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NonameDevil

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- NonameDevilNonameDevil
  ·2021-10-28
  $Sesen Bio, Inc.(SESN)$ssell or hold drop againt
  1,494 2
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- NonameDevilNonameDevil
  ·2021-10-07
  修改价格为什么会扣手续费
  1,074 评论
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- NonameDevilNonameDevil
  ·2021-10-05
  $Sphere 3D Corp(ANY)$为什么还一直跌
  849 评论
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- NonameDevilNonameDevil
  ·2021-10-02
  $Sphere 3D Corp(ANY)$为什么不会飞了反而掉下来 [无语]
  1,058 评论
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- NonameDevilNonameDevil
  ·2021-09-30
  $Sphere 3D Corp(ANY)$any idea
  1,421 评论
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- NonameDevilNonameDevil
  ·2021-09-06
  咔了吗
  捞王，捞出的是真金还是泡沫？
  白汤赢了红汤
  捞王，捞出的是真金还是泡沫？
  1,171 评论
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- NonameDevilNonameDevil
  ·2021-08-26
  可以进吗
  非常抱歉，此主贴已删除
  841 评论
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- NonameDevilNonameDevil
  ·2021-08-17
  $Sesen Bio, Inc.(SESN)$good news up up up
  464 评论
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- NonameDevilNonameDevil
  ·2021-08-17
  今天怎么静静地
  808 评论
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- NonameDevilNonameDevil
  ·2021-08-17
  $Strata Skin Sciences, Inc.(SSKN)$怎么没有人玩这个不是有好消息吗
  681 评论
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22:23","market":"hk","language":"zh","title":"捞王，捞出的是真金还是泡沫？","url":"https://stock-news.laohu8.com/highlight/detail?id=2165467382","media":"格隆汇","summary":"白汤赢了红汤","content":"<p>如今在餐饮界，火锅依旧是市场瞩目的C位选手。</p>\n<p>人们不仅爱吃，还爱投，更爱自己搞，来去之间，一家上市公司或许就出现了。</p>\n<p>近日，粤式火锅连锁店捞王(Laowang Holding Limited)向港交所主板提交上市申请，<a href=\"https://laohu8.com/S/601995\">中金公司</a>及华泰国际为联席保荐人。</p>\n<p>继<a href=\"https://laohu8.com/S/06862\">海底捞</a>、<a href=\"https://laohu8.com/S/00520\">呷哺呷哺</a>之后，捞王作为又一火锅新势力有望在港股登场。</p>\n<p>火锅这门生意向来站在风口，有人乐得看个热闹，有人杀入战场欲分一杯羹，市场已是红海，如何突破重围，走顺盈利模式一直是入局者，乃至市场最重视的经营命题。</p>\n<h3><b>1</b></h3>\n<h3><b>掘金火锅市场</b></h3>\n<p>说到底，<b>一个上市公司的崛起需要有行业空间的支撑。</b></p>\n<p>民以食为天，中国人对吃一向花心思。</p>\n<p>受益于产业结构升级，中国餐饮业作为第三产业的关键组成部分，成长潜力大，尤其在疫情下行业洗牌出清迅速，不断趋于良性发展。</p>\n<p>有趣的是，<b>中国餐饮业的资本化程度并不高，缺少巨头，</b>这一块的市场价值值得深挖。</p>\n<p><img src=\"https://static.tigerbbs.com/04e338b2e69f7b203a12f1c4249ecdc0\" tg-width=\"991\" tg-height=\"714\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p>火锅是中国独有的美食，历史悠久，长期受到来自五湖四海的人们的喜爱。</p>\n<p><img src=\"https://static.tigerbbs.com/188208df3929635aceddd94bb8d5d85b\" tg-width=\"1000\" tg-height=\"1460\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p>图源：网络</p>\n<p>古书有云，火锅“以锡为之，分上下层，高不及尺，中以红铜为火筒着炭，汤沸时，煮一切肉脯、鸡、鱼，其味无不鲜美。”</p>\n<p>在一定程度上，火锅的辣和鲜也具有成瘾性，而<b>成瘾性的合法产品有着高黏性，</b>获利空间自然不少。</p>\n<p>时光转到现在，这口热气沸腾的汤锅不仅可以接纳一切美味珍馐，还叠加了一层社交属性。</p>\n<p>管它春去冬来，与三两好友，约个火锅，谈天说地，便是烟火人世间的小确幸。</p>\n<p>这是一种沟通桥梁，更是一种情感宣泄，在火锅面前，人情的温暖多了，社恐的局促少了。</p>\n<p>总之，<b>火锅是万能的，没有火锅是万万不可的，</b>它已成为餐饮细分下的主要品类。</p>\n<p><img src=\"https://static.tigerbbs.com/afcc1a805142d91de58178f3482c21dd\" tg-width=\"1080\" tg-height=\"497\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p>有空间，自然有人来掘金。</p>\n<p>要知道火锅的<b>标准化不难，进入门槛不高，易于“去厨师化”，而获利水平较高。</b></p>\n<p>公开数据显示，近十年来，火锅相关企业总体保持增长，频频受到资本的青睐。</p>\n<p><img src=\"https://static.tigerbbs.com/984a4951d665b9681d5f5ed215d813c3\" tg-width=\"993\" tg-height=\"684\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p>你甚至会发现，各路明星也纷纷将开火锅店作为副业发展，想要捞把快钱。</p>\n<p>目前市场上，火锅企业的种类占比最大的是川渝类的红汤火锅，正所谓一辣解千愁，对辣味上瘾的年轻人不在少数。</p>\n<p><img src=\"https://static.tigerbbs.com/7f52006f9e7efd6fcf725efca73d28fd\" tg-width=\"400\" tg-height=\"267\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p>图源：网络</p>\n<p>不过黑马不是没有，乘着健康养生之风，以粤式火锅（海鲜火锅、潮汕牛肉火锅、粥底火锅等）为首的白汤大军来势汹汹。</p>\n<p>公开数据显示，预计到2025年，粤式火锅餐厅行业的收入将达到1285亿元，<b>中国所有粤式火锅餐厅自2020年至2025年的复合年增长率为15.3%。</b></p>\n<p>不同于川渝的火辣重口，粤式火锅以清淡滋补为主，重视食材的原汁原味。其中，捞王作为典型的先行者跑了出来。</p>\n<p><img src=\"https://static.tigerbbs.com/3dd8d2ab18d80b6662581de55ec29ebf\" tg-width=\"1080\" tg-height=\"720\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p>图源：网络</p>\n<h3><b>2</b></h3>\n<h3><b>重视品牌运营</b></h3>\n<p>捞王成立于2010年，主打胡椒猪肚鸡火锅&nbsp;，旗下运营及管理了三个品牌，分别为“捞王锅物料理”，“锅季”以及“捞王心灵肚鸡汤”，截至最后实际可行日期，捞王在中国内地的25个城市开设了135家连锁自营餐厅及在台北开设了一家餐厅。</p>\n<p><img src=\"https://static.tigerbbs.com/c3df56827e09c482efa121e4271319da\" tg-width=\"992\" tg-height=\"712\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p><img src=\"https://static.tigerbbs.com/19661cebdd65bffa71a3ebcd3d9d4863\" tg-width=\"600\" tg-height=\"313\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p>图源：网络</p>\n<p>IPO前，创始人李裕成、陈湘、黄雅玲、赵宏泽、王咏诗共同作为一致行动集团，截至最后实际可行日期，分别直接或间接持有已发行股本总额的29.92%、7.51%、1.33%、4.26%、2.00%。</p>\n<p><img src=\"https://static.tigerbbs.com/af7cb3000e12c1e14fbca27715415c03\" tg-width=\"988\" tg-height=\"705\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p>从基本面来看，2018年-2020年实现营收分别为8.7亿元、10.95亿元、11.25亿元；2021年上半年营收为6.47亿元，上年同期的营收为4.36亿元；期内利润分别为5906万、7992万、6744万元，存在一定的波动；2021年上半年期内利润2145万，上年同期的期内利润为106万元。</p>\n<p><img src=\"https://static.tigerbbs.com/564b2d6403c47b6aa5281941a6e6eb36\" tg-width=\"1080\" tg-height=\"488\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p>虽说火锅已陷入竞争红海，但目前按2020年收入计,捞王在中国粤式火锅餐厅市场中排名第一，市场份额为1.7%。</p>\n<p>捞王之所以可以跻身粤式火锅的头部梯队，一方面通过走白汤路线而打出差异化，同时，在营销、品牌运营上也频频发力。</p>\n<p><img src=\"https://static.tigerbbs.com/5881606f42b138d41c3737653dd0c982\" tg-width=\"428\" tg-height=\"469\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p>图源：招股书</p>\n<p>要知道火锅是个好品类，但品类再好也会触及增长天花板的时候，最终还是要将重心放在品牌运营管理上。</p>\n<p>一个好的火锅品牌可以通过菜品、服务、甚至是它的Logo和目标消费者进行有效的情感沟通。</p>\n<p>如今的消费者，尤其是主力人群——年轻人很重视这一点，他们乐于分享，注重品质，个性化凸显，更愿意为符合自己价值观和爱好的事物反复买单。</p>\n<p><img src=\"https://static.tigerbbs.com/c3318c7ff6cbc05eb028529f94f9ce97\" tg-width=\"600\" tg-height=\"449\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p>图源：网络</p>\n<p>对于这一点，捞王领悟得挺快，重视自媒体的力量，跨界与热门公司搞联动，还搞起了品牌IP化，推出捞小匠、捞小爱。</p>\n<p><img src=\"https://static.tigerbbs.com/8dac9abda5d728050080072dc8c84d1a\" tg-width=\"640\" tg-height=\"305\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p>图源：招股书</p>\n<p>毕竟，消费者一旦买账，消费场景进一步扩宽，新增流量带来增长动能，最后对品牌溢价的赋能自然是正向的。</p>\n<p>截至最后实际可行日期，捞王拥有超过860万名注册会员，其中130万人已提供其所属年龄组别，约78.4%为18至35岁的年轻人群；会员用户90天内的再次就餐率为13.6%。</p>\n<p><img src=\"https://static.tigerbbs.com/e2a863b47e9be561f638f75fad45c58a\" tg-width=\"500\" tg-height=\"375\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p>图源：网络</p>\n<h3><b>3</b></h3>\n<h3><b>进击扩张下的前车之鉴</b></h3>\n<p>在快速成长期，捞王的规模化扩张自然也提上了日程。</p>\n<p>本次IPO募集所得资金净额也被用来在全国乃至全球开设新餐厅——2021年、2022年、2023年、2024年分别计划开设约32、49、75和103家餐厅。</p>\n<p><img src=\"https://static.tigerbbs.com/3d2e787cd75c469e4692192e684a5f49\" tg-width=\"1080\" tg-height=\"486\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p>为了获取更多的市占率和流量，<b>加速开店、市场下沉</b>都是餐饮门店发展到一定阶段的正常玩法。</p>\n<p>但任何事一旦过了那个度，就容易变味。尤其是新开门店想要成为增长的主要驱动力，是需要时间浇灌的。</p>\n<p>就拿开店来说，万一陷入了非理性的跑马圈地，不但无法为企业发展增益，反而会弄巧成拙，受困于高昂的成本，拖累运营，而运营不佳带来的问题则会积小成大，从操作违规到食品安全，进而影响盈利。</p>\n<p>捞王本次披露的数据中，2018-2020年捞王锅物料理餐厅<b>翻台率连续下降，分别为3.1、3.0、2.5；</b>2021年上半年降至2.4，但较2020年同期（2.1）略有上升。</p>\n<p><img src=\"https://static.tigerbbs.com/5c458413670f714678e3615836fc882d\" tg-width=\"1080\" tg-height=\"484\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p>\n<p>这一评估单店盈利能力的核心指标的重要性不言而喻。</p>\n<p>港股市场上的火锅前辈已为后来者上了一课。</p>\n<p>在极速扩张下，<b>一旦无法把控速度和质量的平衡，翻台率“翻车”得厉害，小小火锅里容易捞出泡沫，经营容易成难。</b></p>\n<p>海底捞的股价曾因净利暴跌而持续下跌，翻台率已从2018年的5.0降至2020年的3.5；呷哺呷哺今年上半年亏损4992万元，计划关闭200家亏损门店。</p>\n<p>前车之鉴，后事之师。</p>\n<p>解决这一痛症的<b>关键自然不是简单粗暴的涨价战略，</b>这一效果甚微，反而容易消磨消费人群的黏性。这一重任最终还是得落在品牌塑造上，具体细化到产品服务、营销、供应链管理等方面。</p>\n<p>如今的消费者不是不接受涨价，而是不接受涨价后没有改善甚至每况愈下的产品质量和服务水平。</p>\n<p>他们也许会“见异思迁”，永远追求新鲜事物，但他们同样<b>愿意为高质量的品牌持续买单，付出自己的忠诚度</b>。</p>\n<p>餐饮行业淘汰出新的速度很快，对于捞王而言，稳固品牌效应需要持续创新升级，例如推出<a href=\"https://laohu8.com/S/JE..UK\">即食</a>产品的零售业务，同样，以保持服务质量为前提，在扩容规模这条路上控制成本也面临挑战。</p>\n<h3><b>4</b></h3>\n<h3><b>结语</b></h3>\n<p>消费赛道一向受到资本市场的瞩目，人们都在期盼着下一个明星股的到来，挥金如土间，估值往往不低。</p>\n<p>火锅这门生意看起来容易，做起来难，难在连锁下的运营管理。入局者切忌蒙眼狂奔，有了门店，忘了服务，要知道餐饮业门槛虽低，但处处都是细节，而细节决定发展的高度和广度，毕竟火锅里捞出的究竟是真金还是泡沫，往往就在一瞬间。</p>","source":"gelonghui_highlight","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>捞王，捞出的是真金还是泡沫？</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ 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margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n捞王，捞出的是真金还是泡沫？\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-09-06 22:23 北京时间&nbsp;&nbsp;&nbsp;<a href=http://www.gelonghui.com/p/485412><strong>格隆汇</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>如今在餐饮界，火锅依旧是市场瞩目的C位选手。\n人们不仅爱吃，还爱投，更爱自己搞，来去之间，一家上市公司或许就出现了。\n近日，粤式火锅连锁店捞王(Laowang Holding Limited)向港交所主板提交上市申请，中金公司及华泰国际为联席保荐人。\n继海底捞、呷哺呷哺之后，捞王作为又一火锅新势力有望在港股登场。\n火锅这门生意向来站在风口，有人乐得看个热闹，有人杀入战场欲分一杯羹，市场已是红海，...</p>\n\n<a href=\"http://www.gelonghui.com/p/485412\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/7f52006f9e7efd6fcf725efca73d28fd","relate_stocks":{"HSI":"恒生指数"},"source_url":"http://www.gelonghui.com/p/485412","is_english":false,"share_image_url":"https://static.laohu8.com/6b8fa6424aebe95f6781d04ef17a1852","article_id":"2165467382","content_text":"如今在餐饮界，火锅依旧是市场瞩目的C位选手。\n人们不仅爱吃，还爱投，更爱自己搞，来去之间，一家上市公司或许就出现了。\n近日，粤式火锅连锁店捞王(Laowang Holding Limited)向港交所主板提交上市申请，中金公司及华泰国际为联席保荐人。\n继海底捞、呷哺呷哺之后，捞王作为又一火锅新势力有望在港股登场。\n火锅这门生意向来站在风口，有人乐得看个热闹，有人杀入战场欲分一杯羹，市场已是红海，如何突破重围，走顺盈利模式一直是入局者，乃至市场最重视的经营命题。\n1\n掘金火锅市场\n说到底，一个上市公司的崛起需要有行业空间的支撑。\n民以食为天，中国人对吃一向花心思。\n受益于产业结构升级，中国餐饮业作为第三产业的关键组成部分，成长潜力大，尤其在疫情下行业洗牌出清迅速，不断趋于良性发展。\n有趣的是，中国餐饮业的资本化程度并不高，缺少巨头，这一块的市场价值值得深挖。\n\n火锅是中国独有的美食，历史悠久，长期受到来自五湖四海的人们的喜爱。\n\n图源：网络\n古书有云，火锅“以锡为之，分上下层，高不及尺，中以红铜为火筒着炭，汤沸时，煮一切肉脯、鸡、鱼，其味无不鲜美。”\n在一定程度上，火锅的辣和鲜也具有成瘾性，而成瘾性的合法产品有着高黏性，获利空间自然不少。\n时光转到现在，这口热气沸腾的汤锅不仅可以接纳一切美味珍馐，还叠加了一层社交属性。\n管它春去冬来，与三两好友，约个火锅，谈天说地，便是烟火人世间的小确幸。\n这是一种沟通桥梁，更是一种情感宣泄，在火锅面前，人情的温暖多了，社恐的局促少了。\n总之，火锅是万能的，没有火锅是万万不可的，它已成为餐饮细分下的主要品类。\n\n有空间，自然有人来掘金。\n要知道火锅的标准化不难，进入门槛不高，易于“去厨师化”，而获利水平较高。\n公开数据显示，近十年来，火锅相关企业总体保持增长，频频受到资本的青睐。\n\n你甚至会发现，各路明星也纷纷将开火锅店作为副业发展，想要捞把快钱。\n目前市场上，火锅企业的种类占比最大的是川渝类的红汤火锅，正所谓一辣解千愁，对辣味上瘾的年轻人不在少数。\n\n图源：网络\n不过黑马不是没有，乘着健康养生之风，以粤式火锅（海鲜火锅、潮汕牛肉火锅、粥底火锅等）为首的白汤大军来势汹汹。\n公开数据显示，预计到2025年，粤式火锅餐厅行业的收入将达到1285亿元，中国所有粤式火锅餐厅自2020年至2025年的复合年增长率为15.3%。\n不同于川渝的火辣重口，粤式火锅以清淡滋补为主，重视食材的原汁原味。其中，捞王作为典型的先行者跑了出来。\n\n图源：网络\n2\n重视品牌运营\n捞王成立于2010年，主打胡椒猪肚鸡火锅 ，旗下运营及管理了三个品牌，分别为“捞王锅物料理”，“锅季”以及“捞王心灵肚鸡汤”，截至最后实际可行日期，捞王在中国内地的25个城市开设了135家连锁自营餐厅及在台北开设了一家餐厅。\n\n\n图源：网络\nIPO前，创始人李裕成、陈湘、黄雅玲、赵宏泽、王咏诗共同作为一致行动集团，截至最后实际可行日期，分别直接或间接持有已发行股本总额的29.92%、7.51%、1.33%、4.26%、2.00%。\n\n从基本面来看，2018年-2020年实现营收分别为8.7亿元、10.95亿元、11.25亿元；2021年上半年营收为6.47亿元，上年同期的营收为4.36亿元；期内利润分别为5906万、7992万、6744万元，存在一定的波动；2021年上半年期内利润2145万，上年同期的期内利润为106万元。\n\n虽说火锅已陷入竞争红海，但目前按2020年收入计,捞王在中国粤式火锅餐厅市场中排名第一，市场份额为1.7%。\n捞王之所以可以跻身粤式火锅的头部梯队，一方面通过走白汤路线而打出差异化，同时，在营销、品牌运营上也频频发力。\n\n图源：招股书\n要知道火锅是个好品类，但品类再好也会触及增长天花板的时候，最终还是要将重心放在品牌运营管理上。\n一个好的火锅品牌可以通过菜品、服务、甚至是它的Logo和目标消费者进行有效的情感沟通。\n如今的消费者，尤其是主力人群——年轻人很重视这一点，他们乐于分享，注重品质，个性化凸显，更愿意为符合自己价值观和爱好的事物反复买单。\n\n图源：网络\n对于这一点，捞王领悟得挺快，重视自媒体的力量，跨界与热门公司搞联动，还搞起了品牌IP化，推出捞小匠、捞小爱。\n\n图源：招股书\n毕竟，消费者一旦买账，消费场景进一步扩宽，新增流量带来增长动能，最后对品牌溢价的赋能自然是正向的。\n截至最后实际可行日期，捞王拥有超过860万名注册会员，其中130万人已提供其所属年龄组别，约78.4%为18至35岁的年轻人群；会员用户90天内的再次就餐率为13.6%。\n\n图源：网络\n3\n进击扩张下的前车之鉴\n在快速成长期，捞王的规模化扩张自然也提上了日程。\n本次IPO募集所得资金净额也被用来在全国乃至全球开设新餐厅——2021年、2022年、2023年、2024年分别计划开设约32、49、75和103家餐厅。\n\n为了获取更多的市占率和流量，加速开店、市场下沉都是餐饮门店发展到一定阶段的正常玩法。\n但任何事一旦过了那个度，就容易变味。尤其是新开门店想要成为增长的主要驱动力，是需要时间浇灌的。\n就拿开店来说，万一陷入了非理性的跑马圈地，不但无法为企业发展增益，反而会弄巧成拙，受困于高昂的成本，拖累运营，而运营不佳带来的问题则会积小成大，从操作违规到食品安全，进而影响盈利。\n捞王本次披露的数据中，2018-2020年捞王锅物料理餐厅翻台率连续下降，分别为3.1、3.0、2.5；2021年上半年降至2.4，但较2020年同期（2.1）略有上升。\n\n这一评估单店盈利能力的核心指标的重要性不言而喻。\n港股市场上的火锅前辈已为后来者上了一课。\n在极速扩张下，一旦无法把控速度和质量的平衡，翻台率“翻车”得厉害，小小火锅里容易捞出泡沫，经营容易成难。\n海底捞的股价曾因净利暴跌而持续下跌，翻台率已从2018年的5.0降至2020年的3.5；呷哺呷哺今年上半年亏损4992万元，计划关闭200家亏损门店。\n前车之鉴，后事之师。\n解决这一痛症的关键自然不是简单粗暴的涨价战略，这一效果甚微，反而容易消磨消费人群的黏性。这一重任最终还是得落在品牌塑造上，具体细化到产品服务、营销、供应链管理等方面。\n如今的消费者不是不接受涨价，而是不接受涨价后没有改善甚至每况愈下的产品质量和服务水平。\n他们也许会“见异思迁”，永远追求新鲜事物，但他们同样愿意为高质量的品牌持续买单，付出自己的忠诚度。\n餐饮行业淘汰出新的速度很快，对于捞王而言，稳固品牌效应需要持续创新升级，例如推出即食产品的零售业务，同样，以保持服务质量为前提，在扩容规模这条路上控制成本也面临挑战。\n4\n结语\n消费赛道一向受到资本市场的瞩目，人们都在期盼着下一个明星股的到来，挥金如土间，估值往往不低。\n火锅这门生意看起来容易，做起来难，难在连锁下的运营管理。入局者切忌蒙眼狂奔，有了门店，忘了服务，要知道餐饮业门槛虽低，但处处都是细节，而细节决定发展的高度和广度，毕竟火锅里捞出的究竟是真金还是泡沫，往往就在一瞬间。","news_type":1},"isVote":1,"tweetType":1,"viewCount":1171,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":810666626,"gmtCreate":1629972903765,"gmtModify":1633681098900,"author":{"id":"4087197775339280","authorId":"4087197775339280","name":"NonameDevil","avatar":"https://static.tigerbbs.com/bd1fe001f7244a9eedf26355346a32b4","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"4087197775339280","authorIdStr":"4087197775339280"},"themes":[],"htmlText":"可以进吗","listText":"可以进吗","text":"可以进吗","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/810666626","repostId":"1183584379","repostType":4,"isVote":1,"tweetType":1,"viewCount":841,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},{"id":833157036,"gmtCreate":1629212044025,"gmtModify":1631886148281,"author":{"id":"4087197775339280","authorId":"4087197775339280","name":"NonameDevil","avatar":"https://static.tigerbbs.com/bd1fe001f7244a9eedf26355346a32b4","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"4087197775339280","authorIdStr":"4087197775339280"},"themes":[],"htmlText":"<a 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