壹快评｜科技向善，“淘宝们”不能说一套做一套_老虎社区_美港股上老虎

壹快评｜科技向善，“淘宝们”不能说一套做一套

第一财经11-09

今年“双十一”期间，“强制跳转广告”成了困扰许多移动互联网用户的头疼事。其中，淘宝“霸屏广告”引起的投诉举报尤其集中，杭州余杭区相关部门已经对它展开调查。根据大量用户反映，近期在使用多种手机APP过程中，仅因手指轻微触碰或机身晃动，就被强制跳转至淘宝“双十一”活动页面。退出之后依然如此，就像电线杆上除之不尽的牛皮癣广告，让人烦不胜烦。更严重的是，这种情况日益泛滥，微博、知乎、豆瓣、B站、微信、百度...

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星宿小小仙
·11-10
脑瓜不清，还能搞自媒体？？强制跳转是各个平台的事，淘宝只是购买了他们的投放资源而已。
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2022 年就发布了科技伦理准则等管理制度和工作规范，目前旗下淘天集团、钉钉等业务均已建立各自的科技伦理治理相关组织保障。遗憾的是，它们都出现在“强制跳转广告”涉及企业名单上。大公司拥有强大的技术能力，其技术运用得当，可以造福用户，赢得商业成功；反之则祸害用户，也将损害自身。基于这一浅显道理，“科技向善”应成为科技企业共同的行为准则，而不只是挂在嘴上、写在公司官网上的口号。杜绝霸屏广告，有赖于用户维权、监管尽职，根本上则取决于科技企业社会责任意识的觉醒与自律。淘宝等互联网巨头必须认识到，随着法治完善和用户成熟，依靠技术霸权收割流量的模式终将难以为继。唯有真正贯彻“科技向善”准则，将产品、服务品质与用户体验置于首位，才能在激烈的市场竞争中赢得成功。这也是企业基业长青的唯一正道。（作者系第一财经编辑）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[{"id":498551729636096,"gmtCreate":1762739680502,"gmtModify":1762739682842,"author":{"id":"3474342316200448","authorId":"3474342316200448","name":"星宿小小仙","avatar":"https://static.tigerbbs.com/66dfe4fd824479ae852bbd63bd7aec17","vip":1,"crmLevel":1,"crmLevelSwitch":0,"idStr":"3474342316200448","authorIdStr":"3474342316200448"},"htmlText":"脑瓜不清，还能搞自媒体？？强制跳转是各个平台的事，淘宝只是购买了他们的投放资源而已。","listText":"脑瓜不清，还能搞自媒体？？强制跳转是各个平台的事，淘宝只是购买了他们的投放资源而已。","text":"脑瓜不清，还能搞自媒体？？强制跳转是各个平台的事，淘宝只是购买了他们的投放资源而已。","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/498551729636096","repostId":2582892077,"repostType":2,"repost":{"id":"2582892077","kind":"news","pubTimestamp":1762698150,"share":"https://www.laohu8.com/m/news/2582892077?lang=&edition=full","pubTime":"2025-11-09 22:22","market":"hk","language":"zh","title":"壹快评｜科技向善，“淘宝们”不能说一套做一套","url":"https://stock-news.laohu8.com/highlight/detail?id=2582892077","media":"第一财经","summary":"此次淘宝霸屏广告被调查，表明监管部门对这一行业乱象不会坐视不管，给相关违规企业敲响了警钟。例如，腾讯提出“科技向善”理念并纳入企业战略，京东以“技术为本，让生活更美好”为使命。唯有真正贯彻“科技向善”准则，将产品、服务品质与用户体验置于首位，才能在激烈的市场竞争中赢得成功。","content":"<div>\n<p>今年“双十一”期间，“强制跳转广告”成了困扰许多移动互联网用户的头疼事。其中，淘宝“霸屏广告”引起的投诉举报尤其集中，杭州余杭区相关部门已经对它展开调查。根据大量用户反映，近期在使用多种手机APP过程中，仅因手指轻微触碰或机身晃动，就被强制跳转至淘宝“双十一”活动页面。退出之后依然如此，就像电线杆上除之不尽的牛皮癣广告，让人烦不胜烦。更严重的是，这种情况日益泛滥，微博、知乎、豆瓣、B站、微信、百度...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251109222325a494dfab&s=b\">Web Link</a>\n\n</div>\n","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" 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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251109222325a494dfab&s=b><strong>第一财经</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>今年“双十一”期间，“强制跳转广告”成了困扰许多移动互联网用户的头疼事。其中，淘宝“霸屏广告”引起的投诉举报尤其集中，杭州余杭区相关部门已经对它展开调查。根据大量用户反映，近期在使用多种手机APP过程中，仅因手指轻微触碰或机身晃动，就被强制跳转至淘宝“双十一”活动页面。退出之后依然如此，就像电线杆上除之不尽的牛皮癣广告，让人烦不胜烦。更严重的是，这种情况日益泛滥，微博、知乎、豆瓣、B站、微信、百度...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251109222325a494dfab&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"89618":"京东集团-SWR","89988":"阿里巴巴-WR","LU0348805143.USD":"ALLIANZ ENHANCED ALL CHINA EQUITY \"A\" (USD) INC","LU0261947096.USD":"FIDELITY FUNDS  SUSTAINABLE ASIA EQUITY \"A\" (USD) ACC","LU0449509016.USD":"HSBC GIF BRIC EQUITY \"AC\" (USD) ACC","IE0008368304.USD":"STEWART INVESTORS WORLDWIDE LEADERS SUSTAINABILITY FUND \"I\" (USD) ACC","LU2045819591.USD":"Natixis WCM Global Emerging Markets Equity R/A 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SGD"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20251109222325a494dfab&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2582892077","content_text":"今年“双十一”期间，“强制跳转广告”成了困扰许多移动互联网用户的头疼事。其中，淘宝“霸屏广告”引起的投诉举报尤其集中，杭州余杭区相关部门已经对它展开调查。根据大量用户反映，近期在使用多种手机APP过程中，仅因手指轻微触碰或机身晃动，就被强制跳转至淘宝“双十一”活动页面。退出之后依然如此，就像电线杆上除之不尽的牛皮癣广告，让人烦不胜烦。更严重的是，这种情况日益泛滥，微博、知乎、豆瓣、B站、微信、百度地图等均是易触发强制跳转广告的平台，而除了淘宝，京东、美团、大众点评等也是强制跳转广告的投放大户——几乎涵盖市场常见的绝大部分网购平台。这种通过技术手段强行获取用户注意力的做法，已远超正常的广告推送边界，属于对用户设备使用权的公然劫持和数字时代的“强买强卖”。专家认为，强制跳转剥夺了移动互联网用户的自主选择权，不仅浪费用户时间，也破坏了用户的上网体验。同时，其技术实现手段离不开手机陀螺仪和运动传感器数据的调用，涉嫌违法收集使用个人信息及侵犯隐私权。针对移动互联网广告乱象，监管部门早已开展整治。例如，2022年11月，在工信部指导下，中国信通院牵头联合多家平台企业制定了《APP用户权益保护测评规范》，其中对APP触发或跳转的相关参数进行了限定。2023年2月，工信部发布《关于进一步提升移动互联网应用服务能力的通知》，要求不得频繁弹窗干扰用户正常使用，或利用“全屏热力图”、高灵敏度“摇一摇”等易造成误触发的方式诱导用户操作。不过，上述要求要么不具备强制性，要么缺乏具体违规处罚措施，加上执行层面的各种原因，导致并未产生显著效力，各类强制跳转广告依然屡见不鲜。此次淘宝霸屏广告被调查，表明监管部门对这一行业乱象不会坐视不管，给相关违规企业敲响了警钟。实际上，霸屏广告“恶心”的是用户，最终危害的是平台和整个行业。用户对平台的信任是数字经济最宝贵的资产，而霸屏广告这种\"强买强卖\"行为，无疑是对信任资本的挥霍透支。短期看，平台或许能通过强制曝光提升流量和销量；长期而言，很可能成为消磨用户信任的“杀鸡取卵”。而大公司行为往往具有很强的示范效应，当淘宝这样的行业巨头都开始玩霸屏广告，整个行业的竞争伦理必将加速滑坡。近年来，从“二选一”垄断到“大数据杀熟”，从虚假促销到霸屏广告，国内互联网行业的竞争手段日趋恶劣，显然与头部企业的错误示范密不可分。值得一提的是，这些大公司几乎都是“科技向善”的倡导者和标榜者。例如，腾讯提出“科技向善”理念并纳入企业战略，京东以“技术为本，让生活更美好”为使命。而淘宝母公司阿里巴巴早在 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