• The former CEO of Australia’s Macquarie Radio Network, Rob Loewenthal, built the Whooshkaa platform to serve podcasters and audio creators with technology to manage their “on-demand” audio.
• The commercial terms were not disclosed.
• With Whooshkaa, Spotify gains a specialized technology that allows radio broadcasters to turn their existing audio content into on-demand podcast programming easily.
• In November 2020, the company spent $235 million to acquire podcast advertising/publishing platformMegaphone from Graham Holdings.
• More recently, Spotify also acquired AI-focused Podz to improve podcast discovery.
• "As part of the acquisition, we plan to soon integrate this technology (Whooshkaa) into the Megaphone suite."