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向北123

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- 向北123向北123
  ·07-22
  美团肯定不行了，快点跑吧
  332 评论
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- 向北123向北123
  ·07-11
  周杰伦就一会唱歌的明星，作曲能力也被好生活腐蚀磨灭了，思想道德品质没有提升，大家很快就腻了
  快手“留不住”周杰伦：账号或成“僵尸”，粉丝大撤退？ | BUG
  　　7月9日，华语乐坛天王周杰伦正式入驻抖音，账号名为“周同学”，认证信息为“歌手”。尽管尚未发布任何作品，但截至当晚十点半，账号粉丝数已接近850万。这一现象级涨粉速度再次印证了周杰伦作为“国民级IP”的号召力。这意味着周杰伦的快手账号或不再运营。对于平台来说，如何留住下一个“周杰伦”，仍是最大的挑战。
  快手“留不住”周杰伦：账号或成“僵尸”，粉丝大撤退？ | BUG
  189 评论
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- 向北123向北123
  ·2022-01-04
  $蔚来(NIO)$如果要买，就在25块钱附近
  949 评论
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- 向北123向北123
  ·2021-11-29
  $道琼斯(.DJI)$狼来了狼来了
  1,389 评论
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- 向北123向北123
  ·2020-12-30
  $纳斯达克(.IXIC)$这是最后的逃命，很明显了，美股崩盘在即，大家各安天命吧
  1,200 评论
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- 向北123向北123
  ·2020-12-05
  $拼多多(PDD)$注定了100块钱见，并且还会再见100
  1,421 1
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- 向北123向北123
  ·2020-11-06
  $道琼斯(.DJI)$此时的巴菲特一定很恐惧
  612 评论
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- 向北123向北123
  ·2020-11-06
  $道琼斯(.DJI)$这就是所谓最后的疯狂吗？还是叫做最后的盛宴？
  952 评论
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- 向北123向北123
  ·2020-09-17
  $纳斯达克(.IXIC)$估计要跌5个点左右
  2,945 3
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- 向北123向北123
  ·2020-09-04
  $纳斯达克(.IXIC)$熔断的节奏
  767 评论
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href=\"https://laohu8.com/S/01024\">快手</a>是周杰伦开通的首个中文社交媒体账号，该账户签名至今还写着“全网唯一，只在快手”。一位接近周杰伦团队的消息人士透露，“与快手的合作早已到期”，这意味着，快手这个拥有4848万粉丝的账户或将不再运营。而随着周杰伦官宣入驻抖音，快手很可能将面临大量粉丝流失的风险。</p>\n<p>　　实际上，快手正面临着用户增长疲软与利润下滑压力，2025年一季度，快手净利润同比减少3.4%，月活用户环比下降2400万。这场顶流争夺战背后，短视频平台的流量焦虑与生态博弈已浮出水面。</p>\n<div><img src=\"http://n.sinaimg.cn/finance/transform/258/w550h508/20250710/4a03-c24f7e34ab8af810b0686edd4c50aa45.png\"/></div>\n<p><strong>　　周杰伦快手账号或不再运营，仍备注“全网唯一”签名</strong></p>\n<p>　　周杰伦入驻抖音的时间节点值得推敲。2020年5月，快手与杰<a href=\"https://laohu8.com/S/002058\">威尔</a>音乐达成版权合作，获得周杰伦全部歌曲及MV的短视频平台授权，同年6月，周杰伦以“周同学”身份正式入驻快手，并标注“周杰伦首个中文社交媒体”及“全网唯一”。</p>\n<p>　　而此次周杰伦入驻抖音之际，其与快手的合作刚好满5年。《BUG》栏目注意到，周杰伦已经超过1年半未在快手直播，此外其账号更新频率大幅下滑，今年以来仅发布了3个作品，最后一次更新还停留在4月。</p>\n<p>　　针对周杰伦快手账号是否会继续运营，以及快手的周杰伦音乐版权会否受到影响等问题，快手官方暂无回应。而一位接近周杰伦团队的消息人士告诉《BUG》栏目，“与快手的合作早已到期。”这意味着周杰伦的快手账号或不再运营。</p>\n<p>　　2020年，抖音也曾与杰威尔音乐达成合作，获得周杰伦歌曲片段和MV片段的授权。另外，有媒体报道援引相关人士消息称，周杰伦已在澳大利亚拍摄了第一条抖音内容，“不久后将会发布，有变魔术环节。”就周杰伦入驻后的合作模式、运营策略以及相关版权问题，《BUG》栏目尝试咨询抖音方面，官方未做进一步说明。</p>\n<p>　　二级市场方面，周杰伦入驻抖音的消息直接刺激了相关概念股的表现。其中，由周杰伦母亲叶惠美等关联方控股的港股上市公司<a href=\"https://laohu8.com/S/06683\">巨星传奇</a>股价一度飙涨超100%，全天收盘涨94.38%。A股市场上，与周杰伦IP合作的<span><a href=\"https://laohu8.com/S/300860\">锋尚文化</a></span><span></span>、<span><a href=\"https://laohu8.com/S/603801\">志邦家居</a></span><span></span>等公司股价也纷纷涨停。</p>\n<p><strong>　　快手月活已少2400万，面临更多粉丝抛弃？</strong></p>\n<p>　　此次周杰伦入驻抖音或将进一步强化抖音在明星生态上的优势。抖音近年来持续加码明星生态，先后吸引刘德华、陈奕迅、Taylor Swift等巨星入驻，并通过定制化运营，最大化明星IP的商业价值。</p>\n<p>　　而对于更依赖“社区文化”的快手来说，周杰伦的“出走”则可能带来一定的用户流失。周杰伦的入驻曾为快手带来显著的流量增长，2020年7月周杰伦在快手的直播首秀虽然仅有短短半个小时，但观看数达到6800万，直播结束后粉丝数就突破了3000万人。截至发稿，根据账号主页显示，周杰伦的快手账号粉丝数为4848.3万，过去5年间曾发表261个作品和做过7场直播，其中2022年的线上“哥友会”观看数高达6.7亿。</p>\n<p>　　前述行业人士分析认为，抖音或可通过周杰伦的IP拓展音乐版权、演唱会直播、数字周边等业务。而快手若失去周杰伦的独家内容，可能面临部分用户流失的风险，尤其是在年轻用户群体中。</p>\n<div><img src=\"http://n.sinaimg.cn/finance/transform/142/w550h1192/20250710/c57c-4c5f8f7d5dc1d7ad1ce7434ced553ad9.png\"/></div>\n<p>　　快手和抖音之间的“抢人大战”早已不是新鲜事。从早期的网红主播到如今的顶流明星，双方一直在通过各种方式争夺优质内容和流量资源，而激烈交锋的背后，一定程度上反映出平台的流量焦虑。</p>\n<p>　　从快手的角度来看，当下其在业绩和经营上面临着一定压力。2023年，快手扭亏为盈，进入全面<a href=\"https://laohu8.com/S/06838\">盈利时</a>代，不过2025年第一季度利润却在下滑。财报数据显示，报告期内，快手总收入达326亿元，同比增长10.9%，增速较2024年同期的16.6%放缓，期内利润为39.8亿元，同比下降3.4%。</p>\n<p>　　此外，快手用户增长进入瓶颈期，与抖音相比在市场份额上存在明显差距。截至2025年一季度，快手平均日活跃用户和月活跃用户数分别为4.08亿和7.12亿，同比增长3.6%和2.1%，增速均低于5%。其中，月活跃用户数环比2024年四季度的7.36亿减少2400万。而据QuestMobile数据，截至2025年3月，抖音月活跃用户规模突破10亿，达到10.01亿。</p>\n<p>　　显然，抖音与快手之间的较量已从单纯的流量争夺，升级为生态运营、商业化能力与用户体验的全方位比拼。顶流明星的稀缺性使其成为平台必争之地，而他们的选择往往能直接影响平台的用户流向和商业变现。对于平台来说，如何留住下一个“周杰伦”，仍是最大的挑战。</p>\n<div>\n<div><img src=\"\"/></div>\n<div>海量资讯、精准解读，尽在新浪财经APP</div>\n</div>\n<p>责任编辑：江钰涵 </p>\n</div></body></html>","source":"sina","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>快手“留不住”周杰伦：账号或成“僵尸”，粉丝大撤退？ | BUG</title>\n<style 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margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n快手“留不住”周杰伦：账号或成“僵尸”，粉丝大撤退？ | BUG\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-07-10 08:18 北京时间&nbsp;&nbsp;&nbsp;<a href=https://finance.sina.com.cn/tech/shenji/2025-07-10/doc-infexwey0563402.shtml><strong>新浪财经</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>文 | 《BUG》栏目 徐苑蕾\n　　7月9日，华语乐坛天王周杰伦正式入驻抖音，账号名为“周同学”，认证信息为“歌手”。尽管尚未发布任何作品，但截至当晚十点半，账号粉丝数已接近850万。这一现象级涨粉速度再次印证了周杰伦作为“国民级IP”的号召力。\n　　有知情人告诉《BUG》栏目，双方的合作其实并未涉及任何签约费。另有娱乐营销行业人士表示，双方未来或涉及流量资源置换，此外平台有能力促成明星品牌代言、...</p>\n\n<a href=\"https://finance.sina.com.cn/tech/shenji/2025-07-10/doc-infexwey0563402.shtml\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"81024":"快手-WR","LU0326950275.SGD":"Schroder ISF China Opportunities A Acc SGD-H","LU1720050803.USD":"安联全方位中国股票基金","LU1303224171.USD":"NINETY ONE GSF ALL CHINA EQUITY \"A\" (USD) INC","BK1610":"ETF&股票定投概念","LU1719994722.HKD":"NINETY ONE GSF ALL CHINA EQUITY \"A\" (HKD) ACC","LU2097828557.USD":"AZ EQUITY CHINA \"A\" (USD) ACC","BK1095":"互动媒体与服务","BK1615":"港股-互联网","BK1608":"元宇宙概念","BK1575":"同股不同权","LU1794554557.SGD":"Allianz All China Equity AT Acc H2-SGD","LU2097828631.EUR":"AZ EQUITY CHINA \"A\" (EUR) ACC","LU1770034418.SGD":"ALL CHINA EQUITY \"A\" (SGDHDG) ACC","LU2097828714.EUR":"AZ EQUITY CHINA \"BAZ\" (EUR) ACC","BK1591":"就地过年概念","LU0463099449.HKD":"SCHRODER ISF CHINA OPPORTUNITIES \"A\" (HKD) ACC","LU2097828805.USD":"AZ EQUITY CHINA \"A-AZ\" (USD) ACC","LU0348766576.USD":"ALLIANZ LITTLE 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徐苑蕾\n　　7月9日，华语乐坛天王周杰伦正式入驻抖音，账号名为“周同学”，认证信息为“歌手”。尽管尚未发布任何作品，但截至当晚十点半，账号粉丝数已接近850万。这一现象级涨粉速度再次印证了周杰伦作为“国民级IP”的号召力。\n　　有知情人告诉《BUG》栏目，双方的合作其实并未涉及任何签约费。另有娱乐营销行业人士表示，双方未来或涉及流量资源置换，此外平台有能力促成明星品牌代言、综艺冠名等商业合作。但该说法未得到抖音方面证实。\n　　在此前，快手是周杰伦开通的首个中文社交媒体账号，该账户签名至今还写着“全网唯一，只在快手”。一位接近周杰伦团队的消息人士透露，“与快手的合作早已到期”，这意味着，快手这个拥有4848万粉丝的账户或将不再运营。而随着周杰伦官宣入驻抖音，快手很可能将面临大量粉丝流失的风险。\n　　实际上，快手正面临着用户增长疲软与利润下滑压力，2025年一季度，快手净利润同比减少3.4%，月活用户环比下降2400万。这场顶流争夺战背后，短视频平台的流量焦虑与生态博弈已浮出水面。\n\n　　周杰伦快手账号或不再运营，仍备注“全网唯一”签名\n　　周杰伦入驻抖音的时间节点值得推敲。2020年5月，快手与杰威尔音乐达成版权合作，获得周杰伦全部歌曲及MV的短视频平台授权，同年6月，周杰伦以“周同学”身份正式入驻快手，并标注“周杰伦首个中文社交媒体”及“全网唯一”。\n　　而此次周杰伦入驻抖音之际，其与快手的合作刚好满5年。《BUG》栏目注意到，周杰伦已经超过1年半未在快手直播，此外其账号更新频率大幅下滑，今年以来仅发布了3个作品，最后一次更新还停留在4月。\n　　针对周杰伦快手账号是否会继续运营，以及快手的周杰伦音乐版权会否受到影响等问题，快手官方暂无回应。而一位接近周杰伦团队的消息人士告诉《BUG》栏目，“与快手的合作早已到期。”这意味着周杰伦的快手账号或不再运营。\n　　2020年，抖音也曾与杰威尔音乐达成合作，获得周杰伦歌曲片段和MV片段的授权。另外，有媒体报道援引相关人士消息称，周杰伦已在澳大利亚拍摄了第一条抖音内容，“不久后将会发布，有变魔术环节。”就周杰伦入驻后的合作模式、运营策略以及相关版权问题，《BUG》栏目尝试咨询抖音方面，官方未做进一步说明。\n　　二级市场方面，周杰伦入驻抖音的消息直接刺激了相关概念股的表现。其中，由周杰伦母亲叶惠美等关联方控股的港股上市公司巨星传奇股价一度飙涨超100%，全天收盘涨94.38%。A股市场上，与周杰伦IP合作的锋尚文化、志邦家居等公司股价也纷纷涨停。\n　　快手月活已少2400万，面临更多粉丝抛弃？\n　　此次周杰伦入驻抖音或将进一步强化抖音在明星生态上的优势。抖音近年来持续加码明星生态，先后吸引刘德华、陈奕迅、Taylor Swift等巨星入驻，并通过定制化运营，最大化明星IP的商业价值。\n　　而对于更依赖“社区文化”的快手来说，周杰伦的“出走”则可能带来一定的用户流失。周杰伦的入驻曾为快手带来显著的流量增长，2020年7月周杰伦在快手的直播首秀虽然仅有短短半个小时，但观看数达到6800万，直播结束后粉丝数就突破了3000万人。截至发稿，根据账号主页显示，周杰伦的快手账号粉丝数为4848.3万，过去5年间曾发表261个作品和做过7场直播，其中2022年的线上“哥友会”观看数高达6.7亿。\n　　前述行业人士分析认为，抖音或可通过周杰伦的IP拓展音乐版权、演唱会直播、数字周边等业务。而快手若失去周杰伦的独家内容，可能面临部分用户流失的风险，尤其是在年轻用户群体中。\n\n　　快手和抖音之间的“抢人大战”早已不是新鲜事。从早期的网红主播到如今的顶流明星，双方一直在通过各种方式争夺优质内容和流量资源，而激烈交锋的背后，一定程度上反映出平台的流量焦虑。\n　　从快手的角度来看，当下其在业绩和经营上面临着一定压力。2023年，快手扭亏为盈，进入全面盈利时代，不过2025年第一季度利润却在下滑。财报数据显示，报告期内，快手总收入达326亿元，同比增长10.9%，增速较2024年同期的16.6%放缓，期内利润为39.8亿元，同比下降3.4%。\n　　此外，快手用户增长进入瓶颈期，与抖音相比在市场份额上存在明显差距。截至2025年一季度，快手平均日活跃用户和月活跃用户数分别为4.08亿和7.12亿，同比增长3.6%和2.1%，增速均低于5%。其中，月活跃用户数环比2024年四季度的7.36亿减少2400万。而据QuestMobile数据，截至2025年3月，抖音月活跃用户规模突破10亿，达到10.01亿。\n　　显然，抖音与快手之间的较量已从单纯的流量争夺，升级为生态运营、商业化能力与用户体验的全方位比拼。顶流明星的稀缺性使其成为平台必争之地，而他们的选择往往能直接影响平台的用户流向和商业变现。对于平台来说，如何留住下一个“周杰伦”，仍是最大的挑战。\n\n\n海量资讯、精准解读，尽在新浪财经APP\n\n责任编辑：江钰涵","news_type":1,"symbols_score_info":{"81024":0.6,"01024":1,"BUG":1,"KSTmain":1}},"isVote":1,"tweetType":1,"viewCount":189,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":695970781,"gmtCreate":1641310166051,"gmtModify":1641310166051,"author":{"id":"3514915738866075","authorId":"3514915738866075","name":"向北123","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3514915738866075","authorIdStr":"3514915738866075"},"themes":[],"htmlText":"<a 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