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Nicklee

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- NickleeNicklee
  ·2021-06-20
  Comment and like
  非常抱歉，此主贴已删除
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- NickleeNicklee
  ·2021-06-20
  Inflation greatest investment fear! Think carefully!!
  非常抱歉，此主贴已删除
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- NickleeNicklee
  ·2021-05-07
  Ohh wow
  A look at Bill and Melinda Gates' enormous lakefront home<blockquote>看看比尔和梅琳达·盖茨巨大的湖边住宅</blockquote>
  New York (CNN Business)News of the Bill and Melinda Gates'divorcericocheted around the world this we
  A look at Bill and Melinda Gates' enormous lakefront home<blockquote>看看比尔和梅琳达·盖茨巨大的湖边住宅</blockquote>
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- NickleeNicklee
  ·2021-04-28
  Please like comment
  Apple Q2 2021 Earnings Preview: What to Look For<blockquote>苹果2021年第二季度收益预览：寻找什么</blockquote>
  KEY TAKEAWAYS Analysts estimate EPS of $0.99 vs. $0.64 in Q2 FY 2020. Services revenue is expected
  Apple Q2 2021 Earnings Preview: What to Look For<blockquote>苹果2021年第二季度收益预览：寻找什么</blockquote>
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- NickleeNicklee
  ·2021-04-28
  Nio in five years. >>>🌙
  非常抱歉，此主贴已删除
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- NickleeNicklee
  ·2021-04-10
  Like and comment thanks!
  非常抱歉，此主贴已删除
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- NickleeNicklee
  ·2021-04-07
  Buy?
  非常抱歉，此主贴已删除
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- NickleeNicklee
  ·2021-04-07
  Like and comment please
  非常抱歉，此主贴已删除
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- NickleeNicklee
  ·2021-04-06
  Hello
  非常抱歉，此主贴已删除
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- NickleeNicklee
  ·2021-03-27
  Please like and comment :)
  Zhihu Technology fall on its first day of trading<blockquote>知乎科技上市首日下跌</blockquote>
  Zhihu Technology shares opened at $8.02 each on Friday, about 15.6% lower than the company’s IPO pri
  Zhihu Technology fall on its first day of trading<blockquote>知乎科技上市首日下跌</blockquote>
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Think carefully!!","listText":"Inflation greatest investment fear! Think carefully!!","text":"Inflation greatest investment fear! Think carefully!!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/164365781","repostId":"1133385197","repostType":4,"isVote":1,"tweetType":1,"viewCount":1439,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":104334145,"gmtCreate":1620354713987,"gmtModify":1634205815164,"author":{"id":"3568120328839040","authorId":"3568120328839040","name":"Nicklee","avatar":"https://static.tigerbbs.com/726542c1c77a9195242b80be5a58e00a","crmLevel":12,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3568120328839040","authorIdStr":"3568120328839040"},"themes":[],"htmlText":"Ohh wow","listText":"Ohh wow","text":"Ohh wow","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/104334145","repostId":"1157415174","repostType":4,"repost":{"id":"1157415174","kind":"news","pubTimestamp":1620353520,"share":"https://www.laohu8.com/m/news/1157415174?lang=zh_CN&edition=full","pubTime":"2021-05-07 10:12","market":"us","language":"en","title":"A look at Bill and Melinda Gates' enormous lakefront home<blockquote>看看比尔和梅琳达·盖茨巨大的湖边住宅</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1157415174","media":"CNN","summary":"New York (CNN Business)News of the Bill and Melinda Gates'divorcericocheted around the world this we","content":"<p>New York (CNN Business)News of the Bill and Melinda Gates'divorcericocheted around the world this week, raising a number of questions: What, why? What about the foundation? Is it too soon to ask Melinda to star in a reality TV series withMackenzie Scott?</p><p><blockquote>比尔和梅琳达·盖茨离婚的消息本周传遍了全世界，引发了许多问题：什么，为什么？基金会呢？现在让梅林达和麦肯齐·斯科特一起出演真人秀还为时过早吗？</blockquote></p><p> And, of course, what happens to that<i>ginormous</i>house?(Answers: We don't know; they'll continue as co-chairs of their namesake charitable foundation; it is not too soon; and we don't know yet.)<img src=\"https://static.tigerbbs.com/dbb5f40ddb3b9bb1a5acab4f508bba95\" tg-width=\"780\" tg-height=\"438\" referrerpolicy=\"no-referrer\">Welcome to Xanadu 2.0: The 66,000-square-foot Gates estate in Medina, Washington, photographed in 2000.The Gateses' mansion, called Xanadu 2.0, is a stately pleasure-dome indeed. The sprawling 66,000 square-foot complex sits on Lake Washington in the Seattle area, in the same pampered neighborhood as the home of fellow uber-rich person Jeff Bezos. It's estimated to be worth more than $130 million.The couple have kept details about the home private, but visitors' accounts and media reports over the years have given the world a glimpse of what it's like inside the home of some of the wealthiest people on the planet.<img src=\"https://static.tigerbbs.com/81eadcb38c84df5bda9fad73ed7580e6\" tg-width=\"780\" tg-height=\"438\" referrerpolicy=\"no-referrer\">A 1996 aerial photo shows the Gates family home under construction.There are the unsurprising luxuries you might expect to find in such an estate: A 20-car garage is built into the hillside, according to a 1995 New York Timesarticle. The 60-foot indoor/outdoor pool has its own underwater music system. There's a trampoline room. A 2,500 square foot gym. An art-deco movie theater. Each room has touch-pad-controlled lighting, music, and climate controls.</p><p><blockquote>当然，那会发生什么<i>巨大的</i>房子？（回答：我们不知道；他们是否会继续担任与他们同名的慈善基金会的联合主席；现在还不算太早；我们也不知道。）欢迎来到世外桃源2.0：位于华盛顿麦地那的66,000平方英尺的盖茨庄园，拍摄于2000年。盖茨夫妇的豪宅被称为世外桃源2.0，确实是一个庄严的欢乐穹顶。这座占地66,000平方英尺的大型综合建筑坐落在西雅图市的华盛顿湖畔，与超级富豪杰夫·贝索斯的家位于同一个养尊处优的社区。估计价值超过1.3亿美元。这对夫妇对住宅的细节保密，但多年来游客的描述和媒体报道让世界一睹地球上一些最富有的人的住宅内部的情况。一张1996年的航拍照片显示了正在建设中的盖茨家族住宅。在这样的庄园里，你可能会发现一些不足为奇的奢侈品：根据《纽约时报》1995年的一篇文章，山坡上建有一个可停放20辆车的车库。60英尺的室内/室外游泳池有自己的水下音乐系统。有个蹦床室。2500平方英尺的健身房。装饰艺术风格的电影院。每个房间都有触摸板控制的灯光、音乐和气候控制。</blockquote></p><p> There is a confusing bedroom-to-bathroom ratio. The house has just seven bedrooms but 24 bathrooms. 24!The sand at the beach by the lake was reportedly brought in from Hawaii, according to an intern who viewed the home in 2007. Microsoft published the intern's report about visiting the estate for a barbecue. \"The whole house is built out of this beautiful orangey wood,\" they wrote. \"The landscaping is just insane.\"<img src=\"https://static.tigerbbs.com/d98930560fb42b057dbb61bfa8423fbe\" tg-width=\"780\" tg-height=\"438\" referrerpolicy=\"no-referrer\">There are seriously 24 bathrooms in this seven-bedroom home.Spokespeople for the Gateses didn't respond to requests for comment on the house or who may end up with it in the split. But it seems unlikely Melinda will be fighting for it.Bill began construction on the property before the couple met. Melinda wasn't thrilled with it at first. \"If I do move in,\" she recalled telling Bill in a 2008 interview with Fortune magazine, \"it's going to be like I want it to be — our house where we have our family life.\"She hired a new architect to redesign it more to her liking. But years later, she still seemed a little uneasy about the home's size.\"We won't have that house forever,\" Melinda told theTimes in 2019. \"I'm actually really looking forward to the day that Bill and I live in a 1,500-square foot house ... Just to be clear, the house was being built before I came on the scene. But I take responsibility for it.\"</p><p><blockquote>卧室和浴室的比例令人困惑。这所房子只有7间卧室，但有24间浴室。24!据一名2007年参观过这所房子的实习生说，湖边海滩上的沙子据说是从夏威夷运来的。微软发表了实习生关于去庄园烧烤的报告。“整个房子都是用这种美丽的橙色木材建造的，”他们写道。“景观美化简直太疯狂了。”这栋有七间卧室的房子里有24间浴室。盖茨夫妇的发言人没有回应对这栋房子或谁可能最终被分割的置评请求。但梅林达似乎不太可能为此而战。比尔在这对夫妇相遇之前就开始了这处房产的建设。梅林达一开始并不兴奋。“如果我真的搬进来，”她回忆起2008年接受《财富》杂志采访时告诉比尔，“这将是我想要的样子——我们的房子，在那里我们可以过家庭生活。”她聘请了一位新建筑师来重新设计它，使其更符合她的喜好。但多年后，她似乎仍然对房子的大小有点不安。“我们不会永远拥有那栋房子，”梅林达在2019年告诉《泰晤士报》。“我真的很期待有一天我和比尔住在1500平方英尺的房子里...澄清一下，在我到达现场之前，房子正在建造中。但我对此负责。”</blockquote></p><p></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>A look at Bill and Melinda Gates' enormous lakefront home<blockquote>看看比尔和梅琳达·盖茨巨大的湖边住宅</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nA look at Bill and Melinda Gates' enormous lakefront home<blockquote>看看比尔和梅琳达·盖茨巨大的湖边住宅</blockquote>\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">CNN</strong><span class=\"h-time small\">2021-05-07 10:12</span>\n</p>\n</h4>\n</header>\n<article>\n<p>New York (CNN Business)News of the Bill and Melinda Gates'divorcericocheted around the world this week, raising a number of questions: What, why? What about the foundation? Is it too soon to ask Melinda to star in a reality TV series withMackenzie Scott?</p><p><blockquote>比尔和梅琳达·盖茨离婚的消息本周传遍了全世界，引发了许多问题：什么，为什么？基金会呢？现在让梅林达和麦肯齐·斯科特一起出演真人秀还为时过早吗？</blockquote></p><p> And, of course, what happens to that<i>ginormous</i>house?(Answers: We don't know; they'll continue as co-chairs of their namesake charitable foundation; it is not too soon; and we don't know yet.)<img src=\"https://static.tigerbbs.com/dbb5f40ddb3b9bb1a5acab4f508bba95\" tg-width=\"780\" tg-height=\"438\" referrerpolicy=\"no-referrer\">Welcome to Xanadu 2.0: The 66,000-square-foot Gates estate in Medina, Washington, photographed in 2000.The Gateses' mansion, called Xanadu 2.0, is a stately pleasure-dome indeed. The sprawling 66,000 square-foot complex sits on Lake Washington in the Seattle area, in the same pampered neighborhood as the home of fellow uber-rich person Jeff Bezos. It's estimated to be worth more than $130 million.The couple have kept details about the home private, but visitors' accounts and media reports over the years have given the world a glimpse of what it's like inside the home of some of the wealthiest people on the planet.<img src=\"https://static.tigerbbs.com/81eadcb38c84df5bda9fad73ed7580e6\" tg-width=\"780\" tg-height=\"438\" referrerpolicy=\"no-referrer\">A 1996 aerial photo shows the Gates family home under construction.There are the unsurprising luxuries you might expect to find in such an estate: A 20-car garage is built into the hillside, according to a 1995 New York Timesarticle. The 60-foot indoor/outdoor pool has its own underwater music system. There's a trampoline room. A 2,500 square foot gym. An art-deco movie theater. Each room has touch-pad-controlled lighting, music, and climate controls.</p><p><blockquote>当然，那会发生什么<i>巨大的</i>房子？（回答：我们不知道；他们是否会继续担任与他们同名的慈善基金会的联合主席；现在还不算太早；我们也不知道。）欢迎来到世外桃源2.0：位于华盛顿麦地那的66,000平方英尺的盖茨庄园，拍摄于2000年。盖茨夫妇的豪宅被称为世外桃源2.0，确实是一个庄严的欢乐穹顶。这座占地66,000平方英尺的大型综合建筑坐落在西雅图市的华盛顿湖畔，与超级富豪杰夫·贝索斯的家位于同一个养尊处优的社区。估计价值超过1.3亿美元。这对夫妇对住宅的细节保密，但多年来游客的描述和媒体报道让世界一睹地球上一些最富有的人的住宅内部的情况。一张1996年的航拍照片显示了正在建设中的盖茨家族住宅。在这样的庄园里，你可能会发现一些不足为奇的奢侈品：根据《纽约时报》1995年的一篇文章，山坡上建有一个可停放20辆车的车库。60英尺的室内/室外游泳池有自己的水下音乐系统。有个蹦床室。2500平方英尺的健身房。装饰艺术风格的电影院。每个房间都有触摸板控制的灯光、音乐和气候控制。</blockquote></p><p> There is a confusing bedroom-to-bathroom ratio. The house has just seven bedrooms but 24 bathrooms. 24!The sand at the beach by the lake was reportedly brought in from Hawaii, according to an intern who viewed the home in 2007. Microsoft published the intern's report about visiting the estate for a barbecue. \"The whole house is built out of this beautiful orangey wood,\" they wrote. \"The landscaping is just insane.\"<img src=\"https://static.tigerbbs.com/d98930560fb42b057dbb61bfa8423fbe\" tg-width=\"780\" tg-height=\"438\" referrerpolicy=\"no-referrer\">There are seriously 24 bathrooms in this seven-bedroom home.Spokespeople for the Gateses didn't respond to requests for comment on the house or who may end up with it in the split. But it seems unlikely Melinda will be fighting for it.Bill began construction on the property before the couple met. Melinda wasn't thrilled with it at first. \"If I do move in,\" she recalled telling Bill in a 2008 interview with Fortune magazine, \"it's going to be like I want it to be — our house where we have our family life.\"She hired a new architect to redesign it more to her liking. But years later, she still seemed a little uneasy about the home's size.\"We won't have that house forever,\" Melinda told theTimes in 2019. \"I'm actually really looking forward to the day that Bill and I live in a 1,500-square foot house ... Just to be clear, the house was being built before I came on the scene. But I take responsibility for it.\"</p><p><blockquote>卧室和浴室的比例令人困惑。这所房子只有7间卧室，但有24间浴室。24!据一名2007年参观过这所房子的实习生说，湖边海滩上的沙子据说是从夏威夷运来的。微软发表了实习生关于去庄园烧烤的报告。“整个房子都是用这种美丽的橙色木材建造的，”他们写道。“景观美化简直太疯狂了。”这栋有七间卧室的房子里有24间浴室。盖茨夫妇的发言人没有回应对这栋房子或谁可能最终被分割的置评请求。但梅林达似乎不太可能为此而战。比尔在这对夫妇相遇之前就开始了这处房产的建设。梅林达一开始并不兴奋。“如果我真的搬进来，”她回忆起2008年接受《财富》杂志采访时告诉比尔，“这将是我想要的样子——我们的房子，在那里我们可以过家庭生活。”她聘请了一位新建筑师来重新设计它，使其更符合她的喜好。但多年后，她似乎仍然对房子的大小有点不安。“我们不会永远拥有那栋房子，”梅林达在2019年告诉《泰晤士报》。“我真的很期待有一天我和比尔住在1500平方英尺的房子里...澄清一下，在我到达现场之前，房子正在建造中。但我对此负责。”</blockquote></p><p></p>\n<div class=\"bt-text\">\n\n\n<p> 来源：<a href=\"https://edition.cnn.com/2021/05/06/business/bill-melinda-gates-mansion-divorce/index.html\">CNN</a></p>\n<p>为提升您的阅读体验，我们对本页面进行了排版优化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"MSFT":"微软"},"source_url":"https://edition.cnn.com/2021/05/06/business/bill-melinda-gates-mansion-divorce/index.html","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1157415174","content_text":"New York (CNN Business)News of the Bill and Melinda Gates'divorcericocheted around the world this week, raising a number of questions: What, why? What about the foundation? Is it too soon to ask Melinda to star in a reality TV series withMackenzie Scott?\nAnd, of course, what happens to thatginormoushouse?(Answers: We don't know; they'll continue as co-chairs of their namesake charitable foundation; it is not too soon; and we don't know yet.)Welcome to Xanadu 2.0: The 66,000-square-foot Gates estate in Medina, Washington, photographed in 2000.The Gateses' mansion, called Xanadu 2.0, is a stately pleasure-dome indeed. The sprawling 66,000 square-foot complex sits on Lake Washington in the Seattle area, in the same pampered neighborhood as the home of fellow uber-rich person Jeff Bezos. It's estimated to be worth more than $130 million.The couple have kept details about the home private, but visitors' accounts and media reports over the years have given the world a glimpse of what it's like inside the home of some of the wealthiest people on the planet.A 1996 aerial photo shows the Gates family home under construction.There are the unsurprising luxuries you might expect to find in such an estate: A 20-car garage is built into the hillside, according to a 1995 New York Timesarticle. The 60-foot indoor/outdoor pool has its own underwater music system. There's a trampoline room. A 2,500 square foot gym. An art-deco movie theater. Each room has touch-pad-controlled lighting, music, and climate controls.\nThere is a confusing bedroom-to-bathroom ratio. The house has just seven bedrooms but 24 bathrooms. 24!The sand at the beach by the lake was reportedly brought in from Hawaii, according to an intern who viewed the home in 2007. Microsoft published the intern's report about visiting the estate for a barbecue. \"The whole house is built out of this beautiful orangey wood,\" they wrote. \"The landscaping is just insane.\"There are seriously 24 bathrooms in this seven-bedroom home.Spokespeople for the Gateses didn't respond to requests for comment on the house or who may end up with it in the split. But it seems unlikely Melinda will be fighting for it.Bill began construction on the property before the couple met. Melinda wasn't thrilled with it at first. \"If I do move in,\" she recalled telling Bill in a 2008 interview with Fortune magazine, \"it's going to be like I want it to be — our house where we have our family life.\"She hired a new architect to redesign it more to her liking. But years later, she still seemed a little uneasy about the home's size.\"We won't have that house forever,\" Melinda told theTimes in 2019. \"I'm actually really looking forward to the day that Bill and I live in a 1,500-square foot house ... Just to be clear, the house was being built before I came on the scene. But I take responsibility for it.\"","news_type":1,"symbols_score_info":{"MSFT":0.9}},"isVote":1,"tweetType":1,"viewCount":930,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":100331643,"gmtCreate":1619579356382,"gmtModify":1634211590835,"author":{"id":"3568120328839040","authorId":"3568120328839040","name":"Nicklee","avatar":"https://static.tigerbbs.com/726542c1c77a9195242b80be5a58e00a","crmLevel":12,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3568120328839040","authorIdStr":"3568120328839040"},"themes":[],"htmlText":"Please like comment","listText":"Please like comment","text":"Please like comment","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/100331643","repostId":"1145859140","repostType":4,"repost":{"id":"1145859140","kind":"news","pubTimestamp":1619578200,"share":"https://www.laohu8.com/m/news/1145859140?lang=zh_CN&edition=full","pubTime":"2021-04-28 10:50","market":"us","language":"en","title":"Apple Q2 2021 Earnings Preview: What to Look For<blockquote>苹果2021年第二季度收益预览：寻找什么</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1145859140","media":"investopedia","summary":"KEY TAKEAWAYS\n\nAnalysts estimate EPS of $0.99 vs. $0.64 in Q2 FY 2020.\nServices revenue is expected ","content":"<p><b>KEY TAKEAWAYS</b></p><p><blockquote><b>关键要点</b></blockquote></p><p> <ul>  <li>Analysts estimate EPS of $0.99 vs. $0.64 in Q2 FY 2020.</li>  <li>Services revenue is expected to grow at a faster pace YOY, but decelerate from Q1 FY 2021.</li>  <li>Companywide revenue is expected to increase at the fastest pace in at least 16 quarters.</li> </ul> Apple Inc. (AAPL) is weathering the turbulence of the COVID-19 pandemic better than most companies as millions of users shelter and work at home, sharply boosting demand for Apple devices and services. While the company posted widely varying quarterly results in fiscal 2020, analysts now expect Apple in the coming fiscal 2021 to post the fastest revenue and earnings growth in at least five years. Growth like that is highly unusual for a company of its size.1</p><p><blockquote><ul><li>分析师预计2020财年第二季度每股收益为0.99美元，而2020财年第二季度每股收益为0.64美元。</li><li>服务收入预计将同比增长更快，但较2021财年第一季度有所放缓。</li><li>预计全公司收入将以至少16个季度以来最快的速度增长。</li></ul>苹果公司(AAPL)比大多数公司更好地抵御了COVID-19大流行的动荡，因为数百万用户在家避难和工作，大幅提振了对苹果设备和服务的需求。尽管该公司在2020财年公布的季度业绩差异很大，但分析师现在预计，苹果在即将到来的2021财年将实现至少五年来最快的收入和盈利增长。对于这种规模的公司来说，这样的增长是非常不寻常的。</blockquote></p><p> Investors will look closely to see if Apple has a chance of meeting those optimistic forecasts when the company reports earnings on April 28 after market close for Q2 FY 2021.2Analysts expect the company to post its strongest quarterly earnings per share (EPS) and revenue growth YOY in several years.1Note that Apple is reporting fiscal Q2 results at this time because the company's fiscal year ends in September.</p><p><blockquote>当苹果于4月28日收盘后公布2021财年第二季度收益时，投资者将密切关注该公司是否有机会实现这些乐观预测。2分析师预计该公司将公布最强劲的季度每股收益(EPS)和收入增长几年来同比增长。1请注意，苹果目前正在报告第二季度财报，因为该公司的财年于9月结束。</blockquote></p><p> Investors will also look at another key metric, Apple's services revenue, which is a crucial, high-margin business and a major part of Apple's strategy of diversifying its revenue mix. In Q2, analysts expect services revenue to grow faster than the same quarter a year ago, but at a slower rate than the latest reported quarter, which is Q1 FY 2021.1</p><p><blockquote>投资者还将关注另一个关键指标，即苹果的服务收入，这是一项至关重要的高利润业务，也是苹果收入结构多元化战略的重要组成部分。分析师预计第二季度服务收入增长速度将快于去年同期，但增速低于最新报告的季度（即2021财年第一季度）。1</blockquote></p><p> Apple's stock performance has mirrored its overall strong earnings reports in recent quarters. The company's stock broke away from the broader market following its Q2 FY 2020 earnings report, and since then has outperformed the S&amp;P 500, sometimes by a wide margin. The stock was further buoyed by the Q3 FY 2020 earnings release. Apple shares dipped in September 2020 before gradually reclaiming lost ground through late January 2021, at which point they dipped again. Most recently, in April 2021, Apple shares have risen, helping to provide a 1-year trailing total return of 91.7% versus 45.4% for the S&amp;P 500.</p><p><blockquote>苹果的股票表现反映了其最近几个季度整体强劲的盈利报告。该公司的股票在发布2020财年第二季度收益报告后脱离了大盘，此后表现优于标普500，有时甚至大幅领先。2020财年第三季度财报发布进一步提振了该股。苹果股价在2020年9月下跌，然后在2021年1月下旬逐渐收复失地，随后再次下跌。最近，在2021年4月，苹果股价上涨，帮助提供了91.7%的1年跟踪总回报率，而标普500的1年跟踪总回报率为45.4%。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/daba11cc652689f23d868ab370fe234c\" tg-width=\"880\" tg-height=\"454\"><span>Source: TradingView.Apple Earnings History</span></p><p><blockquote><p class=\"t-img-caption\"><span>资料来源：TradingView.Apple盈利历史</span></p></blockquote></p><p> Apple's quarterly EPS performance has fluctuated during COVID-19 while remaining generally positive, save for a decline of 3.0% for Q4 FY 2020. Otherwise, since Q2 FY 2020, the first quarter to reflect the pandemic, quarters with YOY earnings growth have ranged from 3.8% to 34.6%. Analysts now expect Apple to significantly exceed the upper end of that range, posting YOY EPS growth for Q2 FY 2021 of 54.8%. This would be the fastest quarterly EPS growth in at least 12 quarters.1</p><p><blockquote>苹果的季度每股收益表现在COVID-19期间有所波动，但总体保持正值，但2020财年第四季度下降了3.0%。除此之外，自2020财年第二季度（第一个反映疫情的季度）以来，盈利同比增长的季度在3.8%至34.6%之间。分析师目前预计苹果将大幅超过该区间的上限，2021财年第二季度每股收益同比增长54.8%。这将是至少12个季度以来最快的季度每股收益增长。1</blockquote></p><p> Apple's revenue also has been consistently improving in recent quarters. The company has posted YOY revenue gains in 9 of the past 11 quarters. Revenue growth nearly stalled at a 0.5% gain in Q2 FY 2020, but the pandemic period has also seen the strongest gains. Revenue grew by 21.4% YOY for Q1 FY 2021, the strongest pace in nearly three years. Analysts estimate that Q2 FY 2021 will far outpace even that torrid rate, with 32.7% revenue growth.1</p><p><blockquote>最近几个季度，苹果的收入也一直在持续改善。该公司在过去11个季度中有9个季度收入同比增长。2020财年第二季度，收入增长几乎停滞在0.5%，但疫情期间也出现了最强劲的增长。2021财年第一季度收入同比增长21.4%，为近三年来最强劲增速。分析师估计，2021财年第二季度收入增长32.7%，甚至将远远超过这一强劲增速。1</blockquote></p><p> <table>  <thead>   <tr>    <th>Apple Key Stats</th>   </tr>  </thead>  <tbody>   <tr>    <td>Estimate for Q2 FY 2021</td>    <td>Q2 FY 2020</td>    <td>Q2 FY 2019</td>   </tr>   <tr>    <td>Earnings Per Share ($)</td>    <td>0.99</td>    <td>0.64</td>    <td>0.61</td>   </tr>   <tr>    <td>Revenue ($B)</td>    <td>77.4</td>    <td>58.3</td>    <td>58.0</td>   </tr>   <tr>    <td>Services Revenue ($B)</td>    <td>15.7</td>    <td>13.3</td>    <td>11.5</td>   </tr>  </tbody> </table> Source:Visible Alpha</p><p><blockquote><table><thead><tr><th>苹果关键统计数据</th></tr></thead><tbody><tr><td>2021财年第二季度预估</td><td>2020财年第二季度</td><td>2019财年第二季度</td></tr><tr><td>每股收益（美元）</td><td>0.99</td><td>0.64</td><td>0.61</td></tr><tr><td>收入($B)</td><td>77.4</td><td>58.3</td><td>58.0</td></tr><tr><td>服务收入（B美元）</td><td>15.7</td><td>13.3</td><td>11.5</td></tr></tbody></table>来源：Visible Alpha</blockquote></p><p> <b>The Key Metric</b></p><p><blockquote><b>关键指标</b></blockquote></p><p> As mentioned, a major focus for investors this quarter may be on Apple's services revenue. The company is pivoting toward services because they have dramatically higher profit margins and have steadier sales relative to Apple's popular hardware products. Apple's services include streaming services such as movie and TV entertainment provider Apple TV+, video game seller Apple Arcade, news services, and digital content stores including the iTunes Store and the App Store, as well as Apple Pay, and AppleCare. It also includes a varietyof other services that support Apple's hardware devices. Apple's ability to shift growth toward its highly profitable services area shows how it can pivot and execute strategy despite its monumental size.</p><p><blockquote>如前所述，投资者本季度的主要关注点可能是苹果的服务收入。该公司正在转向服务，因为相对于苹果流行的硬件产品，它们的利润率高得多，销售也更稳定。苹果的服务包括流媒体服务，如电影和电视娱乐提供商苹果TV+、视频游戏销售商苹果街机、新闻服务和数字内容商店，包括iTunes Store和App Store，以及苹果Pay和AppleCare。它还包括支持苹果硬件设备的各种其他服务。苹果将增长转向高利润服务领域的能力表明，尽管其规模巨大，但它如何调整和执行战略。</blockquote></p><p></p><p> Analysts predict that Apple will grow its services revenue by 17.6% to $15.7 billion for Q2 FY 2021, the fastest growth in six quarters except for Q1, which saw nearly 24% growth. The company has achieved steady and significant growth in services revenue during the past four years, with quarterly YOY growth ranging from 12.6% to 40.0%. Analysts predict that Apple will generate services revenue growth of 18.8% for FY 2021, the fastest growth rate since FY 2018.</p><p><blockquote>分析师预测，苹果2021财年第二季度的服务收入将增长17.6%，达到157亿美元，这是除第一季度增长近24%之外的六个季度中最快的增长。过去四年，该公司服务收入实现了稳定且显着的增长，季度同比增长率在12.6%至40.0%之间。分析师预测，苹果2021财年的服务收入将增长18.8%，这是自2018财年以来的最快增长率。</blockquote></p><p></p>","source":"lsy1606203311635","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple Q2 2021 Earnings Preview: What to Look For<blockquote>苹果2021年第二季度收益预览：寻找什么</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple Q2 2021 Earnings Preview: What to Look For<blockquote>苹果2021年第二季度收益预览：寻找什么</blockquote>\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">investopedia</strong><span class=\"h-time small\">2021-04-28 10:50</span>\n</p>\n</h4>\n</header>\n<article>\n<p><b>KEY TAKEAWAYS</b></p><p><blockquote><b>关键要点</b></blockquote></p><p> <ul>  <li>Analysts estimate EPS of $0.99 vs. $0.64 in Q2 FY 2020.</li>  <li>Services revenue is expected to grow at a faster pace YOY, but decelerate from Q1 FY 2021.</li>  <li>Companywide revenue is expected to increase at the fastest pace in at least 16 quarters.</li> </ul> Apple Inc. (AAPL) is weathering the turbulence of the COVID-19 pandemic better than most companies as millions of users shelter and work at home, sharply boosting demand for Apple devices and services. While the company posted widely varying quarterly results in fiscal 2020, analysts now expect Apple in the coming fiscal 2021 to post the fastest revenue and earnings growth in at least five years. Growth like that is highly unusual for a company of its size.1</p><p><blockquote><ul><li>分析师预计2020财年第二季度每股收益为0.99美元，而2020财年第二季度每股收益为0.64美元。</li><li>服务收入预计将同比增长更快，但较2021财年第一季度有所放缓。</li><li>预计全公司收入将以至少16个季度以来最快的速度增长。</li></ul>苹果公司(AAPL)比大多数公司更好地抵御了COVID-19大流行的动荡，因为数百万用户在家避难和工作，大幅提振了对苹果设备和服务的需求。尽管该公司在2020财年公布的季度业绩差异很大，但分析师现在预计，苹果在即将到来的2021财年将实现至少五年来最快的收入和盈利增长。对于这种规模的公司来说，这样的增长是非常不寻常的。</blockquote></p><p> Investors will look closely to see if Apple has a chance of meeting those optimistic forecasts when the company reports earnings on April 28 after market close for Q2 FY 2021.2Analysts expect the company to post its strongest quarterly earnings per share (EPS) and revenue growth YOY in several years.1Note that Apple is reporting fiscal Q2 results at this time because the company's fiscal year ends in September.</p><p><blockquote>当苹果于4月28日收盘后公布2021财年第二季度收益时，投资者将密切关注该公司是否有机会实现这些乐观预测。2分析师预计该公司将公布最强劲的季度每股收益(EPS)和收入增长几年来同比增长。1请注意，苹果目前正在报告第二季度财报，因为该公司的财年于9月结束。</blockquote></p><p> Investors will also look at another key metric, Apple's services revenue, which is a crucial, high-margin business and a major part of Apple's strategy of diversifying its revenue mix. In Q2, analysts expect services revenue to grow faster than the same quarter a year ago, but at a slower rate than the latest reported quarter, which is Q1 FY 2021.1</p><p><blockquote>投资者还将关注另一个关键指标，即苹果的服务收入，这是一项至关重要的高利润业务，也是苹果收入结构多元化战略的重要组成部分。分析师预计第二季度服务收入增长速度将快于去年同期，但增速低于最新报告的季度（即2021财年第一季度）。1</blockquote></p><p> Apple's stock performance has mirrored its overall strong earnings reports in recent quarters. The company's stock broke away from the broader market following its Q2 FY 2020 earnings report, and since then has outperformed the S&amp;P 500, sometimes by a wide margin. The stock was further buoyed by the Q3 FY 2020 earnings release. Apple shares dipped in September 2020 before gradually reclaiming lost ground through late January 2021, at which point they dipped again. Most recently, in April 2021, Apple shares have risen, helping to provide a 1-year trailing total return of 91.7% versus 45.4% for the S&amp;P 500.</p><p><blockquote>苹果的股票表现反映了其最近几个季度整体强劲的盈利报告。该公司的股票在发布2020财年第二季度收益报告后脱离了大盘，此后表现优于标普500，有时甚至大幅领先。2020财年第三季度财报发布进一步提振了该股。苹果股价在2020年9月下跌，然后在2021年1月下旬逐渐收复失地，随后再次下跌。最近，在2021年4月，苹果股价上涨，帮助提供了91.7%的1年跟踪总回报率，而标普500的1年跟踪总回报率为45.4%。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/daba11cc652689f23d868ab370fe234c\" tg-width=\"880\" tg-height=\"454\"><span>Source: TradingView.Apple Earnings History</span></p><p><blockquote><p class=\"t-img-caption\"><span>资料来源：TradingView.Apple盈利历史</span></p></blockquote></p><p> Apple's quarterly EPS performance has fluctuated during COVID-19 while remaining generally positive, save for a decline of 3.0% for Q4 FY 2020. Otherwise, since Q2 FY 2020, the first quarter to reflect the pandemic, quarters with YOY earnings growth have ranged from 3.8% to 34.6%. Analysts now expect Apple to significantly exceed the upper end of that range, posting YOY EPS growth for Q2 FY 2021 of 54.8%. This would be the fastest quarterly EPS growth in at least 12 quarters.1</p><p><blockquote>苹果的季度每股收益表现在COVID-19期间有所波动，但总体保持正值，但2020财年第四季度下降了3.0%。除此之外，自2020财年第二季度（第一个反映疫情的季度）以来，盈利同比增长的季度在3.8%至34.6%之间。分析师目前预计苹果将大幅超过该区间的上限，2021财年第二季度每股收益同比增长54.8%。这将是至少12个季度以来最快的季度每股收益增长。1</blockquote></p><p> Apple's revenue also has been consistently improving in recent quarters. The company has posted YOY revenue gains in 9 of the past 11 quarters. Revenue growth nearly stalled at a 0.5% gain in Q2 FY 2020, but the pandemic period has also seen the strongest gains. Revenue grew by 21.4% YOY for Q1 FY 2021, the strongest pace in nearly three years. Analysts estimate that Q2 FY 2021 will far outpace even that torrid rate, with 32.7% revenue growth.1</p><p><blockquote>最近几个季度，苹果的收入也一直在持续改善。该公司在过去11个季度中有9个季度收入同比增长。2020财年第二季度，收入增长几乎停滞在0.5%，但疫情期间也出现了最强劲的增长。2021财年第一季度收入同比增长21.4%，为近三年来最强劲增速。分析师估计，2021财年第二季度收入增长32.7%，甚至将远远超过这一强劲增速。1</blockquote></p><p> <table>  <thead>   <tr>    <th>Apple Key Stats</th>   </tr>  </thead>  <tbody>   <tr>    <td>Estimate for Q2 FY 2021</td>    <td>Q2 FY 2020</td>    <td>Q2 FY 2019</td>   </tr>   <tr>    <td>Earnings Per Share ($)</td>    <td>0.99</td>    <td>0.64</td>    <td>0.61</td>   </tr>   <tr>    <td>Revenue ($B)</td>    <td>77.4</td>    <td>58.3</td>    <td>58.0</td>   </tr>   <tr>    <td>Services Revenue ($B)</td>    <td>15.7</td>    <td>13.3</td>    <td>11.5</td>   </tr>  </tbody> </table> Source:Visible Alpha</p><p><blockquote><table><thead><tr><th>苹果关键统计数据</th></tr></thead><tbody><tr><td>2021财年第二季度预估</td><td>2020财年第二季度</td><td>2019财年第二季度</td></tr><tr><td>每股收益（美元）</td><td>0.99</td><td>0.64</td><td>0.61</td></tr><tr><td>收入($B)</td><td>77.4</td><td>58.3</td><td>58.0</td></tr><tr><td>服务收入（B美元）</td><td>15.7</td><td>13.3</td><td>11.5</td></tr></tbody></table>来源：Visible Alpha</blockquote></p><p> <b>The Key Metric</b></p><p><blockquote><b>关键指标</b></blockquote></p><p> As mentioned, a major focus for investors this quarter may be on Apple's services revenue. The company is pivoting toward services because they have dramatically higher profit margins and have steadier sales relative to Apple's popular hardware products. Apple's services include streaming services such as movie and TV entertainment provider Apple TV+, video game seller Apple Arcade, news services, and digital content stores including the iTunes Store and the App Store, as well as Apple Pay, and AppleCare. It also includes a varietyof other services that support Apple's hardware devices. Apple's ability to shift growth toward its highly profitable services area shows how it can pivot and execute strategy despite its monumental size.</p><p><blockquote>如前所述，投资者本季度的主要关注点可能是苹果的服务收入。该公司正在转向服务，因为相对于苹果流行的硬件产品，它们的利润率高得多，销售也更稳定。苹果的服务包括流媒体服务，如电影和电视娱乐提供商苹果TV+、视频游戏销售商苹果街机、新闻服务和数字内容商店，包括iTunes Store和App Store，以及苹果Pay和AppleCare。它还包括支持苹果硬件设备的各种其他服务。苹果将增长转向高利润服务领域的能力表明，尽管其规模巨大，但它如何调整和执行战略。</blockquote></p><p></p><p> Analysts predict that Apple will grow its services revenue by 17.6% to $15.7 billion for Q2 FY 2021, the fastest growth in six quarters except for Q1, which saw nearly 24% growth. The company has achieved steady and significant growth in services revenue during the past four years, with quarterly YOY growth ranging from 12.6% to 40.0%. Analysts predict that Apple will generate services revenue growth of 18.8% for FY 2021, the fastest growth rate since FY 2018.</p><p><blockquote>分析师预测，苹果2021财年第二季度的服务收入将增长17.6%，达到157亿美元，这是除第一季度增长近24%之外的六个季度中最快的增长。过去四年，该公司服务收入实现了稳定且显着的增长，季度同比增长率在12.6%至40.0%之间。分析师预测，苹果2021财年的服务收入将增长18.8%，这是自2018财年以来的最快增长率。</blockquote></p><p></p>\n<div class=\"bt-text\">\n\n\n<p> 来源：<a href=\"https://www.investopedia.com/apple-q2-2021-earnings-report-preview-5180676\">investopedia</a></p>\n<p>为提升您的阅读体验，我们对本页面进行了排版优化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://www.investopedia.com/apple-q2-2021-earnings-report-preview-5180676","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1145859140","content_text":"KEY TAKEAWAYS\n\nAnalysts estimate EPS of $0.99 vs. $0.64 in Q2 FY 2020.\nServices revenue is expected to grow at a faster pace YOY, but decelerate from Q1 FY 2021.\nCompanywide revenue is expected to increase at the fastest pace in at least 16 quarters.\n\nApple Inc. (AAPL) is weathering the turbulence of the COVID-19 pandemic better than most companies as millions of users shelter and work at home, sharply boosting demand for Apple devices and services. While the company posted widely varying quarterly results in fiscal 2020, analysts now expect Apple in the coming fiscal 2021 to post the fastest revenue and earnings growth in at least five years. Growth like that is highly unusual for a company of its size.1\nInvestors will look closely to see if Apple has a chance of meeting those optimistic forecasts when the company reports earnings on April 28 after market close for Q2 FY 2021.2Analysts expect the company to post its strongest quarterly earnings per share (EPS) and revenue growth YOY in several years.1Note that Apple is reporting fiscal Q2 results at this time because the company's fiscal year ends in September.\nInvestors will also look at another key metric, Apple's services revenue, which is a crucial, high-margin business and a major part of Apple's strategy of diversifying its revenue mix. In Q2, analysts expect services revenue to grow faster than the same quarter a year ago, but at a slower rate than the latest reported quarter, which is Q1 FY 2021.1\nApple's stock performance has mirrored its overall strong earnings reports in recent quarters. The company's stock broke away from the broader market following its Q2 FY 2020 earnings report, and since then has outperformed the S&P 500, sometimes by a wide margin. The stock was further buoyed by the Q3 FY 2020 earnings release. Apple shares dipped in September 2020 before gradually reclaiming lost ground through late January 2021, at which point they dipped again. Most recently, in April 2021, Apple shares have risen, helping to provide a 1-year trailing total return of 91.7% versus 45.4% for the S&P 500.\nSource: TradingView.Apple Earnings History\nApple's quarterly EPS performance has fluctuated during COVID-19 while remaining generally positive, save for a decline of 3.0% for Q4 FY 2020. Otherwise, since Q2 FY 2020, the first quarter to reflect the pandemic, quarters with YOY earnings growth have ranged from 3.8% to 34.6%. Analysts now expect Apple to significantly exceed the upper end of that range, posting YOY EPS growth for Q2 FY 2021 of 54.8%. This would be the fastest quarterly EPS growth in at least 12 quarters.1\nApple's revenue also has been consistently improving in recent quarters. The company has posted YOY revenue gains in 9 of the past 11 quarters. Revenue growth nearly stalled at a 0.5% gain in Q2 FY 2020, but the pandemic period has also seen the strongest gains. Revenue grew by 21.4% YOY for Q1 FY 2021, the strongest pace in nearly three years. Analysts estimate that Q2 FY 2021 will far outpace even that torrid rate, with 32.7% revenue growth.1\n\n\n\nApple Key Stats\n\n\n\n\nEstimate for Q2 FY 2021\nQ2 FY 2020\nQ2 FY 2019\n\n\nEarnings Per Share ($)\n0.99\n0.64\n0.61\n\n\nRevenue ($B)\n77.4\n58.3\n58.0\n\n\nServices Revenue ($B)\n15.7\n13.3\n11.5\n\n\n\nSource:Visible Alpha\nThe Key Metric\nAs mentioned, a major focus for investors this quarter may be on Apple's services revenue. The company is pivoting toward services because they have dramatically higher profit margins and have steadier sales relative to Apple's popular hardware products. Apple's services include streaming services such as movie and TV entertainment provider Apple TV+, video game seller Apple Arcade, news services, and digital content stores including the iTunes Store and the App Store, as well as Apple Pay, and AppleCare. It also includes a varietyof other services that support Apple's hardware devices. Apple's ability to shift growth toward its highly profitable services area shows how it can pivot and execute strategy despite its monumental size.\nAnalysts predict that Apple will grow its services revenue by 17.6% to $15.7 billion for Q2 FY 2021, the fastest growth in six quarters except for Q1, which saw nearly 24% growth. The company has achieved steady and significant growth in services revenue during the past four years, with quarterly YOY growth ranging from 12.6% to 40.0%. Analysts predict that Apple will generate services revenue growth of 18.8% for FY 2021, the fastest growth rate since FY 2018.","news_type":1,"symbols_score_info":{"AAPL":0.9}},"isVote":1,"tweetType":1,"viewCount":876,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":100331085,"gmtCreate":1619579317047,"gmtModify":1634211591181,"author":{"id":"3568120328839040","authorId":"3568120328839040","name":"Nicklee","avatar":"https://static.tigerbbs.com/726542c1c77a9195242b80be5a58e00a","crmLevel":12,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3568120328839040","authorIdStr":"3568120328839040"},"themes":[],"htmlText":"Nio in five years. &gt;&gt;&gt;🌙","listText":"Nio in five years. &gt;&gt;&gt;🌙","text":"Nio in five years. >>>🌙","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/100331085","repostId":"1105336000","repostType":4,"isVote":1,"tweetType":1,"viewCount":1340,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":346503629,"gmtCreate":1618060057461,"gmtModify":1634295028898,"author":{"id":"3568120328839040","authorId":"3568120328839040","name":"Nicklee","avatar":"https://static.tigerbbs.com/726542c1c77a9195242b80be5a58e00a","crmLevel":12,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3568120328839040","authorIdStr":"3568120328839040"},"themes":[],"htmlText":"Like and comment thanks!","listText":"Like and comment thanks!","text":"Like and comment thanks!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":3,"repostSize":0,"link":"https://laohu8.com/post/346503629","repostId":"2126333180","repostType":4,"isVote":1,"tweetType":1,"viewCount":1200,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":341991860,"gmtCreate":1617768321350,"gmtModify":1634296618101,"author":{"id":"3568120328839040","authorId":"3568120328839040","name":"Nicklee","avatar":"https://static.tigerbbs.com/726542c1c77a9195242b80be5a58e00a","crmLevel":12,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3568120328839040","authorIdStr":"3568120328839040"},"themes":[],"htmlText":"Buy?","listText":"Buy?","text":"Buy?","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/341991860","repostId":"1126319761","repostType":4,"isVote":1,"tweetType":1,"viewCount":1368,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":341991398,"gmtCreate":1617768288714,"gmtModify":1634296618344,"author":{"id":"3568120328839040","authorId":"3568120328839040","name":"Nicklee","avatar":"https://static.tigerbbs.com/726542c1c77a9195242b80be5a58e00a","crmLevel":12,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3568120328839040","authorIdStr":"3568120328839040"},"themes":[],"htmlText":"Like and comment please","listText":"Like and comment please","text":"Like and comment please","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":5,"commentSize":3,"repostSize":0,"link":"https://laohu8.com/post/341991398","repostId":"1120109562","repostType":4,"isVote":1,"tweetType":1,"viewCount":1275,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":349767061,"gmtCreate":1617640213953,"gmtModify":1634297364933,"author":{"id":"3568120328839040","authorId":"3568120328839040","name":"Nicklee","avatar":"https://static.tigerbbs.com/726542c1c77a9195242b80be5a58e00a","crmLevel":12,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3568120328839040","authorIdStr":"3568120328839040"},"themes":[],"htmlText":"Hello","listText":"Hello","text":"Hello","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/349767061","repostId":"2125765476","repostType":4,"isVote":1,"tweetType":1,"viewCount":1051,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":352917608,"gmtCreate":1616856387404,"gmtModify":1634523720076,"author":{"id":"3568120328839040","authorId":"3568120328839040","name":"Nicklee","avatar":"https://static.tigerbbs.com/726542c1c77a9195242b80be5a58e00a","crmLevel":12,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3568120328839040","authorIdStr":"3568120328839040"},"themes":[],"htmlText":"Please like and comment :)&nbsp;","listText":"Please like and comment :)&nbsp;","text":"Please like and comment :)","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/352917608","repostId":"1141686975","repostType":4,"repost":{"id":"1141686975","kind":"news","weMediaInfo":{"introduction":"Providing stock market headlines, business news, financials and earnings ","home_visible":1,"media_name":"Tiger Newspress","id":"1079075236","head_image":"https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba"},"pubTimestamp":1616780260,"share":"https://www.laohu8.com/m/news/1141686975?lang=zh_CN&edition=full","pubTime":"2021-03-27 01:37","market":"us","language":"en","title":"Zhihu Technology fall on its first day of trading<blockquote>知乎科技上市首日下跌</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1141686975","media":"Tiger Newspress","summary":"Zhihu Technology shares opened at $8.02 each on Friday, about 15.6% lower than the company’s IPO pri","content":"<p>Zhihu Technology shares opened at $8.02&nbsp;each on Friday, about 15.6% lower than the company’s IPO price&nbsp;$9.5.Zhihu IPO prices at low end of the range, valuing company at about $5.3 billion.</p><p><blockquote>知乎科技股价周五开盘价为每股8.02美元，比该公司9.5美元的IPO价格低约15.6%。知乎IPO价格处于区间低端，公司估值约为53亿美元。</blockquote></p><p><img src=\"https://static.tigerbbs.com/4672a089b4ebb0a889cbfbeb32b48594\" tg-width=\"1920\" tg-height=\"959\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p>Zhihu Inc.&nbsp;announced Friday the pricing of its initial public offering, at $9.50 per American depositary share, which was at the low end of the expected range. The China-based online content company offered 55 million ADS in the IPO to raise $522.5 million, while the pricing valued the company at about $5.31 billion.</p><p><blockquote>知乎公司周五宣布其首次公开募股定价为每股美国存托股9.50美元，处于预期区间的低端。这家总部位于中国的在线内容公司在IPO中发行了5500万份ADS，筹集了5.225亿美元，而该公司的定价约为53.1亿美元。</blockquote></p><p>Zhihu has a similar business model as Quora where millions of people ask questions and exchange their views and experiences. Zhihu has become the largest online question and answer community in China.</p><p><blockquote>知乎的商业模式与Quora相似，数百万人提问并交流他们的观点和经验。知乎已经成为国内最大的在线问答社区。</blockquote></p><p><b>Sales Breakdown</b></p><p><blockquote><b>销售明细</b></blockquote></p><p>Advertising and paid memberships account for the biggest portion of the company's revenues. Advertising accounted for 86.1% and 62.4% of total revenues in 2019 and 2020, respectively. We estimate advertising as a percentage of revenues to gradually decline in the next five years as it is offset by the faster growing Paid Memberships and Content Commerce Solutions. We estimate advertising as a percentage of sales to decline to 34.1% in 2021 and 22.3% in 2025.</p><p><blockquote>广告和付费会员占公司收入的最大部分。2019年和2020年，广告分别占总收入的86.1%和62.4%。我们预计广告占收入的百分比将在未来五年内逐渐下降，因为它被更快增长的付费会员和内容商务解决方案所抵消。我们预计广告占销售额的百分比将在2021年下降至34.1%，在2025年下降至22.3%。</blockquote></p><p>Paid Memberships represented 13.1% of total revenues in 2019, which increased to 23.7% of total revenues in 2020. We have assumed Paid Membership revenues as a percentage of total revenues to increase to 31.5% in 2021 and 37.8% in 2025.</p><p><blockquote>付费会员占2019年总收入的13.1%，2020年增至总收入的23.7%。我们假设付费会员收入占总收入的百分比将在2021年和2025年分别增至31.5%和37.8%。</blockquote></p><p>Content Commerce Solutions and Other sales also increased sharply in 2020. Content Commerce Solutions revenues jumped from 0.6 million RMB in 2019 to 135.8 million RMB in 2020. In early 2020, the company launched Content-Commerce solutions, which provide merchants and brands a one-stop shop for all of their sales and marketing needs, including marketing plans. We have assumed Content Commerce Solutions as a percentage of total revenue to jump from 10% in 2020 to 17.8% in 2021 and 32.3% in 2025.</p><p><blockquote>2020年，内容商务解决方案和其他销售额也大幅增长。内容商务解决方案收入从2019年的60万元跃升至2020年的1.358亿元。2020年初，该公司推出了内容商务解决方案，为商家和品牌提供一站式服务，满足其所有销售和营销需求，包括营销计划。我们假设内容商务解决方案占总收入的百分比将从2020年的10%跃升至2021年的17.8%和2025年的32.3%。</blockquote></p><p><b>Gross Margins</b></p><p><blockquote><b>毛利率</b></blockquote></p><p>The company's gross margins improved from 46.6% in 2019 to 56.0% in 2020, driven by an overall improving business scalability. We have assumed further improvements in gross margins to 57.4% in 2021 and 62.3% in 2025.</p><p><blockquote>在业务可扩展性整体提升的推动下，公司毛利率从2019年的46.6%提升至2020年的56.0%。我们假设毛利率在2021年和2025年进一步提高至57.4%和62.3%。</blockquote></p><p><b>Total Operating Expenses and Operating Margins</b></p><p><blockquote><b>总营业费用和营业利润率</b></blockquote></p><p>Total operating expenses as a percentage of revenues declined significantly from 204.4% in 2019 to 100.6% in 2020. We expect this ratio to improve further to 79% in 2021, 69.2% in 2022, and 57.2% in 2025. The bulk of the improvements in operating expenses is coming from lower SG&amp;A and R&amp;D expenses as a percentage of revenues in the next five years.</p><p><blockquote>总运营费用占收入的百分比由2019年的204.4%大幅下降至2020年的100.6%。我们预计这一比例将在2021年进一步提高至79%，2022年为69.2%，2025年为57.2%。运营费用的改善大部分来自未来五年SG&amp;A和R&amp;D费用占收入百分比的降低。</blockquote></p><p><img src=\"https://static.tigerbbs.com/c019cc86f4d4c1d9ffe15d3b4a4bfa75\" tg-width=\"772\" tg-height=\"480\" referrerpolicy=\"no-referrer\"><img src=\"https://static.tigerbbs.com/ef629be32d2c34d625cb287ad648206d\" tg-width=\"757\" tg-height=\"488\" referrerpolicy=\"no-referrer\"><img src=\"https://static.tigerbbs.com/b9561a02993fbc88c2cad88e68c08730\" tg-width=\"920\" tg-height=\"485\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p><b>Company Background</b></p><p><blockquote><b>公司背景</b></blockquote></p><p>At the end of 2020, Zhihu had more than 43.1 million cumulative content creators that contributed 315 million questions and answers. In 4Q 2020, the company had 75.7 million average monthly active users, up 33% YoY. One of the key strengths of the company is that it is recognized as one of the most trustworthy online content communities and regarded as providing one of the highest quality content in China. Zhihu has tried to capitalize on its large user base to provide numerous multimedia functions including live streaming, e-commerce, online education, and other video content.</p><p><blockquote>2020年底，知乎累计有超过4310万内容创作者，贡献了3.15亿个问答。2020年第四季度，该公司平均月活跃用户为7570万，同比增长33%。该公司的关键优势之一是，它被公认为最值得信赖的在线内容社区之一，并被视为提供中国最优质的内容之一。知乎试图利用其庞大的用户群提供众多多媒体功能，包括直播、电子商务、在线教育和其他视频内容。</blockquote></p><p>In August 2019, Zhihu received $434 million in funding from leading investors including Baidu and Kuaishou Technology, valuing the company at $3.5 billion. Given that the company had $97 million in sales in 2019, this would suggest a P/S valuation multiple of 36x. If we take the same P/S multiple apply to the company's 2020 sales of $207 million, this would suggest an implied valuation of $7.5 billion.</p><p><blockquote>2019年8月，知乎获得了包括百度和快手科技在内的领先投资者4.34亿美元的融资，公司估值为35亿美元。鉴于该公司2019年的销售额为9700万美元，这意味着市盈率估值倍数为36倍。如果我们将相同的市盈率倍数应用于该公司2020年2.07亿美元的销售额，这将表明隐含估值为75亿美元。</blockquote></p><p>Zhihu was originally developed as a question and answer online community in 2010. At the end of 2020, there were a total of 315 million Q&amp;As spanning more than 1,000 verticals and 571,000 topics. Zhihu is one of the top five comprehensive online content communities in China, in terms of average mobile MAUs and revenue in 2020. The company uses artificial intelligence, cloud, and big data algorithms to improve the optimization of its content and services.</p><p><blockquote>知乎最初是在2010年作为一个问答在线社区开发的。截至2020年底，共有3.15亿次问答，跨越1000多个垂直领域和57.1万个主题。按2020年平均移动月活跃用户数及收入计，知乎是中国五大综合在线内容社区之一。该公司使用人工智能、云和大数据算法来提高其内容和服务的优化。</blockquote></p><p><b>Major Shareholders of Zhihu</b></p><p><blockquote><b>知乎主要股东</b></blockquote></p><p>The founder &amp; CEO&nbsp;Zhou Yuanowns an 8.2% stake in the company (but 46.6% voting rights). Sinovation Ventures owns a 13.1% stake and Tencent Holdings Ltd. owns a 12.3% stake of Zhihu.</p><p><blockquote>创始人兼首席执行官周元拥有该公司8.2%的股份（但拥有46.6%的投票权）。创新工场拥有知乎13.1%的股份，腾讯控股控股有限公司拥有知乎12.3%的股份。</blockquote></p><p><b>Key Demographics</b></p><p><blockquote><b>关键人口统计</b></blockquote></p><p></p><p>The diagram below provides some of the key demographics of Zhihu user base. Males accounted for 56.9% of total users. People under 30 years old accounted for 78.7% of its total user base. Tier I and new tier I cities represented 52.6% of total user base. Many of the users of Zhihu are students and white collar professionals.</p><p><blockquote>下图提供了知乎用户群的一些关键人口统计数据。男性用户占总用户的56.9%。30岁以下人群占其总用户群的78.7%。一线及新一线城市佔总用户群的52.6%。知乎的很多用户都是学生和白领专业人士。</blockquote></p><p><img src=\"https://static.tigerbbs.com/524d689472daad1c99491d74dfdbfe24\" tg-width=\"295\" tg-height=\"389\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p><b>Revenue Breakdown</b></p><p><blockquote><b>收入明细</b></blockquote></p><p>Advertising and paid memberships account for the biggest portion of the company's revenues. Advertising accounted for 86.1% and 62.4% of total revenues in 2019 and 2020, respectively. The company's advertising revenue is mainly driven by its MAUs and advertising revenue per MAU. The company's MAUs increased by 42.7% YoY to 68.5 million in 2020. The company started its online advertising business in 2016 and introduced paid content in 2018.</p><p><blockquote>广告和付费会员占公司收入的最大部分。2019年和2020年，广告分别占总收入的86.1%和62.4%。该公司的广告收入主要由其月活跃用户数和每个月活跃用户数的广告收入推动。2020年，公司月活跃用户数同比增长42.7%至6850万。该公司于2016年开始在线广告业务，并于2018年引入付费内容。</blockquote></p><p>Paid memberships represented 13.1% of total revenues in 2019, which increased to 23.7% of total revenues in 2020. Average monthly members jumped by 311.5% YoY to 2.36 million in 2020, which is a testament of an increasing number of customers that value the premium content available on Zhihu.</p><p><blockquote>付费会员占2019年总收入的13.1%，2020年增至总收入的23.7%。2020年，月均会员同比增长311.5%至236万，这证明越来越多的客户重视知乎上的优质内容。</blockquote></p><p>In March 2019, the company introduced the Yan Selection membership program, making it the first payment-based questions &amp; answers community. It provides its members with unlimited access to about 3.4 million paid content including online lectures, columns, audio books, and e-journals. This is one of the biggest strengths of the company as it shows how high quality data and content can generate serious amount of revenues and it also provides a more steady monthly revenue inflow.</p><p><blockquote>2019年3月，公司推出Yan Selection会员计划，使其成为第一个基于付费的问答社区。它为会员提供了对约340万个付费内容的无限制访问，包括在线讲座、专栏、有声读物和电子期刊。这是该公司最大的优势之一，因为它显示了高质量的数据和内容如何能够产生大量收入，并且还提供了更稳定的每月收入流入。</blockquote></p><p>Content Commerce Solutions and Other sales also increased sharply in 2020. Content Commerce Solutions revenues jumped from 0.6 million RMB in 2019 to 135.8 million RMB in 2020. In early 2020, the company launched Content-Commerce solutions, which provide merchants and brands a one-stop shop for all of their sales and marketing needs, including marketing plans, assigning the most relevant content creators to interested users, and facilitating content creation.</p><p><blockquote>2020年，内容商务解决方案和其他销售额也大幅增长。内容商务解决方案收入从2019年的60万元跃升至2020年的1.358亿元。2020年初，该公司推出了内容商务解决方案，为商家和品牌提供一站式服务，满足其所有销售和营销需求，包括营销计划、为感兴趣的用户分配最相关的内容创作者以及促进内容创作。</blockquote></p><p>China's content-commerce solution market is expected to be one of the fastest growing sectors in the next several years. According to CIC Consultancy, China's content-commerce solution market is expected to enjoy a strong CAGR growth of 46.4% from 2019 to 2025 (112.3 billion RMB).</p><p><blockquote>中国的内容商务解决方案市场预计将成为未来几年增长最快的行业之一。根据灼识谘询的资料，中国内容商务解决方案市场预期于2019年至2025年将享有46.4%的强劲复合年增长率（1,123亿元人民币）。</blockquote></p><p><b>Market Opportunities</b></p><p><blockquote><b>市场机会</b></blockquote></p><p><b>China’s Online Content Communities Market Size</b></p><p><blockquote><b>中国在线内容社区市场规模</b></blockquote></p><p>Online content communities refer to UGC (user generated content)-focused (including PUGC (professional user generated content) focused online content market players where content creators are also users, who are actively engaged within the communities. The content communities generally can stimulate higher level of user engagement, more interactive user experience, and enjoy lower content cost, compared to PGC (professionally generated content) players. PGC is content created by the branded company or organization.</p><p><blockquote>在线内容社区是指专注于UGC（用户生成内容）（包括PUGC（专业用户生成内容））的在线内容市场参与者，其中内容创作者也是用户，他们积极参与社区。与PGC（专业生成内容）玩家相比，内容社区通常可以激发更高水平的用户参与度、更具互动性的用户体验，并享受更低的内容成本。PGC是由品牌公司或组织创建的内容。</blockquote></p><p>China's online content communities market size increased from 38.6 billion RMB in 2015 to 275.8 billion RMB in 2019 and is further expected to rise to 1.3 trillion RMB in 2025, representing a CAGR of 30.3% from 2019 to 2025, which is higher than the overall online content market growth.</p><p><blockquote>中国在线内容社区市场规模由2015年的386亿元人民币增至2019年的2758亿元人民币，预计将进一步增至2025年的1.3万亿元人民币，2019年至2025年的复合年增长率为30.3%，高于整体在线内容市场增长。</blockquote></p><p>China's online content community market has more diversified monetization channels including online advertising, paid membership, content e-commerce, content-commerce solutions, virtual gifting in live streaming, online games, and online education services. In comparison, the US online content community's monetization is mainly through advertising.</p><p><blockquote>中国在线内容社区市场拥有更多元化的变现渠道，包括在线广告、付费会员、内容电商、内容电商解决方案、直播虚拟礼品、在线游戏及在线教育服务。相比之下，美国在线内容社区的变现主要是通过广告。</blockquote></p><p>One of the major positives about the company is the growing trend of more Chinese consumers that are willing to pay money for higher quality content. The number of paying users in China’s online content communities is expected to increase at a CAGR of 17.1% between 2019 and 2025, which means an increase of 360.4 million extra paying users of online content communities to 588.2 million in 2025.</p><p><blockquote>该公司的一个主要积极因素是，越来越多的中国消费者愿意为更高质量的内容付费。预计2019年至2025年期间，中国在线内容社区的付费用户数量将以17.1%的复合年增长率增长，这意味着在线内容社区的额外付费用户将增加3.604亿至2025年的5.882亿。</blockquote></p><p><b>China's Online Content Market</b></p><p><blockquote><b>中国在线内容市场</b></blockquote></p><p>China's online content market tripled from 2015 to reach 1.2 trillion RMB in 2019. This market is expected to increase to 3.7 trillion RMB in 2025, representing a CAGR of 21.4% from 2019 to 2025.</p><p><blockquote>中国在线内容市场较2015年增长两倍，2019年达到1.2万亿人民币。预计该市场将于2025年增至3.7万亿元人民币，2019年至2025年的复合年增长率为21.4%。</blockquote></p><p><b>China’s Online Content Market Size (in terms of revenue), 2015-2025E</b></p><p><blockquote><b>二零一五年至二零二五年（估计）中国在线内容市场规模（以收入计）</b></blockquote></p><p><img src=\"https://static.tigerbbs.com/69a7db9cacf26245273702a255aabdb8\" tg-width=\"573\" tg-height=\"258\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p><b>Market Size of China’s Online Content Communities (in terms of revenue),2015-2025E</b></p><p><blockquote><b>二零一五年至二零二五年（估计）中国在线内容社区的市场规模（以收益计）</b></blockquote></p><p><img src=\"https://static.tigerbbs.com/aee42792caf4aa2cbdcd17f757a75727\" tg-width=\"584\" tg-height=\"285\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p><b>China’s Paid Membership Market Size (in terms of revenue), 2015-2025E</b></p><p><blockquote><b>中国付费会员市场规模（以收入计），2015年至2025年（估计）</b></blockquote></p><p></p><p><img src=\"https://static.tigerbbs.com/77ff121d78cb1dd922d524a78570152e\" tg-width=\"520\" tg-height=\"286\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p><b>Content-commerce solutions</b></p><p><blockquote><b>内容商务解决方案</b></blockquote></p><p>To provide integrated marketing services, the online content communities provide content-commerce solutions for content creation, content distribution, and content conversion. The company provides integrated content-commerce solutions, providing merchants and brands one-stop services for all their sales and marketing needs, from making marketing plans, facilitating content creation, assigning the most relevant content creators, to distributing to the interested users. China's content commerce solution market is expected to grow from 11.4 billion RMB in 2019 to 112.3 billion RMB in 2025, at a CAGR of 46.4%.</p><p><blockquote>为了提供整合营销服务，在线内容社区为内容创建、内容分发和内容转换提供内容商务解决方案。该公司提供综合内容商务解决方案，为商家和品牌的所有销售和营销需求提供一站式服务，从制定营销计划、促进内容创作、分配最相关的内容创作者，到向感兴趣的用户分发。中国内容商务解决方案市场预期将由2019年的人民币114亿元增长至2025年的人民币1123亿元，复合年增长率为46.4%。</blockquote></p><p><b>China’s Content-Commerce Solution Market Size (in terms of revenue), 2015-2025E</b></p><p><blockquote><b>二零一五年至二零二五年（估计）中国内容商务解决方案市场规模（以收入计）</b></blockquote></p><p><img src=\"https://static.tigerbbs.com/01a230d3fb2d4cf4aeeebfd5c3c691c3\" tg-width=\"520\" tg-height=\"269\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Zhihu Technology fall on its first day of trading<blockquote>知乎科技上市首日下跌</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nZhihu Technology fall on its first day of trading<blockquote>知乎科技上市首日下跌</blockquote>\n</h2>\n<h4 class=\"meta\">\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1079075236\">\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Tiger Newspress </p>\n<p class=\"h-time smaller\">2021-03-27 01:37</p>\n</div>\n</a>\n</h4>\n</header>\n<article>\n<p>Zhihu Technology shares opened at $8.02&nbsp;each on Friday, about 15.6% lower than the company’s IPO price&nbsp;$9.5.Zhihu IPO prices at low end of the range, valuing company at about $5.3 billion.</p><p><blockquote>知乎科技股价周五开盘价为每股8.02美元，比该公司9.5美元的IPO价格低约15.6%。知乎IPO价格处于区间低端，公司估值约为53亿美元。</blockquote></p><p><img src=\"https://static.tigerbbs.com/4672a089b4ebb0a889cbfbeb32b48594\" tg-width=\"1920\" tg-height=\"959\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p>Zhihu Inc.&nbsp;announced Friday the pricing of its initial public offering, at $9.50 per American depositary share, which was at the low end of the expected range. The China-based online content company offered 55 million ADS in the IPO to raise $522.5 million, while the pricing valued the company at about $5.31 billion.</p><p><blockquote>知乎公司周五宣布其首次公开募股定价为每股美国存托股9.50美元，处于预期区间的低端。这家总部位于中国的在线内容公司在IPO中发行了5500万份ADS，筹集了5.225亿美元，而该公司的定价约为53.1亿美元。</blockquote></p><p>Zhihu has a similar business model as Quora where millions of people ask questions and exchange their views and experiences. Zhihu has become the largest online question and answer community in China.</p><p><blockquote>知乎的商业模式与Quora相似，数百万人提问并交流他们的观点和经验。知乎已经成为国内最大的在线问答社区。</blockquote></p><p><b>Sales Breakdown</b></p><p><blockquote><b>销售明细</b></blockquote></p><p>Advertising and paid memberships account for the biggest portion of the company's revenues. Advertising accounted for 86.1% and 62.4% of total revenues in 2019 and 2020, respectively. We estimate advertising as a percentage of revenues to gradually decline in the next five years as it is offset by the faster growing Paid Memberships and Content Commerce Solutions. We estimate advertising as a percentage of sales to decline to 34.1% in 2021 and 22.3% in 2025.</p><p><blockquote>广告和付费会员占公司收入的最大部分。2019年和2020年，广告分别占总收入的86.1%和62.4%。我们预计广告占收入的百分比将在未来五年内逐渐下降，因为它被更快增长的付费会员和内容商务解决方案所抵消。我们预计广告占销售额的百分比将在2021年下降至34.1%，在2025年下降至22.3%。</blockquote></p><p>Paid Memberships represented 13.1% of total revenues in 2019, which increased to 23.7% of total revenues in 2020. We have assumed Paid Membership revenues as a percentage of total revenues to increase to 31.5% in 2021 and 37.8% in 2025.</p><p><blockquote>付费会员占2019年总收入的13.1%，2020年增至总收入的23.7%。我们假设付费会员收入占总收入的百分比将在2021年和2025年分别增至31.5%和37.8%。</blockquote></p><p>Content Commerce Solutions and Other sales also increased sharply in 2020. Content Commerce Solutions revenues jumped from 0.6 million RMB in 2019 to 135.8 million RMB in 2020. In early 2020, the company launched Content-Commerce solutions, which provide merchants and brands a one-stop shop for all of their sales and marketing needs, including marketing plans. We have assumed Content Commerce Solutions as a percentage of total revenue to jump from 10% in 2020 to 17.8% in 2021 and 32.3% in 2025.</p><p><blockquote>2020年，内容商务解决方案和其他销售额也大幅增长。内容商务解决方案收入从2019年的60万元跃升至2020年的1.358亿元。2020年初，该公司推出了内容商务解决方案，为商家和品牌提供一站式服务，满足其所有销售和营销需求，包括营销计划。我们假设内容商务解决方案占总收入的百分比将从2020年的10%跃升至2021年的17.8%和2025年的32.3%。</blockquote></p><p><b>Gross Margins</b></p><p><blockquote><b>毛利率</b></blockquote></p><p>The company's gross margins improved from 46.6% in 2019 to 56.0% in 2020, driven by an overall improving business scalability. We have assumed further improvements in gross margins to 57.4% in 2021 and 62.3% in 2025.</p><p><blockquote>在业务可扩展性整体提升的推动下，公司毛利率从2019年的46.6%提升至2020年的56.0%。我们假设毛利率在2021年和2025年进一步提高至57.4%和62.3%。</blockquote></p><p><b>Total Operating Expenses and Operating Margins</b></p><p><blockquote><b>总营业费用和营业利润率</b></blockquote></p><p>Total operating expenses as a percentage of revenues declined significantly from 204.4% in 2019 to 100.6% in 2020. We expect this ratio to improve further to 79% in 2021, 69.2% in 2022, and 57.2% in 2025. The bulk of the improvements in operating expenses is coming from lower SG&amp;A and R&amp;D expenses as a percentage of revenues in the next five years.</p><p><blockquote>总运营费用占收入的百分比由2019年的204.4%大幅下降至2020年的100.6%。我们预计这一比例将在2021年进一步提高至79%，2022年为69.2%，2025年为57.2%。运营费用的改善大部分来自未来五年SG&amp;A和R&amp;D费用占收入百分比的降低。</blockquote></p><p><img src=\"https://static.tigerbbs.com/c019cc86f4d4c1d9ffe15d3b4a4bfa75\" tg-width=\"772\" tg-height=\"480\" referrerpolicy=\"no-referrer\"><img src=\"https://static.tigerbbs.com/ef629be32d2c34d625cb287ad648206d\" tg-width=\"757\" tg-height=\"488\" referrerpolicy=\"no-referrer\"><img src=\"https://static.tigerbbs.com/b9561a02993fbc88c2cad88e68c08730\" tg-width=\"920\" tg-height=\"485\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p><b>Company Background</b></p><p><blockquote><b>公司背景</b></blockquote></p><p>At the end of 2020, Zhihu had more than 43.1 million cumulative content creators that contributed 315 million questions and answers. In 4Q 2020, the company had 75.7 million average monthly active users, up 33% YoY. One of the key strengths of the company is that it is recognized as one of the most trustworthy online content communities and regarded as providing one of the highest quality content in China. Zhihu has tried to capitalize on its large user base to provide numerous multimedia functions including live streaming, e-commerce, online education, and other video content.</p><p><blockquote>2020年底，知乎累计有超过4310万内容创作者，贡献了3.15亿个问答。2020年第四季度，该公司平均月活跃用户为7570万，同比增长33%。该公司的关键优势之一是，它被公认为最值得信赖的在线内容社区之一，并被视为提供中国最优质的内容之一。知乎试图利用其庞大的用户群提供众多多媒体功能，包括直播、电子商务、在线教育和其他视频内容。</blockquote></p><p>In August 2019, Zhihu received $434 million in funding from leading investors including Baidu and Kuaishou Technology, valuing the company at $3.5 billion. Given that the company had $97 million in sales in 2019, this would suggest a P/S valuation multiple of 36x. If we take the same P/S multiple apply to the company's 2020 sales of $207 million, this would suggest an implied valuation of $7.5 billion.</p><p><blockquote>2019年8月，知乎获得了包括百度和快手科技在内的领先投资者4.34亿美元的融资，公司估值为35亿美元。鉴于该公司2019年的销售额为9700万美元，这意味着市盈率估值倍数为36倍。如果我们将相同的市盈率倍数应用于该公司2020年2.07亿美元的销售额，这将表明隐含估值为75亿美元。</blockquote></p><p>Zhihu was originally developed as a question and answer online community in 2010. At the end of 2020, there were a total of 315 million Q&amp;As spanning more than 1,000 verticals and 571,000 topics. Zhihu is one of the top five comprehensive online content communities in China, in terms of average mobile MAUs and revenue in 2020. The company uses artificial intelligence, cloud, and big data algorithms to improve the optimization of its content and services.</p><p><blockquote>知乎最初是在2010年作为一个问答在线社区开发的。截至2020年底，共有3.15亿次问答，跨越1000多个垂直领域和57.1万个主题。按2020年平均移动月活跃用户数及收入计，知乎是中国五大综合在线内容社区之一。该公司使用人工智能、云和大数据算法来提高其内容和服务的优化。</blockquote></p><p><b>Major Shareholders of Zhihu</b></p><p><blockquote><b>知乎主要股东</b></blockquote></p><p>The founder &amp; CEO&nbsp;Zhou Yuanowns an 8.2% stake in the company (but 46.6% voting rights). Sinovation Ventures owns a 13.1% stake and Tencent Holdings Ltd. owns a 12.3% stake of Zhihu.</p><p><blockquote>创始人兼首席执行官周元拥有该公司8.2%的股份（但拥有46.6%的投票权）。创新工场拥有知乎13.1%的股份，腾讯控股控股有限公司拥有知乎12.3%的股份。</blockquote></p><p><b>Key Demographics</b></p><p><blockquote><b>关键人口统计</b></blockquote></p><p></p><p>The diagram below provides some of the key demographics of Zhihu user base. Males accounted for 56.9% of total users. People under 30 years old accounted for 78.7% of its total user base. Tier I and new tier I cities represented 52.6% of total user base. Many of the users of Zhihu are students and white collar professionals.</p><p><blockquote>下图提供了知乎用户群的一些关键人口统计数据。男性用户占总用户的56.9%。30岁以下人群占其总用户群的78.7%。一线及新一线城市佔总用户群的52.6%。知乎的很多用户都是学生和白领专业人士。</blockquote></p><p><img src=\"https://static.tigerbbs.com/524d689472daad1c99491d74dfdbfe24\" tg-width=\"295\" tg-height=\"389\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p><b>Revenue Breakdown</b></p><p><blockquote><b>收入明细</b></blockquote></p><p>Advertising and paid memberships account for the biggest portion of the company's revenues. Advertising accounted for 86.1% and 62.4% of total revenues in 2019 and 2020, respectively. The company's advertising revenue is mainly driven by its MAUs and advertising revenue per MAU. The company's MAUs increased by 42.7% YoY to 68.5 million in 2020. The company started its online advertising business in 2016 and introduced paid content in 2018.</p><p><blockquote>广告和付费会员占公司收入的最大部分。2019年和2020年，广告分别占总收入的86.1%和62.4%。该公司的广告收入主要由其月活跃用户数和每个月活跃用户数的广告收入推动。2020年，公司月活跃用户数同比增长42.7%至6850万。该公司于2016年开始在线广告业务，并于2018年引入付费内容。</blockquote></p><p>Paid memberships represented 13.1% of total revenues in 2019, which increased to 23.7% of total revenues in 2020. Average monthly members jumped by 311.5% YoY to 2.36 million in 2020, which is a testament of an increasing number of customers that value the premium content available on Zhihu.</p><p><blockquote>付费会员占2019年总收入的13.1%，2020年增至总收入的23.7%。2020年，月均会员同比增长311.5%至236万，这证明越来越多的客户重视知乎上的优质内容。</blockquote></p><p>In March 2019, the company introduced the Yan Selection membership program, making it the first payment-based questions &amp; answers community. It provides its members with unlimited access to about 3.4 million paid content including online lectures, columns, audio books, and e-journals. This is one of the biggest strengths of the company as it shows how high quality data and content can generate serious amount of revenues and it also provides a more steady monthly revenue inflow.</p><p><blockquote>2019年3月，公司推出Yan Selection会员计划，使其成为第一个基于付费的问答社区。它为会员提供了对约340万个付费内容的无限制访问，包括在线讲座、专栏、有声读物和电子期刊。这是该公司最大的优势之一，因为它显示了高质量的数据和内容如何能够产生大量收入，并且还提供了更稳定的每月收入流入。</blockquote></p><p>Content Commerce Solutions and Other sales also increased sharply in 2020. Content Commerce Solutions revenues jumped from 0.6 million RMB in 2019 to 135.8 million RMB in 2020. In early 2020, the company launched Content-Commerce solutions, which provide merchants and brands a one-stop shop for all of their sales and marketing needs, including marketing plans, assigning the most relevant content creators to interested users, and facilitating content creation.</p><p><blockquote>2020年，内容商务解决方案和其他销售额也大幅增长。内容商务解决方案收入从2019年的60万元跃升至2020年的1.358亿元。2020年初，该公司推出了内容商务解决方案，为商家和品牌提供一站式服务，满足其所有销售和营销需求，包括营销计划、为感兴趣的用户分配最相关的内容创作者以及促进内容创作。</blockquote></p><p>China's content-commerce solution market is expected to be one of the fastest growing sectors in the next several years. According to CIC Consultancy, China's content-commerce solution market is expected to enjoy a strong CAGR growth of 46.4% from 2019 to 2025 (112.3 billion RMB).</p><p><blockquote>中国的内容商务解决方案市场预计将成为未来几年增长最快的行业之一。根据灼识谘询的资料，中国内容商务解决方案市场预期于2019年至2025年将享有46.4%的强劲复合年增长率（1,123亿元人民币）。</blockquote></p><p><b>Market Opportunities</b></p><p><blockquote><b>市场机会</b></blockquote></p><p><b>China’s Online Content Communities Market Size</b></p><p><blockquote><b>中国在线内容社区市场规模</b></blockquote></p><p>Online content communities refer to UGC (user generated content)-focused (including PUGC (professional user generated content) focused online content market players where content creators are also users, who are actively engaged within the communities. The content communities generally can stimulate higher level of user engagement, more interactive user experience, and enjoy lower content cost, compared to PGC (professionally generated content) players. PGC is content created by the branded company or organization.</p><p><blockquote>在线内容社区是指专注于UGC（用户生成内容）（包括PUGC（专业用户生成内容））的在线内容市场参与者，其中内容创作者也是用户，他们积极参与社区。与PGC（专业生成内容）玩家相比，内容社区通常可以激发更高水平的用户参与度、更具互动性的用户体验，并享受更低的内容成本。PGC是由品牌公司或组织创建的内容。</blockquote></p><p>China's online content communities market size increased from 38.6 billion RMB in 2015 to 275.8 billion RMB in 2019 and is further expected to rise to 1.3 trillion RMB in 2025, representing a CAGR of 30.3% from 2019 to 2025, which is higher than the overall online content market growth.</p><p><blockquote>中国在线内容社区市场规模由2015年的386亿元人民币增至2019年的2758亿元人民币，预计将进一步增至2025年的1.3万亿元人民币，2019年至2025年的复合年增长率为30.3%，高于整体在线内容市场增长。</blockquote></p><p>China's online content community market has more diversified monetization channels including online advertising, paid membership, content e-commerce, content-commerce solutions, virtual gifting in live streaming, online games, and online education services. In comparison, the US online content community's monetization is mainly through advertising.</p><p><blockquote>中国在线内容社区市场拥有更多元化的变现渠道，包括在线广告、付费会员、内容电商、内容电商解决方案、直播虚拟礼品、在线游戏及在线教育服务。相比之下，美国在线内容社区的变现主要是通过广告。</blockquote></p><p>One of the major positives about the company is the growing trend of more Chinese consumers that are willing to pay money for higher quality content. The number of paying users in China’s online content communities is expected to increase at a CAGR of 17.1% between 2019 and 2025, which means an increase of 360.4 million extra paying users of online content communities to 588.2 million in 2025.</p><p><blockquote>该公司的一个主要积极因素是，越来越多的中国消费者愿意为更高质量的内容付费。预计2019年至2025年期间，中国在线内容社区的付费用户数量将以17.1%的复合年增长率增长，这意味着在线内容社区的额外付费用户将增加3.604亿至2025年的5.882亿。</blockquote></p><p><b>China's Online Content Market</b></p><p><blockquote><b>中国在线内容市场</b></blockquote></p><p>China's online content market tripled from 2015 to reach 1.2 trillion RMB in 2019. This market is expected to increase to 3.7 trillion RMB in 2025, representing a CAGR of 21.4% from 2019 to 2025.</p><p><blockquote>中国在线内容市场较2015年增长两倍，2019年达到1.2万亿人民币。预计该市场将于2025年增至3.7万亿元人民币，2019年至2025年的复合年增长率为21.4%。</blockquote></p><p><b>China’s Online Content Market Size (in terms of revenue), 2015-2025E</b></p><p><blockquote><b>二零一五年至二零二五年（估计）中国在线内容市场规模（以收入计）</b></blockquote></p><p><img src=\"https://static.tigerbbs.com/69a7db9cacf26245273702a255aabdb8\" tg-width=\"573\" tg-height=\"258\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p><b>Market Size of China’s Online Content Communities (in terms of revenue),2015-2025E</b></p><p><blockquote><b>二零一五年至二零二五年（估计）中国在线内容社区的市场规模（以收益计）</b></blockquote></p><p><img src=\"https://static.tigerbbs.com/aee42792caf4aa2cbdcd17f757a75727\" tg-width=\"584\" tg-height=\"285\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p><b>China’s Paid Membership Market Size (in terms of revenue), 2015-2025E</b></p><p><blockquote><b>中国付费会员市场规模（以收入计），2015年至2025年（估计）</b></blockquote></p><p></p><p><img src=\"https://static.tigerbbs.com/77ff121d78cb1dd922d524a78570152e\" tg-width=\"520\" tg-height=\"286\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p><b>Content-commerce solutions</b></p><p><blockquote><b>内容商务解决方案</b></blockquote></p><p>To provide integrated marketing services, the online content communities provide content-commerce solutions for content creation, content distribution, and content conversion. The company provides integrated content-commerce solutions, providing merchants and brands one-stop services for all their sales and marketing needs, from making marketing plans, facilitating content creation, assigning the most relevant content creators, to distributing to the interested users. China's content commerce solution market is expected to grow from 11.4 billion RMB in 2019 to 112.3 billion RMB in 2025, at a CAGR of 46.4%.</p><p><blockquote>为了提供整合营销服务，在线内容社区为内容创建、内容分发和内容转换提供内容商务解决方案。该公司提供综合内容商务解决方案，为商家和品牌的所有销售和营销需求提供一站式服务，从制定营销计划、促进内容创作、分配最相关的内容创作者，到向感兴趣的用户分发。中国内容商务解决方案市场预期将由2019年的人民币114亿元增长至2025年的人民币1123亿元，复合年增长率为46.4%。</blockquote></p><p><b>China’s Content-Commerce Solution Market Size (in terms of revenue), 2015-2025E</b></p><p><blockquote><b>二零一五年至二零二五年（估计）中国内容商务解决方案市场规模（以收入计）</b></blockquote></p><p><img src=\"https://static.tigerbbs.com/01a230d3fb2d4cf4aeeebfd5c3c691c3\" tg-width=\"520\" tg-height=\"269\" referrerpolicy=\"no-referrer\"></p><p><blockquote></blockquote></p><p></p>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"ZH":"知乎"},"is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1141686975","content_text":"Zhihu Technology shares opened at $8.02 each on Friday, about 15.6% lower than the company’s IPO price $9.5.Zhihu IPO prices at low end of the range, valuing company at about $5.3 billion.Zhihu Inc. announced Friday the pricing of its initial public offering, at $9.50 per American depositary share, which was at the low end of the expected range. The China-based online content company offered 55 million ADS in the IPO to raise $522.5 million, while the pricing valued the company at about $5.31 billion.Zhihu has a similar business model as Quora where millions of people ask questions and exchange their views and experiences. Zhihu has become the largest online question and answer community in China.Sales BreakdownAdvertising and paid memberships account for the biggest portion of the company's revenues. Advertising accounted for 86.1% and 62.4% of total revenues in 2019 and 2020, respectively. We estimate advertising as a percentage of revenues to gradually decline in the next five years as it is offset by the faster growing Paid Memberships and Content Commerce Solutions. We estimate advertising as a percentage of sales to decline to 34.1% in 2021 and 22.3% in 2025.Paid Memberships represented 13.1% of total revenues in 2019, which increased to 23.7% of total revenues in 2020. We have assumed Paid Membership revenues as a percentage of total revenues to increase to 31.5% in 2021 and 37.8% in 2025.Content Commerce Solutions and Other sales also increased sharply in 2020. Content Commerce Solutions revenues jumped from 0.6 million RMB in 2019 to 135.8 million RMB in 2020. In early 2020, the company launched Content-Commerce solutions, which provide merchants and brands a one-stop shop for all of their sales and marketing needs, including marketing plans. We have assumed Content Commerce Solutions as a percentage of total revenue to jump from 10% in 2020 to 17.8% in 2021 and 32.3% in 2025.Gross MarginsThe company's gross margins improved from 46.6% in 2019 to 56.0% in 2020, driven by an overall improving business scalability. We have assumed further improvements in gross margins to 57.4% in 2021 and 62.3% in 2025.Total Operating Expenses and Operating MarginsTotal operating expenses as a percentage of revenues declined significantly from 204.4% in 2019 to 100.6% in 2020. We expect this ratio to improve further to 79% in 2021, 69.2% in 2022, and 57.2% in 2025. The bulk of the improvements in operating expenses is coming from lower SG&A and R&D expenses as a percentage of revenues in the next five years.Company BackgroundAt the end of 2020, Zhihu had more than 43.1 million cumulative content creators that contributed 315 million questions and answers. In 4Q 2020, the company had 75.7 million average monthly active users, up 33% YoY. One of the key strengths of the company is that it is recognized as one of the most trustworthy online content communities and regarded as providing one of the highest quality content in China. Zhihu has tried to capitalize on its large user base to provide numerous multimedia functions including live streaming, e-commerce, online education, and other video content.In August 2019, Zhihu received $434 million in funding from leading investors including Baidu and Kuaishou Technology, valuing the company at $3.5 billion. Given that the company had $97 million in sales in 2019, this would suggest a P/S valuation multiple of 36x. If we take the same P/S multiple apply to the company's 2020 sales of $207 million, this would suggest an implied valuation of $7.5 billion.Zhihu was originally developed as a question and answer online community in 2010. At the end of 2020, there were a total of 315 million Q&As spanning more than 1,000 verticals and 571,000 topics. Zhihu is one of the top five comprehensive online content communities in China, in terms of average mobile MAUs and revenue in 2020. The company uses artificial intelligence, cloud, and big data algorithms to improve the optimization of its content and services.Major Shareholders of ZhihuThe founder & CEO Zhou Yuanowns an 8.2% stake in the company (but 46.6% voting rights). Sinovation Ventures owns a 13.1% stake and Tencent Holdings Ltd. owns a 12.3% stake of Zhihu.Key DemographicsThe diagram below provides some of the key demographics of Zhihu user base. Males accounted for 56.9% of total users. People under 30 years old accounted for 78.7% of its total user base. Tier I and new tier I cities represented 52.6% of total user base. Many of the users of Zhihu are students and white collar professionals.Revenue BreakdownAdvertising and paid memberships account for the biggest portion of the company's revenues. Advertising accounted for 86.1% and 62.4% of total revenues in 2019 and 2020, respectively. The company's advertising revenue is mainly driven by its MAUs and advertising revenue per MAU. The company's MAUs increased by 42.7% YoY to 68.5 million in 2020. The company started its online advertising business in 2016 and introduced paid content in 2018.Paid memberships represented 13.1% of total revenues in 2019, which increased to 23.7% of total revenues in 2020. Average monthly members jumped by 311.5% YoY to 2.36 million in 2020, which is a testament of an increasing number of customers that value the premium content available on Zhihu.In March 2019, the company introduced the Yan Selection membership program, making it the first payment-based questions & answers community. It provides its members with unlimited access to about 3.4 million paid content including online lectures, columns, audio books, and e-journals. This is one of the biggest strengths of the company as it shows how high quality data and content can generate serious amount of revenues and it also provides a more steady monthly revenue inflow.Content Commerce Solutions and Other sales also increased sharply in 2020. Content Commerce Solutions revenues jumped from 0.6 million RMB in 2019 to 135.8 million RMB in 2020. In early 2020, the company launched Content-Commerce solutions, which provide merchants and brands a one-stop shop for all of their sales and marketing needs, including marketing plans, assigning the most relevant content creators to interested users, and facilitating content creation.China's content-commerce solution market is expected to be one of the fastest growing sectors in the next several years. According to CIC Consultancy, China's content-commerce solution market is expected to enjoy a strong CAGR growth of 46.4% from 2019 to 2025 (112.3 billion RMB).Market OpportunitiesChina’s Online Content Communities Market SizeOnline content communities refer to UGC (user generated content)-focused (including PUGC (professional user generated content) focused online content market players where content creators are also users, who are actively engaged within the communities. The content communities generally can stimulate higher level of user engagement, more interactive user experience, and enjoy lower content cost, compared to PGC (professionally generated content) players. PGC is content created by the branded company or organization.China's online content communities market size increased from 38.6 billion RMB in 2015 to 275.8 billion RMB in 2019 and is further expected to rise to 1.3 trillion RMB in 2025, representing a CAGR of 30.3% from 2019 to 2025, which is higher than the overall online content market growth.China's online content community market has more diversified monetization channels including online advertising, paid membership, content e-commerce, content-commerce solutions, virtual gifting in live streaming, online games, and online education services. In comparison, the US online content community's monetization is mainly through advertising.One of the major positives about the company is the growing trend of more Chinese consumers that are willing to pay money for higher quality content. The number of paying users in China’s online content communities is expected to increase at a CAGR of 17.1% between 2019 and 2025, which means an increase of 360.4 million extra paying users of online content communities to 588.2 million in 2025.China's Online Content MarketChina's online content market tripled from 2015 to reach 1.2 trillion RMB in 2019. This market is expected to increase to 3.7 trillion RMB in 2025, representing a CAGR of 21.4% from 2019 to 2025.China’s Online Content Market Size (in terms of revenue), 2015-2025EMarket Size of China’s Online Content Communities (in terms of revenue),2015-2025EChina’s Paid Membership Market Size (in terms of revenue), 2015-2025EContent-commerce solutionsTo provide integrated marketing services, the online content communities provide content-commerce solutions for content creation, content distribution, and content conversion. The company provides integrated content-commerce solutions, providing merchants and brands one-stop services for all their sales and marketing needs, from making marketing plans, facilitating content creation, assigning the most relevant content creators, to distributing to the interested users. China's content commerce solution market is expected to grow from 11.4 billion RMB in 2019 to 112.3 billion RMB in 2025, at a CAGR of 46.4%.China’s Content-Commerce Solution Market Size (in terms of revenue), 2015-2025E","news_type":1,"symbols_score_info":{"ZH":0.9}},"isVote":1,"tweetType":1,"viewCount":1064,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}],"defaultTab":"posts","isTTM":false}