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东方波澜

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- 东方波澜东方波澜
  ·2021-11-25
  $苹果(AAPL)$哈哈
  1,227 评论
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- 东方波澜东方波澜
  ·2021-07-15
  $苹果(AAPL)$[开心]
  870 评论
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- 东方波澜东方波澜
  ·2021-06-10
  hi
  非常抱歉，此主贴已删除
  751 4
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- 东方波澜东方波澜
  ·2021-06-09
  hi
  非常抱歉，此主贴已删除
  755 2
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- 东方波澜东方波澜
  ·2021-06-07
  Hi
  非常抱歉，此主贴已删除
  506 评论
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- 东方波澜东方波澜
  ·2021-06-07
  hi
  贝佐斯和他的兄弟将参加蓝色起源公司的太空飞行
  亚马逊创始人贝佐斯表示，他本人和他的兄弟将参加蓝色起源定于7月进行的太空飞行。
  贝佐斯和他的兄弟将参加蓝色起源公司的太空飞行
  404 评论
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- 东方波澜东方波澜
  ·2021-06-05
  hi
  非常抱歉，此主贴已删除
  591 2
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- 东方波澜东方波澜
  ·2021-05-29
  hi
  非常抱歉，此主贴已删除
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- 东方波澜东方波澜
  ·2021-05-27
  hi
  用户破8亿、超阿里，拼多多下一步要做什么？
  财报显示，第一季度拼多多营收221.7亿元，同比增长239%；非通用会计准则下，归属于普通股股东的净亏损为18.903亿元，同比大幅收窄；截至2021年3月31日，拼多多年度活跃买家数达到8.238亿，较上一年同期净增1.957亿。本季度，拼多多营销服务收入为141.1亿元，同比增长157%，创下近一年多以来的新高。所以，拼多多下一步要做什么，用David Liu的话来说，就是要提高用户的粘性。
  用户破8亿、超阿里，拼多多下一步要做什么？
  378 评论
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- 东方波澜东方波澜
  ·2021-05-26
  hi
  非常抱歉，此主贴已删除
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margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n贝佐斯和他的兄弟将参加蓝色起源公司的太空飞行\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/102\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">老虎资讯综合 </p>\n<p class=\"h-time\">2021-06-07 18:51</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<p>亚马逊创始人贝佐斯表示，他本人和他的兄弟将参加蓝色起源定于7月进行的太空飞行。</p>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/c5c24ebb3777a08add85d8b2a6ba661e","relate_stocks":{"AMZN":"亚马逊"},"is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1199907200","content_text":"亚马逊创始人贝佐斯表示，他本人和他的兄弟将参加蓝色起源定于7月进行的太空飞行。","news_type":1},"isVote":1,"tweetType":1,"viewCount":404,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":112491026,"gmtCreate":1622897579565,"gmtModify":1634097007169,"author":{"id":"3570426589852260","authorId":"3570426589852260","name":"东方波澜","avatar":"https://static.tigerbbs.com/1401dd1537f16a11750719f2334a1ea1","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3570426589852260","authorIdStr":"3570426589852260"},"themes":[],"htmlText":"hi","listText":"hi","text":"hi","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":2,"repostSize":0,"link":"https://laohu8.com/post/112491026","repostId":"2141400426","repostType":4,"isVote":1,"tweetType":1,"viewCount":591,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":137929722,"gmtCreate":1622287418466,"gmtModify":1634102507090,"author":{"id":"3570426589852260","authorId":"3570426589852260","name":"东方波澜","avatar":"https://static.tigerbbs.com/1401dd1537f16a11750719f2334a1ea1","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3570426589852260","authorIdStr":"3570426589852260"},"themes":[],"htmlText":"hi","listText":"hi","text":"hi","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":1,"repostSize":0,"link":"https://laohu8.com/post/137929722","repostId":"1140647879","repostType":4,"isVote":1,"tweetType":1,"viewCount":756,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":132461175,"gmtCreate":1622107752697,"gmtModify":1634183788468,"author":{"id":"3570426589852260","authorId":"3570426589852260","name":"东方波澜","avatar":"https://static.tigerbbs.com/1401dd1537f16a11750719f2334a1ea1","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3570426589852260","authorIdStr":"3570426589852260"},"themes":[],"htmlText":"hi","listText":"hi","text":"hi","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/132461175","repostId":"2138140998","repostType":4,"repost":{"id":"2138140998","kind":"news","pubTimestamp":1622105065,"share":"https://www.laohu8.com/m/news/2138140998?lang=&edition=full","pubTime":"2021-05-27 16:44","market":"us","language":"zh","title":"用户破8亿、超阿里，拼多多下一步要做什么？","url":"https://stock-news.laohu8.com/highlight/detail?id=2138140998","media":"腾讯科技","summary":"财报显示，第一季度拼多多营收221.7亿元，同比增长239%；非通用会计准则下，归属于普通股股东的净亏损为18.903亿元，同比大幅收窄；截至2021年3月31日，拼多多年度活跃买家数达到8.238亿，较上一年同期净增1.957亿。本季度，拼多多营销服务收入为141.1亿元，同比增长157%，创下近一年多以来的新高。所以，拼多多下一步要做什么，用David Liu的话来说，就是要提高用户的粘性。","content":"<p>5月26日晚间，拼多多发布了2021年第一季度财报，这也是黄峥卸任董事长、陈磊接任董事长之后的首份财报。</p>\n<p>财报显示，第一季度拼多多营收221.7亿元，同比增长239%；非通用会计准则下，归属于普通股股东的净亏损为18.903亿元，同比大幅收窄；截至2021年3月31日，拼多多年度活跃买家数达到8.238亿，较上一年同期净增1.957亿。</p>\n<p>单从这几个核心数据上看，拼多多的成绩单似乎还不错。但拼多多股价却在科技股普遍走强的情况下，逆势下挫超5%，不禁让人怀疑：拼多多不行了吗？黄峥卸任之后，陈磊能否守住拼多多的基本盘？年度活跃买家逐渐触碰天花板的时候，拼多多的增长点又在哪儿？本期《企鹅解码》为您揭秘。</p>\n<p><b>自营商品销售刺激营收大涨</b></p>\n<p><img src=\"https://static.tigerbbs.com/4d698512649687888aa0083d9e2a3bb5\" tg-width=\"641\" tg-height=\"401\" referrerpolicy=\"no-referrer\"></p>\n<p>从去年第四季度开始，拼多多上线了自营模式，财报中也开始加入了“商品收入”一项。也正是由于这个变化，拼多多营收增速从去年开始重回100%之上，在本季度更是达到了239%，创下近两年新高。由于去年二三季度没有“商品收入”，预计拼多多的营收增速仍将维持高速增长。</p>\n<p>与之前财报不同，拼多多并没有公布年化GMV，因此无法直观看出自营业务对拼多多GMV的改善。但在财报结束后的电话会议上，拼多多财务副总裁财马靖表示，自营业务是在商家无法满足消费者需求的时候，平台所做的一个暂时满足需求的渠道，这个业务并不是拼多多的战略重点，所以产生的GMV对于整体平台来说是非常小的。</p>\n<p>上个季度，拼多多的年化GMV为1.67万亿元，分摊到每个季度约为4175亿元。本季度，拼多多来自自营的收入为51.24亿元，由此可见这部分对于营收的增长贡献很多，但对于GMV的提升，确实影响非常小。</p>\n<p>此外，如果将这部分刨除的话，拼多多的营收为170.46亿元，同比增长160.64%，增速为2019年下半年以来的新高。</p>\n<p><img src=\"https://static.tigerbbs.com/13abbd9d6ae21bfd2934ecf3dd120f09\" tg-width=\"641\" tg-height=\"401\" referrerpolicy=\"no-referrer\"></p>\n<p>从拼多多当前营收结构来看，商品销售收入已成为第二大业务，第一大业务仍为营销服务。</p>\n<p><img src=\"https://static.tigerbbs.com/00e9c2aeb7995c7e8ab261b486215a95\" tg-width=\"641\" tg-height=\"401\" referrerpolicy=\"no-referrer\"></p>\n<p>本季度，拼多多营销服务收入为141.1亿元，同比增长157%，创下近一年多以来的新高。</p>\n<p><img src=\"https://static.tigerbbs.com/2144822e2487bd30e637185daae3a88e\" tg-width=\"641\" tg-height=\"401\" referrerpolicy=\"no-referrer\"></p>\n<p>交易服务收入虽然在拼多多的营收结构中占比最小，但是本季度的变化却值得注意：收入29.3亿元，同比增长180%，前者创下历史新高，后者创下近两年多以来的新高。</p>\n<p>也有分析师在电话会议上对这一高增长提出了疑问。对此，马靖的回答是：一是受一季度销售额的增长推动，二是受多多买菜业务营收增长的推动。</p>\n<p>但这个回答并没有揭开所有疑团。每年的第四季度，由于有双11购物狂欢，因此是电商平台每年的销售最旺季，营收也要显著高于其他季度，拼多多也并不例外，所以交易服务费用在每年的第四季度也应该是最高的，而次年的第一季度应该会环比下降。</p>\n<p>今年一季度拼多多的营收环比下降超40亿元，从理论上来看，交易服务费用也应该环比下滑，但实际情况是，交易服务费用环比增长了6.6亿元。因此，拼多多究竟是如何做到的，仍是一个疑问。</p>\n<p><b>营销支出占营收比重下降明显</b></p>\n<p>自营业务虽然带动营收大涨，但随之而来的也是营收成本的激增。</p>\n<p><img src=\"https://static.tigerbbs.com/a6e64f8819e655e3dfa16c973912565e\" tg-width=\"641\" tg-height=\"401\" referrerpolicy=\"no-referrer\"></p>\n<p>从去年第四季度开始，拼多多的营收成本一举突破了100亿元，本季度达到了107.5亿元，同比增长487%，远超营收的增速。</p>\n<p><img src=\"https://static.tigerbbs.com/81a03e45af744fc4bd761a04598c092a\" tg-width=\"641\" tg-height=\"401\" referrerpolicy=\"no-referrer\"></p>\n<p>营收成本大增带来的一个直接后果就是毛利润的下滑。过去几个季度，拼多多的毛利率始终维持在70%以上，但是从去年第四季度开始，骤降至56.58%，本季度进一步降至51.52%，预计拼多多将在很长一段时间内，毛利率无法回至高点。</p>\n<p>此外，上图也让很多人产生一个困惑：拼多多的毛利率如此之高，为何会长期无法盈利？答案就在于：拼多多的市场营销费用居高不下。</p>\n<p><img src=\"https://static.tigerbbs.com/a972a9bd17d86f6a47abfe83b1eb185a\" tg-width=\"641\" tg-height=\"401\" referrerpolicy=\"no-referrer\"></p>\n<p>拼多多用于营销的费用已经连续两个季度超过了140亿元，157%的增速也创下了近两年的新高，这与拼多多正在加大对多多买菜的扶持分不开。</p>\n<p>但拼多多战略副总裁David Liu在电话会议上提到，整个营销费用在营收当中的占比是在下滑。</p>\n<p><img src=\"https://static.tigerbbs.com/00fe586c6f8ba26db5733db3498d5727\" tg-width=\"641\" tg-height=\"401\" referrerpolicy=\"no-referrer\"></p>\n<p>两年前，拼多多的营销费用还超过营收，占比超过100%，但随后这一数据有了极大的改善，去年第四季度和今年第一季度，分别仅有55.42%和63.66%。</p>\n<p>这说明拼多多的营销效率出现了提升，即营销费用相应减少，并没有影响到营收的增长。David Liu还表示，多多买菜业务更好地满足了用户需求，拓展了公司的履约能力，这部分用户的购买频次也更高，在营销支出方面，长期而言公司也是受益的。</p>\n<p>此外，营销费用占比的下滑，还大幅改善了拼多多的盈利情况。去年一季度，营销费用占比达到了111.55%，因此同期亏损达到了31.7亿元，而今年仅为18.9亿元，同比大幅收窄。</p>\n<p><b>提高用户粘性成拼多多下一步重点</b></p>\n<p>在上个季度的电话会议上，David Liu曾预警：鉴于目前拼多多用户的规模，我认为不可避免的接下来的时间用户的增速将会放缓。结合本季度的数据来看，不幸言中。</p>\n<p><img src=\"https://static.tigerbbs.com/dbd1f29dff47a475b5a5244890aecfec\" tg-width=\"641\" tg-height=\"401\" referrerpolicy=\"no-referrer\"></p>\n<p>截止到3月31日的拼多多年度活跃买家达到了8.238亿人，高于<a href=\"https://laohu8.com/S/BABA\">阿里巴巴</a>不久前公布的8.11亿，但环比增长3540万，创下了2019年第二季度以来的最低纪录。所以，拼多多下一步要做什么，用David Liu的话来说，就是要提高用户的粘性。</p>\n<p><img src=\"https://static.tigerbbs.com/bbfd024d1766a8c415add428c633cc71\" tg-width=\"641\" tg-height=\"401\" referrerpolicy=\"no-referrer\"></p>\n<p>过去拼多多会在财报中公布年度活跃买家的消费数据，但是这一季度并没有披露，因此我们无法直观地看到用户粘性是否有所提高。</p>\n<p>但是从拼多多高管的多次讲话可以看出来，拼多多达成这一目标的方式有两个：一个是吸引更多品牌商家的入驻，扩充品类，另一个则是多多买菜。其中，后者尤为重要。</p>\n<p>David Liu也透露了多多买菜的最新进展：目前多多买菜在300多个主要城市中都开展了业务，并且在随着当地基础设施的不断的改善，也带来了我们想要的消费者行为。</p>\n<p>但社区团购正在逐渐被纳入监管范围之内。今年3月，市场监管总局对几家头部的社区团购公司做出了处罚，认为这些公司存在“烧钱抢市场、垄断后提价”等行为。这一现状或许给拼多多未来的计划带来了一些不确定的因素。</p>","source":"lsy1580517846866","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>用户破8亿、超阿里，拼多多下一步要做什么？</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; 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margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n用户破8亿、超阿里，拼多多下一步要做什么？\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-05-27 16:44 北京时间&nbsp;&nbsp;&nbsp;<a href=https://new.qq.com/omn/TEC20210/TEC2021052700661100.html><strong>腾讯科技</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>5月26日晚间，拼多多发布了2021年第一季度财报，这也是黄峥卸任董事长、陈磊接任董事长之后的首份财报。\n财报显示，第一季度拼多多营收221.7亿元，同比增长239%；非通用会计准则下，归属于普通股股东的净亏损为18.903亿元，同比大幅收窄；截至2021年3月31日，拼多多年度活跃买家数达到8.238亿，较上一年同期净增1.957亿。\n单从这几个核心数据上看，拼多多的成绩单似乎还不错。但拼多多...</p>\n\n<a href=\"https://new.qq.com/omn/TEC20210/TEC2021052700661100.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/3e27455b9be3cc5a8935393c433d3875","relate_stocks":{"PDD":"拼多多"},"source_url":"https://new.qq.com/omn/TEC20210/TEC2021052700661100.html","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2138140998","content_text":"5月26日晚间，拼多多发布了2021年第一季度财报，这也是黄峥卸任董事长、陈磊接任董事长之后的首份财报。\n财报显示，第一季度拼多多营收221.7亿元，同比增长239%；非通用会计准则下，归属于普通股股东的净亏损为18.903亿元，同比大幅收窄；截至2021年3月31日，拼多多年度活跃买家数达到8.238亿，较上一年同期净增1.957亿。\n单从这几个核心数据上看，拼多多的成绩单似乎还不错。但拼多多股价却在科技股普遍走强的情况下，逆势下挫超5%，不禁让人怀疑：拼多多不行了吗？黄峥卸任之后，陈磊能否守住拼多多的基本盘？年度活跃买家逐渐触碰天花板的时候，拼多多的增长点又在哪儿？本期《企鹅解码》为您揭秘。\n自营商品销售刺激营收大涨\n\n从去年第四季度开始，拼多多上线了自营模式，财报中也开始加入了“商品收入”一项。也正是由于这个变化，拼多多营收增速从去年开始重回100%之上，在本季度更是达到了239%，创下近两年新高。由于去年二三季度没有“商品收入”，预计拼多多的营收增速仍将维持高速增长。\n与之前财报不同，拼多多并没有公布年化GMV，因此无法直观看出自营业务对拼多多GMV的改善。但在财报结束后的电话会议上，拼多多财务副总裁财马靖表示，自营业务是在商家无法满足消费者需求的时候，平台所做的一个暂时满足需求的渠道，这个业务并不是拼多多的战略重点，所以产生的GMV对于整体平台来说是非常小的。\n上个季度，拼多多的年化GMV为1.67万亿元，分摊到每个季度约为4175亿元。本季度，拼多多来自自营的收入为51.24亿元，由此可见这部分对于营收的增长贡献很多，但对于GMV的提升，确实影响非常小。\n此外，如果将这部分刨除的话，拼多多的营收为170.46亿元，同比增长160.64%，增速为2019年下半年以来的新高。\n\n从拼多多当前营收结构来看，商品销售收入已成为第二大业务，第一大业务仍为营销服务。\n\n本季度，拼多多营销服务收入为141.1亿元，同比增长157%，创下近一年多以来的新高。\n\n交易服务收入虽然在拼多多的营收结构中占比最小，但是本季度的变化却值得注意：收入29.3亿元，同比增长180%，前者创下历史新高，后者创下近两年多以来的新高。\n也有分析师在电话会议上对这一高增长提出了疑问。对此，马靖的回答是：一是受一季度销售额的增长推动，二是受多多买菜业务营收增长的推动。\n但这个回答并没有揭开所有疑团。每年的第四季度，由于有双11购物狂欢，因此是电商平台每年的销售最旺季，营收也要显著高于其他季度，拼多多也并不例外，所以交易服务费用在每年的第四季度也应该是最高的，而次年的第一季度应该会环比下降。\n今年一季度拼多多的营收环比下降超40亿元，从理论上来看，交易服务费用也应该环比下滑，但实际情况是，交易服务费用环比增长了6.6亿元。因此，拼多多究竟是如何做到的，仍是一个疑问。\n营销支出占营收比重下降明显\n自营业务虽然带动营收大涨，但随之而来的也是营收成本的激增。\n\n从去年第四季度开始，拼多多的营收成本一举突破了100亿元，本季度达到了107.5亿元，同比增长487%，远超营收的增速。\n\n营收成本大增带来的一个直接后果就是毛利润的下滑。过去几个季度，拼多多的毛利率始终维持在70%以上，但是从去年第四季度开始，骤降至56.58%，本季度进一步降至51.52%，预计拼多多将在很长一段时间内，毛利率无法回至高点。\n此外，上图也让很多人产生一个困惑：拼多多的毛利率如此之高，为何会长期无法盈利？答案就在于：拼多多的市场营销费用居高不下。\n\n拼多多用于营销的费用已经连续两个季度超过了140亿元，157%的增速也创下了近两年的新高，这与拼多多正在加大对多多买菜的扶持分不开。\n但拼多多战略副总裁David Liu在电话会议上提到，整个营销费用在营收当中的占比是在下滑。\n\n两年前，拼多多的营销费用还超过营收，占比超过100%，但随后这一数据有了极大的改善，去年第四季度和今年第一季度，分别仅有55.42%和63.66%。\n这说明拼多多的营销效率出现了提升，即营销费用相应减少，并没有影响到营收的增长。David Liu还表示，多多买菜业务更好地满足了用户需求，拓展了公司的履约能力，这部分用户的购买频次也更高，在营销支出方面，长期而言公司也是受益的。\n此外，营销费用占比的下滑，还大幅改善了拼多多的盈利情况。去年一季度，营销费用占比达到了111.55%，因此同期亏损达到了31.7亿元，而今年仅为18.9亿元，同比大幅收窄。\n提高用户粘性成拼多多下一步重点\n在上个季度的电话会议上，David Liu曾预警：鉴于目前拼多多用户的规模，我认为不可避免的接下来的时间用户的增速将会放缓。结合本季度的数据来看，不幸言中。\n\n截止到3月31日的拼多多年度活跃买家达到了8.238亿人，高于阿里巴巴不久前公布的8.11亿，但环比增长3540万，创下了2019年第二季度以来的最低纪录。所以，拼多多下一步要做什么，用David Liu的话来说，就是要提高用户的粘性。\n\n过去拼多多会在财报中公布年度活跃买家的消费数据，但是这一季度并没有披露，因此我们无法直观地看到用户粘性是否有所提高。\n但是从拼多多高管的多次讲话可以看出来，拼多多达成这一目标的方式有两个：一个是吸引更多品牌商家的入驻，扩充品类，另一个则是多多买菜。其中，后者尤为重要。\nDavid Liu也透露了多多买菜的最新进展：目前多多买菜在300多个主要城市中都开展了业务，并且在随着当地基础设施的不断的改善，也带来了我们想要的消费者行为。\n但社区团购正在逐渐被纳入监管范围之内。今年3月，市场监管总局对几家头部的社区团购公司做出了处罚，认为这些公司存在“烧钱抢市场、垄断后提价”等行为。这一现状或许给拼多多未来的计划带来了一些不确定的因素。","news_type":1},"isVote":1,"tweetType":1,"viewCount":378,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":136529430,"gmtCreate":1622030056720,"gmtModify":1634184531043,"author":{"id":"3570426589852260","authorId":"3570426589852260","name":"东方波澜","avatar":"https://static.tigerbbs.com/1401dd1537f16a11750719f2334a1ea1","crmLevel":2,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3570426589852260","authorIdStr":"3570426589852260"},"themes":[],"htmlText":"hi","listText":"hi","text":"hi","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/136529430","repostId":"1113676067","repostType":4,"isVote":1,"tweetType":1,"viewCount":585,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}],"defaultTab":"posts","isTTM":false}