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2021-10-15

Nintendo Dips After New Switch Disappoints in Japan Debut<blockquote>新Switch在日本首次亮相令人失望后，任天堂股价下跌</blockquote>

(Bloomberg) -- Nintendo Co.’s pricier new Switch console sold less than half its predecessor managed

Nintendo Dips After New Switch Disappoints in Japan Debut<blockquote>新Switch在日本首次亮相令人失望后，任天堂股价下跌</blockquote>

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That compares with the original Switch’s inaugural weekend sales of 330,637 in 2017 and the Switch Lite’s 177,936 units in 2019. It was a surprising result after a fast uptake of pre-orders ahead of the launch.<blockquote>销售跟踪机构Famitsu周四表示，这款混合动力手持设备的有机发光二极管版于周五在全球发布，售价为350美元，在发布周末在国内市场售出了138,409台。相比之下，原版Switch在2017年的首个周末销量为330,637辆，Switch Lite在2019年的销量为177,936辆。在发布前预订量迅速增加后，这是一个令人惊讶的结果。</blockquote> Nintendo shares fell as much as 1.5% in Tokyo on Friday, extending a decline of more than 20% this year while rival console makers such as Sony Group Corp. have gained.<blockquote>任天堂股价周五在东京下跌1.5%，延续了今年超过20%的跌幅，而索尼集团公司等竞争对手游戏机制造商则上涨。</blockquote> The new model sports a more vibrant 7-inch OLED display along with a new flexible stand, more storage space and better speakers as well as an internet cable port. Even without a widely expected graphics chip upgrade on the inside, the Switch OLED was a trending topic on social media in major markets like Japan and the U.S., where early impressions have been overwhelmingly positive.<blockquote>新型号配备了更有活力的7英寸有机发光二极管显示屏，以及新的灵活支架、更多的存储空间和更好的扬声器以及互联网电缆端口。即使内部没有广泛预期的图形芯片升级，Switch有机发光二极管也是日本和美国等主要市场社交媒体上的热门话题，这些市场的早期印象非常积极。</blockquote> Nintendo’s own flagship store in the trendy Shibuya district of Tokyo has been among the major retailers implementing lottery draws to determine who gets to buy a Switch OLED device. That would typically suggest rabid demand for the new gadget, however the weak initial sales indicate there was inadequate supply.<blockquote>任天堂自己位于东京时尚的涩谷区的旗舰店是实施抽奖以决定谁能购买Switch OLED设备的主要零售商之一。这通常表明对新产品的需求旺盛，然而疲软的初始销售表明供应不足。</blockquote> The thin availability of the new handheld is set to extend at least until early next year, according to an official at a major Japanese retailer, who asked not to be named because they’re not authorized to speak publicly.<blockquote>日本一家大型零售商的一位官员表示，这款新掌上电脑的供应将至少持续到明年初。这位官员要求不透露姓名，因为他们无权公开发言。</blockquote> While Nintendo grapples with supply challenges, there’s also concern about the strength of long-term demand for the OLED model.<blockquote>虽然任天堂正在努力应对供应挑战，但人们也担心有机发光二极管型号的长期需求强度。</blockquote> “Switch hardware sales may have peaked in fiscal 2021 ended March, absent a reported but as yet unconfirmed Pro version, putting a greater onus on software to drive profit,” said Bloomberg Intelligence analyst Matthew Kanterman. “Some of the demand, especially that which was pulled forward during the height of the pandemic, is now starting to wane.”<blockquote>彭博资讯分析师马修·坎特曼(Matthew Kanterman)表示：“在没有报道但尚未证实的Pro版本的情况下，交换机硬件销售可能在截至3月的2021财年达到顶峰，这给软件带来了更大的推动利润的责任。”“一些需求，尤其是在疫情最严重期间被推迟的需求，现在开始减弱。”</blockquote> Nintendo had split production capacity between the upgraded new Switch, the $300 original console and the $200 Lite in a way that indicated the company’s expectation that the OLED edition wouldn’t outsell the others by a large margin, according to an executive at an assembly partner. This conservative approach echoes investor concern at the time of the Switch OLED’s announcement that it didn’t represent a sufficiently impressive upgrade.<blockquote>一家组装公司的一位高管表示，任天堂将产能分配给了升级后的新Switch、300美元的原装游戏机和200美元的Lite，这表明该公司预计OLED版的销量不会大幅超过其他版本。合作伙伴。这种保守的做法呼应了OLED宣布Switch时投资者的担忧，即它并不代表足够令人印象深刻的升级。</blockquote> Famitsu’s figures show Switch and Switch Lite sales on a consistent downward trajectory this year. Unlike during the pandemic-afflicted 2020, the two consoles are available in ample supply almost everywhere today. Launched more than four years ago and having sold more than 89 million units to date, the Switch product family looks set to rely on its newest model to sustain momentum while the original version may require a price cut in order to clear unsold inventory, according to Ace Research Institute analyst Hideki Yasuda.<blockquote>Famitsu的数据显示，今年Switch和Switch Lite的销量持续下降。与受疫情影响的2020年不同，这两款游戏机如今几乎在任何地方都有充足的供应。Switch产品系列于四年多前推出，迄今为止已售出超过8900万台，看起来将依靠其最新型号来维持势头，而原始版本可能需要降价以清理未售出的库存。Ace研究所分析师Hideki Yasuda。</blockquote> A Nintendo spokesman said the company has no plans to reduce Switch prices. It cut the standard model’s price in Europe last month largely in response to a change in currency exchange rates.<blockquote>任天堂发言人表示，该公司没有降低Switch价格的计划。上个月，该公司下调了标准型号在欧洲的价格，主要是为了应对货币汇率的变化。</blockquote>","source":"lsy1612507957220","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Nintendo Dips After New Switch Disappoints in Japan Debut<blockquote>新Switch在日本首次亮相令人失望后，任天堂股价下跌</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nNintendo Dips After New Switch Disappoints in Japan Debut<blockquote>新Switch在日本首次亮相令人失望后，任天堂股价下跌</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nBloomberg2021-10-15 11:39\n\n</h4>\n</header>\n<article>\n(Bloomberg) -- Nintendo Co.’s pricier new Switch console sold less than half its predecessor managed during its opening weekend in Japan, suggesting supply constraints were hampering the company’s biggest product launch in years.<blockquote>（彭博社）——任天堂公司（Nintendo Co.）价格较高的新款Switch游戏机在日本首映周末的销量不到其前身的一半，这表明供应限制正在阻碍该公司多年来最大的产品发布。</blockquote> The hybrid handheld’s OLED edition, released globally on Friday for $350, sold 138,409 units in the domestic market over its launch weekend, sales tracker Famitsu said Thursday. That compares with the original Switch’s inaugural weekend sales of 330,637 in 2017 and the Switch Lite’s 177,936 units in 2019. It was a surprising result after a fast uptake of pre-orders ahead of the launch.<blockquote>销售跟踪机构Famitsu周四表示，这款混合动力手持设备的有机发光二极管版于周五在全球发布，售价为350美元，在发布周末在国内市场售出了138,409台。相比之下，原版Switch在2017年的首个周末销量为330,637辆，Switch Lite在2019年的销量为177,936辆。在发布前预订量迅速增加后，这是一个令人惊讶的结果。</blockquote> Nintendo shares fell as much as 1.5% in Tokyo on Friday, extending a decline of more than 20% this year while rival console makers such as Sony Group Corp. have gained.<blockquote>任天堂股价周五在东京下跌1.5%，延续了今年超过20%的跌幅，而索尼集团公司等竞争对手游戏机制造商则上涨。</blockquote> The new model sports a more vibrant 7-inch OLED display along with a new flexible stand, more storage space and better speakers as well as an internet cable port. Even without a widely expected graphics chip upgrade on the inside, the Switch OLED was a trending topic on social media in major markets like Japan and the U.S., where early impressions have been overwhelmingly positive.<blockquote>新型号配备了更有活力的7英寸有机发光二极管显示屏，以及新的灵活支架、更多的存储空间和更好的扬声器以及互联网电缆端口。即使内部没有广泛预期的图形芯片升级，Switch有机发光二极管也是日本和美国等主要市场社交媒体上的热门话题，这些市场的早期印象非常积极。</blockquote> Nintendo’s own flagship store in the trendy Shibuya district of Tokyo has been among the major retailers implementing lottery draws to determine who gets to buy a Switch OLED device. That would typically suggest rabid demand for the new gadget, however the weak initial sales indicate there was inadequate supply.<blockquote>任天堂自己位于东京时尚的涩谷区的旗舰店是实施抽奖以决定谁能购买Switch OLED设备的主要零售商之一。这通常表明对新产品的需求旺盛，然而疲软的初始销售表明供应不足。</blockquote> The thin availability of the new handheld is set to extend at least until early next year, according to an official at a major Japanese retailer, who asked not to be named because they’re not authorized to speak publicly.<blockquote>日本一家大型零售商的一位官员表示，这款新掌上电脑的供应将至少持续到明年初。这位官员要求不透露姓名，因为他们无权公开发言。</blockquote> While Nintendo grapples with supply challenges, there’s also concern about the strength of long-term demand for the OLED model.<blockquote>虽然任天堂正在努力应对供应挑战，但人们也担心有机发光二极管型号的长期需求强度。</blockquote> “Switch hardware sales may have peaked in fiscal 2021 ended March, absent a reported but as yet unconfirmed Pro version, putting a greater onus on software to drive profit,” said Bloomberg Intelligence analyst Matthew Kanterman. “Some of the demand, especially that which was pulled forward during the height of the pandemic, is now starting to wane.”<blockquote>彭博资讯分析师马修·坎特曼(Matthew Kanterman)表示：“在没有报道但尚未证实的Pro版本的情况下，交换机硬件销售可能在截至3月的2021财年达到顶峰，这给软件带来了更大的推动利润的责任。”“一些需求，尤其是在疫情最严重期间被推迟的需求，现在开始减弱。”</blockquote> Nintendo had split production capacity between the upgraded new Switch, the $300 original console and the $200 Lite in a way that indicated the company’s expectation that the OLED edition wouldn’t outsell the others by a large margin, according to an executive at an assembly partner. This conservative approach echoes investor concern at the time of the Switch OLED’s announcement that it didn’t represent a sufficiently impressive upgrade.<blockquote>一家组装公司的一位高管表示，任天堂将产能分配给了升级后的新Switch、300美元的原装游戏机和200美元的Lite，这表明该公司预计OLED版的销量不会大幅超过其他版本。合作伙伴。这种保守的做法呼应了OLED宣布Switch时投资者的担忧，即它并不代表足够令人印象深刻的升级。</blockquote> Famitsu’s figures show Switch and Switch Lite sales on a consistent downward trajectory this year. Unlike during the pandemic-afflicted 2020, the two consoles are available in ample supply almost everywhere today. Launched more than four years ago and having sold more than 89 million units to date, the Switch product family looks set to rely on its newest model to sustain momentum while the original version may require a price cut in order to clear unsold inventory, according to Ace Research Institute analyst Hideki Yasuda.<blockquote>Famitsu的数据显示，今年Switch和Switch Lite的销量持续下降。与受疫情影响的2020年不同，这两款游戏机如今几乎在任何地方都有充足的供应。Switch产品系列于四年多前推出，迄今为止已售出超过8900万台，看起来将依靠其最新型号来维持势头，而原始版本可能需要降价以清理未售出的库存。Ace研究所分析师Hideki Yasuda。</blockquote> A Nintendo spokesman said the company has no plans to reduce Switch prices. It cut the standard model’s price in Europe last month largely in response to a change in currency exchange rates.<blockquote>任天堂发言人表示，该公司没有降低Switch价格的计划。上个月，该公司下调了标准型号在欧洲的价格，主要是为了应对货币汇率的变化。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://finance.yahoo.com/news/nintendo-switch-japan-debut-bodes-110637461.html\">Bloomberg</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"NTDOY":"任天堂"},"source_url":"https://finance.yahoo.com/news/nintendo-switch-japan-debut-bodes-110637461.html","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1177947399","content_text":"(Bloomberg) -- Nintendo Co.’s pricier new Switch console sold less than half its predecessor managed during its opening weekend in Japan, suggesting supply constraints were hampering the company’s biggest product launch in years.\nThe hybrid handheld’s OLED edition, released globally on Friday for $350, sold 138,409 units in the domestic market over its launch weekend, sales tracker Famitsu said Thursday. That compares with the original Switch’s inaugural weekend sales of 330,637 in 2017 and the Switch Lite’s 177,936 units in 2019. It was a surprising result after a fast uptake of pre-orders ahead of the launch.\nNintendo shares fell as much as 1.5% in Tokyo on Friday, extending a decline of more than 20% this year while rival console makers such as Sony Group Corp. have gained.\nThe new model sports a more vibrant 7-inch OLED display along with a new flexible stand, more storage space and better speakers as well as an internet cable port. Even without a widely expected graphics chip upgrade on the inside, the Switch OLED was a trending topic on social media in major markets like Japan and the U.S., where early impressions have been overwhelmingly positive.\nNintendo’s own flagship store in the trendy Shibuya district of Tokyo has been among the major retailers implementing lottery draws to determine who gets to buy a Switch OLED device. That would typically suggest rabid demand for the new gadget, however the weak initial sales indicate there was inadequate supply.\nThe thin availability of the new handheld is set to extend at least until early next year, according to an official at a major Japanese retailer, who asked not to be named because they’re not authorized to speak publicly.\nWhile Nintendo grapples with supply challenges, there’s also concern about the strength of long-term demand for the OLED model.\n“Switch hardware sales may have peaked in fiscal 2021 ended March, absent a reported but as yet unconfirmed Pro version, putting a greater onus on software to drive profit,” said Bloomberg Intelligence analyst Matthew Kanterman. “Some of the demand, especially that which was pulled forward during the height of the pandemic, is now starting to wane.”\nNintendo had split production capacity between the upgraded new Switch, the $300 original console and the $200 Lite in a way that indicated the company’s expectation that the OLED edition wouldn’t outsell the others by a large margin, according to an executive at an assembly partner. This conservative approach echoes investor concern at the time of the Switch OLED’s announcement that it didn’t represent a sufficiently impressive upgrade.\nFamitsu’s figures show Switch and Switch Lite sales on a consistent downward trajectory this year. Unlike during the pandemic-afflicted 2020, the two consoles are available in ample supply almost everywhere today. Launched more than four years ago and having sold more than 89 million units to date, the Switch product family looks set to rely on its newest model to sustain momentum while the original version may require a price cut in order to clear unsold inventory, according to Ace Research Institute analyst Hideki Yasuda.\nA Nintendo spokesman said the company has no plans to reduce Switch prices. It cut the standard model’s price in Europe last month largely in response to a change in currency exchange rates.","news_type":1,"symbols_score_info":{"NTDOY":0.9}},"isVote":1,"tweetType":1,"viewCount":3059,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":4,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"hasMoreComment":false,"orderType":2}

Nintendo Dips After New Switch Disappoints in Japan Debut<blockquote>新Switch在日本首次亮相令人失望后，任天堂股价下跌</blockquote>

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