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2021-02-06

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Watch out, Alibaba. Chinese video apps are quickly becoming e-commerce players too

KEY POINTS Livestreaming and short video apps became significant marketing channels in 2020. Short

Watch out, Alibaba. Chinese video apps are quickly becoming e-commerce players too

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Chinese video apps are quickly becoming e-commerce players too","url":"https://stock-news.laohu8.com/highlight/detail?id=1111423932","media":"cnbc","summary":"KEY POINTS\n\nLivestreaming and short video apps became significant marketing channels in 2020.\nShort ","content":"<div>\n<p>KEY POINTS\n\nLivestreaming and short video apps became significant marketing channels in 2020.\nShort video and live streaming app Kuaishou said gross merchandise volume (GMV) for the 11 months through ...</p>\n\n<a href=\"https://www.cnbc.com/2021/02/05/china-video-apps-kuaishou-douyin-become-e-commerce-sites-like-alibaba.html\">Web Link</a>\n\n</div>\n","source":"cnbc_highlight","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Watch out, Alibaba. Chinese video apps are quickly becoming e-commerce players too</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nWatch out, Alibaba. Chinese video apps are quickly becoming e-commerce players too\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-02-05 14:11 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.cnbc.com/2021/02/05/china-video-apps-kuaishou-douyin-become-e-commerce-sites-like-alibaba.html><strong>cnbc</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>KEY POINTS\n\nLivestreaming and short video apps became significant marketing channels in 2020.\nShort video and live streaming app Kuaishou said gross merchandise volume (GMV) for the 11 months through ...</p>\n\n<a href=\"https://www.cnbc.com/2021/02/05/china-video-apps-kuaishou-douyin-become-e-commerce-sites-like-alibaba.html\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/995418fbbbc235e75883dec898dccaa8","relate_stocks":{"BABA":"阿里巴巴","09988":"阿里巴巴-W"},"source_url":"https://www.cnbc.com/2021/02/05/china-video-apps-kuaishou-douyin-become-e-commerce-sites-like-alibaba.html","is_english":true,"share_image_url":"https://static.laohu8.com/72bb72e1b84c09fca865c6dcb1bbcd16","article_id":"1111423932","content_text":"KEY POINTS\n\nLivestreaming and short video apps became significant marketing channels in 2020.\nShort video and live streaming app Kuaishou said gross merchandise volume (GMV) for the 11 months through November grew nearly eight times from a year ago to 332.68 billion yuan ($51.44 billion).\nDouyin, the Chinese version of the TikTok video app that's owned by ByteDance, saw e-commerce transactions triple last year to 500 billion yuan in GMV, according to a report Wednesday from Chinese tech news site LatePost.\n\nBEIJING — Chinese consumers are shopping more through livestreaming and video apps — a new trend that's grabbing a slice of the massive market traditionally dominated by e-commerce giantAlibaba.\nPopular livestreaming and short video apps became significant marketing channels in 2020, generating billions in merchant sales by connecting viewers to existing e-commerce sites, or their own.\nJust take the example of short video and livestreaming appKuaishou, which on Friday raised more than $5 billion in Hong Kong's biggest IPOsince the coronavirus pandemic, according to Wind Information.\nGross merchandise volume (GMV) for the 11 months through November grew nearly eight times from a year ago to 332.68 billion yuan ($51.44 billion), Kuaishou said in its prospectus. GMV is a metric commonly used in e-commerce to measure the total value of goods sold over a certain period of time.\nThe company primarily makes money by selling virtual gifts that users can buy for their favorite live streamers.Kuaishou shares surged nearly 200%at the open Friday.\nDouyin, the Chinese version of the TikTok video app that's owned by ByteDance, saw e-commerce transactions triple last year to 500 billion yuan in GMV,according to a report Wednesday from Chinese tech news site LatePost.\nHowever, most of the GMV went to third-party e-commerce sites likeJD.comand Alibaba's Taobao, the report said. Only about 100 billion yuan in Douyin's GMV came from the app's own e-commerce platforms, the report said.\nByteDance said in a statement to CNBC that LatePost's figures on GMV are not accurate and that third-party sales resulting from re-directed user traffic should not be counted as part of the GMV.\nTencent's Wechat messaging app, which counts more than 1 billion daily active users, has also become a platform for online shopping.\nIn January, WeChat said GMV for businesses running their own mini-programs in the app rose 255% last year to an undisclosed amount, while GMV for physical goods sold through those programs rose 154%.\n\"Along with various types of e-commerce players springing up in recent 2-3 years, including live streaming, social commerce, etc, customers' appetites on online shopping platforms are also diversifying,\" Morgan Stanley analysts said in a report last month. They predict Chinese consumer spending overallwill double in the next decade to $12.7 trillion.\nGrowing market for all e-commerce players\nThe reports on video apps' GMV show how quickly the streaming platforms are growing as a portal to online shopping, even if established players still dominate.\nFor example, Alibaba's video streaming sales siteTaobao Live generated over 400 billion yuan in GMVfor 2020, according to the latest earnings report. But the company's GMV for the Nov. 1 to 11 shopping holiday alone was 498 billion yuan.\n\"There is a lot of demand in China for e-commerce, so Alibaba,JD.com,they have the market because they are both online and offline,\" said Suresh Dalai, senior director at consulting firm Alvarez & Marsal, which focuses on retail operations in Asia.\n\"They provide a one-stop shop through their ecosystem,\" Dalai said. \"These retailers, they're not suffering even with these new e-commerce players coming out.\"\nOnline retail sales of physical goods in China rose 14.8% last year to a total of 9.759 trillion yuan, accounting for a quarter of all consumer goods sold in the country, the National Bureau of Statistics said.\nWhile the number of online shoppers climbed to 782 million by December, the country had more internet users watching videos, at 927 million, government agency China Internet Network Information Center (CNNIC)said in a report this week.\nIn particular,livestreaming e-commerce users surged by 123 millionbetween March and December, for a total of 388 million, the report said. About two-thirds of these users have made a purchase while watching a livestream, the report said.","news_type":1,"symbols_score_info":{"09988":0.9,"BABA":0.9}},"isVote":1,"tweetType":1,"viewCount":273,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":4,"xxTargetLangEnum":"ORIG"},"commentList":[],"hasMoreComment":false,"orderType":2}