Youtube上月在串流平台中电视收视占比达13% 超过奈飞_老虎社区_美港股上老虎

Youtube上月在串流平台中电视收视占比达13% 超过奈飞

格隆汇2025-12-19

YouTube公布，今年10月观众通过客厅设备串流播放播客的总时数超过7亿小时，较去年同期几乎倍增。YouTube播客产品主管Steve McLendon表示，公司近年投资于内容发现及搜寻工具，尤其针对电视端的优化，成为推动增长的主要因素。根据尼尔森数据，YouTube于11月在所有串流平台中的电视收视占比达13%，为包括奈飞在内的所有服务之中最高，传统广播电视的收视则占整体观看量的23%。

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