沃尔玛与小红书深度合作近20款联名品及“玛薯店”首发亮相_老虎社区_美港股上老虎

沃尔玛与小红书深度合作近20款联名品及“玛薯店”首发亮相

中国网财经01-18 10:02

中国网财经1月18日讯沃尔玛与小红书共同宣布，双方达成深度合作，将围绕商品与购物场景进行深度融合，共同探索以顾客为中心的全新商业模式。沃尔玛与小红书的首批联名商品 – “沃集鲜×小红书|宝藏新品”已于近日正式亮相。此外，双方联手打造的首个创新零售体验空间 – “玛薯店”于日前在深圳蛇口沃尔玛新装开业。同时，沃尔玛也成为首个入驻小红书电商的全渠道零售商超品牌。　　沃尔玛中国高级副总裁兼沃尔玛业态首席...

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