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松鼠大尾巴
07-06
对三者股价的影响？
美团、阿里昨夜开启史诗级外卖大战，美团一度宕机无法下单！
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11:38","market":"us","language":"zh","title":"美团、阿里昨夜开启史诗级外卖大战，美团一度宕机无法下单！","url":"https://stock-news.laohu8.com/highlight/detail?id=2549323292","media":"华尔街见闻","summary":"7月5日晚间，阿里、美团上演了外卖大战。两大平台放出了大量且大额的外卖红包券。其中包括“满25减21”“满25减20”“满16减16”等多张无门槛的外卖券。随着优惠券的发放，不断有用户涌入阿里、美团两大平台下单，导致美团一度出现宕机。美团内网公布的信息显示，截至7月5日22时54分，美团即时零售当日订单已经突破了1.2亿单，其中餐饮订单已超过1亿单。","content":"<html><head></head><body><p>7月5日晚间，阿里、<a href=\"https://laohu8.com/S/MPNGY\">美团</a>上演了外卖大战！</p><h2 id=\"id_76067693\">外卖大战</h2><p>7月5日晚间，泰勒不断从各大社交媒体看到消息，阿里、<a href=\"https://laohu8.com/S/03690\">美团</a>两大平台放出了大量且大额的外卖红包券。其中包括“满25减21”“满25减20”“满16减16”等多张无门槛的外卖券。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/3c8a4b45fffade9c1c00eebb4c3d583a\" title=\"\" tg-width=\"527\" tg-height=\"579\"/></p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/429aa677e89065cdf9b516666449c6c6\" title=\"\" tg-width=\"645\" tg-height=\"159\"/></p><p>甚至部分外卖还能“零元购”。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/836775430703c1e93eaec4f631eb57d1\" title=\"\" tg-width=\"641\" tg-height=\"1004\"/></p><p>至此，7月5日晚上的外卖大战正式开启。</p><p>一杯最常见的瑞幸美式咖啡，在红包券的加持下，美团、阿里平台购买仅分别需要2.2元和4.2元，且不需要配送费。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/f9ff46ef90ff23b6baa744ff34fc25da\" title=\"\" tg-width=\"1080\" tg-height=\"681\"/></p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/091a1787db75a767b30070ab76ce623d\" title=\"\" tg-width=\"639\" tg-height=\"570\"/></p><p>一个肯德基的香辣鸡腿堡外卖价格仅需要不到10元，优惠20元。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/c21b74c05fd7c0f2c217ceff25781715\" title=\"\" tg-width=\"621\" tg-height=\"548\"/></p><p><a href=\"https://laohu8.com/S/MCD\">麦当劳</a>一份双层鳕鱼汉堡套餐，平时需要超40元，7月5日晚间仅需要支付28元。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/b430d0e9dcb12f634c8445a9af4d8972\" title=\"\" tg-width=\"633\" tg-height=\"744\"/></p><p>随着优惠券的发放，不断有用户涌入阿里、美团两大平台下单，导致美团一度出现宕机。网友反映美团外卖点餐页面卡顿、优惠券使用异常，多次重试仍无法下单。对此，美团方面回应称，7月5日下午6点前后，因用户下单量突破历史峰值，触发了服务器限流保护，美团App小范围地区用户出现了短时服务异常，现已全面恢复，大家可以正常下单。在此期间部分受影响用户的优惠券，可延续至次日继续使用。此外，针对部分受系统影响短暂出现接单异常的商家，“我们将进行回溯，确保商家评分及后续排名等不受影响”。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/0cdf7ff3e6df55da0529d81d34f4a89f\" title=\"\" tg-width=\"1071\" tg-height=\"573\"/></p><p>美团内网公布的信息显示，截至7月5日22时54分，美团即时零售当日订单已经突破了1.2亿单，其中餐饮订单已超过1亿单。当晚20时45分，美团内网曾显示即时零售日订单突破了1亿单。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/cf7cd816c6df5ddbf187a480d240ed4e\" title=\"\" tg-width=\"1080\" tg-height=\"1920\"/></p><h2 id=\"id_2240217602\">为何突发外卖大战？</h2><p>7月5日的外卖大战，可能源于阿里宣布下场加入外卖补贴引发。</p><p>7月2日，淘宝闪购宣布，启动规模高达500亿元的补贴计划，将在未来12个月直补消费者及商家，通过发放大额红包、免单卡、官方补贴一口价商品等方式给消费者带来优惠，同时上线店铺、商品、配送补贴及免佣减佣等措施，促进商家生意增长。</p><p>有消息称，7月5日是阿里外卖的冲单日，目标是峰值订单超过美团，预计9000万到1亿单。另外，阿里外卖的目标是2到3个月后，整体订单和美团对齐。</p><p>而为了阻击阿里，美团也上线了大量的外卖优惠券。</p><p><a href=\"https://laohu8.com/S/GS\">高盛</a>在最新研报中构建了三种竞争情形，以评估外卖配送和即时零售市场的未来格局。</p><p>情形一（基准情形）：假设美团成功捍卫市场份额领先地位。</p><p>基于用户忠诚度、配送网络优势和在低线城市的强势地位，美团将与阿里、<a href=\"https://laohu8.com/S/JD\">京东</a>形成5.5:3.5:1的市场格局。在此情形下，美团将牺牲短期盈利能力，外卖和即时零售业务的EBITDA单价分别降至0.7元和0元，但长期有望恢复至1.0元水平。</p><p>情形二：预设<a href=\"https://laohu8.com/S/BABA\">阿里巴巴</a>通过持续500亿元投资获得重大市场份额。</p><p>凭借淘宝即时商务与饿了么整合后的协同效应，以及淘宝平台2倍于美团和京东的日活用户优势，双方将形成4.5:4.5:1的双寡头格局，京东仍为第三名。</p><p>情形三：假设京东凭借商户覆盖改善和15万全职骑手的投入，实现5:3:2的三方竞争格局。京东的外卖业务EBITDA单价将从2025年的-6.2元改善至长期的0.5元。</p><p>高盛分析认为，此轮外卖价格战的根本目标并非外卖业务本身的盈利，而是通过高频次的外卖服务获取用户流量，交叉销售至盈利能力更强的电商和旅行业务。</p><p>高盛预计，将外卖亏损视为营销支出的长期投资策略，将在2025年至2026年上半年给各平台带来近期阵痛，但可能在中期带来营销效率提升。</p><p>长期来看，随着竞争正常化，<a href=\"https://laohu8.com/S/09988\">阿里巴巴</a>和京东有望将用户获取营销支出重新配置至外卖补贴，在2027年实现适度盈利或盈亏平衡，从而提升GMV利润率。</p></body></html>","source":"wallstreetcn_hot_news","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>美团、阿里昨夜开启史诗级外卖大战，美团一度宕机无法下单！</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; 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width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n美团、阿里昨夜开启史诗级外卖大战，美团一度宕机无法下单！\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-07-06 11:38 北京时间 <a href=https://wallstreetcn.com/articles/3750502><strong>华尔街见闻</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>7月5日晚间，阿里、美团上演了外卖大战！外卖大战7月5日晚间，泰勒不断从各大社交媒体看到消息，阿里、美团两大平台放出了大量且大额的外卖红包券。其中包括“满25减21”“满25减20”“满16减16”等多张无门槛的外卖券。甚至部分外卖还能“零元购”。至此，7月5日晚上的外卖大战正式开启。一杯最常见的瑞幸美式咖啡，在红包券的加持下，美团、阿里平台购买仅分别需要2.2元和4.2元，且不需要配送费。一个...</p>\n\n<a href=\"https://wallstreetcn.com/articles/3750502\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/d90f2b8b734cbd89323cda0d6151b96a","relate_stocks":{"LU0979878070.USD":"FULLERTON LUX FUNDS - ASIA ABSOLUTE ALPHA \"A\" (USD) ACC","LU0540923850.HKD":"ALLIANZ HONG KONG EQUITY \"A\" (HKD) INC","LU0072913022.USD":"UBS (LUX) EQUITY FUND - GREATER CHINA \"P\" (USD) ACC","LU1720050803.USD":"安联全方位中国股票基金","LU0214875030.USD":"HSBC GIF BRIC EQUITY \"M2C\" (USD) ACC","LU0572944931.SGD":"Janus Henderson Horizon China Opportunities A2 SGD","03690":"美团-W","LU0700851271.USD":"NINETY ONE GSF EMERGING MARKETS 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INC"},"source_url":"https://wallstreetcn.com/articles/3750502","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2549323292","content_text":"7月5日晚间，阿里、美团上演了外卖大战！外卖大战7月5日晚间，泰勒不断从各大社交媒体看到消息，阿里、美团两大平台放出了大量且大额的外卖红包券。其中包括“满25减21”“满25减20”“满16减16”等多张无门槛的外卖券。甚至部分外卖还能“零元购”。至此，7月5日晚上的外卖大战正式开启。一杯最常见的瑞幸美式咖啡，在红包券的加持下，美团、阿里平台购买仅分别需要2.2元和4.2元，且不需要配送费。一个肯德基的香辣鸡腿堡外卖价格仅需要不到10元，优惠20元。麦当劳一份双层鳕鱼汉堡套餐，平时需要超40元，7月5日晚间仅需要支付28元。随着优惠券的发放，不断有用户涌入阿里、美团两大平台下单，导致美团一度出现宕机。网友反映美团外卖点餐页面卡顿、优惠券使用异常，多次重试仍无法下单。对此，美团方面回应称，7月5日下午6点前后，因用户下单量突破历史峰值，触发了服务器限流保护，美团App小范围地区用户出现了短时服务异常，现已全面恢复，大家可以正常下单。在此期间部分受影响用户的优惠券，可延续至次日继续使用。此外，针对部分受系统影响短暂出现接单异常的商家，“我们将进行回溯，确保商家评分及后续排名等不受影响”。美团内网公布的信息显示，截至7月5日22时54分，美团即时零售当日订单已经突破了1.2亿单，其中餐饮订单已超过1亿单。当晚20时45分，美团内网曾显示即时零售日订单突破了1亿单。为何突发外卖大战？7月5日的外卖大战，可能源于阿里宣布下场加入外卖补贴引发。7月2日，淘宝闪购宣布，启动规模高达500亿元的补贴计划，将在未来12个月直补消费者及商家，通过发放大额红包、免单卡、官方补贴一口价商品等方式给消费者带来优惠，同时上线店铺、商品、配送补贴及免佣减佣等措施，促进商家生意增长。有消息称，7月5日是阿里外卖的冲单日，目标是峰值订单超过美团，预计9000万到1亿单。另外，阿里外卖的目标是2到3个月后，整体订单和美团对齐。而为了阻击阿里，美团也上线了大量的外卖优惠券。高盛在最新研报中构建了三种竞争情形，以评估外卖配送和即时零售市场的未来格局。情形一（基准情形）：假设美团成功捍卫市场份额领先地位。基于用户忠诚度、配送网络优势和在低线城市的强势地位，美团将与阿里、京东形成5.5:3.5:1的市场格局。在此情形下，美团将牺牲短期盈利能力，外卖和即时零售业务的EBITDA单价分别降至0.7元和0元，但长期有望恢复至1.0元水平。情形二：预设阿里巴巴通过持续500亿元投资获得重大市场份额。凭借淘宝即时商务与饿了么整合后的协同效应，以及淘宝平台2倍于美团和京东的日活用户优势，双方将形成4.5:4.5:1的双寡头格局，京东仍为第三名。情形三：假设京东凭借商户覆盖改善和15万全职骑手的投入，实现5:3:2的三方竞争格局。京东的外卖业务EBITDA单价将从2025年的-6.2元改善至长期的0.5元。高盛分析认为，此轮外卖价格战的根本目标并非外卖业务本身的盈利，而是通过高频次的外卖服务获取用户流量，交叉销售至盈利能力更强的电商和旅行业务。高盛预计，将外卖亏损视为营销支出的长期投资策略，将在2025年至2026年上半年给各平台带来近期阵痛，但可能在中期带来营销效率提升。长期来看，随着竞争正常化，阿里巴巴和京东有望将用户获取营销支出重新配置至外卖补贴，在2027年实现适度盈利或盈亏平衡，从而提升GMV利润率。","news_type":1,"symbols_score_info":{"03690":1.1,"09988":1.1,"BABA":1.1,"MPNGY":1.1}},"isVote":1,"tweetType":1,"viewCount":1007,"authorTweetTopStatus":1,"verified":2,"comments":[{"author":{"id":"4194679963786490","authorId":"4194679963786490","name":"港美股赚钱养家","avatar":"https://community-static.tradeup.com/news/default-avatar.jpg","crmLevel":2,"crmLevelSwitch":1,"idStr":"4194679963786490","authorIdStr":"4194679963786490"},"content":"大跌，为了外卖业务，内卷式竞争。都亏损。","text":"大跌，为了外卖业务，内卷式竞争。都亏损。","html":"大跌，为了外卖业务，内卷式竞争。都亏损。"}],"imageCount":0,"langContent":"CN","totalScore":0}],"hots":[{"id":453652793999528,"gmtCreate":1751777074961,"gmtModify":1751777801426,"author":{"id":"3462138787965652","authorId":"3462138787965652","name":"松鼠大尾巴","avatar":"https://static.tigerbbs.com/ebaf6c83a34528078d95f8653a48957f","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3462138787965652","authorIdStr":"3462138787965652"},"themes":[],"htmlText":"对三者股价的影响？","listText":"对三者股价的影响？","text":"对三者股价的影响？","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/453652793999528","repostId":"2549323292","repostType":2,"repost":{"id":"2549323292","kind":"news","pubTimestamp":1751773080,"share":"https://www.laohu8.com/m/news/2549323292?lang=&edition=full","pubTime":"2025-07-06 11:38","market":"us","language":"zh","title":"美团、阿里昨夜开启史诗级外卖大战，美团一度宕机无法下单！","url":"https://stock-news.laohu8.com/highlight/detail?id=2549323292","media":"华尔街见闻","summary":"7月5日晚间，阿里、美团上演了外卖大战。两大平台放出了大量且大额的外卖红包券。其中包括“满25减21”“满25减20”“满16减16”等多张无门槛的外卖券。随着优惠券的发放，不断有用户涌入阿里、美团两大平台下单，导致美团一度出现宕机。美团内网公布的信息显示，截至7月5日22时54分，美团即时零售当日订单已经突破了1.2亿单，其中餐饮订单已超过1亿单。","content":"<html><head></head><body><p>7月5日晚间，阿里、<a href=\"https://laohu8.com/S/MPNGY\">美团</a>上演了外卖大战！</p><h2 id=\"id_76067693\">外卖大战</h2><p>7月5日晚间，泰勒不断从各大社交媒体看到消息，阿里、<a href=\"https://laohu8.com/S/03690\">美团</a>两大平台放出了大量且大额的外卖红包券。其中包括“满25减21”“满25减20”“满16减16”等多张无门槛的外卖券。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/3c8a4b45fffade9c1c00eebb4c3d583a\" title=\"\" tg-width=\"527\" tg-height=\"579\"/></p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/429aa677e89065cdf9b516666449c6c6\" title=\"\" tg-width=\"645\" tg-height=\"159\"/></p><p>甚至部分外卖还能“零元购”。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/836775430703c1e93eaec4f631eb57d1\" title=\"\" tg-width=\"641\" tg-height=\"1004\"/></p><p>至此，7月5日晚上的外卖大战正式开启。</p><p>一杯最常见的瑞幸美式咖啡，在红包券的加持下，美团、阿里平台购买仅分别需要2.2元和4.2元，且不需要配送费。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/f9ff46ef90ff23b6baa744ff34fc25da\" title=\"\" tg-width=\"1080\" tg-height=\"681\"/></p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/091a1787db75a767b30070ab76ce623d\" title=\"\" tg-width=\"639\" tg-height=\"570\"/></p><p>一个肯德基的香辣鸡腿堡外卖价格仅需要不到10元，优惠20元。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/c21b74c05fd7c0f2c217ceff25781715\" title=\"\" tg-width=\"621\" tg-height=\"548\"/></p><p><a href=\"https://laohu8.com/S/MCD\">麦当劳</a>一份双层鳕鱼汉堡套餐，平时需要超40元，7月5日晚间仅需要支付28元。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/b430d0e9dcb12f634c8445a9af4d8972\" title=\"\" tg-width=\"633\" tg-height=\"744\"/></p><p>随着优惠券的发放，不断有用户涌入阿里、美团两大平台下单，导致美团一度出现宕机。网友反映美团外卖点餐页面卡顿、优惠券使用异常，多次重试仍无法下单。对此，美团方面回应称，7月5日下午6点前后，因用户下单量突破历史峰值，触发了服务器限流保护，美团App小范围地区用户出现了短时服务异常，现已全面恢复，大家可以正常下单。在此期间部分受影响用户的优惠券，可延续至次日继续使用。此外，针对部分受系统影响短暂出现接单异常的商家，“我们将进行回溯，确保商家评分及后续排名等不受影响”。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/0cdf7ff3e6df55da0529d81d34f4a89f\" title=\"\" tg-width=\"1071\" tg-height=\"573\"/></p><p>美团内网公布的信息显示，截至7月5日22时54分，美团即时零售当日订单已经突破了1.2亿单，其中餐饮订单已超过1亿单。当晚20时45分，美团内网曾显示即时零售日订单突破了1亿单。</p><p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/cf7cd816c6df5ddbf187a480d240ed4e\" title=\"\" tg-width=\"1080\" tg-height=\"1920\"/></p><h2 id=\"id_2240217602\">为何突发外卖大战？</h2><p>7月5日的外卖大战，可能源于阿里宣布下场加入外卖补贴引发。</p><p>7月2日，淘宝闪购宣布，启动规模高达500亿元的补贴计划，将在未来12个月直补消费者及商家，通过发放大额红包、免单卡、官方补贴一口价商品等方式给消费者带来优惠，同时上线店铺、商品、配送补贴及免佣减佣等措施，促进商家生意增长。</p><p>有消息称，7月5日是阿里外卖的冲单日，目标是峰值订单超过美团，预计9000万到1亿单。另外，阿里外卖的目标是2到3个月后，整体订单和美团对齐。</p><p>而为了阻击阿里，美团也上线了大量的外卖优惠券。</p><p><a href=\"https://laohu8.com/S/GS\">高盛</a>在最新研报中构建了三种竞争情形，以评估外卖配送和即时零售市场的未来格局。</p><p>情形一（基准情形）：假设美团成功捍卫市场份额领先地位。</p><p>基于用户忠诚度、配送网络优势和在低线城市的强势地位，美团将与阿里、<a href=\"https://laohu8.com/S/JD\">京东</a>形成5.5:3.5:1的市场格局。在此情形下，美团将牺牲短期盈利能力，外卖和即时零售业务的EBITDA单价分别降至0.7元和0元，但长期有望恢复至1.0元水平。</p><p>情形二：预设<a href=\"https://laohu8.com/S/BABA\">阿里巴巴</a>通过持续500亿元投资获得重大市场份额。</p><p>凭借淘宝即时商务与饿了么整合后的协同效应，以及淘宝平台2倍于美团和京东的日活用户优势，双方将形成4.5:4.5:1的双寡头格局，京东仍为第三名。</p><p>情形三：假设京东凭借商户覆盖改善和15万全职骑手的投入，实现5:3:2的三方竞争格局。京东的外卖业务EBITDA单价将从2025年的-6.2元改善至长期的0.5元。</p><p>高盛分析认为，此轮外卖价格战的根本目标并非外卖业务本身的盈利，而是通过高频次的外卖服务获取用户流量，交叉销售至盈利能力更强的电商和旅行业务。</p><p>高盛预计，将外卖亏损视为营销支出的长期投资策略，将在2025年至2026年上半年给各平台带来近期阵痛，但可能在中期带来营销效率提升。</p><p>长期来看，随着竞争正常化，<a href=\"https://laohu8.com/S/09988\">阿里巴巴</a>和京东有望将用户获取营销支出重新配置至外卖补贴，在2027年实现适度盈利或盈亏平衡，从而提升GMV利润率。</p></body></html>","source":"wallstreetcn_hot_news","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" 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href=https://wallstreetcn.com/articles/3750502><strong>华尔街见闻</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>7月5日晚间，阿里、美团上演了外卖大战！外卖大战7月5日晚间，泰勒不断从各大社交媒体看到消息，阿里、美团两大平台放出了大量且大额的外卖红包券。其中包括“满25减21”“满25减20”“满16减16”等多张无门槛的外卖券。甚至部分外卖还能“零元购”。至此，7月5日晚上的外卖大战正式开启。一杯最常见的瑞幸美式咖啡，在红包券的加持下，美团、阿里平台购买仅分别需要2.2元和4.2元，且不需要配送费。一个...</p>\n\n<a href=\"https://wallstreetcn.com/articles/3750502\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/d90f2b8b734cbd89323cda0d6151b96a","relate_stocks":{"LU0979878070.USD":"FULLERTON LUX FUNDS - ASIA ABSOLUTE ALPHA \"A\" (USD) ACC","LU0540923850.HKD":"ALLIANZ HONG KONG EQUITY \"A\" (HKD) INC","LU0072913022.USD":"UBS (LUX) EQUITY FUND - GREATER CHINA \"P\" (USD) ACC","LU1720050803.USD":"安联全方位中国股票基金","LU0214875030.USD":"HSBC GIF BRIC EQUITY \"M2C\" (USD) ACC","LU0572944931.SGD":"Janus Henderson Horizon China Opportunities A2 SGD","03690":"美团-W","LU0700851271.USD":"NINETY ONE GSF EMERGING MARKETS 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INC"},"source_url":"https://wallstreetcn.com/articles/3750502","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2549323292","content_text":"7月5日晚间，阿里、美团上演了外卖大战！外卖大战7月5日晚间，泰勒不断从各大社交媒体看到消息，阿里、美团两大平台放出了大量且大额的外卖红包券。其中包括“满25减21”“满25减20”“满16减16”等多张无门槛的外卖券。甚至部分外卖还能“零元购”。至此，7月5日晚上的外卖大战正式开启。一杯最常见的瑞幸美式咖啡，在红包券的加持下，美团、阿里平台购买仅分别需要2.2元和4.2元，且不需要配送费。一个肯德基的香辣鸡腿堡外卖价格仅需要不到10元，优惠20元。麦当劳一份双层鳕鱼汉堡套餐，平时需要超40元，7月5日晚间仅需要支付28元。随着优惠券的发放，不断有用户涌入阿里、美团两大平台下单，导致美团一度出现宕机。网友反映美团外卖点餐页面卡顿、优惠券使用异常，多次重试仍无法下单。对此，美团方面回应称，7月5日下午6点前后，因用户下单量突破历史峰值，触发了服务器限流保护，美团App小范围地区用户出现了短时服务异常，现已全面恢复，大家可以正常下单。在此期间部分受影响用户的优惠券，可延续至次日继续使用。此外，针对部分受系统影响短暂出现接单异常的商家，“我们将进行回溯，确保商家评分及后续排名等不受影响”。美团内网公布的信息显示，截至7月5日22时54分，美团即时零售当日订单已经突破了1.2亿单，其中餐饮订单已超过1亿单。当晚20时45分，美团内网曾显示即时零售日订单突破了1亿单。为何突发外卖大战？7月5日的外卖大战，可能源于阿里宣布下场加入外卖补贴引发。7月2日，淘宝闪购宣布，启动规模高达500亿元的补贴计划，将在未来12个月直补消费者及商家，通过发放大额红包、免单卡、官方补贴一口价商品等方式给消费者带来优惠，同时上线店铺、商品、配送补贴及免佣减佣等措施，促进商家生意增长。有消息称，7月5日是阿里外卖的冲单日，目标是峰值订单超过美团，预计9000万到1亿单。另外，阿里外卖的目标是2到3个月后，整体订单和美团对齐。而为了阻击阿里，美团也上线了大量的外卖优惠券。高盛在最新研报中构建了三种竞争情形，以评估外卖配送和即时零售市场的未来格局。情形一（基准情形）：假设美团成功捍卫市场份额领先地位。基于用户忠诚度、配送网络优势和在低线城市的强势地位，美团将与阿里、京东形成5.5:3.5:1的市场格局。在此情形下，美团将牺牲短期盈利能力，外卖和即时零售业务的EBITDA单价分别降至0.7元和0元，但长期有望恢复至1.0元水平。情形二：预设阿里巴巴通过持续500亿元投资获得重大市场份额。凭借淘宝即时商务与饿了么整合后的协同效应，以及淘宝平台2倍于美团和京东的日活用户优势，双方将形成4.5:4.5:1的双寡头格局，京东仍为第三名。情形三：假设京东凭借商户覆盖改善和15万全职骑手的投入，实现5:3:2的三方竞争格局。京东的外卖业务EBITDA单价将从2025年的-6.2元改善至长期的0.5元。高盛分析认为，此轮外卖价格战的根本目标并非外卖业务本身的盈利，而是通过高频次的外卖服务获取用户流量，交叉销售至盈利能力更强的电商和旅行业务。高盛预计，将外卖亏损视为营销支出的长期投资策略，将在2025年至2026年上半年给各平台带来近期阵痛，但可能在中期带来营销效率提升。长期来看，随着竞争正常化，阿里巴巴和京东有望将用户获取营销支出重新配置至外卖补贴，在2027年实现适度盈利或盈亏平衡，从而提升GMV利润率。","news_type":1,"symbols_score_info":{"03690":1.1,"09988":1.1,"BABA":1.1,"MPNGY":1.1}},"isVote":1,"tweetType":1,"viewCount":1007,"authorTweetTopStatus":1,"verified":2,"comments":[{"author":{"id":"4194679963786490","authorId":"4194679963786490","name":"港美股赚钱养家","avatar":"https://community-static.tradeup.com/news/default-avatar.jpg","crmLevel":2,"crmLevelSwitch":1,"idStr":"4194679963786490","authorIdStr":"4194679963786490"},"content":"大跌，为了外卖业务，内卷式竞争。都亏损。","text":"大跌，为了外卖业务，内卷式竞争。都亏损。","html":"大跌，为了外卖业务，内卷式竞争。都亏损。"}],"imageCount":0,"langContent":"CN","totalScore":0}],"lives":[]}
