前奈飞高管空降美泰，将主导芭比等IP商业化_老虎社区_美港股上老虎

前奈飞高管空降美泰，将主导芭比等IP商业化

玩具前沿2025-12-25

美泰公司近日宣布，任命娜塔莉亚·普雷莫维奇为首席消费品与体验官，该任命将于2026年1月5日正式生效。这位从奈飞加盟的高管将负责美泰全球消费品、主题体验、出版物及实景娱乐业务，直接向董事长兼首席执行官伊农·克雷兹汇报。

普雷莫维奇在奈飞期间从零开始建立了消费品业务，并担任美、加、澳、新区域负责人，领导全球电商业务和150多个合作伙伴关系。任职期间，她助力推进包括"奈飞之家"在内的重大战略项目，并在将《怪奇物语》《布里奇顿》《海贼王》《鱿鱼游戏》《KPOP恶魔猎人》等系列剧集打造成价值数十亿美元的特许经营生态中发挥了关键作用。

除此之外，在加入奈飞之前，普雷莫维奇在迪士尼任职十余年，主导特许经营组合的新商业模式开发，并建立了迪士尼在塔吉特门店等关键零售合作关系。

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