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江边渔火
07-11
又是一个多棱角和线条不符国内的审美车型,蔚来啥时会开窍?其消费者洞察力真有待提高。
李斌豁出去了!5米大车预售不到20万,为销量和四季度盈利拼了
江边渔火
05-21
当然还有质疑,在消费降级的大趋势下,不用心打磨超高性价比的爆款,而去死抱高大上,须知在这种大经济周期下,绝大多数人民大众对高大上的文化心理是有抵触的,既然打死不肯放下身段,那就请熬到经济周期反转之日吧。。
李斌赌上蔚来生死局:2025 Q4 盈利倒计时,这套组合拳能让质疑者闭嘴吗?
江边渔火
05-08
唉就一被"高大上'困死的企业,都这样子了还不放下身段真正去用心打磨一款能在国内市场爆款的车型。萤火虫这么个国际审美的车,能在国内成爆款嘛??如果国内市场大概率不能成爆款,你造它做甚,就是为了证明能造一国际审美的小车??还是指望从欧洲市场冲销量??可惜了一流的研发,摊上了二三流的市场洞察力/市场占有欲,以及二三流的公司管理
蔚来再亏226亿后李斌誓言四季度扭亏 前4月销售目标完成率垫底、高价车型销量全线下滑
江边渔火
04-21
希望别和乐道一样,供应链能力又去拖后腿。供应链能力不改进,产品力再好也等于零。
萤火虫:是蔚来能力的“溢出”还是“勉力而为”?
江边渔火
04-09
分析的比较深入,感觉最大的问题出在蔚来公司内部。
抱歉,原内容已删除
江边渔火
2024-08-16
$Hyzon Motors Inc.(HYZN)$
看这样子不会要退市了吧。
江边渔火
2023-10-13
交付量起不来,一起都是空
安全第一!蔚来ET5T获欧洲NCAP五星安全评级:各项测试接近满分
江边渔火
2023-09-20
没有庄家感兴趣,基本面再好也没用!
抱歉,原内容已删除
江边渔火
2022-11-26
会不会分散主业精力和财力啊?多专研一下动力电池,车用芯片,自动驾驶,以及车型美观度不好吗??
NIO Starts Selling Coffee, Applies for Related Trademarks
江边渔火
2022-11-20
$Hyzon Motors Inc.(HYZN)$
2022中报和三季度报怎么一直出不来??
江边渔火
2022-10-03
那啥有一电动皮卡初创企业,也纳斯达克上市的,交付估计只蔚来的零头,股价都三四十美元左右了。
NIO: Growth Disappointment Continues
江边渔火
2022-09-21
作者自己文中说业绩得益于新能源赛道中长期发展,且业绩后续可期嘛 !这不就是清晰的逻辑嘛?唯股性活跃些尔。至于扣以妖股之冠吗?
抱歉,原内容已删除
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href=\"https://laohu8.com/S/NIO\">蔚来</a>子品牌乐道旗下第二款车型L90正式开启预售。</p><div><img src=\"http://n.sinaimg.cn/spider20250711/213/w660h353/20250711/cf5e-c0a3eaaccd4debfc4fcf4fe77eff5f7f.jpg\"/><span>▲乐道L90整车购买预售价格</span></div><p cms-style=\"font-L\">在乐道L90产品技术发布会上,<a href=\"https://laohu8.com/S/09866\">蔚来</a>创始人、董事长、CEO李斌宣布,乐道L90整车购买预售价为27.99万元起,采用电池租用服务(BaaS)后为19.39万元起。</p><div><img src=\"http://n.sinaimg.cn/spider20250711/520/w660h660/20250711/feb8-10ec9d5518ca492f2aa68d8c8bbb31de.jpg\"/><span>▲乐道L90配置信息</span></div><p cms-style=\"font-L\">李斌在发布会上表示,乐道L90是家庭大三排SUV产品的变革之作。</p><p cms-style=\"font-L\">值得注意的是,李斌在发布会上夸奖了<a href=\"https://laohu8.com/S/LI\">理想</a>L9,称其为非常优秀的三排座SUV,不过话锋一转就夸上了自家L90,认为大三排SUV还有很多需求未被满足,L90在安全性与使用成本之间达到了平衡。</p><div><img src=\"http://n.sinaimg.cn/spider20250711/217/w660h357/20250711/31d3-d7323ab95e0af4973e9ae6ab9b0e1735.jpg\"/><span>▲李斌在发布会上夸赞理想L9</span></div><p cms-style=\"font-L\">李斌在发布会上甚至用一句顺口溜形容其空间表现:“座座都是VIP,六人十箱无压力,前后都能装行李。”</p><p cms-style=\"font-L\">同时,李斌也针对近期的热点话题“车太重压坏马路”进行了回应,表示乐道L90的轻量化做的很好,不会出现这个问题。</p><p cms-style=\"font-L\">从发布会上来看,李斌这次给乐道L90的定价几乎是豁出去了,将一辆五米长的大车的目标设定为了<a href=\"https://laohu8.com/S/TSLA\">特斯拉</a>Model Y等相关中型纯电SUV,从车身尺寸上来看,有着绝对的优势。</p><p cms-style=\"font-L\">但租电版本不到20万的预售价格,也将会对自家的L60以及<a href=\"https://laohu8.com/S/NIO.SI\">蔚来</a>主品牌的ES6/EC6等车型产生不小的冲击。</p><p cms-style=\"font-L\">一、车长超5米1 空间表现良好</p><p cms-style=\"font-L\">在3个小时的发布会上,李斌全面的介绍了乐道L90的方方面面。</p><p cms-style=\"font-L\">在车身尺寸方面,李斌表示乐道L90已经达到了全尺寸SUV的标准,乐道L90的长宽高分别为5145/1998/1786mm,轴距为3110mm,拥有三排六座和三排七座两种座椅布局。</p><div><img src=\"http://n.sinaimg.cn/spider20250711/220/w660h360/20250711/5725-53c94ca8171f0a8f65f69a43f9247627.jpg\"/><span>▲乐道L90车身尺寸</span></div><p cms-style=\"font-L\">家庭用车,要确保每个位置都要有最高的安全标准。发布会上李斌展示了乐道L90在极端事故工况下的测试,在雨天面对货车高速前后夹击,乐道L90被追尾后D柱、A柱均保持完好,第三排未受侵入,全车安全气囊包括侧气帘及时展开。</p><div><img src=\"http://n.sinaimg.cn/spider20250711/222/w660h362/20250711/0081-12eeb3c714980ed5518bc2dc1048b97a.jpg\"/><span>▲乐道L90被货车前后夹击</span></div><p cms-style=\"font-L\">乐道L90能有这样的安全性能的表现,来自于安全方面的用料。乐道L90具备超高强度的钢铝混合车身,车身的扭转刚度达到了38150Nm/Deg,使用了27.4kg的2000Mpa钢材。</p><div><img src=\"http://n.sinaimg.cn/spider20250711/228/w660h368/20250711/41e4-a2f290421abfbdc48e821c04dd2911d2.jpg\"/><span>▲乐道L90车身扭转刚度</span></div><p cms-style=\"font-L\">除了结构安全,乐道L90全车标配了九个安全气囊,副驾驶标配了137升容积的大尺寸安全气囊,侧安全气帘长达2920毫米。</p><div><img src=\"http://n.sinaimg.cn/spider20250711/206/w660h346/20250711/f4d4-bd476fbdadfebc4517df9ce40365ba57.jpg\"/><span>▲乐道L90全车标配九个安全气囊</span></div><p cms-style=\"font-L\">空间是李斌在发布会上强调最多的一点,李斌还编了一句顺口溜:“座座都是VIP,六人十箱无压力,前后都能装行李。”</p><p cms-style=\"font-L\">在空间利用效率方面,乐道L90纵向最大有效尺寸占比81.5%,垂向最大有效尺寸占比85.9%。</p><div><img src=\"http://n.sinaimg.cn/spider20250711/216/w660h356/20250711/5799-50a7b39e1d86da8bc9208e2e953555e5.jpg\"/><span>▲乐道L90空间利用效率方面</span></div><p cms-style=\"font-L\">李斌表示,能做到这些是因为乐道L90基于全新一代纯电的平台架构,同时部件极致小型化集成化、采用高效能永磁同步后电驱、搭载厚度116毫米的轻量化可换电电池包等等技术。</p><div><img src=\"http://n.sinaimg.cn/spider20250711/211/w660h351/20250711/bc3f-5362c197f1bfa82a30096410d157c9c8.jpg\"/><span>▲乐道L90厚度116毫米的电池包</span></div><p cms-style=\"font-L\">储物空间方面,乐道L90在不放倒第三排的情况下就达到了670L。其中后备箱430L,电动的前备舱240L。</p><div><img src=\"http://n.sinaimg.cn/spider20250711/210/w660h350/20250711/da5c-d823ec2efac374ac56dbbb41787fdfbe.jpg\"/><span>▲乐道L90储物空间</span></div><p cms-style=\"font-L\">舒适性配置方面,乐道L90二排右侧配备一个零重力座椅,全车座椅标配座椅加热,一二排的座椅标配座椅通风和按摩。</p><div><img src=\"http://n.sinaimg.cn/spider20250711/216/w660h356/20250711/34ed-7b302fe0398cdd3cd6a64c401be54455.jpg\"/><span>▲乐道L90全车座椅标配座椅加热</span></div><p cms-style=\"font-L\">此外,乐道L90也搭载了车载冰箱,容积达到8.8L,可以全电动开关。</p><div><img src=\"http://n.sinaimg.cn/spider20250711/208/w660h348/20250711/b1c5-f5cb1d1887ca5c38c64cffe0c9115556.jpg\"/><span>▲乐道L90搭载车载冰箱</span></div><p cms-style=\"font-L\">动力方面,乐道L90后驱版本电机峰值功率达到340kW,零百加速5.9秒。四驱版电机总峰值功率440kW,零百加速只需要4.7秒。</p><div><img src=\"http://n.sinaimg.cn/spider20250711/215/w660h355/20250711/b3ae-b7b2a33a13790c7c95ab341374e7e242.jpg\"/><span>▲乐道L90后驱版零百加速时间</span></div><p cms-style=\"font-L\">李斌还对“车太重压坏马路”事件进行了回应,他表示乐道L90后驱版本的整备质量只有2250kg,四驱版也只有2360kg,可以带来更低的使用成本。</p><div><img src=\"http://n.sinaimg.cn/spider20250711/213/w660h353/20250711/c61e-f5154f3be368786783a30edee68c1098.jpg\"/><span>▲乐道L90车重</span></div><p cms-style=\"font-L\">此外,乐道L90风阻系数仅有0.25,能耗低至14.5kWh/100km。结合容量85度电池包,续航可达605公里。</p><div><img src=\"http://n.sinaimg.cn/spider20250711/212/w660h352/20250711/4dfe-e1fc8cdd4f4318c368c1b59ded0f446d.jpg\"/><span>▲乐道L90能耗</span></div><p cms-style=\"font-L\">智能化方面,L90搭载最新的椰子2智能系统,能够将智能座舱辅助驾驶整车控制和智能互联高度集成。</p><div><img src=\"http://n.sinaimg.cn/spider20250711/210/w660h350/20250711/0ddd-b4f13574056006f1008211db1f339033.jpg\"/><span>▲乐道L90搭载椰子2智能系统</span></div><p cms-style=\"font-L\">智能辅助驾驶方面,乐道L90搭载了30个辅助驾驶传感器,标配了一颗4D成像毫米波雷达,可以产生2048个点云,最远的探测距离达到370米。</p><div><img src=\"http://n.sinaimg.cn/spider20250711/200/w660h340/20250711/1e2d-a763c67bb26eecd4f28a12771138ea47.jpg\"/><span>▲乐道L90智能辅助硬件</span></div><p cms-style=\"font-L\">二、采用“错位竞争”的策略 突出家庭属性</p><p cms-style=\"font-L\">今年4月,乐道L90就已经在工信部亮相,结合工信部和乐道官方等方面透露的信息,我们来看看乐道L90在其竞争激烈的新能源大型SUV级别中表现如何。</p><div><img src=\"http://n.sinaimg.cn/spider20250711/342/w660h482/20250711/275e-2a6edc57b0e03b16121fbfe43ce20016.jpg\"/><span>▲乐道L90与竞品对比</span></div><p cms-style=\"font-L\">车身尺寸方面,乐道L90的长宽高分别为5145/1998/1786mm,轴距为3110mm,座位数为6/7座。</p><div><img src=\"http://n.sinaimg.cn/spider20250711/286/w660h426/20250711/2605-6ba33e008789eb7c218d0d0c078569ed.jpg\"/><span>▲乐道L90车身尺寸</span></div><p cms-style=\"font-L\">这里从与<a href=\"https://laohu8.com/S/01810\">小米</a>YU7和问界M9纯电版的对比可以看出,乐道汽车在L90上采用了“错位竞争”的策略,乐道L90的预售价相较于尺寸接近的问界M9纯电版售价低很多,与售价接近的<a href=\"https://laohu8.com/S/81810\">小米</a>YU7对比乐道L90在尺寸上又有优势。</p><p cms-style=\"font-L\">那么,我们先来看价格接近的乐道L90和与小米YU7对比。对比这两车来看,空间自然是乐道L90一大优势。</p><p cms-style=\"font-L\">从前备箱空间来看,乐道L90容积达240L的前背箱已经被乐道官方多次宣传,而240L的前背箱容积也确实比小米YU7的141L大得多。</p><div><img src=\"http://n.sinaimg.cn/spider20250711/384/w660h524/20250711/eeb9-eb76493ba3bf49b2eb9c8fa23a752353.jpg\"/><span>▲乐道L90前背箱空间</span></div><p cms-style=\"font-L\">动力方面,乐道L90单电机版车型电机最大功率340kW(合462匹马力),零百加速5.9秒,双电机版车型电机最大总功率为440kW(合598匹马力),零百加速4.7秒。对比来看,主打运动标签的小米YU7在动力性能上更有优势。</p><div><img src=\"http://n.sinaimg.cn/spider20250711/12/w660h152/20250711/0629-be3cc0cf7e8dcad3f2c9b81616da7a34.jpg\"/><span>▲乐道L90双电机版动力系统参数</span></div><p cms-style=\"font-L\">续航方面,乐道L90全系标配容量为85kWh的电池包,对应两驱版续航里程为605km,四驱版续航里程为570km。可以看到乐道L90由于车身较大的同时电池包容量较小,其续航与小米YU7差距较大,不过乐道L90支持蔚来的换电能力。</p><p cms-style=\"font-L\">而将乐道L90与尺寸接近的问界M9纯电版对比(其实乐道L90与问界M8车身尺寸更为接近,但其纯电版还未推出),这时就能看出乐道L90在价格方面的优势,当然两个车型在品牌定位上有一定不同。</p><p cms-style=\"font-L\">空间方面,从前备箱空间来看,问界M9纯电版的前背箱尺寸不明确,而后备箱容积上乐道L90与同样是三排座椅的问界M9纯电版有一定优势。</p><p cms-style=\"font-L\">动力方面,乐道L90的动力性能与问界M9纯电版较为接近。续航方面,同样是由于乐道L90电池包容量较小的原因,其续航较尺寸接近的问界M9不占优,但乐道L90支持换电能力。</p><p cms-style=\"font-L\">另外还有一点值得注意的是,6月工信部目录曾出现乐道L90的变更扩展公示,可以看到乐道L90座位数变更为了5/6/7座,同时新增了“L80”的尾标。</p><div><img src=\"http://n.sinaimg.cn/spider20250711/324/w660h464/20250711/3891-fd77a993972b063a5f38c32f555c19e6.jpg\"/><span>▲乐道L90变更扩展公示中出现L80尾标</span></div><p cms-style=\"font-L\">如此来看,后续还可能推出尾标为“L80”但车身尺寸与L90相同的5座车型。</p><p cms-style=\"font-L\">整体从配置上来看,乐道L90“错位竞争”的策略较为明显,同时包括发布会上强调的卖点等可以看出乐道L90在强调家庭属性。</p><p cms-style=\"font-L\">结合27.99万起的预售价还有电池租用服务(BaaS)带来进一步的价格下探,乐道L90可能会成为纯电大型SUV中的有力竞争者。</p><p cms-style=\"font-L\">结语:乐道第二款车加入大型SUV大战</p><p cms-style=\"font-L\">作为乐道品牌的第二款车型,乐道L90延续了乐道L60以家庭用车为核心的理念,同时通过240L前背箱,后排屏等等配置进一步增强了家庭属性。</p><p cms-style=\"font-L\">目前国内SUV市场的厮杀尤为激烈,乐道L90能否在这一个市场杀出一片天地,还需进一步观察。</p><p cms-style=\"font-L\">而从目前19.39万起的预售价来考虑,乐道L90的预售价为其热销增大了可能。</p><p>(转自:网易科技)</p>\n<div>\n<div><img src=\"\"/></div>\n<div>海量资讯、精准解读,尽在新浪财经APP</div>\n</div>\n</div></body></html>","source":"sina","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>李斌豁出去了!5米大车预售不到20万,为销量和四季度盈利拼了</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ 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class=\"title\">\n李斌豁出去了!5米大车预售不到20万,为销量和四季度盈利拼了\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-07-11 00:30 北京时间 <a href=https://finance.sina.com.cn/stock/t/2025-07-11/doc-infezkhc1377588.shtml><strong>市场资讯</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>炒股就看金麒麟分析师研报,权威,专业,及时,全面,助您挖掘潜力主题机会! 车东西(公众号:chedongxi)作者 | 张睿编辑 | 志豪19.39万起!乐道大型SUV来了。车东西7月10日消息,今日,蔚来子品牌乐道旗下第二款车型L90正式开启预售。▲乐道L90整车购买预售价格在乐道L90产品技术发布会上,蔚来创始人、董事长、CEO李斌宣布,乐道L90整车购买预售价为27.99万元起,采用电池...</p>\n\n<a href=\"https://finance.sina.com.cn/stock/t/2025-07-11/doc-infezkhc1377588.shtml\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"BK4531":"中概回港概念","BK4099":"汽车制造商","BK4585":"ETF&股票定投概念","BK4526":"热门中概股","BK4534":"瑞士信贷持仓","NIO":"蔚来","BK4555":"新能源车","BK4505":"高瓴资本持仓","BK4504":"桥水持仓","09866":"蔚来-SW","BK4588":"碎股","BK4548":"巴美列捷福持仓","EVS.SI":"MSCI China Electric Vehicles and Future Mobility ETF-NikkoAM","NIO.SI":"蔚来","BK4574":"无人驾驶","LU0052750758.USD":"富兰克林中国基金A Acc","BK4509":"腾讯概念","LU0320764599.SGD":"FTIF - Templeton China A Acc SGD","BITA":"易车","LU0708995583.HKD":"TEMPLETON CHINA \"A\" (HKD) ACC","BK4581":"高盛持仓","BK4532":"文艺复兴科技持仓"},"source_url":"https://finance.sina.com.cn/stock/t/2025-07-11/doc-infezkhc1377588.shtml","is_english":false,"share_image_url":"https://static.laohu8.com/b0d1b7e8843deea78cc308b15114de44","article_id":"2550627762","content_text":"炒股就看金麒麟分析师研报,权威,专业,及时,全面,助您挖掘潜力主题机会! 车东西(公众号:chedongxi)作者 | 张睿编辑 | 志豪19.39万起!乐道大型SUV来了。车东西7月10日消息,今日,蔚来子品牌乐道旗下第二款车型L90正式开启预售。▲乐道L90整车购买预售价格在乐道L90产品技术发布会上,蔚来创始人、董事长、CEO李斌宣布,乐道L90整车购买预售价为27.99万元起,采用电池租用服务(BaaS)后为19.39万元起。▲乐道L90配置信息李斌在发布会上表示,乐道L90是家庭大三排SUV产品的变革之作。值得注意的是,李斌在发布会上夸奖了理想L9,称其为非常优秀的三排座SUV,不过话锋一转就夸上了自家L90,认为大三排SUV还有很多需求未被满足,L90在安全性与使用成本之间达到了平衡。▲李斌在发布会上夸赞理想L9李斌在发布会上甚至用一句顺口溜形容其空间表现:“座座都是VIP,六人十箱无压力,前后都能装行李。”同时,李斌也针对近期的热点话题“车太重压坏马路”进行了回应,表示乐道L90的轻量化做的很好,不会出现这个问题。从发布会上来看,李斌这次给乐道L90的定价几乎是豁出去了,将一辆五米长的大车的目标设定为了特斯拉Model Y等相关中型纯电SUV,从车身尺寸上来看,有着绝对的优势。但租电版本不到20万的预售价格,也将会对自家的L60以及蔚来主品牌的ES6/EC6等车型产生不小的冲击。一、车长超5米1 空间表现良好在3个小时的发布会上,李斌全面的介绍了乐道L90的方方面面。在车身尺寸方面,李斌表示乐道L90已经达到了全尺寸SUV的标准,乐道L90的长宽高分别为5145/1998/1786mm,轴距为3110mm,拥有三排六座和三排七座两种座椅布局。▲乐道L90车身尺寸家庭用车,要确保每个位置都要有最高的安全标准。发布会上李斌展示了乐道L90在极端事故工况下的测试,在雨天面对货车高速前后夹击,乐道L90被追尾后D柱、A柱均保持完好,第三排未受侵入,全车安全气囊包括侧气帘及时展开。▲乐道L90被货车前后夹击乐道L90能有这样的安全性能的表现,来自于安全方面的用料。乐道L90具备超高强度的钢铝混合车身,车身的扭转刚度达到了38150Nm/Deg,使用了27.4kg的2000Mpa钢材。▲乐道L90车身扭转刚度除了结构安全,乐道L90全车标配了九个安全气囊,副驾驶标配了137升容积的大尺寸安全气囊,侧安全气帘长达2920毫米。▲乐道L90全车标配九个安全气囊空间是李斌在发布会上强调最多的一点,李斌还编了一句顺口溜:“座座都是VIP,六人十箱无压力,前后都能装行李。”在空间利用效率方面,乐道L90纵向最大有效尺寸占比81.5%,垂向最大有效尺寸占比85.9%。▲乐道L90空间利用效率方面李斌表示,能做到这些是因为乐道L90基于全新一代纯电的平台架构,同时部件极致小型化集成化、采用高效能永磁同步后电驱、搭载厚度116毫米的轻量化可换电电池包等等技术。▲乐道L90厚度116毫米的电池包储物空间方面,乐道L90在不放倒第三排的情况下就达到了670L。其中后备箱430L,电动的前备舱240L。▲乐道L90储物空间舒适性配置方面,乐道L90二排右侧配备一个零重力座椅,全车座椅标配座椅加热,一二排的座椅标配座椅通风和按摩。▲乐道L90全车座椅标配座椅加热此外,乐道L90也搭载了车载冰箱,容积达到8.8L,可以全电动开关。▲乐道L90搭载车载冰箱动力方面,乐道L90后驱版本电机峰值功率达到340kW,零百加速5.9秒。四驱版电机总峰值功率440kW,零百加速只需要4.7秒。▲乐道L90后驱版零百加速时间李斌还对“车太重压坏马路”事件进行了回应,他表示乐道L90后驱版本的整备质量只有2250kg,四驱版也只有2360kg,可以带来更低的使用成本。▲乐道L90车重此外,乐道L90风阻系数仅有0.25,能耗低至14.5kWh/100km。结合容量85度电池包,续航可达605公里。▲乐道L90能耗智能化方面,L90搭载最新的椰子2智能系统,能够将智能座舱辅助驾驶整车控制和智能互联高度集成。▲乐道L90搭载椰子2智能系统智能辅助驾驶方面,乐道L90搭载了30个辅助驾驶传感器,标配了一颗4D成像毫米波雷达,可以产生2048个点云,最远的探测距离达到370米。▲乐道L90智能辅助硬件二、采用“错位竞争”的策略 突出家庭属性今年4月,乐道L90就已经在工信部亮相,结合工信部和乐道官方等方面透露的信息,我们来看看乐道L90在其竞争激烈的新能源大型SUV级别中表现如何。▲乐道L90与竞品对比车身尺寸方面,乐道L90的长宽高分别为5145/1998/1786mm,轴距为3110mm,座位数为6/7座。▲乐道L90车身尺寸这里从与小米YU7和问界M9纯电版的对比可以看出,乐道汽车在L90上采用了“错位竞争”的策略,乐道L90的预售价相较于尺寸接近的问界M9纯电版售价低很多,与售价接近的小米YU7对比乐道L90在尺寸上又有优势。那么,我们先来看价格接近的乐道L90和与小米YU7对比。对比这两车来看,空间自然是乐道L90一大优势。从前备箱空间来看,乐道L90容积达240L的前背箱已经被乐道官方多次宣传,而240L的前背箱容积也确实比小米YU7的141L大得多。▲乐道L90前背箱空间动力方面,乐道L90单电机版车型电机最大功率340kW(合462匹马力),零百加速5.9秒,双电机版车型电机最大总功率为440kW(合598匹马力),零百加速4.7秒。对比来看,主打运动标签的小米YU7在动力性能上更有优势。▲乐道L90双电机版动力系统参数续航方面,乐道L90全系标配容量为85kWh的电池包,对应两驱版续航里程为605km,四驱版续航里程为570km。可以看到乐道L90由于车身较大的同时电池包容量较小,其续航与小米YU7差距较大,不过乐道L90支持蔚来的换电能力。而将乐道L90与尺寸接近的问界M9纯电版对比(其实乐道L90与问界M8车身尺寸更为接近,但其纯电版还未推出),这时就能看出乐道L90在价格方面的优势,当然两个车型在品牌定位上有一定不同。空间方面,从前备箱空间来看,问界M9纯电版的前背箱尺寸不明确,而后备箱容积上乐道L90与同样是三排座椅的问界M9纯电版有一定优势。动力方面,乐道L90的动力性能与问界M9纯电版较为接近。续航方面,同样是由于乐道L90电池包容量较小的原因,其续航较尺寸接近的问界M9不占优,但乐道L90支持换电能力。另外还有一点值得注意的是,6月工信部目录曾出现乐道L90的变更扩展公示,可以看到乐道L90座位数变更为了5/6/7座,同时新增了“L80”的尾标。▲乐道L90变更扩展公示中出现L80尾标如此来看,后续还可能推出尾标为“L80”但车身尺寸与L90相同的5座车型。整体从配置上来看,乐道L90“错位竞争”的策略较为明显,同时包括发布会上强调的卖点等可以看出乐道L90在强调家庭属性。结合27.99万起的预售价还有电池租用服务(BaaS)带来进一步的价格下探,乐道L90可能会成为纯电大型SUV中的有力竞争者。结语:乐道第二款车加入大型SUV大战作为乐道品牌的第二款车型,乐道L90延续了乐道L60以家庭用车为核心的理念,同时通过240L前背箱,后排屏等等配置进一步增强了家庭属性。目前国内SUV市场的厮杀尤为激烈,乐道L90能否在这一个市场杀出一片天地,还需进一步观察。而从目前19.39万起的预售价来考虑,乐道L90的预售价为其热销增大了可能。(转自:网易科技)\n\n\n海量资讯、精准解读,尽在新浪财经APP","news_type":1,"symbols_score_info":{"09866":0.6,"BITA":1,"EVS.SI":0.6,"NIO":1,"NIO.SI":0.6}},"isVote":1,"tweetType":1,"viewCount":4431,"authorTweetTopStatus":1,"verified":2,"comments":[{"author":{"id":"3535166487706034","authorId":"3535166487706034","name":"老妖发大财","avatar":"https://static.tigerbbs.com/3b4ee77d1069501c70d44bac13ef10b1","crmLevel":5,"crmLevelSwitch":0,"idStr":"3535166487706034","authorIdStr":"3535166487706034"},"content":"蔚来的设计一直都是很颜值在线 相反是买的最好的比亚迪的设计真是无法评论….","text":"蔚来的设计一直都是很颜值在线 相反是买的最好的比亚迪的设计真是无法评论….","html":"蔚来的设计一直都是很颜值在线 相反是买的最好的比亚迪的设计真是无法评论…."},{"author":{"id":"3515487427925687","authorId":"3515487427925687","name":"春韭绿油油","avatar":"https://static.tigerbbs.com/954cf2411280ecb501d9a1b4cad49742","crmLevel":9,"crmLevelSwitch":0,"idStr":"3515487427925687","authorIdStr":"3515487427925687"},"content":"//@股神轩:开始说公司内部有问题,公司改革了说供应链有问题,事实证明供应链没啥问题又说人家放不下身段,好了现在卖19万了,又说人家审美不行,对对对,这蔚来就是不行,你可真行//@江边渔火:又是一个多棱角和线条不符国内的审美车型,蔚来啥时会开窍?其消费者洞察力真有待提高。","text":"//@股神轩:开始说公司内部有问题,公司改革了说供应链有问题,事实证明供应链没啥问题又说人家放不下身段,好了现在卖19万了,又说人家审美不行,对对对,这蔚来就是不行,你可真行//@江边渔火:又是一个多棱角和线条不符国内的审美车型,蔚来啥时会开窍?其消费者洞察力真有待提高。","html":"//@股神轩:开始说公司内部有问题,公司改革了说供应链有问题,事实证明供应链没啥问题又说人家放不下身段,好了现在卖19万了,又说人家审美不行,对对对,这蔚来就是不行,你可真行//@江边渔火:又是一个多棱角和线条不符国内的审美车型,蔚来啥时会开窍?其消费者洞察力真有待提高。"}],"imageCount":0,"langContent":"CN","totalScore":0},{"id":437254977560600,"gmtCreate":1747764802464,"gmtModify":1747778537831,"author":{"id":"3434880829342579","authorId":"3434880829342579","name":"江边渔火","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3434880829342579","authorIdStr":"3434880829342579"},"themes":[],"htmlText":"当然还有质疑,在消费降级的大趋势下,不用心打磨超高性价比的爆款,而去死抱高大上,须知在这种大经济周期下,绝大多数人民大众对高大上的文化心理是有抵触的,既然打死不肯放下身段,那就请熬到经济周期反转之日吧。。","listText":"当然还有质疑,在消费降级的大趋势下,不用心打磨超高性价比的爆款,而去死抱高大上,须知在这种大经济周期下,绝大多数人民大众对高大上的文化心理是有抵触的,既然打死不肯放下身段,那就请熬到经济周期反转之日吧。。","text":"当然还有质疑,在消费降级的大趋势下,不用心打磨超高性价比的爆款,而去死抱高大上,须知在这种大经济周期下,绝大多数人民大众对高大上的文化心理是有抵触的,既然打死不肯放下身段,那就请熬到经济周期反转之日吧。。","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/437254977560600","repostId":"2536654803","repostType":2,"repost":{"id":"2536654803","kind":"news","pubTimestamp":1747728003,"share":"https://www.laohu8.com/m/news/2536654803?lang=&edition=full","pubTime":"2025-05-20 16:00","market":"us","language":"zh","title":"李斌赌上蔚来生死局:2025 Q4 盈利倒计时,这套组合拳能让质疑者闭嘴吗?","url":"https://stock-news.laohu8.com/highlight/detail?id=2536654803","media":"腾讯新闻","summary":"以至于不少网友表示,“这是蔚来冲击销量的新希望”。2019年,蔚来遭遇了成立以来最严重的危机。公司股价暴跌,外界对蔚来的质疑声不断,甚至有媒体称蔚来即将破产。2023年,蔚来再次陷入危机。这一年,蔚来的亏损进一步扩大,公司第二次站在了生死边缘。新车销量方面,2024年全年,蔚来共卖出新车221970辆。只不过2025年已经过去了完整的四个月,蔚来的销量压力可以说有增无减。2025年一季度,蔚来累计交付42094台,平均月销量仅有1.4万辆。","content":"<html><head></head><body><blockquote><p>或许这件事之后,除了李斌很笃定<a href=\"https://laohu8.com/S/NIO\">蔚来</a>会在第四季度实现盈利,更多不看好<a href=\"https://laohu8.com/S/NIO.SI\">蔚来</a>的人也会回心转意。</p></blockquote><p>5月16日,蔚来旗下新款ES6和EC6迎来“极简”上市发布会,不仅选址牛屋(蔚来中心NIOHouse),更摒弃了多余的装饰与噱头。这与此前动辄豪掷数百万甚至上千万元的新品发布会相比,蔚来将“降本”理念贯彻至极致。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/5fb4c78508c9398ed6704bf5de467544\" tg-width=\"600\" tg-height=\"798\"/></p><p>事实上,这并非蔚来首次在牛屋举办新品发布会。为省去场地租赁、舞台搭建及其他费用,旗下第三品牌firefly萤火虫的产品发布会便已选址于此。</p><p>从“不差钱讲排面的富二代”到“花小钱办大事的务实者”,转变背后是新能源汽车行业激烈角逐中,蔚来再次站在命运的关键渡口。</p><p>除却推出新车型与最大化缩减成本,蔚来近期动作频频:整合子品牌、优化用户服务、寻求外部合作……为在市场竞争中重构优势版图,也为了在第四季度盈利,蔚来打出一套“组合拳”。</p><p>至于结果如何,还需要时间验证。但至少在新款ES6和EC6的上市发布会,和即将到来的新款ET5和ET5T上市发布会上,蔚来至少已经省下了数百万元。</p><p><strong>1. 蔚来被逼出“组合拳”?</strong></p><p>随着2025年几近过半,李斌与蔚来仿佛开启了“快进模式”,一系列动作令人目不暇接。</p><p>最近的当属蔚来新ES6、新EC6上市发布,“加量不加价”成为了此次两款产品的最大看点之一。比如整体切换到NT2.5平台,搭载了神玑NX9031智驾芯片,并配有激光雷达等行业领先的感知硬件,屏幕变成了更大更清晰的15.6英寸2K横屏、NOMI升级到3.0版本,座椅通风按摩和方向盘加热甚至都成为了标配……</p><p>但价格方面,蔚来ES6还是起售价33.8万元,EC6还是起售价35.8万元。以至于不少网友表示,“这是蔚来冲击销量的<a href=\"https://laohu8.com/S/000876\">新希望</a>”。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/a637ed214ae3e4195b84f59dc72aef80\" tg-width=\"600\" tg-height=\"800\"/></p><p>蔚来更大的动作,是新车上市前的内部组织架构调整。</p><p>5月9日,蔚来内部公告显示,旗下子品牌乐道与萤火虫被深度整合至蔚来主品牌体系。销量不及预期的乐道品牌,是本轮调整的重点。</p><p>根据公告,蔚来的产品设计与研发集群(PD&D)会新设一个乐道产品设计与研发一级部门,直接汇报给李斌。原乐道事业部中的产品体验、项目管理、设计、整车工程划入该部门。同时,新设立乐道品牌产品线部。萤火虫事业部同样划入PD&D集群,但更多的调整细节并未公布。</p><p>对于乐道品牌的调整还远不止于此。本月初,蔚来进行了区域销售体系的重新布局,天津、大连、杭州等地的区域总经理开始兼任乐道对应区域负责人,偏远地区甚至由蔚来总经理直接接管乐道销售。更早的4月初,乐道原总裁艾铁成因品牌销量未达预期主动请辞。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/cc929b19414a88a7f541ee9bb0660f1d\" tg-width=\"600\" tg-height=\"983\"/></p><p>一系列调整,不仅标志着蔚来彻底告别子品牌“独立作战”模式,也进一步显示蔚来“降本增效”的决心。</p><p>有汽车分析师对此分析到,“蔚来此次组织架构调整是应对市场压力的必要举措,将子品牌纳入主品牌体系能集中资源优化产品线,但如何平衡不同品牌的定位差异,避免内部竞争,仍是关键挑战。”</p><p>而调整的最终目的无疑是为了吸引消费者,从而卖出更多的车。因此,除了内部调整外,蔚来近期的动作还包括释放福利,进一步提升用户服务。</p><p>2025年五一假期(5月1日0点-5月5日24:00),乐道宣布向用户提供“乐道车主不限次高速免费充换电服务”。这一举措精准切中用户长途出行的补能痛点,不仅降低了用户的出行成本,还进一步增强了用户对品牌的好感与忠诚度。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/ef1079102ec8ab74d8093c751aad6746\" tg-width=\"600\" tg-height=\"1002\"/></p><p>一位来自北京的乐道L60车主王女士就直言,五一期间和朋友自驾出行,享受了一把免费换电服务,“不仅长途出行完全没焦虑,而且虚荣心得到了满足,在朋友面前大大的炫耀了一把,蔚来这次是真懂用户需求。”</p><p>从紧锣密鼓筹备新车上市,到雷厉风行推进组织架构调整,再到不遗余力优化用户服务……对于蔚来而言,当下无疑是关键时期,每一个决策、每一项举措都关乎着企业能否在激烈的市场竞争中突出重围,实现从亏损到盈利的关键转折。</p><p><strong>2. 三闯“生死线”,又双叒站在“ICU”门口?</strong></p><p>回顾蔚来的发展历程,李斌似乎总是与“生死线”有着不解之缘。</p><p>2019年,蔚来遭遇了成立以来最严重的危机。当时,新能源汽车补贴退坡,市场竞争加剧,蔚来的资金链濒临断裂,销量也持续低迷。公司股价暴跌,外界对蔚来的质疑声不断,甚至有媒体称蔚来即将破产。</p><p>2023年,蔚来再次陷入危机。随着新能源汽车市场的快速发展,竞争对手不断推出新车型,市场份额逐渐被瓜分。蔚来的产品更新速度跟不上市场需求,销量增长乏力。同时,原材料价格上涨、芯片短缺等问题也给蔚来的生产和成本控制带来了巨大压力。这一年,蔚来的亏损进一步扩大,公司第二次站在了生死边缘。</p><p>而如今,2025年的蔚来,虽然没有像前两次那样陷入绝境,但也面临着巨大的压力。财务数据是衡量企业健康状况的重要指标,而蔚来的财务报表却令人担忧。</p><p>2024年全年,蔚来净亏损高达人民币224.017亿元,同比增长8.1%;仅2024年第四季度净亏损达人民币71.115亿元,同比扩大32.5%。新车销量方面,2024年全年,蔚来共卖出新车221970辆。粗略经计算,平均每卖一辆车亏损10万元。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/769b5a46b6674a842aa8c2f831a1771f\" tg-width=\"600\" tg-height=\"310\"/></p><p>造成如此巨额亏损的原因是多方面的。首先,在研发投入上,蔚来一直保持着较高的水平。换电站、芯片研发、NIOPhone等都让蔚来投入了大量的资金。2024年,蔚来的研发投入达到了100亿元以上,虽然这些投入为蔚来的未来发展奠定了基础,但也在短期内给公司带来了巨大的成本压力。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/48b9da5e91a6b85a6d83ab0a47688e27\" tg-width=\"600\" tg-height=\"211\"/></p><p>其次,在销售和服务网络建设上的投入,的确帮助其积累了一定的口碑,但也因巨额的房租、运营维护等,成为了压力的一部分。</p><p>财务压力与市场的再次质疑,让“高傲”的李斌喊出了“2025年第四季度笃定实现盈利”的豪言。</p><p>只不过2025年已经过去了完整的四个月,蔚来的销量压力可以说有增无减。</p><p>2025年一季度,蔚来累计交付42094台,平均月销量仅有1.4万辆。而同期的理想和小鹏,月销已经稳定在3万辆以上,其中,小鹏更是突破了4万辆,理想早已站上过5万辆大关。</p><p>一位有置换车想法的车主坦言,“我很欣赏蔚来的服务理念,但同时也更关注价格和性价比。同样的配置和续航,确实很多其它品牌的价格更有吸引力。”</p><p>得益于购车权益的调整,4月蔚来的交付数据达到23900台,实现同比增长53%,环比增长58.9%的亮眼成绩。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/8a69129213405ded4ba5d68f5ec41d94\" tg-width=\"600\" tg-height=\"871\"/></p><p>只不过,从整体来看,蔚来的市场份额仍然较低,要想实现盈利目标,还面临着巨大的挑战。</p><p><strong>3. 蔚来“扬长”,能否度过难关?</strong></p><p>面对严峻的形势,蔚来将破局的希望寄托在了“内外兼修”上——旗下三个子品牌的差异化布局,以及与外部强者的合作,成为其核心策略。</p><p>内在方面,三个子品牌各有侧重,形成了互补的产品矩阵:蔚来品牌锚定高端市场,通过NT2.0平台、全场景服务体系构建品牌壁垒;乐道瞄准家庭用户,通过优化空间布局、强化智能座舱实用性(如儿童安全监测系统、多场景座椅组合)切入家用车市场;萤火虫则聚焦年轻群体,以潮酷设计语言、轻量化智能配置(如自定义车机交互界面、社交化出行功能)吸引年轻消费者,填补品牌在入门级市场的空白,实现“金字塔型”用户结构全覆盖。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/7059172cba581b56b6181cad47fabf62\" tg-width=\"600\" tg-height=\"138\"/></p><p>有业内人士表示,“蔚来的多品牌战略本质是‘市场切割术’——通过明确的用户画像标签(高端体验型、家庭实用型、年轻尝鲜型),在新能源市场从‘增量竞争’转向‘存量博弈’的关键阶段,实现对不同购买力、使用场景的精准覆盖。”</p><p>但这种布局也需要警惕三大风险。</p><p>上述业内人士进一步表示,“一是品牌调性区隔的清晰度,避免主品牌高端属性被子品牌稀释;二是供应链体系的成本控制能力,多平台并行可能导致研发与制造成本高企;三是渠道资源的分配效率,需防止不同品牌在同一区域形成内耗。”</p><p>此外,蔚来也在寻求外部强者的合作,从而更好地“扬长”,其与<a href=\"https://laohu8.com/S/300750\">宁德时代</a>的“换电联盟”成为最大看点。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/f398d546014fa124530017c21dd20e72\" tg-width=\"600\" tg-height=\"400\"/></p><p>通过合作,蔚来的换电站能够实现更高效的电池管理和更快速的换电服务。例如,双方合作研发的换电电池,采用了模块化设计,能够在不同车型之间通用,提高了电池的利用率。同时,换电站采用了智能化的管理系统,能够实时监控电池的状态,确保换电过程的安全和高效。</p><p>一位在新能源行业颇有研究的人士表示,“蔚来与宁德时代的合作是一步好棋,换电技术若能实现标准化和规模化,不仅能降低用户补能成本,还可能重塑行业竞争格局。但当前换电站建设成本高、回本周期长,双方需要在商业化落地层面找到平衡点。”</p><p>显然,在新能源江湖的生死较量中,蔚来再次激发出了潜能,打出了漂亮的“组合拳”,有顺势而为,有开源节流,也有壮士扼腕。但杀伤力如何,还有待市场的检验。至少,蔚来已经做好了向着“第四季度盈利”,背水一战的决心。</p></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>李斌赌上蔚来生死局:2025 Q4 盈利倒计时,这套组合拳能让质疑者闭嘴吗?</title>\n<style 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margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n李斌赌上蔚来生死局:2025 Q4 盈利倒计时,这套组合拳能让质疑者闭嘴吗?\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-05-20 16:00 北京时间 <a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025052009020994fc0cf2&s=b><strong>腾讯新闻</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>或许这件事之后,除了李斌很笃定蔚来会在第四季度实现盈利,更多不看好蔚来的人也会回心转意。5月16日,蔚来旗下新款ES6和EC6迎来“极简”上市发布会,不仅选址牛屋(蔚来中心NIOHouse),更摒弃了多余的装饰与噱头。这与此前动辄豪掷数百万甚至上千万元的新品发布会相比,蔚来将“降本”理念贯彻至极致。事实上,这并非蔚来首次在牛屋举办新品发布会。为省去场地租赁、舞台搭建及其他费用,旗下第三品牌...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025052009020994fc0cf2&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/1f36b37eb8e9efe8641c7be55a7da26d","relate_stocks":{"BK4509":"腾讯概念","BK4581":"高盛持仓","BK4532":"文艺复兴科技持仓","BK4531":"中概回港概念","BK4526":"热门中概股","BK4099":"汽车制造商","LU0052750758.USD":"富兰克林中国基金A Acc","BK4585":"ETF&股票定投概念","BK4534":"瑞士信贷持仓","LU0320764599.SGD":"FTIF - Templeton China A Acc SGD","BK4555":"新能源车","LU0708995583.HKD":"TEMPLETON CHINA \"A\" (HKD) ACC","BK4505":"高瓴资本持仓","BK4504":"桥水持仓","BK4588":"碎股","NIO":"蔚来","BK4548":"巴美列捷福持仓","NIO.SI":"蔚来","BK4574":"无人驾驶"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025052009020994fc0cf2&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2536654803","content_text":"或许这件事之后,除了李斌很笃定蔚来会在第四季度实现盈利,更多不看好蔚来的人也会回心转意。5月16日,蔚来旗下新款ES6和EC6迎来“极简”上市发布会,不仅选址牛屋(蔚来中心NIOHouse),更摒弃了多余的装饰与噱头。这与此前动辄豪掷数百万甚至上千万元的新品发布会相比,蔚来将“降本”理念贯彻至极致。事实上,这并非蔚来首次在牛屋举办新品发布会。为省去场地租赁、舞台搭建及其他费用,旗下第三品牌firefly萤火虫的产品发布会便已选址于此。从“不差钱讲排面的富二代”到“花小钱办大事的务实者”,转变背后是新能源汽车行业激烈角逐中,蔚来再次站在命运的关键渡口。除却推出新车型与最大化缩减成本,蔚来近期动作频频:整合子品牌、优化用户服务、寻求外部合作……为在市场竞争中重构优势版图,也为了在第四季度盈利,蔚来打出一套“组合拳”。至于结果如何,还需要时间验证。但至少在新款ES6和EC6的上市发布会,和即将到来的新款ET5和ET5T上市发布会上,蔚来至少已经省下了数百万元。1. 蔚来被逼出“组合拳”?随着2025年几近过半,李斌与蔚来仿佛开启了“快进模式”,一系列动作令人目不暇接。最近的当属蔚来新ES6、新EC6上市发布,“加量不加价”成为了此次两款产品的最大看点之一。比如整体切换到NT2.5平台,搭载了神玑NX9031智驾芯片,并配有激光雷达等行业领先的感知硬件,屏幕变成了更大更清晰的15.6英寸2K横屏、NOMI升级到3.0版本,座椅通风按摩和方向盘加热甚至都成为了标配……但价格方面,蔚来ES6还是起售价33.8万元,EC6还是起售价35.8万元。以至于不少网友表示,“这是蔚来冲击销量的新希望”。蔚来更大的动作,是新车上市前的内部组织架构调整。5月9日,蔚来内部公告显示,旗下子品牌乐道与萤火虫被深度整合至蔚来主品牌体系。销量不及预期的乐道品牌,是本轮调整的重点。根据公告,蔚来的产品设计与研发集群(PD&D)会新设一个乐道产品设计与研发一级部门,直接汇报给李斌。原乐道事业部中的产品体验、项目管理、设计、整车工程划入该部门。同时,新设立乐道品牌产品线部。萤火虫事业部同样划入PD&D集群,但更多的调整细节并未公布。对于乐道品牌的调整还远不止于此。本月初,蔚来进行了区域销售体系的重新布局,天津、大连、杭州等地的区域总经理开始兼任乐道对应区域负责人,偏远地区甚至由蔚来总经理直接接管乐道销售。更早的4月初,乐道原总裁艾铁成因品牌销量未达预期主动请辞。一系列调整,不仅标志着蔚来彻底告别子品牌“独立作战”模式,也进一步显示蔚来“降本增效”的决心。有汽车分析师对此分析到,“蔚来此次组织架构调整是应对市场压力的必要举措,将子品牌纳入主品牌体系能集中资源优化产品线,但如何平衡不同品牌的定位差异,避免内部竞争,仍是关键挑战。”而调整的最终目的无疑是为了吸引消费者,从而卖出更多的车。因此,除了内部调整外,蔚来近期的动作还包括释放福利,进一步提升用户服务。2025年五一假期(5月1日0点-5月5日24:00),乐道宣布向用户提供“乐道车主不限次高速免费充换电服务”。这一举措精准切中用户长途出行的补能痛点,不仅降低了用户的出行成本,还进一步增强了用户对品牌的好感与忠诚度。一位来自北京的乐道L60车主王女士就直言,五一期间和朋友自驾出行,享受了一把免费换电服务,“不仅长途出行完全没焦虑,而且虚荣心得到了满足,在朋友面前大大的炫耀了一把,蔚来这次是真懂用户需求。”从紧锣密鼓筹备新车上市,到雷厉风行推进组织架构调整,再到不遗余力优化用户服务……对于蔚来而言,当下无疑是关键时期,每一个决策、每一项举措都关乎着企业能否在激烈的市场竞争中突出重围,实现从亏损到盈利的关键转折。2. 三闯“生死线”,又双叒站在“ICU”门口?回顾蔚来的发展历程,李斌似乎总是与“生死线”有着不解之缘。2019年,蔚来遭遇了成立以来最严重的危机。当时,新能源汽车补贴退坡,市场竞争加剧,蔚来的资金链濒临断裂,销量也持续低迷。公司股价暴跌,外界对蔚来的质疑声不断,甚至有媒体称蔚来即将破产。2023年,蔚来再次陷入危机。随着新能源汽车市场的快速发展,竞争对手不断推出新车型,市场份额逐渐被瓜分。蔚来的产品更新速度跟不上市场需求,销量增长乏力。同时,原材料价格上涨、芯片短缺等问题也给蔚来的生产和成本控制带来了巨大压力。这一年,蔚来的亏损进一步扩大,公司第二次站在了生死边缘。而如今,2025年的蔚来,虽然没有像前两次那样陷入绝境,但也面临着巨大的压力。财务数据是衡量企业健康状况的重要指标,而蔚来的财务报表却令人担忧。2024年全年,蔚来净亏损高达人民币224.017亿元,同比增长8.1%;仅2024年第四季度净亏损达人民币71.115亿元,同比扩大32.5%。新车销量方面,2024年全年,蔚来共卖出新车221970辆。粗略经计算,平均每卖一辆车亏损10万元。造成如此巨额亏损的原因是多方面的。首先,在研发投入上,蔚来一直保持着较高的水平。换电站、芯片研发、NIOPhone等都让蔚来投入了大量的资金。2024年,蔚来的研发投入达到了100亿元以上,虽然这些投入为蔚来的未来发展奠定了基础,但也在短期内给公司带来了巨大的成本压力。其次,在销售和服务网络建设上的投入,的确帮助其积累了一定的口碑,但也因巨额的房租、运营维护等,成为了压力的一部分。财务压力与市场的再次质疑,让“高傲”的李斌喊出了“2025年第四季度笃定实现盈利”的豪言。只不过2025年已经过去了完整的四个月,蔚来的销量压力可以说有增无减。2025年一季度,蔚来累计交付42094台,平均月销量仅有1.4万辆。而同期的理想和小鹏,月销已经稳定在3万辆以上,其中,小鹏更是突破了4万辆,理想早已站上过5万辆大关。一位有置换车想法的车主坦言,“我很欣赏蔚来的服务理念,但同时也更关注价格和性价比。同样的配置和续航,确实很多其它品牌的价格更有吸引力。”得益于购车权益的调整,4月蔚来的交付数据达到23900台,实现同比增长53%,环比增长58.9%的亮眼成绩。只不过,从整体来看,蔚来的市场份额仍然较低,要想实现盈利目标,还面临着巨大的挑战。3. 蔚来“扬长”,能否度过难关?面对严峻的形势,蔚来将破局的希望寄托在了“内外兼修”上——旗下三个子品牌的差异化布局,以及与外部强者的合作,成为其核心策略。内在方面,三个子品牌各有侧重,形成了互补的产品矩阵:蔚来品牌锚定高端市场,通过NT2.0平台、全场景服务体系构建品牌壁垒;乐道瞄准家庭用户,通过优化空间布局、强化智能座舱实用性(如儿童安全监测系统、多场景座椅组合)切入家用车市场;萤火虫则聚焦年轻群体,以潮酷设计语言、轻量化智能配置(如自定义车机交互界面、社交化出行功能)吸引年轻消费者,填补品牌在入门级市场的空白,实现“金字塔型”用户结构全覆盖。有业内人士表示,“蔚来的多品牌战略本质是‘市场切割术’——通过明确的用户画像标签(高端体验型、家庭实用型、年轻尝鲜型),在新能源市场从‘增量竞争’转向‘存量博弈’的关键阶段,实现对不同购买力、使用场景的精准覆盖。”但这种布局也需要警惕三大风险。上述业内人士进一步表示,“一是品牌调性区隔的清晰度,避免主品牌高端属性被子品牌稀释;二是供应链体系的成本控制能力,多平台并行可能导致研发与制造成本高企;三是渠道资源的分配效率,需防止不同品牌在同一区域形成内耗。”此外,蔚来也在寻求外部强者的合作,从而更好地“扬长”,其与宁德时代的“换电联盟”成为最大看点。通过合作,蔚来的换电站能够实现更高效的电池管理和更快速的换电服务。例如,双方合作研发的换电电池,采用了模块化设计,能够在不同车型之间通用,提高了电池的利用率。同时,换电站采用了智能化的管理系统,能够实时监控电池的状态,确保换电过程的安全和高效。一位在新能源行业颇有研究的人士表示,“蔚来与宁德时代的合作是一步好棋,换电技术若能实现标准化和规模化,不仅能降低用户补能成本,还可能重塑行业竞争格局。但当前换电站建设成本高、回本周期长,双方需要在商业化落地层面找到平衡点。”显然,在新能源江湖的生死较量中,蔚来再次激发出了潜能,打出了漂亮的“组合拳”,有顺势而为,有开源节流,也有壮士扼腕。但杀伤力如何,还有待市场的检验。至少,蔚来已经做好了向着“第四季度盈利”,背水一战的决心。","news_type":1,"symbols_score_info":{"NIO":1,"NIO.SI":0.6}},"isVote":1,"tweetType":1,"viewCount":1780,"authorTweetTopStatus":1,"verified":2,"comments":[{"author":{"id":"3551825779448005","authorId":"3551825779448005","name":"想吃鸡腿的富小贵","avatar":"https://static.tigerbbs.com/cbb16292bd45aacf653722b77a24a229","crmLevel":7,"crmLevelSwitch":0,"idStr":"3551825779448005","authorIdStr":"3551825779448005"},"content":"说的好….为啥不能先把价格降下来,其他加量功能用户自己选配…","text":"说的好….为啥不能先把价格降下来,其他加量功能用户自己选配…","html":"说的好….为啥不能先把价格降下来,其他加量功能用户自己选配…"}],"imageCount":0,"langContent":"CN","totalScore":0},{"id":432578103656496,"gmtCreate":1746643424022,"gmtModify":1746643426224,"author":{"id":"3434880829342579","authorId":"3434880829342579","name":"江边渔火","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3434880829342579","authorIdStr":"3434880829342579"},"themes":[],"htmlText":"唉就一被\"高大上'困死的企业,都这样子了还不放下身段真正去用心打磨一款能在国内市场爆款的车型。萤火虫这么个国际审美的车,能在国内成爆款嘛??如果国内市场大概率不能成爆款,你造它做甚,就是为了证明能造一国际审美的小车??还是指望从欧洲市场冲销量??可惜了一流的研发,摊上了二三流的市场洞察力/市场占有欲,以及二三流的公司管理","listText":"唉就一被\"高大上'困死的企业,都这样子了还不放下身段真正去用心打磨一款能在国内市场爆款的车型。萤火虫这么个国际审美的车,能在国内成爆款嘛??如果国内市场大概率不能成爆款,你造它做甚,就是为了证明能造一国际审美的小车??还是指望从欧洲市场冲销量??可惜了一流的研发,摊上了二三流的市场洞察力/市场占有欲,以及二三流的公司管理","text":"唉就一被\"高大上'困死的企业,都这样子了还不放下身段真正去用心打磨一款能在国内市场爆款的车型。萤火虫这么个国际审美的车,能在国内成爆款嘛??如果国内市场大概率不能成爆款,你造它做甚,就是为了证明能造一国际审美的小车??还是指望从欧洲市场冲销量??可惜了一流的研发,摊上了二三流的市场洞察力/市场占有欲,以及二三流的公司管理","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/432578103656496","repostId":"2533672555","repostType":2,"repost":{"id":"2533672555","kind":"news","pubTimestamp":1746608760,"share":"https://www.laohu8.com/m/news/2533672555?lang=&edition=full","pubTime":"2025-05-07 17:06","market":"hk","language":"zh","title":"蔚来再亏226亿后李斌誓言四季度扭亏 前4月销售目标完成率垫底、高价车型销量全线下滑","url":"https://stock-news.laohu8.com/highlight/detail?id=2533672555","media":"新浪证券","summary":"然而,蔚来去年第四季度和全年的亏损均在扩大,今年销量增长则依赖于促销力度加大以及定位更低的乐道品牌,同时高售价的ES8、ET7和EC7等车型销量同比全部下滑,并不利于毛利率的提升。与此同时,蔚来高价车型近一年来销量呈全线下滑趋势。统计显示,今年前4个月,蔚来年度销售目标完成率仅15%,位列主要新势力品牌最末,尽管销量同比增长明显,但表现仍不及市场预期。蔚来今年要实现四季度盈利和全年44万辆的销售目标,似乎困难重重。","content":"<html><body><article><p>专题:新浪财经上市公司研究院</p><img src=\"https://fid-75186.picgzc.qpic.cn/20250507170954587d152aip3hroyaaq\"/><p>出品:新浪财经上市公司研究院</p><p>作者:昊</p><p>进入5月,各家上市车企年报已悉数披露完毕,多数车企营收规模继续增长,但归母<span>净利润</span>则呈现两极分化趋势。</p><p>统计的13家车企中,8家实现盈利,5家处于亏损,其中<a href=\"https://laohu8.com/S/002594\">比亚迪</a>归母净利润402.5亿位居榜首,<a href=\"https://laohu8.com/S/NIO\">蔚来</a>以226.6亿亏损,位列最末,2016年以来,累计亏损已超1200亿。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20250507171001352d1528s0mflb612s\"/><p>不久前举行的闭门沟通会上,<a href=\"https://laohu8.com/S/NIO.SI\">蔚来</a>董事长李斌表示,“2025年第四季度将实现单季度盈利,同时达成全年总体销量44万辆的目标”。</p><p>然而,蔚来去年第四季度和全年的亏损均在扩大,今年销量增长则依赖于促销力度加大以及定位更低的乐道品牌,同时高售价的ES8、ET7和EC7等车型销量同比全部下滑,并不利于毛利率的提升。</p><p>更重要的是,蔚来换电模式正面临竞争对手高电压长续航锂电不断推陈出新,以及自身换电站数量不足、投入巨大等多重挑战,消费者从长远考虑,在购车前的顾虑越来越多。今年前4个月,蔚来年度销售目标完成率仅15%,位列主要新势力最末,表现不及市场预期。</p><p>目前看来,要实现四季度盈利和全年44万辆的销售目标,困难重重。</p><p><strong>增长源自促销和乐道品牌 高价车型销量全线下滑</strong></p><p>年报显示,2024年,蔚来实现<span>营业收入</span>657亿,同比增长18.2%,归母净利润-226.6亿,同比下降7.1%,值得注意的是,第四季度和全年的亏损同比均在扩大。</p><p>在前不久举行的闭门沟通会上,蔚来董事长李斌表示,“2025年第四季度将实现单季度盈利,同时达成全年总体销量44万辆的目标”。然而,实现这一目标并不轻松。</p><p>今年4月,蔚来交付新车23900台,同比增长53%,环比增长58.9%;前4个月累计交付新车65994台,同比增长44.5%。</p><p>尽管4月的销售情况有所回暖,但市场对此普遍持谨慎态度。当前,蔚来品牌正处于新老产品交替期,在现款车清库过程中,蔚来进行了“5年免费换电”和“5年0息”等活动,促销是销量增长的重要原因之一,可持续性还有待于进一步观察。</p><p>除促销因素外,蔚来旗下定位更低的第二品牌乐道于去年10月开启交付,今年1-4月累计销售1.92万台,几乎贡献了蔚来前4个月的全部增量。</p><p>与此同时,蔚来高价车型近一年来销量呈全线下滑趋势。其中,蔚来ES8一季度同比下降21.4%,ET7同比下降19.9%,EC7同比下降33.7%。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20250507171003099d1523qy7kxqfqu3\"/><p>高售价车型销量萎靡,将直接影响蔚来的盈利能力,不利于毛利率的进一步提升。</p><p><strong>前4个月年度目标完成率垫底 竞争格局生变换电模式再遭质疑</strong></p><p>为提升销量,蔚来正在公司内部展开大规模的“降本增效”行动,同时对乐道品牌的管理层进行了调整。</p><p>4月2日,蔚来旗下品牌乐道汽车总裁艾铁成宣布离职,这位曾誓言“销量不达目标即下课”的乐道掌舵人,最终因销量持续低迷,在首款车型L60交付上市仅半年后就黯然离场。</p><p>统计显示,今年前4个月,蔚来年度销售目标完成率仅15%,位列主要新势力品牌最末,尽管销量同比增长明显,但表现仍不及市场预期。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20250507171014227d152pfke4p9byh7\"/><p>乐道首秀失利后,蔚来将宝又押在定位更低的第三品牌“萤火虫”上。</p><p>近日,蔚来旗下萤火虫品牌新车发布,推出自在版和发光版两款配置,官方指导售价为11.98万-12.58万元。尽管这一价格比此前公布的14.88万元预售价下探了近3万元,但与比亚迪海豚、小鹏MONA M03,以及精品小车市场的电动MINI、smart精灵系列等竞品相比,性价比仍不占上风。</p><p>不仅如此,早在萤火虫正式亮相时,其独特的“三眼大灯”、整体造型搭配胶囊状格栅和对称式尾灯等颇具争议的外观设计,就已遭到市场的普遍质疑,销量最终能否如愿,令人不安。</p><p>更重要的是,蔚来的换电模式正面临越来越严峻的挑战。</p><p>今年3月,比亚迪发布“兆瓦闪充”技术,实现电动车“5分钟充电407公里”的补能效率,接近燃油车加油速度。该技术计划于今年内建成4000座超充站,并通过与中石化、中石油合作加速网络下沉。</p><p>据了解,比亚迪超充站单桩建设成本仅150万元(换电站约150万-300万元),且兼容现有充电桩,下沉三四线城市能力更强。</p><p>而蔚来换电站日均需服务50-60单才能实现盈亏平衡,但当前日均仅36单。随着超充普及,用户可能优先选择无需等待电池更换的充电方案,导致换电站利用率进一步下滑。</p><p>此外,蔚来二代换电站换电时间约5分40秒,三代站缩短至2分多钟,虽仍快于比亚迪的5分钟,但实际用户体验差距已不明显。</p><p>比亚迪兆瓦闪充技术将直接冲击蔚来长期依赖的换电模式,消费者从长远考虑,在购车前的顾虑越来越多,这对于已陷入巨额亏损和资金困境的蔚来而言,无疑雪上加霜。蔚来今年要实现四季度盈利和全年44万辆的销售目标,似乎困难重重。</p><p>责任编辑:公司观察</p></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>蔚来再亏226亿后李斌誓言四季度扭亏 前4月销售目标完成率垫底、高价车型销量全线下滑</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; 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.h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n蔚来再亏226亿后李斌誓言四季度扭亏 前4月销售目标完成率垫底、高价车型销量全线下滑\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-05-07 17:06 北京时间 <a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202505071710149751c322&s=b><strong>新浪证券</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>专题:新浪财经上市公司研究院出品:新浪财经上市公司研究院作者:昊进入5月,各家上市车企年报已悉数披露完毕,多数车企营收规模继续增长,但归母净利润则呈现两极分化趋势。统计的13家车企中,8家实现盈利,5家处于亏损,其中比亚迪归母净利润402.5亿位居榜首,蔚来以226.6亿亏损,位列最末,2016年以来,累计亏损已超1200亿。不久前举行的闭门沟通会上,蔚来董事长李斌表示,“2025年第四季度将实现...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202505071710149751c322&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"09866":"蔚来-SW","BK1119":"汽车制造商","BK1588":"回港中概股","NIO":"蔚来"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202505071710149751c322&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2533672555","content_text":"专题:新浪财经上市公司研究院出品:新浪财经上市公司研究院作者:昊进入5月,各家上市车企年报已悉数披露完毕,多数车企营收规模继续增长,但归母净利润则呈现两极分化趋势。统计的13家车企中,8家实现盈利,5家处于亏损,其中比亚迪归母净利润402.5亿位居榜首,蔚来以226.6亿亏损,位列最末,2016年以来,累计亏损已超1200亿。不久前举行的闭门沟通会上,蔚来董事长李斌表示,“2025年第四季度将实现单季度盈利,同时达成全年总体销量44万辆的目标”。然而,蔚来去年第四季度和全年的亏损均在扩大,今年销量增长则依赖于促销力度加大以及定位更低的乐道品牌,同时高售价的ES8、ET7和EC7等车型销量同比全部下滑,并不利于毛利率的提升。更重要的是,蔚来换电模式正面临竞争对手高电压长续航锂电不断推陈出新,以及自身换电站数量不足、投入巨大等多重挑战,消费者从长远考虑,在购车前的顾虑越来越多。今年前4个月,蔚来年度销售目标完成率仅15%,位列主要新势力最末,表现不及市场预期。目前看来,要实现四季度盈利和全年44万辆的销售目标,困难重重。增长源自促销和乐道品牌 高价车型销量全线下滑年报显示,2024年,蔚来实现营业收入657亿,同比增长18.2%,归母净利润-226.6亿,同比下降7.1%,值得注意的是,第四季度和全年的亏损同比均在扩大。在前不久举行的闭门沟通会上,蔚来董事长李斌表示,“2025年第四季度将实现单季度盈利,同时达成全年总体销量44万辆的目标”。然而,实现这一目标并不轻松。今年4月,蔚来交付新车23900台,同比增长53%,环比增长58.9%;前4个月累计交付新车65994台,同比增长44.5%。尽管4月的销售情况有所回暖,但市场对此普遍持谨慎态度。当前,蔚来品牌正处于新老产品交替期,在现款车清库过程中,蔚来进行了“5年免费换电”和“5年0息”等活动,促销是销量增长的重要原因之一,可持续性还有待于进一步观察。除促销因素外,蔚来旗下定位更低的第二品牌乐道于去年10月开启交付,今年1-4月累计销售1.92万台,几乎贡献了蔚来前4个月的全部增量。与此同时,蔚来高价车型近一年来销量呈全线下滑趋势。其中,蔚来ES8一季度同比下降21.4%,ET7同比下降19.9%,EC7同比下降33.7%。高售价车型销量萎靡,将直接影响蔚来的盈利能力,不利于毛利率的进一步提升。前4个月年度目标完成率垫底 竞争格局生变换电模式再遭质疑为提升销量,蔚来正在公司内部展开大规模的“降本增效”行动,同时对乐道品牌的管理层进行了调整。4月2日,蔚来旗下品牌乐道汽车总裁艾铁成宣布离职,这位曾誓言“销量不达目标即下课”的乐道掌舵人,最终因销量持续低迷,在首款车型L60交付上市仅半年后就黯然离场。统计显示,今年前4个月,蔚来年度销售目标完成率仅15%,位列主要新势力品牌最末,尽管销量同比增长明显,但表现仍不及市场预期。乐道首秀失利后,蔚来将宝又押在定位更低的第三品牌“萤火虫”上。近日,蔚来旗下萤火虫品牌新车发布,推出自在版和发光版两款配置,官方指导售价为11.98万-12.58万元。尽管这一价格比此前公布的14.88万元预售价下探了近3万元,但与比亚迪海豚、小鹏MONA M03,以及精品小车市场的电动MINI、smart精灵系列等竞品相比,性价比仍不占上风。不仅如此,早在萤火虫正式亮相时,其独特的“三眼大灯”、整体造型搭配胶囊状格栅和对称式尾灯等颇具争议的外观设计,就已遭到市场的普遍质疑,销量最终能否如愿,令人不安。更重要的是,蔚来的换电模式正面临越来越严峻的挑战。今年3月,比亚迪发布“兆瓦闪充”技术,实现电动车“5分钟充电407公里”的补能效率,接近燃油车加油速度。该技术计划于今年内建成4000座超充站,并通过与中石化、中石油合作加速网络下沉。据了解,比亚迪超充站单桩建设成本仅150万元(换电站约150万-300万元),且兼容现有充电桩,下沉三四线城市能力更强。而蔚来换电站日均需服务50-60单才能实现盈亏平衡,但当前日均仅36单。随着超充普及,用户可能优先选择无需等待电池更换的充电方案,导致换电站利用率进一步下滑。此外,蔚来二代换电站换电时间约5分40秒,三代站缩短至2分多钟,虽仍快于比亚迪的5分钟,但实际用户体验差距已不明显。比亚迪兆瓦闪充技术将直接冲击蔚来长期依赖的换电模式,消费者从长远考虑,在购车前的顾虑越来越多,这对于已陷入巨额亏损和资金困境的蔚来而言,无疑雪上加霜。蔚来今年要实现四季度盈利和全年44万辆的销售目标,似乎困难重重。责任编辑:公司观察","news_type":1,"symbols_score_info":{"09866":1,"NIO":0.9}},"isVote":1,"tweetType":1,"viewCount":2585,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":426906234421384,"gmtCreate":1745248757026,"gmtModify":1745248758388,"author":{"id":"3434880829342579","authorId":"3434880829342579","name":"江边渔火","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3434880829342579","authorIdStr":"3434880829342579"},"themes":[],"htmlText":"希望别和乐道一样,供应链能力又去拖后腿。供应链能力不改进,产品力再好也等于零。","listText":"希望别和乐道一样,供应链能力又去拖后腿。供应链能力不改进,产品力再好也等于零。","text":"希望别和乐道一样,供应链能力又去拖后腿。供应链能力不改进,产品力再好也等于零。","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/426906234421384","repostId":"2529787235","repostType":2,"repost":{"id":"2529787235","kind":"news","pubTimestamp":1745230080,"share":"https://www.laohu8.com/m/news/2529787235?lang=&edition=full","pubTime":"2025-04-21 18:08","market":"hk","language":"zh","title":"萤火虫:是蔚来能力的“溢出”还是“勉力而为”?","url":"https://stock-news.laohu8.com/highlight/detail?id=2529787235","media":"虎嗅APP","summary":"出品丨虎嗅汽车组作者丨肖漫头图丨萤火虫官方在经历了各种风波和挫折后,蔚来第三品牌首款产品,也是整个蔚来最便宜的一款产品“ firefly萤火虫”终于迎来上市。这些,萤火虫上市之后需要面对并解决的难题。萤火虫内部并未回避这一问题,李斌和 firefly萤火虫总裁金舸也多次回应了车型设计上的争议。金舸表示,欧洲市场可能会“一国一策”、“一国一价”的定价逻辑,会根据各地关税政策机动定价。","content":"<html><body><article><img src=\"https://mmbiz.qpic.cn/mmbiz_jpg/b2YlTLuGbKAp0nXEcZ8HD81qbKVHAZUTPKDQnbtO1lRFNKZic6onx1zcFZcukmbaQztJCTGVMX1gYvrEiaPuGeCg/640?wx_fmt=jpeg&from=appmsg\"/><p>出品丨虎嗅汽车组</p><p>作者丨肖漫</p><p>头图丨萤火虫官方</p><p>在经历了各种风波和挫折后,<a href=\"https://laohu8.com/S/NIO\">蔚来</a>第三品牌首款产品,也是整个<a href=\"https://laohu8.com/S/NIO.SI\">蔚来</a>最便宜的一款产品“ firefly萤火虫”终于迎来上市。</p><p>这款从 2022 年开始立项的车型,一开始就面向全球市场(尤其是欧洲市场)进行产品定义,<strong>但未出世就需要面对欧洲关税壁垒带来进场压力。</strong>2024 年在NIO DAY亮相时,又因外形设计备受争议。</p><p>正式上市前夕,蔚来内部进行了多项组织调整,由此也影响了萤火虫在产品传播、换电规划上的节奏。4 月 19 日,萤火虫少见地以线上形式发布,但萤火虫的历练还未结束。</p><p>在公司内外各种不稳定因素的裹挟下,萤火虫能给用户交出什么样的答卷?这辆面向全球市场设计的精品小车,在国内销售是否会水土不服?在大车主导的中国市场,精品小车的生存空间在哪?以及萤火虫该如何面对海外市场在关税上的诸多不确定性?</p><p>这些,萤火虫上市之后需要面对并解决的难题。</p><p>蔚来最便宜的车型,如何定义?</p><p>萤火虫最早的出圈时刻,是亮相时的造型设计争议,和iPhone后置类似的“车灯设计”让萤火虫初亮相就被舆论裹挟。</p><p>萤火虫内部并未回避这一问题,李斌和 firefly萤火虫总裁金舸也多次回应了车型设计上的争议。李斌表示:“这个争议总比没有人讨论好,萤火虫有自己的设计哲学,不是所有人都认可,那也很正常。”</p><img src=\"https://mmbiz.qpic.cn/mmbiz_jpg/b2YlTLuGbKAp0nXEcZ8HD81qbKVHAZUTrR0u2Bp7KatAJicDicguAxk7wzyXgrGyUibS9HibW7frNGt3eyg8lLEcXA/640?wx_fmt=jpeg&from=appmsg\"/><p>车机 UI 设计采用了很多圆形元素</p><p>抛开车灯设计,萤火虫在车辆造型、座舱、UI 界面设计上协同度较高。三重奏大灯、灵动尾环、荧光胶囊贯穿整车设计,其在车机UI设计同样采用了圆形、胶囊型的设计,车内外的设计风格高度统一。</p><p>尽管是一辆A0级车型,但萤火虫却一直致力于打造“大空间”。为了给座舱腾出空间,萤火虫将车辆前悬和后悬缩短(即前、后保险杠的后缘到前、后轮轮心的距离),后排翻折后可获得超1253L纯平空间。</p><p>其他储物空间还包括92L前备箱、副驾坐垫翻开后隐藏式储物空间以及多个磁吸点位等。据笔者了解,座椅下方的隐藏空间其实是专门为海外用户设计,防止物品外露被砸窗盗窃。</p><img src=\"https://mmbiz.qpic.cn/mmbiz_jpg/b2YlTLuGbKAp0nXEcZ8HD81qbKVHAZUTg3oUWMY78fjEZypJxdogs4GvxM6TtLqIFzXhWDIv3Y4IeDr8lKuQaA/640?wx_fmt=jpeg&from=appmsg\"/><p>坐垫翻开后隐藏式储物空间,据说是为了防砸窗盗窃</p><p>为了保障小车的安全性,萤火虫全系配备九个安全气囊(一般车辆只会标配1-4个),标配 13 项主动安全功能,符合中欧双五星标准。</p><p>补能方面,萤火虫目前并不支持换电。考虑到单站效率以及车辆的匹配关系,蔚来内部认为,仅靠萤火虫一款车无法支撑重新构建一个新的换电网络,因此放弃为萤火虫单独建“集装箱式换电站”,而是选择并入蔚来的第五代换电站。</p><p>尽管集装箱换电站的研发和与车辆的协同联调工作都已经完成,但蔚来最终选择及时止损。“咱们现在变得比较务实,不搞那些花活了。”李斌说道。</p><p>据了解,蔚来第五代换电站最快明年初投入运营,届时将同时兼容蔚来、乐道和萤火虫三个品牌的电池。考虑产品上市和建站周期存在较大时间差,萤火虫在上市权益上提供了 3000 元的加电补贴,金舸表示:“对于萤火虫的能耗来说,几乎相当于两年免费充电。”</p><p>另一个比较有争议性的是萤火虫在智能硬件上采用的是地平线上一代芯片方案征程五,这款芯片算力仅有 128 TOPS,智驾应用正在推动车端算力需求上涨,这款芯片能否支持萤火虫后续智驾升级和迭代尚未可知。</p><p>萤火虫,打算怎么卖?</p><p>不同于第二品牌乐道,萤火虫上市即能坐享蔚来品牌的渠道红利,不单独开店,直接在蔚来门店售卖。</p><p>萤火虫提供自在版、发光版两种设计风格,起售价分别为11.98万元/12.58万元,相较于14.88万元的预售价格降了 2.9 万元。</p><p>金舸解释称,14.88 万元的预售价格是基于Mini车型作为心理价值锚点拟定的,过去半年经历了两次定价调整,最终敲定的11.98万元的定价,一方面是综合考虑产品<span>毛利</span>盈利性,另一方面是考虑到现在的市场情绪、用户情绪和市场竞争的环境综合做出的决策。</p><img src=\"https://mmbiz.qpic.cn/mmbiz_jpg/b2YlTLuGbKAp0nXEcZ8HD81qbKVHAZUT2XJ72xbwHTh4nUrL1x1ib2ibYTf0gCIZH56JGP8t1HL3j6pKl2KSwexA/640?wx_fmt=jpeg&from=appmsg\"/><p>在萤火虫亮相后,多位业内人士曾向虎嗅汽车表示,接近 15 万元的预售价格会让消费者望而却步,一是比普通小车的定价高太多,二是在 15 万元左右的价格区间里,国内汽车市场的可选项太多了。</p><p><strong>中国汽车市场惯以尺寸定价,小车多以强调性价比走量,精品小车是相对小众的市场。从如今的售价来看,接近 12 万元的价格其实是萤火虫既要立住精品定位,又能吃上国内小车市场蛋糕的权衡。</strong></p><p>“我们其实希望这个小车能够去超越原来传统汽车价格档次划分,比如说买8-9万小车(的用户),你够一够也能买到(萤火虫)。”李斌说道。</p><p>金舸则是算了个大概的市场份额,其指出,去年国内卖出大概 180 万辆,预期之后市场规模几年能涨到 200 万辆,即使高端小车占 10%的份额(约20万辆),即使有个三个竞争对手在里面萤火虫也能够得到一个比较好的市场份额。</p><p>国内市场其实不是萤火虫的主阵地,这款小车承载的其实是蔚来出海的野心,尤其是欧洲市场。据统计,高端精品小车去年全球卖了1510万辆车,而仅是欧洲就卖出了将近 500 万辆。</p><p>金舸表示,欧洲市场可能会“一国一策”、“一国一价”的定价逻辑,会根据各地关税政策机动定价。由于中国市场是全球市场里竞争最为激烈的,在定价上中国市场毛利低于海外市场。</p><p>海外市场的商业模式和渠道模式也不会是单一型,在蔚来经营得比较成熟的市场会直接将萤火虫放到蔚来的牛屋里卖,比如挪威、荷兰。其他国家则是相对灵活的渠道模式,比如总代理、直营模式等。</p><p>萤火虫的上市交付意味着蔚来进入三个品牌多个平台阶段,增加了蔚来管理的复杂性,这将非常考验李斌的操盘能力。</p><p>萤火虫特意将上市和交付错开 9 天时间观察市场反应,李斌也直言已经做好了一定的交付准备,萤火虫是否能避免蔚来和乐道曾出现的交付问题,打一场漂亮战还需观察。</p><p>对于萤火虫的销量目标,李斌表示,类比Mini占宝马的销量,长期来看希望萤火虫也占整个公司接近10%的销量。“今年对它来说还是刚刚跟大家见面的第一年,它可能也需要一个过程。”李斌说道。</p><img src=\"https://mmbiz.qpic.cn/mmbiz_png/b2YlTLuGbKAxBC151zZgPTibiadSnqiaWCdiaalHxrSickSibdbd7ll4SwwdSRgs2pVaLqVVcgibxorCPLKm0jicHdOltA/640?wx_fmt=png&from=appmsg\"/><p>如对本稿件有异议或投诉,请联系tougao@huxiu.com</p><p>End</p><p><strong>想涨知识 关注虎嗅视频号!</strong></p></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>萤火虫:是蔚来能力的“溢出”还是“勉力而为”?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n萤火虫:是蔚来能力的“溢出”还是“勉力而为”?\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-04-21 18:08 北京时间 <a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250421190659a6c23f75&s=b><strong>虎嗅APP</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>出品丨虎嗅汽车组作者丨肖漫头图丨萤火虫官方在经历了各种风波和挫折后,蔚来第三品牌首款产品,也是整个蔚来最便宜的一款产品“ firefly萤火虫”终于迎来上市。这款从 2022 年开始立项的车型,一开始就面向全球市场(尤其是欧洲市场)进行产品定义,但未出世就需要面对欧洲关税壁垒带来进场压力。2024 年在NIO DAY亮相时,又因外形设计备受争议。正式上市前夕,蔚来内部进行了多项组织调整,由此也影响...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250421190659a6c23f75&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"BK1119":"汽车制造商","09866":"蔚来-SW","BK1588":"回港中概股","NIO":"蔚来"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250421190659a6c23f75&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2529787235","content_text":"出品丨虎嗅汽车组作者丨肖漫头图丨萤火虫官方在经历了各种风波和挫折后,蔚来第三品牌首款产品,也是整个蔚来最便宜的一款产品“ firefly萤火虫”终于迎来上市。这款从 2022 年开始立项的车型,一开始就面向全球市场(尤其是欧洲市场)进行产品定义,但未出世就需要面对欧洲关税壁垒带来进场压力。2024 年在NIO DAY亮相时,又因外形设计备受争议。正式上市前夕,蔚来内部进行了多项组织调整,由此也影响了萤火虫在产品传播、换电规划上的节奏。4 月 19 日,萤火虫少见地以线上形式发布,但萤火虫的历练还未结束。在公司内外各种不稳定因素的裹挟下,萤火虫能给用户交出什么样的答卷?这辆面向全球市场设计的精品小车,在国内销售是否会水土不服?在大车主导的中国市场,精品小车的生存空间在哪?以及萤火虫该如何面对海外市场在关税上的诸多不确定性?这些,萤火虫上市之后需要面对并解决的难题。蔚来最便宜的车型,如何定义?萤火虫最早的出圈时刻,是亮相时的造型设计争议,和iPhone后置类似的“车灯设计”让萤火虫初亮相就被舆论裹挟。萤火虫内部并未回避这一问题,李斌和 firefly萤火虫总裁金舸也多次回应了车型设计上的争议。李斌表示:“这个争议总比没有人讨论好,萤火虫有自己的设计哲学,不是所有人都认可,那也很正常。”车机 UI 设计采用了很多圆形元素抛开车灯设计,萤火虫在车辆造型、座舱、UI 界面设计上协同度较高。三重奏大灯、灵动尾环、荧光胶囊贯穿整车设计,其在车机UI设计同样采用了圆形、胶囊型的设计,车内外的设计风格高度统一。尽管是一辆A0级车型,但萤火虫却一直致力于打造“大空间”。为了给座舱腾出空间,萤火虫将车辆前悬和后悬缩短(即前、后保险杠的后缘到前、后轮轮心的距离),后排翻折后可获得超1253L纯平空间。其他储物空间还包括92L前备箱、副驾坐垫翻开后隐藏式储物空间以及多个磁吸点位等。据笔者了解,座椅下方的隐藏空间其实是专门为海外用户设计,防止物品外露被砸窗盗窃。坐垫翻开后隐藏式储物空间,据说是为了防砸窗盗窃为了保障小车的安全性,萤火虫全系配备九个安全气囊(一般车辆只会标配1-4个),标配 13 项主动安全功能,符合中欧双五星标准。补能方面,萤火虫目前并不支持换电。考虑到单站效率以及车辆的匹配关系,蔚来内部认为,仅靠萤火虫一款车无法支撑重新构建一个新的换电网络,因此放弃为萤火虫单独建“集装箱式换电站”,而是选择并入蔚来的第五代换电站。尽管集装箱换电站的研发和与车辆的协同联调工作都已经完成,但蔚来最终选择及时止损。“咱们现在变得比较务实,不搞那些花活了。”李斌说道。据了解,蔚来第五代换电站最快明年初投入运营,届时将同时兼容蔚来、乐道和萤火虫三个品牌的电池。考虑产品上市和建站周期存在较大时间差,萤火虫在上市权益上提供了 3000 元的加电补贴,金舸表示:“对于萤火虫的能耗来说,几乎相当于两年免费充电。”另一个比较有争议性的是萤火虫在智能硬件上采用的是地平线上一代芯片方案征程五,这款芯片算力仅有 128 TOPS,智驾应用正在推动车端算力需求上涨,这款芯片能否支持萤火虫后续智驾升级和迭代尚未可知。萤火虫,打算怎么卖?不同于第二品牌乐道,萤火虫上市即能坐享蔚来品牌的渠道红利,不单独开店,直接在蔚来门店售卖。萤火虫提供自在版、发光版两种设计风格,起售价分别为11.98万元/12.58万元,相较于14.88万元的预售价格降了 2.9 万元。金舸解释称,14.88 万元的预售价格是基于Mini车型作为心理价值锚点拟定的,过去半年经历了两次定价调整,最终敲定的11.98万元的定价,一方面是综合考虑产品毛利盈利性,另一方面是考虑到现在的市场情绪、用户情绪和市场竞争的环境综合做出的决策。在萤火虫亮相后,多位业内人士曾向虎嗅汽车表示,接近 15 万元的预售价格会让消费者望而却步,一是比普通小车的定价高太多,二是在 15 万元左右的价格区间里,国内汽车市场的可选项太多了。中国汽车市场惯以尺寸定价,小车多以强调性价比走量,精品小车是相对小众的市场。从如今的售价来看,接近 12 万元的价格其实是萤火虫既要立住精品定位,又能吃上国内小车市场蛋糕的权衡。“我们其实希望这个小车能够去超越原来传统汽车价格档次划分,比如说买8-9万小车(的用户),你够一够也能买到(萤火虫)。”李斌说道。金舸则是算了个大概的市场份额,其指出,去年国内卖出大概 180 万辆,预期之后市场规模几年能涨到 200 万辆,即使高端小车占 10%的份额(约20万辆),即使有个三个竞争对手在里面萤火虫也能够得到一个比较好的市场份额。国内市场其实不是萤火虫的主阵地,这款小车承载的其实是蔚来出海的野心,尤其是欧洲市场。据统计,高端精品小车去年全球卖了1510万辆车,而仅是欧洲就卖出了将近 500 万辆。金舸表示,欧洲市场可能会“一国一策”、“一国一价”的定价逻辑,会根据各地关税政策机动定价。由于中国市场是全球市场里竞争最为激烈的,在定价上中国市场毛利低于海外市场。海外市场的商业模式和渠道模式也不会是单一型,在蔚来经营得比较成熟的市场会直接将萤火虫放到蔚来的牛屋里卖,比如挪威、荷兰。其他国家则是相对灵活的渠道模式,比如总代理、直营模式等。萤火虫的上市交付意味着蔚来进入三个品牌多个平台阶段,增加了蔚来管理的复杂性,这将非常考验李斌的操盘能力。萤火虫特意将上市和交付错开 9 天时间观察市场反应,李斌也直言已经做好了一定的交付准备,萤火虫是否能避免蔚来和乐道曾出现的交付问题,打一场漂亮战还需观察。对于萤火虫的销量目标,李斌表示,类比Mini占宝马的销量,长期来看希望萤火虫也占整个公司接近10%的销量。“今年对它来说还是刚刚跟大家见面的第一年,它可能也需要一个过程。”李斌说道。如对本稿件有异议或投诉,请联系tougao@huxiu.comEnd想涨知识 关注虎嗅视频号!","news_type":1,"symbols_score_info":{"09866":1,"NIO":0.9}},"isVote":1,"tweetType":1,"viewCount":2024,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":422468721996152,"gmtCreate":1744171807502,"gmtModify":1744171809741,"author":{"id":"3434880829342579","authorId":"3434880829342579","name":"江边渔火","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3434880829342579","authorIdStr":"3434880829342579"},"themes":[],"htmlText":"分析的比较深入,感觉最大的问题出在蔚来公司内部。","listText":"分析的比较深入,感觉最大的问题出在蔚来公司内部。","text":"分析的比较深入,感觉最大的问题出在蔚来公司内部。","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/422468721996152","repostId":"2525781388","repostType":2,"isVote":1,"tweetType":1,"viewCount":742,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":339206362616152,"gmtCreate":1723818320231,"gmtModify":1723818321556,"author":{"id":"3434880829342579","authorId":"3434880829342579","name":"江边渔火","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3434880829342579","authorIdStr":"3434880829342579"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/HYZN\">$Hyzon Motors Inc.(HYZN)$ </a> 看这样子不会要退市了吧。","listText":"<a href=\"https://laohu8.com/S/HYZN\">$Hyzon Motors Inc.(HYZN)$ </a> 看这样子不会要退市了吧。","text":"$Hyzon Motors Inc.(HYZN)$ 看这样子不会要退市了吧。","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/339206362616152","isVote":1,"tweetType":1,"viewCount":2867,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":229943940833368,"gmtCreate":1697157244803,"gmtModify":1697157246298,"author":{"id":"3434880829342579","authorId":"3434880829342579","name":"江边渔火","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3434880829342579","authorIdStr":"3434880829342579"},"themes":[],"htmlText":"交付量起不来,一起都是空","listText":"交付量起不来,一起都是空","text":"交付量起不来,一起都是空","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/229943940833368","repostId":"2374677007","repostType":2,"repost":{"id":"2374677007","kind":"news","pubTimestamp":1697083403,"share":"https://www.laohu8.com/m/news/2374677007?lang=&edition=full","pubTime":"2023-10-12 12:03","market":"us","language":"zh","title":"安全第一!蔚来ET5T获欧洲NCAP五星安全评级:各项测试接近满分","url":"https://stock-news.laohu8.com/highlight/detail?id=2374677007","media":"快科技","summary":"快科技10月12日消息,近日,在欧洲NCAP 2023碰撞测试中,蔚来首款纯电旅行车ET5 T获得了五星安全评级。这也是继ET5,ES7后,蔚来第三款获得5星安全评级的车型。此次测试,欧洲NCAP 2023在被动安全部分新增了柱碰远端乘员保护,并且前端结构兼容性罚分加倍。在主动安全测试当中,欧洲NCAP 2023新增100余项主动安全场景,加入了汽车、摩托车、电动车、自行车、成人和儿童等多项内容,测试难度得到了进一步的提升。","content":"<html><body><p>快科技10月12日消息,近日,<strong>在欧洲NCAP 2023碰撞测试中,<a href=\"https://laohu8.com/S/NIO\">蔚来</a>首款纯电旅行车ET5 T获得了五星安全评级。</strong>这也是继ET5,ES7后,<a href=\"https://laohu8.com/S/NIO.SI\">蔚来</a>第三款获得5星安全评级的车型。</p><p>据悉,<strong> ET5T的乘客安全、儿童安全、弱势道路使用者安全、辅助安全得分96%、85% 、83%、81%。</strong>其中侧面可变形壁障、侧面柱碰两项测试都接近满分,在车内乘员保护的四项整车碰撞试验中,蔚来ET5T和ET5均取得E-NCAP轿车组别的历史最佳成绩。</p><p>不仅仅是国外,<strong>此前在中保研的左、右25%偏置碰撞、侧面碰撞以及车顶强度测试中,蔚来ET5均获得“G”评级。</strong>蔚来ET5 T也是国内中保研的年度安全性最优评级(AGGG)的车型。</p><p>此次测试,欧洲NCAP 2023在被动安全部分新增了柱碰远端乘员保护,并且前端结构兼容性罚分加倍。同时,为了评估落水逃生操作性,测试还引入了水淹试验。</p><p>在主动安全测试当中,欧洲NCAP 2023新增100余项主动安全场景,加入了汽车、摩托车、电动车、自行车、成人和儿童等多项内容,测试难度得到了进一步的提升。</p><p><img src=\"https://x0.ifengimg.com/ucms/2023_41/F1CD6D21D6BF879BD07E770EE9C411CA55FA8781_size372_w600_h1304.jpg\"/></p><p>而道路交通场景的复杂程度同样得到提升,主要包括路口转弯遇行人及两轮车横穿的紧急场景,路口应对穿行车辆的场景,对向车辆高速接近的场景,对临近车道行车横向避让的场景等。</p></body></html>","source":"fenghuang_stock","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>安全第一!蔚来ET5T获欧洲NCAP五星安全评级:各项测试接近满分</title>\n<style 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margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n安全第一!蔚来ET5T获欧洲NCAP五星安全评级:各项测试接近满分\n</h2>\n\n<h4 class=\"meta\">\n\n\n2023-10-12 12:03 北京时间 <a href=https://tech.ifeng.com/c/8TormV7GDHb><strong>快科技</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>快科技10月12日消息,近日,在欧洲NCAP 2023碰撞测试中,蔚来首款纯电旅行车ET5 T获得了五星安全评级。这也是继ET5,ES7后,蔚来第三款获得5星安全评级的车型。据悉, ET5T的乘客安全、儿童安全、弱势道路使用者安全、辅助安全得分96%、85% 、83%、81%。其中侧面可变形壁障、侧面柱碰两项测试都接近满分,在车内乘员保护的四项整车碰撞试验中,蔚来ET5T和ET5均取得E-NCAP...</p>\n\n<a href=\"https://tech.ifeng.com/c/8TormV7GDHb\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"NIO":"蔚来","09866":"蔚来-SW"},"source_url":"https://tech.ifeng.com/c/8TormV7GDHb","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2374677007","content_text":"快科技10月12日消息,近日,在欧洲NCAP 2023碰撞测试中,蔚来首款纯电旅行车ET5 T获得了五星安全评级。这也是继ET5,ES7后,蔚来第三款获得5星安全评级的车型。据悉, ET5T的乘客安全、儿童安全、弱势道路使用者安全、辅助安全得分96%、85% 、83%、81%。其中侧面可变形壁障、侧面柱碰两项测试都接近满分,在车内乘员保护的四项整车碰撞试验中,蔚来ET5T和ET5均取得E-NCAP轿车组别的历史最佳成绩。不仅仅是国外,此前在中保研的左、右25%偏置碰撞、侧面碰撞以及车顶强度测试中,蔚来ET5均获得“G”评级。蔚来ET5 T也是国内中保研的年度安全性最优评级(AGGG)的车型。此次测试,欧洲NCAP 2023在被动安全部分新增了柱碰远端乘员保护,并且前端结构兼容性罚分加倍。同时,为了评估落水逃生操作性,测试还引入了水淹试验。在主动安全测试当中,欧洲NCAP 2023新增100余项主动安全场景,加入了汽车、摩托车、电动车、自行车、成人和儿童等多项内容,测试难度得到了进一步的提升。而道路交通场景的复杂程度同样得到提升,主要包括路口转弯遇行人及两轮车横穿的紧急场景,路口应对穿行车辆的场景,对向车辆高速接近的场景,对临近车道行车横向避让的场景等。","news_type":1,"symbols_score_info":{"09866":1,"NIO":1}},"isVote":1,"tweetType":1,"viewCount":2172,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":221723078561928,"gmtCreate":1695168161875,"gmtModify":1695168163389,"author":{"id":"3434880829342579","authorId":"3434880829342579","name":"江边渔火","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3434880829342579","authorIdStr":"3434880829342579"},"themes":[],"htmlText":"没有庄家感兴趣,基本面再好也没用!","listText":"没有庄家感兴趣,基本面再好也没用!","text":"没有庄家感兴趣,基本面再好也没用!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/221723078561928","repostId":"2368394120","repostType":2,"isVote":1,"tweetType":1,"viewCount":2108,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":620372685,"gmtCreate":1669421266147,"gmtModify":1669421267878,"author":{"id":"3434880829342579","authorId":"3434880829342579","name":"江边渔火","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3434880829342579","authorIdStr":"3434880829342579"},"themes":[],"htmlText":"会不会分散主业精力和财力啊?多专研一下动力电池,车用芯片,自动驾驶,以及车型美观度不好吗??","listText":"会不会分散主业精力和财力啊?多专研一下动力电池,车用芯片,自动驾驶,以及车型美观度不好吗??","text":"会不会分散主业精力和财力啊?多专研一下动力电池,车用芯片,自动驾驶,以及车型美观度不好吗??","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/620372685","repostId":"2286956153","repostType":2,"repost":{"id":"2286956153","kind":"highlight","weMediaInfo":{"introduction":"Everything about China's Innovation","home_visible":1,"media_name":"Pandaily","id":"1045030379","head_image":"https://community-static.tradeup.com/news/aea029d3817be732c49c2a6b4e47b544"},"pubTimestamp":1669370734,"share":"https://www.laohu8.com/m/news/2286956153?lang=&edition=full","pubTime":"2022-11-25 18:05","market":"sh","language":"en","title":"NIO Starts Selling Coffee, Applies for Related Trademarks","url":"https://stock-news.laohu8.com/highlight/detail?id=2286956153","media":"Pandaily","summary":"\nChina's automobile and coffee industries have been getting closer and closer lately. In October of this year, domestic electric vehicle maker NIO applied for several trademarks related to coffee in a bid to search for new growth points.\n","content":"<div>\n<p>China’s automobile and coffee industries have been getting closer and closer lately. In October of this year, domestic electric vehicle maker NIO applied for several trademarks related to coffee in a ...</p>\n\n<a href=\"https://pandaily.com/nio-starts-selling-coffee-applies-for-related-trademarks/\">Web Link</a>\n\n</div>\n","source":"pandaily_highlight","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>NIO Starts Selling Coffee, Applies for Related Trademarks</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nNIO Starts Selling Coffee, Applies for Related Trademarks\n</h2>\n\n<h4 class=\"meta\">\n\n\n2022-11-25 18:05 GMT+8 <a href=https://pandaily.com/nio-starts-selling-coffee-applies-for-related-trademarks/><strong>Pandaily</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>China’s automobile and coffee industries have been getting closer and closer lately. In October of this year, domestic electric vehicle maker NIO applied for several trademarks related to coffee in a ...</p>\n\n<a href=\"https://pandaily.com/nio-starts-selling-coffee-applies-for-related-trademarks/\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://assets.pandaily.com/uploads/2022/11/未命名的设计-76.jpg","relate_stocks":{"BK4534":"瑞士信贷持仓","BK4555":"新能源车","NIO.SI":"蔚来","BK4505":"高瓴资本持仓","BK4212":"包装食品与肉类","09866":"蔚来-SW","BK4504":"桥水持仓","BK4548":"巴美列捷福持仓","BK4574":"无人驾驶","LU0052750758.USD":"富兰克林中国基金A Acc","LU0320764599.SGD":"FTIF - Templeton China A Acc SGD","JVA":"Coffee Holding Co","BK4509":"腾讯概念","LU0708995583.HKD":"TEMPLETON CHINA \"A\" (HKD) ACC","BK4099":"汽车制造商","BK4532":"文艺复兴科技持仓","BK4581":"高盛持仓","BK4531":"中概回港概念","EVS.SI":"MSCI China Electric Vehicles and Future Mobility ETF-NikkoAM","BK4526":"热门中概股","NIO":"蔚来"},"source_url":"https://pandaily.com/nio-starts-selling-coffee-applies-for-related-trademarks/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2286956153","content_text":"China’s automobile and coffee industries have been getting closer and closer lately. In October of this year, domestic electric vehicle maker NIO applied for several trademarks related to coffee in a bid to search for new growth points.\nNIO now provides customers with coffee and other drinks at its NIO centers all across China, and sells instant drip coffee bags on NIO Life, its sales channel for auto-related products.\n(Source: NIO)\nWilliam Li, the founder and chairman of NIO, once revealed that consumers who choose NIO cars are mainly “post-90s” and “post-80s,” and their average monthly income is about 50,000 yuan ($6,981). The main consumer group of coffee is also young people. According to analysis by Talking Data, post-90s are the bulk of coffee consumers in China, and they are widely distributed in first-tier cities and have a high consumption level.\nBrands of vehicles and coffee are cooperating to launch creative gameplay, such as Qoroscafe built by Qoros, a coffee robot unveiled by Changan Automobile that can complete the whole production process of a cup of coffee by itself, a MINI car-themed coffee restaurant in Shanghai, and SAIC Motor’s “Ji Coffee” brand.\nChinese coffee brand Manner and Tesla jointly launched a promotion in September. When Tesla owners go to Manner’s stores to display the charging interface, they can enjoy a free cup of coffee. Kia Motors and Tim Hortons have also launched similar activities.\nThe combination of car and coffee is intended to provide better services for car owners. According to data by iiMedia Research, the scale of China’s coffee market in 2021 was about 381.7 billion yuan, and the number of consumers exceeded 300 million. The market is expected to rise at a growth rate of 27.2% to reach 1,000 billion yuan in 2025.\nSEE ALSO: NIO’s Q3 Revenue Up 32.6% YoY, Five New Cars to Be Unveiled Next Year\nIn addition to vehicle manufacturers, more and more companies in various fields are targeting coffee business operations. ByteDance applied for the trademark “Dongche Coffee” this month. During the May Day Festival this year, sportswear brand Li-Ning’s first coffee shop was unveiled, providing free coffee for customers who spend a certain amount of money in the store. Coffee from oil and gas companies PetroChina and Sinopec have also attracted attention.","news_type":1,"symbols_score_info":{"09866":0.6,"EVS.SI":0.6,"JVA":1,"NIO":1,"NIO.SI":0.6}},"isVote":1,"tweetType":1,"viewCount":2558,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":667259721,"gmtCreate":1668910965763,"gmtModify":1668913361503,"author":{"id":"3434880829342579","authorId":"3434880829342579","name":"江边渔火","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3434880829342579","authorIdStr":"3434880829342579"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/HYZN\">$Hyzon Motors Inc.(HYZN)$ </a>2022中报和三季度报怎么一直出不来??","listText":"<a href=\"https://laohu8.com/S/HYZN\">$Hyzon Motors Inc.(HYZN)$ </a>2022中报和三季度报怎么一直出不来??","text":"$Hyzon Motors Inc.(HYZN)$ 2022中报和三季度报怎么一直出不来??","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/667259721","isVote":1,"tweetType":1,"viewCount":5616,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":668282473,"gmtCreate":1664804357293,"gmtModify":1664807330754,"author":{"id":"3434880829342579","authorId":"3434880829342579","name":"江边渔火","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3434880829342579","authorIdStr":"3434880829342579"},"themes":[],"htmlText":"那啥有一电动皮卡初创企业,也纳斯达克上市的,交付估计只蔚来的零头,股价都三四十美元左右了。","listText":"那啥有一电动皮卡初创企业,也纳斯达克上市的,交付估计只蔚来的零头,股价都三四十美元左右了。","text":"那啥有一电动皮卡初创企业,也纳斯达克上市的,交付估计只蔚来的零头,股价都三四十美元左右了。","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/668282473","repostId":"1199069298","repostType":2,"repost":{"id":"1199069298","kind":"news","pubTimestamp":1664801782,"share":"https://www.laohu8.com/m/news/1199069298?lang=&edition=full","pubTime":"2022-10-03 20:56","market":"hk","language":"en","title":"NIO: Growth Disappointment Continues","url":"https://stock-news.laohu8.com/highlight/detail?id=1199069298","media":"Seeking Alpha","summary":"SummaryNIO's Q3 deliveries fall below guidance midpoint.Despite new models, September barely showed ","content":"<html><head></head><body><p><b>Summary</b></p><ul><li>NIO's Q3 deliveries fall below guidance midpoint.</li><li>Despite new models, September barely showed any growth.</li><li>Analyst estimates for NIO stock continue to decline.</li></ul><p>Over the last year, one of the companies I've been most frustrated with is NIO (NYSE:NIO). The Chinese electric vehicle maker has seemingly had an issue every quarter that has significantly impacted its growth plans, at a time when the EV market is increasing rapidly. Over the weekend, the company released its Q3 delivery results, with the result being another round of disappointment.</p><p>For the quarter, NIO delivered 31,607 vehicles, representing growth of nearly 30% year over year. While that is a quarterly record and seems like solid growth, it was only about three weeks before the quarter's end that the company reported its Q2 results. At that time, management was calling for 31,000 to 33,000 deliveries, so the actual Q3 number fell more than a bit short of the midpoint of that range.</p><p>With July and August numbers already known when Q2 results were reported, September's 10,878 deliveries thus fell short of the month's guidance as well. This is extremely disappointing because it represents just 2.4% growth over September 2021. This is despite two new models, although one of which only recently started deliveries, but also the fact that we are more than 18 months removed from an agreement for its partner facility to double production capacity to 20,000 units a month. NIO is also building out its own factory that's supposed to reach volume production in the next couple of months. It certainly will need to get production going quickly to compete with the likes of BYD (OTCPK: BYDDY) and Tesla (TSLA), the latter of which is producing over 2,000 vehicles a day at its Shanghai factory alone.</p><p>About two months ago, I covered what I considered to be NIO'sfirst disappointment during Q3 with its July delivery results. At that time, and for most of the summer, street analysts were looking for the company to report almost $6 billion in revenues in the second half of this year. Since then, estimates have been cut almost continuously, going into this weekend's news at just over $5 billion. With NIO missing the midpoint of guidance, we could see more estimate cuts, and it doesn't help that the US dollar has surged against the Yuan as seen below. That will pressure revenues when translated into US dollars at the Q3 earnings report.</p><p><img src=\"https://static.tigerbbs.com/a46667704eb73714c5bf89019d8d8186\" tg-width=\"640\" tg-height=\"207\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"/></p><p>Dollar / Yuan Year To Date (CNBC)</p><p>Interestingly enough, September wasn't even NIO's best month for total deliveries. It actually tied for second with November of 2021, despite that month having fewer models for sale and the fact that the partner facility has been upgraded since. As a reminder, the company's goal was to deliver 100,000 vehicles in the second half of this year, which is going to require very significant improvement in Q4. NIO hasn't topped 13,000 deliveries in any month of its history so far, but one would figure it will certainly have to do that during each month this quarter (and be well above that level in November and December) to have any real shot at the second half goal.</p><p>When looking at NIO shares, they've been dragged down with the overall market recently. As the chart below shows, it has not been a great year for the stock, which is only a few dollars away from its 52-week low. At the moment, both the 50-day moving average (purple line) and 200-day (orange line) are on the decline, which could provide resistance on any move higher. Since my previous article, the average street price target has come down by about $3, now sitting just above $30. While that certainly implies significant upside from here, just remember that the street's average valuation entering this year was $60, and we know how that's turned out.</p><p><img src=\"https://static.tigerbbs.com/885ff1ad4792b5319c2cd64a9be84434\" tg-width=\"640\" tg-height=\"272\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"/></p><p>Nio 2022 Performance (Yahoo Finance)</p><p>In the end, September's delivery result was another disappointment for NIO investors. Despite giving guidance with only about 3 weeks to go in the quarter, the company didn't even hit the midpoint of its delivery range. Year-over-year growth for the month was minimal, despite new models and supposed production ramps. Barring much better execution rather soon, NIO looks like it will miss its back half of the year growth target, perhaps by a significant margin. With analyst estimates likely to continue a bit lower, it's hard to see this stock moving much higher until this growth story finally materializes, unless the name is dragged higher if the equity market soars.</p></body></html>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>NIO: Growth Disappointment Continues</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nNIO: Growth Disappointment Continues\n</h2>\n\n<h4 class=\"meta\">\n\n\n2022-10-03 20:56 GMT+8 <a href=https://seekingalpha.com/article/4544330-nio-growth-disappointment-continues><strong>Seeking Alpha</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>SummaryNIO's Q3 deliveries fall below guidance midpoint.Despite new models, September barely showed any growth.Analyst estimates for NIO stock continue to decline.Over the last year, one of the ...</p>\n\n<a href=\"https://seekingalpha.com/article/4544330-nio-growth-disappointment-continues\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"NIO":"蔚来","09866":"蔚来-SW","NIO.SI":"蔚来"},"source_url":"https://seekingalpha.com/article/4544330-nio-growth-disappointment-continues","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1199069298","content_text":"SummaryNIO's Q3 deliveries fall below guidance midpoint.Despite new models, September barely showed any growth.Analyst estimates for NIO stock continue to decline.Over the last year, one of the companies I've been most frustrated with is NIO (NYSE:NIO). The Chinese electric vehicle maker has seemingly had an issue every quarter that has significantly impacted its growth plans, at a time when the EV market is increasing rapidly. Over the weekend, the company released its Q3 delivery results, with the result being another round of disappointment.For the quarter, NIO delivered 31,607 vehicles, representing growth of nearly 30% year over year. While that is a quarterly record and seems like solid growth, it was only about three weeks before the quarter's end that the company reported its Q2 results. At that time, management was calling for 31,000 to 33,000 deliveries, so the actual Q3 number fell more than a bit short of the midpoint of that range.With July and August numbers already known when Q2 results were reported, September's 10,878 deliveries thus fell short of the month's guidance as well. This is extremely disappointing because it represents just 2.4% growth over September 2021. This is despite two new models, although one of which only recently started deliveries, but also the fact that we are more than 18 months removed from an agreement for its partner facility to double production capacity to 20,000 units a month. NIO is also building out its own factory that's supposed to reach volume production in the next couple of months. It certainly will need to get production going quickly to compete with the likes of BYD (OTCPK: BYDDY) and Tesla (TSLA), the latter of which is producing over 2,000 vehicles a day at its Shanghai factory alone.About two months ago, I covered what I considered to be NIO'sfirst disappointment during Q3 with its July delivery results. At that time, and for most of the summer, street analysts were looking for the company to report almost $6 billion in revenues in the second half of this year. Since then, estimates have been cut almost continuously, going into this weekend's news at just over $5 billion. With NIO missing the midpoint of guidance, we could see more estimate cuts, and it doesn't help that the US dollar has surged against the Yuan as seen below. That will pressure revenues when translated into US dollars at the Q3 earnings report.Dollar / Yuan Year To Date (CNBC)Interestingly enough, September wasn't even NIO's best month for total deliveries. It actually tied for second with November of 2021, despite that month having fewer models for sale and the fact that the partner facility has been upgraded since. As a reminder, the company's goal was to deliver 100,000 vehicles in the second half of this year, which is going to require very significant improvement in Q4. NIO hasn't topped 13,000 deliveries in any month of its history so far, but one would figure it will certainly have to do that during each month this quarter (and be well above that level in November and December) to have any real shot at the second half goal.When looking at NIO shares, they've been dragged down with the overall market recently. As the chart below shows, it has not been a great year for the stock, which is only a few dollars away from its 52-week low. At the moment, both the 50-day moving average (purple line) and 200-day (orange line) are on the decline, which could provide resistance on any move higher. Since my previous article, the average street price target has come down by about $3, now sitting just above $30. While that certainly implies significant upside from here, just remember that the street's average valuation entering this year was $60, and we know how that's turned out.Nio 2022 Performance (Yahoo Finance)In the end, September's delivery result was another disappointment for NIO investors. Despite giving guidance with only about 3 weeks to go in the quarter, the company didn't even hit the midpoint of its delivery range. Year-over-year growth for the month was minimal, despite new models and supposed production ramps. Barring much better execution rather soon, NIO looks like it will miss its back half of the year growth target, perhaps by a significant margin. With analyst estimates likely to continue a bit lower, it's hard to see this stock moving much higher until this growth story finally materializes, unless the name is dragged higher if the equity market soars.","news_type":1,"symbols_score_info":{"09866":0.9,"NIO":0.9,"NIO.SI":0.9}},"isVote":1,"tweetType":1,"viewCount":3568,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":661114858,"gmtCreate":1663762573074,"gmtModify":1663765427838,"author":{"id":"3434880829342579","authorId":"3434880829342579","name":"江边渔火","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3434880829342579","authorIdStr":"3434880829342579"},"themes":[],"htmlText":"作者自己文中说业绩得益于新能源赛道中长期发展,且业绩后续可期嘛 !这不就是清晰的逻辑嘛?唯股性活跃些尔。至于扣以妖股之冠吗?","listText":"作者自己文中说业绩得益于新能源赛道中长期发展,且业绩后续可期嘛 !这不就是清晰的逻辑嘛?唯股性活跃些尔。至于扣以妖股之冠吗?","text":"作者自己文中说业绩得益于新能源赛道中长期发展,且业绩后续可期嘛 !这不就是清晰的逻辑嘛?唯股性活跃些尔。至于扣以妖股之冠吗?","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":5,"repostSize":0,"link":"https://laohu8.com/post/661114858","repostId":"2269301531","repostType":2,"isVote":1,"tweetType":1,"viewCount":2859,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"hots":[{"id":455254264725768,"gmtCreate":1752183341234,"gmtModify":1752183343185,"author":{"id":"3434880829342579","authorId":"3434880829342579","name":"江边渔火","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3434880829342579","authorIdStr":"3434880829342579"},"themes":[],"htmlText":"又是一个多棱角和线条不符国内的审美车型,蔚来啥时会开窍?其消费者洞察力真有待提高。","listText":"又是一个多棱角和线条不符国内的审美车型,蔚来啥时会开窍?其消费者洞察力真有待提高。","text":"又是一个多棱角和线条不符国内的审美车型,蔚来啥时会开窍?其消费者洞察力真有待提高。","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":9,"repostSize":2,"link":"https://laohu8.com/post/455254264725768","repostId":"2550627762","repostType":2,"repost":{"id":"2550627762","kind":"news","pubTimestamp":1752165000,"share":"https://www.laohu8.com/m/news/2550627762?lang=&edition=full","pubTime":"2025-07-11 00:30","market":"sh","language":"zh","title":"李斌豁出去了!5米大车预售不到20万,为销量和四季度盈利拼了","url":"https://stock-news.laohu8.com/highlight/detail?id=2550627762","media":"市场资讯","summary":"车东西7月10日消息,今日,蔚来子品牌乐道旗下第二款车型L90正式开启预售。从发布会上来看,李斌这次给乐道L90的定价几乎是豁出去了,将一辆五米长的大车的目标设定为了特斯拉Model Y等相关中型纯电SUV,从车身尺寸上来看,有着绝对的优势。▲乐道L90车身扭转刚度除了结构安全,乐道L90全车标配了九个安全气囊,副驾驶标配了137升容积的大尺寸安全气囊,侧安全气帘长达2920毫米。","content":"<html><body><div>\n<blockquote><p> 炒股就看<a href=\"https://laohu8.com/S/603586\">金麒麟</a>分析师研报,权威,专业,及时,全面,助您挖掘潜力主题机会!</p></blockquote> <div><img src=\"http://n.sinaimg.cn/spider20250711/210/w660h350/20250711/8d90-d7d8874561e609d6ac6d71fe7ee0f97d.jpg\"/><span></span></div><p cms-style=\"font-L align-Center strong-Bold\">车东西(公众号:chedongxi)</p><p cms-style=\"font-L align-Center strong-Bold\">作者 | 张睿</p><p cms-style=\"font-L align-Center strong-Bold\">编辑 | 志豪</p><p cms-style=\"font-L\">19.39万起!乐道大型SUV来了。</p><p cms-style=\"font-L\">车东西7月10日消息,今日,<a href=\"https://laohu8.com/S/NIO\">蔚来</a>子品牌乐道旗下第二款车型L90正式开启预售。</p><div><img src=\"http://n.sinaimg.cn/spider20250711/213/w660h353/20250711/cf5e-c0a3eaaccd4debfc4fcf4fe77eff5f7f.jpg\"/><span>▲乐道L90整车购买预售价格</span></div><p cms-style=\"font-L\">在乐道L90产品技术发布会上,<a href=\"https://laohu8.com/S/09866\">蔚来</a>创始人、董事长、CEO李斌宣布,乐道L90整车购买预售价为27.99万元起,采用电池租用服务(BaaS)后为19.39万元起。</p><div><img src=\"http://n.sinaimg.cn/spider20250711/520/w660h660/20250711/feb8-10ec9d5518ca492f2aa68d8c8bbb31de.jpg\"/><span>▲乐道L90配置信息</span></div><p cms-style=\"font-L\">李斌在发布会上表示,乐道L90是家庭大三排SUV产品的变革之作。</p><p cms-style=\"font-L\">值得注意的是,李斌在发布会上夸奖了<a href=\"https://laohu8.com/S/LI\">理想</a>L9,称其为非常优秀的三排座SUV,不过话锋一转就夸上了自家L90,认为大三排SUV还有很多需求未被满足,L90在安全性与使用成本之间达到了平衡。</p><div><img src=\"http://n.sinaimg.cn/spider20250711/217/w660h357/20250711/31d3-d7323ab95e0af4973e9ae6ab9b0e1735.jpg\"/><span>▲李斌在发布会上夸赞理想L9</span></div><p cms-style=\"font-L\">李斌在发布会上甚至用一句顺口溜形容其空间表现:“座座都是VIP,六人十箱无压力,前后都能装行李。”</p><p cms-style=\"font-L\">同时,李斌也针对近期的热点话题“车太重压坏马路”进行了回应,表示乐道L90的轻量化做的很好,不会出现这个问题。</p><p cms-style=\"font-L\">从发布会上来看,李斌这次给乐道L90的定价几乎是豁出去了,将一辆五米长的大车的目标设定为了<a href=\"https://laohu8.com/S/TSLA\">特斯拉</a>Model Y等相关中型纯电SUV,从车身尺寸上来看,有着绝对的优势。</p><p cms-style=\"font-L\">但租电版本不到20万的预售价格,也将会对自家的L60以及<a href=\"https://laohu8.com/S/NIO.SI\">蔚来</a>主品牌的ES6/EC6等车型产生不小的冲击。</p><p cms-style=\"font-L\">一、车长超5米1 空间表现良好</p><p cms-style=\"font-L\">在3个小时的发布会上,李斌全面的介绍了乐道L90的方方面面。</p><p cms-style=\"font-L\">在车身尺寸方面,李斌表示乐道L90已经达到了全尺寸SUV的标准,乐道L90的长宽高分别为5145/1998/1786mm,轴距为3110mm,拥有三排六座和三排七座两种座椅布局。</p><div><img src=\"http://n.sinaimg.cn/spider20250711/220/w660h360/20250711/5725-53c94ca8171f0a8f65f69a43f9247627.jpg\"/><span>▲乐道L90车身尺寸</span></div><p cms-style=\"font-L\">家庭用车,要确保每个位置都要有最高的安全标准。发布会上李斌展示了乐道L90在极端事故工况下的测试,在雨天面对货车高速前后夹击,乐道L90被追尾后D柱、A柱均保持完好,第三排未受侵入,全车安全气囊包括侧气帘及时展开。</p><div><img src=\"http://n.sinaimg.cn/spider20250711/222/w660h362/20250711/0081-12eeb3c714980ed5518bc2dc1048b97a.jpg\"/><span>▲乐道L90被货车前后夹击</span></div><p cms-style=\"font-L\">乐道L90能有这样的安全性能的表现,来自于安全方面的用料。乐道L90具备超高强度的钢铝混合车身,车身的扭转刚度达到了38150Nm/Deg,使用了27.4kg的2000Mpa钢材。</p><div><img src=\"http://n.sinaimg.cn/spider20250711/228/w660h368/20250711/41e4-a2f290421abfbdc48e821c04dd2911d2.jpg\"/><span>▲乐道L90车身扭转刚度</span></div><p cms-style=\"font-L\">除了结构安全,乐道L90全车标配了九个安全气囊,副驾驶标配了137升容积的大尺寸安全气囊,侧安全气帘长达2920毫米。</p><div><img src=\"http://n.sinaimg.cn/spider20250711/206/w660h346/20250711/f4d4-bd476fbdadfebc4517df9ce40365ba57.jpg\"/><span>▲乐道L90全车标配九个安全气囊</span></div><p cms-style=\"font-L\">空间是李斌在发布会上强调最多的一点,李斌还编了一句顺口溜:“座座都是VIP,六人十箱无压力,前后都能装行李。”</p><p cms-style=\"font-L\">在空间利用效率方面,乐道L90纵向最大有效尺寸占比81.5%,垂向最大有效尺寸占比85.9%。</p><div><img src=\"http://n.sinaimg.cn/spider20250711/216/w660h356/20250711/5799-50a7b39e1d86da8bc9208e2e953555e5.jpg\"/><span>▲乐道L90空间利用效率方面</span></div><p cms-style=\"font-L\">李斌表示,能做到这些是因为乐道L90基于全新一代纯电的平台架构,同时部件极致小型化集成化、采用高效能永磁同步后电驱、搭载厚度116毫米的轻量化可换电电池包等等技术。</p><div><img src=\"http://n.sinaimg.cn/spider20250711/211/w660h351/20250711/bc3f-5362c197f1bfa82a30096410d157c9c8.jpg\"/><span>▲乐道L90厚度116毫米的电池包</span></div><p cms-style=\"font-L\">储物空间方面,乐道L90在不放倒第三排的情况下就达到了670L。其中后备箱430L,电动的前备舱240L。</p><div><img src=\"http://n.sinaimg.cn/spider20250711/210/w660h350/20250711/da5c-d823ec2efac374ac56dbbb41787fdfbe.jpg\"/><span>▲乐道L90储物空间</span></div><p cms-style=\"font-L\">舒适性配置方面,乐道L90二排右侧配备一个零重力座椅,全车座椅标配座椅加热,一二排的座椅标配座椅通风和按摩。</p><div><img src=\"http://n.sinaimg.cn/spider20250711/216/w660h356/20250711/34ed-7b302fe0398cdd3cd6a64c401be54455.jpg\"/><span>▲乐道L90全车座椅标配座椅加热</span></div><p cms-style=\"font-L\">此外,乐道L90也搭载了车载冰箱,容积达到8.8L,可以全电动开关。</p><div><img src=\"http://n.sinaimg.cn/spider20250711/208/w660h348/20250711/b1c5-f5cb1d1887ca5c38c64cffe0c9115556.jpg\"/><span>▲乐道L90搭载车载冰箱</span></div><p cms-style=\"font-L\">动力方面,乐道L90后驱版本电机峰值功率达到340kW,零百加速5.9秒。四驱版电机总峰值功率440kW,零百加速只需要4.7秒。</p><div><img src=\"http://n.sinaimg.cn/spider20250711/215/w660h355/20250711/b3ae-b7b2a33a13790c7c95ab341374e7e242.jpg\"/><span>▲乐道L90后驱版零百加速时间</span></div><p cms-style=\"font-L\">李斌还对“车太重压坏马路”事件进行了回应,他表示乐道L90后驱版本的整备质量只有2250kg,四驱版也只有2360kg,可以带来更低的使用成本。</p><div><img src=\"http://n.sinaimg.cn/spider20250711/213/w660h353/20250711/c61e-f5154f3be368786783a30edee68c1098.jpg\"/><span>▲乐道L90车重</span></div><p cms-style=\"font-L\">此外,乐道L90风阻系数仅有0.25,能耗低至14.5kWh/100km。结合容量85度电池包,续航可达605公里。</p><div><img src=\"http://n.sinaimg.cn/spider20250711/212/w660h352/20250711/4dfe-e1fc8cdd4f4318c368c1b59ded0f446d.jpg\"/><span>▲乐道L90能耗</span></div><p cms-style=\"font-L\">智能化方面,L90搭载最新的椰子2智能系统,能够将智能座舱辅助驾驶整车控制和智能互联高度集成。</p><div><img src=\"http://n.sinaimg.cn/spider20250711/210/w660h350/20250711/0ddd-b4f13574056006f1008211db1f339033.jpg\"/><span>▲乐道L90搭载椰子2智能系统</span></div><p cms-style=\"font-L\">智能辅助驾驶方面,乐道L90搭载了30个辅助驾驶传感器,标配了一颗4D成像毫米波雷达,可以产生2048个点云,最远的探测距离达到370米。</p><div><img src=\"http://n.sinaimg.cn/spider20250711/200/w660h340/20250711/1e2d-a763c67bb26eecd4f28a12771138ea47.jpg\"/><span>▲乐道L90智能辅助硬件</span></div><p cms-style=\"font-L\">二、采用“错位竞争”的策略 突出家庭属性</p><p cms-style=\"font-L\">今年4月,乐道L90就已经在工信部亮相,结合工信部和乐道官方等方面透露的信息,我们来看看乐道L90在其竞争激烈的新能源大型SUV级别中表现如何。</p><div><img src=\"http://n.sinaimg.cn/spider20250711/342/w660h482/20250711/275e-2a6edc57b0e03b16121fbfe43ce20016.jpg\"/><span>▲乐道L90与竞品对比</span></div><p cms-style=\"font-L\">车身尺寸方面,乐道L90的长宽高分别为5145/1998/1786mm,轴距为3110mm,座位数为6/7座。</p><div><img src=\"http://n.sinaimg.cn/spider20250711/286/w660h426/20250711/2605-6ba33e008789eb7c218d0d0c078569ed.jpg\"/><span>▲乐道L90车身尺寸</span></div><p cms-style=\"font-L\">这里从与<a href=\"https://laohu8.com/S/01810\">小米</a>YU7和问界M9纯电版的对比可以看出,乐道汽车在L90上采用了“错位竞争”的策略,乐道L90的预售价相较于尺寸接近的问界M9纯电版售价低很多,与售价接近的<a href=\"https://laohu8.com/S/81810\">小米</a>YU7对比乐道L90在尺寸上又有优势。</p><p cms-style=\"font-L\">那么,我们先来看价格接近的乐道L90和与小米YU7对比。对比这两车来看,空间自然是乐道L90一大优势。</p><p cms-style=\"font-L\">从前备箱空间来看,乐道L90容积达240L的前背箱已经被乐道官方多次宣传,而240L的前背箱容积也确实比小米YU7的141L大得多。</p><div><img src=\"http://n.sinaimg.cn/spider20250711/384/w660h524/20250711/eeb9-eb76493ba3bf49b2eb9c8fa23a752353.jpg\"/><span>▲乐道L90前背箱空间</span></div><p cms-style=\"font-L\">动力方面,乐道L90单电机版车型电机最大功率340kW(合462匹马力),零百加速5.9秒,双电机版车型电机最大总功率为440kW(合598匹马力),零百加速4.7秒。对比来看,主打运动标签的小米YU7在动力性能上更有优势。</p><div><img src=\"http://n.sinaimg.cn/spider20250711/12/w660h152/20250711/0629-be3cc0cf7e8dcad3f2c9b81616da7a34.jpg\"/><span>▲乐道L90双电机版动力系统参数</span></div><p cms-style=\"font-L\">续航方面,乐道L90全系标配容量为85kWh的电池包,对应两驱版续航里程为605km,四驱版续航里程为570km。可以看到乐道L90由于车身较大的同时电池包容量较小,其续航与小米YU7差距较大,不过乐道L90支持蔚来的换电能力。</p><p cms-style=\"font-L\">而将乐道L90与尺寸接近的问界M9纯电版对比(其实乐道L90与问界M8车身尺寸更为接近,但其纯电版还未推出),这时就能看出乐道L90在价格方面的优势,当然两个车型在品牌定位上有一定不同。</p><p cms-style=\"font-L\">空间方面,从前备箱空间来看,问界M9纯电版的前背箱尺寸不明确,而后备箱容积上乐道L90与同样是三排座椅的问界M9纯电版有一定优势。</p><p cms-style=\"font-L\">动力方面,乐道L90的动力性能与问界M9纯电版较为接近。续航方面,同样是由于乐道L90电池包容量较小的原因,其续航较尺寸接近的问界M9不占优,但乐道L90支持换电能力。</p><p cms-style=\"font-L\">另外还有一点值得注意的是,6月工信部目录曾出现乐道L90的变更扩展公示,可以看到乐道L90座位数变更为了5/6/7座,同时新增了“L80”的尾标。</p><div><img src=\"http://n.sinaimg.cn/spider20250711/324/w660h464/20250711/3891-fd77a993972b063a5f38c32f555c19e6.jpg\"/><span>▲乐道L90变更扩展公示中出现L80尾标</span></div><p cms-style=\"font-L\">如此来看,后续还可能推出尾标为“L80”但车身尺寸与L90相同的5座车型。</p><p cms-style=\"font-L\">整体从配置上来看,乐道L90“错位竞争”的策略较为明显,同时包括发布会上强调的卖点等可以看出乐道L90在强调家庭属性。</p><p cms-style=\"font-L\">结合27.99万起的预售价还有电池租用服务(BaaS)带来进一步的价格下探,乐道L90可能会成为纯电大型SUV中的有力竞争者。</p><p cms-style=\"font-L\">结语:乐道第二款车加入大型SUV大战</p><p cms-style=\"font-L\">作为乐道品牌的第二款车型,乐道L90延续了乐道L60以家庭用车为核心的理念,同时通过240L前背箱,后排屏等等配置进一步增强了家庭属性。</p><p cms-style=\"font-L\">目前国内SUV市场的厮杀尤为激烈,乐道L90能否在这一个市场杀出一片天地,还需进一步观察。</p><p cms-style=\"font-L\">而从目前19.39万起的预售价来考虑,乐道L90的预售价为其热销增大了可能。</p><p>(转自:网易科技)</p>\n<div>\n<div><img src=\"\"/></div>\n<div>海量资讯、精准解读,尽在新浪财经APP</div>\n</div>\n</div></body></html>","source":"sina","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>李斌豁出去了!5米大车预售不到20万,为销量和四季度盈利拼了</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ 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class=\"title\">\n李斌豁出去了!5米大车预售不到20万,为销量和四季度盈利拼了\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-07-11 00:30 北京时间 <a href=https://finance.sina.com.cn/stock/t/2025-07-11/doc-infezkhc1377588.shtml><strong>市场资讯</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>炒股就看金麒麟分析师研报,权威,专业,及时,全面,助您挖掘潜力主题机会! 车东西(公众号:chedongxi)作者 | 张睿编辑 | 志豪19.39万起!乐道大型SUV来了。车东西7月10日消息,今日,蔚来子品牌乐道旗下第二款车型L90正式开启预售。▲乐道L90整车购买预售价格在乐道L90产品技术发布会上,蔚来创始人、董事长、CEO李斌宣布,乐道L90整车购买预售价为27.99万元起,采用电池...</p>\n\n<a href=\"https://finance.sina.com.cn/stock/t/2025-07-11/doc-infezkhc1377588.shtml\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"BK4531":"中概回港概念","BK4099":"汽车制造商","BK4585":"ETF&股票定投概念","BK4526":"热门中概股","BK4534":"瑞士信贷持仓","NIO":"蔚来","BK4555":"新能源车","BK4505":"高瓴资本持仓","BK4504":"桥水持仓","09866":"蔚来-SW","BK4588":"碎股","BK4548":"巴美列捷福持仓","EVS.SI":"MSCI China Electric Vehicles and Future Mobility ETF-NikkoAM","NIO.SI":"蔚来","BK4574":"无人驾驶","LU0052750758.USD":"富兰克林中国基金A Acc","BK4509":"腾讯概念","LU0320764599.SGD":"FTIF - Templeton China A Acc SGD","BITA":"易车","LU0708995583.HKD":"TEMPLETON CHINA \"A\" (HKD) ACC","BK4581":"高盛持仓","BK4532":"文艺复兴科技持仓"},"source_url":"https://finance.sina.com.cn/stock/t/2025-07-11/doc-infezkhc1377588.shtml","is_english":false,"share_image_url":"https://static.laohu8.com/b0d1b7e8843deea78cc308b15114de44","article_id":"2550627762","content_text":"炒股就看金麒麟分析师研报,权威,专业,及时,全面,助您挖掘潜力主题机会! 车东西(公众号:chedongxi)作者 | 张睿编辑 | 志豪19.39万起!乐道大型SUV来了。车东西7月10日消息,今日,蔚来子品牌乐道旗下第二款车型L90正式开启预售。▲乐道L90整车购买预售价格在乐道L90产品技术发布会上,蔚来创始人、董事长、CEO李斌宣布,乐道L90整车购买预售价为27.99万元起,采用电池租用服务(BaaS)后为19.39万元起。▲乐道L90配置信息李斌在发布会上表示,乐道L90是家庭大三排SUV产品的变革之作。值得注意的是,李斌在发布会上夸奖了理想L9,称其为非常优秀的三排座SUV,不过话锋一转就夸上了自家L90,认为大三排SUV还有很多需求未被满足,L90在安全性与使用成本之间达到了平衡。▲李斌在发布会上夸赞理想L9李斌在发布会上甚至用一句顺口溜形容其空间表现:“座座都是VIP,六人十箱无压力,前后都能装行李。”同时,李斌也针对近期的热点话题“车太重压坏马路”进行了回应,表示乐道L90的轻量化做的很好,不会出现这个问题。从发布会上来看,李斌这次给乐道L90的定价几乎是豁出去了,将一辆五米长的大车的目标设定为了特斯拉Model Y等相关中型纯电SUV,从车身尺寸上来看,有着绝对的优势。但租电版本不到20万的预售价格,也将会对自家的L60以及蔚来主品牌的ES6/EC6等车型产生不小的冲击。一、车长超5米1 空间表现良好在3个小时的发布会上,李斌全面的介绍了乐道L90的方方面面。在车身尺寸方面,李斌表示乐道L90已经达到了全尺寸SUV的标准,乐道L90的长宽高分别为5145/1998/1786mm,轴距为3110mm,拥有三排六座和三排七座两种座椅布局。▲乐道L90车身尺寸家庭用车,要确保每个位置都要有最高的安全标准。发布会上李斌展示了乐道L90在极端事故工况下的测试,在雨天面对货车高速前后夹击,乐道L90被追尾后D柱、A柱均保持完好,第三排未受侵入,全车安全气囊包括侧气帘及时展开。▲乐道L90被货车前后夹击乐道L90能有这样的安全性能的表现,来自于安全方面的用料。乐道L90具备超高强度的钢铝混合车身,车身的扭转刚度达到了38150Nm/Deg,使用了27.4kg的2000Mpa钢材。▲乐道L90车身扭转刚度除了结构安全,乐道L90全车标配了九个安全气囊,副驾驶标配了137升容积的大尺寸安全气囊,侧安全气帘长达2920毫米。▲乐道L90全车标配九个安全气囊空间是李斌在发布会上强调最多的一点,李斌还编了一句顺口溜:“座座都是VIP,六人十箱无压力,前后都能装行李。”在空间利用效率方面,乐道L90纵向最大有效尺寸占比81.5%,垂向最大有效尺寸占比85.9%。▲乐道L90空间利用效率方面李斌表示,能做到这些是因为乐道L90基于全新一代纯电的平台架构,同时部件极致小型化集成化、采用高效能永磁同步后电驱、搭载厚度116毫米的轻量化可换电电池包等等技术。▲乐道L90厚度116毫米的电池包储物空间方面,乐道L90在不放倒第三排的情况下就达到了670L。其中后备箱430L,电动的前备舱240L。▲乐道L90储物空间舒适性配置方面,乐道L90二排右侧配备一个零重力座椅,全车座椅标配座椅加热,一二排的座椅标配座椅通风和按摩。▲乐道L90全车座椅标配座椅加热此外,乐道L90也搭载了车载冰箱,容积达到8.8L,可以全电动开关。▲乐道L90搭载车载冰箱动力方面,乐道L90后驱版本电机峰值功率达到340kW,零百加速5.9秒。四驱版电机总峰值功率440kW,零百加速只需要4.7秒。▲乐道L90后驱版零百加速时间李斌还对“车太重压坏马路”事件进行了回应,他表示乐道L90后驱版本的整备质量只有2250kg,四驱版也只有2360kg,可以带来更低的使用成本。▲乐道L90车重此外,乐道L90风阻系数仅有0.25,能耗低至14.5kWh/100km。结合容量85度电池包,续航可达605公里。▲乐道L90能耗智能化方面,L90搭载最新的椰子2智能系统,能够将智能座舱辅助驾驶整车控制和智能互联高度集成。▲乐道L90搭载椰子2智能系统智能辅助驾驶方面,乐道L90搭载了30个辅助驾驶传感器,标配了一颗4D成像毫米波雷达,可以产生2048个点云,最远的探测距离达到370米。▲乐道L90智能辅助硬件二、采用“错位竞争”的策略 突出家庭属性今年4月,乐道L90就已经在工信部亮相,结合工信部和乐道官方等方面透露的信息,我们来看看乐道L90在其竞争激烈的新能源大型SUV级别中表现如何。▲乐道L90与竞品对比车身尺寸方面,乐道L90的长宽高分别为5145/1998/1786mm,轴距为3110mm,座位数为6/7座。▲乐道L90车身尺寸这里从与小米YU7和问界M9纯电版的对比可以看出,乐道汽车在L90上采用了“错位竞争”的策略,乐道L90的预售价相较于尺寸接近的问界M9纯电版售价低很多,与售价接近的小米YU7对比乐道L90在尺寸上又有优势。那么,我们先来看价格接近的乐道L90和与小米YU7对比。对比这两车来看,空间自然是乐道L90一大优势。从前备箱空间来看,乐道L90容积达240L的前背箱已经被乐道官方多次宣传,而240L的前背箱容积也确实比小米YU7的141L大得多。▲乐道L90前背箱空间动力方面,乐道L90单电机版车型电机最大功率340kW(合462匹马力),零百加速5.9秒,双电机版车型电机最大总功率为440kW(合598匹马力),零百加速4.7秒。对比来看,主打运动标签的小米YU7在动力性能上更有优势。▲乐道L90双电机版动力系统参数续航方面,乐道L90全系标配容量为85kWh的电池包,对应两驱版续航里程为605km,四驱版续航里程为570km。可以看到乐道L90由于车身较大的同时电池包容量较小,其续航与小米YU7差距较大,不过乐道L90支持蔚来的换电能力。而将乐道L90与尺寸接近的问界M9纯电版对比(其实乐道L90与问界M8车身尺寸更为接近,但其纯电版还未推出),这时就能看出乐道L90在价格方面的优势,当然两个车型在品牌定位上有一定不同。空间方面,从前备箱空间来看,问界M9纯电版的前背箱尺寸不明确,而后备箱容积上乐道L90与同样是三排座椅的问界M9纯电版有一定优势。动力方面,乐道L90的动力性能与问界M9纯电版较为接近。续航方面,同样是由于乐道L90电池包容量较小的原因,其续航较尺寸接近的问界M9不占优,但乐道L90支持换电能力。另外还有一点值得注意的是,6月工信部目录曾出现乐道L90的变更扩展公示,可以看到乐道L90座位数变更为了5/6/7座,同时新增了“L80”的尾标。▲乐道L90变更扩展公示中出现L80尾标如此来看,后续还可能推出尾标为“L80”但车身尺寸与L90相同的5座车型。整体从配置上来看,乐道L90“错位竞争”的策略较为明显,同时包括发布会上强调的卖点等可以看出乐道L90在强调家庭属性。结合27.99万起的预售价还有电池租用服务(BaaS)带来进一步的价格下探,乐道L90可能会成为纯电大型SUV中的有力竞争者。结语:乐道第二款车加入大型SUV大战作为乐道品牌的第二款车型,乐道L90延续了乐道L60以家庭用车为核心的理念,同时通过240L前背箱,后排屏等等配置进一步增强了家庭属性。目前国内SUV市场的厮杀尤为激烈,乐道L90能否在这一个市场杀出一片天地,还需进一步观察。而从目前19.39万起的预售价来考虑,乐道L90的预售价为其热销增大了可能。(转自:网易科技)\n\n\n海量资讯、精准解读,尽在新浪财经APP","news_type":1,"symbols_score_info":{"09866":0.6,"BITA":1,"EVS.SI":0.6,"NIO":1,"NIO.SI":0.6}},"isVote":1,"tweetType":1,"viewCount":4431,"authorTweetTopStatus":1,"verified":2,"comments":[{"author":{"id":"3535166487706034","authorId":"3535166487706034","name":"老妖发大财","avatar":"https://static.tigerbbs.com/3b4ee77d1069501c70d44bac13ef10b1","crmLevel":5,"crmLevelSwitch":0,"idStr":"3535166487706034","authorIdStr":"3535166487706034"},"content":"蔚来的设计一直都是很颜值在线 相反是买的最好的比亚迪的设计真是无法评论….","text":"蔚来的设计一直都是很颜值在线 相反是买的最好的比亚迪的设计真是无法评论….","html":"蔚来的设计一直都是很颜值在线 相反是买的最好的比亚迪的设计真是无法评论…."},{"author":{"id":"3515487427925687","authorId":"3515487427925687","name":"春韭绿油油","avatar":"https://static.tigerbbs.com/954cf2411280ecb501d9a1b4cad49742","crmLevel":9,"crmLevelSwitch":0,"idStr":"3515487427925687","authorIdStr":"3515487427925687"},"content":"//@股神轩:开始说公司内部有问题,公司改革了说供应链有问题,事实证明供应链没啥问题又说人家放不下身段,好了现在卖19万了,又说人家审美不行,对对对,这蔚来就是不行,你可真行//@江边渔火:又是一个多棱角和线条不符国内的审美车型,蔚来啥时会开窍?其消费者洞察力真有待提高。","text":"//@股神轩:开始说公司内部有问题,公司改革了说供应链有问题,事实证明供应链没啥问题又说人家放不下身段,好了现在卖19万了,又说人家审美不行,对对对,这蔚来就是不行,你可真行//@江边渔火:又是一个多棱角和线条不符国内的审美车型,蔚来啥时会开窍?其消费者洞察力真有待提高。","html":"//@股神轩:开始说公司内部有问题,公司改革了说供应链有问题,事实证明供应链没啥问题又说人家放不下身段,好了现在卖19万了,又说人家审美不行,对对对,这蔚来就是不行,你可真行//@江边渔火:又是一个多棱角和线条不符国内的审美车型,蔚来啥时会开窍?其消费者洞察力真有待提高。"}],"imageCount":0,"langContent":"CN","totalScore":0},{"id":661114858,"gmtCreate":1663762573074,"gmtModify":1663765427838,"author":{"id":"3434880829342579","authorId":"3434880829342579","name":"江边渔火","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3434880829342579","authorIdStr":"3434880829342579"},"themes":[],"htmlText":"作者自己文中说业绩得益于新能源赛道中长期发展,且业绩后续可期嘛 !这不就是清晰的逻辑嘛?唯股性活跃些尔。至于扣以妖股之冠吗?","listText":"作者自己文中说业绩得益于新能源赛道中长期发展,且业绩后续可期嘛 !这不就是清晰的逻辑嘛?唯股性活跃些尔。至于扣以妖股之冠吗?","text":"作者自己文中说业绩得益于新能源赛道中长期发展,且业绩后续可期嘛 !这不就是清晰的逻辑嘛?唯股性活跃些尔。至于扣以妖股之冠吗?","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":5,"repostSize":0,"link":"https://laohu8.com/post/661114858","repostId":"2269301531","repostType":2,"isVote":1,"tweetType":1,"viewCount":2859,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":437254977560600,"gmtCreate":1747764802464,"gmtModify":1747778537831,"author":{"id":"3434880829342579","authorId":"3434880829342579","name":"江边渔火","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3434880829342579","authorIdStr":"3434880829342579"},"themes":[],"htmlText":"当然还有质疑,在消费降级的大趋势下,不用心打磨超高性价比的爆款,而去死抱高大上,须知在这种大经济周期下,绝大多数人民大众对高大上的文化心理是有抵触的,既然打死不肯放下身段,那就请熬到经济周期反转之日吧。。","listText":"当然还有质疑,在消费降级的大趋势下,不用心打磨超高性价比的爆款,而去死抱高大上,须知在这种大经济周期下,绝大多数人民大众对高大上的文化心理是有抵触的,既然打死不肯放下身段,那就请熬到经济周期反转之日吧。。","text":"当然还有质疑,在消费降级的大趋势下,不用心打磨超高性价比的爆款,而去死抱高大上,须知在这种大经济周期下,绝大多数人民大众对高大上的文化心理是有抵触的,既然打死不肯放下身段,那就请熬到经济周期反转之日吧。。","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/437254977560600","repostId":"2536654803","repostType":2,"repost":{"id":"2536654803","kind":"news","pubTimestamp":1747728003,"share":"https://www.laohu8.com/m/news/2536654803?lang=&edition=full","pubTime":"2025-05-20 16:00","market":"us","language":"zh","title":"李斌赌上蔚来生死局:2025 Q4 盈利倒计时,这套组合拳能让质疑者闭嘴吗?","url":"https://stock-news.laohu8.com/highlight/detail?id=2536654803","media":"腾讯新闻","summary":"以至于不少网友表示,“这是蔚来冲击销量的新希望”。2019年,蔚来遭遇了成立以来最严重的危机。公司股价暴跌,外界对蔚来的质疑声不断,甚至有媒体称蔚来即将破产。2023年,蔚来再次陷入危机。这一年,蔚来的亏损进一步扩大,公司第二次站在了生死边缘。新车销量方面,2024年全年,蔚来共卖出新车221970辆。只不过2025年已经过去了完整的四个月,蔚来的销量压力可以说有增无减。2025年一季度,蔚来累计交付42094台,平均月销量仅有1.4万辆。","content":"<html><head></head><body><blockquote><p>或许这件事之后,除了李斌很笃定<a href=\"https://laohu8.com/S/NIO\">蔚来</a>会在第四季度实现盈利,更多不看好<a href=\"https://laohu8.com/S/NIO.SI\">蔚来</a>的人也会回心转意。</p></blockquote><p>5月16日,蔚来旗下新款ES6和EC6迎来“极简”上市发布会,不仅选址牛屋(蔚来中心NIOHouse),更摒弃了多余的装饰与噱头。这与此前动辄豪掷数百万甚至上千万元的新品发布会相比,蔚来将“降本”理念贯彻至极致。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/5fb4c78508c9398ed6704bf5de467544\" tg-width=\"600\" tg-height=\"798\"/></p><p>事实上,这并非蔚来首次在牛屋举办新品发布会。为省去场地租赁、舞台搭建及其他费用,旗下第三品牌firefly萤火虫的产品发布会便已选址于此。</p><p>从“不差钱讲排面的富二代”到“花小钱办大事的务实者”,转变背后是新能源汽车行业激烈角逐中,蔚来再次站在命运的关键渡口。</p><p>除却推出新车型与最大化缩减成本,蔚来近期动作频频:整合子品牌、优化用户服务、寻求外部合作……为在市场竞争中重构优势版图,也为了在第四季度盈利,蔚来打出一套“组合拳”。</p><p>至于结果如何,还需要时间验证。但至少在新款ES6和EC6的上市发布会,和即将到来的新款ET5和ET5T上市发布会上,蔚来至少已经省下了数百万元。</p><p><strong>1. 蔚来被逼出“组合拳”?</strong></p><p>随着2025年几近过半,李斌与蔚来仿佛开启了“快进模式”,一系列动作令人目不暇接。</p><p>最近的当属蔚来新ES6、新EC6上市发布,“加量不加价”成为了此次两款产品的最大看点之一。比如整体切换到NT2.5平台,搭载了神玑NX9031智驾芯片,并配有激光雷达等行业领先的感知硬件,屏幕变成了更大更清晰的15.6英寸2K横屏、NOMI升级到3.0版本,座椅通风按摩和方向盘加热甚至都成为了标配……</p><p>但价格方面,蔚来ES6还是起售价33.8万元,EC6还是起售价35.8万元。以至于不少网友表示,“这是蔚来冲击销量的<a href=\"https://laohu8.com/S/000876\">新希望</a>”。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/a637ed214ae3e4195b84f59dc72aef80\" tg-width=\"600\" tg-height=\"800\"/></p><p>蔚来更大的动作,是新车上市前的内部组织架构调整。</p><p>5月9日,蔚来内部公告显示,旗下子品牌乐道与萤火虫被深度整合至蔚来主品牌体系。销量不及预期的乐道品牌,是本轮调整的重点。</p><p>根据公告,蔚来的产品设计与研发集群(PD&D)会新设一个乐道产品设计与研发一级部门,直接汇报给李斌。原乐道事业部中的产品体验、项目管理、设计、整车工程划入该部门。同时,新设立乐道品牌产品线部。萤火虫事业部同样划入PD&D集群,但更多的调整细节并未公布。</p><p>对于乐道品牌的调整还远不止于此。本月初,蔚来进行了区域销售体系的重新布局,天津、大连、杭州等地的区域总经理开始兼任乐道对应区域负责人,偏远地区甚至由蔚来总经理直接接管乐道销售。更早的4月初,乐道原总裁艾铁成因品牌销量未达预期主动请辞。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/cc929b19414a88a7f541ee9bb0660f1d\" tg-width=\"600\" tg-height=\"983\"/></p><p>一系列调整,不仅标志着蔚来彻底告别子品牌“独立作战”模式,也进一步显示蔚来“降本增效”的决心。</p><p>有汽车分析师对此分析到,“蔚来此次组织架构调整是应对市场压力的必要举措,将子品牌纳入主品牌体系能集中资源优化产品线,但如何平衡不同品牌的定位差异,避免内部竞争,仍是关键挑战。”</p><p>而调整的最终目的无疑是为了吸引消费者,从而卖出更多的车。因此,除了内部调整外,蔚来近期的动作还包括释放福利,进一步提升用户服务。</p><p>2025年五一假期(5月1日0点-5月5日24:00),乐道宣布向用户提供“乐道车主不限次高速免费充换电服务”。这一举措精准切中用户长途出行的补能痛点,不仅降低了用户的出行成本,还进一步增强了用户对品牌的好感与忠诚度。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/ef1079102ec8ab74d8093c751aad6746\" tg-width=\"600\" tg-height=\"1002\"/></p><p>一位来自北京的乐道L60车主王女士就直言,五一期间和朋友自驾出行,享受了一把免费换电服务,“不仅长途出行完全没焦虑,而且虚荣心得到了满足,在朋友面前大大的炫耀了一把,蔚来这次是真懂用户需求。”</p><p>从紧锣密鼓筹备新车上市,到雷厉风行推进组织架构调整,再到不遗余力优化用户服务……对于蔚来而言,当下无疑是关键时期,每一个决策、每一项举措都关乎着企业能否在激烈的市场竞争中突出重围,实现从亏损到盈利的关键转折。</p><p><strong>2. 三闯“生死线”,又双叒站在“ICU”门口?</strong></p><p>回顾蔚来的发展历程,李斌似乎总是与“生死线”有着不解之缘。</p><p>2019年,蔚来遭遇了成立以来最严重的危机。当时,新能源汽车补贴退坡,市场竞争加剧,蔚来的资金链濒临断裂,销量也持续低迷。公司股价暴跌,外界对蔚来的质疑声不断,甚至有媒体称蔚来即将破产。</p><p>2023年,蔚来再次陷入危机。随着新能源汽车市场的快速发展,竞争对手不断推出新车型,市场份额逐渐被瓜分。蔚来的产品更新速度跟不上市场需求,销量增长乏力。同时,原材料价格上涨、芯片短缺等问题也给蔚来的生产和成本控制带来了巨大压力。这一年,蔚来的亏损进一步扩大,公司第二次站在了生死边缘。</p><p>而如今,2025年的蔚来,虽然没有像前两次那样陷入绝境,但也面临着巨大的压力。财务数据是衡量企业健康状况的重要指标,而蔚来的财务报表却令人担忧。</p><p>2024年全年,蔚来净亏损高达人民币224.017亿元,同比增长8.1%;仅2024年第四季度净亏损达人民币71.115亿元,同比扩大32.5%。新车销量方面,2024年全年,蔚来共卖出新车221970辆。粗略经计算,平均每卖一辆车亏损10万元。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/769b5a46b6674a842aa8c2f831a1771f\" tg-width=\"600\" tg-height=\"310\"/></p><p>造成如此巨额亏损的原因是多方面的。首先,在研发投入上,蔚来一直保持着较高的水平。换电站、芯片研发、NIOPhone等都让蔚来投入了大量的资金。2024年,蔚来的研发投入达到了100亿元以上,虽然这些投入为蔚来的未来发展奠定了基础,但也在短期内给公司带来了巨大的成本压力。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/48b9da5e91a6b85a6d83ab0a47688e27\" tg-width=\"600\" tg-height=\"211\"/></p><p>其次,在销售和服务网络建设上的投入,的确帮助其积累了一定的口碑,但也因巨额的房租、运营维护等,成为了压力的一部分。</p><p>财务压力与市场的再次质疑,让“高傲”的李斌喊出了“2025年第四季度笃定实现盈利”的豪言。</p><p>只不过2025年已经过去了完整的四个月,蔚来的销量压力可以说有增无减。</p><p>2025年一季度,蔚来累计交付42094台,平均月销量仅有1.4万辆。而同期的理想和小鹏,月销已经稳定在3万辆以上,其中,小鹏更是突破了4万辆,理想早已站上过5万辆大关。</p><p>一位有置换车想法的车主坦言,“我很欣赏蔚来的服务理念,但同时也更关注价格和性价比。同样的配置和续航,确实很多其它品牌的价格更有吸引力。”</p><p>得益于购车权益的调整,4月蔚来的交付数据达到23900台,实现同比增长53%,环比增长58.9%的亮眼成绩。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/8a69129213405ded4ba5d68f5ec41d94\" tg-width=\"600\" tg-height=\"871\"/></p><p>只不过,从整体来看,蔚来的市场份额仍然较低,要想实现盈利目标,还面临着巨大的挑战。</p><p><strong>3. 蔚来“扬长”,能否度过难关?</strong></p><p>面对严峻的形势,蔚来将破局的希望寄托在了“内外兼修”上——旗下三个子品牌的差异化布局,以及与外部强者的合作,成为其核心策略。</p><p>内在方面,三个子品牌各有侧重,形成了互补的产品矩阵:蔚来品牌锚定高端市场,通过NT2.0平台、全场景服务体系构建品牌壁垒;乐道瞄准家庭用户,通过优化空间布局、强化智能座舱实用性(如儿童安全监测系统、多场景座椅组合)切入家用车市场;萤火虫则聚焦年轻群体,以潮酷设计语言、轻量化智能配置(如自定义车机交互界面、社交化出行功能)吸引年轻消费者,填补品牌在入门级市场的空白,实现“金字塔型”用户结构全覆盖。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/7059172cba581b56b6181cad47fabf62\" tg-width=\"600\" tg-height=\"138\"/></p><p>有业内人士表示,“蔚来的多品牌战略本质是‘市场切割术’——通过明确的用户画像标签(高端体验型、家庭实用型、年轻尝鲜型),在新能源市场从‘增量竞争’转向‘存量博弈’的关键阶段,实现对不同购买力、使用场景的精准覆盖。”</p><p>但这种布局也需要警惕三大风险。</p><p>上述业内人士进一步表示,“一是品牌调性区隔的清晰度,避免主品牌高端属性被子品牌稀释;二是供应链体系的成本控制能力,多平台并行可能导致研发与制造成本高企;三是渠道资源的分配效率,需防止不同品牌在同一区域形成内耗。”</p><p>此外,蔚来也在寻求外部强者的合作,从而更好地“扬长”,其与<a href=\"https://laohu8.com/S/300750\">宁德时代</a>的“换电联盟”成为最大看点。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/f398d546014fa124530017c21dd20e72\" tg-width=\"600\" tg-height=\"400\"/></p><p>通过合作,蔚来的换电站能够实现更高效的电池管理和更快速的换电服务。例如,双方合作研发的换电电池,采用了模块化设计,能够在不同车型之间通用,提高了电池的利用率。同时,换电站采用了智能化的管理系统,能够实时监控电池的状态,确保换电过程的安全和高效。</p><p>一位在新能源行业颇有研究的人士表示,“蔚来与宁德时代的合作是一步好棋,换电技术若能实现标准化和规模化,不仅能降低用户补能成本,还可能重塑行业竞争格局。但当前换电站建设成本高、回本周期长,双方需要在商业化落地层面找到平衡点。”</p><p>显然,在新能源江湖的生死较量中,蔚来再次激发出了潜能,打出了漂亮的“组合拳”,有顺势而为,有开源节流,也有壮士扼腕。但杀伤力如何,还有待市场的检验。至少,蔚来已经做好了向着“第四季度盈利”,背水一战的决心。</p></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>李斌赌上蔚来生死局:2025 Q4 盈利倒计时,这套组合拳能让质疑者闭嘴吗?</title>\n<style 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margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n李斌赌上蔚来生死局:2025 Q4 盈利倒计时,这套组合拳能让质疑者闭嘴吗?\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-05-20 16:00 北京时间 <a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025052009020994fc0cf2&s=b><strong>腾讯新闻</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>或许这件事之后,除了李斌很笃定蔚来会在第四季度实现盈利,更多不看好蔚来的人也会回心转意。5月16日,蔚来旗下新款ES6和EC6迎来“极简”上市发布会,不仅选址牛屋(蔚来中心NIOHouse),更摒弃了多余的装饰与噱头。这与此前动辄豪掷数百万甚至上千万元的新品发布会相比,蔚来将“降本”理念贯彻至极致。事实上,这并非蔚来首次在牛屋举办新品发布会。为省去场地租赁、舞台搭建及其他费用,旗下第三品牌...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025052009020994fc0cf2&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/1f36b37eb8e9efe8641c7be55a7da26d","relate_stocks":{"BK4509":"腾讯概念","BK4581":"高盛持仓","BK4532":"文艺复兴科技持仓","BK4531":"中概回港概念","BK4526":"热门中概股","BK4099":"汽车制造商","LU0052750758.USD":"富兰克林中国基金A Acc","BK4585":"ETF&股票定投概念","BK4534":"瑞士信贷持仓","LU0320764599.SGD":"FTIF - Templeton China A Acc SGD","BK4555":"新能源车","LU0708995583.HKD":"TEMPLETON CHINA \"A\" (HKD) ACC","BK4505":"高瓴资本持仓","BK4504":"桥水持仓","BK4588":"碎股","NIO":"蔚来","BK4548":"巴美列捷福持仓","NIO.SI":"蔚来","BK4574":"无人驾驶"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2025052009020994fc0cf2&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2536654803","content_text":"或许这件事之后,除了李斌很笃定蔚来会在第四季度实现盈利,更多不看好蔚来的人也会回心转意。5月16日,蔚来旗下新款ES6和EC6迎来“极简”上市发布会,不仅选址牛屋(蔚来中心NIOHouse),更摒弃了多余的装饰与噱头。这与此前动辄豪掷数百万甚至上千万元的新品发布会相比,蔚来将“降本”理念贯彻至极致。事实上,这并非蔚来首次在牛屋举办新品发布会。为省去场地租赁、舞台搭建及其他费用,旗下第三品牌firefly萤火虫的产品发布会便已选址于此。从“不差钱讲排面的富二代”到“花小钱办大事的务实者”,转变背后是新能源汽车行业激烈角逐中,蔚来再次站在命运的关键渡口。除却推出新车型与最大化缩减成本,蔚来近期动作频频:整合子品牌、优化用户服务、寻求外部合作……为在市场竞争中重构优势版图,也为了在第四季度盈利,蔚来打出一套“组合拳”。至于结果如何,还需要时间验证。但至少在新款ES6和EC6的上市发布会,和即将到来的新款ET5和ET5T上市发布会上,蔚来至少已经省下了数百万元。1. 蔚来被逼出“组合拳”?随着2025年几近过半,李斌与蔚来仿佛开启了“快进模式”,一系列动作令人目不暇接。最近的当属蔚来新ES6、新EC6上市发布,“加量不加价”成为了此次两款产品的最大看点之一。比如整体切换到NT2.5平台,搭载了神玑NX9031智驾芯片,并配有激光雷达等行业领先的感知硬件,屏幕变成了更大更清晰的15.6英寸2K横屏、NOMI升级到3.0版本,座椅通风按摩和方向盘加热甚至都成为了标配……但价格方面,蔚来ES6还是起售价33.8万元,EC6还是起售价35.8万元。以至于不少网友表示,“这是蔚来冲击销量的新希望”。蔚来更大的动作,是新车上市前的内部组织架构调整。5月9日,蔚来内部公告显示,旗下子品牌乐道与萤火虫被深度整合至蔚来主品牌体系。销量不及预期的乐道品牌,是本轮调整的重点。根据公告,蔚来的产品设计与研发集群(PD&D)会新设一个乐道产品设计与研发一级部门,直接汇报给李斌。原乐道事业部中的产品体验、项目管理、设计、整车工程划入该部门。同时,新设立乐道品牌产品线部。萤火虫事业部同样划入PD&D集群,但更多的调整细节并未公布。对于乐道品牌的调整还远不止于此。本月初,蔚来进行了区域销售体系的重新布局,天津、大连、杭州等地的区域总经理开始兼任乐道对应区域负责人,偏远地区甚至由蔚来总经理直接接管乐道销售。更早的4月初,乐道原总裁艾铁成因品牌销量未达预期主动请辞。一系列调整,不仅标志着蔚来彻底告别子品牌“独立作战”模式,也进一步显示蔚来“降本增效”的决心。有汽车分析师对此分析到,“蔚来此次组织架构调整是应对市场压力的必要举措,将子品牌纳入主品牌体系能集中资源优化产品线,但如何平衡不同品牌的定位差异,避免内部竞争,仍是关键挑战。”而调整的最终目的无疑是为了吸引消费者,从而卖出更多的车。因此,除了内部调整外,蔚来近期的动作还包括释放福利,进一步提升用户服务。2025年五一假期(5月1日0点-5月5日24:00),乐道宣布向用户提供“乐道车主不限次高速免费充换电服务”。这一举措精准切中用户长途出行的补能痛点,不仅降低了用户的出行成本,还进一步增强了用户对品牌的好感与忠诚度。一位来自北京的乐道L60车主王女士就直言,五一期间和朋友自驾出行,享受了一把免费换电服务,“不仅长途出行完全没焦虑,而且虚荣心得到了满足,在朋友面前大大的炫耀了一把,蔚来这次是真懂用户需求。”从紧锣密鼓筹备新车上市,到雷厉风行推进组织架构调整,再到不遗余力优化用户服务……对于蔚来而言,当下无疑是关键时期,每一个决策、每一项举措都关乎着企业能否在激烈的市场竞争中突出重围,实现从亏损到盈利的关键转折。2. 三闯“生死线”,又双叒站在“ICU”门口?回顾蔚来的发展历程,李斌似乎总是与“生死线”有着不解之缘。2019年,蔚来遭遇了成立以来最严重的危机。当时,新能源汽车补贴退坡,市场竞争加剧,蔚来的资金链濒临断裂,销量也持续低迷。公司股价暴跌,外界对蔚来的质疑声不断,甚至有媒体称蔚来即将破产。2023年,蔚来再次陷入危机。随着新能源汽车市场的快速发展,竞争对手不断推出新车型,市场份额逐渐被瓜分。蔚来的产品更新速度跟不上市场需求,销量增长乏力。同时,原材料价格上涨、芯片短缺等问题也给蔚来的生产和成本控制带来了巨大压力。这一年,蔚来的亏损进一步扩大,公司第二次站在了生死边缘。而如今,2025年的蔚来,虽然没有像前两次那样陷入绝境,但也面临着巨大的压力。财务数据是衡量企业健康状况的重要指标,而蔚来的财务报表却令人担忧。2024年全年,蔚来净亏损高达人民币224.017亿元,同比增长8.1%;仅2024年第四季度净亏损达人民币71.115亿元,同比扩大32.5%。新车销量方面,2024年全年,蔚来共卖出新车221970辆。粗略经计算,平均每卖一辆车亏损10万元。造成如此巨额亏损的原因是多方面的。首先,在研发投入上,蔚来一直保持着较高的水平。换电站、芯片研发、NIOPhone等都让蔚来投入了大量的资金。2024年,蔚来的研发投入达到了100亿元以上,虽然这些投入为蔚来的未来发展奠定了基础,但也在短期内给公司带来了巨大的成本压力。其次,在销售和服务网络建设上的投入,的确帮助其积累了一定的口碑,但也因巨额的房租、运营维护等,成为了压力的一部分。财务压力与市场的再次质疑,让“高傲”的李斌喊出了“2025年第四季度笃定实现盈利”的豪言。只不过2025年已经过去了完整的四个月,蔚来的销量压力可以说有增无减。2025年一季度,蔚来累计交付42094台,平均月销量仅有1.4万辆。而同期的理想和小鹏,月销已经稳定在3万辆以上,其中,小鹏更是突破了4万辆,理想早已站上过5万辆大关。一位有置换车想法的车主坦言,“我很欣赏蔚来的服务理念,但同时也更关注价格和性价比。同样的配置和续航,确实很多其它品牌的价格更有吸引力。”得益于购车权益的调整,4月蔚来的交付数据达到23900台,实现同比增长53%,环比增长58.9%的亮眼成绩。只不过,从整体来看,蔚来的市场份额仍然较低,要想实现盈利目标,还面临着巨大的挑战。3. 蔚来“扬长”,能否度过难关?面对严峻的形势,蔚来将破局的希望寄托在了“内外兼修”上——旗下三个子品牌的差异化布局,以及与外部强者的合作,成为其核心策略。内在方面,三个子品牌各有侧重,形成了互补的产品矩阵:蔚来品牌锚定高端市场,通过NT2.0平台、全场景服务体系构建品牌壁垒;乐道瞄准家庭用户,通过优化空间布局、强化智能座舱实用性(如儿童安全监测系统、多场景座椅组合)切入家用车市场;萤火虫则聚焦年轻群体,以潮酷设计语言、轻量化智能配置(如自定义车机交互界面、社交化出行功能)吸引年轻消费者,填补品牌在入门级市场的空白,实现“金字塔型”用户结构全覆盖。有业内人士表示,“蔚来的多品牌战略本质是‘市场切割术’——通过明确的用户画像标签(高端体验型、家庭实用型、年轻尝鲜型),在新能源市场从‘增量竞争’转向‘存量博弈’的关键阶段,实现对不同购买力、使用场景的精准覆盖。”但这种布局也需要警惕三大风险。上述业内人士进一步表示,“一是品牌调性区隔的清晰度,避免主品牌高端属性被子品牌稀释;二是供应链体系的成本控制能力,多平台并行可能导致研发与制造成本高企;三是渠道资源的分配效率,需防止不同品牌在同一区域形成内耗。”此外,蔚来也在寻求外部强者的合作,从而更好地“扬长”,其与宁德时代的“换电联盟”成为最大看点。通过合作,蔚来的换电站能够实现更高效的电池管理和更快速的换电服务。例如,双方合作研发的换电电池,采用了模块化设计,能够在不同车型之间通用,提高了电池的利用率。同时,换电站采用了智能化的管理系统,能够实时监控电池的状态,确保换电过程的安全和高效。一位在新能源行业颇有研究的人士表示,“蔚来与宁德时代的合作是一步好棋,换电技术若能实现标准化和规模化,不仅能降低用户补能成本,还可能重塑行业竞争格局。但当前换电站建设成本高、回本周期长,双方需要在商业化落地层面找到平衡点。”显然,在新能源江湖的生死较量中,蔚来再次激发出了潜能,打出了漂亮的“组合拳”,有顺势而为,有开源节流,也有壮士扼腕。但杀伤力如何,还有待市场的检验。至少,蔚来已经做好了向着“第四季度盈利”,背水一战的决心。","news_type":1,"symbols_score_info":{"NIO":1,"NIO.SI":0.6}},"isVote":1,"tweetType":1,"viewCount":1780,"authorTweetTopStatus":1,"verified":2,"comments":[{"author":{"id":"3551825779448005","authorId":"3551825779448005","name":"想吃鸡腿的富小贵","avatar":"https://static.tigerbbs.com/cbb16292bd45aacf653722b77a24a229","crmLevel":7,"crmLevelSwitch":0,"idStr":"3551825779448005","authorIdStr":"3551825779448005"},"content":"说的好….为啥不能先把价格降下来,其他加量功能用户自己选配…","text":"说的好….为啥不能先把价格降下来,其他加量功能用户自己选配…","html":"说的好….为啥不能先把价格降下来,其他加量功能用户自己选配…"}],"imageCount":0,"langContent":"CN","totalScore":0},{"id":432578103656496,"gmtCreate":1746643424022,"gmtModify":1746643426224,"author":{"id":"3434880829342579","authorId":"3434880829342579","name":"江边渔火","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3434880829342579","authorIdStr":"3434880829342579"},"themes":[],"htmlText":"唉就一被\"高大上'困死的企业,都这样子了还不放下身段真正去用心打磨一款能在国内市场爆款的车型。萤火虫这么个国际审美的车,能在国内成爆款嘛??如果国内市场大概率不能成爆款,你造它做甚,就是为了证明能造一国际审美的小车??还是指望从欧洲市场冲销量??可惜了一流的研发,摊上了二三流的市场洞察力/市场占有欲,以及二三流的公司管理","listText":"唉就一被\"高大上'困死的企业,都这样子了还不放下身段真正去用心打磨一款能在国内市场爆款的车型。萤火虫这么个国际审美的车,能在国内成爆款嘛??如果国内市场大概率不能成爆款,你造它做甚,就是为了证明能造一国际审美的小车??还是指望从欧洲市场冲销量??可惜了一流的研发,摊上了二三流的市场洞察力/市场占有欲,以及二三流的公司管理","text":"唉就一被\"高大上'困死的企业,都这样子了还不放下身段真正去用心打磨一款能在国内市场爆款的车型。萤火虫这么个国际审美的车,能在国内成爆款嘛??如果国内市场大概率不能成爆款,你造它做甚,就是为了证明能造一国际审美的小车??还是指望从欧洲市场冲销量??可惜了一流的研发,摊上了二三流的市场洞察力/市场占有欲,以及二三流的公司管理","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/432578103656496","repostId":"2533672555","repostType":2,"repost":{"id":"2533672555","kind":"news","pubTimestamp":1746608760,"share":"https://www.laohu8.com/m/news/2533672555?lang=&edition=full","pubTime":"2025-05-07 17:06","market":"hk","language":"zh","title":"蔚来再亏226亿后李斌誓言四季度扭亏 前4月销售目标完成率垫底、高价车型销量全线下滑","url":"https://stock-news.laohu8.com/highlight/detail?id=2533672555","media":"新浪证券","summary":"然而,蔚来去年第四季度和全年的亏损均在扩大,今年销量增长则依赖于促销力度加大以及定位更低的乐道品牌,同时高售价的ES8、ET7和EC7等车型销量同比全部下滑,并不利于毛利率的提升。与此同时,蔚来高价车型近一年来销量呈全线下滑趋势。统计显示,今年前4个月,蔚来年度销售目标完成率仅15%,位列主要新势力品牌最末,尽管销量同比增长明显,但表现仍不及市场预期。蔚来今年要实现四季度盈利和全年44万辆的销售目标,似乎困难重重。","content":"<html><body><article><p>专题:新浪财经上市公司研究院</p><img src=\"https://fid-75186.picgzc.qpic.cn/20250507170954587d152aip3hroyaaq\"/><p>出品:新浪财经上市公司研究院</p><p>作者:昊</p><p>进入5月,各家上市车企年报已悉数披露完毕,多数车企营收规模继续增长,但归母<span>净利润</span>则呈现两极分化趋势。</p><p>统计的13家车企中,8家实现盈利,5家处于亏损,其中<a href=\"https://laohu8.com/S/002594\">比亚迪</a>归母净利润402.5亿位居榜首,<a href=\"https://laohu8.com/S/NIO\">蔚来</a>以226.6亿亏损,位列最末,2016年以来,累计亏损已超1200亿。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20250507171001352d1528s0mflb612s\"/><p>不久前举行的闭门沟通会上,<a href=\"https://laohu8.com/S/NIO.SI\">蔚来</a>董事长李斌表示,“2025年第四季度将实现单季度盈利,同时达成全年总体销量44万辆的目标”。</p><p>然而,蔚来去年第四季度和全年的亏损均在扩大,今年销量增长则依赖于促销力度加大以及定位更低的乐道品牌,同时高售价的ES8、ET7和EC7等车型销量同比全部下滑,并不利于毛利率的提升。</p><p>更重要的是,蔚来换电模式正面临竞争对手高电压长续航锂电不断推陈出新,以及自身换电站数量不足、投入巨大等多重挑战,消费者从长远考虑,在购车前的顾虑越来越多。今年前4个月,蔚来年度销售目标完成率仅15%,位列主要新势力最末,表现不及市场预期。</p><p>目前看来,要实现四季度盈利和全年44万辆的销售目标,困难重重。</p><p><strong>增长源自促销和乐道品牌 高价车型销量全线下滑</strong></p><p>年报显示,2024年,蔚来实现<span>营业收入</span>657亿,同比增长18.2%,归母净利润-226.6亿,同比下降7.1%,值得注意的是,第四季度和全年的亏损同比均在扩大。</p><p>在前不久举行的闭门沟通会上,蔚来董事长李斌表示,“2025年第四季度将实现单季度盈利,同时达成全年总体销量44万辆的目标”。然而,实现这一目标并不轻松。</p><p>今年4月,蔚来交付新车23900台,同比增长53%,环比增长58.9%;前4个月累计交付新车65994台,同比增长44.5%。</p><p>尽管4月的销售情况有所回暖,但市场对此普遍持谨慎态度。当前,蔚来品牌正处于新老产品交替期,在现款车清库过程中,蔚来进行了“5年免费换电”和“5年0息”等活动,促销是销量增长的重要原因之一,可持续性还有待于进一步观察。</p><p>除促销因素外,蔚来旗下定位更低的第二品牌乐道于去年10月开启交付,今年1-4月累计销售1.92万台,几乎贡献了蔚来前4个月的全部增量。</p><p>与此同时,蔚来高价车型近一年来销量呈全线下滑趋势。其中,蔚来ES8一季度同比下降21.4%,ET7同比下降19.9%,EC7同比下降33.7%。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20250507171003099d1523qy7kxqfqu3\"/><p>高售价车型销量萎靡,将直接影响蔚来的盈利能力,不利于毛利率的进一步提升。</p><p><strong>前4个月年度目标完成率垫底 竞争格局生变换电模式再遭质疑</strong></p><p>为提升销量,蔚来正在公司内部展开大规模的“降本增效”行动,同时对乐道品牌的管理层进行了调整。</p><p>4月2日,蔚来旗下品牌乐道汽车总裁艾铁成宣布离职,这位曾誓言“销量不达目标即下课”的乐道掌舵人,最终因销量持续低迷,在首款车型L60交付上市仅半年后就黯然离场。</p><p>统计显示,今年前4个月,蔚来年度销售目标完成率仅15%,位列主要新势力品牌最末,尽管销量同比增长明显,但表现仍不及市场预期。</p><img src=\"https://fid-75186.picgzc.qpic.cn/20250507171014227d152pfke4p9byh7\"/><p>乐道首秀失利后,蔚来将宝又押在定位更低的第三品牌“萤火虫”上。</p><p>近日,蔚来旗下萤火虫品牌新车发布,推出自在版和发光版两款配置,官方指导售价为11.98万-12.58万元。尽管这一价格比此前公布的14.88万元预售价下探了近3万元,但与比亚迪海豚、小鹏MONA M03,以及精品小车市场的电动MINI、smart精灵系列等竞品相比,性价比仍不占上风。</p><p>不仅如此,早在萤火虫正式亮相时,其独特的“三眼大灯”、整体造型搭配胶囊状格栅和对称式尾灯等颇具争议的外观设计,就已遭到市场的普遍质疑,销量最终能否如愿,令人不安。</p><p>更重要的是,蔚来的换电模式正面临越来越严峻的挑战。</p><p>今年3月,比亚迪发布“兆瓦闪充”技术,实现电动车“5分钟充电407公里”的补能效率,接近燃油车加油速度。该技术计划于今年内建成4000座超充站,并通过与中石化、中石油合作加速网络下沉。</p><p>据了解,比亚迪超充站单桩建设成本仅150万元(换电站约150万-300万元),且兼容现有充电桩,下沉三四线城市能力更强。</p><p>而蔚来换电站日均需服务50-60单才能实现盈亏平衡,但当前日均仅36单。随着超充普及,用户可能优先选择无需等待电池更换的充电方案,导致换电站利用率进一步下滑。</p><p>此外,蔚来二代换电站换电时间约5分40秒,三代站缩短至2分多钟,虽仍快于比亚迪的5分钟,但实际用户体验差距已不明显。</p><p>比亚迪兆瓦闪充技术将直接冲击蔚来长期依赖的换电模式,消费者从长远考虑,在购车前的顾虑越来越多,这对于已陷入巨额亏损和资金困境的蔚来而言,无疑雪上加霜。蔚来今年要实现四季度盈利和全年44万辆的销售目标,似乎困难重重。</p><p>责任编辑:公司观察</p></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>蔚来再亏226亿后李斌誓言四季度扭亏 前4月销售目标完成率垫底、高价车型销量全线下滑</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; 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.h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n蔚来再亏226亿后李斌誓言四季度扭亏 前4月销售目标完成率垫底、高价车型销量全线下滑\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-05-07 17:06 北京时间 <a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202505071710149751c322&s=b><strong>新浪证券</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>专题:新浪财经上市公司研究院出品:新浪财经上市公司研究院作者:昊进入5月,各家上市车企年报已悉数披露完毕,多数车企营收规模继续增长,但归母净利润则呈现两极分化趋势。统计的13家车企中,8家实现盈利,5家处于亏损,其中比亚迪归母净利润402.5亿位居榜首,蔚来以226.6亿亏损,位列最末,2016年以来,累计亏损已超1200亿。不久前举行的闭门沟通会上,蔚来董事长李斌表示,“2025年第四季度将实现...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202505071710149751c322&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"09866":"蔚来-SW","BK1119":"汽车制造商","BK1588":"回港中概股","NIO":"蔚来"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202505071710149751c322&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2533672555","content_text":"专题:新浪财经上市公司研究院出品:新浪财经上市公司研究院作者:昊进入5月,各家上市车企年报已悉数披露完毕,多数车企营收规模继续增长,但归母净利润则呈现两极分化趋势。统计的13家车企中,8家实现盈利,5家处于亏损,其中比亚迪归母净利润402.5亿位居榜首,蔚来以226.6亿亏损,位列最末,2016年以来,累计亏损已超1200亿。不久前举行的闭门沟通会上,蔚来董事长李斌表示,“2025年第四季度将实现单季度盈利,同时达成全年总体销量44万辆的目标”。然而,蔚来去年第四季度和全年的亏损均在扩大,今年销量增长则依赖于促销力度加大以及定位更低的乐道品牌,同时高售价的ES8、ET7和EC7等车型销量同比全部下滑,并不利于毛利率的提升。更重要的是,蔚来换电模式正面临竞争对手高电压长续航锂电不断推陈出新,以及自身换电站数量不足、投入巨大等多重挑战,消费者从长远考虑,在购车前的顾虑越来越多。今年前4个月,蔚来年度销售目标完成率仅15%,位列主要新势力最末,表现不及市场预期。目前看来,要实现四季度盈利和全年44万辆的销售目标,困难重重。增长源自促销和乐道品牌 高价车型销量全线下滑年报显示,2024年,蔚来实现营业收入657亿,同比增长18.2%,归母净利润-226.6亿,同比下降7.1%,值得注意的是,第四季度和全年的亏损同比均在扩大。在前不久举行的闭门沟通会上,蔚来董事长李斌表示,“2025年第四季度将实现单季度盈利,同时达成全年总体销量44万辆的目标”。然而,实现这一目标并不轻松。今年4月,蔚来交付新车23900台,同比增长53%,环比增长58.9%;前4个月累计交付新车65994台,同比增长44.5%。尽管4月的销售情况有所回暖,但市场对此普遍持谨慎态度。当前,蔚来品牌正处于新老产品交替期,在现款车清库过程中,蔚来进行了“5年免费换电”和“5年0息”等活动,促销是销量增长的重要原因之一,可持续性还有待于进一步观察。除促销因素外,蔚来旗下定位更低的第二品牌乐道于去年10月开启交付,今年1-4月累计销售1.92万台,几乎贡献了蔚来前4个月的全部增量。与此同时,蔚来高价车型近一年来销量呈全线下滑趋势。其中,蔚来ES8一季度同比下降21.4%,ET7同比下降19.9%,EC7同比下降33.7%。高售价车型销量萎靡,将直接影响蔚来的盈利能力,不利于毛利率的进一步提升。前4个月年度目标完成率垫底 竞争格局生变换电模式再遭质疑为提升销量,蔚来正在公司内部展开大规模的“降本增效”行动,同时对乐道品牌的管理层进行了调整。4月2日,蔚来旗下品牌乐道汽车总裁艾铁成宣布离职,这位曾誓言“销量不达目标即下课”的乐道掌舵人,最终因销量持续低迷,在首款车型L60交付上市仅半年后就黯然离场。统计显示,今年前4个月,蔚来年度销售目标完成率仅15%,位列主要新势力品牌最末,尽管销量同比增长明显,但表现仍不及市场预期。乐道首秀失利后,蔚来将宝又押在定位更低的第三品牌“萤火虫”上。近日,蔚来旗下萤火虫品牌新车发布,推出自在版和发光版两款配置,官方指导售价为11.98万-12.58万元。尽管这一价格比此前公布的14.88万元预售价下探了近3万元,但与比亚迪海豚、小鹏MONA M03,以及精品小车市场的电动MINI、smart精灵系列等竞品相比,性价比仍不占上风。不仅如此,早在萤火虫正式亮相时,其独特的“三眼大灯”、整体造型搭配胶囊状格栅和对称式尾灯等颇具争议的外观设计,就已遭到市场的普遍质疑,销量最终能否如愿,令人不安。更重要的是,蔚来的换电模式正面临越来越严峻的挑战。今年3月,比亚迪发布“兆瓦闪充”技术,实现电动车“5分钟充电407公里”的补能效率,接近燃油车加油速度。该技术计划于今年内建成4000座超充站,并通过与中石化、中石油合作加速网络下沉。据了解,比亚迪超充站单桩建设成本仅150万元(换电站约150万-300万元),且兼容现有充电桩,下沉三四线城市能力更强。而蔚来换电站日均需服务50-60单才能实现盈亏平衡,但当前日均仅36单。随着超充普及,用户可能优先选择无需等待电池更换的充电方案,导致换电站利用率进一步下滑。此外,蔚来二代换电站换电时间约5分40秒,三代站缩短至2分多钟,虽仍快于比亚迪的5分钟,但实际用户体验差距已不明显。比亚迪兆瓦闪充技术将直接冲击蔚来长期依赖的换电模式,消费者从长远考虑,在购车前的顾虑越来越多,这对于已陷入巨额亏损和资金困境的蔚来而言,无疑雪上加霜。蔚来今年要实现四季度盈利和全年44万辆的销售目标,似乎困难重重。责任编辑:公司观察","news_type":1,"symbols_score_info":{"09866":1,"NIO":0.9}},"isVote":1,"tweetType":1,"viewCount":2585,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":668282473,"gmtCreate":1664804357293,"gmtModify":1664807330754,"author":{"id":"3434880829342579","authorId":"3434880829342579","name":"江边渔火","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3434880829342579","authorIdStr":"3434880829342579"},"themes":[],"htmlText":"那啥有一电动皮卡初创企业,也纳斯达克上市的,交付估计只蔚来的零头,股价都三四十美元左右了。","listText":"那啥有一电动皮卡初创企业,也纳斯达克上市的,交付估计只蔚来的零头,股价都三四十美元左右了。","text":"那啥有一电动皮卡初创企业,也纳斯达克上市的,交付估计只蔚来的零头,股价都三四十美元左右了。","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/668282473","repostId":"1199069298","repostType":2,"repost":{"id":"1199069298","kind":"news","pubTimestamp":1664801782,"share":"https://www.laohu8.com/m/news/1199069298?lang=&edition=full","pubTime":"2022-10-03 20:56","market":"hk","language":"en","title":"NIO: Growth Disappointment Continues","url":"https://stock-news.laohu8.com/highlight/detail?id=1199069298","media":"Seeking Alpha","summary":"SummaryNIO's Q3 deliveries fall below guidance midpoint.Despite new models, September barely showed ","content":"<html><head></head><body><p><b>Summary</b></p><ul><li>NIO's Q3 deliveries fall below guidance midpoint.</li><li>Despite new models, September barely showed any growth.</li><li>Analyst estimates for NIO stock continue to decline.</li></ul><p>Over the last year, one of the companies I've been most frustrated with is NIO (NYSE:NIO). The Chinese electric vehicle maker has seemingly had an issue every quarter that has significantly impacted its growth plans, at a time when the EV market is increasing rapidly. Over the weekend, the company released its Q3 delivery results, with the result being another round of disappointment.</p><p>For the quarter, NIO delivered 31,607 vehicles, representing growth of nearly 30% year over year. While that is a quarterly record and seems like solid growth, it was only about three weeks before the quarter's end that the company reported its Q2 results. At that time, management was calling for 31,000 to 33,000 deliveries, so the actual Q3 number fell more than a bit short of the midpoint of that range.</p><p>With July and August numbers already known when Q2 results were reported, September's 10,878 deliveries thus fell short of the month's guidance as well. This is extremely disappointing because it represents just 2.4% growth over September 2021. This is despite two new models, although one of which only recently started deliveries, but also the fact that we are more than 18 months removed from an agreement for its partner facility to double production capacity to 20,000 units a month. NIO is also building out its own factory that's supposed to reach volume production in the next couple of months. It certainly will need to get production going quickly to compete with the likes of BYD (OTCPK: BYDDY) and Tesla (TSLA), the latter of which is producing over 2,000 vehicles a day at its Shanghai factory alone.</p><p>About two months ago, I covered what I considered to be NIO'sfirst disappointment during Q3 with its July delivery results. At that time, and for most of the summer, street analysts were looking for the company to report almost $6 billion in revenues in the second half of this year. Since then, estimates have been cut almost continuously, going into this weekend's news at just over $5 billion. With NIO missing the midpoint of guidance, we could see more estimate cuts, and it doesn't help that the US dollar has surged against the Yuan as seen below. That will pressure revenues when translated into US dollars at the Q3 earnings report.</p><p><img src=\"https://static.tigerbbs.com/a46667704eb73714c5bf89019d8d8186\" tg-width=\"640\" tg-height=\"207\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"/></p><p>Dollar / Yuan Year To Date (CNBC)</p><p>Interestingly enough, September wasn't even NIO's best month for total deliveries. It actually tied for second with November of 2021, despite that month having fewer models for sale and the fact that the partner facility has been upgraded since. As a reminder, the company's goal was to deliver 100,000 vehicles in the second half of this year, which is going to require very significant improvement in Q4. NIO hasn't topped 13,000 deliveries in any month of its history so far, but one would figure it will certainly have to do that during each month this quarter (and be well above that level in November and December) to have any real shot at the second half goal.</p><p>When looking at NIO shares, they've been dragged down with the overall market recently. As the chart below shows, it has not been a great year for the stock, which is only a few dollars away from its 52-week low. At the moment, both the 50-day moving average (purple line) and 200-day (orange line) are on the decline, which could provide resistance on any move higher. Since my previous article, the average street price target has come down by about $3, now sitting just above $30. While that certainly implies significant upside from here, just remember that the street's average valuation entering this year was $60, and we know how that's turned out.</p><p><img src=\"https://static.tigerbbs.com/885ff1ad4792b5319c2cd64a9be84434\" tg-width=\"640\" tg-height=\"272\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"/></p><p>Nio 2022 Performance (Yahoo Finance)</p><p>In the end, September's delivery result was another disappointment for NIO investors. Despite giving guidance with only about 3 weeks to go in the quarter, the company didn't even hit the midpoint of its delivery range. Year-over-year growth for the month was minimal, despite new models and supposed production ramps. Barring much better execution rather soon, NIO looks like it will miss its back half of the year growth target, perhaps by a significant margin. With analyst estimates likely to continue a bit lower, it's hard to see this stock moving much higher until this growth story finally materializes, unless the name is dragged higher if the equity market soars.</p></body></html>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>NIO: Growth Disappointment Continues</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nNIO: Growth Disappointment Continues\n</h2>\n\n<h4 class=\"meta\">\n\n\n2022-10-03 20:56 GMT+8 <a href=https://seekingalpha.com/article/4544330-nio-growth-disappointment-continues><strong>Seeking Alpha</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>SummaryNIO's Q3 deliveries fall below guidance midpoint.Despite new models, September barely showed any growth.Analyst estimates for NIO stock continue to decline.Over the last year, one of the ...</p>\n\n<a href=\"https://seekingalpha.com/article/4544330-nio-growth-disappointment-continues\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"NIO":"蔚来","09866":"蔚来-SW","NIO.SI":"蔚来"},"source_url":"https://seekingalpha.com/article/4544330-nio-growth-disappointment-continues","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1199069298","content_text":"SummaryNIO's Q3 deliveries fall below guidance midpoint.Despite new models, September barely showed any growth.Analyst estimates for NIO stock continue to decline.Over the last year, one of the companies I've been most frustrated with is NIO (NYSE:NIO). The Chinese electric vehicle maker has seemingly had an issue every quarter that has significantly impacted its growth plans, at a time when the EV market is increasing rapidly. Over the weekend, the company released its Q3 delivery results, with the result being another round of disappointment.For the quarter, NIO delivered 31,607 vehicles, representing growth of nearly 30% year over year. While that is a quarterly record and seems like solid growth, it was only about three weeks before the quarter's end that the company reported its Q2 results. At that time, management was calling for 31,000 to 33,000 deliveries, so the actual Q3 number fell more than a bit short of the midpoint of that range.With July and August numbers already known when Q2 results were reported, September's 10,878 deliveries thus fell short of the month's guidance as well. This is extremely disappointing because it represents just 2.4% growth over September 2021. This is despite two new models, although one of which only recently started deliveries, but also the fact that we are more than 18 months removed from an agreement for its partner facility to double production capacity to 20,000 units a month. NIO is also building out its own factory that's supposed to reach volume production in the next couple of months. It certainly will need to get production going quickly to compete with the likes of BYD (OTCPK: BYDDY) and Tesla (TSLA), the latter of which is producing over 2,000 vehicles a day at its Shanghai factory alone.About two months ago, I covered what I considered to be NIO'sfirst disappointment during Q3 with its July delivery results. At that time, and for most of the summer, street analysts were looking for the company to report almost $6 billion in revenues in the second half of this year. Since then, estimates have been cut almost continuously, going into this weekend's news at just over $5 billion. With NIO missing the midpoint of guidance, we could see more estimate cuts, and it doesn't help that the US dollar has surged against the Yuan as seen below. That will pressure revenues when translated into US dollars at the Q3 earnings report.Dollar / Yuan Year To Date (CNBC)Interestingly enough, September wasn't even NIO's best month for total deliveries. It actually tied for second with November of 2021, despite that month having fewer models for sale and the fact that the partner facility has been upgraded since. As a reminder, the company's goal was to deliver 100,000 vehicles in the second half of this year, which is going to require very significant improvement in Q4. NIO hasn't topped 13,000 deliveries in any month of its history so far, but one would figure it will certainly have to do that during each month this quarter (and be well above that level in November and December) to have any real shot at the second half goal.When looking at NIO shares, they've been dragged down with the overall market recently. As the chart below shows, it has not been a great year for the stock, which is only a few dollars away from its 52-week low. At the moment, both the 50-day moving average (purple line) and 200-day (orange line) are on the decline, which could provide resistance on any move higher. Since my previous article, the average street price target has come down by about $3, now sitting just above $30. While that certainly implies significant upside from here, just remember that the street's average valuation entering this year was $60, and we know how that's turned out.Nio 2022 Performance (Yahoo Finance)In the end, September's delivery result was another disappointment for NIO investors. Despite giving guidance with only about 3 weeks to go in the quarter, the company didn't even hit the midpoint of its delivery range. Year-over-year growth for the month was minimal, despite new models and supposed production ramps. Barring much better execution rather soon, NIO looks like it will miss its back half of the year growth target, perhaps by a significant margin. With analyst estimates likely to continue a bit lower, it's hard to see this stock moving much higher until this growth story finally materializes, unless the name is dragged higher if the equity market soars.","news_type":1,"symbols_score_info":{"09866":0.9,"NIO":0.9,"NIO.SI":0.9}},"isVote":1,"tweetType":1,"viewCount":3568,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":426906234421384,"gmtCreate":1745248757026,"gmtModify":1745248758388,"author":{"id":"3434880829342579","authorId":"3434880829342579","name":"江边渔火","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3434880829342579","authorIdStr":"3434880829342579"},"themes":[],"htmlText":"希望别和乐道一样,供应链能力又去拖后腿。供应链能力不改进,产品力再好也等于零。","listText":"希望别和乐道一样,供应链能力又去拖后腿。供应链能力不改进,产品力再好也等于零。","text":"希望别和乐道一样,供应链能力又去拖后腿。供应链能力不改进,产品力再好也等于零。","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/426906234421384","repostId":"2529787235","repostType":2,"repost":{"id":"2529787235","kind":"news","pubTimestamp":1745230080,"share":"https://www.laohu8.com/m/news/2529787235?lang=&edition=full","pubTime":"2025-04-21 18:08","market":"hk","language":"zh","title":"萤火虫:是蔚来能力的“溢出”还是“勉力而为”?","url":"https://stock-news.laohu8.com/highlight/detail?id=2529787235","media":"虎嗅APP","summary":"出品丨虎嗅汽车组作者丨肖漫头图丨萤火虫官方在经历了各种风波和挫折后,蔚来第三品牌首款产品,也是整个蔚来最便宜的一款产品“ firefly萤火虫”终于迎来上市。这些,萤火虫上市之后需要面对并解决的难题。萤火虫内部并未回避这一问题,李斌和 firefly萤火虫总裁金舸也多次回应了车型设计上的争议。金舸表示,欧洲市场可能会“一国一策”、“一国一价”的定价逻辑,会根据各地关税政策机动定价。","content":"<html><body><article><img src=\"https://mmbiz.qpic.cn/mmbiz_jpg/b2YlTLuGbKAp0nXEcZ8HD81qbKVHAZUTPKDQnbtO1lRFNKZic6onx1zcFZcukmbaQztJCTGVMX1gYvrEiaPuGeCg/640?wx_fmt=jpeg&from=appmsg\"/><p>出品丨虎嗅汽车组</p><p>作者丨肖漫</p><p>头图丨萤火虫官方</p><p>在经历了各种风波和挫折后,<a href=\"https://laohu8.com/S/NIO\">蔚来</a>第三品牌首款产品,也是整个<a href=\"https://laohu8.com/S/NIO.SI\">蔚来</a>最便宜的一款产品“ firefly萤火虫”终于迎来上市。</p><p>这款从 2022 年开始立项的车型,一开始就面向全球市场(尤其是欧洲市场)进行产品定义,<strong>但未出世就需要面对欧洲关税壁垒带来进场压力。</strong>2024 年在NIO DAY亮相时,又因外形设计备受争议。</p><p>正式上市前夕,蔚来内部进行了多项组织调整,由此也影响了萤火虫在产品传播、换电规划上的节奏。4 月 19 日,萤火虫少见地以线上形式发布,但萤火虫的历练还未结束。</p><p>在公司内外各种不稳定因素的裹挟下,萤火虫能给用户交出什么样的答卷?这辆面向全球市场设计的精品小车,在国内销售是否会水土不服?在大车主导的中国市场,精品小车的生存空间在哪?以及萤火虫该如何面对海外市场在关税上的诸多不确定性?</p><p>这些,萤火虫上市之后需要面对并解决的难题。</p><p>蔚来最便宜的车型,如何定义?</p><p>萤火虫最早的出圈时刻,是亮相时的造型设计争议,和iPhone后置类似的“车灯设计”让萤火虫初亮相就被舆论裹挟。</p><p>萤火虫内部并未回避这一问题,李斌和 firefly萤火虫总裁金舸也多次回应了车型设计上的争议。李斌表示:“这个争议总比没有人讨论好,萤火虫有自己的设计哲学,不是所有人都认可,那也很正常。”</p><img src=\"https://mmbiz.qpic.cn/mmbiz_jpg/b2YlTLuGbKAp0nXEcZ8HD81qbKVHAZUTrR0u2Bp7KatAJicDicguAxk7wzyXgrGyUibS9HibW7frNGt3eyg8lLEcXA/640?wx_fmt=jpeg&from=appmsg\"/><p>车机 UI 设计采用了很多圆形元素</p><p>抛开车灯设计,萤火虫在车辆造型、座舱、UI 界面设计上协同度较高。三重奏大灯、灵动尾环、荧光胶囊贯穿整车设计,其在车机UI设计同样采用了圆形、胶囊型的设计,车内外的设计风格高度统一。</p><p>尽管是一辆A0级车型,但萤火虫却一直致力于打造“大空间”。为了给座舱腾出空间,萤火虫将车辆前悬和后悬缩短(即前、后保险杠的后缘到前、后轮轮心的距离),后排翻折后可获得超1253L纯平空间。</p><p>其他储物空间还包括92L前备箱、副驾坐垫翻开后隐藏式储物空间以及多个磁吸点位等。据笔者了解,座椅下方的隐藏空间其实是专门为海外用户设计,防止物品外露被砸窗盗窃。</p><img src=\"https://mmbiz.qpic.cn/mmbiz_jpg/b2YlTLuGbKAp0nXEcZ8HD81qbKVHAZUTg3oUWMY78fjEZypJxdogs4GvxM6TtLqIFzXhWDIv3Y4IeDr8lKuQaA/640?wx_fmt=jpeg&from=appmsg\"/><p>坐垫翻开后隐藏式储物空间,据说是为了防砸窗盗窃</p><p>为了保障小车的安全性,萤火虫全系配备九个安全气囊(一般车辆只会标配1-4个),标配 13 项主动安全功能,符合中欧双五星标准。</p><p>补能方面,萤火虫目前并不支持换电。考虑到单站效率以及车辆的匹配关系,蔚来内部认为,仅靠萤火虫一款车无法支撑重新构建一个新的换电网络,因此放弃为萤火虫单独建“集装箱式换电站”,而是选择并入蔚来的第五代换电站。</p><p>尽管集装箱换电站的研发和与车辆的协同联调工作都已经完成,但蔚来最终选择及时止损。“咱们现在变得比较务实,不搞那些花活了。”李斌说道。</p><p>据了解,蔚来第五代换电站最快明年初投入运营,届时将同时兼容蔚来、乐道和萤火虫三个品牌的电池。考虑产品上市和建站周期存在较大时间差,萤火虫在上市权益上提供了 3000 元的加电补贴,金舸表示:“对于萤火虫的能耗来说,几乎相当于两年免费充电。”</p><p>另一个比较有争议性的是萤火虫在智能硬件上采用的是地平线上一代芯片方案征程五,这款芯片算力仅有 128 TOPS,智驾应用正在推动车端算力需求上涨,这款芯片能否支持萤火虫后续智驾升级和迭代尚未可知。</p><p>萤火虫,打算怎么卖?</p><p>不同于第二品牌乐道,萤火虫上市即能坐享蔚来品牌的渠道红利,不单独开店,直接在蔚来门店售卖。</p><p>萤火虫提供自在版、发光版两种设计风格,起售价分别为11.98万元/12.58万元,相较于14.88万元的预售价格降了 2.9 万元。</p><p>金舸解释称,14.88 万元的预售价格是基于Mini车型作为心理价值锚点拟定的,过去半年经历了两次定价调整,最终敲定的11.98万元的定价,一方面是综合考虑产品<span>毛利</span>盈利性,另一方面是考虑到现在的市场情绪、用户情绪和市场竞争的环境综合做出的决策。</p><img src=\"https://mmbiz.qpic.cn/mmbiz_jpg/b2YlTLuGbKAp0nXEcZ8HD81qbKVHAZUT2XJ72xbwHTh4nUrL1x1ib2ibYTf0gCIZH56JGP8t1HL3j6pKl2KSwexA/640?wx_fmt=jpeg&from=appmsg\"/><p>在萤火虫亮相后,多位业内人士曾向虎嗅汽车表示,接近 15 万元的预售价格会让消费者望而却步,一是比普通小车的定价高太多,二是在 15 万元左右的价格区间里,国内汽车市场的可选项太多了。</p><p><strong>中国汽车市场惯以尺寸定价,小车多以强调性价比走量,精品小车是相对小众的市场。从如今的售价来看,接近 12 万元的价格其实是萤火虫既要立住精品定位,又能吃上国内小车市场蛋糕的权衡。</strong></p><p>“我们其实希望这个小车能够去超越原来传统汽车价格档次划分,比如说买8-9万小车(的用户),你够一够也能买到(萤火虫)。”李斌说道。</p><p>金舸则是算了个大概的市场份额,其指出,去年国内卖出大概 180 万辆,预期之后市场规模几年能涨到 200 万辆,即使高端小车占 10%的份额(约20万辆),即使有个三个竞争对手在里面萤火虫也能够得到一个比较好的市场份额。</p><p>国内市场其实不是萤火虫的主阵地,这款小车承载的其实是蔚来出海的野心,尤其是欧洲市场。据统计,高端精品小车去年全球卖了1510万辆车,而仅是欧洲就卖出了将近 500 万辆。</p><p>金舸表示,欧洲市场可能会“一国一策”、“一国一价”的定价逻辑,会根据各地关税政策机动定价。由于中国市场是全球市场里竞争最为激烈的,在定价上中国市场毛利低于海外市场。</p><p>海外市场的商业模式和渠道模式也不会是单一型,在蔚来经营得比较成熟的市场会直接将萤火虫放到蔚来的牛屋里卖,比如挪威、荷兰。其他国家则是相对灵活的渠道模式,比如总代理、直营模式等。</p><p>萤火虫的上市交付意味着蔚来进入三个品牌多个平台阶段,增加了蔚来管理的复杂性,这将非常考验李斌的操盘能力。</p><p>萤火虫特意将上市和交付错开 9 天时间观察市场反应,李斌也直言已经做好了一定的交付准备,萤火虫是否能避免蔚来和乐道曾出现的交付问题,打一场漂亮战还需观察。</p><p>对于萤火虫的销量目标,李斌表示,类比Mini占宝马的销量,长期来看希望萤火虫也占整个公司接近10%的销量。“今年对它来说还是刚刚跟大家见面的第一年,它可能也需要一个过程。”李斌说道。</p><img src=\"https://mmbiz.qpic.cn/mmbiz_png/b2YlTLuGbKAxBC151zZgPTibiadSnqiaWCdiaalHxrSickSibdbd7ll4SwwdSRgs2pVaLqVVcgibxorCPLKm0jicHdOltA/640?wx_fmt=png&from=appmsg\"/><p>如对本稿件有异议或投诉,请联系tougao@huxiu.com</p><p>End</p><p><strong>想涨知识 关注虎嗅视频号!</strong></p></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>萤火虫:是蔚来能力的“溢出”还是“勉力而为”?</title>\n<style 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margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n萤火虫:是蔚来能力的“溢出”还是“勉力而为”?\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-04-21 18:08 北京时间 <a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250421190659a6c23f75&s=b><strong>虎嗅APP</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>出品丨虎嗅汽车组作者丨肖漫头图丨萤火虫官方在经历了各种风波和挫折后,蔚来第三品牌首款产品,也是整个蔚来最便宜的一款产品“ firefly萤火虫”终于迎来上市。这款从 2022 年开始立项的车型,一开始就面向全球市场(尤其是欧洲市场)进行产品定义,但未出世就需要面对欧洲关税壁垒带来进场压力。2024 年在NIO DAY亮相时,又因外形设计备受争议。正式上市前夕,蔚来内部进行了多项组织调整,由此也影响...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250421190659a6c23f75&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"BK1119":"汽车制造商","09866":"蔚来-SW","BK1588":"回港中概股","NIO":"蔚来"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250421190659a6c23f75&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2529787235","content_text":"出品丨虎嗅汽车组作者丨肖漫头图丨萤火虫官方在经历了各种风波和挫折后,蔚来第三品牌首款产品,也是整个蔚来最便宜的一款产品“ firefly萤火虫”终于迎来上市。这款从 2022 年开始立项的车型,一开始就面向全球市场(尤其是欧洲市场)进行产品定义,但未出世就需要面对欧洲关税壁垒带来进场压力。2024 年在NIO DAY亮相时,又因外形设计备受争议。正式上市前夕,蔚来内部进行了多项组织调整,由此也影响了萤火虫在产品传播、换电规划上的节奏。4 月 19 日,萤火虫少见地以线上形式发布,但萤火虫的历练还未结束。在公司内外各种不稳定因素的裹挟下,萤火虫能给用户交出什么样的答卷?这辆面向全球市场设计的精品小车,在国内销售是否会水土不服?在大车主导的中国市场,精品小车的生存空间在哪?以及萤火虫该如何面对海外市场在关税上的诸多不确定性?这些,萤火虫上市之后需要面对并解决的难题。蔚来最便宜的车型,如何定义?萤火虫最早的出圈时刻,是亮相时的造型设计争议,和iPhone后置类似的“车灯设计”让萤火虫初亮相就被舆论裹挟。萤火虫内部并未回避这一问题,李斌和 firefly萤火虫总裁金舸也多次回应了车型设计上的争议。李斌表示:“这个争议总比没有人讨论好,萤火虫有自己的设计哲学,不是所有人都认可,那也很正常。”车机 UI 设计采用了很多圆形元素抛开车灯设计,萤火虫在车辆造型、座舱、UI 界面设计上协同度较高。三重奏大灯、灵动尾环、荧光胶囊贯穿整车设计,其在车机UI设计同样采用了圆形、胶囊型的设计,车内外的设计风格高度统一。尽管是一辆A0级车型,但萤火虫却一直致力于打造“大空间”。为了给座舱腾出空间,萤火虫将车辆前悬和后悬缩短(即前、后保险杠的后缘到前、后轮轮心的距离),后排翻折后可获得超1253L纯平空间。其他储物空间还包括92L前备箱、副驾坐垫翻开后隐藏式储物空间以及多个磁吸点位等。据笔者了解,座椅下方的隐藏空间其实是专门为海外用户设计,防止物品外露被砸窗盗窃。坐垫翻开后隐藏式储物空间,据说是为了防砸窗盗窃为了保障小车的安全性,萤火虫全系配备九个安全气囊(一般车辆只会标配1-4个),标配 13 项主动安全功能,符合中欧双五星标准。补能方面,萤火虫目前并不支持换电。考虑到单站效率以及车辆的匹配关系,蔚来内部认为,仅靠萤火虫一款车无法支撑重新构建一个新的换电网络,因此放弃为萤火虫单独建“集装箱式换电站”,而是选择并入蔚来的第五代换电站。尽管集装箱换电站的研发和与车辆的协同联调工作都已经完成,但蔚来最终选择及时止损。“咱们现在变得比较务实,不搞那些花活了。”李斌说道。据了解,蔚来第五代换电站最快明年初投入运营,届时将同时兼容蔚来、乐道和萤火虫三个品牌的电池。考虑产品上市和建站周期存在较大时间差,萤火虫在上市权益上提供了 3000 元的加电补贴,金舸表示:“对于萤火虫的能耗来说,几乎相当于两年免费充电。”另一个比较有争议性的是萤火虫在智能硬件上采用的是地平线上一代芯片方案征程五,这款芯片算力仅有 128 TOPS,智驾应用正在推动车端算力需求上涨,这款芯片能否支持萤火虫后续智驾升级和迭代尚未可知。萤火虫,打算怎么卖?不同于第二品牌乐道,萤火虫上市即能坐享蔚来品牌的渠道红利,不单独开店,直接在蔚来门店售卖。萤火虫提供自在版、发光版两种设计风格,起售价分别为11.98万元/12.58万元,相较于14.88万元的预售价格降了 2.9 万元。金舸解释称,14.88 万元的预售价格是基于Mini车型作为心理价值锚点拟定的,过去半年经历了两次定价调整,最终敲定的11.98万元的定价,一方面是综合考虑产品毛利盈利性,另一方面是考虑到现在的市场情绪、用户情绪和市场竞争的环境综合做出的决策。在萤火虫亮相后,多位业内人士曾向虎嗅汽车表示,接近 15 万元的预售价格会让消费者望而却步,一是比普通小车的定价高太多,二是在 15 万元左右的价格区间里,国内汽车市场的可选项太多了。中国汽车市场惯以尺寸定价,小车多以强调性价比走量,精品小车是相对小众的市场。从如今的售价来看,接近 12 万元的价格其实是萤火虫既要立住精品定位,又能吃上国内小车市场蛋糕的权衡。“我们其实希望这个小车能够去超越原来传统汽车价格档次划分,比如说买8-9万小车(的用户),你够一够也能买到(萤火虫)。”李斌说道。金舸则是算了个大概的市场份额,其指出,去年国内卖出大概 180 万辆,预期之后市场规模几年能涨到 200 万辆,即使高端小车占 10%的份额(约20万辆),即使有个三个竞争对手在里面萤火虫也能够得到一个比较好的市场份额。国内市场其实不是萤火虫的主阵地,这款小车承载的其实是蔚来出海的野心,尤其是欧洲市场。据统计,高端精品小车去年全球卖了1510万辆车,而仅是欧洲就卖出了将近 500 万辆。金舸表示,欧洲市场可能会“一国一策”、“一国一价”的定价逻辑,会根据各地关税政策机动定价。由于中国市场是全球市场里竞争最为激烈的,在定价上中国市场毛利低于海外市场。海外市场的商业模式和渠道模式也不会是单一型,在蔚来经营得比较成熟的市场会直接将萤火虫放到蔚来的牛屋里卖,比如挪威、荷兰。其他国家则是相对灵活的渠道模式,比如总代理、直营模式等。萤火虫的上市交付意味着蔚来进入三个品牌多个平台阶段,增加了蔚来管理的复杂性,这将非常考验李斌的操盘能力。萤火虫特意将上市和交付错开 9 天时间观察市场反应,李斌也直言已经做好了一定的交付准备,萤火虫是否能避免蔚来和乐道曾出现的交付问题,打一场漂亮战还需观察。对于萤火虫的销量目标,李斌表示,类比Mini占宝马的销量,长期来看希望萤火虫也占整个公司接近10%的销量。“今年对它来说还是刚刚跟大家见面的第一年,它可能也需要一个过程。”李斌说道。如对本稿件有异议或投诉,请联系tougao@huxiu.comEnd想涨知识 关注虎嗅视频号!","news_type":1,"symbols_score_info":{"09866":1,"NIO":0.9}},"isVote":1,"tweetType":1,"viewCount":2024,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":339206362616152,"gmtCreate":1723818320231,"gmtModify":1723818321556,"author":{"id":"3434880829342579","authorId":"3434880829342579","name":"江边渔火","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3434880829342579","authorIdStr":"3434880829342579"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/HYZN\">$Hyzon Motors Inc.(HYZN)$ </a> 看这样子不会要退市了吧。","listText":"<a href=\"https://laohu8.com/S/HYZN\">$Hyzon Motors Inc.(HYZN)$ </a> 看这样子不会要退市了吧。","text":"$Hyzon Motors Inc.(HYZN)$ 看这样子不会要退市了吧。","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/339206362616152","isVote":1,"tweetType":1,"viewCount":2867,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":229943940833368,"gmtCreate":1697157244803,"gmtModify":1697157246298,"author":{"id":"3434880829342579","authorId":"3434880829342579","name":"江边渔火","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3434880829342579","authorIdStr":"3434880829342579"},"themes":[],"htmlText":"交付量起不来,一起都是空","listText":"交付量起不来,一起都是空","text":"交付量起不来,一起都是空","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/229943940833368","repostId":"2374677007","repostType":2,"repost":{"id":"2374677007","kind":"news","pubTimestamp":1697083403,"share":"https://www.laohu8.com/m/news/2374677007?lang=&edition=full","pubTime":"2023-10-12 12:03","market":"us","language":"zh","title":"安全第一!蔚来ET5T获欧洲NCAP五星安全评级:各项测试接近满分","url":"https://stock-news.laohu8.com/highlight/detail?id=2374677007","media":"快科技","summary":"快科技10月12日消息,近日,在欧洲NCAP 2023碰撞测试中,蔚来首款纯电旅行车ET5 T获得了五星安全评级。这也是继ET5,ES7后,蔚来第三款获得5星安全评级的车型。此次测试,欧洲NCAP 2023在被动安全部分新增了柱碰远端乘员保护,并且前端结构兼容性罚分加倍。在主动安全测试当中,欧洲NCAP 2023新增100余项主动安全场景,加入了汽车、摩托车、电动车、自行车、成人和儿童等多项内容,测试难度得到了进一步的提升。","content":"<html><body><p>快科技10月12日消息,近日,<strong>在欧洲NCAP 2023碰撞测试中,<a href=\"https://laohu8.com/S/NIO\">蔚来</a>首款纯电旅行车ET5 T获得了五星安全评级。</strong>这也是继ET5,ES7后,<a href=\"https://laohu8.com/S/NIO.SI\">蔚来</a>第三款获得5星安全评级的车型。</p><p>据悉,<strong> ET5T的乘客安全、儿童安全、弱势道路使用者安全、辅助安全得分96%、85% 、83%、81%。</strong>其中侧面可变形壁障、侧面柱碰两项测试都接近满分,在车内乘员保护的四项整车碰撞试验中,蔚来ET5T和ET5均取得E-NCAP轿车组别的历史最佳成绩。</p><p>不仅仅是国外,<strong>此前在中保研的左、右25%偏置碰撞、侧面碰撞以及车顶强度测试中,蔚来ET5均获得“G”评级。</strong>蔚来ET5 T也是国内中保研的年度安全性最优评级(AGGG)的车型。</p><p>此次测试,欧洲NCAP 2023在被动安全部分新增了柱碰远端乘员保护,并且前端结构兼容性罚分加倍。同时,为了评估落水逃生操作性,测试还引入了水淹试验。</p><p>在主动安全测试当中,欧洲NCAP 2023新增100余项主动安全场景,加入了汽车、摩托车、电动车、自行车、成人和儿童等多项内容,测试难度得到了进一步的提升。</p><p><img src=\"https://x0.ifengimg.com/ucms/2023_41/F1CD6D21D6BF879BD07E770EE9C411CA55FA8781_size372_w600_h1304.jpg\"/></p><p>而道路交通场景的复杂程度同样得到提升,主要包括路口转弯遇行人及两轮车横穿的紧急场景,路口应对穿行车辆的场景,对向车辆高速接近的场景,对临近车道行车横向避让的场景等。</p></body></html>","source":"fenghuang_stock","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>安全第一!蔚来ET5T获欧洲NCAP五星安全评级:各项测试接近满分</title>\n<style 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}\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n安全第一!蔚来ET5T获欧洲NCAP五星安全评级:各项测试接近满分\n</h2>\n\n<h4 class=\"meta\">\n\n\n2023-10-12 12:03 北京时间 <a href=https://tech.ifeng.com/c/8TormV7GDHb><strong>快科技</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>快科技10月12日消息,近日,在欧洲NCAP 2023碰撞测试中,蔚来首款纯电旅行车ET5 T获得了五星安全评级。这也是继ET5,ES7后,蔚来第三款获得5星安全评级的车型。据悉, ET5T的乘客安全、儿童安全、弱势道路使用者安全、辅助安全得分96%、85% 、83%、81%。其中侧面可变形壁障、侧面柱碰两项测试都接近满分,在车内乘员保护的四项整车碰撞试验中,蔚来ET5T和ET5均取得E-NCAP...</p>\n\n<a href=\"https://tech.ifeng.com/c/8TormV7GDHb\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"NIO":"蔚来","09866":"蔚来-SW"},"source_url":"https://tech.ifeng.com/c/8TormV7GDHb","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2374677007","content_text":"快科技10月12日消息,近日,在欧洲NCAP 2023碰撞测试中,蔚来首款纯电旅行车ET5 T获得了五星安全评级。这也是继ET5,ES7后,蔚来第三款获得5星安全评级的车型。据悉, ET5T的乘客安全、儿童安全、弱势道路使用者安全、辅助安全得分96%、85% 、83%、81%。其中侧面可变形壁障、侧面柱碰两项测试都接近满分,在车内乘员保护的四项整车碰撞试验中,蔚来ET5T和ET5均取得E-NCAP轿车组别的历史最佳成绩。不仅仅是国外,此前在中保研的左、右25%偏置碰撞、侧面碰撞以及车顶强度测试中,蔚来ET5均获得“G”评级。蔚来ET5 T也是国内中保研的年度安全性最优评级(AGGG)的车型。此次测试,欧洲NCAP 2023在被动安全部分新增了柱碰远端乘员保护,并且前端结构兼容性罚分加倍。同时,为了评估落水逃生操作性,测试还引入了水淹试验。在主动安全测试当中,欧洲NCAP 2023新增100余项主动安全场景,加入了汽车、摩托车、电动车、自行车、成人和儿童等多项内容,测试难度得到了进一步的提升。而道路交通场景的复杂程度同样得到提升,主要包括路口转弯遇行人及两轮车横穿的紧急场景,路口应对穿行车辆的场景,对向车辆高速接近的场景,对临近车道行车横向避让的场景等。","news_type":1,"symbols_score_info":{"09866":1,"NIO":1}},"isVote":1,"tweetType":1,"viewCount":2172,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":221723078561928,"gmtCreate":1695168161875,"gmtModify":1695168163389,"author":{"id":"3434880829342579","authorId":"3434880829342579","name":"江边渔火","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3434880829342579","authorIdStr":"3434880829342579"},"themes":[],"htmlText":"没有庄家感兴趣,基本面再好也没用!","listText":"没有庄家感兴趣,基本面再好也没用!","text":"没有庄家感兴趣,基本面再好也没用!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/221723078561928","repostId":"2368394120","repostType":2,"isVote":1,"tweetType":1,"viewCount":2108,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":620372685,"gmtCreate":1669421266147,"gmtModify":1669421267878,"author":{"id":"3434880829342579","authorId":"3434880829342579","name":"江边渔火","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3434880829342579","authorIdStr":"3434880829342579"},"themes":[],"htmlText":"会不会分散主业精力和财力啊?多专研一下动力电池,车用芯片,自动驾驶,以及车型美观度不好吗??","listText":"会不会分散主业精力和财力啊?多专研一下动力电池,车用芯片,自动驾驶,以及车型美观度不好吗??","text":"会不会分散主业精力和财力啊?多专研一下动力电池,车用芯片,自动驾驶,以及车型美观度不好吗??","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/620372685","repostId":"2286956153","repostType":2,"isVote":1,"tweetType":1,"viewCount":2558,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":667259721,"gmtCreate":1668910965763,"gmtModify":1668913361503,"author":{"id":"3434880829342579","authorId":"3434880829342579","name":"江边渔火","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3434880829342579","authorIdStr":"3434880829342579"},"themes":[],"htmlText":"<a 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