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- AlexyeoAlexyeo
  ·2021-08-04
  .
  Alphabet wants to make its own smartphone chips — what in the world is the company thinking?<blockquote>Alphabet想要制造自己的智能手机芯片——该公司到底在想什么？</blockquote>
  It’s a big, and risky, bet. Apple did something similar and had a difficult transition (Photo credit
  Alphabet wants to make its own smartphone chips — what in the world is the company thinking?<blockquote>Alphabet想要制造自己的智能手机芯片——该公司到底在想什么？</blockquote>
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- AlexyeoAlexyeo
  ·2021-08-02
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  Apple: Take Your Profits Now, Come Back Later<blockquote>苹果：现在获利了结，稍后再回来</blockquote>
  Summary Dividend Yield Theory is a great indicator of overvalued and undervalued shares for healthy
  Apple: Take Your Profits Now, Come Back Later<blockquote>苹果：现在获利了结，稍后再回来</blockquote>
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Apple did something similar and had a difficult transition\n(Photo credit","content":"<p>It’s a big, and risky, bet. Apple did something similar and had a difficult transition</p><p><blockquote>这是一个巨大而冒险的赌注。苹果也做了类似的事情，经历了艰难的转变</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/729798ae4b174d85419678e03af11d00\" tg-width=\"1050\" tg-height=\"699\" width=\"100%\" height=\"auto\"><span>(Photo credit should read Alain Jocard/AFP via Getty Images)</span></p><p><blockquote><p class=\"t-img-caption\"><span>（照片来源应为Alain Jocard/法新社，盖蒂图片社）</span></p></blockquote></p><p> Alphabet said Monday it will take its silicon building in-house when it launches a new flagship line of Google Pixel phones.</p><p><blockquote>Alphabet周一表示，在推出新的谷歌Pixel手机旗舰系列时，将在内部生产硅产品。</blockquote></p><p> The company’s move creates as many questions as it does answers. Perhaps the first being,with only about 2% of the U.S. smartphone market&nbsp;and no real sign of that changing, does a bet like this make sense?</p><p><blockquote>该公司的举动带来的问题和答案一样多。也许第一个是，美国智能手机市场只有2%左右，而且没有真正的迹象表明这种情况会发生变化，这样的赌注有意义吗？</blockquote></p><p> While much of the analysis of this news pointed to it as a positive step for AlphabetGOOG,+0.21%,I interpreted it as a desperate attempt for the company to make headlines about its poor-performing line of mobile devices and to do so by taking a risk that even AppleAAPL,+1.26%isn’t yet willing to take when it comes to its vertical integration into semiconductors.</p><p><blockquote>虽然这条新闻的大部分分析都指出这对AlphabetGOOG(+0.21%)来说是积极的一步，但我将其解读为该公司孤注一掷地试图让其表现不佳的移动设备系列成为头条新闻，并通过这样做来实现这一目标。即使是AppleAAPL(+1.26%)在垂直整合半导体方面也不愿意承担风险。</blockquote></p><p> <b>Apple’s foreshadowing</b></p><p><blockquote><b>苹果的铺垫</b></blockquote></p><p> Apple made headlines over the past few years with its departure from Intel&nbsp;and the introduction of its M1 architecture. This transition from Intel to homegrown processors built on the increasingly popular Arm architecture was done methodically over several years to ensure that the change would go smoothly. For the most part, the M1 launched without significant incident, but its critics would be the first to point out that the transition was anything but flawless.</p><p><blockquote>过去几年，苹果因脱离英特尔并引入M1架构而成为头条新闻。从英特尔到基于日益流行的Arm架构的国产处理器的过渡是有条不紊地进行的，以确保变革顺利进行。在很大程度上，M1的发射没有发生重大事件，但它的批评者会第一个指出这种转变绝非完美无缺。</blockquote></p><p> It’s also worth pointing out that Apple, while it has incorporated a number of its cores to handle capabilities like image sensing and graphics, has left the modem and radio, oft-referred to as RFFE, to Qualcomm,due to the complexity of building a modem-RF system for 5G, which is incredibly complicated and proper function is imperative to get devices certified by different carriers like Verizon,AT&amp;T,T-Mobile&nbsp;and others.</p><p><blockquote>还值得指出的是，苹果虽然整合了许多核心来处理图像传感和图形等功能，但由于构建5G调制解调器RF系统的复杂性，它将调制解调器和无线电（通常称为RFFE）留给了高通，这非常复杂，并且必须让设备获得威瑞森、美国电话电报公司、T-Mobile等不同运营商的认证。</blockquote></p><p> For some reason that I simply cannot understand, Alphabet wants to abandon not only the Qualcomm Snapdragon, which most simply can be considered the full set of systems to power all the phones features, and ditch it for its own set of cores, but allegedly also abandon Qualcomm’s proven modem-RF system to use (rumored) Samsung’s Exynos, which has almost zero market penetration and has run into issues with power management and carrier certification. Even Samsung uses Qualcomm’s modem-RF system for large portions of its flagship devices, including its U.S. flagship devices. Apple does as well.</p><p><blockquote>由于一些我根本无法理解的原因，Alphabet不仅想放弃高通骁龙（最简单可以被视为全套系统来为所有手机功能供电），抛弃它为自己的一套核心，而且据称还抛弃高通成熟的调制解调器射频系统使用（传闻）三星的Exynos，该系统几乎没有市场渗透，在电源管理和运营商认证方面遇到了问题。甚至三星也在其大部分旗舰设备上使用高通的调制解调器射频系统，其中包括其美国旗舰设备。苹果也是。</blockquote></p><p> Returning us to the question: What in the world is Alphabet doing here, and does it make any sense?</p><p><blockquote>让我们回到这个问题：Alphabet到底在这里做什么，这有意义吗？</blockquote></p><p> <b>Vertical integration</b></p><p><blockquote><b>纵向一体化</b></blockquote></p><p> The short answer is yes, and no, but mostly no. At least for Alphabet.</p><p><blockquote>简短的回答是肯定的，也是否定的，但大多数情况下是否定的。至少对Alphabet来说是这样。</blockquote></p><p> The argument to favor this change comes down to profitability and control for Alphabet. Apple has proven that deeper vertical integration can be lucrative, and its Bionic chips have continued to improve with each generation. Alphabet, which has built a very limited set of custom ASICs (application specific integrated circuits) for artificial intelligence (AI), wants the market to see it as every bit as capable of this type of move as Apple.</p><p><blockquote>支持这一变化的论点可以归结为Alphabet的盈利能力和控制权。苹果已经证明，更深层次的垂直整合可以带来利润，其仿生芯片每一代都在不断改进。Alphabet为人工智能(AI)构建了一套非常有限的定制ASIC（专用集成电路），希望市场看到它与苹果一样有能力采取此类举措。</blockquote></p><p> Furthermore, we have seen Amazon’s&nbsp;AWS and Alibaba&nbsp;build Arm-based solutions for their cloud offerings, and Microsoft&nbsp;has also been touted to be following suit. For the data center, this seems to make sense, with AWS, for instance, seeing success from its Graviton line of CPUs and Trainium series of ML chips. No one would be surprised to see Alphabet significantly increase its efforts to launch or further enhance custom silicon development for its cloud and AI offerings. But servers, and even notebooks, aren’t mobile devices.</p><p><blockquote>此外，我们已经看到Amazon的AWS和阿里巴巴-SW为其云产品构建基于Arm的解决方案，微软也被吹捧为效仿。对于数据中心来说，这似乎是有意义的，例如，AWS从其Graviton系列CPU和Trainium系列ML芯片中看到了成功。如果Alphabet大幅加大力度推出或进一步增强其云和人工智能产品的定制芯片开发，没有人会感到惊讶。但是服务器，甚至笔记本电脑，都不是移动设备。</blockquote></p><p> To launch the M1, Apple spent years on R&amp;D and made several key acquisitions, including Dialog Semiconductor in 2018 for $600 million to add to its internal chipmaking and systems capabilities. It even acquired the remnants of Intel’s mobile modem business upon deciding to move away from Intel on the horizon of 5G. But, with all of that IP, and investment in tow, and even a multi-year legal feud with Qualcomm, Apple still recognized there were some things better left to be done by Qualcomm.</p><p><blockquote>为了推出M1，苹果花了数年时间进行研发，并进行了多项关键收购，包括2018年斥资6亿美元收购Dialog Semiconductor，以增强其内部芯片制造和系统能力。在5G时代决定离开英特尔后，它甚至收购了英特尔移动调制解调器业务的残余。但是，尽管拥有所有这些知识产权、对tow的投资，甚至与高通多年的法律纠纷，苹果仍然认识到有些事情需要高通去做。</blockquote></p><p> Perhaps Alphabet figures with almost no market share and no notoriety around its Pixel smartphone lineup that it doesn’t matter if the Pixel 6 series is a disaster.</p><p><blockquote>也许Alphabet认为，其Pixel智能手机系列几乎没有市场份额，也没有恶名，Pixel 6系列是否是一场灾难并不重要。</blockquote></p><p> And perhaps Google will surprise the world by using its cores plus a lesser-quality modem-RF system to somehow put out a device that will outperform Apple, Samsung and dozens of other handset makers that have entrusted Qualcomm to provide the guts of their devices.</p><p><blockquote>也许谷歌会让世界大吃一惊，它会使用其核心加上质量较差的调制解调器射频系统，以某种方式推出一款设备，其性能将超过苹果、三星和其他数十家委托高通提供其设备核心的手机制造商。</blockquote></p><p> I doubt it, though, and if nearly a decade of insignificant market penetration with their mobile devices serves as an indicator of how well this move will go for Alphabet, I think it’s safe to chalk this up in the L column.</p><p><blockquote>不过，我对此表示怀疑，如果近十年来移动设备微不足道的市场渗透率可以作为Alphabet此举进展如何的指标，我认为可以安全地将其记在L栏中。</blockquote></p><p></p>","source":"lsy1603348471595","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Alphabet wants to make its own smartphone chips — what in the world is the company thinking?<blockquote>Alphabet想要制造自己的智能手机芯片——该公司到底在想什么？</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nAlphabet wants to make its own smartphone chips — what in the world is the company thinking?<blockquote>Alphabet想要制造自己的智能手机芯片——该公司到底在想什么？</blockquote>\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">MarketWatch</strong><span class=\"h-time small\">2021-08-04 14:00</span>\n</p>\n</h4>\n</header>\n<article>\n<p>It’s a big, and risky, bet. Apple did something similar and had a difficult transition</p><p><blockquote>这是一个巨大而冒险的赌注。苹果也做了类似的事情，经历了艰难的转变</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/729798ae4b174d85419678e03af11d00\" tg-width=\"1050\" tg-height=\"699\" width=\"100%\" height=\"auto\"><span>(Photo credit should read Alain Jocard/AFP via Getty Images)</span></p><p><blockquote><p class=\"t-img-caption\"><span>（照片来源应为Alain Jocard/法新社，盖蒂图片社）</span></p></blockquote></p><p> Alphabet said Monday it will take its silicon building in-house when it launches a new flagship line of Google Pixel phones.</p><p><blockquote>Alphabet周一表示，在推出新的谷歌Pixel手机旗舰系列时，将在内部生产硅产品。</blockquote></p><p> The company’s move creates as many questions as it does answers. Perhaps the first being,with only about 2% of the U.S. smartphone market&nbsp;and no real sign of that changing, does a bet like this make sense?</p><p><blockquote>该公司的举动带来的问题和答案一样多。也许第一个是，美国智能手机市场只有2%左右，而且没有真正的迹象表明这种情况会发生变化，这样的赌注有意义吗？</blockquote></p><p> While much of the analysis of this news pointed to it as a positive step for AlphabetGOOG,+0.21%,I interpreted it as a desperate attempt for the company to make headlines about its poor-performing line of mobile devices and to do so by taking a risk that even AppleAAPL,+1.26%isn’t yet willing to take when it comes to its vertical integration into semiconductors.</p><p><blockquote>虽然这条新闻的大部分分析都指出这对AlphabetGOOG(+0.21%)来说是积极的一步，但我将其解读为该公司孤注一掷地试图让其表现不佳的移动设备系列成为头条新闻，并通过这样做来实现这一目标。即使是AppleAAPL(+1.26%)在垂直整合半导体方面也不愿意承担风险。</blockquote></p><p> <b>Apple’s foreshadowing</b></p><p><blockquote><b>苹果的铺垫</b></blockquote></p><p> Apple made headlines over the past few years with its departure from Intel&nbsp;and the introduction of its M1 architecture. This transition from Intel to homegrown processors built on the increasingly popular Arm architecture was done methodically over several years to ensure that the change would go smoothly. For the most part, the M1 launched without significant incident, but its critics would be the first to point out that the transition was anything but flawless.</p><p><blockquote>过去几年，苹果因脱离英特尔并引入M1架构而成为头条新闻。从英特尔到基于日益流行的Arm架构的国产处理器的过渡是有条不紊地进行的，以确保变革顺利进行。在很大程度上，M1的发射没有发生重大事件，但它的批评者会第一个指出这种转变绝非完美无缺。</blockquote></p><p> It’s also worth pointing out that Apple, while it has incorporated a number of its cores to handle capabilities like image sensing and graphics, has left the modem and radio, oft-referred to as RFFE, to Qualcomm,due to the complexity of building a modem-RF system for 5G, which is incredibly complicated and proper function is imperative to get devices certified by different carriers like Verizon,AT&amp;T,T-Mobile&nbsp;and others.</p><p><blockquote>还值得指出的是，苹果虽然整合了许多核心来处理图像传感和图形等功能，但由于构建5G调制解调器RF系统的复杂性，它将调制解调器和无线电（通常称为RFFE）留给了高通，这非常复杂，并且必须让设备获得威瑞森、美国电话电报公司、T-Mobile等不同运营商的认证。</blockquote></p><p> For some reason that I simply cannot understand, Alphabet wants to abandon not only the Qualcomm Snapdragon, which most simply can be considered the full set of systems to power all the phones features, and ditch it for its own set of cores, but allegedly also abandon Qualcomm’s proven modem-RF system to use (rumored) Samsung’s Exynos, which has almost zero market penetration and has run into issues with power management and carrier certification. Even Samsung uses Qualcomm’s modem-RF system for large portions of its flagship devices, including its U.S. flagship devices. Apple does as well.</p><p><blockquote>由于一些我根本无法理解的原因，Alphabet不仅想放弃高通骁龙（最简单可以被视为全套系统来为所有手机功能供电），抛弃它为自己的一套核心，而且据称还抛弃高通成熟的调制解调器射频系统使用（传闻）三星的Exynos，该系统几乎没有市场渗透，在电源管理和运营商认证方面遇到了问题。甚至三星也在其大部分旗舰设备上使用高通的调制解调器射频系统，其中包括其美国旗舰设备。苹果也是。</blockquote></p><p> Returning us to the question: What in the world is Alphabet doing here, and does it make any sense?</p><p><blockquote>让我们回到这个问题：Alphabet到底在这里做什么，这有意义吗？</blockquote></p><p> <b>Vertical integration</b></p><p><blockquote><b>纵向一体化</b></blockquote></p><p> The short answer is yes, and no, but mostly no. At least for Alphabet.</p><p><blockquote>简短的回答是肯定的，也是否定的，但大多数情况下是否定的。至少对Alphabet来说是这样。</blockquote></p><p> The argument to favor this change comes down to profitability and control for Alphabet. Apple has proven that deeper vertical integration can be lucrative, and its Bionic chips have continued to improve with each generation. Alphabet, which has built a very limited set of custom ASICs (application specific integrated circuits) for artificial intelligence (AI), wants the market to see it as every bit as capable of this type of move as Apple.</p><p><blockquote>支持这一变化的论点可以归结为Alphabet的盈利能力和控制权。苹果已经证明，更深层次的垂直整合可以带来利润，其仿生芯片每一代都在不断改进。Alphabet为人工智能(AI)构建了一套非常有限的定制ASIC（专用集成电路），希望市场看到它与苹果一样有能力采取此类举措。</blockquote></p><p> Furthermore, we have seen Amazon’s&nbsp;AWS and Alibaba&nbsp;build Arm-based solutions for their cloud offerings, and Microsoft&nbsp;has also been touted to be following suit. For the data center, this seems to make sense, with AWS, for instance, seeing success from its Graviton line of CPUs and Trainium series of ML chips. No one would be surprised to see Alphabet significantly increase its efforts to launch or further enhance custom silicon development for its cloud and AI offerings. But servers, and even notebooks, aren’t mobile devices.</p><p><blockquote>此外，我们已经看到Amazon的AWS和阿里巴巴-SW为其云产品构建基于Arm的解决方案，微软也被吹捧为效仿。对于数据中心来说，这似乎是有意义的，例如，AWS从其Graviton系列CPU和Trainium系列ML芯片中看到了成功。如果Alphabet大幅加大力度推出或进一步增强其云和人工智能产品的定制芯片开发，没有人会感到惊讶。但是服务器，甚至笔记本电脑，都不是移动设备。</blockquote></p><p> To launch the M1, Apple spent years on R&amp;D and made several key acquisitions, including Dialog Semiconductor in 2018 for $600 million to add to its internal chipmaking and systems capabilities. It even acquired the remnants of Intel’s mobile modem business upon deciding to move away from Intel on the horizon of 5G. But, with all of that IP, and investment in tow, and even a multi-year legal feud with Qualcomm, Apple still recognized there were some things better left to be done by Qualcomm.</p><p><blockquote>为了推出M1，苹果花了数年时间进行研发，并进行了多项关键收购，包括2018年斥资6亿美元收购Dialog Semiconductor，以增强其内部芯片制造和系统能力。在5G时代决定离开英特尔后，它甚至收购了英特尔移动调制解调器业务的残余。但是，尽管拥有所有这些知识产权、对tow的投资，甚至与高通多年的法律纠纷，苹果仍然认识到有些事情需要高通去做。</blockquote></p><p> Perhaps Alphabet figures with almost no market share and no notoriety around its Pixel smartphone lineup that it doesn’t matter if the Pixel 6 series is a disaster.</p><p><blockquote>也许Alphabet认为，其Pixel智能手机系列几乎没有市场份额，也没有恶名，Pixel 6系列是否是一场灾难并不重要。</blockquote></p><p> And perhaps Google will surprise the world by using its cores plus a lesser-quality modem-RF system to somehow put out a device that will outperform Apple, Samsung and dozens of other handset makers that have entrusted Qualcomm to provide the guts of their devices.</p><p><blockquote>也许谷歌会让世界大吃一惊，它会使用其核心加上质量较差的调制解调器射频系统，以某种方式推出一款设备，其性能将超过苹果、三星和其他数十家委托高通提供其设备核心的手机制造商。</blockquote></p><p> I doubt it, though, and if nearly a decade of insignificant market penetration with their mobile devices serves as an indicator of how well this move will go for Alphabet, I think it’s safe to chalk this up in the L column.</p><p><blockquote>不过，我对此表示怀疑，如果近十年来移动设备微不足道的市场渗透率可以作为Alphabet此举进展如何的指标，我认为可以安全地将其记在L栏中。</blockquote></p><p></p>\n<div class=\"bt-text\">\n\n\n<p> 来源：<a href=\"https://www.marketwatch.com/story/alphabet-wants-to-make-its-own-smartphone-chips-what-in-the-world-is-the-company-thinking-11628003771?mod=home-page\">MarketWatch</a></p>\n<p>为提升您的阅读体验，我们对本页面进行了排版优化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"GOOGL":"谷歌A","GOOG":"谷歌"},"source_url":"https://www.marketwatch.com/story/alphabet-wants-to-make-its-own-smartphone-chips-what-in-the-world-is-the-company-thinking-11628003771?mod=home-page","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1135713978","content_text":"It’s a big, and risky, bet. Apple did something similar and had a difficult transition\n(Photo credit should read Alain Jocard/AFP via Getty Images)\nAlphabet said Monday it will take its silicon building in-house when it launches a new flagship line of Google Pixel phones.\nThe company’s move creates as many questions as it does answers. Perhaps the first being,with only about 2% of the U.S. smartphone market and no real sign of that changing, does a bet like this make sense?\nWhile much of the analysis of this news pointed to it as a positive step for AlphabetGOOG,+0.21%,I interpreted it as a desperate attempt for the company to make headlines about its poor-performing line of mobile devices and to do so by taking a risk that even AppleAAPL,+1.26%isn’t yet willing to take when it comes to its vertical integration into semiconductors.\nApple’s foreshadowing\nApple made headlines over the past few years with its departure from Intel and the introduction of its M1 architecture. This transition from Intel to homegrown processors built on the increasingly popular Arm architecture was done methodically over several years to ensure that the change would go smoothly. For the most part, the M1 launched without significant incident, but its critics would be the first to point out that the transition was anything but flawless.\nIt’s also worth pointing out that Apple, while it has incorporated a number of its cores to handle capabilities like image sensing and graphics, has left the modem and radio, oft-referred to as RFFE, to Qualcomm,due to the complexity of building a modem-RF system for 5G, which is incredibly complicated and proper function is imperative to get devices certified by different carriers like Verizon,AT&T,T-Mobile and others.\nFor some reason that I simply cannot understand, Alphabet wants to abandon not only the Qualcomm Snapdragon, which most simply can be considered the full set of systems to power all the phones features, and ditch it for its own set of cores, but allegedly also abandon Qualcomm’s proven modem-RF system to use (rumored) Samsung’s Exynos, which has almost zero market penetration and has run into issues with power management and carrier certification. Even Samsung uses Qualcomm’s modem-RF system for large portions of its flagship devices, including its U.S. flagship devices. Apple does as well.\nReturning us to the question: What in the world is Alphabet doing here, and does it make any sense?\nVertical integration\nThe short answer is yes, and no, but mostly no. At least for Alphabet.\nThe argument to favor this change comes down to profitability and control for Alphabet. Apple has proven that deeper vertical integration can be lucrative, and its Bionic chips have continued to improve with each generation. Alphabet, which has built a very limited set of custom ASICs (application specific integrated circuits) for artificial intelligence (AI), wants the market to see it as every bit as capable of this type of move as Apple.\nFurthermore, we have seen Amazon’s AWS and Alibaba build Arm-based solutions for their cloud offerings, and Microsoft has also been touted to be following suit. For the data center, this seems to make sense, with AWS, for instance, seeing success from its Graviton line of CPUs and Trainium series of ML chips. No one would be surprised to see Alphabet significantly increase its efforts to launch or further enhance custom silicon development for its cloud and AI offerings. But servers, and even notebooks, aren’t mobile devices.\nTo launch the M1, Apple spent years on R&D and made several key acquisitions, including Dialog Semiconductor in 2018 for $600 million to add to its internal chipmaking and systems capabilities. It even acquired the remnants of Intel’s mobile modem business upon deciding to move away from Intel on the horizon of 5G. But, with all of that IP, and investment in tow, and even a multi-year legal feud with Qualcomm, Apple still recognized there were some things better left to be done by Qualcomm.\nPerhaps Alphabet figures with almost no market share and no notoriety around its Pixel smartphone lineup that it doesn’t matter if the Pixel 6 series is a disaster.\nAnd perhaps Google will surprise the world by using its cores plus a lesser-quality modem-RF system to somehow put out a device that will outperform Apple, Samsung and dozens of other handset makers that have entrusted Qualcomm to provide the guts of their devices.\nI doubt it, though, and if nearly a decade of insignificant market penetration with their mobile devices serves as an indicator of how well this move will go for Alphabet, I think it’s safe to chalk this up in the L column.","news_type":1,"symbols_score_info":{"GOOG":0.9,"GOOGL":0.9}},"isVote":1,"tweetType":1,"viewCount":2219,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":805819698,"gmtCreate":1627869437114,"gmtModify":1633755776328,"author":{"id":"3574917385549292","authorId":"3574917385549292","name":"Alexyeo","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3574917385549292","idStr":"3574917385549292"},"themes":[],"htmlText":"A","listText":"A","text":"A","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/805819698","repostId":"1130492644","repostType":4,"repost":{"id":"1130492644","kind":"news","pubTimestamp":1627867792,"share":"https://www.laohu8.com/m/news/1130492644?lang=zh_CN&edition=full","pubTime":"2021-08-02 09:29","market":"us","language":"en","title":"Apple: Take Your Profits Now, Come Back Later<blockquote>苹果：现在获利了结，稍后再回来</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1130492644","media":"seekingalpha","summary":"Summary\n\nDividend Yield Theory is a great indicator of overvalued and undervalued shares for healthy","content":"<p><b>Summary</b></p><p><blockquote><b>总结</b></blockquote></p><p> <ul>  <li>Dividend Yield Theory is a great indicator of overvalued and undervalued shares for healthy companies.</li>  <li>Apple’s current high growth is temporary.</li>  <li>Apple is on its way to becoming a dividend aristocrat.</li> </ul> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/8e45c69c559fb64f9cda12fb93f34c0d\" tg-width=\"1536\" tg-height=\"1097\" referrerpolicy=\"no-referrer\"><span>Christopher Jue/Getty Images Entertainment</span></p><p><blockquote><ul><li>股息收益率理论是健康公司股票高估和低估的重要指标。</li><li>苹果目前的高增长是暂时的。</li><li>苹果正在成为股息贵族。</li></ul><p class=\"t-img-caption\"><span>克里斯托弗·觉/盖蒂图片社娱乐公司</span></p></blockquote></p><p> <b>Investment Thesis</b></p><p><blockquote><b>投资论文</b></blockquote></p><p> Investors are treating Apple (AAPL) as if it has found a second growth spurt. In reality Apple is now a fully grown cash cow, not a young budding calf. The pandemic made many companies transition to the internet faster than they wanted to. That is good for Apple but because it was already a mature business prior to the pandemic it will revert to its normal pre-pandemic growth rates.</p><p><blockquote>投资者对待苹果（AAPL）就好像它已经找到了第二次增长。事实上，苹果现在是一头成熟的摇钱树，而不是一头初露头角的小牛。疫情让许多公司比他们希望的更快地过渡到互联网。这对苹果来说是件好事，但由于它在大流行之前就已经是一家成熟的企业，因此它将恢复到大流行前的正常增长率。</blockquote></p><p> Apple’s 5 year average dividend yield from 2016 to 2020 is 1.46% currently the dividend yield on Apple is 0.68%. Apple has been paying a dividend for almost 10 years and the average is also pointing to a yield of ~1.4%. In order for Apple to offer such a yield, share prices would have to move down toward range of $75-$85. Now is the time to take your Apple profits before it reverts to the mean.</p><p><blockquote>苹果2016年至2020年的5年平均股息率为1.46%，目前苹果的股息率为0.68%。苹果已支付股息近10年，平均收益率约为1.4%。为了让苹果提供这样的收益率，股价必须下跌至75美元至85美元的范围。现在是时候在苹果利润恢复到均值之前获利了结了。</blockquote></p><p> <b>Why Apple Is Overvalued, Dividend Yield Theory</b></p><p><blockquote><b>为什么苹果被高估，股息收益率理论</b></blockquote></p><p> Dividend Yield Theory was popularized by Investment Quality Trends founder Geraldine Weiss through a book titled Dividends Don’t Lie. The essence of Dividend Yield Theory is that high quality companies tend to have a “normal” yield and as the market falls in love or out of love with the company the dividend yield fluctuates to create buy and sell opportunities.</p><p><blockquote>股息收益率理论是由投资质量趋势创始人杰拉尔丁·韦斯通过一本名为《股息不要说谎》的书推广的。股息收益率理论的本质是，高质量的公司往往具有“正常”的收益率，随着市场爱上或不爱上该公司，股息收益率会波动以创造买卖机会。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/0a469d363e933b84759428285f957590\" tg-width=\"640\" tg-height=\"278\" width=\"100%\" height=\"auto\"><span>Source: Seeking Alphadividend yield</span></p><p><blockquote><p class=\"t-img-caption\"><span>资料来源：寻求阿尔法股息收益率</span></p></blockquote></p><p> Here we have Apple’s Dividend Yield History. Looking at the average yield column you can see that Apple’s current average yield is the lowest since Apple first started paying a dividend. This indicates Apple is a screaming sell. On the flip side, the last time Apple’s average yield was above 2% was in 2016. At that time Apple was a screaming buy. Coincidentally that was the same year Berkshire Hathaway (BRK.A) began buying Apple shares.</p><p><blockquote>这里我们有苹果的股息收益率历史。查看平均收益率栏可以看到，苹果目前的平均收益率是自苹果首次开始支付股息以来的最低水平。这表明苹果是一个尖叫出售。另一方面，苹果平均收益率上一次高于2%是在2016年。当时，苹果是一个令人尖叫的买家。巧合的是，同年Berkshire Hathaway(BRK.A)开始购买苹果股票。</blockquote></p><p> The reason this works is because the dividend yield is a product of the share price. Looking at the chart above you can see the dividend yield shrank from 2016 through 2018 which indicates the share price of Apple increased.</p><p><blockquote>之所以有效，是因为股息收益率是股价的乘积。看上图，你可以看到2016年到2018年股息收益率下降，这表明苹果的股价上涨。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/991e5d3137bf5ac3c9bc4aaf26c01581\" tg-width=\"640\" tg-height=\"320\" width=\"100%\" height=\"auto\"><span>Source: Yahoo Finance, Apple Share price from 01/01/2016 - 12/31/2018</span></p><p><blockquote><p class=\"t-img-caption\"><span>资料来源：雅虎财经，2016年1月1日至2018年12月31日苹果股价</span></p></blockquote></p><p> That is exactly what happened. At the peak of 2018 Apple’s dividend yield was 1.28%. At this time, Apple’s 5-year yield average was 1.86%. When 2018 ended Apple’s dividend yield was 1.97%. As you can now see, a company’s dividend yield can be a good proxy for value.</p><p><blockquote>这正是发生的事情。2018年峰值时，苹果的股息收益率为1.28%。此时，苹果5年期收益率平均值为1.86%。2018年底，苹果的股息收益率为1.97%。正如您现在所看到的，公司的股息收益率可以很好地代表价值。</blockquote></p><p> <b>This Time Is not different</b></p><p><blockquote><b>这次也不例外</b></blockquote></p><p> I know some of you at this point are thinking, well, Dividend Yield Theory is nice and all but thanks to Covid this time is different. I don’t believe this time is different for Apple and the reason is because of Apple’s maturity as a business prior to the pandemic.</p><p><blockquote>我知道你们中的一些人现在在想，股息收益率理论很好，但多亏了新冠疫情，这次不同了。我不认为这一次对苹果来说有什么不同，原因是因为苹果在大流行之前就已经成熟了。</blockquote></p><p> It is true that Apple and many other tech companies are benefiting from the pandemic, but Apple has a significant difference from a Shopify, a Zoom, and a Disney Plus. Namely Apple had already largely penetrated its total addressable market. Prior to the pandemic, most of us had never heard of Zoom. We started working from home and needed a solution for remote communication, and bam Zoom capitalizes. Prior to the pandemic, the iPhone was still the smartphone to beat, the smartphone with tens of millions of users, the must-have status symbol in places as far away as China. I spent a semester abroad in China in 2012. During that time, my professors told us how important status symbols are to the Chinese. Students of all ages would not go to school until their parents had bought them an iPhone because without it they would lose “face”. Many could not afford the phone plans and I and my friends witnessed many people having an iPhone just for show. That was in 2012, 8 years before the pandemic.</p><p><blockquote>诚然，苹果和许多其他科技公司都从疫情中受益，但苹果与Shopify、Zoom和Disney Plus有很大不同。也就是说，苹果已经在很大程度上渗透了其整个目标市场。在疫情之前，我们大多数人从未听说过Zoom。我们开始在家工作，需要一个远程通信的解决方案，bam Zoom利用了这一点。在疫情之前，iPhone仍然是值得击败的智能手机，拥有数千万用户的智能手机，是远至中国的必备身份象征。2012年我在中国留学了一个学期。那段时间，我的教授告诉我们，身份象征对中国人有多重要。所有年龄段的学生在父母给他们买iPhone之前都不会去上学，因为没有它他们会丢脸。许多人负担不起电话套餐，我和我的朋友目睹了许多人拥有iPhone只是为了炫耀。那是在2012年，比疫情大流行早了8年。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/9ae87be3f096ac0a13d2e38634b8c34c\" tg-width=\"640\" tg-height=\"310\" width=\"100%\" height=\"auto\"><span>Source: Apple Q3 2021*covers Apr – Jun 2021*</span></p><p><blockquote><p class=\"t-img-caption\"><span>资料来源：苹果2021年第三季度*涵盖2021年4月至6月*</span></p></blockquote></p><p> As we can see, the majority of Apple’s revenue comes from products. Further down products are identified as the iPhone, Mac, iPad, Wearables, Home &amp; Accessories.</p><p><blockquote>正如我们所看到的，苹果的大部分收入来自产品。进一步向下的产品被确定为iPhone、Mac、iPad、可穿戴设备、家居和配件。</blockquote></p><p> <img src=\"https://static.tigerbbs.com/3ef98109e802b72a60990d870e23814d\" tg-width=\"640\" tg-height=\"114\" width=\"100%\" height=\"auto\"></p><p><blockquote></blockquote></p><p></p><p> Again the iPhone makes up the majority. The high growth rate in iPhone sales also backs up the theory that this round of growth is due to the Apple super cycle which seems to take place once every 3 years.</p><p><blockquote>iPhone再次占据了大多数。iPhone销量的高增长率也支持了这一轮增长是由于似乎每3年发生一次的苹果超级周期的理论。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/b71f026725256789694ea1ff46574c4a\" tg-width=\"393\" tg-height=\"256\" width=\"100%\" height=\"auto\"><span>Source: Seeking Alpha Financials, compiled by author</span></p><p><blockquote><p class=\"t-img-caption\"><span>来源：Seeking Alpha Financials，作者编译</span></p></blockquote></p><p> The pattern for the last 10 years has been 1 year of stellar growth followed by 2 years of much slower growth. As you can see this results in a 10-year CAGR of ~10% - 13% depending on where we are in the cycle.</p><p><blockquote>过去10年的模式是1年的强劲增长，随后是2年的缓慢增长。正如您所看到的，这导致10年复合年增长率约为10%-13%，具体取决于我们在周期中所处的位置。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/a62395de39d598a2d5fb553eca56086d\" tg-width=\"640\" tg-height=\"516\" width=\"100%\" height=\"auto\"><span>Source: Apple2017 10-K</span></p><p><blockquote><p class=\"t-img-caption\"><span>资料来源：Apple2017 10-K</span></p></blockquote></p><p> Here we see the 2015 super cycle followed by the growth declines in 2016 and 2017.</p><p><blockquote>在这里，我们看到了2015年的超级周期，随后是2016年和2017年的增长下降。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/0e63c1a8fd16ae504ee3794c0eff4198\" tg-width=\"640\" tg-height=\"535\" width=\"100%\" height=\"auto\"><span>Source: Apple2020 10-K</span></p><p><blockquote><p class=\"t-img-caption\"><span>资料来源：Apple2020 10-K</span></p></blockquote></p><p> Again it happened in the more recent super cycle of 2018 followed by declines in growth for years 2019 and 2020.</p><p><blockquote>这种情况再次发生在最近的2018年超级周期中，随后是2019年和2020年的增长下降。</blockquote></p><p> When we look into the revenue by product for these periods, we can see that iPhone sales decline and the other categories are unable to make up for the loss of revenue the next year. In the following year, 2017 and 2020, other sources of revenue increased enough for Apple’s total revenue to increase.</p><p><blockquote>当我们按产品查看这些时期的收入时，我们可以看到iPhone销量下降，其他类别无法弥补第二年的收入损失。在接下来的一年，2017年和2020年，其他收入来源的增长足以让苹果的总收入增加。</blockquote></p><p> <img src=\"https://static.tigerbbs.com/2e3954b0d588d038dc2dd5e88c39c5ec\" tg-width=\"640\" tg-height=\"131\" width=\"100%\" height=\"auto\"></p><p><blockquote></blockquote></p><p> Patterns are likely to repeat until something happens to change them. I don't see such a catalyst on the horizon, and currently iPhone sales are again carrying Apple’s revenue to record levels. iPhone sales seem to be selling so well because of the coming transition to 5G and many iPhone owners have a device that is at least 3 years old.</p><p><blockquote>模式很可能会重复，直到发生改变它们的事情。我没有看到这样的催化剂，目前iPhone的销量再次将苹果的收入带到创纪录的水平。iPhone的销售似乎卖得很好，因为即将向5G过渡，许多iPhone用户的设备至少有3年的历史。</blockquote></p><p> The iPhone 12 was unveiled and released in October 2020. This means the super cycle is expected to end with the iPhone 13 which is expected to come out in September or October. I believe this indicates FY 2022 will be a rough year for Apple shareholders.</p><p><blockquote>iPhone 12于2020年10月亮相并发布。这意味着超级周期预计将随着预计在9月或10月推出的iPhone 13而结束。我相信这表明2022财年对于苹果股东来说将是艰难的一年。</blockquote></p><p> <b>Apple’s Third And Final Act - A Cash Cow</b></p><p><blockquote><b>苹果的第三幕也是最后一幕——摇钱树</b></blockquote></p><p> Investors need to pay attention to Apple’s future as a dividend aristocrat. Apple is transitioning toward more service based revenues. This is a higher margin business but there is less explosive innovation, meaning growth will decline.</p><p><blockquote>投资者需要关注苹果作为股息贵族的未来。苹果正在向更多基于服务的收入转型。这是一项利润率较高的业务，但爆炸性创新较少，这意味着增长将会下降。</blockquote></p><p> At the current share price, investors are “locking in” a targeted return of 9% over the next 10 years based on some optimistic assumptions.</p><p><blockquote>按照目前的股价，投资者基于一些乐观的假设，“锁定”了未来10年9%的目标回报率。</blockquote></p><p> <ul>  <li>Growth of 19.3% for the first 5 years followed by 12% growth for the second five years.</li>  <li>An expected dividend growth rate of 17.5%</li>  <li>Apple reverts to their historic P/E of 21.</li> </ul> All of that together means Apple’s share price in 10 years will be $293.47 and the dividend will be at $4.43 a share giving existing shareholders a yield of 1.5% which is much closer to their current 5-year average yield.</p><p><blockquote><ul><li>前5年增长19.3%，第二个5年增长12%。</li><li>预期股息增长率为17.5%</li><li>苹果恢复到21的历史市盈率。</li></ul>所有这些加在一起意味着苹果10年后的股价将为293.47美元，股息将为每股4.43美元，现有股东的收益率为1.5%，更接近他们当前的5年平均收益率。</blockquote></p><p> Apple’s dividend payout ratio is currently 15.86%. Other companies in the IT sector like Texas Instruments (TXN), and Intuit (INTU) have a payout ratio of 51% and 25% respectively which shows Apple’s dividends will be much higher in the coming years. With a projected EPS of $14 in 2031 a 51% payout would mean a dividend of $7/sh.</p><p><blockquote>苹果目前的股息支付率为15.86%。德州仪器(TXN)和Intuit(INTU)等IT行业的其他公司的派息率分别为51%和25%，这表明苹果未来几年的股息将高得多。预计2031年每股收益为14美元，51%的派息意味着每股7美元的股息。</blockquote></p><p> <b>Risk and Opportunity, The Dividend increase</b></p><p><blockquote><b>风险与机遇，股息增加</b></blockquote></p><p> Based on the 5 year average dividend yield and the current rate of dividend increases, it is likely the dividend will be increased to $1.03-$1.14. In order for Apple to maintain its historic yield at the projected future dividend, Apple shares would have to trade around $80. it is possible that Apple pays up and raises their dividend to $1.89. Apple spent $14 billion on their dividend in 2020 and raising it to $1.89 will increase the price tag to $31 billion. This would increase their payout ratio to 34% which is a typical payout ratio for cash cow companies.</p><p><blockquote>根据5年平均股息收益率和当前股息增长率，股息可能会增加至1.03-1.14美元。为了让苹果在预计的未来股息中维持其历史收益率，苹果股价必须在80美元左右。苹果有可能支付并将股息提高至1.89美元。苹果在2020年的股息上花费了140亿美元，将股息提高到1.89美元将使股价达到310亿美元。这将使他们的派息率提高到34%，这是现金牛公司的典型派息率。</blockquote></p><p> The expected dividend I project is based on the percentage of operating cash flow the dividend takes up. Over the last 3 years, it has ranged from 15% to 18%. I used an estimated $100.15 billion for operating cash flows and at 19% you get the $1.14 dividend.</p><p><blockquote>预期股息I项目基于股息占经营现金流的百分比。在过去的3年里，这一比例从15%到18%不等。我估计使用了1001.5亿美元的运营现金流，按19%计算，您将获得1.14美元的股息。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/153079186d84770e064411e34a42745e\" tg-width=\"304\" tg-height=\"74\" width=\"100%\" height=\"auto\"><span>Source: Seeking AlphaCash Flow Statement</span></p><p><blockquote><p class=\"t-img-caption\"><span>资料来源：Seeking Alpha现金流量表</span></p></blockquote></p><p> Lastly it is possible that a dividend yield of less than 1% becomes the norm for Apple. If the current 2021 yield average of 0.63% becomes the new normal, Apple’s share price should rise to $163.49 - $180.95 based on my projected dividend increase.</p><p><blockquote>最后，低于1%的股息收益率有可能成为苹果的常态。如果目前2021年0.63%的平均收益率成为新常态，根据我预计的股息增长，苹果的股价应该会上涨至163.49美元至180.95美元。</blockquote></p><p> <b>Conclusion</b></p><p><blockquote><b>结论</b></blockquote></p><p></p><p> Sell Apple, take your profits now. The super cycle will end. Come back later and buy Apple at a discount when the dividend yield is higher.</p><p><blockquote>卖出苹果，立即获利了结。超级周期将结束。稍后再来，等股息收益率较高时折价买入苹果。</blockquote></p><p></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple: Take Your Profits Now, Come Back Later<blockquote>苹果：现在获利了结，稍后再回来</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple: Take Your Profits Now, Come Back Later<blockquote>苹果：现在获利了结，稍后再回来</blockquote>\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">seekingalpha</strong><span class=\"h-time small\">2021-08-02 09:29</span>\n</p>\n</h4>\n</header>\n<article>\n<p><b>Summary</b></p><p><blockquote><b>总结</b></blockquote></p><p> <ul>  <li>Dividend Yield Theory is a great indicator of overvalued and undervalued shares for healthy companies.</li>  <li>Apple’s current high growth is temporary.</li>  <li>Apple is on its way to becoming a dividend aristocrat.</li> </ul> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/8e45c69c559fb64f9cda12fb93f34c0d\" tg-width=\"1536\" tg-height=\"1097\" referrerpolicy=\"no-referrer\"><span>Christopher Jue/Getty Images Entertainment</span></p><p><blockquote><ul><li>股息收益率理论是健康公司股票高估和低估的重要指标。</li><li>苹果目前的高增长是暂时的。</li><li>苹果正在成为股息贵族。</li></ul><p class=\"t-img-caption\"><span>克里斯托弗·觉/盖蒂图片社娱乐公司</span></p></blockquote></p><p> <b>Investment Thesis</b></p><p><blockquote><b>投资论文</b></blockquote></p><p> Investors are treating Apple (AAPL) as if it has found a second growth spurt. In reality Apple is now a fully grown cash cow, not a young budding calf. The pandemic made many companies transition to the internet faster than they wanted to. That is good for Apple but because it was already a mature business prior to the pandemic it will revert to its normal pre-pandemic growth rates.</p><p><blockquote>投资者对待苹果（AAPL）就好像它已经找到了第二次增长。事实上，苹果现在是一头成熟的摇钱树，而不是一头初露头角的小牛。疫情让许多公司比他们希望的更快地过渡到互联网。这对苹果来说是件好事，但由于它在大流行之前就已经是一家成熟的企业，因此它将恢复到大流行前的正常增长率。</blockquote></p><p> Apple’s 5 year average dividend yield from 2016 to 2020 is 1.46% currently the dividend yield on Apple is 0.68%. Apple has been paying a dividend for almost 10 years and the average is also pointing to a yield of ~1.4%. In order for Apple to offer such a yield, share prices would have to move down toward range of $75-$85. Now is the time to take your Apple profits before it reverts to the mean.</p><p><blockquote>苹果2016年至2020年的5年平均股息率为1.46%，目前苹果的股息率为0.68%。苹果已支付股息近10年，平均收益率约为1.4%。为了让苹果提供这样的收益率，股价必须下跌至75美元至85美元的范围。现在是时候在苹果利润恢复到均值之前获利了结了。</blockquote></p><p> <b>Why Apple Is Overvalued, Dividend Yield Theory</b></p><p><blockquote><b>为什么苹果被高估，股息收益率理论</b></blockquote></p><p> Dividend Yield Theory was popularized by Investment Quality Trends founder Geraldine Weiss through a book titled Dividends Don’t Lie. The essence of Dividend Yield Theory is that high quality companies tend to have a “normal” yield and as the market falls in love or out of love with the company the dividend yield fluctuates to create buy and sell opportunities.</p><p><blockquote>股息收益率理论是由投资质量趋势创始人杰拉尔丁·韦斯通过一本名为《股息不要说谎》的书推广的。股息收益率理论的本质是，高质量的公司往往具有“正常”的收益率，随着市场爱上或不爱上该公司，股息收益率会波动以创造买卖机会。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/0a469d363e933b84759428285f957590\" tg-width=\"640\" tg-height=\"278\" width=\"100%\" height=\"auto\"><span>Source: Seeking Alphadividend yield</span></p><p><blockquote><p class=\"t-img-caption\"><span>资料来源：寻求阿尔法股息收益率</span></p></blockquote></p><p> Here we have Apple’s Dividend Yield History. Looking at the average yield column you can see that Apple’s current average yield is the lowest since Apple first started paying a dividend. This indicates Apple is a screaming sell. On the flip side, the last time Apple’s average yield was above 2% was in 2016. At that time Apple was a screaming buy. Coincidentally that was the same year Berkshire Hathaway (BRK.A) began buying Apple shares.</p><p><blockquote>这里我们有苹果的股息收益率历史。查看平均收益率栏可以看到，苹果目前的平均收益率是自苹果首次开始支付股息以来的最低水平。这表明苹果是一个尖叫出售。另一方面，苹果平均收益率上一次高于2%是在2016年。当时，苹果是一个令人尖叫的买家。巧合的是，同年Berkshire Hathaway(BRK.A)开始购买苹果股票。</blockquote></p><p> The reason this works is because the dividend yield is a product of the share price. Looking at the chart above you can see the dividend yield shrank from 2016 through 2018 which indicates the share price of Apple increased.</p><p><blockquote>之所以有效，是因为股息收益率是股价的乘积。看上图，你可以看到2016年到2018年股息收益率下降，这表明苹果的股价上涨。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/991e5d3137bf5ac3c9bc4aaf26c01581\" tg-width=\"640\" tg-height=\"320\" width=\"100%\" height=\"auto\"><span>Source: Yahoo Finance, Apple Share price from 01/01/2016 - 12/31/2018</span></p><p><blockquote><p class=\"t-img-caption\"><span>资料来源：雅虎财经，2016年1月1日至2018年12月31日苹果股价</span></p></blockquote></p><p> That is exactly what happened. At the peak of 2018 Apple’s dividend yield was 1.28%. At this time, Apple’s 5-year yield average was 1.86%. When 2018 ended Apple’s dividend yield was 1.97%. As you can now see, a company’s dividend yield can be a good proxy for value.</p><p><blockquote>这正是发生的事情。2018年峰值时，苹果的股息收益率为1.28%。此时，苹果5年期收益率平均值为1.86%。2018年底，苹果的股息收益率为1.97%。正如您现在所看到的，公司的股息收益率可以很好地代表价值。</blockquote></p><p> <b>This Time Is not different</b></p><p><blockquote><b>这次也不例外</b></blockquote></p><p> I know some of you at this point are thinking, well, Dividend Yield Theory is nice and all but thanks to Covid this time is different. I don’t believe this time is different for Apple and the reason is because of Apple’s maturity as a business prior to the pandemic.</p><p><blockquote>我知道你们中的一些人现在在想，股息收益率理论很好，但多亏了新冠疫情，这次不同了。我不认为这一次对苹果来说有什么不同，原因是因为苹果在大流行之前就已经成熟了。</blockquote></p><p> It is true that Apple and many other tech companies are benefiting from the pandemic, but Apple has a significant difference from a Shopify, a Zoom, and a Disney Plus. Namely Apple had already largely penetrated its total addressable market. Prior to the pandemic, most of us had never heard of Zoom. We started working from home and needed a solution for remote communication, and bam Zoom capitalizes. Prior to the pandemic, the iPhone was still the smartphone to beat, the smartphone with tens of millions of users, the must-have status symbol in places as far away as China. I spent a semester abroad in China in 2012. During that time, my professors told us how important status symbols are to the Chinese. Students of all ages would not go to school until their parents had bought them an iPhone because without it they would lose “face”. Many could not afford the phone plans and I and my friends witnessed many people having an iPhone just for show. That was in 2012, 8 years before the pandemic.</p><p><blockquote>诚然，苹果和许多其他科技公司都从疫情中受益，但苹果与Shopify、Zoom和Disney Plus有很大不同。也就是说，苹果已经在很大程度上渗透了其整个目标市场。在疫情之前，我们大多数人从未听说过Zoom。我们开始在家工作，需要一个远程通信的解决方案，bam Zoom利用了这一点。在疫情之前，iPhone仍然是值得击败的智能手机，拥有数千万用户的智能手机，是远至中国的必备身份象征。2012年我在中国留学了一个学期。那段时间，我的教授告诉我们，身份象征对中国人有多重要。所有年龄段的学生在父母给他们买iPhone之前都不会去上学，因为没有它他们会丢脸。许多人负担不起电话套餐，我和我的朋友目睹了许多人拥有iPhone只是为了炫耀。那是在2012年，比疫情大流行早了8年。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/9ae87be3f096ac0a13d2e38634b8c34c\" tg-width=\"640\" tg-height=\"310\" width=\"100%\" height=\"auto\"><span>Source: Apple Q3 2021*covers Apr – Jun 2021*</span></p><p><blockquote><p class=\"t-img-caption\"><span>资料来源：苹果2021年第三季度*涵盖2021年4月至6月*</span></p></blockquote></p><p> As we can see, the majority of Apple’s revenue comes from products. Further down products are identified as the iPhone, Mac, iPad, Wearables, Home &amp; Accessories.</p><p><blockquote>正如我们所看到的，苹果的大部分收入来自产品。进一步向下的产品被确定为iPhone、Mac、iPad、可穿戴设备、家居和配件。</blockquote></p><p> <img src=\"https://static.tigerbbs.com/3ef98109e802b72a60990d870e23814d\" tg-width=\"640\" tg-height=\"114\" width=\"100%\" height=\"auto\"></p><p><blockquote></blockquote></p><p></p><p> Again the iPhone makes up the majority. The high growth rate in iPhone sales also backs up the theory that this round of growth is due to the Apple super cycle which seems to take place once every 3 years.</p><p><blockquote>iPhone再次占据了大多数。iPhone销量的高增长率也支持了这一轮增长是由于似乎每3年发生一次的苹果超级周期的理论。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/b71f026725256789694ea1ff46574c4a\" tg-width=\"393\" tg-height=\"256\" width=\"100%\" height=\"auto\"><span>Source: Seeking Alpha Financials, compiled by author</span></p><p><blockquote><p class=\"t-img-caption\"><span>来源：Seeking Alpha Financials，作者编译</span></p></blockquote></p><p> The pattern for the last 10 years has been 1 year of stellar growth followed by 2 years of much slower growth. As you can see this results in a 10-year CAGR of ~10% - 13% depending on where we are in the cycle.</p><p><blockquote>过去10年的模式是1年的强劲增长，随后是2年的缓慢增长。正如您所看到的，这导致10年复合年增长率约为10%-13%，具体取决于我们在周期中所处的位置。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/a62395de39d598a2d5fb553eca56086d\" tg-width=\"640\" tg-height=\"516\" width=\"100%\" height=\"auto\"><span>Source: Apple2017 10-K</span></p><p><blockquote><p class=\"t-img-caption\"><span>资料来源：Apple2017 10-K</span></p></blockquote></p><p> Here we see the 2015 super cycle followed by the growth declines in 2016 and 2017.</p><p><blockquote>在这里，我们看到了2015年的超级周期，随后是2016年和2017年的增长下降。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/0e63c1a8fd16ae504ee3794c0eff4198\" tg-width=\"640\" tg-height=\"535\" width=\"100%\" height=\"auto\"><span>Source: Apple2020 10-K</span></p><p><blockquote><p class=\"t-img-caption\"><span>资料来源：Apple2020 10-K</span></p></blockquote></p><p> Again it happened in the more recent super cycle of 2018 followed by declines in growth for years 2019 and 2020.</p><p><blockquote>这种情况再次发生在最近的2018年超级周期中，随后是2019年和2020年的增长下降。</blockquote></p><p> When we look into the revenue by product for these periods, we can see that iPhone sales decline and the other categories are unable to make up for the loss of revenue the next year. In the following year, 2017 and 2020, other sources of revenue increased enough for Apple’s total revenue to increase.</p><p><blockquote>当我们按产品查看这些时期的收入时，我们可以看到iPhone销量下降，其他类别无法弥补第二年的收入损失。在接下来的一年，2017年和2020年，其他收入来源的增长足以让苹果的总收入增加。</blockquote></p><p> <img src=\"https://static.tigerbbs.com/2e3954b0d588d038dc2dd5e88c39c5ec\" tg-width=\"640\" tg-height=\"131\" width=\"100%\" height=\"auto\"></p><p><blockquote></blockquote></p><p> Patterns are likely to repeat until something happens to change them. I don't see such a catalyst on the horizon, and currently iPhone sales are again carrying Apple’s revenue to record levels. iPhone sales seem to be selling so well because of the coming transition to 5G and many iPhone owners have a device that is at least 3 years old.</p><p><blockquote>模式很可能会重复，直到发生改变它们的事情。我没有看到这样的催化剂，目前iPhone的销量再次将苹果的收入带到创纪录的水平。iPhone的销售似乎卖得很好，因为即将向5G过渡，许多iPhone用户的设备至少有3年的历史。</blockquote></p><p> The iPhone 12 was unveiled and released in October 2020. This means the super cycle is expected to end with the iPhone 13 which is expected to come out in September or October. I believe this indicates FY 2022 will be a rough year for Apple shareholders.</p><p><blockquote>iPhone 12于2020年10月亮相并发布。这意味着超级周期预计将随着预计在9月或10月推出的iPhone 13而结束。我相信这表明2022财年对于苹果股东来说将是艰难的一年。</blockquote></p><p> <b>Apple’s Third And Final Act - A Cash Cow</b></p><p><blockquote><b>苹果的第三幕也是最后一幕——摇钱树</b></blockquote></p><p> Investors need to pay attention to Apple’s future as a dividend aristocrat. Apple is transitioning toward more service based revenues. This is a higher margin business but there is less explosive innovation, meaning growth will decline.</p><p><blockquote>投资者需要关注苹果作为股息贵族的未来。苹果正在向更多基于服务的收入转型。这是一项利润率较高的业务，但爆炸性创新较少，这意味着增长将会下降。</blockquote></p><p> At the current share price, investors are “locking in” a targeted return of 9% over the next 10 years based on some optimistic assumptions.</p><p><blockquote>按照目前的股价，投资者基于一些乐观的假设，“锁定”了未来10年9%的目标回报率。</blockquote></p><p> <ul>  <li>Growth of 19.3% for the first 5 years followed by 12% growth for the second five years.</li>  <li>An expected dividend growth rate of 17.5%</li>  <li>Apple reverts to their historic P/E of 21.</li> </ul> All of that together means Apple’s share price in 10 years will be $293.47 and the dividend will be at $4.43 a share giving existing shareholders a yield of 1.5% which is much closer to their current 5-year average yield.</p><p><blockquote><ul><li>前5年增长19.3%，第二个5年增长12%。</li><li>预期股息增长率为17.5%</li><li>苹果恢复到21的历史市盈率。</li></ul>所有这些加在一起意味着苹果10年后的股价将为293.47美元，股息将为每股4.43美元，现有股东的收益率为1.5%，更接近他们当前的5年平均收益率。</blockquote></p><p> Apple’s dividend payout ratio is currently 15.86%. Other companies in the IT sector like Texas Instruments (TXN), and Intuit (INTU) have a payout ratio of 51% and 25% respectively which shows Apple’s dividends will be much higher in the coming years. With a projected EPS of $14 in 2031 a 51% payout would mean a dividend of $7/sh.</p><p><blockquote>苹果目前的股息支付率为15.86%。德州仪器(TXN)和Intuit(INTU)等IT行业的其他公司的派息率分别为51%和25%，这表明苹果未来几年的股息将高得多。预计2031年每股收益为14美元，51%的派息意味着每股7美元的股息。</blockquote></p><p> <b>Risk and Opportunity, The Dividend increase</b></p><p><blockquote><b>风险与机遇，股息增加</b></blockquote></p><p> Based on the 5 year average dividend yield and the current rate of dividend increases, it is likely the dividend will be increased to $1.03-$1.14. In order for Apple to maintain its historic yield at the projected future dividend, Apple shares would have to trade around $80. it is possible that Apple pays up and raises their dividend to $1.89. Apple spent $14 billion on their dividend in 2020 and raising it to $1.89 will increase the price tag to $31 billion. This would increase their payout ratio to 34% which is a typical payout ratio for cash cow companies.</p><p><blockquote>根据5年平均股息收益率和当前股息增长率，股息可能会增加至1.03-1.14美元。为了让苹果在预计的未来股息中维持其历史收益率，苹果股价必须在80美元左右。苹果有可能支付并将股息提高至1.89美元。苹果在2020年的股息上花费了140亿美元，将股息提高到1.89美元将使股价达到310亿美元。这将使他们的派息率提高到34%，这是现金牛公司的典型派息率。</blockquote></p><p> The expected dividend I project is based on the percentage of operating cash flow the dividend takes up. Over the last 3 years, it has ranged from 15% to 18%. I used an estimated $100.15 billion for operating cash flows and at 19% you get the $1.14 dividend.</p><p><blockquote>预期股息I项目基于股息占经营现金流的百分比。在过去的3年里，这一比例从15%到18%不等。我估计使用了1001.5亿美元的运营现金流，按19%计算，您将获得1.14美元的股息。</blockquote></p><p> <p class=\"t-img-caption\"><img src=\"https://static.tigerbbs.com/153079186d84770e064411e34a42745e\" tg-width=\"304\" tg-height=\"74\" width=\"100%\" height=\"auto\"><span>Source: Seeking AlphaCash Flow Statement</span></p><p><blockquote><p class=\"t-img-caption\"><span>资料来源：Seeking Alpha现金流量表</span></p></blockquote></p><p> Lastly it is possible that a dividend yield of less than 1% becomes the norm for Apple. If the current 2021 yield average of 0.63% becomes the new normal, Apple’s share price should rise to $163.49 - $180.95 based on my projected dividend increase.</p><p><blockquote>最后，低于1%的股息收益率有可能成为苹果的常态。如果目前2021年0.63%的平均收益率成为新常态，根据我预计的股息增长，苹果的股价应该会上涨至163.49美元至180.95美元。</blockquote></p><p> <b>Conclusion</b></p><p><blockquote><b>结论</b></blockquote></p><p></p><p> Sell Apple, take your profits now. The super cycle will end. Come back later and buy Apple at a discount when the dividend yield is higher.</p><p><blockquote>卖出苹果，立即获利了结。超级周期将结束。稍后再来，等股息收益率较高时折价买入苹果。</blockquote></p><p></p>\n<div class=\"bt-text\">\n\n\n<p> 来源：<a href=\"https://seekingalpha.com/article/4443676-apple-take-your-profits-before-its-too-late\">seekingalpha</a></p>\n<p>为提升您的阅读体验，我们对本页面进行了排版优化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://seekingalpha.com/article/4443676-apple-take-your-profits-before-its-too-late","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1130492644","content_text":"Summary\n\nDividend Yield Theory is a great indicator of overvalued and undervalued shares for healthy companies.\nApple’s current high growth is temporary.\nApple is on its way to becoming a dividend aristocrat.\n\nChristopher Jue/Getty Images Entertainment\nInvestment Thesis\nInvestors are treating Apple (AAPL) as if it has found a second growth spurt. In reality Apple is now a fully grown cash cow, not a young budding calf. The pandemic made many companies transition to the internet faster than they wanted to. That is good for Apple but because it was already a mature business prior to the pandemic it will revert to its normal pre-pandemic growth rates.\nApple’s 5 year average dividend yield from 2016 to 2020 is 1.46% currently the dividend yield on Apple is 0.68%. Apple has been paying a dividend for almost 10 years and the average is also pointing to a yield of ~1.4%. In order for Apple to offer such a yield, share prices would have to move down toward range of $75-$85. Now is the time to take your Apple profits before it reverts to the mean.\nWhy Apple Is Overvalued, Dividend Yield Theory\nDividend Yield Theory was popularized by Investment Quality Trends founder Geraldine Weiss through a book titled Dividends Don’t Lie. The essence of Dividend Yield Theory is that high quality companies tend to have a “normal” yield and as the market falls in love or out of love with the company the dividend yield fluctuates to create buy and sell opportunities.\nSource: Seeking Alphadividend yield\nHere we have Apple’s Dividend Yield History. Looking at the average yield column you can see that Apple’s current average yield is the lowest since Apple first started paying a dividend. This indicates Apple is a screaming sell. On the flip side, the last time Apple’s average yield was above 2% was in 2016. At that time Apple was a screaming buy. Coincidentally that was the same year Berkshire Hathaway (BRK.A) began buying Apple shares.\nThe reason this works is because the dividend yield is a product of the share price. Looking at the chart above you can see the dividend yield shrank from 2016 through 2018 which indicates the share price of Apple increased.\nSource: Yahoo Finance, Apple Share price from 01/01/2016 - 12/31/2018\nThat is exactly what happened. At the peak of 2018 Apple’s dividend yield was 1.28%. At this time, Apple’s 5-year yield average was 1.86%. When 2018 ended Apple’s dividend yield was 1.97%. As you can now see, a company’s dividend yield can be a good proxy for value.\nThis Time Is not different\nI know some of you at this point are thinking, well, Dividend Yield Theory is nice and all but thanks to Covid this time is different. I don’t believe this time is different for Apple and the reason is because of Apple’s maturity as a business prior to the pandemic.\nIt is true that Apple and many other tech companies are benefiting from the pandemic, but Apple has a significant difference from a Shopify, a Zoom, and a Disney Plus. Namely Apple had already largely penetrated its total addressable market. Prior to the pandemic, most of us had never heard of Zoom. We started working from home and needed a solution for remote communication, and bam Zoom capitalizes. Prior to the pandemic, the iPhone was still the smartphone to beat, the smartphone with tens of millions of users, the must-have status symbol in places as far away as China. I spent a semester abroad in China in 2012. During that time, my professors told us how important status symbols are to the Chinese. Students of all ages would not go to school until their parents had bought them an iPhone because without it they would lose “face”. Many could not afford the phone plans and I and my friends witnessed many people having an iPhone just for show. That was in 2012, 8 years before the pandemic.\nSource: Apple Q3 2021*covers Apr – Jun 2021*\nAs we can see, the majority of Apple’s revenue comes from products. Further down products are identified as the iPhone, Mac, iPad, Wearables, Home & Accessories.\n\nAgain the iPhone makes up the majority. The high growth rate in iPhone sales also backs up the theory that this round of growth is due to the Apple super cycle which seems to take place once every 3 years.\nSource: Seeking Alpha Financials, compiled by author\nThe pattern for the last 10 years has been 1 year of stellar growth followed by 2 years of much slower growth. As you can see this results in a 10-year CAGR of ~10% - 13% depending on where we are in the cycle.\nSource: Apple2017 10-K\nHere we see the 2015 super cycle followed by the growth declines in 2016 and 2017.\nSource: Apple2020 10-K\nAgain it happened in the more recent super cycle of 2018 followed by declines in growth for years 2019 and 2020.\nWhen we look into the revenue by product for these periods, we can see that iPhone sales decline and the other categories are unable to make up for the loss of revenue the next year. In the following year, 2017 and 2020, other sources of revenue increased enough for Apple’s total revenue to increase.\n\nPatterns are likely to repeat until something happens to change them. I don't see such a catalyst on the horizon, and currently iPhone sales are again carrying Apple’s revenue to record levels. iPhone sales seem to be selling so well because of the coming transition to 5G and many iPhone owners have a device that is at least 3 years old.\nThe iPhone 12 was unveiled and released in October 2020. This means the super cycle is expected to end with the iPhone 13 which is expected to come out in September or October. I believe this indicates FY 2022 will be a rough year for Apple shareholders.\nApple’s Third And Final Act - A Cash Cow\nInvestors need to pay attention to Apple’s future as a dividend aristocrat. Apple is transitioning toward more service based revenues. This is a higher margin business but there is less explosive innovation, meaning growth will decline.\nAt the current share price, investors are “locking in” a targeted return of 9% over the next 10 years based on some optimistic assumptions.\n\nGrowth of 19.3% for the first 5 years followed by 12% growth for the second five years.\nAn expected dividend growth rate of 17.5%\nApple reverts to their historic P/E of 21.\n\nAll of that together means Apple’s share price in 10 years will be $293.47 and the dividend will be at $4.43 a share giving existing shareholders a yield of 1.5% which is much closer to their current 5-year average yield.\nApple’s dividend payout ratio is currently 15.86%. Other companies in the IT sector like Texas Instruments (TXN), and Intuit (INTU) have a payout ratio of 51% and 25% respectively which shows Apple’s dividends will be much higher in the coming years. With a projected EPS of $14 in 2031 a 51% payout would mean a dividend of $7/sh.\nRisk and Opportunity, The Dividend increase\nBased on the 5 year average dividend yield and the current rate of dividend increases, it is likely the dividend will be increased to $1.03-$1.14. In order for Apple to maintain its historic yield at the projected future dividend, Apple shares would have to trade around $80. it is possible that Apple pays up and raises their dividend to $1.89. Apple spent $14 billion on their dividend in 2020 and raising it to $1.89 will increase the price tag to $31 billion. This would increase their payout ratio to 34% which is a typical payout ratio for cash cow companies.\nThe expected dividend I project is based on the percentage of operating cash flow the dividend takes up. Over the last 3 years, it has ranged from 15% to 18%. I used an estimated $100.15 billion for operating cash flows and at 19% you get the $1.14 dividend.\nSource: Seeking AlphaCash Flow Statement\nLastly it is possible that a dividend yield of less than 1% becomes the norm for Apple. If the current 2021 yield average of 0.63% becomes the new normal, Apple’s share price should rise to $163.49 - $180.95 based on my projected dividend increase.\nConclusion\nSell Apple, take your profits now. The super cycle will end. Come back later and buy Apple at a discount when the dividend yield is higher.","news_type":1,"symbols_score_info":{"AAPL":0.9}},"isVote":1,"tweetType":1,"viewCount":1699,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}],"defaultTab":"posts","isTTM":false}