$上美股份(0214_老虎社区_美港股上老虎

luzhen1982
2022-12-13

$上美股份(02145)$

化妆品企业多品牌战略本质上就是建立一个覆盖高中低档产品，不同目标用户的品牌梯队和矩阵，同时通过持续的管线研发以及集团化运营，扩大品牌的知名度和美誉度！

上美股份的核心优势一是在于民营机制，管理好，机制灵活，二是真正扎根于化妆品行业多年，营销有特色，研发有特点，品牌运营差异化！

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