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2021-08-18

The Tertiary Distribution – What Can Chinese Tech Companies Learn from Apple?<blockquote>三级分销——中国科技公司能从苹果学到什么？</blockquote>

According to the latest policy directives issued in China, “The Tertiary Distribution” is about to b

The Tertiary Distribution – What Can Chinese Tech Companies Learn from Apple?<blockquote>三级分销——中国科技公司能从苹果学到什么？</blockquote>

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{"i18n":{"language":"zh_CN"},"data":{"magic":2,"id":831803171,"tweetId":"831803171","gmtCreate":1629297669293,"gmtModify":1633685871314,"author":{"id":3560553780427652,"idStr":"3560553780427652","authorId":3560553780427652,"authorIdStr":"3560553780427652","name":"Tingg","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"userType":1,"introduction":"","boolIsFan":false,"boolIsHead":false,"crmLevel":12,"crmLevelSwitch":0,"individualDisplayBadges":[],"fanSize":1,"starInvestorFlag":false},"themes":[],"images":[],"coverImages":[],"extraTitle":"","html":"<html><head></head><body>Like</body></html>","htmlText":"<html><head></head><body>Like</body></html>","text":"Like","highlighted":1,"essential":1,"paper":1,"likeSize":5,"commentSize":1,"repostSize":0,"favoriteSize":0,"link":"https://laohu8.com/post/831803171","repostId":1173987909,"repostType":4,"repost":{"id":"1173987909","kind":"news","weMediaInfo":{"introduction":"Providing stock market headlines, business news, financials and earnings ","home_visible":1,"media_name":"Tiger Newspress","id":"1079075236","head_image":"https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba"},"pubTimestamp":1629297237,"share":"https://www.laohu8.com/m/news/1173987909?lang=zh_CN&edition=full","pubTime":"2021-08-18 22:33","market":"us","language":"en","title":"The Tertiary Distribution – What Can Chinese Tech Companies Learn from Apple?<blockquote>三级分销——中国科技公司能从苹果学到什么？</blockquote>","url":"https://stock-news.laohu8.com/highlight/detail?id=1173987909","media":"Tiger Newspress","summary":"According to the latest policy directives issued in China, “The Tertiary Distribution” is about to b","content":"According to the latest policy directives issued in China, “The Tertiary&nbsp;Distribution” is about to be put into effect. Citing various sources, the so-called “The Tertiary Distribution” refers to the further adjustment of social income distribution through social entities’ (enterprises and individuals) voluntary, charitable donations, which is in the stage of micro-adjustment. In the meantime, the policy also clearly instructs that the country should encourage high-income groups and enterprises to give back to society to a greater extent.<blockquote>根据中国最新发布的政策指示，“三次分配”即将落地。援引多方消息称，所谓“三次分配”，是指通过社会主体（企业和个人）自愿、慈善捐赠，进一步调节社会收入分配，处于微观调节阶段。其间，政策还明确指示，国家要鼓励高收入群体和企业更大程度地回馈社会。</blockquote> There are many high-income groups, including celebrities and real estate speculators. And, high-income companies, in terms of financial reports, include leading Internet companies, China’s top five banks, and other state-owned enterprises. Here, we will discuss what Internet companies should do in “The&nbsp;Tertiary Distribution.”<blockquote>高收入群体很多，有名人，也有炒房客。并且，高收入公司，就财报而言，包括领先的互联网公司、中国五大银行和其他国有企业。在这里，我们将讨论互联网公司在“三次分配”中应该做些什么。</blockquote> From the view of current beneficial donations, Internet companies have played an increasingly important role. Let’s take the flood disaster that recently occurred in Henan as an example. <a href=\"https://laohu8.com/S/00700\">TENCENT</a> donated 100 million yuan, <a href=\"https://laohu8.com/S/BABA\">Alibaba</a> donated 100 million yuan, and Xiaomi donated 50 million yuan... But there are problems with the current way of donating by Internet companies.<blockquote>从目前的受益捐赠来看，互联网企业已经发挥了越来越重要的作用。我们以河南近期发生的洪涝灾害为例。<a href=\"https://laohu8.com/S/00700\">腾讯控股</a>捐赠1亿元，<a href=\"https://laohu8.com/S/BABA\">阿里巴巴-SW</a>捐了1亿元，小米捐了5000万……但目前互联网公司的捐赠方式存在问题。</blockquote> 1. The burden born by Internet companies is heavy. Although the leading Internet companies have made plenty of profits, many companies are not profitable or even in the red. After the flood disaster of Henan province, Pinduoduo, the largest agriculture-focused technology platform in China, also announced a donation of 100 million yuan. It should be noted that the company is at a loss. The large-scale donation will also deliver an illusion to society: These companies are capable of donating more money.<blockquote>1、互联网企业背负的包袱很重。虽然互联网龙头企业利润丰厚，但也有不少企业不盈利甚至亏损。河南省洪涝灾害发生后，国内最大的以农业为主的科技平台拼多多也宣布捐赠1亿元。需要注意的是，公司处于亏损状态。大规模的捐赠也会给社会传递一种错觉：这些公司有能力捐出更多的钱。</blockquote> 2. There is a phenomenon of unrealistic comparison among Internet companies. The beneficial donations conducted by Internet corporates have entered the stage of comparison, which is related to Chinese cultural traditions. The donation amount of BAT (<a href=\"https://laohu8.com/S/BIDU\">Baidu</a>, Alibaba, and Tencent) is in one echelon, while that of <a href=\"https://laohu8.com/S/01810\">XIAOMI-W</a> and OmniVision is in another echelon. The comparison on donation amount makes companies complain, and it also makes the public feel that Internet companies are flaunting the considerable wealth.<blockquote>2、互联网企业之间存在不切实际的攀比现象。互联网企业进行的有益捐赠进入攀比阶段，这与中国文化传统有关。英美烟草的捐赠金额（<a href=\"https://laohu8.com/S/BIDU\">百度</a>、阿里巴巴-SW和腾讯控股）处于同一梯队，而<a href=\"https://laohu8.com/S/01810\">小米集团-W</a>而豪威则处于另一个梯队。捐赠金额上的对比让企业叫苦不迭，也让公众觉得互联网企业在炫耀可观的财富。</blockquote> 3. Public beneficial donations are not sustainable. Tencent donated 100 million yuan to help people in Henan fight the natural calamity. What should Tencent do if there is another city suffering from disaster? How much should Tencent donate if there are more natural calamities? Global warming will give rise to more and more disasters. Therefore, the immoderate, planless donations will become a big unknown for the future operation of these enterprises.<blockquote>3.公益性捐赠不可持续。腾讯控股捐赠1亿元帮助河南省人民抗击自然灾害。如果再有一个城市遭受灾难，腾讯控股该怎么办？如果有更多的自然灾害，腾讯控股应该捐多少？全球变暖将导致越来越多的灾难。因此，无节制的、无计划的捐款将成为这些企业未来经营的一大未知数。</blockquote> The United States is the country that has done the best in public welfare. As a leading conglomerate in the United States, how does <a href=\"https://laohu8.com/S/AAPL\">Apple</a> deal with “The Tertiary Distributions?”<blockquote>美国是在公益方面做得最好的国家。作为美国领先的企业集团，如何<a href=\"https://laohu8.com/S/AAPL\">苹果</a>处理“三级分布？”</blockquote> Apple has partly disclosed the information on its charitable donations. According to the disclosure, charitable donations completed by Apple can be divided into three parts: a. Employee Giving Program; b. Community Investment Team; c. Grant Program.<blockquote>苹果已经部分披露了其慈善捐款的信息。根据披露，苹果完成的慈善捐赠可以分为三个部分：a.员工捐赠计划；b.社区投资团队；c.赠款计划.</blockquote> The second public welfare plan, namely “Community Investment Team,” is for NGOs across the globe. Since the amount has not been disclosed, it is estimated that the amount of donation is not much. The third plan “Grant Program” is for the locations of Apple/groups, with an annual quota of $1 million. Only the first plan is the focus of Apple’s philanthropy.<blockquote>第二个公益计划，即“社区投资团队”，面向全球的非政府组织。由于未公开金额，估计捐款金额不多。第三个计划“赠款计划”面向苹果/团体所在地，每年额度为100万美元。只有第一个计划是苹果慈善事业的重点。</blockquote> Apple’s Employee Giving Program is based on employee donations, and the company conducts a match rate of 1:1. Beyond that, Apple will also match the time spent by employees in public welfare activities at $25 per hour. Since the implementation of the project in 2011, more than $600 million has been donated by the company and its employees, benefiting 34,000 organizations worldwide, and employees have together contributed 1.6 million hours of work.<blockquote>苹果的员工捐赠计划以员工捐赠为基础，公司进行1：1的匹配比例。除此之外，苹果还将为员工在公益活动中花费的时间按每小时25美元进行匹配。自2011年项目实施以来，该公司及其员工已捐赠超过6亿美元，惠及全球34,000个组织，员工共同贡献了160万小时的工作。</blockquote> The advantages are listed as follows:<blockquote>优点列举如下：</blockquote> 1. The company can be better protected. The company’s move of placing employees on the front line of public welfare undertakings can arouse the enthusiasm of employees and also hide the company behind them. Apple will never get caught up in public opinions like “Why don’t Apple donate as much as <a href=\"https://laohu8.com/S/GOOG\">Alphabet</a>?”.<blockquote>1、公司可以得到更好的保护。公司将员工放在公益事业第一线的举动，可以调动员工的积极性，也可以将公司隐藏在背后。苹果永远不会陷入像“为什么苹果不捐那么多钱<a href=\"https://laohu8.com/S/GOOG\">Alphabet</a>?”.</blockquote> 2. Tax avoidance is best realized. Donations made by enterprises to public welfare undertakings will always be suspected of tax avoidance and will also be questioned by the public. However, if the donation amount of an enterprise is matched by that of employees, the company’s expenditure can be figured in the employee’s expense item (salary) in the company’s financial report, which reduces the tax base.<blockquote>2.避税最好实现。企业对公益事业的捐款总会有避税的嫌疑，也会受到公众的质疑。但是，如果企业的捐赠金额与员工的捐赠金额相匹配，公司的支出可以在公司财报中员工的费用项目（工资）中计算，这样就减少了税基。</blockquote> 3. The scope of charity is wider. Apple has a large number of employees spreading widely around the world. The charity projects they seek on their own are far more than those concerned by the media. Apple’s philanthropy spreads to all corners of society, which will be pretty good for the overall image of Apple. Compared with the recently happened disaster in Henan province which attracted countless donations, there are more other public welfare undertakings that have not been reported by media and paid attention to by both individuals and companies. If employees of Tencent, Alibaba, and Xiaomi can be mobilized to explore more public welfare projects, the inclusive work for society will be much better.<blockquote>3.慈善的范围更广。苹果拥有大量员工，广泛分布在世界各地。他们自己寻求的慈善项目远不止媒体关注的那些。苹果的慈善事业普及到社会各个角落，对苹果的整体形象会是相当不错的。与最近发生在河南省的灾难吸引了无数的捐款相比，还有更多的其他公益事业没有被媒体报道，也没有被个人和公司所关注。如果能发动腾讯控股、阿里巴巴-SW、小米的员工去探索更多的公益项目，对社会的普惠工作会好很多。</blockquote> To my point of view, Chinese Internet companies should learn from Apple’s experience and earnestly welcome “The Tertiary Distribution.”<blockquote>在我看来，中国互联网企业应该借鉴苹果的经验，切实迎接“三次发行”。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>The Tertiary Distribution – What Can Chinese Tech Companies Learn from Apple?<blockquote>三级分销——中国科技公司能从苹果学到什么？</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nThe Tertiary Distribution – What Can Chinese Tech Companies Learn from Apple?<blockquote>三级分销——中国科技公司能从苹果学到什么？</blockquote>\n</h2>\n<h4 class=\"meta\">\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1079075236\">\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba);background-size:cover;\"></div>\n\n<div class=\"h-content\">\nTiger Newspress \n2021-08-18 22:33\n</div>\n</a>\n</h4>\n</header>\n<article>\nAccording to the latest policy directives issued in China, “The Tertiary&nbsp;Distribution” is about to be put into effect. Citing various sources, the so-called “The Tertiary Distribution” refers to the further adjustment of social income distribution through social entities’ (enterprises and individuals) voluntary, charitable donations, which is in the stage of micro-adjustment. In the meantime, the policy also clearly instructs that the country should encourage high-income groups and enterprises to give back to society to a greater extent.<blockquote>根据中国最新发布的政策指示，“三次分配”即将落地。援引多方消息称，所谓“三次分配”，是指通过社会主体（企业和个人）自愿、慈善捐赠，进一步调节社会收入分配，处于微观调节阶段。其间，政策还明确指示，国家要鼓励高收入群体和企业更大程度地回馈社会。</blockquote> There are many high-income groups, including celebrities and real estate speculators. And, high-income companies, in terms of financial reports, include leading Internet companies, China’s top five banks, and other state-owned enterprises. Here, we will discuss what Internet companies should do in “The&nbsp;Tertiary Distribution.”<blockquote>高收入群体很多，有名人，也有炒房客。并且，高收入公司，就财报而言，包括领先的互联网公司、中国五大银行和其他国有企业。在这里，我们将讨论互联网公司在“三次分配”中应该做些什么。</blockquote> From the view of current beneficial donations, Internet companies have played an increasingly important role. Let’s take the flood disaster that recently occurred in Henan as an example. <a href=\"https://laohu8.com/S/00700\">TENCENT</a> donated 100 million yuan, <a href=\"https://laohu8.com/S/BABA\">Alibaba</a> donated 100 million yuan, and Xiaomi donated 50 million yuan... But there are problems with the current way of donating by Internet companies.<blockquote>从目前的受益捐赠来看，互联网企业已经发挥了越来越重要的作用。我们以河南近期发生的洪涝灾害为例。<a href=\"https://laohu8.com/S/00700\">腾讯控股</a>捐赠1亿元，<a href=\"https://laohu8.com/S/BABA\">阿里巴巴-SW</a>捐了1亿元，小米捐了5000万……但目前互联网公司的捐赠方式存在问题。</blockquote> 1. The burden born by Internet companies is heavy. Although the leading Internet companies have made plenty of profits, many companies are not profitable or even in the red. After the flood disaster of Henan province, Pinduoduo, the largest agriculture-focused technology platform in China, also announced a donation of 100 million yuan. It should be noted that the company is at a loss. The large-scale donation will also deliver an illusion to society: These companies are capable of donating more money.<blockquote>1、互联网企业背负的包袱很重。虽然互联网龙头企业利润丰厚，但也有不少企业不盈利甚至亏损。河南省洪涝灾害发生后，国内最大的以农业为主的科技平台拼多多也宣布捐赠1亿元。需要注意的是，公司处于亏损状态。大规模的捐赠也会给社会传递一种错觉：这些公司有能力捐出更多的钱。</blockquote> 2. There is a phenomenon of unrealistic comparison among Internet companies. The beneficial donations conducted by Internet corporates have entered the stage of comparison, which is related to Chinese cultural traditions. The donation amount of BAT (<a href=\"https://laohu8.com/S/BIDU\">Baidu</a>, Alibaba, and Tencent) is in one echelon, while that of <a href=\"https://laohu8.com/S/01810\">XIAOMI-W</a> and OmniVision is in another echelon. The comparison on donation amount makes companies complain, and it also makes the public feel that Internet companies are flaunting the considerable wealth.<blockquote>2、互联网企业之间存在不切实际的攀比现象。互联网企业进行的有益捐赠进入攀比阶段，这与中国文化传统有关。英美烟草的捐赠金额（<a href=\"https://laohu8.com/S/BIDU\">百度</a>、阿里巴巴-SW和腾讯控股）处于同一梯队，而<a href=\"https://laohu8.com/S/01810\">小米集团-W</a>而豪威则处于另一个梯队。捐赠金额上的对比让企业叫苦不迭，也让公众觉得互联网企业在炫耀可观的财富。</blockquote> 3. Public beneficial donations are not sustainable. Tencent donated 100 million yuan to help people in Henan fight the natural calamity. What should Tencent do if there is another city suffering from disaster? How much should Tencent donate if there are more natural calamities? Global warming will give rise to more and more disasters. Therefore, the immoderate, planless donations will become a big unknown for the future operation of these enterprises.<blockquote>3.公益性捐赠不可持续。腾讯控股捐赠1亿元帮助河南省人民抗击自然灾害。如果再有一个城市遭受灾难，腾讯控股该怎么办？如果有更多的自然灾害，腾讯控股应该捐多少？全球变暖将导致越来越多的灾难。因此，无节制的、无计划的捐款将成为这些企业未来经营的一大未知数。</blockquote> The United States is the country that has done the best in public welfare. As a leading conglomerate in the United States, how does <a href=\"https://laohu8.com/S/AAPL\">Apple</a> deal with “The Tertiary Distributions?”<blockquote>美国是在公益方面做得最好的国家。作为美国领先的企业集团，如何<a href=\"https://laohu8.com/S/AAPL\">苹果</a>处理“三级分布？”</blockquote> Apple has partly disclosed the information on its charitable donations. According to the disclosure, charitable donations completed by Apple can be divided into three parts: a. Employee Giving Program; b. Community Investment Team; c. Grant Program.<blockquote>苹果已经部分披露了其慈善捐款的信息。根据披露，苹果完成的慈善捐赠可以分为三个部分：a.员工捐赠计划；b.社区投资团队；c.赠款计划.</blockquote> The second public welfare plan, namely “Community Investment Team,” is for NGOs across the globe. Since the amount has not been disclosed, it is estimated that the amount of donation is not much. The third plan “Grant Program” is for the locations of Apple/groups, with an annual quota of $1 million. Only the first plan is the focus of Apple’s philanthropy.<blockquote>第二个公益计划，即“社区投资团队”，面向全球的非政府组织。由于未公开金额，估计捐款金额不多。第三个计划“赠款计划”面向苹果/团体所在地，每年额度为100万美元。只有第一个计划是苹果慈善事业的重点。</blockquote> Apple’s Employee Giving Program is based on employee donations, and the company conducts a match rate of 1:1. Beyond that, Apple will also match the time spent by employees in public welfare activities at $25 per hour. Since the implementation of the project in 2011, more than $600 million has been donated by the company and its employees, benefiting 34,000 organizations worldwide, and employees have together contributed 1.6 million hours of work.<blockquote>苹果的员工捐赠计划以员工捐赠为基础，公司进行1：1的匹配比例。除此之外，苹果还将为员工在公益活动中花费的时间按每小时25美元进行匹配。自2011年项目实施以来，该公司及其员工已捐赠超过6亿美元，惠及全球34,000个组织，员工共同贡献了160万小时的工作。</blockquote> The advantages are listed as follows:<blockquote>优点列举如下：</blockquote> 1. The company can be better protected. The company’s move of placing employees on the front line of public welfare undertakings can arouse the enthusiasm of employees and also hide the company behind them. Apple will never get caught up in public opinions like “Why don’t Apple donate as much as <a href=\"https://laohu8.com/S/GOOG\">Alphabet</a>?”.<blockquote>1、公司可以得到更好的保护。公司将员工放在公益事业第一线的举动，可以调动员工的积极性，也可以将公司隐藏在背后。苹果永远不会陷入像“为什么苹果不捐那么多钱<a href=\"https://laohu8.com/S/GOOG\">Alphabet</a>?”.</blockquote> 2. Tax avoidance is best realized. Donations made by enterprises to public welfare undertakings will always be suspected of tax avoidance and will also be questioned by the public. However, if the donation amount of an enterprise is matched by that of employees, the company’s expenditure can be figured in the employee’s expense item (salary) in the company’s financial report, which reduces the tax base.<blockquote>2.避税最好实现。企业对公益事业的捐款总会有避税的嫌疑，也会受到公众的质疑。但是，如果企业的捐赠金额与员工的捐赠金额相匹配，公司的支出可以在公司财报中员工的费用项目（工资）中计算，这样就减少了税基。</blockquote> 3. The scope of charity is wider. Apple has a large number of employees spreading widely around the world. The charity projects they seek on their own are far more than those concerned by the media. Apple’s philanthropy spreads to all corners of society, which will be pretty good for the overall image of Apple. Compared with the recently happened disaster in Henan province which attracted countless donations, there are more other public welfare undertakings that have not been reported by media and paid attention to by both individuals and companies. If employees of Tencent, Alibaba, and Xiaomi can be mobilized to explore more public welfare projects, the inclusive work for society will be much better.<blockquote>3.慈善的范围更广。苹果拥有大量员工，广泛分布在世界各地。他们自己寻求的慈善项目远不止媒体关注的那些。苹果的慈善事业普及到社会各个角落，对苹果的整体形象会是相当不错的。与最近发生在河南省的灾难吸引了无数的捐款相比，还有更多的其他公益事业没有被媒体报道，也没有被个人和公司所关注。如果能发动腾讯控股、阿里巴巴-SW、小米的员工去探索更多的公益项目，对社会的普惠工作会好很多。</blockquote> To my point of view, Chinese Internet companies should learn from Apple’s experience and earnestly welcome “The Tertiary Distribution.”<blockquote>在我看来，中国互联网企业应该借鉴苹果的经验，切实迎接“三次发行”。</blockquote>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"BIDU":"百度","PDD":"拼多多","BABA":"阿里巴巴","00700":"腾讯控股","01810":"小米集团-W","AAPL":"苹果"},"is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1173987909","content_text":"According to the latest policy directives issued in China, “The Tertiary Distribution” is about to be put into effect. Citing various sources, the so-called “The Tertiary Distribution” refers to the further adjustment of social income distribution through social entities’ (enterprises and individuals) voluntary, charitable donations, which is in the stage of micro-adjustment. In the meantime, the policy also clearly instructs that the country should encourage high-income groups and enterprises to give back to society to a greater extent.\nThere are many high-income groups, including celebrities and real estate speculators. And, high-income companies, in terms of financial reports, include leading Internet companies, China’s top five banks, and other state-owned enterprises. Here, we will discuss what Internet companies should do in “The Tertiary Distribution.”\nFrom the view of current beneficial donations, Internet companies have played an increasingly important role. Let’s take the flood disaster that recently occurred in Henan as an example. TENCENT donated 100 million yuan, Alibaba donated 100 million yuan, and Xiaomi donated 50 million yuan... But there are problems with the current way of donating by Internet companies.\n1. The burden born by Internet companies is heavy. Although the leading Internet companies have made plenty of profits, many companies are not profitable or even in the red. After the flood disaster of Henan province, Pinduoduo, the largest agriculture-focused technology platform in China, also announced a donation of 100 million yuan. It should be noted that the company is at a loss. The large-scale donation will also deliver an illusion to society: These companies are capable of donating more money.\n2. There is a phenomenon of unrealistic comparison among Internet companies. The beneficial donations conducted by Internet corporates have entered the stage of comparison, which is related to Chinese cultural traditions. The donation amount of BAT (Baidu, Alibaba, and Tencent) is in one echelon, while that of XIAOMI-W and OmniVision is in another echelon. The comparison on donation amount makes companies complain, and it also makes the public feel that Internet companies are flaunting the considerable wealth.\n3. Public beneficial donations are not sustainable. Tencent donated 100 million yuan to help people in Henan fight the natural calamity. What should Tencent do if there is another city suffering from disaster? How much should Tencent donate if there are more natural calamities? Global warming will give rise to more and more disasters. Therefore, the immoderate, planless donations will become a big unknown for the future operation of these enterprises.\nThe United States is the country that has done the best in public welfare. As a leading conglomerate in the United States, how does Apple deal with “The Tertiary Distributions?”\nApple has partly disclosed the information on its charitable donations. According to the disclosure, charitable donations completed by Apple can be divided into three parts: a. Employee Giving Program; b. Community Investment Team; c. Grant Program.\nThe second public welfare plan, namely “Community Investment Team,” is for NGOs across the globe. Since the amount has not been disclosed, it is estimated that the amount of donation is not much. The third plan “Grant Program” is for the locations of Apple/groups, with an annual quota of $1 million. Only the first plan is the focus of Apple’s philanthropy.\nApple’s Employee Giving Program is based on employee donations, and the company conducts a match rate of 1:1. Beyond that, Apple will also match the time spent by employees in public welfare activities at $25 per hour. Since the implementation of the project in 2011, more than $600 million has been donated by the company and its employees, benefiting 34,000 organizations worldwide, and employees have together contributed 1.6 million hours of work.\nThe advantages are listed as follows:\n1. The company can be better protected. The company’s move of placing employees on the front line of public welfare undertakings can arouse the enthusiasm of employees and also hide the company behind them. Apple will never get caught up in public opinions like “Why don’t Apple donate as much as Alphabet?”.\n2. Tax avoidance is best realized. Donations made by enterprises to public welfare undertakings will always be suspected of tax avoidance and will also be questioned by the public. However, if the donation amount of an enterprise is matched by that of employees, the company’s expenditure can be figured in the employee’s expense item (salary) in the company’s financial report, which reduces the tax base.\n3. The scope of charity is wider. Apple has a large number of employees spreading widely around the world. The charity projects they seek on their own are far more than those concerned by the media. Apple’s philanthropy spreads to all corners of society, which will be pretty good for the overall image of Apple. Compared with the recently happened disaster in Henan province which attracted countless donations, there are more other public welfare undertakings that have not been reported by media and paid attention to by both individuals and companies. If employees of Tencent, Alibaba, and Xiaomi can be mobilized to explore more public welfare projects, the inclusive work for society will be much better.\nTo my point of view, Chinese Internet companies should learn from Apple’s experience and earnestly welcome “The Tertiary Distribution.”","news_type":1,"symbols_score_info":{"BABA":0.9,"AAPL":0.9,"01810":0.9,"BIDU":0.9,"PDD":0.9,"00700":0.9}},"isVote":1,"tweetType":1,"viewCount":1129,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":4,"xxTargetLangEnum":"ORIG"},"commentList":[],"hasMoreComment":false,"orderType":2}

The Tertiary Distribution – What Can Chinese Tech Companies Learn from Apple?<blockquote>三级分销——中国科技公司能从苹果学到什么？</blockquote>

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