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2021-03-09

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T-Mobile to Step Up Ad Targeting of Cellphone Customers<blockquote>T-Mobile将加强针对手机客户的广告定位</blockquote>

Wireless carrier tells subscribers it could share their browsing, app data and other online activity

T-Mobile to Step Up Ad Targeting of Cellphone Customers<blockquote>T-Mobile将加强针对手机客户的广告定位</blockquote>

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For example, the program could help advertisers identify people who enjoy cooking or are sports enthusiasts, the company said.</p><p><blockquote>这家美国用户排名第二的运营商在最近的隐私政策更新中表示，除非他们选择退出，否则它将从4月26日开始与广告商共享客户的网络和移动应用程序数据。该公司表示，例如，该计划可以帮助广告商识别喜欢烹饪或体育爱好者的人。</blockquote></p><p> T-Mobile’s new policy will also cover Sprint customers acquired through the carriers’ 2020 merger. Sprint had previously shared similar data only from customers who opted into its third-party ad program.</p><p><blockquote>T-Mobile的新政策还将涵盖通过运营商2020年合并获得的Sprint客户。Sprint此前只分享了选择加入其第三方广告计划的客户的类似数据。</blockquote></p><p> A T-Mobile spokeswoman said the changes give subscribers advertising that aligns with their interests. “We’ve heard many say they prefer more relevant ads so we’re defaulting to this setting,” she said. (See below how to change your account settings.)</p><p><blockquote>T-Mobile发言人表示，这些变化为用户提供了符合他们兴趣的广告。“我们听到许多人说他们更喜欢更相关的广告，所以我们默认了这种设置，”她说。（请参阅下面如何更改您的帐户设置。）</blockquote></p><p> T-Mobile ended 2020 with more than 60 million phone users under its main brand and more than 20 million customers on prepaid plans. The company said the changes wouldn’t apply to business accounts or children’s lines.</p><p><blockquote>截至2020年底，T-Mobile的主要品牌电话用户超过6000万，预付费计划客户超过2000万。该公司表示，这些变化不适用于商业账户或儿童系列。</blockquote></p><p></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>T-Mobile to Step Up Ad Targeting of Cellphone Customers<blockquote>T-Mobile将加强针对手机客户的广告定位</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nT-Mobile to Step Up Ad Targeting of Cellphone Customers<blockquote>T-Mobile将加强针对手机客户的广告定位</blockquote>\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">The Wall Street Journal</strong><span class=\"h-time small\">2021-03-09 19:52</span>\n</p>\n</h4>\n</header>\n<article>\n<p>Wireless carrier tells subscribers it could share their browsing, app data and other online activity with advertisers unless they opt out</p><p><blockquote>无线运营商告诉用户，除非他们选择退出，否则它可以与广告商分享他们的浏览、应用程序数据和其他在线活动</blockquote></p><p> T-Mobile US Inc. will automatically enroll its phone subscribers in an advertising program informed by their online activity, testing businesses’ appetite for information that other companies have restricted.</p><p><blockquote>T-Mobile US Inc.将根据其在线活动自动将其电话用户注册到广告计划中，测试企业对其他公司限制的信息的兴趣。</blockquote></p><p> The No. 2 U.S. carrier by subscribers said in a recent privacy-policy update that unless they opt out it will share customers’ web and mobile-app data with advertisers starting April 26. For example, the program could help advertisers identify people who enjoy cooking or are sports enthusiasts, the company said.</p><p><blockquote>这家美国用户排名第二的运营商在最近的隐私政策更新中表示，除非他们选择退出，否则它将从4月26日开始与广告商共享客户的网络和移动应用程序数据。该公司表示，例如，该计划可以帮助广告商识别喜欢烹饪或体育爱好者的人。</blockquote></p><p> T-Mobile’s new policy will also cover Sprint customers acquired through the carriers’ 2020 merger. Sprint had previously shared similar data only from customers who opted into its third-party ad program.</p><p><blockquote>T-Mobile的新政策还将涵盖通过运营商2020年合并获得的Sprint客户。Sprint此前只分享了选择加入其第三方广告计划的客户的类似数据。</blockquote></p><p> A T-Mobile spokeswoman said the changes give subscribers advertising that aligns with their interests. “We’ve heard many say they prefer more relevant ads so we’re defaulting to this setting,” she said. (See below how to change your account settings.)</p><p><blockquote>T-Mobile发言人表示，这些变化为用户提供了符合他们兴趣的广告。“我们听到许多人说他们更喜欢更相关的广告，所以我们默认了这种设置，”她说。（请参阅下面如何更改您的帐户设置。）</blockquote></p><p> T-Mobile ended 2020 with more than 60 million phone users under its main brand and more than 20 million customers on prepaid plans. The company said the changes wouldn’t apply to business accounts or children’s lines.</p><p><blockquote>截至2020年底，T-Mobile的主要品牌电话用户超过6000万，预付费计划客户超过2000万。该公司表示，这些变化不适用于商业账户或儿童系列。</blockquote></p><p></p>\n<div class=\"bt-text\">\n\n\n<p> 来源：<a href=\"https://www.wsj.com/articles/t-mobile-to-step-up-ad-targeting-of-cellphone-customers-11615285803?mod=hp_lead_pos3\">The Wall Street Journal</a></p>\n<p>为提升您的阅读体验，我们对本页面进行了排版优化</p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"T":"At&T"},"source_url":"https://www.wsj.com/articles/t-mobile-to-step-up-ad-targeting-of-cellphone-customers-11615285803?mod=hp_lead_pos3","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1109340709","content_text":"Wireless carrier tells subscribers it could share their browsing, app data and other online activity with advertisers unless they opt out\nT-Mobile US Inc. will automatically enroll its phone subscribers in an advertising program informed by their online activity, testing businesses’ appetite for information that other companies have restricted.\nThe No. 2 U.S. carrier by subscribers said in a recent privacy-policy update that unless they opt out it will share customers’ web and mobile-app data with advertisers starting April 26. For example, the program could help advertisers identify people who enjoy cooking or are sports enthusiasts, the company said.\nT-Mobile’s new policy will also cover Sprint customers acquired through the carriers’ 2020 merger. Sprint had previously shared similar data only from customers who opted into its third-party ad program.\nA T-Mobile spokeswoman said the changes give subscribers advertising that aligns with their interests. “We’ve heard many say they prefer more relevant ads so we’re defaulting to this setting,” she said. (See below how to change your account settings.)\nT-Mobile ended 2020 with more than 60 million phone users under its main brand and more than 20 million customers on prepaid plans. 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