跟着两会看文旅｜从一部剧到一座乐园，爱奇艺在大运河畔让文旅从看景到沉浸体验_老虎社区_美港股上老虎

跟着两会看文旅｜从一部剧到一座乐园，爱奇艺在大运河畔让文旅从看景到沉浸体验

中国新闻网03-11 17:36

今年全国两会，“体验经济”成了文旅领域的高频词。文化和旅游部部长孙业礼在记者会上指出，旅游不再只是逛名胜、看风景，人们更愿意走进生活、体验文化，为演出买单、为潮玩排队、为打卡奔赴一座城。　　“体验经济”正在世界范围内流行开来，“跟着影视去旅行”“跟着赛事去旅行”“跟着非遗去旅行”成为各地发展体验式文旅的生动实践。　　在中国京杭大运河江苏段沿线，爱奇艺正借助“影视IP+科技+文化”的融合，在“体验...

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Canal","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"89888":0.6,"IQ":1.95},"content_text":"今年全国两会，“体验经济”成了文旅领域的高频词。文化和旅游部部长孙业礼在记者会上指出，旅游不再只是逛名胜、看风景，人们更愿意走进生活、体验文化，为演出买单、为潮玩排队、为打卡奔赴一座城。　　“体验经济”正在世界范围内流行开来，“跟着影视去旅行”“跟着赛事去旅行”“跟着非遗去旅行”成为各地发展体验式文旅的生动实践。　　在中国京杭大运河江苏段沿线，爱奇艺正借助“影视IP+科技+文化”的融合，在“体验经济”时代打造文旅消费升级新样本。　　爱奇艺出品电视剧《北上》热播期间，取景地江苏昆山巴城老街客流量同比暴增566%，一碗剧中同款的长鱼面销量涨了3倍。昆曲、苏绣等非物质文化遗产不仅在剧中一一呈现，也成了游客到访参观、体验的热门项目。　　巴城镇更在剧集热播期准备了多样的《北上》打卡装置，策划昆北民歌、《北上》情景剧、快船迎亲等表演再现剧中的运河文化。　　2月8日开业的扬州爱奇艺乐园也成为江苏扬州的新春出游“顶流”，主流点评平台评分均超4.9分，文旅相关话题#扬州人也有自己的痛园#登上微博扬州同城热搜TOP1及携程旅行热榜。　　相较传统的主题乐园，爱奇艺乐园通过将IP与AI、XR等前沿技术结合为用户带来沉浸感更足、互动感更高的文旅新体验。　　乐园内打造全感剧场、光影互动空间、沉浸舞台演艺、影视名场面打卡、角色即兴互动等7大核心体验版块。让游客化身“剧中人”，在还原爆款IP的影视级场景中成为故事主角与剧中角色亲密互动。　　在《莲花楼》沉浸舞台演艺区域，游客可以坐在360度旋转的观众席在声光电的风暴中欣赏一场沉浸武侠大戏。　　在园内借助数字科技的加持，游客还可以游玩刺激惊险的《唐朝诡事录》《钟馗》《大话西游》全感剧场，穿越古今、驰骋云海，手持弓弩参与激烈对战。　　乐园内更有基于扬州运河文化定制打造的《飞越大运河》全感剧场。　　游客佩戴上8K分辨率的VR眼镜即可乘“飞行座椅”俯瞰运河沿线风光，完成一次身临其境的文化之旅。　　当“爱你老己”在开年引发数万网友共鸣，当文化旅游产品朝向更加重体验、能共情的方向发展。爱奇艺影视IP在技术加持下与文旅地展开了更深入的梦幻联动。　　这正是对两会吹来的“体验经济”新风的生动回应——用技术让文化活起来，用沉浸让游客留下来。　　那些真正捕捉用户情绪价值，为游客带来体验感、参与感、获得感的文旅消费将成为未来文化旅游的发展新方向。　　下次去江苏，不妨跟着《北上》体验运河人家的同款生活方式。游览瘦西湖之后拐个弯到运河边的扬州爱奇艺乐园，来一场黑科技拉满的IP互动。　　你会发现，一条千年河流的文旅新画卷正从“沉浸式体验”徐徐展开。（文章来源：中国新闻网）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"hasMoreComments":false,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"isCrawlerRequest":true}