亚马逊全球副总裁戴竫斐：跨境电商引领外贸向新向优_老虎社区_美港股上老虎

亚马逊全球副总裁戴竫斐：跨境电商引领外贸向新向优

国际金融报03-05 23:56

2026年政府工作报告提出，推动跨境电商加海外仓模式扩容升级、规范有序发展。对此，亚马逊全球副总裁、亚马逊全球开店全球业务负责人戴竫斐（Cindy Tai）对《国际金融报》记者表示，在人工智能等前沿技术驱动下，跨境电商已迈入“上线即售全球”新时代，以“下一代跨境链”为核心载体，将“一个库存池供货全世界”从愿景变为现实。2025年，我国出口同比增长6.1%，达到26.99万亿元。其中，跨境电商等外贸...

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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260305235719a4507d0b&s=b><strong>国际金融报</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>2026年政府工作报告提出，推动跨境电商加海外仓模式扩容升级、规范有序发展。对此，亚马逊全球副总裁、亚马逊全球开店全球业务负责人戴竫斐（Cindy Tai）对《国际金融报》记者表示，在人工智能等前沿技术驱动下，跨境电商已迈入“上线即售全球”新时代，以“下一代跨境链”为核心载体，将“一个库存池供货全世界”从愿景变为现实。2025年，我国出口同比增长6.1%，达到26.99万亿元。其中，跨境电商等外贸...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260305235719a4507d0b&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU2362540622.SGD","symbol_name":"WELLINGTON NEXT GENERATION GLOBAL EQUITY \"A\" (SGDHDG) 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Tai）对《国际金融报》记者表示，在人工智能等前沿技术驱动下，跨境电商已迈入“上线即售全球”新时代，以“下一代跨境链”为核心载体，将“一个库存池供货全世界”从愿景变为现实。2025年，我国出口同比增长6.1%，达到26.99万亿元。其中，跨境电商等外贸新业态凭借创新驱动、数字赋能的鲜明特征，成为外贸稳规模、优结构的关键力量。戴竫斐指出，“向新”聚焦创新动能培育，强调创新驱动；“向优”注重质量提升与可持续发展。对出海企业而言，以供应链优化、产品创新、全球布局实现向新发展，以品牌建设、合规运营实现向优提升，既是应对挑战的破题之钥，更是把握时代机遇的必由之路。戴竫斐指出，在风云变幻的国际经济环境下，中国卖家展现出强大韧性。2025年，中国卖家在亚马逊美欧等成熟站点销售额增长超过15%，在新兴站点增长超过30%；亚马逊上销售额超过1000万美元的中国卖家数量增长近30%。戴竫斐认为，人工智能等新一代信息技术催生的三大变革引擎，推动了跨境电商从流量之争转向能力之争。其一，跨境供应链向数字化、智能化的深度演进。这不仅是效率革命，更是构建安全、稳定、富有韧性的国际贸易供应链的关键。实践中，越来越多卖家正积极打造智能、灵活，覆盖产品研发、生产、跨境物流、尾程配送等核心环节的供应链体系。其二，创新动能加速释放，驱动中国卖家实现从“卖产品”到“创品牌”，从“满足需求”到“创造需求”的价值跃迁。中国制造不再只是性价比的代名词，更在品质、设计、技术含量和品牌价值上不断突破。戴竫斐认为，在“下一代跨境链”背景下，全球化已然前置，真正的全球化从产品研发阶段就已经开始——从第一天起将全球化思维融入设计、研发、包装、合规等环节。其三，全球化布局从“可选项”变为“必选项”，市场多元化进程明显加快。除了传统的电商大国美国、欧洲和日本，中国卖家在拉美、中东、澳洲、印度等区域也找到了新的机遇。例如，在巴西站点，中国FBA卖家销售额同比增长超过4倍；在欧洲站点，新上线的中国卖家数量较去年增长超过25%。在其看来，“下一代跨境链”重构出海路径，打破“一国一国逐步拓展”传统模式，实现商品上线首日即面向全球多站点同步开售，大幅降低全球布局成本与周期。“这三大变革的共同结论是，跨境电商已从流量之争升级为能力之争，谁能在供应链、创新力和全球化布局上率先建立优势，谁就能在下一轮爆发中把握主动。”戴竫斐指出，不过，行业仍需攻克供应链智能化、成本精益管理、高端人才培育、合规运营、新市场开拓等课题。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"corporation","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"hasMoreComments":false,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"isCrawlerRequest":true}