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2021-07-26

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Netflix Opens a New Front in the Streaming War. How Games Can Boost the Stock.<blockquote>Netflix在流媒体战争中开辟了一条新战线。游戏如何提振股票。</blockquote>

Almost ignored amid last week’s torrent of earnings news was confirmation from Netflix that the stre

Netflix Opens a New Front in the Streaming War. How Games Can Boost the Stock.<blockquote>Netflix在流媒体战争中开辟了一条新战线。游戏如何提振股票。</blockquote>

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How Games Can Boost the Stock.<blockquote>Netflix在流媒体战争中开辟了一条新战线。游戏如何提振股票。</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1148842869","media":"Barrons","summary":"Almost ignored amid last week’s torrent of earnings news was confirmation from Netflix that the stre","content":"Almost ignored amid last week’s torrent of earnings news was confirmation from Netflix that the streaming video service plans to jump into mobile gaming. Investors largely shrugged off the low-key announcement, focusing instead on another quarter of disappointing subscriber-growth guidance. But the move has the potential to shake up the nascent streaming gaming market—and to resolve some of the biggest concerns about the future of Netflix.<blockquote>在上周的财报洪流中，几乎被忽视的是Netflix确认该流媒体视频服务计划进军移动游戏领域。投资者基本上对这一低调的声明不屑一顾，而是关注另一个季度令人失望的用户增长指引。但此举有可能撼动新兴的流媒体游戏市场，并解决人们对Netflix未来的一些最大担忧。</blockquote> The news came at the bottom of the fourth page of the Netflix (ticker: NFLX) June-quarter letter to shareholders, with juicier details disclosed by Chief Product Officer Greg Peters on the company’s quarterly earnings Q&amp;A (which, weirdly enough, it conducts via live video streamed on...YouTube). Peters said that&nbsp;Netflix views gaming as just another content category, like movies or TV shows. Netflix will target games for mobile phones, rather than TV, which makes sense; as Peters says, almost all of their customers have game-capable smartphones. (And playing a game on a connected TV poses obvious logistical challenges—a Roku remote would not make a good game controller.)<blockquote>这一消息出现在Netflix（股票代码：NFLX）6月份季度致股东信的第四页底部，首席产品官格雷格·彼得斯(Greg Peters)在该公司的季度收益问答中披露了更多有趣的细节（奇怪的是，该问答是通过YouTube上的直播视频）。彼得斯说，网飞将游戏视为另一个内容类别，就像电影或电视节目一样。Netflix将瞄准手机游戏，而不是电视，这是有道理的；正如彼得斯所说，他们几乎所有的客户都有支持游戏的智能手机。（在联网电视上玩游戏会带来明显的后勤挑战——Roku遥控器不是一个好的游戏控制器。）</blockquote> The kicker is that Netflix is not going to charge anything extra for games, and it isn’t going to include in-game ads or in-game purchases, either. This, in short, is a revenue-free upgrade. At least on the surface.<blockquote>有趣的是，网飞不会对游戏收取任何额外费用，也不会包括游戏内广告或游戏内购买。简而言之，这是一次无收入升级。至少在表面上是这样。</blockquote> CEO Reed Hastings said on the call that Netflix remains a one-product company. Yes, it has opened a merch store, and sure, it is pursuing product-licensing deals for some programming, but Hastings sees all of that simply as a way to get people to watch more video, so they’ll stay loyal to the service, which would hold down churn. That’s how he thinks about gaming, too: There won’t directly be additional revenue, but it should make a Netflix membership more valuable to consumers.<blockquote>首席执行官Reed Hastings在看涨期权上表示，Netflix仍然是一家单一产品公司。是的，它已经开了一家merch商店，当然，它正在寻求一些节目的产品许可协议，但黑斯廷斯认为所有这些都只是让人们观看更多视频的一种方式，这样他们就会忠于这项服务，这将抑制客户流失。这也是他对游戏的看法：不会直接带来额外收入，但它应该会让Netflix会员对消费者更有价值。</blockquote> That decision has ramifications for other players in gaming. If Netflix can create or license compelling games, the revenue-free business model would pose a challenge to nascent streaming gaming services from&nbsp;Amazon.com(AMZN),Alphabet(GOOGL),Apple(AAPL), and others. Other services are priced at $5 to $10 a month. And almost every popular mobile game in the Apple and Android app stores has an obvious revenue model; buy the game, see ads, or purchase upgrades. The Netflix model should offer&nbsp;a better experience, in the same way that the subscription video experience is better than ad-littered linear TV.<blockquote>这个决定对游戏中的其他玩家有影响。如果Netflix能够创造或授权引人注目的游戏，这种无收入的商业模式将对亚马逊（AMZN）、Alphabet（GOOGL）、苹果（AAPL）等新兴的流媒体游戏服务构成挑战。其他服务的价格为每月5至10美元。而苹果和安卓应用商店里几乎每一款热门手游都有明显的营收模式；购买游戏、查看广告或购买升级。网飞模式应该提供更好的体验，就像订阅视频体验比广告林立的线性电视更好一样。</blockquote> Meanwhile, Netflix posted June- quarter results that were largely in line with its own guidance and Street estimates. Net new subscriber gains of 1.5 million were a bit better than the one million that Netflix had projected. The company forecasts 3.5 million subscriber adds in the September quarter, about two million below the Street’s old forecast. There are plenty of reasons for the slower growth: the “pull forward” effect of huge subscriber gains during the pandemic; a weak first-half content slate, hampered by last year’s Covid-related restrictions on new film and TV production, and recent price hikes in some markets. Also, some Netflix bears think that the company has been hurt by intensifying competition from HBO Max, Disney+, and other streaming services, although, on the call, Hastings denied that is true.<blockquote>与此同时，Netflix公布的6月份季度业绩基本符合其自己的指引和华尔街的预期。净新增用户150万，略高于Netflix预计的100万。该公司预计9月份季度将增加350万用户，比华尔街之前的预测低约200万。增长放缓的原因有很多：疫情期间用户大幅增长的“拉动”效应；上半年内容疲软，受到去年与新冠疫情相关的新电影和电视制作限制以及最近一些市场价格上涨的阻碍。此外，一些看空Netflix的人认为，该公司因来自HBO Max、Disney+和其他流媒体服务的竞争加剧而受到伤害，尽管Hastings在看涨期权上否认了这一点。</blockquote> In a research note, Evercore ISI analyst Mark Mahaney declared the quarter to be a “clearing event,” setting the stage for a rebound in both fundamentals and shares. His view: Year-over-year comparisons with the Covid period will ease, production challenges will fade, the content slate will get richer in the second half, and subscriber growth should accelerate. He believes that the stock “should surge” from here.<blockquote>Evercore ISI分析师Mark Mahaney在一份研究报告中宣称本季度是一个“清算事件”，为基本面和股价的反弹奠定了基础。他的观点是：与新冠疫情期间的同比比较将会缓解，制作挑战将会消退，下半年内容将会变得更加丰富，订户增长应该会加速。他认为，该股“应该会从这里飙升”。</blockquote> Taking the long view, Mahaney thinks the Netflix subscriber count can reach 500 million by 2030, from a little over 200 million now. At that point, he says, Netflix should generate close to $80 a share in profits, up from an expected $10 and change this year. That implies nearly 30% annual growth on a compounded basis. The year 2030 admittedly is a long way out. But he sees profits of close to $30 a share by 2025. If Netflix stays on track, he says the stock in 2024 could trade for 30 to 35 times that level, down from a 40 multiple on forward earnings, indicating that the stock could double. As he notes, that would be a very good return, indeed.<blockquote>从长远来看，马哈尼认为，到2030年，Netflix的用户数量可能会从现在的2亿多一点达到5亿。他表示，届时Netflix的每股利润应接近80美元，高于今年预期的10美元和变化。这意味着复合年增长率接近30%。不可否认，2030年还有很长的路要走。但他预计到2025年每股利润将接近30美元。他表示，如果Netflix保持正轨，该股2024年的交易价格可能是该水平的30至35倍，低于预期市盈率的40倍，这表明该股可能会翻倍。正如他所指出的，这确实是一个非常好的回报。</blockquote>","source":"lsy1601382232898","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Netflix Opens a New Front in the Streaming War. 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How Games Can Boost the Stock.<blockquote>Netflix在流媒体战争中开辟了一条新战线。游戏如何提振股票。</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nBarrons2021-07-26 15:36\n\n</h4>\n</header>\n<article>\nAlmost ignored amid last week’s torrent of earnings news was confirmation from Netflix that the streaming video service plans to jump into mobile gaming. Investors largely shrugged off the low-key announcement, focusing instead on another quarter of disappointing subscriber-growth guidance. But the move has the potential to shake up the nascent streaming gaming market—and to resolve some of the biggest concerns about the future of Netflix.<blockquote>在上周的财报洪流中，几乎被忽视的是Netflix确认该流媒体视频服务计划进军移动游戏领域。投资者基本上对这一低调的声明不屑一顾，而是关注另一个季度令人失望的用户增长指引。但此举有可能撼动新兴的流媒体游戏市场，并解决人们对Netflix未来的一些最大担忧。</blockquote> The news came at the bottom of the fourth page of the Netflix (ticker: NFLX) June-quarter letter to shareholders, with juicier details disclosed by Chief Product Officer Greg Peters on the company’s quarterly earnings Q&amp;A (which, weirdly enough, it conducts via live video streamed on...YouTube). Peters said that&nbsp;Netflix views gaming as just another content category, like movies or TV shows. Netflix will target games for mobile phones, rather than TV, which makes sense; as Peters says, almost all of their customers have game-capable smartphones. (And playing a game on a connected TV poses obvious logistical challenges—a Roku remote would not make a good game controller.)<blockquote>这一消息出现在Netflix（股票代码：NFLX）6月份季度致股东信的第四页底部，首席产品官格雷格·彼得斯(Greg Peters)在该公司的季度收益问答中披露了更多有趣的细节（奇怪的是，该问答是通过YouTube上的直播视频）。彼得斯说，网飞将游戏视为另一个内容类别，就像电影或电视节目一样。Netflix将瞄准手机游戏，而不是电视，这是有道理的；正如彼得斯所说，他们几乎所有的客户都有支持游戏的智能手机。（在联网电视上玩游戏会带来明显的后勤挑战——Roku遥控器不是一个好的游戏控制器。）</blockquote> The kicker is that Netflix is not going to charge anything extra for games, and it isn’t going to include in-game ads or in-game purchases, either. This, in short, is a revenue-free upgrade. At least on the surface.<blockquote>有趣的是，网飞不会对游戏收取任何额外费用，也不会包括游戏内广告或游戏内购买。简而言之，这是一次无收入升级。至少在表面上是这样。</blockquote> CEO Reed Hastings said on the call that Netflix remains a one-product company. Yes, it has opened a merch store, and sure, it is pursuing product-licensing deals for some programming, but Hastings sees all of that simply as a way to get people to watch more video, so they’ll stay loyal to the service, which would hold down churn. That’s how he thinks about gaming, too: There won’t directly be additional revenue, but it should make a Netflix membership more valuable to consumers.<blockquote>首席执行官Reed Hastings在看涨期权上表示，Netflix仍然是一家单一产品公司。是的，它已经开了一家merch商店，当然，它正在寻求一些节目的产品许可协议，但黑斯廷斯认为所有这些都只是让人们观看更多视频的一种方式，这样他们就会忠于这项服务，这将抑制客户流失。这也是他对游戏的看法：不会直接带来额外收入，但它应该会让Netflix会员对消费者更有价值。</blockquote> That decision has ramifications for other players in gaming. If Netflix can create or license compelling games, the revenue-free business model would pose a challenge to nascent streaming gaming services from&nbsp;Amazon.com(AMZN),Alphabet(GOOGL),Apple(AAPL), and others. Other services are priced at $5 to $10 a month. And almost every popular mobile game in the Apple and Android app stores has an obvious revenue model; buy the game, see ads, or purchase upgrades. The Netflix model should offer&nbsp;a better experience, in the same way that the subscription video experience is better than ad-littered linear TV.<blockquote>这个决定对游戏中的其他玩家有影响。如果Netflix能够创造或授权引人注目的游戏，这种无收入的商业模式将对亚马逊（AMZN）、Alphabet（GOOGL）、苹果（AAPL）等新兴的流媒体游戏服务构成挑战。其他服务的价格为每月5至10美元。而苹果和安卓应用商店里几乎每一款热门手游都有明显的营收模式；购买游戏、查看广告或购买升级。网飞模式应该提供更好的体验，就像订阅视频体验比广告林立的线性电视更好一样。</blockquote> Meanwhile, Netflix posted June- quarter results that were largely in line with its own guidance and Street estimates. Net new subscriber gains of 1.5 million were a bit better than the one million that Netflix had projected. The company forecasts 3.5 million subscriber adds in the September quarter, about two million below the Street’s old forecast. There are plenty of reasons for the slower growth: the “pull forward” effect of huge subscriber gains during the pandemic; a weak first-half content slate, hampered by last year’s Covid-related restrictions on new film and TV production, and recent price hikes in some markets. Also, some Netflix bears think that the company has been hurt by intensifying competition from HBO Max, Disney+, and other streaming services, although, on the call, Hastings denied that is true.<blockquote>与此同时，Netflix公布的6月份季度业绩基本符合其自己的指引和华尔街的预期。净新增用户150万，略高于Netflix预计的100万。该公司预计9月份季度将增加350万用户，比华尔街之前的预测低约200万。增长放缓的原因有很多：疫情期间用户大幅增长的“拉动”效应；上半年内容疲软，受到去年与新冠疫情相关的新电影和电视制作限制以及最近一些市场价格上涨的阻碍。此外，一些看空Netflix的人认为，该公司因来自HBO Max、Disney+和其他流媒体服务的竞争加剧而受到伤害，尽管Hastings在看涨期权上否认了这一点。</blockquote> In a research note, Evercore ISI analyst Mark Mahaney declared the quarter to be a “clearing event,” setting the stage for a rebound in both fundamentals and shares. His view: Year-over-year comparisons with the Covid period will ease, production challenges will fade, the content slate will get richer in the second half, and subscriber growth should accelerate. He believes that the stock “should surge” from here.<blockquote>Evercore ISI分析师Mark Mahaney在一份研究报告中宣称本季度是一个“清算事件”，为基本面和股价的反弹奠定了基础。他的观点是：与新冠疫情期间的同比比较将会缓解，制作挑战将会消退，下半年内容将会变得更加丰富，订户增长应该会加速。他认为，该股“应该会从这里飙升”。</blockquote> Taking the long view, Mahaney thinks the Netflix subscriber count can reach 500 million by 2030, from a little over 200 million now. At that point, he says, Netflix should generate close to $80 a share in profits, up from an expected $10 and change this year. That implies nearly 30% annual growth on a compounded basis. The year 2030 admittedly is a long way out. But he sees profits of close to $30 a share by 2025. If Netflix stays on track, he says the stock in 2024 could trade for 30 to 35 times that level, down from a 40 multiple on forward earnings, indicating that the stock could double. As he notes, that would be a very good return, indeed.<blockquote>从长远来看，马哈尼认为，到2030年，Netflix的用户数量可能会从现在的2亿多一点达到5亿。他表示，届时Netflix的每股利润应接近80美元，高于今年预期的10美元和变化。这意味着复合年增长率接近30%。不可否认，2030年还有很长的路要走。但他预计到2025年每股利润将接近30美元。他表示，如果Netflix保持正轨，该股2024年的交易价格可能是该水平的30至35倍，低于预期市盈率的40倍，这表明该股可能会翻倍。正如他所指出的，这确实是一个非常好的回报。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://www.barrons.com/articles/netflix-games-streaming-war-stock-51627076513?mod=hp_DAY_1\">Barrons</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"NFLX":"奈飞"},"source_url":"https://www.barrons.com/articles/netflix-games-streaming-war-stock-51627076513?mod=hp_DAY_1","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1148842869","content_text":"Almost ignored amid last week’s torrent of earnings news was confirmation from Netflix that the streaming video service plans to jump into mobile gaming. Investors largely shrugged off the low-key announcement, focusing instead on another quarter of disappointing subscriber-growth guidance. But the move has the potential to shake up the nascent streaming gaming market—and to resolve some of the biggest concerns about the future of Netflix.\nThe news came at the bottom of the fourth page of the Netflix (ticker: NFLX) June-quarter letter to shareholders, with juicier details disclosed by Chief Product Officer Greg Peters on the company’s quarterly earnings Q&A (which, weirdly enough, it conducts via live video streamed on...YouTube). Peters said that Netflix views gaming as just another content category, like movies or TV shows. Netflix will target games for mobile phones, rather than TV, which makes sense; as Peters says, almost all of their customers have game-capable smartphones. (And playing a game on a connected TV poses obvious logistical challenges—a Roku remote would not make a good game controller.)\nThe kicker is that Netflix is not going to charge anything extra for games, and it isn’t going to include in-game ads or in-game purchases, either. This, in short, is a revenue-free upgrade. At least on the surface.\nCEO Reed Hastings said on the call that Netflix remains a one-product company. Yes, it has opened a merch store, and sure, it is pursuing product-licensing deals for some programming, but Hastings sees all of that simply as a way to get people to watch more video, so they’ll stay loyal to the service, which would hold down churn. That’s how he thinks about gaming, too: There won’t directly be additional revenue, but it should make a Netflix membership more valuable to consumers.\nThat decision has ramifications for other players in gaming. If Netflix can create or license compelling games, the revenue-free business model would pose a challenge to nascent streaming gaming services from Amazon.com(AMZN),Alphabet(GOOGL),Apple(AAPL), and others. Other services are priced at $5 to $10 a month. And almost every popular mobile game in the Apple and Android app stores has an obvious revenue model; buy the game, see ads, or purchase upgrades. The Netflix model should offer a better experience, in the same way that the subscription video experience is better than ad-littered linear TV.\nMeanwhile, Netflix posted June- quarter results that were largely in line with its own guidance and Street estimates. Net new subscriber gains of 1.5 million were a bit better than the one million that Netflix had projected. The company forecasts 3.5 million subscriber adds in the September quarter, about two million below the Street’s old forecast. There are plenty of reasons for the slower growth: the “pull forward” effect of huge subscriber gains during the pandemic; a weak first-half content slate, hampered by last year’s Covid-related restrictions on new film and TV production, and recent price hikes in some markets. Also, some Netflix bears think that the company has been hurt by intensifying competition from HBO Max, Disney+, and other streaming services, although, on the call, Hastings denied that is true.\nIn a research note, Evercore ISI analyst Mark Mahaney declared the quarter to be a “clearing event,” setting the stage for a rebound in both fundamentals and shares. His view: Year-over-year comparisons with the Covid period will ease, production challenges will fade, the content slate will get richer in the second half, and subscriber growth should accelerate. He believes that the stock “should surge” from here.\nTaking the long view, Mahaney thinks the Netflix subscriber count can reach 500 million by 2030, from a little over 200 million now. At that point, he says, Netflix should generate close to $80 a share in profits, up from an expected $10 and change this year. That implies nearly 30% annual growth on a compounded basis. The year 2030 admittedly is a long way out. But he sees profits of close to $30 a share by 2025. If Netflix stays on track, he says the stock in 2024 could trade for 30 to 35 times that level, down from a 40 multiple on forward earnings, indicating that the stock could double. As he notes, that would be a very good return, indeed.","news_type":1,"symbols_score_info":{"NFLX":0.9}},"isVote":1,"tweetType":1,"viewCount":1556,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":4,"xxTargetLangEnum":"ORIG"},"commentList":[],"hasMoreComment":false,"orderType":2}