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$小米集团-W(01810)$
山高水长长
2021-06-24
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OPPO与一加正式合并 携手进军高端化市场雄心尽显
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href=https://cj.sina.cn/article/norm_detail?url=https://k.sina.cn/article_2311077472_89c03e6002001ob77.html><strong>证券日报之声</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>本报记者 许洁 见习记者 董枳君6月16日下午，一加手机创始人刘作虎发布内部邮件称，“在一加和OPPO核心管理团队的一致建议下，我们决定将一加团队和OPPO团队进行全面合并；一加将成为OPPO旗下独立运营的品牌。”对此，《证券日报》记者向OPPO方面求证，对方予以确认，并表示，是为进一步发挥协同作战的优势，更好地整合资源。OPPO和一加合并不意外一加的创始人兼CEO刘作虎曾先后在OPPO担任蓝光...</p>\n\n<a href=\"https://cj.sina.cn/article/norm_detail?url=https://k.sina.cn/article_2311077472_89c03e6002001ob77.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/94cb9700f3f29d04bf8b12518f8d575f","relate_stocks":{"03086":"华夏纳指","01810":"小米集团-W","09086":"华夏纳指-U","AAPL":"苹果"},"source_url":"https://cj.sina.cn/article/norm_detail?url=https://k.sina.cn/article_2311077472_89c03e6002001ob77.html","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2145319013","content_text":"本报记者 许洁 见习记者 董枳君6月16日下午，一加手机创始人刘作虎发布内部邮件称，“在一加和OPPO核心管理团队的一致建议下，我们决定将一加团队和OPPO团队进行全面合并；一加将成为OPPO旗下独立运营的品牌。”对此，《证券日报》记者向OPPO方面求证，对方予以确认，并表示，是为进一步发挥协同作战的优势，更好地整合资源。OPPO和一加合并不意外一加的创始人兼CEO刘作虎曾先后在OPPO担任蓝光事业部总经理、副总经理等，2013年离开OPPO后才创立了一加品牌。虽然一加自成立以来，市场、产品都是独立运营的，但一直与OPPO拥有共同的投资方，而且在供应链和产品线上保持共享。2020年7月份，OPPO商城更名为欢太商城，更名后的欢太商城包括OPPO、一加、realme三个品牌系列产品；2020年10月份，刘作虎回到OPPO全面负责旗下产品规划与体验，与此同时，他依然是一加创始人和CEO。2020年年底，一加的研发、电商及客服部门与OPPO相应部门顺利融合；今年3月份，一加新款手机一加9系列放弃了原来的氢OS，采用了与OPPO手机相同的ColorOS操作系统。对此，运营商世界网总编辑康钊对《证券日报》记者表示，首先，一加在国内市场的营销和渠道主要集中在线上，而OPPO在国内的线下营销及线下渠道方面要远强于一加。同时，一加更是培养出了一批黏性极高的男性用户，这是目前OPPO相对缺失的。其次，一加在海外市场的深耕也是OPPO所需要的。一加在海外市场的营销和渠道上比OPPO有优势。一加目前已经在欧洲、印度、美国等部分海外地区的高端市场有一定占有率，这对急于寻求海外高端市场突破的OPPO来说非常具有吸引力。天眼查APP显示，一加的母公司为深圳市万普拉斯科技有限公司。与其他国内手机品牌不同，一加在定位上直接对标苹果，只专注做旗舰机，而不是像小米、魅族、VIVO等品牌一样先发几款中低端机，然后发布一款性价比高的机型，培养到一定规模的用户后再做一款旗舰机。尽管在国内一加是个小众品牌，但在国际市场，例如北美、欧洲、中东、非洲，以及亚太地区销量跻进前五，排在一加前面的是苹果、华为、三星这样的巨头。OPPO的算盘是什么？高端市场战火正燃，OPPO需要一加。抢占高端手机市场份额已成为小米、OPPO、VIVO的重点目标。然而在小米、VIVO和OPPO这几家国内品牌中，还不足以单独与苹果抗衡。据IDC报告显示，2020年上半年国内高端手机（600美元以上）总销量2350万台，华为以44.1%的份额位居第一，苹果则以微弱的差距排在第二，占比44%。排在第3名-第5名的分别为小米、OPPO和三星，留给他们的高端手机市场份额仅为11.9%。OPPO仅占有2.6%的市场份额。康钊对《证券日报》记者指出，一方面，合作是为了避免双方在高端市场的竞争，减少内耗。比如OPPO旗舰手机Find系列与一加9就在产品定位、售价等层面都有重合部分，双方主推的卖点都是影像和色彩。另一方面，也是为了增强竞争力，合力对抗苹果。在高端市场中，苹果的地位不容置疑。再加上现在VIVO、小米、荣耀都在挤进高端市场，一加与OPPO必须团队作战才足以共同应对激烈的手机市场外部竞争。作为最有力的竞争者小米也在拓展线下门店。2020年年底，小米完成了三年开1000家门店的计划，而到今年4月份，小米之家已经拓展到5000家门店。此外，有媒体称，今年年初OPPO也申请了造车专利，像“测距装置，测距方法，防撞提醒的方法，装置，车载设备”等，这些专利都与自动驾驶或无人驾驶有关。对此，《证券日报》记者向OPPO方面求证，但并未得到回应。不管冲击高端手机市场，还是入局造车狂潮，OPPO显然已在加快动作，未来市场格局或还会发生动态变化。","news_type":1,"symbols_score_info":{"01810":0.87,"03086":0.6,"09086":0.6,"AAPL":0.62}},"isVote":1,"tweetType":1,"viewCount":1496,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"hots":[{"id":490108518138064,"gmtCreate":1760682537477,"gmtModify":1760683550423,"author":{"id":"3578122520516904","authorId":"3578122520516904","name":"山高水长长","avatar":"https://static.tigerbbs.com/dbd904b8755f2f72a1cbee507ecb3225","crmLevel":4,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3578122520516904","authorIdStr":"3578122520516904"},"themes":[],"htmlText":"<a 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00:05","market":"sh","language":"zh","title":"OPPO与一加正式合并 携手进军高端化市场雄心尽显","url":"https://stock-news.laohu8.com/highlight/detail?id=2145319013","media":"证券日报之声","summary":"高端市场战火正燃，OPPO需要一加。抢占高端手机市场份额已成为小米、OPPO、VIVO的重点目标。OPPO仅占有2.6%的市场份额。比如OPPO旗舰手机Find系列与一加9就在产品定位、售价等层面都有重合部分，双方主推的卖点都是影像和色彩。在高端市场中，苹果的地位不容置疑。不管冲击高端手机市场，还是入局造车狂潮，OPPO显然已在加快动作，未来市场格局或还会发生动态变化。","content":"<div>\n<p>本报记者 许洁 见习记者 董枳君6月16日下午，一加手机创始人刘作虎发布内部邮件称，“在一加和OPPO核心管理团队的一致建议下，我们决定将一加团队和OPPO团队进行全面合并；一加将成为OPPO旗下独立运营的品牌。”对此，《证券日报》记者向OPPO方面求证，对方予以确认，并表示，是为进一步发挥协同作战的优势，更好地整合资源。OPPO和一加合并不意外一加的创始人兼CEO刘作虎曾先后在OPPO担任蓝光...</p>\n\n<a href=\"https://cj.sina.cn/article/norm_detail?url=https://k.sina.cn/article_2311077472_89c03e6002001ob77.html\">Web Link</a>\n\n</div>\n","source":"sina_symbol","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>OPPO与一加正式合并 携手进军高端化市场雄心尽显</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; 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height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nOPPO与一加正式合并 携手进军高端化市场雄心尽显\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-06-24 00:05 北京时间 <a href=https://cj.sina.cn/article/norm_detail?url=https://k.sina.cn/article_2311077472_89c03e6002001ob77.html><strong>证券日报之声</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>本报记者 许洁 见习记者 董枳君6月16日下午，一加手机创始人刘作虎发布内部邮件称，“在一加和OPPO核心管理团队的一致建议下，我们决定将一加团队和OPPO团队进行全面合并；一加将成为OPPO旗下独立运营的品牌。”对此，《证券日报》记者向OPPO方面求证，对方予以确认，并表示，是为进一步发挥协同作战的优势，更好地整合资源。OPPO和一加合并不意外一加的创始人兼CEO刘作虎曾先后在OPPO担任蓝光...</p>\n\n<a href=\"https://cj.sina.cn/article/norm_detail?url=https://k.sina.cn/article_2311077472_89c03e6002001ob77.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/94cb9700f3f29d04bf8b12518f8d575f","relate_stocks":{"03086":"华夏纳指","01810":"小米集团-W","09086":"华夏纳指-U","AAPL":"苹果"},"source_url":"https://cj.sina.cn/article/norm_detail?url=https://k.sina.cn/article_2311077472_89c03e6002001ob77.html","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2145319013","content_text":"本报记者 许洁 见习记者 董枳君6月16日下午，一加手机创始人刘作虎发布内部邮件称，“在一加和OPPO核心管理团队的一致建议下，我们决定将一加团队和OPPO团队进行全面合并；一加将成为OPPO旗下独立运营的品牌。”对此，《证券日报》记者向OPPO方面求证，对方予以确认，并表示，是为进一步发挥协同作战的优势，更好地整合资源。OPPO和一加合并不意外一加的创始人兼CEO刘作虎曾先后在OPPO担任蓝光事业部总经理、副总经理等，2013年离开OPPO后才创立了一加品牌。虽然一加自成立以来，市场、产品都是独立运营的，但一直与OPPO拥有共同的投资方，而且在供应链和产品线上保持共享。2020年7月份，OPPO商城更名为欢太商城，更名后的欢太商城包括OPPO、一加、realme三个品牌系列产品；2020年10月份，刘作虎回到OPPO全面负责旗下产品规划与体验，与此同时，他依然是一加创始人和CEO。2020年年底，一加的研发、电商及客服部门与OPPO相应部门顺利融合；今年3月份，一加新款手机一加9系列放弃了原来的氢OS，采用了与OPPO手机相同的ColorOS操作系统。对此，运营商世界网总编辑康钊对《证券日报》记者表示，首先，一加在国内市场的营销和渠道主要集中在线上，而OPPO在国内的线下营销及线下渠道方面要远强于一加。同时，一加更是培养出了一批黏性极高的男性用户，这是目前OPPO相对缺失的。其次，一加在海外市场的深耕也是OPPO所需要的。一加在海外市场的营销和渠道上比OPPO有优势。一加目前已经在欧洲、印度、美国等部分海外地区的高端市场有一定占有率，这对急于寻求海外高端市场突破的OPPO来说非常具有吸引力。天眼查APP显示，一加的母公司为深圳市万普拉斯科技有限公司。与其他国内手机品牌不同，一加在定位上直接对标苹果，只专注做旗舰机，而不是像小米、魅族、VIVO等品牌一样先发几款中低端机，然后发布一款性价比高的机型，培养到一定规模的用户后再做一款旗舰机。尽管在国内一加是个小众品牌，但在国际市场，例如北美、欧洲、中东、非洲，以及亚太地区销量跻进前五，排在一加前面的是苹果、华为、三星这样的巨头。OPPO的算盘是什么？高端市场战火正燃，OPPO需要一加。抢占高端手机市场份额已成为小米、OPPO、VIVO的重点目标。然而在小米、VIVO和OPPO这几家国内品牌中，还不足以单独与苹果抗衡。据IDC报告显示，2020年上半年国内高端手机（600美元以上）总销量2350万台，华为以44.1%的份额位居第一，苹果则以微弱的差距排在第二，占比44%。排在第3名-第5名的分别为小米、OPPO和三星，留给他们的高端手机市场份额仅为11.9%。OPPO仅占有2.6%的市场份额。康钊对《证券日报》记者指出，一方面，合作是为了避免双方在高端市场的竞争，减少内耗。比如OPPO旗舰手机Find系列与一加9就在产品定位、售价等层面都有重合部分，双方主推的卖点都是影像和色彩。另一方面，也是为了增强竞争力，合力对抗苹果。在高端市场中，苹果的地位不容置疑。再加上现在VIVO、小米、荣耀都在挤进高端市场，一加与OPPO必须团队作战才足以共同应对激烈的手机市场外部竞争。作为最有力的竞争者小米也在拓展线下门店。2020年年底，小米完成了三年开1000家门店的计划，而到今年4月份，小米之家已经拓展到5000家门店。此外，有媒体称，今年年初OPPO也申请了造车专利，像“测距装置，测距方法，防撞提醒的方法，装置，车载设备”等，这些专利都与自动驾驶或无人驾驶有关。对此，《证券日报》记者向OPPO方面求证，但并未得到回应。不管冲击高端手机市场，还是入局造车狂潮，OPPO显然已在加快动作，未来市场格局或还会发生动态变化。","news_type":1,"symbols_score_info":{"01810":0.87,"03086":0.6,"09086":0.6,"AAPL":0.62}},"isVote":1,"tweetType":1,"viewCount":1496,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"lives":[]}
