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冲他
特立独行且正确,是获得超额收益的唯一方法!
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冲他
冲他
·
2023-11-08
$A潘渡创新主题(03056)$
收益还行
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编组 21备份 2
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冲他
冲他
·
2022-08-30
$Faraday Future(FFIE)$
往1块以下走?
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4,595
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1
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2
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冲他
冲他
·
2022-08-26
$Faraday Future(FFIE)$
感觉可以买入了
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5
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4
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冲他
冲他
·
2022-07-20
抄底
老虎点评 | 奈飞季报确定广告是未来的方向
奈飞季报数据喜忧参半,但是股价却在盘后上涨,这是好事情,证明市场情绪不差。还是先来看看奈飞的数据——2季度订阅数流失97万,低于自己的预期用户流失200万(这算好消息),季度背靠背出现了用户流失(这是
老虎点评 | 奈飞季报确定广告是未来的方向
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冲他
冲他
·
2022-07-18
$泡泡玛特(09992)$
还在创新低
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1
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冲他
冲他
·
2022-07-12
$Faraday Future(FFIE)$
6月底入场的人,这会转翻翻
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冲他
冲他
·
2022-04-30
这篇文章咋这么主观
非常抱歉,此主贴已删除
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10
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冲他
冲他
·
2022-01-24
$Coinbase Global, Inc.(COIN)$
历史新低
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冲他
冲他
·
2022-01-04
$爱奇艺(IQ)$
新低?
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冲他
冲他
·
2021-12-18
$阿里巴巴(BABA)$
逢低补仓
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href=\"https://laohu8.com/S/DIS\">迪士尼</a>的热门剧和热门电影壮志凌云2。我觉得这个风格的转变,完全是学习了脸书的做法。在脸书2月2日的季报中,公司也是透露出想不到发展方向的问题,结果股价被华尔街惩罚。所以在4月27日的季报中,公司虽然数据很差,但是季报换了一个口气,股价居然逆势上涨。华尔街是一个惩罚诚实的地方。</p><p>除了谈自己的热门剧以外,公司也说了近期的关注点——广告。</p><p>有广告的模式会给免费或者低价用户,作为现有模式的补充。这样做有两个好处,一来是扩大用户数,二来是增加广告收入。为了进入广告市场,奈飞选择了<a href=\"https://laohu8.com/S/MSFT\">微软</a>作为合作伙伴。在这一点上,奈飞和脸书也是同出一撤。脸书因为找不到发展方向所以进军元宇宙,而奈飞用户数见顶所以进入广告市场。</p><p>相较于元宇宙的遥遥无期,奈飞进入广告市场更值得期待,2亿多全球账户(每个账户后面假设5个人观看),这个级别可能连春晚都不能望其项背。从广告的效果来看,静态的效果远远小于动态的效果,因为动态广告能“植入”。东方甄选为什么广告带货能力超过其它网红带货,就是因为“植入”这个概念做得好,东方甄选的主播们把所有产品都“植入”自己的生活——一说到水蜜桃,就说自己小时候吃过的水蜜桃,其它主播不是干瘪瘪不是吹价格优惠就是吹口味很好。</p><p>目前奈飞正在和好莱坞谈判,争取通过技术把广告动态“植入”进电影。比方说壮志凌云的电影,拍摄的时候是没有水蜜桃的,但是后期可以通过技术,把水蜜桃放在主人公的桌子上,并配上品牌,无缝“植入”。这一点也很值得期待,因为这条路一旦走通,那就会开启新纪元,所有老的电视剧电影都能“植入”广告,P图升级成P电影。</p><p>奈飞的广告会在2023年出来,拭目以待。</p></body></html>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" 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}\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n老虎点评 | 奈飞季报确定广告是未来的方向\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1005414032\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">老虎锐评 </p>\n<p class=\"h-time\">2022-07-20 08:44</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<html><head></head><body><p><a href=\"https://laohu8.com/S/NFLX\">奈飞</a>季报数据喜忧参半,但是股价却在盘后上涨,这是好事情,证明市场情绪不差。还是先来看看奈飞的数据——2季度订阅数流失97万,低于自己的预期用户流失200万(这算好消息),季度背靠背出现了用户流失(这是坏消息)。公司预计下个季度用户数增加100万(这算好消息),低于分析师的预期180万(这是坏消息)。总之,奈飞的数据信号比较混乱。</p><p>抛开数据外,奈飞的季报风格上来了一个大转变。在上一个季报中,奈飞洋洋洒洒讨论了公司的前景问题“Growth </p><p>Outlook”,里面非常无奈的提出了好几个问题:电视/网络,账户共享,竞争问题,宏观因素。上一个季报太过诚实,股价被华尔街惩罚的体无完肤,这些问题到现在也没法解决,所以这次季报就干脆不提了。</p><p>这次季报中,公司改谈自己的热门剧如何受到追捧(stranger things 4),热度超过了<a href=\"https://laohu8.com/S/DIS\">迪士尼</a>的热门剧和热门电影壮志凌云2。我觉得这个风格的转变,完全是学习了脸书的做法。在脸书2月2日的季报中,公司也是透露出想不到发展方向的问题,结果股价被华尔街惩罚。所以在4月27日的季报中,公司虽然数据很差,但是季报换了一个口气,股价居然逆势上涨。华尔街是一个惩罚诚实的地方。</p><p>除了谈自己的热门剧以外,公司也说了近期的关注点——广告。</p><p>有广告的模式会给免费或者低价用户,作为现有模式的补充。这样做有两个好处,一来是扩大用户数,二来是增加广告收入。为了进入广告市场,奈飞选择了<a href=\"https://laohu8.com/S/MSFT\">微软</a>作为合作伙伴。在这一点上,奈飞和脸书也是同出一撤。脸书因为找不到发展方向所以进军元宇宙,而奈飞用户数见顶所以进入广告市场。</p><p>相较于元宇宙的遥遥无期,奈飞进入广告市场更值得期待,2亿多全球账户(每个账户后面假设5个人观看),这个级别可能连春晚都不能望其项背。从广告的效果来看,静态的效果远远小于动态的效果,因为动态广告能“植入”。东方甄选为什么广告带货能力超过其它网红带货,就是因为“植入”这个概念做得好,东方甄选的主播们把所有产品都“植入”自己的生活——一说到水蜜桃,就说自己小时候吃过的水蜜桃,其它主播不是干瘪瘪不是吹价格优惠就是吹口味很好。</p><p>目前奈飞正在和好莱坞谈判,争取通过技术把广告动态“植入”进电影。比方说壮志凌云的电影,拍摄的时候是没有水蜜桃的,但是后期可以通过技术,把水蜜桃放在主人公的桌子上,并配上品牌,无缝“植入”。这一点也很值得期待,因为这条路一旦走通,那就会开启新纪元,所有老的电视剧电影都能“植入”广告,P图升级成P电影。</p><p>奈飞的广告会在2023年出来,拭目以待。</p></body></html>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/b0e8d17de947505ec42cd2371b2f27c4","relate_stocks":{"BK4551":"寇图资本持仓","BK4548":"巴美列捷福持仓","BK4524":"宅经济概念","BK4532":"文艺复兴科技持仓","BK4108":"电影和娱乐","BK4534":"瑞士信贷持仓","BK4527":"明星科技股","BK4507":"流媒体概念","QNETCN":"纳斯达克中美互联网老虎指数","BK4581":"高盛持仓","FNGU":"MicroSectors FANG+ 指数每日三倍做多 ETN","NFLX":"奈飞","BK4566":"资本集团"},"source_url":"","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1116666600","content_text":"奈飞季报数据喜忧参半,但是股价却在盘后上涨,这是好事情,证明市场情绪不差。还是先来看看奈飞的数据——2季度订阅数流失97万,低于自己的预期用户流失200万(这算好消息),季度背靠背出现了用户流失(这是坏消息)。公司预计下个季度用户数增加100万(这算好消息),低于分析师的预期180万(这是坏消息)。总之,奈飞的数据信号比较混乱。抛开数据外,奈飞的季报风格上来了一个大转变。在上一个季报中,奈飞洋洋洒洒讨论了公司的前景问题“Growth Outlook”,里面非常无奈的提出了好几个问题:电视/网络,账户共享,竞争问题,宏观因素。上一个季报太过诚实,股价被华尔街惩罚的体无完肤,这些问题到现在也没法解决,所以这次季报就干脆不提了。这次季报中,公司改谈自己的热门剧如何受到追捧(stranger things 4),热度超过了迪士尼的热门剧和热门电影壮志凌云2。我觉得这个风格的转变,完全是学习了脸书的做法。在脸书2月2日的季报中,公司也是透露出想不到发展方向的问题,结果股价被华尔街惩罚。所以在4月27日的季报中,公司虽然数据很差,但是季报换了一个口气,股价居然逆势上涨。华尔街是一个惩罚诚实的地方。除了谈自己的热门剧以外,公司也说了近期的关注点——广告。有广告的模式会给免费或者低价用户,作为现有模式的补充。这样做有两个好处,一来是扩大用户数,二来是增加广告收入。为了进入广告市场,奈飞选择了微软作为合作伙伴。在这一点上,奈飞和脸书也是同出一撤。脸书因为找不到发展方向所以进军元宇宙,而奈飞用户数见顶所以进入广告市场。相较于元宇宙的遥遥无期,奈飞进入广告市场更值得期待,2亿多全球账户(每个账户后面假设5个人观看),这个级别可能连春晚都不能望其项背。从广告的效果来看,静态的效果远远小于动态的效果,因为动态广告能“植入”。东方甄选为什么广告带货能力超过其它网红带货,就是因为“植入”这个概念做得好,东方甄选的主播们把所有产品都“植入”自己的生活——一说到水蜜桃,就说自己小时候吃过的水蜜桃,其它主播不是干瘪瘪不是吹价格优惠就是吹口味很好。目前奈飞正在和好莱坞谈判,争取通过技术把广告动态“植入”进电影。比方说壮志凌云的电影,拍摄的时候是没有水蜜桃的,但是后期可以通过技术,把水蜜桃放在主人公的桌子上,并配上品牌,无缝“植入”。这一点也很值得期待,因为这条路一旦走通,那就会开启新纪元,所有老的电视剧电影都能“植入”广告,P图升级成P电影。奈飞的广告会在2023年出来,拭目以待。","news_type":1,"symbols_score_info":{"FNGU":1,"NFLX":1,"QNETCN":1}},"isVote":1,"tweetType":1,"viewCount":2716,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":686979835,"gmtCreate":1658109354828,"gmtModify":1704868901258,"author":{"id":"288542813667650","authorId":"288542813667650","name":"冲他","avatar":"https://static.tigerbbs.com/54691e5414de8545e589a4d6faf21635","crmLevel":3,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"288542813667650","idStr":"288542813667650"},"themes":[],"htmlText":"<a 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