拼多多去年四季度广告收入增速17%_老虎社区_美港股上老虎

拼多多去年四季度广告收入增速17%

界面2025-03-20

3月20日，拼多多发布截至12月31日的2024第四季度及全年财报。财报显示，拼多多第四季度在线营销服务及其他（广告）收入为570.11亿元人民币，同比增长了17%。交易服务收入（佣金）为535.99亿元，同比增长了33%。Q4拼多多收入总成本为477.98亿元，同比增长了36%。增加主要来自履行费和付款处理费的增加。由于销售和营销费用的增加，第四季度总运营费用同比增加19%到372.195亿元。

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