+关注
偏离均价多少合适
暂无个人介绍
IP属地：福建
3
关注
0
粉丝
0
主题
0
勋章
主贴
热门
偏离均价多少合适
07-07
美团在我这边没啥诚意，红包还不大，还有配送费，用了好几年饿了么？
美团、阿里昨夜开启史诗级外卖大战，美团一度宕机无法下单！
偏离均价多少合适
2024-12-08
穿越必备
去老虎APP查看更多动态
{"i18n":{"language":"zh_CN"},"userPageInfo":{"id":"4196374049725482","uuid":"4196374049725482","gmtCreate":1733270884994,"gmtModify":1751885069668,"name":"偏离均价多少合适","pinyin":"pljjdshspianlijunjiaduoshaoheshi","introduction":"","introductionEn":"","signature":"","avatar":"https://static.tigerbbs.com/9d736629723b6305a814ab61d54d95c6","hat":null,"hatId":null,"hatName":null,"vip":1,"status":2,"fanSize":0,"headSize":3,"tweetSize":2,"questionSize":0,"limitLevel":999,"accountStatus":1,"level":{"id":0,"name":"","nameTw":"","represent":"","factor":"","iconColor":"","bgColor":""},"themeCounts":0,"badgeCounts":0,"badges":[],"moderator":false,"superModerator":false,"manageSymbols":null,"badgeLevel":null,"boolIsFan":false,"boolIsHead":false,"favoriteSize":0,"symbols":null,"coverImage":null,"realNameVerified":null,"userBadges":[],"userBadgeCount":0,"currentWearingBadge":null,"individualDisplayBadges":null,"crmLevel":1,"crmLevelSwitch":0,"location":"福建","starInvestorFollowerNum":0,"starInvestorFlag":false,"starInvestorOrderShareNum":0,"subscribeStarInvestorNum":1,"ror":null,"winRationPercentage":null,"showRor":false,"investmentPhilosophy":null,"starInvestorSubscribeFlag":false},"baikeInfo":{},"tab":"post","tweets":[{"id":453936952316288,"gmtCreate":1751846544522,"gmtModify":1751846679976,"author":{"id":"4196374049725482","authorId":"4196374049725482","name":"偏离均价多少合适","avatar":"https://static.tigerbbs.com/9d736629723b6305a814ab61d54d95c6","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"4196374049725482","authorIdStr":"4196374049725482"},"themes":[],"htmlText":"美团在我这边没啥诚意，红包还不大，还有配送费，用了好几年饿了么？","listText":"美团在我这边没啥诚意，红包还不大，还有配送费，用了好几年饿了么？","text":"美团在我这边没啥诚意，红包还不大，还有配送费，用了好几年饿了么？","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/453936952316288","repostId":"2549323292","repostType":2,"repost":{"id":"2549323292","kind":"news","pubTimestamp":1751773080,"share":"https://www.laohu8.com/m/news/2549323292?lang=&edition=full","pubTime":"2025-07-06 11:38","market":"hk","language":"zh","title":"美团、阿里昨夜开启史诗级外卖大战，美团一度宕机无法下单！","url":"https://stock-news.laohu8.com/highlight/detail?id=2549323292","media":"华尔街见闻","summary":"7月5日晚间，阿里、美团上演了外卖大战。两大平台放出了大量且大额的外卖红包券。其中包括“满25减21”“满25减20”“满16减16”等多张无门槛的外卖券。随着优惠券的发放，不断有用户涌入阿里、美团两大平台下单，导致美团一度出现宕机。美团内网公布的信息显示，截至7月5日22时54分，美团即时零售当日订单已经突破了1.2亿单，其中餐饮订单已超过1亿单。","content":"<html><head></head><body><p>7月5日晚间，阿里、<a href=\"https://laohu8.com/S/MPNGY\">美团</a>上演了外卖大战！</p><h2 id=\"id_76067693\">外卖大战</h2><p>7月5日晚间，泰勒不断从各大社交媒体看到消息，阿里、<a href=\"https://laohu8.com/S/03690\">美团</a>两大平台放出了大量且大额的外卖红包券。其中包括“满25减21”“满25减20”“满16减16”等多张无门槛的外卖券。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/3c8a4b45fffade9c1c00eebb4c3d583a\" title=\"\" tg-width=\"527\" tg-height=\"579\"/></p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/429aa677e89065cdf9b516666449c6c6\" title=\"\" tg-width=\"645\" tg-height=\"159\"/></p><p>甚至部分外卖还能“零元购”。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/836775430703c1e93eaec4f631eb57d1\" title=\"\" tg-width=\"641\" tg-height=\"1004\"/></p><p>至此，7月5日晚上的外卖大战正式开启。</p><p>一杯最常见的瑞幸美式咖啡，在红包券的加持下，美团、阿里平台购买仅分别需要2.2元和4.2元，且不需要配送费。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/f9ff46ef90ff23b6baa744ff34fc25da\" title=\"\" tg-width=\"1080\" tg-height=\"681\"/></p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/091a1787db75a767b30070ab76ce623d\" title=\"\" tg-width=\"639\" tg-height=\"570\"/></p><p>一个肯德基的香辣鸡腿堡外卖价格仅需要不到10元，优惠20元。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/c21b74c05fd7c0f2c217ceff25781715\" title=\"\" tg-width=\"621\" tg-height=\"548\"/></p><p><a href=\"https://laohu8.com/S/MCD\">麦当劳</a>一份双层鳕鱼汉堡套餐，平时需要超40元，7月5日晚间仅需要支付28元。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/b430d0e9dcb12f634c8445a9af4d8972\" title=\"\" tg-width=\"633\" tg-height=\"744\"/></p><p>随着优惠券的发放，不断有用户涌入阿里、美团两大平台下单，导致美团一度出现宕机。网友反映美团外卖点餐页面卡顿、优惠券使用异常，多次重试仍无法下单。对此，美团方面回应称，7月5日下午6点前后，因用户下单量突破历史峰值，触发了服务器限流保护，美团App小范围地区用户出现了短时服务异常，现已全面恢复，大家可以正常下单。在此期间部分受影响用户的优惠券，可延续至次日继续使用。此外，针对部分受系统影响短暂出现接单异常的商家，“我们将进行回溯，确保商家评分及后续排名等不受影响”。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/0cdf7ff3e6df55da0529d81d34f4a89f\" title=\"\" tg-width=\"1071\" tg-height=\"573\"/></p><p>美团内网公布的信息显示，截至7月5日22时54分，美团即时零售当日订单已经突破了1.2亿单，其中餐饮订单已超过1亿单。当晚20时45分，美团内网曾显示即时零售日订单突破了1亿单。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/cf7cd816c6df5ddbf187a480d240ed4e\" title=\"\" tg-width=\"1080\" tg-height=\"1920\"/></p><h2 id=\"id_2240217602\">为何突发外卖大战？</h2><p>7月5日的外卖大战，可能源于阿里宣布下场加入外卖补贴引发。</p><p>7月2日，淘宝闪购宣布，启动规模高达500亿元的补贴计划，将在未来12个月直补消费者及商家，通过发放大额红包、免单卡、官方补贴一口价商品等方式给消费者带来优惠，同时上线店铺、商品、配送补贴及免佣减佣等措施，促进商家生意增长。</p><p>有消息称，7月5日是阿里外卖的冲单日，目标是峰值订单超过美团，预计9000万到1亿单。另外，阿里外卖的目标是2到3个月后，整体订单和美团对齐。</p><p>而为了阻击阿里，美团也上线了大量的外卖优惠券。</p><p><a href=\"https://laohu8.com/S/GS\">高盛</a>在最新研报中构建了三种竞争情形，以评估外卖配送和即时零售市场的未来格局。</p><p>情形一（基准情形）：假设美团成功捍卫市场份额领先地位。</p><p>基于用户忠诚度、配送网络优势和在低线城市的强势地位，美团将与阿里、<a href=\"https://laohu8.com/S/JD\">京东</a>形成5.5:3.5:1的市场格局。在此情形下，美团将牺牲短期盈利能力，外卖和即时零售业务的EBITDA单价分别降至0.7元和0元，但长期有望恢复至1.0元水平。</p><p>情形二：预设<a href=\"https://laohu8.com/S/BABA\">阿里巴巴</a>通过持续500亿元投资获得重大市场份额。</p><p>凭借淘宝即时商务与饿了么整合后的协同效应，以及淘宝平台2倍于美团和京东的日活用户优势，双方将形成4.5:4.5:1的双寡头格局，京东仍为第三名。</p><p>情形三：假设京东凭借商户覆盖改善和15万全职骑手的投入，实现5:3:2的三方竞争格局。京东的外卖业务EBITDA单价将从2025年的-6.2元改善至长期的0.5元。</p><p>高盛分析认为，此轮外卖价格战的根本目标并非外卖业务本身的盈利，而是通过高频次的外卖服务获取用户流量，交叉销售至盈利能力更强的电商和旅行业务。</p><p>高盛预计，将外卖亏损视为营销支出的长期投资策略，将在2025年至2026年上半年给各平台带来近期阵痛，但可能在中期带来营销效率提升。</p><p>长期来看，随着竞争正常化，<a href=\"https://laohu8.com/S/09988\">阿里巴巴</a>和京东有望将用户获取营销支出重新配置至外卖补贴，在2027年实现适度盈利或盈亏平衡，从而提升GMV利润率。</p></body></html>","source":"wallstreetcn_hot_news","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>美团、阿里昨夜开启史诗级外卖大战，美团一度宕机无法下单！</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n美团、阿里昨夜开启史诗级外卖大战，美团一度宕机无法下单！\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-07-06 11:38 北京时间 <a href=https://wallstreetcn.com/articles/3750502><strong>华尔街见闻</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>7月5日晚间，阿里、美团上演了外卖大战！外卖大战7月5日晚间，泰勒不断从各大社交媒体看到消息，阿里、美团两大平台放出了大量且大额的外卖红包券。其中包括“满25减21”“满25减20”“满16减16”等多张无门槛的外卖券。甚至部分外卖还能“零元购”。至此，7月5日晚上的外卖大战正式开启。一杯最常见的瑞幸美式咖啡，在红包券的加持下，美团、阿里平台购买仅分别需要2.2元和4.2元，且不需要配送费。一个...</p>\n\n<a href=\"https://wallstreetcn.com/articles/3750502\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/d90f2b8b734cbd89323cda0d6151b96a","relate_stocks":{"LU2087589342.USD":"BGF ASIAN MULTI-ASSET INCOME \"A6\" (USD) INC","LU0106831901.USD":"贝莱德世界金融基金A2","LU2778985437.USD":"ALLIANZ CHINA FUTURE TECHNOLOGIES \"A\" (USD) INC","IE00BGV7N243.SGD":"FSSA Global Emerging Markets Focus I Acc SGD","LU0132412106.USD":"abrdn SICAV I - EMERGING MARKETS EQUITY \"A\" (USD) ACC","IE00B19Z3B42.SGD":"Legg Mason ClearBridge - Value A Acc SGD","BABA":"阿里巴巴","LU1675838814.USD":"AB SICAV I - EMERGING MARKETS LOW VOLATILITY EQUITY PORTFOLIO \"AD\" (USD) INC","BK4122":"互联网与直销零售","SG9999001689.USD":"施罗德亚洲成长股票","LU0651947912.USD":"BGF EMERGING MARKETS EQUITY INCOME \"A5G\" (USD) INC","LU0228367735.SGD":"Eastspring Investments - Asian Equity Fund AS SGD","LU2097828557.USD":"AZ EQUITY CHINA \"A\" (USD) ACC","LU0140636845.USD":"施罗德大中华区股票A Acc","BK4505":"高瓴资本持仓","LU0048580855.USD":"富达大中华区A","03690":"美团-W","LU0043850808.USD":"HSBC GIF ASIA EX JAPAN EQUITY \"AD\" INC","BK4538":"云计算","LU0052756011.USD":"TEMPLETON GLOBAL BALANCED \"A\" (USD) INC","IE00BPRC5H50.USD":"NEUBERGER BERMAN CHINA EQUITY \"A\" (USD) INC","LU0251142724.SGD":"Fidelity America A-SGD","LU1051769294.HKD":"BGF EMERGING MARKETS EQUITY INCOME \"A6\"(HKDHDG) INC","LU0672654166.SGD":"FTIF - Templeton Asian Growth A (acc) SGD-H1","LU0651946864.USD":"贝莱德新兴市场股票收益A2","09988":"阿里巴巴-W","BK4548":"巴美列捷福持仓","LU0577902371.SGD":"FULLERTON LUX FUNDS - ASIA GROWTH & INCOME EQUITIE \"I\" (SGD) ACC","LU0314109678.HKD":"MANULIFE GF DRAGON GROWTH \"AA\" (HKD) INC","BK4552":"Archegos爆仓风波概念","LU0979878070.USD":"FULLERTON LUX FUNDS - ASIA ABSOLUTE ALPHA \"A\" (USD) ACC","MPNGY":"美团ADR","LU1719994722.HKD":"NINETY ONE GSF ALL CHINA EQUITY \"A\" (HKD) ACC","LU0540923850.HKD":"ALLIANZ HONG KONG EQUITY \"A\" (HKD) INC","LU0072913022.USD":"UBS (LUX) EQUITY FUND - GREATER CHINA \"P\" (USD) ACC","LU1720050803.USD":"安联全方位中国股票基金","LU0572944931.SGD":"Janus Henderson Horizon China Opportunities A2 SGD","BK4607":"DeepSeek概念股","LU0214875030.USD":"HSBC GIF BRIC EQUITY \"M2C\" (USD) ACC","LU0700851271.USD":"NINETY ONE GSF EMERGING MARKETS MULTI-ASSET \"A\" (USD) ACC","LU1868837136.USD":"CT (LUX) I AMERICAN \"8\" (USD) ACC","BK4220":"综合零售","LU2476274308.USD":"ALLIANZ CHINA FUTURE TECHNOLOGIES \"AT\" (USD) ACC","LU2471134952.CNY":"INVESCO GLOBAL EQUITY INCOME ADVANTAGE \"A\" (CNYHDG) INC"},"source_url":"https://wallstreetcn.com/articles/3750502","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2549323292","content_text":"7月5日晚间，阿里、美团上演了外卖大战！外卖大战7月5日晚间，泰勒不断从各大社交媒体看到消息，阿里、美团两大平台放出了大量且大额的外卖红包券。其中包括“满25减21”“满25减20”“满16减16”等多张无门槛的外卖券。甚至部分外卖还能“零元购”。至此，7月5日晚上的外卖大战正式开启。一杯最常见的瑞幸美式咖啡，在红包券的加持下，美团、阿里平台购买仅分别需要2.2元和4.2元，且不需要配送费。一个肯德基的香辣鸡腿堡外卖价格仅需要不到10元，优惠20元。麦当劳一份双层鳕鱼汉堡套餐，平时需要超40元，7月5日晚间仅需要支付28元。随着优惠券的发放，不断有用户涌入阿里、美团两大平台下单，导致美团一度出现宕机。网友反映美团外卖点餐页面卡顿、优惠券使用异常，多次重试仍无法下单。对此，美团方面回应称，7月5日下午6点前后，因用户下单量突破历史峰值，触发了服务器限流保护，美团App小范围地区用户出现了短时服务异常，现已全面恢复，大家可以正常下单。在此期间部分受影响用户的优惠券，可延续至次日继续使用。此外，针对部分受系统影响短暂出现接单异常的商家，“我们将进行回溯，确保商家评分及后续排名等不受影响”。美团内网公布的信息显示，截至7月5日22时54分，美团即时零售当日订单已经突破了1.2亿单，其中餐饮订单已超过1亿单。当晚20时45分，美团内网曾显示即时零售日订单突破了1亿单。为何突发外卖大战？7月5日的外卖大战，可能源于阿里宣布下场加入外卖补贴引发。7月2日，淘宝闪购宣布，启动规模高达500亿元的补贴计划，将在未来12个月直补消费者及商家，通过发放大额红包、免单卡、官方补贴一口价商品等方式给消费者带来优惠，同时上线店铺、商品、配送补贴及免佣减佣等措施，促进商家生意增长。有消息称，7月5日是阿里外卖的冲单日，目标是峰值订单超过美团，预计9000万到1亿单。另外，阿里外卖的目标是2到3个月后，整体订单和美团对齐。而为了阻击阿里，美团也上线了大量的外卖优惠券。高盛在最新研报中构建了三种竞争情形，以评估外卖配送和即时零售市场的未来格局。情形一（基准情形）：假设美团成功捍卫市场份额领先地位。基于用户忠诚度、配送网络优势和在低线城市的强势地位，美团将与阿里、京东形成5.5:3.5:1的市场格局。在此情形下，美团将牺牲短期盈利能力，外卖和即时零售业务的EBITDA单价分别降至0.7元和0元，但长期有望恢复至1.0元水平。情形二：预设阿里巴巴通过持续500亿元投资获得重大市场份额。凭借淘宝即时商务与饿了么整合后的协同效应，以及淘宝平台2倍于美团和京东的日活用户优势，双方将形成4.5:4.5:1的双寡头格局，京东仍为第三名。情形三：假设京东凭借商户覆盖改善和15万全职骑手的投入，实现5:3:2的三方竞争格局。京东的外卖业务EBITDA单价将从2025年的-6.2元改善至长期的0.5元。高盛分析认为，此轮外卖价格战的根本目标并非外卖业务本身的盈利，而是通过高频次的外卖服务获取用户流量，交叉销售至盈利能力更强的电商和旅行业务。高盛预计，将外卖亏损视为营销支出的长期投资策略，将在2025年至2026年上半年给各平台带来近期阵痛，但可能在中期带来营销效率提升。长期来看，随着竞争正常化，阿里巴巴和京东有望将用户获取营销支出重新配置至外卖补贴，在2027年实现适度盈利或盈亏平衡，从而提升GMV利润率。","news_type":1,"symbols_score_info":{"03690":1.1,"09988":1.1,"BABA":1.1,"MPNGY":1.1}},"isVote":1,"tweetType":1,"viewCount":307,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":379263405338944,"gmtCreate":1733619043752,"gmtModify":1733621353460,"author":{"id":"4196374049725482","authorId":"4196374049725482","name":"偏离均价多少合适","avatar":"https://static.tigerbbs.com/9d736629723b6305a814ab61d54d95c6","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"4196374049725482","authorIdStr":"4196374049725482"},"themes":[],"htmlText":"穿越必备","listText":"穿越必备","text":"穿越必备","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/379263405338944","isVote":1,"tweetType":1,"viewCount":1085,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"hots":[{"id":453936952316288,"gmtCreate":1751846544522,"gmtModify":1751846679976,"author":{"id":"4196374049725482","authorId":"4196374049725482","name":"偏离均价多少合适","avatar":"https://static.tigerbbs.com/9d736629723b6305a814ab61d54d95c6","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"4196374049725482","authorIdStr":"4196374049725482"},"themes":[],"htmlText":"美团在我这边没啥诚意，红包还不大，还有配送费，用了好几年饿了么？","listText":"美团在我这边没啥诚意，红包还不大，还有配送费，用了好几年饿了么？","text":"美团在我这边没啥诚意，红包还不大，还有配送费，用了好几年饿了么？","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/453936952316288","repostId":"2549323292","repostType":2,"repost":{"id":"2549323292","kind":"news","pubTimestamp":1751773080,"share":"https://www.laohu8.com/m/news/2549323292?lang=&edition=full","pubTime":"2025-07-06 11:38","market":"hk","language":"zh","title":"美团、阿里昨夜开启史诗级外卖大战，美团一度宕机无法下单！","url":"https://stock-news.laohu8.com/highlight/detail?id=2549323292","media":"华尔街见闻","summary":"7月5日晚间，阿里、美团上演了外卖大战。两大平台放出了大量且大额的外卖红包券。其中包括“满25减21”“满25减20”“满16减16”等多张无门槛的外卖券。随着优惠券的发放，不断有用户涌入阿里、美团两大平台下单，导致美团一度出现宕机。美团内网公布的信息显示，截至7月5日22时54分，美团即时零售当日订单已经突破了1.2亿单，其中餐饮订单已超过1亿单。","content":"<html><head></head><body><p>7月5日晚间，阿里、<a href=\"https://laohu8.com/S/MPNGY\">美团</a>上演了外卖大战！</p><h2 id=\"id_76067693\">外卖大战</h2><p>7月5日晚间，泰勒不断从各大社交媒体看到消息，阿里、<a href=\"https://laohu8.com/S/03690\">美团</a>两大平台放出了大量且大额的外卖红包券。其中包括“满25减21”“满25减20”“满16减16”等多张无门槛的外卖券。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/3c8a4b45fffade9c1c00eebb4c3d583a\" title=\"\" tg-width=\"527\" tg-height=\"579\"/></p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/429aa677e89065cdf9b516666449c6c6\" title=\"\" tg-width=\"645\" tg-height=\"159\"/></p><p>甚至部分外卖还能“零元购”。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/836775430703c1e93eaec4f631eb57d1\" title=\"\" tg-width=\"641\" tg-height=\"1004\"/></p><p>至此，7月5日晚上的外卖大战正式开启。</p><p>一杯最常见的瑞幸美式咖啡，在红包券的加持下，美团、阿里平台购买仅分别需要2.2元和4.2元，且不需要配送费。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/f9ff46ef90ff23b6baa744ff34fc25da\" title=\"\" tg-width=\"1080\" tg-height=\"681\"/></p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/091a1787db75a767b30070ab76ce623d\" title=\"\" tg-width=\"639\" tg-height=\"570\"/></p><p>一个肯德基的香辣鸡腿堡外卖价格仅需要不到10元，优惠20元。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/c21b74c05fd7c0f2c217ceff25781715\" title=\"\" tg-width=\"621\" tg-height=\"548\"/></p><p><a href=\"https://laohu8.com/S/MCD\">麦当劳</a>一份双层鳕鱼汉堡套餐，平时需要超40元，7月5日晚间仅需要支付28元。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/b430d0e9dcb12f634c8445a9af4d8972\" title=\"\" tg-width=\"633\" tg-height=\"744\"/></p><p>随着优惠券的发放，不断有用户涌入阿里、美团两大平台下单，导致美团一度出现宕机。网友反映美团外卖点餐页面卡顿、优惠券使用异常，多次重试仍无法下单。对此，美团方面回应称，7月5日下午6点前后，因用户下单量突破历史峰值，触发了服务器限流保护，美团App小范围地区用户出现了短时服务异常，现已全面恢复，大家可以正常下单。在此期间部分受影响用户的优惠券，可延续至次日继续使用。此外，针对部分受系统影响短暂出现接单异常的商家，“我们将进行回溯，确保商家评分及后续排名等不受影响”。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/0cdf7ff3e6df55da0529d81d34f4a89f\" title=\"\" tg-width=\"1071\" tg-height=\"573\"/></p><p>美团内网公布的信息显示，截至7月5日22时54分，美团即时零售当日订单已经突破了1.2亿单，其中餐饮订单已超过1亿单。当晚20时45分，美团内网曾显示即时零售日订单突破了1亿单。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/cf7cd816c6df5ddbf187a480d240ed4e\" title=\"\" tg-width=\"1080\" tg-height=\"1920\"/></p><h2 id=\"id_2240217602\">为何突发外卖大战？</h2><p>7月5日的外卖大战，可能源于阿里宣布下场加入外卖补贴引发。</p><p>7月2日，淘宝闪购宣布，启动规模高达500亿元的补贴计划，将在未来12个月直补消费者及商家，通过发放大额红包、免单卡、官方补贴一口价商品等方式给消费者带来优惠，同时上线店铺、商品、配送补贴及免佣减佣等措施，促进商家生意增长。</p><p>有消息称，7月5日是阿里外卖的冲单日，目标是峰值订单超过美团，预计9000万到1亿单。另外，阿里外卖的目标是2到3个月后，整体订单和美团对齐。</p><p>而为了阻击阿里，美团也上线了大量的外卖优惠券。</p><p><a href=\"https://laohu8.com/S/GS\">高盛</a>在最新研报中构建了三种竞争情形，以评估外卖配送和即时零售市场的未来格局。</p><p>情形一（基准情形）：假设美团成功捍卫市场份额领先地位。</p><p>基于用户忠诚度、配送网络优势和在低线城市的强势地位，美团将与阿里、<a href=\"https://laohu8.com/S/JD\">京东</a>形成5.5:3.5:1的市场格局。在此情形下，美团将牺牲短期盈利能力，外卖和即时零售业务的EBITDA单价分别降至0.7元和0元，但长期有望恢复至1.0元水平。</p><p>情形二：预设<a href=\"https://laohu8.com/S/BABA\">阿里巴巴</a>通过持续500亿元投资获得重大市场份额。</p><p>凭借淘宝即时商务与饿了么整合后的协同效应，以及淘宝平台2倍于美团和京东的日活用户优势，双方将形成4.5:4.5:1的双寡头格局，京东仍为第三名。</p><p>情形三：假设京东凭借商户覆盖改善和15万全职骑手的投入，实现5:3:2的三方竞争格局。京东的外卖业务EBITDA单价将从2025年的-6.2元改善至长期的0.5元。</p><p>高盛分析认为，此轮外卖价格战的根本目标并非外卖业务本身的盈利，而是通过高频次的外卖服务获取用户流量，交叉销售至盈利能力更强的电商和旅行业务。</p><p>高盛预计，将外卖亏损视为营销支出的长期投资策略，将在2025年至2026年上半年给各平台带来近期阵痛，但可能在中期带来营销效率提升。</p><p>长期来看，随着竞争正常化，<a href=\"https://laohu8.com/S/09988\">阿里巴巴</a>和京东有望将用户获取营销支出重新配置至外卖补贴，在2027年实现适度盈利或盈亏平衡，从而提升GMV利润率。</p></body></html>","source":"wallstreetcn_hot_news","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>美团、阿里昨夜开启史诗级外卖大战，美团一度宕机无法下单！</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n美团、阿里昨夜开启史诗级外卖大战，美团一度宕机无法下单！\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-07-06 11:38 北京时间 <a href=https://wallstreetcn.com/articles/3750502><strong>华尔街见闻</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>7月5日晚间，阿里、美团上演了外卖大战！外卖大战7月5日晚间，泰勒不断从各大社交媒体看到消息，阿里、美团两大平台放出了大量且大额的外卖红包券。其中包括“满25减21”“满25减20”“满16减16”等多张无门槛的外卖券。甚至部分外卖还能“零元购”。至此，7月5日晚上的外卖大战正式开启。一杯最常见的瑞幸美式咖啡，在红包券的加持下，美团、阿里平台购买仅分别需要2.2元和4.2元，且不需要配送费。一个...</p>\n\n<a href=\"https://wallstreetcn.com/articles/3750502\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/d90f2b8b734cbd89323cda0d6151b96a","relate_stocks":{"LU2087589342.USD":"BGF ASIAN MULTI-ASSET INCOME \"A6\" (USD) INC","LU0106831901.USD":"贝莱德世界金融基金A2","LU2778985437.USD":"ALLIANZ CHINA FUTURE TECHNOLOGIES \"A\" (USD) INC","IE00BGV7N243.SGD":"FSSA Global Emerging Markets Focus I Acc SGD","LU0132412106.USD":"abrdn SICAV I - EMERGING MARKETS EQUITY \"A\" (USD) ACC","IE00B19Z3B42.SGD":"Legg Mason ClearBridge - Value A Acc SGD","BABA":"阿里巴巴","LU1675838814.USD":"AB SICAV I - EMERGING MARKETS LOW VOLATILITY EQUITY PORTFOLIO \"AD\" (USD) INC","BK4122":"互联网与直销零售","SG9999001689.USD":"施罗德亚洲成长股票","LU0651947912.USD":"BGF EMERGING MARKETS EQUITY INCOME \"A5G\" (USD) INC","LU0228367735.SGD":"Eastspring Investments - Asian Equity Fund AS SGD","LU2097828557.USD":"AZ EQUITY CHINA \"A\" (USD) ACC","LU0140636845.USD":"施罗德大中华区股票A Acc","BK4505":"高瓴资本持仓","LU0048580855.USD":"富达大中华区A","03690":"美团-W","LU0043850808.USD":"HSBC GIF ASIA EX JAPAN EQUITY \"AD\" INC","BK4538":"云计算","LU0052756011.USD":"TEMPLETON GLOBAL BALANCED \"A\" (USD) INC","IE00BPRC5H50.USD":"NEUBERGER BERMAN CHINA EQUITY \"A\" (USD) INC","LU0251142724.SGD":"Fidelity America A-SGD","LU1051769294.HKD":"BGF EMERGING MARKETS EQUITY INCOME \"A6\"(HKDHDG) INC","LU0672654166.SGD":"FTIF - Templeton Asian Growth A (acc) SGD-H1","LU0651946864.USD":"贝莱德新兴市场股票收益A2","09988":"阿里巴巴-W","BK4548":"巴美列捷福持仓","LU0577902371.SGD":"FULLERTON LUX FUNDS - ASIA GROWTH & INCOME EQUITIE \"I\" (SGD) ACC","LU0314109678.HKD":"MANULIFE GF DRAGON GROWTH \"AA\" (HKD) INC","BK4552":"Archegos爆仓风波概念","LU0979878070.USD":"FULLERTON LUX FUNDS - ASIA ABSOLUTE ALPHA \"A\" (USD) ACC","MPNGY":"美团ADR","LU1719994722.HKD":"NINETY ONE GSF ALL CHINA EQUITY \"A\" (HKD) ACC","LU0540923850.HKD":"ALLIANZ HONG KONG EQUITY \"A\" (HKD) INC","LU0072913022.USD":"UBS (LUX) EQUITY FUND - GREATER CHINA \"P\" (USD) ACC","LU1720050803.USD":"安联全方位中国股票基金","LU0572944931.SGD":"Janus Henderson Horizon China Opportunities A2 SGD","BK4607":"DeepSeek概念股","LU0214875030.USD":"HSBC GIF BRIC EQUITY \"M2C\" (USD) ACC","LU0700851271.USD":"NINETY ONE GSF EMERGING MARKETS MULTI-ASSET \"A\" (USD) ACC","LU1868837136.USD":"CT (LUX) I AMERICAN \"8\" (USD) ACC","BK4220":"综合零售","LU2476274308.USD":"ALLIANZ CHINA FUTURE TECHNOLOGIES \"AT\" (USD) ACC","LU2471134952.CNY":"INVESCO GLOBAL EQUITY INCOME ADVANTAGE \"A\" (CNYHDG) INC"},"source_url":"https://wallstreetcn.com/articles/3750502","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2549323292","content_text":"7月5日晚间，阿里、美团上演了外卖大战！外卖大战7月5日晚间，泰勒不断从各大社交媒体看到消息，阿里、美团两大平台放出了大量且大额的外卖红包券。其中包括“满25减21”“满25减20”“满16减16”等多张无门槛的外卖券。甚至部分外卖还能“零元购”。至此，7月5日晚上的外卖大战正式开启。一杯最常见的瑞幸美式咖啡，在红包券的加持下，美团、阿里平台购买仅分别需要2.2元和4.2元，且不需要配送费。一个肯德基的香辣鸡腿堡外卖价格仅需要不到10元，优惠20元。麦当劳一份双层鳕鱼汉堡套餐，平时需要超40元，7月5日晚间仅需要支付28元。随着优惠券的发放，不断有用户涌入阿里、美团两大平台下单，导致美团一度出现宕机。网友反映美团外卖点餐页面卡顿、优惠券使用异常，多次重试仍无法下单。对此，美团方面回应称，7月5日下午6点前后，因用户下单量突破历史峰值，触发了服务器限流保护，美团App小范围地区用户出现了短时服务异常，现已全面恢复，大家可以正常下单。在此期间部分受影响用户的优惠券，可延续至次日继续使用。此外，针对部分受系统影响短暂出现接单异常的商家，“我们将进行回溯，确保商家评分及后续排名等不受影响”。美团内网公布的信息显示，截至7月5日22时54分，美团即时零售当日订单已经突破了1.2亿单，其中餐饮订单已超过1亿单。当晚20时45分，美团内网曾显示即时零售日订单突破了1亿单。为何突发外卖大战？7月5日的外卖大战，可能源于阿里宣布下场加入外卖补贴引发。7月2日，淘宝闪购宣布，启动规模高达500亿元的补贴计划，将在未来12个月直补消费者及商家，通过发放大额红包、免单卡、官方补贴一口价商品等方式给消费者带来优惠，同时上线店铺、商品、配送补贴及免佣减佣等措施，促进商家生意增长。有消息称，7月5日是阿里外卖的冲单日，目标是峰值订单超过美团，预计9000万到1亿单。另外，阿里外卖的目标是2到3个月后，整体订单和美团对齐。而为了阻击阿里，美团也上线了大量的外卖优惠券。高盛在最新研报中构建了三种竞争情形，以评估外卖配送和即时零售市场的未来格局。情形一（基准情形）：假设美团成功捍卫市场份额领先地位。基于用户忠诚度、配送网络优势和在低线城市的强势地位，美团将与阿里、京东形成5.5:3.5:1的市场格局。在此情形下，美团将牺牲短期盈利能力，外卖和即时零售业务的EBITDA单价分别降至0.7元和0元，但长期有望恢复至1.0元水平。情形二：预设阿里巴巴通过持续500亿元投资获得重大市场份额。凭借淘宝即时商务与饿了么整合后的协同效应，以及淘宝平台2倍于美团和京东的日活用户优势，双方将形成4.5:4.5:1的双寡头格局，京东仍为第三名。情形三：假设京东凭借商户覆盖改善和15万全职骑手的投入，实现5:3:2的三方竞争格局。京东的外卖业务EBITDA单价将从2025年的-6.2元改善至长期的0.5元。高盛分析认为，此轮外卖价格战的根本目标并非外卖业务本身的盈利，而是通过高频次的外卖服务获取用户流量，交叉销售至盈利能力更强的电商和旅行业务。高盛预计，将外卖亏损视为营销支出的长期投资策略，将在2025年至2026年上半年给各平台带来近期阵痛，但可能在中期带来营销效率提升。长期来看，随着竞争正常化，阿里巴巴和京东有望将用户获取营销支出重新配置至外卖补贴，在2027年实现适度盈利或盈亏平衡，从而提升GMV利润率。","news_type":1,"symbols_score_info":{"03690":1.1,"09988":1.1,"BABA":1.1,"MPNGY":1.1}},"isVote":1,"tweetType":1,"viewCount":307,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":379263405338944,"gmtCreate":1733619043752,"gmtModify":1733621353460,"author":{"id":"4196374049725482","authorId":"4196374049725482","name":"偏离均价多少合适","avatar":"https://static.tigerbbs.com/9d736629723b6305a814ab61d54d95c6","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"4196374049725482","authorIdStr":"4196374049725482"},"themes":[],"htmlText":"穿越必备","listText":"穿越必备","text":"穿越必备","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/379263405338944","isVote":1,"tweetType":1,"viewCount":1085,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"lives":[]}
