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为啥没有仰望

高端电车量价齐升！2026上半年国内各车企均价一览蔚来40.4万夺国产第1

2026年上半年整个国内乘用车市场承受了不小的下行压力，全行业新车销量较去年同期下滑接近20%，整体大盘表现不算景气。奔驰今年上半年的单车均价为42.4万元，在整个传统豪华燃油品牌均价普遍下行的大背景下，这个表现已经算相对稳健。蔚来的单车均价同比大幅提升了6.7万元，这部分增长几乎全部来自于品牌销量结构的上移。

高端电车量价齐升！2026上半年国内各车企均价一览蔚来40.4万夺国产第1

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14:10","market":"sh","language":"zh","title":"高端电车量价齐升！2026上半年国内各车企均价一览 蔚来40.4万夺国产第1","url":"https://stock-news.laohu8.com/highlight/detail?id=2658967404","media":"快科技","summary":"2026年上半年整个国内乘用车市场承受了不小的下行压力，全行业新车销量较去年同期下滑接近20%，整体大盘表现不算景气。奔驰今年上半年的单车均价为42.4万元，在整个传统豪华燃油品牌均价普遍下行的大背景下，这个表现已经算相对稳健。蔚来的单车均价同比大幅提升了6.7万元，这部分增长几乎全部来自于品牌销量结构的上移。","content":"<html><body>快科技8月11日消息，行业调研机构杰兰路LandRoads发布的《2026年度上半年中国乘用车市场品牌价格回顾》报告显示，国内高端电车赛道正走出量价齐升的独立行情。2026年上半年整个国内乘用车市场承受了不小的下行压力，全行业新车销量较去年同期下滑接近20%，整体大盘表现不算景气。同期整个乘用车市场的单车均价依然维持在17到18万元区间，这个看似平稳的数据背后，其实是不同价位段车型销量涨跌、价格升降多重因素互相对冲之后得到的结果，并不是市场真的处在价格稳定的状态。从全品牌价格榜的头部位置来看，路虎与保时捷依旧是上半年单车均价最高的两个汽车品牌，终端均价都维持在80万元上下，但和去年同期的数据相比都出现了明显的回落，其中路虎品牌单车均价同比下降9.2万元，保时捷单车均价同比下降6.8万元。<img decoding=\"async\" loading=\"lazy\" src=\"https://x0.ifengimg.com/res/2026/12B38B6F83A228579F9652FB76A5BB61716A7A56_size560_w600_h2427.png\"/>两个超<a href=\"https://laohu8.com/S/DLX\">豪华</a>品牌的均价回落，一方面是高端燃油车市场终端优惠放大、成交价格下探带来的直接影响，另一方面也和品牌内部走量车型的销量结构下移有关，价格优惠和销量结构变化两方面因素叠加，共同推动两个品牌的整体均价出现明显下滑。把视线放到35万元以上的高端乘用车价格区间，奔驰、<a href=\"https://laohu8.com/S/NIO\">蔚来</a>和问界是这一赛道里表现最具代表性的三个品牌。奔驰今年上半年的单车均价为42.4万元，在整个传统豪华燃油品牌均价普遍下行的大背景下，这个表现已经算相对稳健。<a href=\"https://laohu8.com/S/09866\">蔚来</a>的单车均价同比大幅提升了6.7万元，这部分增长几乎全部来自于品牌销量结构的上移。2026年上半年，定位高端的ES8与ES9两款车型合计占到了<a href=\"https://laohu8.com/S/NIO.SI\">蔚来</a>品牌总销量的约75%，高价大六座车型已经成为绝对的销量主力，和去年同期的产品销量结构已经产生了非常明显的差异。<img decoding=\"async\" loading=\"lazy\" src=\"https://x0.ifengimg.com/res/2026/99E73FCA0C029E9E45A8024E40F52609C4C59D9D_size545_w600_h2369.png\"/>问界上半年的单车均价为37.1万元，较去年同期下降2.8万元，这个变化也主要是由车型销量结构调整带动的。随着定位亲民的M7与M6销量占比明显提升，今年上半年两款走量车型合计占到问界品牌总销量的六成以上，而定价更高的M8与M9的合计销量占比，已经从去年同期的约六成下降到了约35%，直接拉低了品牌的整体成交均价。其中定位顶奢的M9在上半年很长一段时间都处于产品换新前的产销过渡阶段，销量阶段性走低本身就带有一定的行业周期性。随着新款车型正式上市交付，它在6月的销量占比已经恢复到接近三成，后续问界的品牌整体均价，依然有可能随着高价车型销量占比的回升而重新向上走。<a href=\"https://laohu8.com/S/ZK\">极氪</a>是本次统计覆盖的所有品牌里，单车均价提升幅度最大的品牌，较去年同期足足上涨了9.1万元，这部分增长几乎也完全是由产品销量结构上移推动的。它的均价上涨逻辑和蔚来比较相似，2026年上半年，极氪9X系列车型的销量占比已经超过三成，9X与8X两款高端车型的合计占比超过四成，而去年同期的极氪销量体系里还完全没有这两款高端车型，全新高价产品的导入，直接把品牌的整体成交均价抬升了一大截。除了极氪与蔚来之外，乐道、iCAR和智己的单车均价同比提升也十分明显，分别上涨3.5万元、3.1万元和2.7万元，几家均价上涨的原因也基本一致，全部来自新车型上市后的销量结构变化。<img decoding=\"async\" loading=\"lazy\" src=\"https://x0.ifengimg.com/res/2026/54081658CF5F914A9D832F2E4DA6B19F79A7ED87_size538_w600_h2407.png\"/>乐道去年同期的销量几乎全部由低价入门的L60一款车型贡献，今年上半年定位更高的L80与L90两款新车合计销量占比已经达到六成左右，iCAR的V27销量占比接近一半，高价新车型逐步成为走量主力，是这一批新势力品牌均价上行的共同特征。至于不少消费者关心的<a href=\"https://laohu8.com/S/XIACY\">小米</a>汽车，它的上半年单车均价为25.7万元，本次榜单里没有尊界的相关数据，是因为这次统计的筛选标准是2026年上半年累计新车销量超过8000辆的品牌，尊界暂未达标所以没有上榜。从2026年上半年估算的新车总销售额数据来看，丰田、奔驰、大众、<a href=\"https://laohu8.com/S/BYDDY\">比亚迪</a>、宝马、<a href=\"https://laohu8.com/S/TSLA\">特斯拉</a>、奥迪、问界和<a href=\"https://laohu8.com/S/LI\">理想</a>位居全行业前九，几家的上半年销售额都超过了500亿元，其中排在榜首的丰田半年销售额达到1087亿元。但这九个头部品牌的总销售额较去年同期全都出现了同比下滑，其中<a href=\"https://laohu8.com/S/002594\">比亚迪</a>、大众和奔驰的销售额减少幅度最高，分别同比下降约797亿元、421亿元和328亿元，下滑规模相当可观。从销售额的同比增量维度来看，极氪和蔚来的增长表现最为突出，上半年销售额分别同比增加258亿元和243亿元，紧随其后的方程豹增量达到111亿元，同样顺利突破百亿元门槛。<a href=\"https://laohu8.com/S/09863\">零跑</a>和<a href=\"https://laohu8.com/S/01810\">小米</a>的半年销售额分别同比增加约83亿元和73亿元，乐道、享界的增量也都在30亿元以上，智己、萤火虫、名爵和长安启源的增量超过20亿元，魏牌、日产、岚图、极狐和北京越野的销售额同比增量则落在10到20亿元的区间内。整体大盘下行的背景下，高端新能源汽车几乎是全行业唯一拿到正向销售额增量的赛道，整个消费市场的购车偏好正在快速向高价位新能源车转移。最后也想问问大家，你会不会是那些愿意花40万以上预算入手高端新能源车的潜在消费群体？<img decoding=\"async\" loading=\"lazy\" src=\"https://x0.ifengimg.com/res/2026/850B86742C07695B345F93A8C9A366679BB20F2F_size302_w600_h1313.png\"/></body></html>","source":"ifeng_tech","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" 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href=\"https://tech.ifeng.com/c/8vUtFkgXlDX\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"80175":"吉利汽车-R","81211":"比亚迪股份-R","601633":"长城汽车","LU0540923850.HKD":"ALLIANZ HONG KONG EQUITY \"A\" (HKD) INC","SG9999002463.SGD":"LionGlobal China Growth SGD","LU1880383440.USD":"AMUNDI FUNDS CHINA EQUITY \"A2\" (USD) INC","LU1808992512.USD":"AB ALL CHINA EQUITY PORTFOLIO \"A\" (USD) ACC","FDRV":"Fidelity Electric Vehicles and Future Transportation ETF","BK1582":"深圳本地概念股","BK1540":"电池","LU0634319403.HKD":"ALLIANZ HONG KONG EQUITY \"AT\" (HKD) ACC","LU0289961442.SGD":"SUSTAINABLE GLOBAL THEMATIC PORTFOLIO \"AX\" (SGD) ACC","SG9999006597.SGD":"United China-India Dynamic Growth SGD","LU2097828557.USD":"AZ EQUITY CHINA \"A\" (USD) ACC","LU0588545490.SGD":"Eastspring Investments - Asian Equity Income AS SGD","LU2360107325.USD":"BGF FUTURE OF TRANSPORT \"A4\" (USD) INC","LU0531971595.HKD":"HSBC GIF CHINESE EQUITY \"AD\" (HKD) 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高端电车量价齐升！2026上半年国内各车企均价一览 蔚来40.4万夺国产第1

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高端电车量价齐升！2026上半年国内各车企均价一览蔚来40.4万夺国产第1