Chart of the Day: BTS endorsements can increase brand interest in SG by 50%_老虎社区_美港股上老虎

Chart of the Day: BTS endorsements can increase brand interest in SG by 50%

Singapore Business2021-07-12

Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.

A study by iPrrice Group looked into how much a collaboration with these Korean heartthrobs affects online search interest from Singaporeans for six different brands from 2018 to 2021.

Interest in the group and its endorsements rose steadily over the years, peaking in 2020 when South Korean electronics company released a BTS edition of the Galaxy S20+ smartphone. Google searches from Singapore rose by 53% compared to the previous year.

High-end fashion brand Louis Vuitton also saw a 46% surge in interest from Singaporeans when BTS became its brand ambassador.

Coca-cola saw a 14% hike in interest from Singaporeans in January 2021, whilst Fila saw a 16% spike in 2019.

Jungkook is a "bias" or a favourite member, of 26% of Singaporean BTS fans based on Google searches from December 2020 to May 2021. This was followed closely by V (25%), Jimin (20%), Jin (10%), Suga (8%), RM (7%), and J-Hope (3%).

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134

Geminifx
·2021-07-12
Better
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LowZackM
·2021-07-12
Worth!
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1
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BeautyTrade
·2021-07-12
U r worth for invest, the share company said. LOL
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2
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TinyRabbit
·2021-07-12
BtS!
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4
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Genesis8888
·2021-07-12
It was crazy BtS Army!
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4
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ivy888
·2021-07-12
Please like
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8
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- jakejak3jake:
  Nice
  2021-07-12
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kingkrimson
·2021-07-12
LOL nice BTS numbah 1
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Blading23
·2021-07-12
Read
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4
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DannyPhan
·2021-07-12
Really?
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Shivani
·2021-07-12
Thought: is this interest converting to sales for the brand?
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- shauncj:
  What do you mean?
  2021-07-12
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Boo2bear
·2021-07-12
Like pls.
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5
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- Meepmerp:
  Like and comment back
  2021-07-12
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This was followed closely by V (25%), Jimin (20%), Jin (10%), Suga (8%), RM (7%), and J-Hope (3%).","news_type":1,"symbols_score_info":{"STI.SI":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":146947250,"gmtCreate":1626051518170,"gmtModify":1633930670250,"author":{"id":"3573568310387546","authorId":"3573568310387546","name":"LowZackM","avatar":"https://static.tigerbbs.com/768e9ec80d5d9568297fe487c4b4c95a","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3573568310387546","authorIdStr":"3573568310387546"},"htmlText":"Worth!","listText":"Worth!","text":"Worth!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/146947250","repostId":1193942131,"repostType":4,"repost":{"id":"1193942131","kind":"news","pubTimestamp":1626047556,"share":"https://www.laohu8.com/m/news/1193942131?lang=&edition=full","pubTime":"2021-07-12 07:52","market":"sg","language":"en","title":"Chart of the Day: BTS endorsements can increase brand interest in SG by 50%","url":"https://stock-news.laohu8.com/highlight/detail?id=1193942131","media":"Singapore Business","summary":"Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by","content":"<p><img src=\"https://static.tigerbbs.com/c9fd4a1a193d6547dfde1b16d8957f05\" tg-width=\"469\" tg-height=\"546\"></p>\n<p>Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.</p>\n<p>A study by iPrrice Group looked into how much a collaboration with these Korean heartthrobs affects online search interest from Singaporeans for six different brands from 2018 to 2021.</p>\n<p>Interest in the group and its endorsements rose steadily over the years, peaking in 2020 when South Korean electronics company released a BTS edition of the Galaxy S20+ smartphone. Google searches from Singapore rose by 53% compared to the previous year.</p>\n<p>High-end fashion brand Louis Vuitton also saw a 46% surge in interest from Singaporeans when BTS became its&nbsp;brand ambassador.</p>\n<p>Coca-cola saw a 14% hike in interest from Singaporeans in January 2021, whilst Fila saw a 16% spike in 2019.</p>\n<p>Jungkook is a \"bias\"&nbsp;or a favourite member, of 26% of Singaporean BTS fans based on Google searches from December 2020 to May 2021. This was followed closely by V (25%), Jimin (20%), Jin (10%), Suga (8%), RM (7%), and J-Hope (3%).</p>","source":"lsy1618986048053","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Chart of the Day: BTS endorsements can increase brand interest in SG by 50%</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nChart of the Day: BTS endorsements can increase brand interest in SG by 50%\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-07-12 07:52 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50><strong>Singapore Business</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.\nA study by iPrrice Group looked into how much a collaboration...</p>\n\n<a href=\"https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1193942131","content_text":"Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.\nA study by iPrrice Group looked into how much a collaboration with these Korean heartthrobs affects online search interest from Singaporeans for six different brands from 2018 to 2021.\nInterest in the group and its endorsements rose steadily over the years, peaking in 2020 when South Korean electronics company released a BTS edition of the Galaxy S20+ smartphone. Google searches from Singapore rose by 53% compared to the previous year.\nHigh-end fashion brand Louis Vuitton also saw a 46% surge in interest from Singaporeans when BTS became its brand ambassador.\nCoca-cola saw a 14% hike in interest from Singaporeans in January 2021, whilst Fila saw a 16% spike in 2019.\nJungkook is a \"bias\" or a favourite member, of 26% of Singaporean BTS fans based on Google searches from December 2020 to May 2021. This was followed closely by V (25%), Jimin (20%), Jin (10%), Suga (8%), RM (7%), and J-Hope (3%).","news_type":1,"symbols_score_info":{"STI.SI":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":146984560,"gmtCreate":1626049743350,"gmtModify":1633930709316,"author":{"id":"3584182854667058","authorId":"3584182854667058","name":"BeautyTrade","avatar":"https://static.tigerbbs.com/63f8e238d1760fe32b24660344219105","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3584182854667058","authorIdStr":"3584182854667058"},"htmlText":"U r worth&nbsp;for invest, the share company said. LOL","listText":"U r worth&nbsp;for invest, the share company said. LOL","text":"U r worth for invest, the share company said. LOL","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/146984560","repostId":1193942131,"repostType":4,"repost":{"id":"1193942131","kind":"news","pubTimestamp":1626047556,"share":"https://www.laohu8.com/m/news/1193942131?lang=&edition=full","pubTime":"2021-07-12 07:52","market":"sg","language":"en","title":"Chart of the Day: BTS endorsements can increase brand interest in SG by 50%","url":"https://stock-news.laohu8.com/highlight/detail?id=1193942131","media":"Singapore Business","summary":"Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by","content":"<p><img src=\"https://static.tigerbbs.com/c9fd4a1a193d6547dfde1b16d8957f05\" tg-width=\"469\" tg-height=\"546\"></p>\n<p>Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.</p>\n<p>A study by iPrrice Group looked into how much a collaboration with these Korean heartthrobs affects online search interest from Singaporeans for six different brands from 2018 to 2021.</p>\n<p>Interest in the group and its endorsements rose steadily over the years, peaking in 2020 when South Korean electronics company released a BTS edition of the Galaxy S20+ smartphone. Google searches from Singapore rose by 53% compared to the previous year.</p>\n<p>High-end fashion brand Louis Vuitton also saw a 46% surge in interest from Singaporeans when BTS became its&nbsp;brand ambassador.</p>\n<p>Coca-cola saw a 14% hike in interest from Singaporeans in January 2021, whilst Fila saw a 16% spike in 2019.</p>\n<p>Jungkook is a \"bias\"&nbsp;or a favourite member, of 26% of Singaporean BTS fans based on Google searches from December 2020 to May 2021. This was followed closely by V (25%), Jimin (20%), Jin (10%), Suga (8%), RM (7%), and J-Hope (3%).</p>","source":"lsy1618986048053","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Chart of the Day: BTS endorsements can increase brand interest in SG by 50%</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nChart of the Day: BTS endorsements can increase brand interest in SG by 50%\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-07-12 07:52 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50><strong>Singapore Business</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.\nA study by iPrrice Group looked into how much a collaboration...</p>\n\n<a href=\"https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1193942131","content_text":"Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.\nA study by iPrrice Group looked into how much a collaboration with these Korean heartthrobs affects online search interest from Singaporeans for six different brands from 2018 to 2021.\nInterest in the group and its endorsements rose steadily over the years, peaking in 2020 when South Korean electronics company released a BTS edition of the Galaxy S20+ smartphone. Google searches from Singapore rose by 53% compared to the previous year.\nHigh-end fashion brand Louis Vuitton also saw a 46% surge in interest from Singaporeans when BTS became its brand ambassador.\nCoca-cola saw a 14% hike in interest from Singaporeans in January 2021, whilst Fila saw a 16% spike in 2019.\nJungkook is a \"bias\" or a favourite member, of 26% of Singaporean BTS fans based on Google searches from December 2020 to May 2021. This was followed closely by V (25%), Jimin (20%), Jin (10%), Suga (8%), RM (7%), and J-Hope (3%).","news_type":1,"symbols_score_info":{"STI.SI":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":146916055,"gmtCreate":1626049061077,"gmtModify":1633930723445,"author":{"id":"3586854302245038","authorId":"3586854302245038","name":"TinyRabbit","avatar":"https://static.tigerbbs.com/6685482ed446811291c305271d57d5ed","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3586854302245038","authorIdStr":"3586854302245038"},"htmlText":"BtS!","listText":"BtS!","text":"BtS!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/146916055","repostId":1193942131,"repostType":4,"repost":{"id":"1193942131","kind":"news","pubTimestamp":1626047556,"share":"https://www.laohu8.com/m/news/1193942131?lang=&edition=full","pubTime":"2021-07-12 07:52","market":"sg","language":"en","title":"Chart of the Day: BTS endorsements can increase brand interest in SG by 50%","url":"https://stock-news.laohu8.com/highlight/detail?id=1193942131","media":"Singapore Business","summary":"Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by","content":"<p><img src=\"https://static.tigerbbs.com/c9fd4a1a193d6547dfde1b16d8957f05\" tg-width=\"469\" tg-height=\"546\"></p>\n<p>Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.</p>\n<p>A study by iPrrice Group looked into how much a collaboration with these Korean heartthrobs affects online search interest from Singaporeans for six different brands from 2018 to 2021.</p>\n<p>Interest in the group and its endorsements rose steadily over the years, peaking in 2020 when South Korean electronics company released a BTS edition of the Galaxy S20+ smartphone. Google searches from Singapore rose by 53% compared to the previous year.</p>\n<p>High-end fashion brand Louis Vuitton also saw a 46% surge in interest from Singaporeans when BTS became its&nbsp;brand ambassador.</p>\n<p>Coca-cola saw a 14% hike in interest from Singaporeans in January 2021, whilst Fila saw a 16% spike in 2019.</p>\n<p>Jungkook is a \"bias\"&nbsp;or a favourite member, of 26% of Singaporean BTS fans based on Google searches from December 2020 to May 2021. This was followed closely by V (25%), Jimin (20%), Jin (10%), Suga (8%), RM (7%), and J-Hope (3%).</p>","source":"lsy1618986048053","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Chart of the Day: BTS endorsements can increase brand interest in SG by 50%</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nChart of the Day: BTS endorsements can increase brand interest in SG by 50%\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-07-12 07:52 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50><strong>Singapore Business</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.\nA study by iPrrice Group looked into how much a collaboration...</p>\n\n<a href=\"https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1193942131","content_text":"Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.\nA study by iPrrice Group looked into how much a collaboration with these Korean heartthrobs affects online search interest from Singaporeans for six different brands from 2018 to 2021.\nInterest in the group and its endorsements rose steadily over the years, peaking in 2020 when South Korean electronics company released a BTS edition of the Galaxy S20+ smartphone. Google searches from Singapore rose by 53% compared to the previous year.\nHigh-end fashion brand Louis Vuitton also saw a 46% surge in interest from Singaporeans when BTS became its brand ambassador.\nCoca-cola saw a 14% hike in interest from Singaporeans in January 2021, whilst Fila saw a 16% spike in 2019.\nJungkook is a \"bias\" or a favourite member, of 26% of Singaporean BTS fans based on Google searches from December 2020 to May 2021. This was followed closely by V (25%), Jimin (20%), Jin (10%), Suga (8%), RM (7%), and J-Hope (3%).","news_type":1,"symbols_score_info":{"STI.SI":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":146919409,"gmtCreate":1626048943501,"gmtModify":1633930725649,"author":{"id":"4087542139266640","authorId":"4087542139266640","name":"Genesis8888","avatar":"https://static.tigerbbs.com/e4f98317491476f70ae52333cf9e86bb","vip":1,"crmLevel":3,"crmLevelSwitch":0,"idStr":"4087542139266640","authorIdStr":"4087542139266640"},"htmlText":"It was crazy BtS Army!","listText":"It was crazy BtS Army!","text":"It was crazy BtS Army!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/146919409","repostId":1193942131,"repostType":4,"repost":{"id":"1193942131","kind":"news","pubTimestamp":1626047556,"share":"https://www.laohu8.com/m/news/1193942131?lang=&edition=full","pubTime":"2021-07-12 07:52","market":"sg","language":"en","title":"Chart of the Day: BTS endorsements can increase brand interest in SG by 50%","url":"https://stock-news.laohu8.com/highlight/detail?id=1193942131","media":"Singapore Business","summary":"Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by","content":"<p><img src=\"https://static.tigerbbs.com/c9fd4a1a193d6547dfde1b16d8957f05\" tg-width=\"469\" tg-height=\"546\"></p>\n<p>Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.</p>\n<p>A study by iPrrice Group looked into how much a collaboration with these Korean heartthrobs affects online search interest from Singaporeans for six different brands from 2018 to 2021.</p>\n<p>Interest in the group and its endorsements rose steadily over the years, peaking in 2020 when South Korean electronics company released a BTS edition of the Galaxy S20+ smartphone. Google searches from Singapore rose by 53% compared to the previous year.</p>\n<p>High-end fashion brand Louis Vuitton also saw a 46% surge in interest from Singaporeans when BTS became its&nbsp;brand ambassador.</p>\n<p>Coca-cola saw a 14% hike in interest from Singaporeans in January 2021, whilst Fila saw a 16% spike in 2019.</p>\n<p>Jungkook is a \"bias\"&nbsp;or a favourite member, of 26% of Singaporean BTS fans based on Google searches from December 2020 to May 2021. This was followed closely by V (25%), Jimin (20%), Jin (10%), Suga (8%), RM (7%), and J-Hope (3%).</p>","source":"lsy1618986048053","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Chart of the Day: BTS endorsements can increase brand interest in SG by 50%</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nChart of the Day: BTS endorsements can increase brand interest in SG by 50%\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-07-12 07:52 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50><strong>Singapore Business</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.\nA study by iPrrice Group looked into how much a collaboration...</p>\n\n<a href=\"https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1193942131","content_text":"Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.\nA study by iPrrice Group looked into how much a collaboration with these Korean heartthrobs affects online search interest from Singaporeans for six different brands from 2018 to 2021.\nInterest in the group and its endorsements rose steadily over the years, peaking in 2020 when South Korean electronics company released a BTS edition of the Galaxy S20+ smartphone. Google searches from Singapore rose by 53% compared to the previous year.\nHigh-end fashion brand Louis Vuitton also saw a 46% surge in interest from Singaporeans when BTS became its brand ambassador.\nCoca-cola saw a 14% hike in interest from Singaporeans in January 2021, whilst Fila saw a 16% spike in 2019.\nJungkook is a \"bias\" or a favourite member, of 26% of Singaporean BTS fans based on Google searches from December 2020 to May 2021. This was followed closely by V (25%), Jimin (20%), Jin (10%), Suga (8%), RM (7%), and J-Hope (3%).","news_type":1,"symbols_score_info":{"STI.SI":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":146996531,"gmtCreate":1626048179823,"gmtModify":1633930739578,"author":{"id":"3579641974902127","authorId":"3579641974902127","name":"ivy888","avatar":"https://static.tigerbbs.com/10358949b7fc96b011ec29ca7fd9c9a4","vip":1,"crmLevel":1,"crmLevelSwitch":0,"idStr":"3579641974902127","authorIdStr":"3579641974902127"},"htmlText":"Please like&nbsp;","listText":"Please like&nbsp;","text":"Please like","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":8,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/146996531","repostId":1193942131,"repostType":4,"repost":{"id":"1193942131","kind":"news","pubTimestamp":1626047556,"share":"https://www.laohu8.com/m/news/1193942131?lang=&edition=full","pubTime":"2021-07-12 07:52","market":"sg","language":"en","title":"Chart of the Day: BTS endorsements can increase brand interest in SG by 50%","url":"https://stock-news.laohu8.com/highlight/detail?id=1193942131","media":"Singapore Business","summary":"Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by","content":"<p><img src=\"https://static.tigerbbs.com/c9fd4a1a193d6547dfde1b16d8957f05\" tg-width=\"469\" tg-height=\"546\"></p>\n<p>Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.</p>\n<p>A study by iPrrice Group looked into how much a collaboration with these Korean heartthrobs affects online search interest from Singaporeans for six different brands from 2018 to 2021.</p>\n<p>Interest in the group and its endorsements rose steadily over the years, peaking in 2020 when South Korean electronics company released a BTS edition of the Galaxy S20+ smartphone. Google searches from Singapore rose by 53% compared to the previous year.</p>\n<p>High-end fashion brand Louis Vuitton also saw a 46% surge in interest from Singaporeans when BTS became its&nbsp;brand ambassador.</p>\n<p>Coca-cola saw a 14% hike in interest from Singaporeans in January 2021, whilst Fila saw a 16% spike in 2019.</p>\n<p>Jungkook is a \"bias\"&nbsp;or a favourite member, of 26% of Singaporean BTS fans based on Google searches from December 2020 to May 2021. This was followed closely by V (25%), Jimin (20%), Jin (10%), Suga (8%), RM (7%), and J-Hope (3%).</p>","source":"lsy1618986048053","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Chart of the Day: BTS endorsements can increase brand interest in SG by 50%</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nChart of the Day: BTS endorsements can increase brand interest in SG by 50%\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-07-12 07:52 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50><strong>Singapore Business</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.\nA study by iPrrice Group looked into how much a collaboration...</p>\n\n<a href=\"https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1193942131","content_text":"Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.\nA study by iPrrice Group looked into how much a collaboration with these Korean heartthrobs affects online search interest from Singaporeans for six different brands from 2018 to 2021.\nInterest in the group and its endorsements rose steadily over the years, peaking in 2020 when South Korean electronics company released a BTS edition of the Galaxy S20+ smartphone. Google searches from Singapore rose by 53% compared to the previous year.\nHigh-end fashion brand Louis Vuitton also saw a 46% surge in interest from Singaporeans when BTS became its brand ambassador.\nCoca-cola saw a 14% hike in interest from Singaporeans in January 2021, whilst Fila saw a 16% spike in 2019.\nJungkook is a \"bias\" or a favourite member, of 26% of Singaporean BTS fans based on Google searches from December 2020 to May 2021. This was followed closely by V (25%), Jimin (20%), Jin (10%), Suga (8%), RM (7%), and J-Hope (3%).","news_type":1,"symbols_score_info":{"STI.SI":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":5190750,"gmtCreate":1626048655845,"gmtModify":1635231685015,"authorId":3581491815672686,"author":{"id":3581491815672686,"idStr":"3581491815672686","authorId":3581491815672686,"name":"jakejak3jake","avatar":"https://static.tigerbbs.com/1881c4ef0863e5796041081ddadee92e","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":146996531,"type":1,"supId":0,"prevId":0,"content":"Nice","text":"Nice","html":"Nice"}],"langContent":"EN"},{"id":146998801,"gmtCreate":1626048135403,"gmtModify":1633930740793,"author":{"id":"3546917904325897","authorId":"3546917904325897","name":"kingkrimson","avatar":"https://static.tigerbbs.com/87ba57a042ca932605a807e1701a8ceb","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3546917904325897","authorIdStr":"3546917904325897"},"htmlText":"LOL nice BTS numbah 1","listText":"LOL nice BTS numbah 1","text":"LOL nice BTS numbah 1","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":6,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/146998801","repostId":1193942131,"repostType":4,"repost":{"id":"1193942131","kind":"news","pubTimestamp":1626047556,"share":"https://www.laohu8.com/m/news/1193942131?lang=&edition=full","pubTime":"2021-07-12 07:52","market":"sg","language":"en","title":"Chart of the Day: BTS endorsements can increase brand interest in SG by 50%","url":"https://stock-news.laohu8.com/highlight/detail?id=1193942131","media":"Singapore Business","summary":"Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by","content":"<p><img src=\"https://static.tigerbbs.com/c9fd4a1a193d6547dfde1b16d8957f05\" tg-width=\"469\" tg-height=\"546\"></p>\n<p>Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.</p>\n<p>A study by iPrrice Group looked into how much a collaboration with these Korean heartthrobs affects online search interest from Singaporeans for six different brands from 2018 to 2021.</p>\n<p>Interest in the group and its endorsements rose steadily over the years, peaking in 2020 when South Korean electronics company released a BTS edition of the Galaxy S20+ smartphone. Google searches from Singapore rose by 53% compared to the previous year.</p>\n<p>High-end fashion brand Louis Vuitton also saw a 46% surge in interest from Singaporeans when BTS became its&nbsp;brand ambassador.</p>\n<p>Coca-cola saw a 14% hike in interest from Singaporeans in January 2021, whilst Fila saw a 16% spike in 2019.</p>\n<p>Jungkook is a \"bias\"&nbsp;or a favourite member, of 26% of Singaporean BTS fans based on Google searches from December 2020 to May 2021. This was followed closely by V (25%), Jimin (20%), Jin (10%), Suga (8%), RM (7%), and J-Hope (3%).</p>","source":"lsy1618986048053","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Chart of the Day: BTS endorsements can increase brand interest in SG by 50%</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nChart of the Day: BTS endorsements can increase brand interest in SG by 50%\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-07-12 07:52 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50><strong>Singapore Business</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.\nA study by iPrrice Group looked into how much a collaboration...</p>\n\n<a href=\"https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1193942131","content_text":"Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.\nA study by iPrrice Group looked into how much a collaboration with these Korean heartthrobs affects online search interest from Singaporeans for six different brands from 2018 to 2021.\nInterest in the group and its endorsements rose steadily over the years, peaking in 2020 when South Korean electronics company released a BTS edition of the Galaxy S20+ smartphone. Google searches from Singapore rose by 53% compared to the previous year.\nHigh-end fashion brand Louis Vuitton also saw a 46% surge in interest from Singaporeans when BTS became its brand ambassador.\nCoca-cola saw a 14% hike in interest from Singaporeans in January 2021, whilst Fila saw a 16% spike in 2019.\nJungkook is a \"bias\" or a favourite member, of 26% of Singaporean BTS fans based on Google searches from December 2020 to May 2021. This was followed closely by V (25%), Jimin (20%), Jin (10%), Suga (8%), RM (7%), and J-Hope (3%).","news_type":1,"symbols_score_info":{"STI.SI":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":146993045,"gmtCreate":1626048023687,"gmtModify":1633930743085,"author":{"id":"3565700003213382","authorId":"3565700003213382","name":"Blading23","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":4,"crmLevelSwitch":0,"idStr":"3565700003213382","authorIdStr":"3565700003213382"},"htmlText":"Read","listText":"Read","text":"Read","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/146993045","repostId":1193942131,"repostType":4,"repost":{"id":"1193942131","kind":"news","pubTimestamp":1626047556,"share":"https://www.laohu8.com/m/news/1193942131?lang=&edition=full","pubTime":"2021-07-12 07:52","market":"sg","language":"en","title":"Chart of the Day: BTS endorsements can increase brand interest in SG by 50%","url":"https://stock-news.laohu8.com/highlight/detail?id=1193942131","media":"Singapore Business","summary":"Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by","content":"<p><img src=\"https://static.tigerbbs.com/c9fd4a1a193d6547dfde1b16d8957f05\" tg-width=\"469\" tg-height=\"546\"></p>\n<p>Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.</p>\n<p>A study by iPrrice Group looked into how much a collaboration with these Korean heartthrobs affects online search interest from Singaporeans for six different brands from 2018 to 2021.</p>\n<p>Interest in the group and its endorsements rose steadily over the years, peaking in 2020 when South Korean electronics company released a BTS edition of the Galaxy S20+ smartphone. Google searches from Singapore rose by 53% compared to the previous year.</p>\n<p>High-end fashion brand Louis Vuitton also saw a 46% surge in interest from Singaporeans when BTS became its&nbsp;brand ambassador.</p>\n<p>Coca-cola saw a 14% hike in interest from Singaporeans in January 2021, whilst Fila saw a 16% spike in 2019.</p>\n<p>Jungkook is a \"bias\"&nbsp;or a favourite member, of 26% of Singaporean BTS fans based on Google searches from December 2020 to May 2021. This was followed closely by V (25%), Jimin (20%), Jin (10%), Suga (8%), RM (7%), and J-Hope (3%).</p>","source":"lsy1618986048053","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Chart of the Day: BTS endorsements can increase brand interest in SG by 50%</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nChart of the Day: BTS endorsements can increase brand interest in SG by 50%\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-07-12 07:52 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50><strong>Singapore Business</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.\nA study by iPrrice Group looked into how much a collaboration...</p>\n\n<a href=\"https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1193942131","content_text":"Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.\nA study by iPrrice Group looked into how much a collaboration with these Korean heartthrobs affects online search interest from Singaporeans for six different brands from 2018 to 2021.\nInterest in the group and its endorsements rose steadily over the years, peaking in 2020 when South Korean electronics company released a BTS edition of the Galaxy S20+ smartphone. Google searches from Singapore rose by 53% compared to the previous year.\nHigh-end fashion brand Louis Vuitton also saw a 46% surge in interest from Singaporeans when BTS became its brand ambassador.\nCoca-cola saw a 14% hike in interest from Singaporeans in January 2021, whilst Fila saw a 16% spike in 2019.\nJungkook is a \"bias\" or a favourite member, of 26% of Singaporean BTS fans based on Google searches from December 2020 to May 2021. This was followed closely by V (25%), Jimin (20%), Jin (10%), Suga (8%), RM (7%), and J-Hope (3%).","news_type":1,"symbols_score_info":{"STI.SI":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":146904760,"gmtCreate":1626047909950,"gmtModify":1633930745764,"author":{"id":"3579724486389386","authorId":"3579724486389386","name":"DannyPhan","avatar":"https://static.tigerbbs.com/8241cecd85e391f36a47705d16eb854d","vip":1,"crmLevel":6,"crmLevelSwitch":0,"idStr":"3579724486389386","authorIdStr":"3579724486389386"},"htmlText":"Really?&nbsp;","listText":"Really?&nbsp;","text":"Really?","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":6,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/146904760","repostId":1193942131,"repostType":4,"repost":{"id":"1193942131","kind":"news","pubTimestamp":1626047556,"share":"https://www.laohu8.com/m/news/1193942131?lang=&edition=full","pubTime":"2021-07-12 07:52","market":"sg","language":"en","title":"Chart of the Day: BTS endorsements can increase brand interest in SG by 50%","url":"https://stock-news.laohu8.com/highlight/detail?id=1193942131","media":"Singapore Business","summary":"Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by","content":"<p><img src=\"https://static.tigerbbs.com/c9fd4a1a193d6547dfde1b16d8957f05\" tg-width=\"469\" tg-height=\"546\"></p>\n<p>Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.</p>\n<p>A study by iPrrice Group looked into how much a collaboration with these Korean heartthrobs affects online search interest from Singaporeans for six different brands from 2018 to 2021.</p>\n<p>Interest in the group and its endorsements rose steadily over the years, peaking in 2020 when South Korean electronics company released a BTS edition of the Galaxy S20+ smartphone. Google searches from Singapore rose by 53% compared to the previous year.</p>\n<p>High-end fashion brand Louis Vuitton also saw a 46% surge in interest from Singaporeans when BTS became its&nbsp;brand ambassador.</p>\n<p>Coca-cola saw a 14% hike in interest from Singaporeans in January 2021, whilst Fila saw a 16% spike in 2019.</p>\n<p>Jungkook is a \"bias\"&nbsp;or a favourite member, of 26% of Singaporean BTS fans based on Google searches from December 2020 to May 2021. This was followed closely by V (25%), Jimin (20%), Jin (10%), Suga (8%), RM (7%), and J-Hope (3%).</p>","source":"lsy1618986048053","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Chart of the Day: BTS endorsements can increase brand interest in SG by 50%</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nChart of the Day: BTS endorsements can increase brand interest in SG by 50%\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-07-12 07:52 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50><strong>Singapore Business</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.\nA study by iPrrice Group looked into how much a collaboration...</p>\n\n<a href=\"https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1193942131","content_text":"Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.\nA study by iPrrice Group looked into how much a collaboration with these Korean heartthrobs affects online search interest from Singaporeans for six different brands from 2018 to 2021.\nInterest in the group and its endorsements rose steadily over the years, peaking in 2020 when South Korean electronics company released a BTS edition of the Galaxy S20+ smartphone. Google searches from Singapore rose by 53% compared to the previous year.\nHigh-end fashion brand Louis Vuitton also saw a 46% surge in interest from Singaporeans when BTS became its brand ambassador.\nCoca-cola saw a 14% hike in interest from Singaporeans in January 2021, whilst Fila saw a 16% spike in 2019.\nJungkook is a \"bias\" or a favourite member, of 26% of Singaporean BTS fans based on Google searches from December 2020 to May 2021. This was followed closely by V (25%), Jimin (20%), Jin (10%), Suga (8%), RM (7%), and J-Hope (3%).","news_type":1,"symbols_score_info":{"STI.SI":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":146902226,"gmtCreate":1626047794565,"gmtModify":1633930748062,"author":{"id":"3573347138876956","authorId":"3573347138876956","name":"Shivani","avatar":"https://static.tigerbbs.com/06c3ddf81bb03c5a1e9626c29c8bb796","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3573347138876956","authorIdStr":"3573347138876956"},"htmlText":"Thought: is this interest converting to sales for the brand?&nbsp;","listText":"Thought: is this interest converting to sales for the brand?&nbsp;","text":"Thought: is this interest converting to sales for the brand?","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/146902226","repostId":1193942131,"repostType":4,"repost":{"id":"1193942131","kind":"news","pubTimestamp":1626047556,"share":"https://www.laohu8.com/m/news/1193942131?lang=&edition=full","pubTime":"2021-07-12 07:52","market":"sg","language":"en","title":"Chart of the Day: BTS endorsements can increase brand interest in SG by 50%","url":"https://stock-news.laohu8.com/highlight/detail?id=1193942131","media":"Singapore Business","summary":"Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by","content":"<p><img src=\"https://static.tigerbbs.com/c9fd4a1a193d6547dfde1b16d8957f05\" tg-width=\"469\" tg-height=\"546\"></p>\n<p>Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.</p>\n<p>A study by iPrrice Group looked into how much a collaboration with these Korean heartthrobs affects online search interest from Singaporeans for six different brands from 2018 to 2021.</p>\n<p>Interest in the group and its endorsements rose steadily over the years, peaking in 2020 when South Korean electronics company released a BTS edition of the Galaxy S20+ smartphone. Google searches from Singapore rose by 53% compared to the previous year.</p>\n<p>High-end fashion brand Louis Vuitton also saw a 46% surge in interest from Singaporeans when BTS became its&nbsp;brand ambassador.</p>\n<p>Coca-cola saw a 14% hike in interest from Singaporeans in January 2021, whilst Fila saw a 16% spike in 2019.</p>\n<p>Jungkook is a \"bias\"&nbsp;or a favourite member, of 26% of Singaporean BTS fans based on Google searches from December 2020 to May 2021. This was followed closely by V (25%), Jimin (20%), Jin (10%), Suga (8%), RM (7%), and J-Hope (3%).</p>","source":"lsy1618986048053","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Chart of the Day: BTS endorsements can increase brand interest in SG by 50%</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nChart of the Day: BTS endorsements can increase brand interest in SG by 50%\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-07-12 07:52 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50><strong>Singapore Business</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.\nA study by iPrrice Group looked into how much a collaboration...</p>\n\n<a href=\"https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1193942131","content_text":"Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.\nA study by iPrrice Group looked into how much a collaboration with these Korean heartthrobs affects online search interest from Singaporeans for six different brands from 2018 to 2021.\nInterest in the group and its endorsements rose steadily over the years, peaking in 2020 when South Korean electronics company released a BTS edition of the Galaxy S20+ smartphone. Google searches from Singapore rose by 53% compared to the previous year.\nHigh-end fashion brand Louis Vuitton also saw a 46% surge in interest from Singaporeans when BTS became its brand ambassador.\nCoca-cola saw a 14% hike in interest from Singaporeans in January 2021, whilst Fila saw a 16% spike in 2019.\nJungkook is a \"bias\" or a favourite member, of 26% of Singaporean BTS fans based on Google searches from December 2020 to May 2021. This was followed closely by V (25%), Jimin (20%), Jin (10%), Suga (8%), RM (7%), and J-Hope (3%).","news_type":1,"symbols_score_info":{"STI.SI":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":5190579,"gmtCreate":1626047896475,"gmtModify":1635231702853,"authorId":3580638455170987,"author":{"id":3580638455170987,"idStr":"3580638455170987","authorId":3580638455170987,"name":"shauncj","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":146902226,"type":1,"supId":0,"prevId":0,"content":"What do you mean? ","text":"What do you mean? ","html":"What do you mean? "}],"langContent":"EN"},{"id":146906196,"gmtCreate":1626047712715,"gmtModify":1633930749481,"author":{"id":"3578969648963961","authorId":"3578969648963961","name":"Boo2bear","avatar":"https://static.tigerbbs.com/209ae746c8124fe2d5f79aee784d2fcc","vip":1,"crmLevel":2,"crmLevelSwitch":0,"idStr":"3578969648963961","authorIdStr":"3578969648963961"},"htmlText":"Like pls.&nbsp;","listText":"Like pls.&nbsp;","text":"Like pls.","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":5,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/146906196","repostId":1193942131,"repostType":4,"repost":{"id":"1193942131","kind":"news","pubTimestamp":1626047556,"share":"https://www.laohu8.com/m/news/1193942131?lang=&edition=full","pubTime":"2021-07-12 07:52","market":"sg","language":"en","title":"Chart of the Day: BTS endorsements can increase brand interest in SG by 50%","url":"https://stock-news.laohu8.com/highlight/detail?id=1193942131","media":"Singapore Business","summary":"Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by","content":"<p><img src=\"https://static.tigerbbs.com/c9fd4a1a193d6547dfde1b16d8957f05\" tg-width=\"469\" tg-height=\"546\"></p>\n<p>Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.</p>\n<p>A study by iPrrice Group looked into how much a collaboration with these Korean heartthrobs affects online search interest from Singaporeans for six different brands from 2018 to 2021.</p>\n<p>Interest in the group and its endorsements rose steadily over the years, peaking in 2020 when South Korean electronics company released a BTS edition of the Galaxy S20+ smartphone. Google searches from Singapore rose by 53% compared to the previous year.</p>\n<p>High-end fashion brand Louis Vuitton also saw a 46% surge in interest from Singaporeans when BTS became its&nbsp;brand ambassador.</p>\n<p>Coca-cola saw a 14% hike in interest from Singaporeans in January 2021, whilst Fila saw a 16% spike in 2019.</p>\n<p>Jungkook is a \"bias\"&nbsp;or a favourite member, of 26% of Singaporean BTS fans based on Google searches from December 2020 to May 2021. This was followed closely by V (25%), Jimin (20%), Jin (10%), Suga (8%), RM (7%), and J-Hope (3%).</p>","source":"lsy1618986048053","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Chart of the Day: BTS endorsements can increase brand interest in SG by 50%</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nChart of the Day: BTS endorsements can increase brand interest in SG by 50%\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-07-12 07:52 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50><strong>Singapore Business</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.\nA study by iPrrice Group looked into how much a collaboration...</p>\n\n<a href=\"https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"source_url":"https://sbr.com.sg/news/chart-day-bts-endorsements-can-increase-brand-interest-in-sg-50","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1193942131","content_text":"Grammy awarded Kpop group BTS’ endorsement of a McDonald’s chicken nugget meal set took the world by storm, and Singapore is no exception.\nA study by iPrrice Group looked into how much a collaboration with these Korean heartthrobs affects online search interest from Singaporeans for six different brands from 2018 to 2021.\nInterest in the group and its endorsements rose steadily over the years, peaking in 2020 when South Korean electronics company released a BTS edition of the Galaxy S20+ smartphone. Google searches from Singapore rose by 53% compared to the previous year.\nHigh-end fashion brand Louis Vuitton also saw a 46% surge in interest from Singaporeans when BTS became its brand ambassador.\nCoca-cola saw a 14% hike in interest from Singaporeans in January 2021, whilst Fila saw a 16% spike in 2019.\nJungkook is a \"bias\" or a favourite member, of 26% of Singaporean BTS fans based on Google searches from December 2020 to May 2021. This was followed closely by V (25%), Jimin (20%), Jin (10%), Suga (8%), RM (7%), and J-Hope (3%).","news_type":1,"symbols_score_info":{"STI.SI":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":5190885,"gmtCreate":1626049211901,"gmtModify":1635231670865,"authorId":3575111199814611,"author":{"id":3575111199814611,"idStr":"3575111199814611","authorId":3575111199814611,"name":"Meepmerp","avatar":"https://static.tigerbbs.com/09592b2a4e222c983645633bb52f8033","vip":1,"crmLevel":1,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":146906196,"type":1,"supId":0,"prevId":0,"content":"Like and comment back ","text":"Like and comment back ","html":"Like and comment back "}],"langContent":"EN"}],"hasMoreComments":true,"newsSizeData":{"likeSize":134,"commentSize":11,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false}}