理想MEGA 上市50天市场简报

➡️ 大定数量超7000单
上市不到2个月，大定数量占理想品牌去年 MEGA车型销量近7成

➡️核心客群集中在30-40岁
30-40 岁客群占比达 40%

➡️增换购比例各占一半
购车用户家庭多配备两台及以上车辆，需求以增购MPV或置换旧款MPV为主

➡️ Home版本成热门选择
版本占比90%以上，看得出大家对后排可零重力可旋转的两个座椅有明显偏好

➡️ 主要竞品车型为极氪009
消费者可能是在“豪华尊贵”与“前卫科技”的外观之间做选择

$理想汽车(LI)$ $理想汽车-W(02015)$

来源：微博新渠道-李霸天

新能源汽车俱乐部

一起聊聊你的新能源车和新能源股票~

免责声明：上述内容仅代表发帖人个人观点，不构成本平台的任何投资建议。

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永长红
06-16 23:05
永长红
三年大定7000

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