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$知乎(ZH)$ 随着AI搜索成为消费决策新入口，品牌获取用户的方式正在从“被搜索到”转向“被AI推荐”。当消费者越来越多地通过AI获取购买建议，品牌能否出现在AI的回答中、以什么形象出现，正在成为新的竞争焦点。

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