百分比将在2021年增加到31.5%，在2025年增加到37.8%。</blockquote></p><p>Content Commerce Solutions and Other sales also increased sharply in 2020. Content Commerce Solutions revenues jumped from 0.6 million RMB in 2019 to 135.8 million RMB in 2020. In early 2020, the company launched Content-Commerce solutions, which provide merchants and brands a one-stop shop for all of their sales and marketing needs, including marketing plans. We have assumed Content Commerce Solutions as a percentage of total revenue to jump from 10% in 2020 to 17.8% in 2021 and 32.3% in 2025.</p><p><blockquote>内容商务解决方案和其他销售额在2020年也大幅增长。内容商务解决方案收入由2019年的人民币60万元跃升至2020年的人民币1.358亿元。2020年初，该公司推出了内容商务解决方案，为商家和品牌提供一站式服务，满足他们所有的销售和营销需求，包括营销计划。我们假设内容商务解决方案占总收入的百分比将从2020年的10%跃升至2021年的17.8%和2025年的32.3%。</blockquote></p><p><b>Gross Margins</b></p><p><blockquote><b>毛利率</b></blockquote></p><p>The company's gross margins improved from 46.6% in 2019 to 56.0% in 2020, driven by an overall improving business scalability. We have assumed further improvements in gross margins to 57.4% in 2021 and 62.3% in 2025.</p><p><blockquote>在业务可扩展性整体提升的推动下，公司毛利率由2019年的46.6%提升至2020年的56.0%。我们假设毛利率将进一步提高至2021年的57.4%和2025年的62.3%。</blockquote></p><p><b>Total Operating Expenses and Operating Margins</b></p><p><blockquote><b>总营业费用及营业利润率</b></blockquote></p><p>Total operating expenses as a percentage of revenues declined significantly from 204.4% in 2019 to 100.6% in 2020. We expect this ratio to improve further to 79% in 2021, 69.2% in 2022, and 57.2% in 2025. The bulk of the improvements in operating expenses is coming from lower SG&amp;A and R&amp;D expenses as a percentage of revenues in the next five years.</p><p><blockquote>总营运开支占收入的百分比由二零一九年的204.4%大幅下降至二零二零年的100.6%。我们预计这一比率将在2021年进一步提高至79%，2022年达到69.2%，2025年达到57.2%。运营费用的大部分改善来自于未来五年SG&amp;A和R&amp;D费用占收入百分比的降低。</blockquote></p><p><img src=\"https://static.tigerbbs.com/c019cc86f4d4c1d9ffe15d3b4a4bfa75\" tg-width=\"772\" tg-height=\"480\" referrerpolicy=\"no-referrer\"><img src=\"https://static.tigerbbs.com/ef629be32d2c34d625cb287ad648206d\" tg-width=\"757\" tg-height=\"488\" referrerpolicy=\"no-referrer\"><img src=\"https://static.tigerbbs.com/b9561a02993fbc88c2cad88e68c08730\" tg-width=\"920\" tg-height=\"485\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p><b>Company Background</b></p><p><blockquote><b>公司背景</b></blockquote></p><p>At the end of 2020, Zhihu had more than 43.1 million cumulative content creators that contributed 315 million questions and answers. In 4Q 2020, the company had 75.7 million average monthly active users, up 33% YoY. One of the key strengths of the company is that it is recognized as one of the most trustworthy online content communities and regarded as providing one of the highest quality content in China. Zhihu has tried to capitalize on its large user base to provide numerous multimedia functions including live streaming, e-commerce, online education, and other video content.</p><p><blockquote>截至2020年底，知乎累计拥有超过4310万内容创作者，贡献了3.15亿个问答。2020年第四季度，该公司平均月活跃用户7570万，同比增长33%。该公司的主要优势之一是它被公认为最值得信赖的在线内容社区之一，并被认为提供中国最高质量的内容之一。知乎试图利用其庞大的用户群提供众多多媒体功能，包括直播、电子商务、在线教育和其他视频内容。</blockquote></p><p>In August 2019, Zhihu received $434 million in funding from leading investors including Baidu and Kuaishou Technology, valuing the company at $3.5 billion. Given that the company had $97 million in sales in 2019, this would suggest a P/S valuation multiple of 36x. If we take the same P/S multiple apply to the company's 2020 sales of $207 million, this would suggest an implied valuation of $7.5 billion.</p><p><blockquote>2019年8月，知乎从百度和快手科技等领先投资者那里获得了4.34亿美元的资金，公司估值为35亿美元。鉴于该公司2019年的销售额为9700万美元，这意味着市盈率为36倍。如果我们将相同的市盈率应用于该公司 2020 年 2.07 亿美元的销售额，这将表明隐含估值为 75 亿美元。</blockquote></p><p>Zhihu was originally developed as a question and answer online community in 2010. At the end of 2020, there were a total of 315 million Q&amp;As spanning more than 1,000 verticals and 571,000 topics. Zhihu is one of the top five comprehensive online content communities in China, in terms of average mobile MAUs and revenue in 2020. The company uses artificial intelligence, cloud, and big data algorithms to improve the optimization of its content and services.</p><p><blockquote>知乎最初开发于2010年，是一个问答在线社区。截至2020年底，共有3.15亿条问答，涵盖1000多个垂直领域和57.1万个主题。就2020年的平均移动MAU和收入而言，知乎是中国五大综合在线内容社区之一。该公司使用人工智能、云和大数据算法来提高其内容和服务的优化。</blockquote></p><p><b>Major Shareholders of Zhihu</b></p><p><blockquote><b>知乎主要股东</b></blockquote></p><p>The founder &amp; CEO&nbsp;Zhou Yuanowns an 8.2% stake in the company (but 46.6% voting rights). Sinovation Ventures owns a 13.1% stake and Tencent Holdings Ltd. owns a 12.3% stake of Zhihu.</p><p><blockquote>创始人兼首席执行官周源拥有该公司8.2%的股份（但拥有46.6%的投票权）。创新工场拥有知乎13.1%的股份，腾讯控股控股有限公司拥有知乎12.3%的股份。</blockquote></p><p><b>Key Demographics</b></p><p><blockquote><b>主要人口统计</b></blockquote></p><p></p><p>The diagram below provides some of the key demographics of Zhihu user base. Males accounted for 56.9% of total users. People under 30 years old accounted for 78.7% of its total user base. Tier I and new tier I cities represented 52.6% of total user base. Many of the users of Zhihu are students and white collar professionals.</p><p><blockquote>下图提供了知乎用户群的一些关键人口统计数据。男性占用户总数的56.9%。30岁以下的人占其总用户群的78.7%。一线及新一线城市占总用户群的52.6%。知乎的很多用户都是学生和白领职场人士。</blockquote></p><p><img src=\"https://static.tigerbbs.com/524d689472daad1c99491d74dfdbfe24\" tg-width=\"295\" tg-height=\"389\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p><b>Revenue Breakdown</b></p><p><blockquote><b>收入明细</b></blockquote></p><p>Advertising and paid memberships account for the biggest portion of the company's revenues. Advertising accounted for 86.1% and 62.4% of total revenues in 2019 and 2020, respectively. The company's advertising revenue is mainly driven by its MAUs and advertising revenue per MAU. The company's MAUs increased by 42.7% YoY to 68.5 million in 2020. The company started its online advertising business in 2016 and introduced paid content in 2018.</p><p><blockquote>广告和付费会员占该公司收入的最大部分。于二零一九年及二零二零年，广告分别占总收入的86.1%及62.4%。本公司的广告收入主要由其每月活跃用户及每月活跃用户的广告收入推动。2020年，该公司的MAU同比增长42.7%至6850万。该公司于2016年开始在线广告业务，并于2018年推出付费内容。</blockquote></p><p>Paid memberships represented 13.1% of total revenues in 2019, which increased to 23.7% of total revenues in 2020. Average monthly members jumped by 311.5% YoY to 2.36 million in 2020, which is a testament of an increasing number of customers that value the premium content available on Zhihu.</p><p><blockquote>付费会员占2019年总收入的13.1%，2020年增至总收入的23.7%。2020年，平均每月会员人数同比增长311.5%至236万，这证明越来越多的客户重视知乎上的优质内容。</blockquote></p><p>In March 2019, the company introduced the Yan Selection membership program, making it the first payment-based questions &amp; answers community. It provides its members with unlimited access to about 3.4 million paid content including online lectures, columns, audio books, and e-journals. This is one of the biggest strengths of the company as it shows how high quality data and content can generate serious amount of revenues and it also provides a more steady monthly revenue inflow.</p><p><blockquote>2019年3月，该公司推出了Yan Selection会员计划，使其成为第一个基于付费的问答社区。它为会员提供了无限制访问约340万个付费内容的机会，包括在线讲座、专栏、有声读物和电子期刊。这是该公司最大的优势之一，因为它展示了高质量的数据和内容如何产生大量的收入，并且还提供了更稳定的每月收入流入。</blockquote></p><p>Content Commerce Solutions and Other sales also increased sharply in 2020. Content Commerce Solutions revenues jumped from 0.6 million RMB in 2019 to 135.8 million RMB in 2020. In early 2020, the company launched Content-Commerce solutions, which provide merchants and brands a one-stop shop for all of their sales and marketing needs, including marketing plans, assigning the most relevant content creators to interested users, and facilitating content creation.</p><p><blockquote>内容商务解决方案和其他销售额在2020年也大幅增长。内容商务解决方案收入由2019年的人民币60万元跃升至2020年的人民币1.358亿元。2020年初，该公司推出了内容商务解决方案，为商家和品牌提供一站式服务，满足他们所有的销售和营销需求，包括营销计划、将最相关的内容创作者分配给感兴趣的用户以及促进内容创作。</blockquote></p><p>China's content-commerce solution market is expected to be one of the fastest growing sectors in the next several years. According to CIC Consultancy, China's content-commerce solution market is expected to enjoy a strong CAGR growth of 46.4% from 2019 to 2025 (112.3 billion RMB).</p><p><blockquote>中国的内容商务解决方案市场预计将是未来几年增长最快的行业之一。根据灼识谘询，预计2019年至2025年，中国内容商务解决方案市场将实现46.4%的强劲复合年增长率（1,123亿元人民币）。</blockquote></p><p><b>Market Opportunities</b></p><p><blockquote><b>市场机会</b></blockquote></p><p><b>China’s Online Content Communities Market Size</b></p><p><blockquote><b>中国在线内容社区市场规模</b></blockquote></p><p>Online content communities refer to UGC (user generated content)-focused (including PUGC (professional user generated content) focused online content market players where content creators are also users, who are actively engaged within the communities. The content communities generally can stimulate higher level of user engagement, more interactive user experience, and enjoy lower content cost, compared to PGC (professionally generated content) players. PGC is content created by the branded company or organization.</p><p><blockquote>在线内容社区是指以UGC（用户生成内容）为中心的（包括PUGC（专业用户生成内容）为中心的在线内容市场参与者，其中内容创建者也是用户，他们在社区内积极参与。与PGC（专业生成内容）玩家相比，内容社区通常可以刺激更高水平的用户参与、更多交互式的用户体验，并享受更低的内容成本。PGC是由品牌公司或组织创建的内容。</blockquote></p><p>China's online content communities market size increased from 38.6 billion RMB in 2015 to 275.8 billion RMB in 2019 and is further expected to rise to 1.3 trillion RMB in 2025, representing a CAGR of 30.3% from 2019 to 2025, which is higher than the overall online content market growth.</p><p><blockquote>中国在线内容社区市场规模由二零一五年的386亿元人民币增长至二零一九年的2758亿元人民币，预计二零二五年将进一步增长至1.3万亿元人民币，二零一九年至二零二五年的复合年增长率为30.3%，高于整体在线内容市场的增长。</blockquote></p><p>China's online content community market has more diversified monetization channels including online advertising, paid membership, content e-commerce, content-commerce solutions, virtual gifting in live streaming, online games, and online education services. In comparison, the US online content community's monetization is mainly through advertising.</p><p><blockquote>中国在线内容社区市场拥有更多元化的变现渠道，包括在线广告、付费会员、内容电子商务、内容商务解决方案、直播中的虚拟礼物、网络游戏和在线教育服务。相比之下，美国在线内容社区的变现主要是通过广告。</blockquote></p><p>One of the major positives about the company is the growing trend of more Chinese consumers that are willing to pay money for higher quality content. The number of paying users in China’s online content communities is expected to increase at a CAGR of 17.1% between 2019 and 2025, which means an increase of 360.4 million extra paying users of online content communities to 588.2 million in 2025.</p><p><blockquote>该公司的一大积极因素是越来越多的中国消费者愿意为更高质量的内容付费。2019 年至 2025 年间，中国在线内容社区的付费用户数量预计将以 17.1% 的复合年增长率增长，这意味着到 2025 年，在线内容社区的付费用户数量将增加 3.604 亿，达到 5.882 亿。</blockquote></p><p><b>China's Online Content Market</b></p><p><blockquote><b>中国网络内容市场</b></blockquote></p><p>China's online content market tripled from 2015 to reach 1.2 trillion RMB in 2019. This market is expected to increase to 3.7 trillion RMB in 2025, representing a CAGR of 21.4% from 2019 to 2025.</p><p><blockquote>中国在线内容市场从2015年增长了两倍，到2019年达到1.2万亿元人民币。该市场预计将于2025年增长至3.7万亿元人民币，2019年至2025年的复合年增长率为21.4%。</blockquote></p><p><b>China’s Online Content Market Size (in terms of revenue), 2015-2025E</b></p><p><blockquote><b>2015-2025年中国在线内容市场规模（按收入计）</b></blockquote></p><p><img src=\"https://static.tigerbbs.com/69a7db9cacf26245273702a255aabdb8\" tg-width=\"573\" tg-height=\"258\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p><b>Market Size of China’s Online Content Communities (in terms of revenue),2015-2025E</b></p><p><blockquote><b>2015-2025年中国在线内容社区市场规模（按收入计）</b></blockquote></p><p><img src=\"https://static.tigerbbs.com/aee42792caf4aa2cbdcd17f757a75727\" tg-width=\"584\" tg-height=\"285\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p><b>China’s Paid Membership Market Size (in terms of revenue), 2015-2025E</b></p><p><blockquote><b>2015-2025年中国付费会员市场规模（按收入计）</b></blockquote></p><p></p><p><img src=\"https://static.tigerbbs.com/77ff121d78cb1dd922d524a78570152e\" tg-width=\"520\" tg-height=\"286\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p><b>Content-commerce solutions</b></p><p><blockquote><b>内容商务解决方案</b></blockquote></p><p>To provide integrated marketing services, the online content communities provide content-commerce solutions for content creation, content distribution, and content conversion. The company provides integrated content-commerce solutions, providing merchants and brands one-stop services for all their sales and marketing needs, from making marketing plans, facilitating content creation, assigning the most relevant content creators, to distributing to the interested users. China's content commerce solution market is expected to grow from 11.4 billion RMB in 2019 to 112.3 billion RMB in 2025, at a CAGR of 46.4%.</p><p><blockquote>为了提供整合营销服务，在线内容社区为内容创建、内容分发和内容转换提供内容商务解决方案。该公司提供集成的内容商务解决方案，为商家和品牌的所有销售和营销需求提供一站式服务，从制定营销计划、促进内容创作、分配最相关的内容创作者，到分发给感兴趣的用户。中国内容商务解决方案市场预计将从2019年的114亿元人民币增长至2025年的1123亿元人民币，复合年增长率为46.4%。</blockquote></p><p><b>China’s Content-Commerce Solution Market Size (in terms of revenue), 2015-2025E</b></p><p><blockquote><b>中国内容商务解决方案市场规模（按收入计），2015-2025E</b></blockquote></p><p><img src=\"https://static.tigerbbs.com/01a230d3fb2d4cf4aeeebfd5c3c691c3\" tg-width=\"520\" tg-height=\"269\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p></p>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"ZH":"知乎"},"is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1141686975","content_text":"Zhihu Technology shares opened at $8.02 each on Friday, about 15.6% lower than the company’s IPO price $9.5.Zhihu IPO prices at low end of the range, valuing company at about $5.3 billion.Zhihu Inc. announced Friday the pricing of its initial public offering, at $9.50 per American depositary share, which was at the low end of the expected range. The China-based online content company offered 55 million ADS in the IPO to raise $522.5 million, while the pricing valued the company at about $5.31 billion.Zhihu has a similar business model as Quora where millions of people ask questions and exchange their views and experiences. Zhihu has become the largest online question and answer community in China.Sales BreakdownAdvertising and paid memberships account for the biggest portion of the company's revenues. Advertising accounted for 86.1% and 62.4% of total revenues in 2019 and 2020, respectively. We estimate advertising as a percentage of revenues to gradually decline in the next five years as it is offset by the faster growing Paid Memberships and Content Commerce Solutions. We estimate advertising as a percentage of sales to decline to 34.1% in 2021 and 22.3% in 2025.Paid Memberships represented 13.1% of total revenues in 2019, which increased to 23.7% of total revenues in 2020. We have assumed Paid Membership revenues as a percentage of total revenues to increase to 31.5% in 2021 and 37.8% in 2025.Content Commerce Solutions and Other sales also increased sharply in 2020. Content Commerce Solutions revenues jumped from 0.6 million RMB in 2019 to 135.8 million RMB in 2020. In early 2020, the company launched Content-Commerce solutions, which provide merchants and brands a one-stop shop for all of their sales and marketing needs, including marketing plans. We have assumed Content Commerce Solutions as a percentage of total revenue to jump from 10% in 2020 to 17.8% in 2021 and 32.3% in 2025.Gross MarginsThe company's gross margins improved from 46.6% in 2019 to 56.0% in 2020, driven by an overall improving business scalability. We have assumed further improvements in gross margins to 57.4% in 2021 and 62.3% in 2025.Total Operating Expenses and Operating MarginsTotal operating expenses as a percentage of revenues declined significantly from 204.4% in 2019 to 100.6% in 2020. We expect this ratio to improve further to 79% in 2021, 69.2% in 2022, and 57.2% in 2025. The bulk of the improvements in operating expenses is coming from lower SG&A and R&D expenses as a percentage of revenues in the next five years.Company BackgroundAt the end of 2020, Zhihu had more than 43.1 million cumulative content creators that contributed 315 million questions and answers. In 4Q 2020, the company had 75.7 million average monthly active users, up 33% YoY. One of the key strengths of the company is that it is recognized as one of the most trustworthy online content communities and regarded as providing one of the highest quality content in China. Zhihu has tried to capitalize on its large user base to provide numerous multimedia functions including live streaming, e-commerce, online education, and other video content.In August 2019, Zhihu received $434 million in funding from leading investors including Baidu and Kuaishou Technology, valuing the company at $3.5 billion. Given that the company had $97 million in sales in 2019, this would suggest a P/S valuation multiple of 36x. If we take the same P/S multiple apply to the company's 2020 sales of $207 million, this would suggest an implied valuation of $7.5 billion.Zhihu was originally developed as a question and answer online community in 2010. At the end of 2020, there were a total of 315 million Q&As spanning more than 1,000 verticals and 571,000 topics. Zhihu is one of the top five comprehensive online content communities in China, in terms of average mobile MAUs and revenue in 2020. The company uses artificial intelligence, cloud, and big data algorithms to improve the optimization of its content and services.Major Shareholders of ZhihuThe founder & CEO Zhou Yuanowns an 8.2% stake in the company (but 46.6% voting rights). Sinovation Ventures owns a 13.1% stake and Tencent Holdings Ltd. owns a 12.3% stake of Zhihu.Key DemographicsThe diagram below provides some of the key demographics of Zhihu user base. Males accounted for 56.9% of total users. People under 30 years old accounted for 78.7% of its total user base. Tier I and new tier I cities represented 52.6% of total user base. Many of the users of Zhihu are students and white collar professionals.Revenue BreakdownAdvertising and paid memberships account for the biggest portion of the company's revenues. Advertising accounted for 86.1% and 62.4% of total revenues in 2019 and 2020, respectively. The company's advertising revenue is mainly driven by its MAUs and advertising revenue per MAU. The company's MAUs increased by 42.7% YoY to 68.5 million in 2020. The company started its online advertising business in 2016 and introduced paid content in 2018.Paid memberships represented 13.1% of total revenues in 2019, which increased to 23.7% of total revenues in 2020. Average monthly members jumped by 311.5% YoY to 2.36 million in 2020, which is a testament of an increasing number of customers that value the premium content available on Zhihu.In March 2019, the company introduced the Yan Selection membership program, making it the first payment-based questions & answers community. It provides its members with unlimited access to about 3.4 million paid content including online lectures, columns, audio books, and e-journals. This is one of the biggest strengths of the company as it shows how high quality data and content can generate serious amount of revenues and it also provides a more steady monthly revenue inflow.Content Commerce Solutions and Other sales also increased sharply in 2020. Content Commerce Solutions revenues jumped from 0.6 million RMB in 2019 to 135.8 million RMB in 2020. In early 2020, the company launched Content-Commerce solutions, which provide merchants and brands a one-stop shop for all of their sales and marketing needs, including marketing plans, assigning the most relevant content creators to interested users, and facilitating content creation.China's content-commerce solution market is expected to be one of the fastest growing sectors in the next several years. According to CIC Consultancy, China's content-commerce solution market is expected to enjoy a strong CAGR growth of 46.4% from 2019 to 2025 (112.3 billion RMB).Market OpportunitiesChina’s Online Content Communities Market SizeOnline content communities refer to UGC (user generated content)-focused (including PUGC (professional user generated content) focused online content market players where content creators are also users, who are actively engaged within the communities. The content communities generally can stimulate higher level of user engagement, more interactive user experience, and enjoy lower content cost, compared to PGC (professionally generated content) players. PGC is content created by the branded company or organization.China's online content communities market size increased from 38.6 billion RMB in 2015 to 275.8 billion RMB in 2019 and is further expected to rise to 1.3 trillion RMB in 2025, representing a CAGR of 30.3% from 2019 to 2025, which is higher than the overall online content market growth.China's online content community market has more diversified monetization channels including online advertising, paid membership, content e-commerce, content-commerce solutions, virtual gifting in live streaming, online games, and online education services. In comparison, the US online content community's monetization is mainly through advertising.One of the major positives about the company is the growing trend of more Chinese consumers that are willing to pay money for higher quality content. The number of paying users in China’s online content communities is expected to increase at a CAGR of 17.1% between 2019 and 2025, which means an increase of 360.4 million extra paying users of online content communities to 588.2 million in 2025.China's Online Content MarketChina's online content market tripled from 2015 to reach 1.2 trillion RMB in 2019. This market is expected to increase to 3.7 trillion RMB in 2025, representing a CAGR of 21.4% from 2019 to 2025.China’s Online Content Market Size (in terms of revenue), 2015-2025EMarket Size of China’s Online Content Communities (in terms of revenue),2015-2025EChina’s Paid Membership Market Size (in terms of revenue), 2015-2025EContent-commerce solutionsTo provide integrated marketing services, the online content communities provide content-commerce solutions for content creation, content distribution, and content conversion. The company provides integrated content-commerce solutions, providing merchants and brands one-stop services for all their sales and marketing needs, from making marketing plans, facilitating content creation, assigning the most relevant content creators, to distributing to the interested users. China's content commerce solution market is expected to grow from 11.4 billion RMB in 2019 to 112.3 billion RMB in 2025, at a CAGR of 46.4%.China’s Content-Commerce Solution Market Size (in terms of revenue), 2015-2025E","news_type":1,"symbols_score_info":{"ZH":0.9}},"isVote":1,"tweetType":1,"viewCount":686,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":375837831,"gmtCreate":1619321804423,"gmtModify":1634274248121,"author":{"id":"3573810325927445","authorId":"3573810325927445","name":"wesskiller88","avatar":"https://static.tigerbbs.com/81e8f42bacc792eef40d846b516e979d","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3573810325927445","authorIdStr":"3573810325927445"},"themes":[],"title":"","htmlText":"Like and comment please. Thanks ya","listText":"Like and comment please. Thanks ya","text":"Like and comment please. Thanks ya","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":8,"commentSize":5,"repostSize":0,"link":"https://laohu8.com/post/375837831","repostId":"1184404050","repostType":4,"isVote":1,"tweetType":1,"viewCount":701,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":324720504,"gmtCreate":1616032173308,"gmtModify":1703496622788,"author":{"id":"3573810325927445","authorId":"3573810325927445","name":"wesskiller88","avatar":"https://static.tigerbbs.com/81e8f42bacc792eef40d846b516e979d","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3573810325927445","authorIdStr":"3573810325927445"},"themes":[],"title":"","htmlText":"Help me like and comment","listText":"Help me like and comment","text":"Help me like and comment","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":7,"commentSize":5,"repostSize":0,"link":"https://laohu8.com/post/324720504","repostId":"1106621187","repostType":4,"isVote":1,"tweetType":1,"viewCount":689,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":356435117,"gmtCreate":1616805517339,"gmtModify":1634523928993,"author":{"id":"3573810325927445","authorId":"3573810325927445","name":"wesskiller88","avatar":"https://static.tigerbbs.com/81e8f42bacc792eef40d846b516e979d","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3573810325927445","authorIdStr":"3573810325927445"},"themes":[],"title":"","htmlText":"Do t rush ipo please","listText":"Do t rush ipo please","text":"Do t rush ipo please","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":10,"commentSize":3,"repostSize":0,"link":"https://laohu8.com/post/356435117","repostId":"1141686975","repostType":4,"repost":{"id":"1141686975","kind":"news","weMediaInfo":{"introduction":"Providing stock market headlines, business news, financials and earnings ","home_visible":1,"media_name":"Tiger Newspress","id":"1079075236","head_image":"https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba"},"pubTimestamp":1616780260,"share":"https://www.laohunote.com/m/news/1141686975?lang=zh_CN&edition=full","pubTime":"2021-03-27 01:37","market":"us","language":"en","title":"Zhihu Technology fall on its first day of trading<blockquote>知乎科技首日交易下跌</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1141686975","media":"Tiger Newspress","summary":"Zhihu Technology shares opened at $8.02 each on Friday, about 15.6% lower than the company’s IPO pri","content":"<p>Zhihu Technology shares opened at $8.02&nbsp;each on Friday, about 15.6% lower than the company’s IPO price&nbsp;$9.5.Zhihu IPO prices at low end of the range, valuing company at about $5.3 billion.</p><p><blockquote>知乎科技股价周五开盘价为每股 8.02 美元，比公司 9.5 美元的 IPO 价格低约 15.6%。知乎的 IPO 价格处于区间的低端，公司估值约为 53 亿美元。</blockquote></p><p><img src=\"https://static.tigerbbs.com/4672a089b4ebb0a889cbfbeb32b48594\" tg-width=\"1920\" tg-height=\"959\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p>Zhihu Inc.&nbsp;announced Friday the pricing of its initial public offering, at $9.50 per American depositary share, which was at the low end of the expected range. The China-based online content company offered 55 million ADS in the IPO to raise $522.5 million, while the pricing valued the company at about $5.31 billion.</p><p><blockquote>知乎公司周五公布了首次公开募股的定价，为每股美国存托股9.50美元，处于预期范围的低端。这家总部位于中国的在线内容公司在IPO中提供了5500万份广告，筹集了5.225亿美元，而定价对该公司的估值约为53.1亿美元。</blockquote></p><p>Zhihu has a similar business model as Quora where millions of people ask questions and exchange their views and experiences. Zhihu has become the largest online question and answer community in China.</p><p><blockquote>知乎有一个类似于Quora的商业模式，数百万人提出问题，交流他们的观点和经验。知乎已经成为中国最大的在线问答社区。</blockquote></p><p><b>Sales Breakdown</b></p><p><blockquote><b>销售明细</b></blockquote></p><p>Advertising and paid memberships account for the biggest portion of the company's revenues. Advertising accounted for 86.1% and 62.4% of total revenues in 2019 and 2020, respectively. We estimate advertising as a percentage of revenues to gradually decline in the next five years as it is offset by the faster growing Paid Memberships and Content Commerce Solutions. We estimate advertising as a percentage of sales to decline to 34.1% in 2021 and 22.3% in 2025.</p><p><blockquote>广告和付费会员占该公司收入的最大部分。于二零一九年及二零二零年，广告分别占总收入的86.1%及62.4%。我们预计广告占收入的百分比将在未来五年逐渐下降，因为它被更快增长的付费会员和内容商务解决方案所抵消。我们估计广告占销售额的百分比将在2021年下降至34.1%，在2025年下降至22.3%。</blockquote></p><p>Paid Memberships represented 13.1% of total revenues in 2019, which increased to 23.7% of total revenues in 2020. We have assumed Paid Membership revenues as a percentage of total revenues to increase to 31.5% in 2021 and 37.8% in 2025.</p><p><blockquote>付费会员占2019年总收入的13.1%，2020年增至总收入的23.7%。我们假设付费会员收入占总收入的百分比将在2021年增加到31.5%，在2025年增加到37.8%。</blockquote></p><p>Content Commerce Solutions and Other sales also increased sharply in 2020. Content Commerce Solutions revenues jumped from 0.6 million RMB in 2019 to 135.8 million RMB in 2020. In early 2020, the company launched Content-Commerce solutions, which provide merchants and brands a one-stop shop for all of their sales and marketing needs, including marketing plans. We have assumed Content Commerce Solutions as a percentage of total revenue to jump from 10% in 2020 to 17.8% in 2021 and 32.3% in 2025.</p><p><blockquote>内容商务解决方案和其他销售额在2020年也大幅增长。内容商务解决方案收入由2019年的人民币60万元跃升至2020年的人民币1.358亿元。2020年初，该公司推出了内容商务解决方案，为商家和品牌提供一站式服务，满足他们所有的销售和营销需求，包括营销计划。我们假设内容商务解决方案占总收入的百分比将从2020年的10%跃升至2021年的17.8%和2025年的32.3%。</blockquote></p><p><b>Gross Margins</b></p><p><blockquote><b>毛利率</b></blockquote></p><p>The company's gross margins improved from 46.6% in 2019 to 56.0% in 2020, driven by an overall improving business scalability. We have assumed further improvements in gross margins to 57.4% in 2021 and 62.3% in 2025.</p><p><blockquote>在业务可扩展性整体提升的推动下，公司毛利率由2019年的46.6%提升至2020年的56.0%。我们假设毛利率将进一步提高至2021年的57.4%和2025年的62.3%。</blockquote></p><p><b>Total Operating Expenses and Operating Margins</b></p><p><blockquote><b>总营业费用及营业利润率</b></blockquote></p><p>Total operating expenses as a percentage of revenues declined significantly from 204.4% in 2019 to 100.6% in 2020. We expect this ratio to improve further to 79% in 2021, 69.2% in 2022, and 57.2% in 2025. The bulk of the improvements in operating expenses is coming from lower SG&amp;A and R&amp;D expenses as a percentage of revenues in the next five years.</p><p><blockquote>总营运开支占收入的百分比由二零一九年的204.4%大幅下降至二零二零年的100.6%。我们预计这一比率将在2021年进一步提高至79%，2022年达到69.2%，2025年达到57.2%。运营费用的大部分改善来自于未来五年SG&amp;A和R&amp;D费用占收入百分比的降低。</blockquote></p><p><img src=\"https://static.tigerbbs.com/c019cc86f4d4c1d9ffe15d3b4a4bfa75\" tg-width=\"772\" tg-height=\"480\" referrerpolicy=\"no-referrer\"><img src=\"https://static.tigerbbs.com/ef629be32d2c34d625cb287ad648206d\" tg-width=\"757\" tg-height=\"488\" referrerpolicy=\"no-referrer\"><img src=\"https://static.tigerbbs.com/b9561a02993fbc88c2cad88e68c08730\" tg-width=\"920\" tg-height=\"485\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p><b>Company Background</b></p><p><blockquote><b>公司背景</b></blockquote></p><p>At the end of 2020, Zhihu had more than 43.1 million cumulative content creators that contributed 315 million questions and answers. In 4Q 2020, the company had 75.7 million average monthly active users, up 33% YoY. One of the key strengths of the company is that it is recognized as one of the most trustworthy online content communities and regarded as providing one of the highest quality content in China. Zhihu has tried to capitalize on its large user base to provide numerous multimedia functions including live streaming, e-commerce, online education, and other video content.</p><p><blockquote>截至2020年底，知乎累计拥有超过4310万内容创作者，贡献了3.15亿个问答。2020年第四季度，该公司平均月活跃用户7570万，同比增长33%。该公司的主要优势之一是它被公认为最值得信赖的在线内容社区之一，并被认为提供中国最高质量的内容之一。知乎试图利用其庞大的用户群提供众多多媒体功能，包括直播、电子商务、在线教育和其他视频内容。</blockquote></p><p>In August 2019, Zhihu received $434 million in funding from leading investors including Baidu and Kuaishou Technology, valuing the company at $3.5 billion. Given that the company had $97 million in sales in 2019, this would suggest a P/S valuation multiple of 36x. If we take the same P/S multiple apply to the company's 2020 sales of $207 million, this would suggest an implied valuation of $7.5 billion.</p><p><blockquote>2019年8月，知乎从百度和快手科技等领先投资者那里获得了4.34亿美元的资金，公司估值为35亿美元。鉴于该公司2019年的销售额为9700万美元，这意味着市盈率为36倍。如果我们将相同的市盈率应用于该公司 2020 年 2.07 亿美元的销售额，这将表明隐含估值为 75 亿美元。</blockquote></p><p>Zhihu was originally developed as a question and answer online community in 2010. At the end of 2020, there were a total of 315 million Q&amp;As spanning more than 1,000 verticals and 571,000 topics. Zhihu is one of the top five comprehensive online content communities in China, in terms of average mobile MAUs and revenue in 2020. The company uses artificial intelligence, cloud, and big data algorithms to improve the optimization of its content and services.</p><p><blockquote>知乎最初开发于2010年，是一个问答在线社区。截至2020年底，共有3.15亿条问答，涵盖1000多个垂直领域和57.1万个主题。就2020年的平均移动MAU和收入而言，知乎是中国五大综合在线内容社区之一。该公司使用人工智能、云和大数据算法来提高其内容和服务的优化。</blockquote></p><p><b>Major Shareholders of Zhihu</b></p><p><blockquote><b>知乎主要股东</b></blockquote></p><p>The founder &amp; CEO&nbsp;Zhou Yuanowns an 8.2% stake in the company (but 46.6% voting rights). Sinovation Ventures owns a 13.1% stake and Tencent Holdings Ltd. owns a 12.3% stake of Zhihu.</p><p><blockquote>创始人兼首席执行官周源拥有该公司8.2%的股份（但拥有46.6%的投票权）。创新工场拥有知乎13.1%的股份，腾讯控股控股有限公司拥有知乎12.3%的股份。</blockquote></p><p><b>Key Demographics</b></p><p><blockquote><b>主要人口统计</b></blockquote></p><p></p><p>The diagram below provides some of the key demographics of Zhihu user base. Males accounted for 56.9% of total users. People under 30 years old accounted for 78.7% of its total user base. Tier I and new tier I cities represented 52.6% of total user base. Many of the users of Zhihu are students and white collar professionals.</p><p><blockquote>下图提供了知乎用户群的一些关键人口统计数据。男性占用户总数的56.9%。30岁以下的人占其总用户群的78.7%。一线及新一线城市占总用户群的52.6%。知乎的很多用户都是学生和白领职场人士。</blockquote></p><p><img src=\"https://static.tigerbbs.com/524d689472daad1c99491d74dfdbfe24\" tg-width=\"295\" tg-height=\"389\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p><b>Revenue Breakdown</b></p><p><blockquote><b>收入明细</b></blockquote></p><p>Advertising and paid memberships account for the biggest portion of the company's revenues. Advertising accounted for 86.1% and 62.4% of total revenues in 2019 and 2020, respectively. The company's advertising revenue is mainly driven by its MAUs and advertising revenue per MAU. The company's MAUs increased by 42.7% YoY to 68.5 million in 2020. The company started its online advertising business in 2016 and introduced paid content in 2018.</p><p><blockquote>广告和付费会员占该公司收入的最大部分。于二零一九年及二零二零年，广告分别占总收入的86.1%及62.4%。本公司的广告收入主要由其每月活跃用户及每月活跃用户的广告收入推动。2020年，该公司的MAU同比增长42.7%至6850万。该公司于2016年开始在线广告业务，并于2018年推出付费内容。</blockquote></p><p>Paid memberships represented 13.1% of total revenues in 2019, which increased to 23.7% of total revenues in 2020. Average monthly members jumped by 311.5% YoY to 2.36 million in 2020, which is a testament of an increasing number of customers that value the premium content available on Zhihu.</p><p><blockquote>付费会员占2019年总收入的13.1%，2020年增至总收入的23.7%。2020年，平均每月会员人数同比增长311.5%至236万，这证明越来越多的客户重视知乎上的优质内容。</blockquote></p><p>In March 2019, the company introduced the Yan Selection membership program, making it the first payment-based questions &amp; answers community. It provides its members with unlimited access to about 3.4 million paid content including online lectures, columns, audio books, and e-journals. This is one of the biggest strengths of the company as it shows how high quality data and content can generate serious amount of revenues and it also provides a more steady monthly revenue inflow.</p><p><blockquote>2019年3月，该公司推出了Yan Selection会员计划，使其成为第一个基于付费的问答社区。它为会员提供了无限制访问约340万个付费内容的机会，包括在线讲座、专栏、有声读物和电子期刊。这是该公司最大的优势之一，因为它展示了高质量的数据和内容如何产生大量的收入，并且还提供了更稳定的每月收入流入。</blockquote></p><p>Content Commerce Solutions and Other sales also increased sharply in 2020. Content Commerce Solutions revenues jumped from 0.6 million RMB in 2019 to 135.8 million RMB in 2020. In early 2020, the company launched Content-Commerce solutions, which provide merchants and brands a one-stop shop for all of their sales and marketing needs, including marketing plans, assigning the most relevant content creators to interested users, and facilitating content creation.</p><p><blockquote>内容商务解决方案和其他销售额在2020年也大幅增长。内容商务解决方案收入由2019年的人民币60万元跃升至2020年的人民币1.358亿元。2020年初，该公司推出了内容商务解决方案，为商家和品牌提供一站式服务，满足他们所有的销售和营销需求，包括营销计划、将最相关的内容创作者分配给感兴趣的用户以及促进内容创作。</blockquote></p><p>China's content-commerce solution market is expected to be one of the fastest growing sectors in the next several years. According to CIC Consultancy, China's content-commerce solution market is expected to enjoy a strong CAGR growth of 46.4% from 2019 to 2025 (112.3 billion RMB).</p><p><blockquote>中国的内容商务解决方案市场预计将是未来几年增长最快的行业之一。根据灼识谘询，预计2019年至2025年，中国内容商务解决方案市场将实现46.4%的强劲复合年增长率（1,123亿元人民币）。</blockquote></p><p><b>Market Opportunities</b></p><p><blockquote><b>市场机会</b></blockquote></p><p><b>China’s Online Content Communities Market Size</b></p><p><blockquote><b>中国在线内容社区市场规模</b></blockquote></p><p>Online content communities refer to UGC (user generated content)-focused (including PUGC (professional user generated content) focused online content market players where content creators are also users, who are actively engaged within the communities. The content communities generally can stimulate higher level of user engagement, more interactive user experience, and enjoy lower content cost, compared to PGC (professionally generated content) players. PGC is content created by the branded company or organization.</p><p><blockquote>在线内容社区是指以UGC（用户生成内容）为中心的（包括PUGC（专业用户生成内容）为中心的在线内容市场参与者，其中内容创建者也是用户，他们在社区内积极参与。与PGC（专业生成内容）玩家相比，内容社区通常可以刺激更高水平的用户参与、更多交互式的用户体验，并享受更低的内容成本。PGC是由品牌公司或组织创建的内容。</blockquote></p><p>China's online content communities market size increased from 38.6 billion RMB in 2015 to 275.8 billion RMB in 2019 and is further expected to rise to 1.3 trillion RMB in 2025, representing a CAGR of 30.3% from 2019 to 2025, which is higher than the overall online content market growth.</p><p><blockquote>中国在线内容社区市场规模由二零一五年的386亿元人民币增长至二零一九年的2758亿元人民币，预计二零二五年将进一步增长至1.3万亿元人民币，二零一九年至二零二五年的复合年增长率为30.3%，高于整体在线内容市场的增长。</blockquote></p><p>China's online content community market has more diversified monetization channels including online advertising, paid membership, content e-commerce, content-commerce solutions, virtual gifting in live streaming, online games, and online education services. In comparison, the US online content community's monetization is mainly through advertising.</p><p><blockquote>中国在线内容社区市场拥有更多元化的变现渠道，包括在线广告、付费会员、内容电子商务、内容商务解决方案、直播中的虚拟礼物、网络游戏和在线教育服务。相比之下，美国在线内容社区的变现主要是通过广告。</blockquote></p><p>One of the major positives about the company is the growing trend of more Chinese consumers that are willing to pay money for higher quality content. The number of paying users in China’s online content communities is expected to increase at a CAGR of 17.1% between 2019 and 2025, which means an increase of 360.4 million extra paying users of online content communities to 588.2 million in 2025.</p><p><blockquote>该公司的一大积极因素是越来越多的中国消费者愿意为更高质量的内容付费。2019 年至 2025 年间，中国在线内容社区的付费用户数量预计将以 17.1% 的复合年增长率增长，这意味着到 2025 年，在线内容社区的付费用户数量将增加 3.604 亿，达到 5.882 亿。</blockquote></p><p><b>China's Online Content Market</b></p><p><blockquote><b>中国网络内容市场</b></blockquote></p><p>China's online content market tripled from 2015 to reach 1.2 trillion RMB in 2019. This market is expected to increase to 3.7 trillion RMB in 2025, representing a CAGR of 21.4% from 2019 to 2025.</p><p><blockquote>中国在线内容市场从2015年增长了两倍，到2019年达到1.2万亿元人民币。该市场预计将于2025年增长至3.7万亿元人民币，2019年至2025年的复合年增长率为21.4%。</blockquote></p><p><b>China’s Online Content Market Size (in terms of revenue), 2015-2025E</b></p><p><blockquote><b>2015-2025年中国在线内容市场规模（按收入计）</b></blockquote></p><p><img src=\"https://static.tigerbbs.com/69a7db9cacf26245273702a255aabdb8\" tg-width=\"573\" tg-height=\"258\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p><b>Market Size of China’s Online Content Communities (in terms of revenue),2015-2025E</b></p><p><blockquote><b>2015-2025年中国在线内容社区市场规模（按收入计）</b></blockquote></p><p><img src=\"https://static.tigerbbs.com/aee42792caf4aa2cbdcd17f757a75727\" tg-width=\"584\" tg-height=\"285\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p><b>China’s Paid Membership Market Size (in terms of revenue), 2015-2025E</b></p><p><blockquote><b>2015-2025年中国付费会员市场规模（按收入计）</b></blockquote></p><p></p><p><img src=\"https://static.tigerbbs.com/77ff121d78cb1dd922d524a78570152e\" tg-width=\"520\" tg-height=\"286\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p><b>Content-commerce solutions</b></p><p><blockquote><b>内容商务解决方案</b></blockquote></p><p>To provide integrated marketing services, the online content communities provide content-commerce solutions for content creation, content distribution, and content conversion. The company provides integrated content-commerce solutions, providing merchants and brands one-stop services for all their sales and marketing needs, from making marketing plans, facilitating content creation, assigning the most relevant content creators, to distributing to the interested users. China's content commerce solution market is expected to grow from 11.4 billion RMB in 2019 to 112.3 billion RMB in 2025, at a CAGR of 46.4%.</p><p><blockquote>为了提供整合营销服务，在线内容社区为内容创建、内容分发和内容转换提供内容商务解决方案。该公司提供集成的内容商务解决方案，为商家和品牌的所有销售和营销需求提供一站式服务，从制定营销计划、促进内容创作、分配最相关的内容创作者，到分发给感兴趣的用户。中国内容商务解决方案市场预计将从2019年的114亿元人民币增长至2025年的1123亿元人民币，复合年增长率为46.4%。</blockquote></p><p><b>China’s Content-Commerce Solution Market Size (in terms of revenue), 2015-2025E</b></p><p><blockquote><b>中国内容商务解决方案市场规模（按收入计），2015-2025E</b></blockquote></p><p><img src=\"https://static.tigerbbs.com/01a230d3fb2d4cf4aeeebfd5c3c691c3\" tg-width=\"520\" tg-height=\"269\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Zhihu Technology fall on its first day of trading<blockquote>知乎科技首日交易下跌</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nZhihu Technology fall on its first day of trading<blockquote>知乎科技首日交易下跌</blockquote>\n</h2>\n<h4 class=\"meta\">\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1079075236\">\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Tiger Newspress </p>\n<p class=\"h-time smaller\">2021-03-27 01:37</p>\n</div>\n</a>\n</h4>\n</header>\n<article>\n<p>Zhihu Technology shares opened at $8.02&nbsp;each on Friday, about 15.6% lower than the company’s IPO price&nbsp;$9.5.Zhihu IPO prices at low end of the range, valuing company at about $5.3 billion.</p><p><blockquote>知乎科技股价周五开盘价为每股 8.02 美元，比公司 9.5 美元的 IPO 价格低约 15.6%。知乎的 IPO 价格处于区间的低端，公司估值约为 53 亿美元。</blockquote></p><p><img src=\"https://static.tigerbbs.com/4672a089b4ebb0a889cbfbeb32b48594\" tg-width=\"1920\" tg-height=\"959\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p>Zhihu Inc.&nbsp;announced Friday the pricing of its initial public offering, at $9.50 per American depositary share, which was at the low end of the expected range. The China-based online content company offered 55 million ADS in the IPO to raise $522.5 million, while the pricing valued the company at about $5.31 billion.</p><p><blockquote>知乎公司周五公布了首次公开募股的定价，为每股美国存托股9.50美元，处于预期范围的低端。这家总部位于中国的在线内容公司在IPO中提供了5500万份广告，筹集了5.225亿美元，而定价对该公司的估值约为53.1亿美元。</blockquote></p><p>Zhihu has a similar business model as Quora where millions of people ask questions and exchange their views and experiences. Zhihu has become the largest online question and answer community in China.</p><p><blockquote>知乎有一个类似于Quora的商业模式，数百万人提出问题，交流他们的观点和经验。知乎已经成为中国最大的在线问答社区。</blockquote></p><p><b>Sales Breakdown</b></p><p><blockquote><b>销售明细</b></blockquote></p><p>Advertising and paid memberships account for the biggest portion of the company's revenues. Advertising accounted for 86.1% and 62.4% of total revenues in 2019 and 2020, respectively. We estimate advertising as a percentage of revenues to gradually decline in the next five years as it is offset by the faster growing Paid Memberships and Content Commerce Solutions. We estimate advertising as a percentage of sales to decline to 34.1% in 2021 and 22.3% in 2025.</p><p><blockquote>广告和付费会员占该公司收入的最大部分。于二零一九年及二零二零年，广告分别占总收入的86.1%及62.4%。我们预计广告占收入的百分比将在未来五年逐渐下降，因为它被更快增长的付费会员和内容商务解决方案所抵消。我们估计广告占销售额的百分比将在2021年下降至34.1%，在2025年下降至22.3%。</blockquote></p><p>Paid Memberships represented 13.1% of total revenues in 2019, which increased to 23.7% of total revenues in 2020. We have assumed Paid Membership revenues as a percentage of total revenues to increase to 31.5% in 2021 and 37.8% in 2025.</p><p><blockquote>付费会员占2019年总收入的13.1%，2020年增至总收入的23.7%。我们假设付费会员收入占总收入的百分比将在2021年增加到31.5%，在2025年增加到37.8%。</blockquote></p><p>Content Commerce Solutions and Other sales also increased sharply in 2020. Content Commerce Solutions revenues jumped from 0.6 million RMB in 2019 to 135.8 million RMB in 2020. In early 2020, the company launched Content-Commerce solutions, which provide merchants and brands a one-stop shop for all of their sales and marketing needs, including marketing plans. We have assumed Content Commerce Solutions as a percentage of total revenue to jump from 10% in 2020 to 17.8% in 2021 and 32.3% in 2025.</p><p><blockquote>内容商务解决方案和其他销售额在2020年也大幅增长。内容商务解决方案收入由2019年的人民币60万元跃升至2020年的人民币1.358亿元。2020年初，该公司推出了内容商务解决方案，为商家和品牌提供一站式服务，满足他们所有的销售和营销需求，包括营销计划。我们假设内容商务解决方案占总收入的百分比将从2020年的10%跃升至2021年的17.8%和2025年的32.3%。</blockquote></p><p><b>Gross Margins</b></p><p><blockquote><b>毛利率</b></blockquote></p><p>The company's gross margins improved from 46.6% in 2019 to 56.0% in 2020, driven by an overall improving business scalability. We have assumed further improvements in gross margins to 57.4% in 2021 and 62.3% in 2025.</p><p><blockquote>在业务可扩展性整体提升的推动下，公司毛利率由2019年的46.6%提升至2020年的56.0%。我们假设毛利率将进一步提高至2021年的57.4%和2025年的62.3%。</blockquote></p><p><b>Total Operating Expenses and Operating Margins</b></p><p><blockquote><b>总营业费用及营业利润率</b></blockquote></p><p>Total operating expenses as a percentage of revenues declined significantly from 204.4% in 2019 to 100.6% in 2020. We expect this ratio to improve further to 79% in 2021, 69.2% in 2022, and 57.2% in 2025. The bulk of the improvements in operating expenses is coming from lower SG&amp;A and R&amp;D expenses as a percentage of revenues in the next five years.</p><p><blockquote>总营运开支占收入的百分比由二零一九年的204.4%大幅下降至二零二零年的100.6%。我们预计这一比率将在2021年进一步提高至79%，2022年达到69.2%，2025年达到57.2%。运营费用的大部分改善来自于未来五年SG&amp;A和R&amp;D费用占收入百分比的降低。</blockquote></p><p><img src=\"https://static.tigerbbs.com/c019cc86f4d4c1d9ffe15d3b4a4bfa75\" tg-width=\"772\" tg-height=\"480\" referrerpolicy=\"no-referrer\"><img src=\"https://static.tigerbbs.com/ef629be32d2c34d625cb287ad648206d\" tg-width=\"757\" tg-height=\"488\" referrerpolicy=\"no-referrer\"><img src=\"https://static.tigerbbs.com/b9561a02993fbc88c2cad88e68c08730\" tg-width=\"920\" tg-height=\"485\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p><b>Company Background</b></p><p><blockquote><b>公司背景</b></blockquote></p><p>At the end of 2020, Zhihu had more than 43.1 million cumulative content creators that contributed 315 million questions and answers. In 4Q 2020, the company had 75.7 million average monthly active users, up 33% YoY. One of the key strengths of the company is that it is recognized as one of the most trustworthy online content communities and regarded as providing one of the highest quality content in China. Zhihu has tried to capitalize on its large user base to provide numerous multimedia functions including live streaming, e-commerce, online education, and other video content.</p><p><blockquote>截至2020年底，知乎累计拥有超过4310万内容创作者，贡献了3.15亿个问答。2020年第四季度，该公司平均月活跃用户7570万，同比增长33%。该公司的主要优势之一是它被公认为最值得信赖的在线内容社区之一，并被认为提供中国最高质量的内容之一。知乎试图利用其庞大的用户群提供众多多媒体功能，包括直播、电子商务、在线教育和其他视频内容。</blockquote></p><p>In August 2019, Zhihu received $434 million in funding from leading investors including Baidu and Kuaishou Technology, valuing the company at $3.5 billion. Given that the company had $97 million in sales in 2019, this would suggest a P/S valuation multiple of 36x. If we take the same P/S multiple apply to the company's 2020 sales of $207 million, this would suggest an implied valuation of $7.5 billion.</p><p><blockquote>2019年8月，知乎从百度和快手科技等领先投资者那里获得了4.34亿美元的资金，公司估值为35亿美元。鉴于该公司2019年的销售额为9700万美元，这意味着市盈率为36倍。如果我们将相同的市盈率应用于该公司 2020 年 2.07 亿美元的销售额，这将表明隐含估值为 75 亿美元。</blockquote></p><p>Zhihu was originally developed as a question and answer online community in 2010. At the end of 2020, there were a total of 315 million Q&amp;As spanning more than 1,000 verticals and 571,000 topics. Zhihu is one of the top five comprehensive online content communities in China, in terms of average mobile MAUs and revenue in 2020. The company uses artificial intelligence, cloud, and big data algorithms to improve the optimization of its content and services.</p><p><blockquote>知乎最初开发于2010年，是一个问答在线社区。截至2020年底，共有3.15亿条问答，涵盖1000多个垂直领域和57.1万个主题。就2020年的平均移动MAU和收入而言，知乎是中国五大综合在线内容社区之一。该公司使用人工智能、云和大数据算法来提高其内容和服务的优化。</blockquote></p><p><b>Major Shareholders of Zhihu</b></p><p><blockquote><b>知乎主要股东</b></blockquote></p><p>The founder &amp; CEO&nbsp;Zhou Yuanowns an 8.2% stake in the company (but 46.6% voting rights). Sinovation Ventures owns a 13.1% stake and Tencent Holdings Ltd. owns a 12.3% stake of Zhihu.</p><p><blockquote>创始人兼首席执行官周源拥有该公司8.2%的股份（但拥有46.6%的投票权）。创新工场拥有知乎13.1%的股份，腾讯控股控股有限公司拥有知乎12.3%的股份。</blockquote></p><p><b>Key Demographics</b></p><p><blockquote><b>主要人口统计</b></blockquote></p><p></p><p>The diagram below provides some of the key demographics of Zhihu user base. Males accounted for 56.9% of total users. People under 30 years old accounted for 78.7% of its total user base. Tier I and new tier I cities represented 52.6% of total user base. Many of the users of Zhihu are students and white collar professionals.</p><p><blockquote>下图提供了知乎用户群的一些关键人口统计数据。男性占用户总数的56.9%。30岁以下的人占其总用户群的78.7%。一线及新一线城市占总用户群的52.6%。知乎的很多用户都是学生和白领职场人士。</blockquote></p><p><img src=\"https://static.tigerbbs.com/524d689472daad1c99491d74dfdbfe24\" tg-width=\"295\" tg-height=\"389\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p><b>Revenue Breakdown</b></p><p><blockquote><b>收入明细</b></blockquote></p><p>Advertising and paid memberships account for the biggest portion of the company's revenues. Advertising accounted for 86.1% and 62.4% of total revenues in 2019 and 2020, respectively. The company's advertising revenue is mainly driven by its MAUs and advertising revenue per MAU. The company's MAUs increased by 42.7% YoY to 68.5 million in 2020. The company started its online advertising business in 2016 and introduced paid content in 2018.</p><p><blockquote>广告和付费会员占该公司收入的最大部分。于二零一九年及二零二零年，广告分别占总收入的86.1%及62.4%。本公司的广告收入主要由其每月活跃用户及每月活跃用户的广告收入推动。2020年，该公司的MAU同比增长42.7%至6850万。该公司于2016年开始在线广告业务，并于2018年推出付费内容。</blockquote></p><p>Paid memberships represented 13.1% of total revenues in 2019, which increased to 23.7% of total revenues in 2020. Average monthly members jumped by 311.5% YoY to 2.36 million in 2020, which is a testament of an increasing number of customers that value the premium content available on Zhihu.</p><p><blockquote>付费会员占2019年总收入的13.1%，2020年增至总收入的23.7%。2020年，平均每月会员人数同比增长311.5%至236万，这证明越来越多的客户重视知乎上的优质内容。</blockquote></p><p>In March 2019, the company introduced the Yan Selection membership program, making it the first payment-based questions &amp; answers community. It provides its members with unlimited access to about 3.4 million paid content including online lectures, columns, audio books, and e-journals. This is one of the biggest strengths of the company as it shows how high quality data and content can generate serious amount of revenues and it also provides a more steady monthly revenue inflow.</p><p><blockquote>2019年3月，该公司推出了Yan Selection会员计划，使其成为第一个基于付费的问答社区。它为会员提供了无限制访问约340万个付费内容的机会，包括在线讲座、专栏、有声读物和电子期刊。这是该公司最大的优势之一，因为它展示了高质量的数据和内容如何产生大量的收入，并且还提供了更稳定的每月收入流入。</blockquote></p><p>Content Commerce Solutions and Other sales also increased sharply in 2020. Content Commerce Solutions revenues jumped from 0.6 million RMB in 2019 to 135.8 million RMB in 2020. In early 2020, the company launched Content-Commerce solutions, which provide merchants and brands a one-stop shop for all of their sales and marketing needs, including marketing plans, assigning the most relevant content creators to interested users, and facilitating content creation.</p><p><blockquote>内容商务解决方案和其他销售额在2020年也大幅增长。内容商务解决方案收入由2019年的人民币60万元跃升至2020年的人民币1.358亿元。2020年初，该公司推出了内容商务解决方案，为商家和品牌提供一站式服务，满足他们所有的销售和营销需求，包括营销计划、将最相关的内容创作者分配给感兴趣的用户以及促进内容创作。</blockquote></p><p>China's content-commerce solution market is expected to be one of the fastest growing sectors in the next several years. According to CIC Consultancy, China's content-commerce solution market is expected to enjoy a strong CAGR growth of 46.4% from 2019 to 2025 (112.3 billion RMB).</p><p><blockquote>中国的内容商务解决方案市场预计将是未来几年增长最快的行业之一。根据灼识谘询，预计2019年至2025年，中国内容商务解决方案市场将实现46.4%的强劲复合年增长率（1,123亿元人民币）。</blockquote></p><p><b>Market Opportunities</b></p><p><blockquote><b>市场机会</b></blockquote></p><p><b>China’s Online Content Communities Market Size</b></p><p><blockquote><b>中国在线内容社区市场规模</b></blockquote></p><p>Online content communities refer to UGC (user generated content)-focused (including PUGC (professional user generated content) focused online content market players where content creators are also users, who are actively engaged within the communities. The content communities generally can stimulate higher level of user engagement, more interactive user experience, and enjoy lower content cost, compared to PGC (professionally generated content) players. PGC is content created by the branded company or organization.</p><p><blockquote>在线内容社区是指以UGC（用户生成内容）为中心的（包括PUGC（专业用户生成内容）为中心的在线内容市场参与者，其中内容创建者也是用户，他们在社区内积极参与。与PGC（专业生成内容）玩家相比，内容社区通常可以刺激更高水平的用户参与、更多交互式的用户体验，并享受更低的内容成本。PGC是由品牌公司或组织创建的内容。</blockquote></p><p>China's online content communities market size increased from 38.6 billion RMB in 2015 to 275.8 billion RMB in 2019 and is further expected to rise to 1.3 trillion RMB in 2025, representing a CAGR of 30.3% from 2019 to 2025, which is higher than the overall online content market growth.</p><p><blockquote>中国在线内容社区市场规模由二零一五年的386亿元人民币增长至二零一九年的2758亿元人民币，预计二零二五年将进一步增长至1.3万亿元人民币，二零一九年至二零二五年的复合年增长率为30.3%，高于整体在线内容市场的增长。</blockquote></p><p>China's online content community market has more diversified monetization channels including online advertising, paid membership, content e-commerce, content-commerce solutions, virtual gifting in live streaming, online games, and online education services. In comparison, the US online content community's monetization is mainly through advertising.</p><p><blockquote>中国在线内容社区市场拥有更多元化的变现渠道，包括在线广告、付费会员、内容电子商务、内容商务解决方案、直播中的虚拟礼物、网络游戏和在线教育服务。相比之下，美国在线内容社区的变现主要是通过广告。</blockquote></p><p>One of the major positives about the company is the growing trend of more Chinese consumers that are willing to pay money for higher quality content. The number of paying users in China’s online content communities is expected to increase at a CAGR of 17.1% between 2019 and 2025, which means an increase of 360.4 million extra paying users of online content communities to 588.2 million in 2025.</p><p><blockquote>该公司的一大积极因素是越来越多的中国消费者愿意为更高质量的内容付费。2019 年至 2025 年间，中国在线内容社区的付费用户数量预计将以 17.1% 的复合年增长率增长，这意味着到 2025 年，在线内容社区的付费用户数量将增加 3.604 亿，达到 5.882 亿。</blockquote></p><p><b>China's Online Content Market</b></p><p><blockquote><b>中国网络内容市场</b></blockquote></p><p>China's online content market tripled from 2015 to reach 1.2 trillion RMB in 2019. This market is expected to increase to 3.7 trillion RMB in 2025, representing a CAGR of 21.4% from 2019 to 2025.</p><p><blockquote>中国在线内容市场从2015年增长了两倍，到2019年达到1.2万亿元人民币。该市场预计将于2025年增长至3.7万亿元人民币，2019年至2025年的复合年增长率为21.4%。</blockquote></p><p><b>China’s Online Content Market Size (in terms of revenue), 2015-2025E</b></p><p><blockquote><b>2015-2025年中国在线内容市场规模（按收入计）</b></blockquote></p><p><img src=\"https://static.tigerbbs.com/69a7db9cacf26245273702a255aabdb8\" tg-width=\"573\" tg-height=\"258\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p><b>Market Size of China’s Online Content Communities (in terms of revenue),2015-2025E</b></p><p><blockquote><b>2015-2025年中国在线内容社区市场规模（按收入计）</b></blockquote></p><p><img src=\"https://static.tigerbbs.com/aee42792caf4aa2cbdcd17f757a75727\" tg-width=\"584\" tg-height=\"285\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p><b>China’s Paid Membership Market Size (in terms of revenue), 2015-2025E</b></p><p><blockquote><b>2015-2025年中国付费会员市场规模（按收入计）</b></blockquote></p><p></p><p><img src=\"https://static.tigerbbs.com/77ff121d78cb1dd922d524a78570152e\" tg-width=\"520\" tg-height=\"286\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p><b>Content-commerce solutions</b></p><p><blockquote><b>内容商务解决方案</b></blockquote></p><p>To provide integrated marketing services, the online content communities provide content-commerce solutions for content creation, content distribution, and content conversion. The company provides integrated content-commerce solutions, providing merchants and brands one-stop services for all their sales and marketing needs, from making marketing plans, facilitating content creation, assigning the most relevant content creators, to distributing to the interested users. China's content commerce solution market is expected to grow from 11.4 billion RMB in 2019 to 112.3 billion RMB in 2025, at a CAGR of 46.4%.</p><p><blockquote>为了提供整合营销服务，在线内容社区为内容创建、内容分发和内容转换提供内容商务解决方案。该公司提供集成的内容商务解决方案，为商家和品牌的所有销售和营销需求提供一站式服务，从制定营销计划、促进内容创作、分配最相关的内容创作者，到分发给感兴趣的用户。中国内容商务解决方案市场预计将从2019年的114亿元人民币增长至2025年的1123亿元人民币，复合年增长率为46.4%。</blockquote></p><p><b>China’s Content-Commerce Solution Market Size (in terms of revenue), 2015-2025E</b></p><p><blockquote><b>中国内容商务解决方案市场规模（按收入计），2015-2025E</b></blockquote></p><p><img src=\"https://static.tigerbbs.com/01a230d3fb2d4cf4aeeebfd5c3c691c3\" tg-width=\"520\" tg-height=\"269\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p></p>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"ZH":"知乎"},"is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1141686975","content_text":"Zhihu Technology shares opened at $8.02 each on Friday, about 15.6% lower than the company’s IPO price $9.5.Zhihu IPO prices at low end of the range, valuing company at about $5.3 billion.Zhihu Inc. announced Friday the pricing of its initial public offering, at $9.50 per American depositary share, which was at the low end of the expected range. The China-based online content company offered 55 million ADS in the IPO to raise $522.5 million, while the pricing valued the company at about $5.31 billion.Zhihu has a similar business model as Quora where millions of people ask questions and exchange their views and experiences. Zhihu has become the largest online question and answer community in China.Sales BreakdownAdvertising and paid memberships account for the biggest portion of the company's revenues. Advertising accounted for 86.1% and 62.4% of total revenues in 2019 and 2020, respectively. We estimate advertising as a percentage of revenues to gradually decline in the next five years as it is offset by the faster growing Paid Memberships and Content Commerce Solutions. We estimate advertising as a percentage of sales to decline to 34.1% in 2021 and 22.3% in 2025.Paid Memberships represented 13.1% of total revenues in 2019, which increased to 23.7% of total revenues in 2020. We have assumed Paid Membership revenues as a percentage of total revenues to increase to 31.5% in 2021 and 37.8% in 2025.Content Commerce Solutions and Other sales also increased sharply in 2020. Content Commerce Solutions revenues jumped from 0.6 million RMB in 2019 to 135.8 million RMB in 2020. In early 2020, the company launched Content-Commerce solutions, which provide merchants and brands a one-stop shop for all of their sales and marketing needs, including marketing plans. We have assumed Content Commerce Solutions as a percentage of total revenue to jump from 10% in 2020 to 17.8% in 2021 and 32.3% in 2025.Gross MarginsThe company's gross margins improved from 46.6% in 2019 to 56.0% in 2020, driven by an overall improving business scalability. We have assumed further improvements in gross margins to 57.4% in 2021 and 62.3% in 2025.Total Operating Expenses and Operating MarginsTotal operating expenses as a percentage of revenues declined significantly from 204.4% in 2019 to 100.6% in 2020. We expect this ratio to improve further to 79% in 2021, 69.2% in 2022, and 57.2% in 2025. The bulk of the improvements in operating expenses is coming from lower SG&A and R&D expenses as a percentage of revenues in the next five years.Company BackgroundAt the end of 2020, Zhihu had more than 43.1 million cumulative content creators that contributed 315 million questions and answers. In 4Q 2020, the company had 75.7 million average monthly active users, up 33% YoY. One of the key strengths of the company is that it is recognized as one of the most trustworthy online content communities and regarded as providing one of the highest quality content in China. Zhihu has tried to capitalize on its large user base to provide numerous multimedia functions including live streaming, e-commerce, online education, and other video content.In August 2019, Zhihu received $434 million in funding from leading investors including Baidu and Kuaishou Technology, valuing the company at $3.5 billion. Given that the company had $97 million in sales in 2019, this would suggest a P/S valuation multiple of 36x. If we take the same P/S multiple apply to the company's 2020 sales of $207 million, this would suggest an implied valuation of $7.5 billion.Zhihu was originally developed as a question and answer online community in 2010. At the end of 2020, there were a total of 315 million Q&As spanning more than 1,000 verticals and 571,000 topics. Zhihu is one of the top five comprehensive online content communities in China, in terms of average mobile MAUs and revenue in 2020. The company uses artificial intelligence, cloud, and big data algorithms to improve the optimization of its content and services.Major Shareholders of ZhihuThe founder & CEO Zhou Yuanowns an 8.2% stake in the company (but 46.6% voting rights). Sinovation Ventures owns a 13.1% stake and Tencent Holdings Ltd. owns a 12.3% stake of Zhihu.Key DemographicsThe diagram below provides some of the key demographics of Zhihu user base. Males accounted for 56.9% of total users. People under 30 years old accounted for 78.7% of its total user base. Tier I and new tier I cities represented 52.6% of total user base. Many of the users of Zhihu are students and white collar professionals.Revenue BreakdownAdvertising and paid memberships account for the biggest portion of the company's revenues. Advertising accounted for 86.1% and 62.4% of total revenues in 2019 and 2020, respectively. The company's advertising revenue is mainly driven by its MAUs and advertising revenue per MAU. The company's MAUs increased by 42.7% YoY to 68.5 million in 2020. The company started its online advertising business in 2016 and introduced paid content in 2018.Paid memberships represented 13.1% of total revenues in 2019, which increased to 23.7% of total revenues in 2020. Average monthly members jumped by 311.5% YoY to 2.36 million in 2020, which is a testament of an increasing number of customers that value the premium content available on Zhihu.In March 2019, the company introduced the Yan Selection membership program, making it the first payment-based questions & answers community. It provides its members with unlimited access to about 3.4 million paid content including online lectures, columns, audio books, and e-journals. This is one of the biggest strengths of the company as it shows how high quality data and content can generate serious amount of revenues and it also provides a more steady monthly revenue inflow.Content Commerce Solutions and Other sales also increased sharply in 2020. Content Commerce Solutions revenues jumped from 0.6 million RMB in 2019 to 135.8 million RMB in 2020. In early 2020, the company launched Content-Commerce solutions, which provide merchants and brands a one-stop shop for all of their sales and marketing needs, including marketing plans, assigning the most relevant content creators to interested users, and facilitating content creation.China's content-commerce solution market is expected to be one of the fastest growing sectors in the next several years. According to CIC Consultancy, China's content-commerce solution market is expected to enjoy a strong CAGR growth of 46.4% from 2019 to 2025 (112.3 billion RMB).Market OpportunitiesChina’s Online Content Communities Market SizeOnline content communities refer to UGC (user generated content)-focused (including PUGC (professional user generated content) focused online content market players where content creators are also users, who are actively engaged within the communities. The content communities generally can stimulate higher level of user engagement, more interactive user experience, and enjoy lower content cost, compared to PGC (professionally generated content) players. PGC is content created by the branded company or organization.China's online content communities market size increased from 38.6 billion RMB in 2015 to 275.8 billion RMB in 2019 and is further expected to rise to 1.3 trillion RMB in 2025, representing a CAGR of 30.3% from 2019 to 2025, which is higher than the overall online content market growth.China's online content community market has more diversified monetization channels including online advertising, paid membership, content e-commerce, content-commerce solutions, virtual gifting in live streaming, online games, and online education services. In comparison, the US online content community's monetization is mainly through advertising.One of the major positives about the company is the growing trend of more Chinese consumers that are willing to pay money for higher quality content. The number of paying users in China’s online content communities is expected to increase at a CAGR of 17.1% between 2019 and 2025, which means an increase of 360.4 million extra paying users of online content communities to 588.2 million in 2025.China's Online Content MarketChina's online content market tripled from 2015 to reach 1.2 trillion RMB in 2019. This market is expected to increase to 3.7 trillion RMB in 2025, representing a CAGR of 21.4% from 2019 to 2025.China’s Online Content Market Size (in terms of revenue), 2015-2025EMarket Size of China’s Online Content Communities (in terms of revenue),2015-2025EChina’s Paid Membership Market Size (in terms of revenue), 2015-2025EContent-commerce solutionsTo provide integrated marketing services, the online content communities provide content-commerce solutions for content creation, content distribution, and content conversion. The company provides integrated content-commerce solutions, providing merchants and brands one-stop services for all their sales and marketing needs, from making marketing plans, facilitating content creation, assigning the most relevant content creators, to distributing to the interested users. China's content commerce solution market is expected to grow from 11.4 billion RMB in 2019 to 112.3 billion RMB in 2025, at a CAGR of 46.4%.China’s Content-Commerce Solution Market Size (in terms of revenue), 2015-2025E","news_type":1,"symbols_score_info":{"ZH":0.9}},"isVote":1,"tweetType":1,"viewCount":668,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":148927241,"gmtCreate":1625920191583,"gmtModify":1633936115832,"author":{"id":"3573810325927445","authorId":"3573810325927445","name":"wesskiller88","avatar":"https://static.tigerbbs.com/81e8f42bacc792eef40d846b516e979d","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3573810325927445","authorIdStr":"3573810325927445"},"themes":[],"title":"","htmlText":"Like and comment please","listText":"Like and comment please","text":"Like and comment please","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":7,"commentSize":4,"repostSize":0,"link":"https://laohu8.com/post/148927241","repostId":"2150370120","repostType":4,"isVote":1,"tweetType":1,"viewCount":621,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":143149516,"gmtCreate":1625784859835,"gmtModify":1633937470163,"author":{"id":"3573810325927445","authorId":"3573810325927445","name":"wesskiller88","avatar":"https://static.tigerbbs.com/81e8f42bacc792eef40d846b516e979d","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3573810325927445","authorIdStr":"3573810325927445"},"themes":[],"title":"","htmlText":"Like and comment please&nbsp;","listText":"Like and comment please&nbsp;","text":"Like and comment please","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":6,"commentSize":4,"repostSize":0,"link":"https://laohu8.com/post/143149516","repostId":"1162204971","repostType":4,"isVote":1,"tweetType":1,"viewCount":505,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":371548847,"gmtCreate":1618962944889,"gmtModify":1634289627897,"author":{"id":"3573810325927445","authorId":"3573810325927445","name":"wesskiller88","avatar":"https://static.tigerbbs.com/81e8f42bacc792eef40d846b516e979d","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3573810325927445","authorIdStr":"3573810325927445"},"themes":[],"title":"","htmlText":"Like and comment please. 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