苹果高管公布Apple TV+发展蓝图：2026年实现每周一部原创作品_老虎社区_美港股上老虎

苹果高管公布Apple TV+发展蓝图：2026年实现每周一部原创作品

DoNews08:00

苹果公司高管艾迪・库伊等人近日接受采访时，透露了Apple TV+流媒体平台的战略规划。平台将持续加大内容投入，原创电影《F1》全球票房达6.3亿美元，剧集《人生切割术》第三季已获续订。范・安伯格宣布，2026年将实现每周推出一部原创作品的高频更新节奏。

针对商业模式，库伊明确表示现阶段不会推出含广告的低价套餐，坚持无广告的精品路线。虽未公布具体用户数，但库伊透露平台观看时长与观众数量均创历史新高。电影发行方面，苹果将继续根据作品特性灵活选择院线与流媒体首发策略。

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