个人中心 - 老虎社区

玄之又玄gc

IP属地：北京

帖子 · 3帖子 · 3
关注 · 0关注 · 0
粉丝 · 0粉丝 · 0

- 玄之又玄gc玄之又玄gc
  ·10:22
  $巨子生物(02367)$ 如果做实，就是品牌诚信问题，那就不是股价腰斩的结果了
  39 评论
  点赞
  分享
  举报
- 玄之又玄gc玄之又玄gc
  ·06-11
  ？
  杰富瑞：将联合健康目标价下调至399美元
  杰富瑞：将联合健康(UNH.US)的目标价从400美元下调至399美元。
  杰富瑞：将联合健康目标价下调至399美元
  125 评论
  1
  分享
  举报
- 玄之又玄gc玄之又玄gc
  ·06-04
  绝了百盛中国跟着美股跑什么啊
  从一季报看麦当劳、百胜中国面临的短期业绩压力丨新经济观察
  封面新闻记者孟梅近期，麦当劳、百胜中国相继发布2025一季报。此外，在第一季度，百胜中国同店销售额同比持平，这是一年来的首次，去年同期为下跌3%；肯德基及必胜客同店销售同样持平。综上所述，尽管麦当劳一季度营收下滑主要受美国市场拖累，叠加全球经济不确定性与成本压力。同时，无论麦当劳还是百胜中国，短期面临的压力：都需解决品牌定位混乱和消费者信任危机，避免被“低价”标签固化。
  从一季报看麦当劳、百胜中国面临的短期业绩压力丨新经济观察
  67 评论
  1
  分享
  举报

热议股票

{"i18n":{"language":"zh_CN"},"isCurrentUser":false,"userPageInfo":{"id":"3513301331741693","uuid":"3513301331741693","gmtCreate":1550207309875,"gmtModify":1550207309875,"name":"玄之又玄gc","pinyin":"xzyxgcxuanzhiyouxuangc","introduction":"","introductionEn":null,"signature":"","avatar":"https://static.laohu8.com/default-avatar.jpg","hat":null,"hatId":null,"hatName":null,"vip":1,"status":2,"fanSize":0,"headSize":12,"tweetSize":3,"questionSize":0,"limitLevel":999,"accountStatus":4,"level":{"id":0,"name":"","nameTw":"","represent":"","factor":"","iconColor":"","bgColor":""},"themeCounts":1,"badgeCounts":0,"badges":[],"moderator":false,"superModerator":false,"manageSymbols":null,"badgeLevel":null,"boolIsFan":false,"boolIsHead":false,"favoriteSize":0,"symbols":null,"coverImage":null,"realNameVerified":null,"userBadges":[{"badgeId":"518b5610c3e8410da5cfad115e4b0f5a-1","templateUuid":"518b5610c3e8410da5cfad115e4b0f5a","name":"实盘交易者","description":"完成一笔实盘交易","bigImgUrl":"https://static.tigerbbs.com/2e08a1cc2087a1de93402c2c290fa65b","smallImgUrl":"https://static.tigerbbs.com/4504a6397ce1137932d56e5f4ce27166","grayImgUrl":"https://static.tigerbbs.com/4b22c79415b4cd6e3d8ebc4a0fa32604","redirectLinkEnabled":0,"redirectLink":null,"hasAllocated":1,"isWearing":0,"stamp":null,"stampPosition":0,"hasStamp":0,"allocationCount":1,"allocatedDate":"2025.05.14","exceedPercentage":null,"individualDisplayEnabled":0,"backgroundColor":null,"fontColor":null,"individualDisplaySort":0,"categoryType":1100},{"badgeId":"e50ce593bb40487ebfb542ca54f6a561-4","templateUuid":"e50ce593bb40487ebfb542ca54f6a561","name":"明星虎友","description":"加入老虎社区2000天","bigImgUrl":"https://static.tigerbbs.com/dddf24b906c7011de2617d4fb3f76987","smallImgUrl":"https://static.tigerbbs.com/53d58ad32c97254c6f74db8b97e6ec49","grayImgUrl":"https://static.tigerbbs.com/6304700d92ad91c7a33e2e92ec32ecc1","redirectLinkEnabled":0,"redirectLink":null,"hasAllocated":1,"isWearing":0,"stamp":null,"stampPosition":0,"hasStamp":0,"allocationCount":1,"allocatedDate":"2025.01.07","exceedPercentage":null,"individualDisplayEnabled":0,"backgroundColor":null,"fontColor":null,"individualDisplaySort":0,"categoryType":1001}],"userBadgeCount":2,"currentWearingBadge":null,"individualDisplayBadges":null,"crmLevel":5,"crmLevelSwitch":0,"location":"北京","starInvestorFollowerNum":0,"starInvestorFlag":false,"starInvestorOrderShareNum":0,"subscribeStarInvestorNum":1,"ror":null,"winRationPercentage":null,"showRor":false,"investmentPhilosophy":null,"starInvestorSubscribeFlag":false},"page":1,"watchlist":null,"tweetList":[{"id":447252032655664,"gmtCreate":1750213360440,"gmtModify":1750213562830,"author":{"id":"3513301331741693","authorId":"3513301331741693","name":"玄之又玄gc","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":5,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3513301331741693","authorIdStr":"3513301331741693"},"themes":[],"htmlText":"<a href=\"https://laohu8.com/S/02367\">$巨子生物(02367)$</a> 如果做实，就是品牌诚信问题，那就不是股价腰斩的结果了","listText":"<a href=\"https://laohu8.com/S/02367\">$巨子生物(02367)$</a> 如果做实，就是品牌诚信问题，那就不是股价腰斩的结果了","text":"$巨子生物(02367)$ 如果做实，就是品牌诚信问题，那就不是股价腰斩的结果了","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/447252032655664","isVote":1,"tweetType":1,"viewCount":39,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":444968660967464,"gmtCreate":1749656080050,"gmtModify":1749657522690,"author":{"id":"3513301331741693","authorId":"3513301331741693","name":"玄之又玄gc","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":5,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3513301331741693","authorIdStr":"3513301331741693"},"themes":[],"htmlText":"？","listText":"？","text":"？","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/444968660967464","repostId":"2542370208","repostType":2,"repost":{"id":"2542370208","kind":"news","pubTimestamp":1749624872,"share":"https://www.laohu8.com/m/news/2542370208?lang=&edition=full","pubTime":"2025-06-11 14:54","market":"us","language":"zh","title":"杰富瑞：将联合健康目标价下调至399美元","url":"https://stock-news.laohu8.com/highlight/detail?id=2542370208","media":"格隆汇","summary":"杰富瑞：将联合健康(UNH.US)的目标价从400美元下调至399美元。","content":"<html><body><article><p><a href=\"https://laohu8.com/S/JEF\">杰富瑞</a>：将<a href=\"https://laohu8.com/S/UNH\">联合健康</a>(UNH.US)的目标价从400美元下调至399美元。</p></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>杰富瑞：将联合健康目标价下调至399美元</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n杰富瑞：将联合健康目标价下调至399美元\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-06-11 14:54 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250611145442977a84fe&s=b><strong>格隆汇</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>杰富瑞：将联合健康(UNH.US)的目标价从400美元下调至399美元。</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250611145442977a84fe&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"UNH":"联合健康"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250611145442977a84fe&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2542370208","content_text":"杰富瑞：将联合健康(UNH.US)的目标价从400美元下调至399美元。","news_type":1,"symbols_score_info":{"UNH":1}},"isVote":1,"tweetType":1,"viewCount":125,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":442282071966248,"gmtCreate":1749001685684,"gmtModify":1749002450123,"author":{"id":"3513301331741693","authorId":"3513301331741693","name":"玄之又玄gc","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":5,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3513301331741693","authorIdStr":"3513301331741693"},"themes":[],"htmlText":"绝了 百盛中国跟着美股跑什么啊","listText":"绝了 百盛中国跟着美股跑什么啊","text":"绝了 百盛中国跟着美股跑什么啊","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/442282071966248","repostId":"2540203307","repostType":2,"repost":{"id":"2540203307","kind":"news","pubTimestamp":1748944080,"share":"https://www.laohu8.com/m/news/2540203307?lang=&edition=full","pubTime":"2025-06-03 17:48","market":"us","language":"zh","title":"从一季报看麦当劳、百胜中国面临的短期业绩压力丨新经济观察","url":"https://stock-news.laohu8.com/highlight/detail?id=2540203307","media":"封面新闻","summary":"封面新闻记者 孟梅近期，麦当劳、百胜中国相继发布2025一季报。此外，在第一季度，百胜中国同店销售额同比持平，这是一年来的首次，去年同期为下跌3%；肯德基及必胜客同店销售同样持平。综上所述，尽管麦当劳一季度营收下滑主要受美国市场拖累，叠加全球经济不确定性与成本压力。同时，无论麦当劳还是百胜中国，短期面临的压力：都需解决品牌定位混乱和消费者信任危机，避免被“低价”标签固化。","content":"<html><body><article><img src=\"https://fid-75186.picgzc.qpic.cn/20250603174904735d16345cvetascjs\"/><p>封面新闻记者 孟梅</p><p>近期，<a href=\"https://laohu8.com/S/MCD\">麦当劳</a>、<a href=\"https://laohu8.com/S/YUMC\">百胜中国</a>相继发布2025一季报。财报显示，美国的麦当劳，在2025年1-3月份，完成59.56亿美元的<span>营业收入</span>，同比有3%的下滑。在创收方面，麦当劳季度<span>净利润</span>为18.68亿美元，可见其利润空间还是比较大的。不过，由于国内多个汉堡品牌的竞争，增长也是相对乏力。</p><p><a href=\"https://laohu8.com/S/09987\">百胜中国</a>第一季度则是交出了这样一份成绩单：百胜中国收入同比增长1%至约30亿美元（折合约合人民币218.21亿元）；不计及外币换算影响，系统销售额同比增长2%；经营利润同比增长7%至3.99亿美元（折合约合人民币29.02亿元），核心经营利润同比增长8%；净新增门店247家。此外，在第一季度，百胜中国同店销售额同比持平，这是一年来的首次，去年同期为下跌3%；肯德基及必胜客同店销售同样持平。</p><p>财报显示，麦当劳在中国市场的盈利主要是依靠——在中国推出“大堡口福”“随心配1+1”等固定超值套餐，并结合地域特色（如“招财牛堡”）吸引年轻消费者，如麦当劳中国2025年计划全年推出超值套餐季度上新，强化品牌吸引力。同时，在2025年全球新开2200家门店，其中中国计划新增1000家，通过规模化效应降低成本。</p><p>再来看看百胜中国，以必胜客为例。必胜客当前面临的平价披萨市场竞争格局复杂，不仅有来自萨莉亚（意大利沙县小吃）在三四线城市的低价竞争，还有来自达美乐快速配送市场的竞争，以及尊宝、<a href=\"https://laohu8.com/S/PZZA\">棒约翰</a>等低价披萨品牌的围攻。</p><p>具体来说，萨莉亚以人均消费47元（2024年数据）主打极致性价比，通过自建供应链和标准化运营降低成本，门店集中在一二线城市。必胜客的反击则是：推出WOW店，披萨最低19元，人均消费不超过60元，价格甚至低于萨莉亚，但分量缩减（如披萨从390g降至250g），引发消费者对其“降级”争议。</p><p>达美乐的优势则在——以“30分钟送达”承诺和薄底披萨（客单价57元）为核心卖点，2024年收入同比增长41%，门店超1000家。  相比之下，必胜客短板很明显：配送效率较低（达美乐配送成本比必胜客低41%），且传统店定位偏高端（客单价82元），与达美乐形成价格差。</p><p>尊宝披萨与棒约翰则都是以低客单价、快速扩张和创新口味（尊宝门店近3000家）抢占下沉市场，主打“性价比+本土化口味”（如榴莲披萨）。必胜客的反击则是：通过IP联名（如《蜡笔小新》）和本土化产品（北京烤鸭披萨）提升吸引力，但产品同质化问题突出。</p><p>传统必胜客以“中高端西餐”形象立足，但WOW店低价策略导致消费者对其“平价化”认知加深，可能稀释品牌<span>资产</span>。与此同时，为控制成本，WOW店减少SKU、简化制作流程（如仅用一种面团），但消费者反馈分量不足、口感下降，影响复购率。 2024年必胜客售价50元以下披萨销售额增长50%，但客单价同比下滑12%，利润空间被压缩。</p><p>综上所述，尽管麦当劳一季度营收下滑主要受美国市场拖累，叠加全球经济不确定性与成本压力。尽管公司通过价格战和产品创新应对，但短期效果有限。未来需关注美国经济复苏节奏、国际市场的增长潜力，以及供应链优化和数字化转型的长期成效。投资者需警惕持续依赖折扣可能对利润率的侵蚀，同时留意新兴市场的扩张成果。</p><p>同时，无论麦当劳还是百胜中国，短期面临的压力：都需解决品牌定位混乱和消费者信任危机，避免被“低价”标签固化。应该说，两大餐饮巨头的平价转型是应对市场变化的必然选择，但需在品牌调性、产品品质与成本控制间找到平衡点。短期内可能面临口碑波动，但若能依托规模优势和供应链能力，或能在竞争中巩固市场份额。未来胜负关键在于能否通过差异化策略（如“高端+平价”双线并行）重新定义消费者认知。</p></article></body></html>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>从一季报看麦当劳、百胜中国面临的短期业绩压力丨新经济观察</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n从一季报看麦当劳、百胜中国面临的短期业绩压力丨新经济观察\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-06-03 17:48 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250603174908950cbf3b&s=b><strong>封面新闻</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>封面新闻记者 孟梅近期，麦当劳、百胜中国相继发布2025一季报。财报显示，美国的麦当劳，在2025年1-3月份，完成59.56亿美元的营业收入，同比有3%的下滑。在创收方面，麦当劳季度净利润为18.68亿美元，可见其利润空间还是比较大的。不过，由于国内多个汉堡品牌的竞争，增长也是相对乏力。百胜中国第一季度则是交出了这样一份成绩单：百胜中国收入同比增长1%至约30亿美元（折合约合人民币218.21...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250603174908950cbf3b&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"BK4581":"高盛持仓","LU0795875086.SGD":"JPMorgan Investment Funds - Global Income A (div) SGD","IE00BGV7N243.SGD":"FSSA Global Emerging Markets Focus I Acc SGD","LU2347655156.SGD":"JPMorgan Investment Funds - Global Income A (icdiv) SGD-H","IE0003895053.USD":"PINEBRIDGE ASIA DYNAMIC ASSET ALLOCATION \"AD\" USD  ACC","LU1430594728.SGD":"Eastspring Investments - Global Low Volatility Equity AS SGD","MCD":"麦当劳","LU0327786744.USD":"Janus Henderson Horizon China Opportunities A2 USD","LU0594300419.USD":"富达中国消费基金A","LU0359201612.USD":"贝莱德中国基金A2","IE0034224299.USD":"PINEBRIDGE ASIA EX JAPAN EQUITY \"A\" (USD) ACC","LU2008162690.USD":"FIDELITY FUNDS - ASIA PACIFIC OPPORTUNITIES \"A\" (USD) ACC","BK4610":"咖啡茶饮","LU0456842615.SGD":"JPMorgan Funds - Emerging Markets Equity A (acc) SGD","LU1244550221.USD":"FRANKLIN GLOBAL MULTI-ASSET  INCOME \"A\" (USDHEDGED) INC (M)","LU2279689827.SGD":"JPMorgan Investment Funds - Global Income Sustainable A (mth) SGD-H","IE00BFSS8Q28.SGD":"Janus Henderson Balanced A Inc SGD-H","LU1718418525.SGD":"JPMorgan Investment Funds - Global Select Equity A (acc) SGD","LU1244550577.SGD":"FTIF - Franklin Global Multi-Asset Income A (Mdis) SGD-H1","LU0823426480.USD":"法巴中国股票经典Dis","09987":"百胜中国","LU0868486357.SGD":"JPMorgan Funds - Emerging Markets Opportunities A (acc) SGD-H","LU0795875169.SGD":"JPMorgan Investment Funds - Global Income A (div) SGD-H","LU2133065610.SGD":"JPMorgan Investment Funds - Global Dividend A (mth) SGD","YUMC":"百胜中国","LU1244550494.USD":"FRANKLIN GLOBAL MULTI-ASSET INCOME \"A\" (USDHEDGED) ACC","HK0000320223.HKD":"TAIKANG KAITAI CHINA NEW OPPORTUNITIES FUND \"A\" (HKD) ACC","LU0942090050.USD":"UBS (LUX) EQUITY SICAV - US TOTAL YIELD SUSTAINABLE \"P\" (USD)  INC","BK4531":"中概回港概念","IE00B7KXQ091.USD":"Janus Henderson Balanced A Inc USD","LU1585245621.USD":"EASTSPRING INV GLOBAL LOW VOLATILITY EQUITY FUND \"A\" (USD) ACC B","LU0256863811.USD":"ALLIANZ US EQUITY \"A\" INC","LU0359202008.SGD":"Blackrock China Fund A2 SGD-H","LU1732799900.SGD":"JPMorgan Investment Funds - Global Income A (irc) SGD-H","BK4585":"ETF&股票定投概念","BK4534":"瑞士信贷持仓","LU0650527681.SGD":"Fidelity China Consumer A-SGD","LU1515016050.SGD":"Blackrock Emerging Markets Equity Income A6 SGD-H","HK0000320264.USD":"TAIKANG KAITAI CHINA NEW OPPORTUNITIES FUND \"A\" (USD) ACC","LU0417517546.SGD":"Allianz US Equity Cl AT Acc SGD","HK0000306685.HKD":"TAIKANG KAITAI CHINA NEW OPPORTUNITIES FUND \"A\" (HKD) INC","IE00BJTD4V19.USD":"NEUBERGER BERMAN US LONG SHORT EQUITY \"A1\" (USD) ACC","IE00B0JY6N72.USD":"PINEBRIDGE GLOBAL EMERGING MARKETS FOCUS EQUITY \"A\" (USD) ACC","LU0431992006.USD":"摩根大通新兴市场机会A（acc）","LU1732800096.USD":"摩根大通环球收益基金A (irc)","BK4550":"红杉资本持仓","LU0868494708.USD":"UBS (LUX) EQUITY SICAV - US TOTAL YIELD SUSTAINABLE \"P\" (USD) INC","IE00BJJMRY28.SGD":"Janus Henderson Balanced A Inc SGD","BK4526":"热门中概股","LU0348825331.USD":"ALLIANZ CHINA EQUITY \"A\" (USD) INC","LU0823426308.USD":"法巴中国股票基金"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20250603174908950cbf3b&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2540203307","content_text":"封面新闻记者 孟梅近期，麦当劳、百胜中国相继发布2025一季报。财报显示，美国的麦当劳，在2025年1-3月份，完成59.56亿美元的营业收入，同比有3%的下滑。在创收方面，麦当劳季度净利润为18.68亿美元，可见其利润空间还是比较大的。不过，由于国内多个汉堡品牌的竞争，增长也是相对乏力。百胜中国第一季度则是交出了这样一份成绩单：百胜中国收入同比增长1%至约30亿美元（折合约合人民币218.21亿元）；不计及外币换算影响，系统销售额同比增长2%；经营利润同比增长7%至3.99亿美元（折合约合人民币29.02亿元），核心经营利润同比增长8%；净新增门店247家。此外，在第一季度，百胜中国同店销售额同比持平，这是一年来的首次，去年同期为下跌3%；肯德基及必胜客同店销售同样持平。财报显示，麦当劳在中国市场的盈利主要是依靠——在中国推出“大堡口福”“随心配1+1”等固定超值套餐，并结合地域特色（如“招财牛堡”）吸引年轻消费者，如麦当劳中国2025年计划全年推出超值套餐季度上新，强化品牌吸引力。同时，在2025年全球新开2200家门店，其中中国计划新增1000家，通过规模化效应降低成本。再来看看百胜中国，以必胜客为例。必胜客当前面临的平价披萨市场竞争格局复杂，不仅有来自萨莉亚（意大利沙县小吃）在三四线城市的低价竞争，还有来自达美乐快速配送市场的竞争，以及尊宝、棒约翰等低价披萨品牌的围攻。具体来说，萨莉亚以人均消费47元（2024年数据）主打极致性价比，通过自建供应链和标准化运营降低成本，门店集中在一二线城市。必胜客的反击则是：推出WOW店，披萨最低19元，人均消费不超过60元，价格甚至低于萨莉亚，但分量缩减（如披萨从390g降至250g），引发消费者对其“降级”争议。达美乐的优势则在——以“30分钟送达”承诺和薄底披萨（客单价57元）为核心卖点，2024年收入同比增长41%，门店超1000家。  相比之下，必胜客短板很明显：配送效率较低（达美乐配送成本比必胜客低41%），且传统店定位偏高端（客单价82元），与达美乐形成价格差。尊宝披萨与棒约翰则都是以低客单价、快速扩张和创新口味（尊宝门店近3000家）抢占下沉市场，主打“性价比+本土化口味”（如榴莲披萨）。必胜客的反击则是：通过IP联名（如《蜡笔小新》）和本土化产品（北京烤鸭披萨）提升吸引力，但产品同质化问题突出。传统必胜客以“中高端西餐”形象立足，但WOW店低价策略导致消费者对其“平价化”认知加深，可能稀释品牌资产。与此同时，为控制成本，WOW店减少SKU、简化制作流程（如仅用一种面团），但消费者反馈分量不足、口感下降，影响复购率。 2024年必胜客售价50元以下披萨销售额增长50%，但客单价同比下滑12%，利润空间被压缩。综上所述，尽管麦当劳一季度营收下滑主要受美国市场拖累，叠加全球经济不确定性与成本压力。尽管公司通过价格战和产品创新应对，但短期效果有限。未来需关注美国经济复苏节奏、国际市场的增长潜力，以及供应链优化和数字化转型的长期成效。投资者需警惕持续依赖折扣可能对利润率的侵蚀，同时留意新兴市场的扩张成果。同时，无论麦当劳还是百胜中国，短期面临的压力：都需解决品牌定位混乱和消费者信任危机，避免被“低价”标签固化。应该说，两大餐饮巨头的平价转型是应对市场变化的必然选择，但需在品牌调性、产品品质与成本控制间找到平衡点。短期内可能面临口碑波动，但若能依托规模优势和供应链能力，或能在竞争中巩固市场份额。未来胜负关键在于能否通过差异化策略（如“高端+平价”双线并行）重新定义消费者认知。","news_type":1,"symbols_score_info":{"09987":0.9,"MCD":1,"YUMC":1}},"isVote":1,"tweetType":1,"viewCount":67,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0}],"defaultTab":"posts","isTTM":false}