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2021-06-24

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1980 To Now: The Journey Of Apple's Market Cap<blockquote>1980年至今：苹果市值之旅</blockquote>

From a stock-split adjusted IPO price of ten cents to over $2 trillion in market cap today, Apple ha

1980 To Now: The Journey Of Apple's Market Cap<blockquote>1980年至今：苹果市值之旅</blockquote>

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The Apple Maven reviews the highlights of this journey.  Currently, Apple stock(<b>AAPL</b>) -Get Report&nbsp;has the largest market cap in the US market – althoughMicrosoft has recently joinedthe select $2 trillion club. The journey as a publicly-traded company was marked by historic product launches and major technological innovations throughout different economic cycles.</p><p><blockquote>从股票分割调整后的IPO价格10美分到如今超过2万亿美元的市值，苹果已经走过了漫长的成功之路。苹果专家回顾了这次旅程的亮点。目前，苹果股票(<b>AAPL</b>)-Get Report拥有美国市场最大的市值-尽管微软最近加入了精选的2万亿美元俱乐部。作为一家上市公司的旅程以不同经济周期中历史性的产品发布和重大技术创新为标志。</blockquote></p><p> Today, the Apple Maven tells a bit of this success story that, on and off, has created so much value for shareholders since 1980.</p><p><blockquote>今天，这位苹果专家讲述了这个自1980年以来断断续续为股东创造了巨大价值的成功故事。</blockquote></p><p></p><p> <h3>The 1980s</h3> <ul>  <li><b>The IPO</b>: The year that the Apple III was launched, in 1980, was also the beginning of AAPL’s journey on the stock exchange. At an IPO price of $22 (or ten cents in split-adjusted terms), Apple kicked off with a market capitalization of $1.8 billion. At the time, it was the biggest IPO since Ford, nearly two decades before. Apple debuted in the stock exchange during a year marked by the beginning of a bull market.</li>  <li><b>Macintosh era</b>: In 1984 the first Mac was released. At the time, it was considered a “commercial failure but with technical acclaim”, largely due to its high cost. This period was also marked by disagreements among Apple's top leaders: CEO John Sculley, hired by celebrity founder Steve Jobs at the time, and Mr. Jobs himself.</li> </ul> <h3>The 1990s</h3> <ul>  <li><b>Difficult times</b>: From the beginning of the 1990s to mid-1997, Apple lost competitiveness in the market due to a series of internal factors. Products that lacked consumer appeal led to a sales shortfall, and Apple was allegedly 90 days away from declaring bankruptcy. The company was “saved” at the time by Microsoft, which agreed to pay $150 million to Apple in exchange for a few rights – setting Internet Explorer as the default browser on Macs, for example. Apple's market cap in 1997 was around only $2.3 billion, barely higher than it had been on the IPO day.</li>  <li><b>Prices leveled again</b>: The launch of the all-in-one iMac (the iconic color model), in 1998, was the one of the key milestones of the company's resurgence. The iMac was well received and helped to boost sales, leading Apple to return to profit once again.</li>  <li><b>Jobs is back</b>: Around the same time, in the late 1990s, Steve Jobs returned to Apple – another key development in the company’s turnaround. This was the beginning of what would soon become a revolution in consumer tech (particularly mobile) devices.</li> </ul> <h3>The 2000s</h3> <ul>  <li><b>First, the iPod</b>: In the early 2000s, Apple's market cap reached $5 billion. This period was marked by the launch of innovative offerings that gave Apple the identity that it still carries today. In 2001, the iPod was unveiled, selling over 100 million units in 6 years. In 2003, the iTunes store saw the light of day, marking the first step taken by Apple in services.</li> </ul> <ul>  <li><b>MacBook and MacBook Pro</b>: 2006 saw the launch of the first model in Apple's current line of PCs. Apple stock began to appreciate fast: from 2003 to 2006, shares jumped from $6 to $80, adjusted for stock split.</li>  <li><b>iPhone, a game changer</b>: In 2007, Apple achieved perhaps the peak in success with mobile devices. Steve Jobs introduced the iPhone and Apple created the concept of the smartphone. To date, it is the tech giant's most important revenue generator. During the year of the iPhone's launch, AAPL jumped from $75 billion to $100 billion in market cap.</li>  <li><b>Beyond smartphones</b>: A year later, in 2008, Apple launched the AppStore, the company's biggest revenue generator in services today.</li>  <li><b>iPad, the tablet concept</b>: In 2010, when the first iPad was successfully released, Apple passed its peer Microsoft in market cap for the first time. At the time, Apple was worth $269 billion, making it the third largest among public companies in the world by market cap – trailing oil and gas giants PetroChina and Exxon Mobil.</li> </ul> <h3>The 2010s</h3> <ul>  <li><b>King of the world</b>: In 2011, the year Steve Jobs passed away and current CEO Tim Cook took over, Apple became the most valuable company in the world. The market cap reached $337 billion, surpassing Exxon Mobil.</li>  <li><b>Wearables opportunity</b>: After successful updates to its entire portfolio, Apple's growth continued. In 2015, Apple strengthened its wearables segment with the launch of the Apple Watch. In 2016, it was time for the AirPods, adding revenue to this growing segment. Later that year, it was announced that there were 1 billion active Apple devices in the world. At that point, the company was worth $608 billion.</li>  <li><b>The first trillion</b>: In August 2018, Apple hit its first trillion dollars in market cap. However, by the beginning of 2019, the equity value had dropped to $746 billion after a broad market pullback in Q4 of 2018, only returning to $1 trillion in October 2019.</li> </ul> <h3>The 2020s</h3> <ul>  <li><b>The second trillion</b>: In August 2020, after delivering outstanding results quarter after quarter, Apple crossed another milestone: $2 trillion in market cap. The year also marked the kickoff of the 5G cycle with the launch of the iPhone 12 and the transition of Intel processors to the Apple-designed M1 chip.</li>  <li><b>The next step</b>: The main driving force of the company today is Apple’s ecosystem, which ties together its products and services and turns the company into a revenue machine. As we await the next few chapters of </p><p><blockquote><h3>1980年代</h3><ul><li><b>IPO</b>：1980年苹果协议III推出的那一年，也是AAPL在证券交易所旅程的开始。苹果的IPO价格为22美元（按拆分调整后计算为10美分），市值为18亿美元。当时，这是自近二十年前福特以来规模最大的IPO。苹果在牛市开始的一年里首次在证券交易所上市。</li><li><b>麦金塔时代</b>：1984年，第一台Mac发布。当时，它被认为是“商业上的失败，但技术上的赞誉”，主要是因为它的成本很高。在这一时期，苹果高层领导之间也存在分歧：当时被名人创始人史蒂夫·乔布斯聘用的首席执行官约翰·斯卡利和乔布斯本人。</li></ul><h3>20世纪90年代</h3><ul><li><b>困难时期</b>：从上世纪90年代初到1997年中期，由于一系列内部因素，苹果在市场上失去了竞争力。缺乏消费者吸引力的产品导致销售短缺，据称苹果距离宣布破产还有90天。该公司当时被微软“拯救”，该公司同意向苹果支付1.5亿美元以换取一些权利——例如，将Internet Explorer设置为Mac电脑的默认浏览器。1997年，苹果的市值仅为23亿美元左右，仅略高于IPO当天的市值。</li><li><b>价格再次持平</b>：1998年推出的多功能一体机iMac（标志性的彩色机型）是该公司复兴的重要里程碑之一。iMac广受好评，有助于提振销量，使苹果再次扭亏为盈。</li><li><b>乔布斯回来了</b>大约在同一时间，20世纪90年代末，史蒂夫·乔布斯重返苹果——这是公司扭亏为盈的另一个关键进展。这是消费技术（尤其是移动）设备革命的开始。</li></ul><h3>2000年代</h3><ul><li><b>首先，iPod</b>：2000年代初，苹果的市值达到50亿美元。这一时期的标志是创新产品的推出，赋予了苹果今天仍然具有的身份。2001年，iPod亮相，6年销量超过1亿台。2003年，iTunes商店重见天日，标志着苹果在服务领域迈出了第一步。</li></ul><ul><li><b>MacBook和MacBook Pro</b>2006年，苹果推出了目前个人电脑系列中的第一款。苹果的股票开始快速升值：从2003年到2006年，经过股票分割调整后，股价从6美元跃升至80美元。</li><li><b>iPhone，游戏规则的改变者</b>2007年，苹果在移动设备上取得了成功。史蒂夫·乔布斯推出了iPhone，苹果创造了智能手机的概念。迄今为止，它是这家科技巨头最重要的收入来源。在iPhone推出的那一年，AAPL的市值从750亿美元跃升至1000亿美元。</li><li><b>超越智能手机</b>：一年后的2008年，苹果推出了AppStore，这是该公司当今服务领域最大的收入来源。</li><li><b>iPad，平板电脑概念</b>：2010年，第一台iPad成功发布，苹果市值首次超过同行微软。当时，苹果的市值为2690亿美元，是全球市值第三大的上市公司，仅次于石油和天然气巨头中石油和埃克森美孚。</li></ul><h3>2010年代</h3><ul><li><b>世界之王</b>：2011年，史蒂夫·乔布斯去世，现任CEO蒂姆·库克接任的那一年，苹果成为全球市值最高的公司。市值达到3370亿美元，超过埃克森美孚。</li><li><b>可穿戴设备机会</b>：在成功更新其整个产品组合后，苹果继续增长。2015年，苹果推出了苹果手表，加强了其可穿戴设备领域。2016年，是AirPods的时候了，为这个不断增长的细分市场增加了收入。当年晚些时候，又宣布全球有10亿台活跃的苹果设备。当时，该公司的市值为6080亿美元。</li><li><b>第一个万亿</b>：2018年8月，苹果市值首次突破万亿美元。然而，到2019年初，在2018年第四季度市场大范围回调后，股权价值已降至7460亿美元，直到2019年10月才恢复到1万亿美元。</li></ul><h3>2020年代</h3><ul><li><b>第二个万亿</b>：2020年8月，在一个又一个季度取得出色业绩后，苹果跨越了另一个里程碑：2万亿美元的市值。随着iPhone 12的推出以及英特尔处理器向苹果设计的M1芯片的过渡，这一年也标志着5G周期的开始。</li><li><b>下一步</b>：公司今天的主要驱动力是苹果的生态系统，它将其产品和服务联系在一起，将公司变成了一台收入机器。在我们等待下几章的时候</li></ul></blockquote></p><p></p>","source":"lsy1610613172068","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; 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overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n1980 To Now: The Journey Of Apple's Market Cap<blockquote>1980年至今：苹果市值之旅</blockquote>\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">The Street</strong><span class=\"h-time small\">2021-06-24 19:27</span>\n</p>\n</h4>\n</header>\n<article>\n<p>  From a stock-split adjusted IPO price of ten cents to over $2 trillion in market cap today, Apple has trailed a long path of success. The Apple Maven reviews the highlights of this journey.  Currently, Apple stock(<b>AAPL</b>) -Get Report&nbsp;has the largest market cap in the US market – althoughMicrosoft has recently joinedthe select $2 trillion club. The journey as a publicly-traded company was marked by historic product launches and major technological innovations throughout different economic cycles.</p><p><blockquote>从股票分割调整后的IPO价格10美分到如今超过2万亿美元的市值，苹果已经走过了漫长的成功之路。苹果专家回顾了这次旅程的亮点。目前，苹果股票(<b>AAPL</b>)-Get Report拥有美国市场最大的市值-尽管微软最近加入了精选的2万亿美元俱乐部。作为一家上市公司的旅程以不同经济周期中历史性的产品发布和重大技术创新为标志。</blockquote></p><p> Today, the Apple Maven tells a bit of this success story that, on and off, has created so much value for shareholders since 1980.</p><p><blockquote>今天，这位苹果专家讲述了这个自1980年以来断断续续为股东创造了巨大价值的成功故事。</blockquote></p><p></p><p> <h3>The 1980s</h3> <ul>  <li><b>The IPO</b>: The year that the Apple III was launched, in 1980, was also the beginning of AAPL’s journey on the stock exchange. At an IPO price of $22 (or ten cents in split-adjusted terms), Apple kicked off with a market capitalization of $1.8 billion. At the time, it was the biggest IPO since Ford, nearly two decades before. Apple debuted in the stock exchange during a year marked by the beginning of a bull market.</li>  <li><b>Macintosh era</b>: In 1984 the first Mac was released. At the time, it was considered a “commercial failure but with technical acclaim”, largely due to its high cost. This period was also marked by disagreements among Apple's top leaders: CEO John Sculley, hired by celebrity founder Steve Jobs at the time, and Mr. Jobs himself.</li> </ul> <h3>The 1990s</h3> <ul>  <li><b>Difficult times</b>: From the beginning of the 1990s to mid-1997, Apple lost competitiveness in the market due to a series of internal factors. Products that lacked consumer appeal led to a sales shortfall, and Apple was allegedly 90 days away from declaring bankruptcy. The company was “saved” at the time by Microsoft, which agreed to pay $150 million to Apple in exchange for a few rights – setting Internet Explorer as the default browser on Macs, for example. Apple's market cap in 1997 was around only $2.3 billion, barely higher than it had been on the IPO day.</li>  <li><b>Prices leveled again</b>: The launch of the all-in-one iMac (the iconic color model), in 1998, was the one of the key milestones of the company's resurgence. The iMac was well received and helped to boost sales, leading Apple to return to profit once again.</li>  <li><b>Jobs is back</b>: Around the same time, in the late 1990s, Steve Jobs returned to Apple – another key development in the company’s turnaround. This was the beginning of what would soon become a revolution in consumer tech (particularly mobile) devices.</li> </ul> <h3>The 2000s</h3> <ul>  <li><b>First, the iPod</b>: In the early 2000s, Apple's market cap reached $5 billion. This period was marked by the launch of innovative offerings that gave Apple the identity that it still carries today. In 2001, the iPod was unveiled, selling over 100 million units in 6 years. In 2003, the iTunes store saw the light of day, marking the first step taken by Apple in services.</li> </ul> <ul>  <li><b>MacBook and MacBook Pro</b>: 2006 saw the launch of the first model in Apple's current line of PCs. Apple stock began to appreciate fast: from 2003 to 2006, shares jumped from $6 to $80, adjusted for stock split.</li>  <li><b>iPhone, a game changer</b>: In 2007, Apple achieved perhaps the peak in success with mobile devices. Steve Jobs introduced the iPhone and Apple created the concept of the smartphone. To date, it is the tech giant's most important revenue generator. During the year of the iPhone's launch, AAPL jumped from $75 billion to $100 billion in market cap.</li>  <li><b>Beyond smartphones</b>: A year later, in 2008, Apple launched the AppStore, the company's biggest revenue generator in services today.</li>  <li><b>iPad, the tablet concept</b>: In 2010, when the first iPad was successfully released, Apple passed its peer Microsoft in market cap for the first time. At the time, Apple was worth $269 billion, making it the third largest among public companies in the world by market cap – trailing oil and gas giants PetroChina and Exxon Mobil.</li> </ul> <h3>The 2010s</h3> <ul>  <li><b>King of the world</b>: In 2011, the year Steve Jobs passed away and current CEO Tim Cook took over, Apple became the most valuable company in the world. The market cap reached $337 billion, surpassing Exxon Mobil.</li>  <li><b>Wearables opportunity</b>: After successful updates to its entire portfolio, Apple's growth continued. In 2015, Apple strengthened its wearables segment with the launch of the Apple Watch. In 2016, it was time for the AirPods, adding revenue to this growing segment. Later that year, it was announced that there were 1 billion active Apple devices in the world. At that point, the company was worth $608 billion.</li>  <li><b>The first trillion</b>: In August 2018, Apple hit its first trillion dollars in market cap. However, by the beginning of 2019, the equity value had dropped to $746 billion after a broad market pullback in Q4 of 2018, only returning to $1 trillion in October 2019.</li> </ul> <h3>The 2020s</h3> <ul>  <li><b>The second trillion</b>: In August 2020, after delivering outstanding results quarter after quarter, Apple crossed another milestone: $2 trillion in market cap. The year also marked the kickoff of the 5G cycle with the launch of the iPhone 12 and the transition of Intel processors to the Apple-designed M1 chip.</li>  <li><b>The next step</b>: The main driving force of the company today is Apple’s ecosystem, which ties together its products and services and turns the company into a revenue machine. As we await the next few chapters of </p><p><blockquote><h3>1980年代</h3><ul><li><b>IPO</b>：1980年苹果协议III推出的那一年，也是AAPL在证券交易所旅程的开始。苹果的IPO价格为22美元（按拆分调整后计算为10美分），市值为18亿美元。当时，这是自近二十年前福特以来规模最大的IPO。苹果在牛市开始的一年里首次在证券交易所上市。</li><li><b>麦金塔时代</b>：1984年，第一台Mac发布。当时，它被认为是“商业上的失败，但技术上的赞誉”，主要是因为它的成本很高。在这一时期，苹果高层领导之间也存在分歧：当时被名人创始人史蒂夫·乔布斯聘用的首席执行官约翰·斯卡利和乔布斯本人。</li></ul><h3>20世纪90年代</h3><ul><li><b>困难时期</b>：从上世纪90年代初到1997年中期，由于一系列内部因素，苹果在市场上失去了竞争力。缺乏消费者吸引力的产品导致销售短缺，据称苹果距离宣布破产还有90天。该公司当时被微软“拯救”，该公司同意向苹果支付1.5亿美元以换取一些权利——例如，将Internet Explorer设置为Mac电脑的默认浏览器。1997年，苹果的市值仅为23亿美元左右，仅略高于IPO当天的市值。</li><li><b>价格再次持平</b>：1998年推出的多功能一体机iMac（标志性的彩色机型）是该公司复兴的重要里程碑之一。iMac广受好评，有助于提振销量，使苹果再次扭亏为盈。</li><li><b>乔布斯回来了</b>大约在同一时间，20世纪90年代末，史蒂夫·乔布斯重返苹果——这是公司扭亏为盈的另一个关键进展。这是消费技术（尤其是移动）设备革命的开始。</li></ul><h3>2000年代</h3><ul><li><b>首先，iPod</b>：2000年代初，苹果的市值达到50亿美元。这一时期的标志是创新产品的推出，赋予了苹果今天仍然具有的身份。2001年，iPod亮相，6年销量超过1亿台。2003年，iTunes商店重见天日，标志着苹果在服务领域迈出了第一步。</li></ul><ul><li><b>MacBook和MacBook Pro</b>2006年，苹果推出了目前个人电脑系列中的第一款。苹果的股票开始快速升值：从2003年到2006年，经过股票分割调整后，股价从6美元跃升至80美元。</li><li><b>iPhone，游戏规则的改变者</b>2007年，苹果在移动设备上取得了成功。史蒂夫·乔布斯推出了iPhone，苹果创造了智能手机的概念。迄今为止，它是这家科技巨头最重要的收入来源。在iPhone推出的那一年，AAPL的市值从750亿美元跃升至1000亿美元。</li><li><b>超越智能手机</b>：一年后的2008年，苹果推出了AppStore，这是该公司当今服务领域最大的收入来源。</li><li><b>iPad，平板电脑概念</b>：2010年，第一台iPad成功发布，苹果市值首次超过同行微软。当时，苹果的市值为2690亿美元，是全球市值第三大的上市公司，仅次于石油和天然气巨头中石油和埃克森美孚。</li></ul><h3>2010年代</h3><ul><li><b>世界之王</b>：2011年，史蒂夫·乔布斯去世，现任CEO蒂姆·库克接任的那一年，苹果成为全球市值最高的公司。市值达到3370亿美元，超过埃克森美孚。</li><li><b>可穿戴设备机会</b>：在成功更新其整个产品组合后，苹果继续增长。2015年，苹果推出了苹果手表，加强了其可穿戴设备领域。2016年，是AirPods的时候了，为这个不断增长的细分市场增加了收入。当年晚些时候，又宣布全球有10亿台活跃的苹果设备。当时，该公司的市值为6080亿美元。</li><li><b>第一个万亿</b>：2018年8月，苹果市值首次突破万亿美元。然而，到2019年初，在2018年第四季度市场大范围回调后，股权价值已降至7460亿美元，直到2019年10月才恢复到1万亿美元。</li></ul><h3>2020年代</h3><ul><li><b>第二个万亿</b>：2020年8月，在一个又一个季度取得出色业绩后，苹果跨越了另一个里程碑：2万亿美元的市值。随着iPhone 12的推出以及英特尔处理器向苹果设计的M1芯片的过渡，这一年也标志着5G周期的开始。</li><li><b>下一步</b>：公司今天的主要驱动力是苹果的生态系统，它将其产品和服务联系在一起，将公司变成了一台收入机器。在我们等待下几章的时候</li></ul></blockquote></p><p></p>\n<div class=\"bt-text\">\n\n\n<p> 来源：<a href=\"https://www.thestreet.com/apple/stock/1980-to-now-the-journey-of-apples-market-cap\">The Street</a></p>\n<p>为提升您的阅读体验，我们对本页面进行了排版优化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"AAPL":"苹果"},"source_url":"https://www.thestreet.com/apple/stock/1980-to-now-the-journey-of-apples-market-cap","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1137306280","content_text":"From a stock-split adjusted IPO price of ten cents to over $2 trillion in market cap today, Apple has trailed a long path of success. The Apple Maven reviews the highlights of this journey.\n\nCurrently, Apple stock(AAPL) -Get Report has the largest market cap in the US market – althoughMicrosoft has recently joinedthe select $2 trillion club. The journey as a publicly-traded company was marked by historic product launches and major technological innovations throughout different economic cycles.\nToday, the Apple Maven tells a bit of this success story that, on and off, has created so much value for shareholders since 1980.\nThe 1980s\n\nThe IPO: The year that the Apple III was launched, in 1980, was also the beginning of AAPL’s journey on the stock exchange. At an IPO price of $22 (or ten cents in split-adjusted terms), Apple kicked off with a market capitalization of $1.8 billion. At the time, it was the biggest IPO since Ford, nearly two decades before. Apple debuted in the stock exchange during a year marked by the beginning of a bull market.\nMacintosh era: In 1984 the first Mac was released. At the time, it was considered a “commercial failure but with technical acclaim”, largely due to its high cost. This period was also marked by disagreements among Apple's top leaders: CEO John Sculley, hired by celebrity founder Steve Jobs at the time, and Mr. Jobs himself.\n\nThe 1990s\n\nDifficult times: From the beginning of the 1990s to mid-1997, Apple lost competitiveness in the market due to a series of internal factors. Products that lacked consumer appeal led to a sales shortfall, and Apple was allegedly 90 days away from declaring bankruptcy. The company was “saved” at the time by Microsoft, which agreed to pay $150 million to Apple in exchange for a few rights – setting Internet Explorer as the default browser on Macs, for example. Apple's market cap in 1997 was around only $2.3 billion, barely higher than it had been on the IPO day.\nPrices leveled again: The launch of the all-in-one iMac (the iconic color model), in 1998, was the one of the key milestones of the company's resurgence. The iMac was well received and helped to boost sales, leading Apple to return to profit once again.\nJobs is back: Around the same time, in the late 1990s, Steve Jobs returned to Apple – another key development in the company’s turnaround. This was the beginning of what would soon become a revolution in consumer tech (particularly mobile) devices.\n\nThe 2000s\n\nFirst, the iPod: In the early 2000s, Apple's market cap reached $5 billion. This period was marked by the launch of innovative offerings that gave Apple the identity that it still carries today. In 2001, the iPod was unveiled, selling over 100 million units in 6 years. In 2003, the iTunes store saw the light of day, marking the first step taken by Apple in services.\n\n\nMacBook and MacBook Pro: 2006 saw the launch of the first model in Apple's current line of PCs. Apple stock began to appreciate fast: from 2003 to 2006, shares jumped from $6 to $80, adjusted for stock split.\niPhone, a game changer: In 2007, Apple achieved perhaps the peak in success with mobile devices. Steve Jobs introduced the iPhone and Apple created the concept of the smartphone. To date, it is the tech giant's most important revenue generator. During the year of the iPhone's launch, AAPL jumped from $75 billion to $100 billion in market cap.\nBeyond smartphones: A year later, in 2008, Apple launched the AppStore, the company's biggest revenue generator in services today.\niPad, the tablet concept: In 2010, when the first iPad was successfully released, Apple passed its peer Microsoft in market cap for the first time. At the time, Apple was worth $269 billion, making it the third largest among public companies in the world by market cap – trailing oil and gas giants PetroChina and Exxon Mobil.\n\nThe 2010s\n\nKing of the world: In 2011, the year Steve Jobs passed away and current CEO Tim Cook took over, Apple became the most valuable company in the world. The market cap reached $337 billion, surpassing Exxon Mobil.\nWearables opportunity: After successful updates to its entire portfolio, Apple's growth continued. In 2015, Apple strengthened its wearables segment with the launch of the Apple Watch. In 2016, it was time for the AirPods, adding revenue to this growing segment. Later that year, it was announced that there were 1 billion active Apple devices in the world. At that point, the company was worth $608 billion.\nThe first trillion: In August 2018, Apple hit its first trillion dollars in market cap. However, by the beginning of 2019, the equity value had dropped to $746 billion after a broad market pullback in Q4 of 2018, only returning to $1 trillion in October 2019.\n\nThe 2020s\n\nThe second trillion: In August 2020, after delivering outstanding results quarter after quarter, Apple crossed another milestone: $2 trillion in market cap. The year also marked the kickoff of the 5G cycle with the launch of the iPhone 12 and the transition of Intel processors to the Apple-designed M1 chip.\nThe next step: The main driving force of the company today is Apple’s ecosystem, which ties together its products and services and turns the company into a revenue machine. As we await the next few chapters of Apple's incredible market cap journey towards the third trillion, some new candidates for possible catalysts have emerged: the ongoing 5G cycle, the Apple-designed M1 chip, developments in mixed reality technology and a possible Apple Car.","news_type":1,"symbols_score_info":{"AAPL":0.9}},"isVote":1,"tweetType":1,"viewCount":3180,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":4,"xxTargetLangEnum":"ORIG"},"commentList":[],"hasMoreComment":false,"orderType":2}

1980 To Now: The Journey Of Apple's Market Cap<blockquote>1980年至今：苹果市值之旅</blockquote>

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