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2021-11-05

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Pinterest sees strong sales as ad spending booms in holiday rush<blockquote>假日高峰期间广告支出激增，Pinterest销售强劲</blockquote>

Nov 4 (Reuters) - Pinterest Inc forecast fourth-quarter revenue growth in the high-teens percentage

Pinterest sees strong sales as ad spending booms in holiday rush<blockquote>假日高峰期间广告支出激增，Pinterest销售强劲</blockquote>

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Last year, the company had notched a 37% surge as users stuck at home turned to social media to keep themselves entertained.<blockquote>与此同时，Pinterest的月活跃用户(MAU)仅增长1%，达到4.44亿，低于Factset预期的4.6亿。去年，随着被困在家里的用户转向社交媒体来娱乐自己，该公司的销售额飙升了37%。</blockquote> \"We believe the slowdown was due to the pandemic unwind,\" Chief Financial Officer Todd Morgenfeld said in an interview. Many GenZ users are returning to school, while others who had used the app to explore cooking and home decor projects during lockdowns are now venturing out more, he added.<blockquote>首席财务官托德·摩根菲尔德在接受采访时表示：“我们认为经济放缓是由于疫情缓解造成的。”他补充说，许多GenZ用户正在重返学校，而其他在封锁期间使用该应用程序探索烹饪和家居装饰项目的人现在正在冒险外出。</blockquote> Still, in a sign that the pandemic-accelerated shift to online shopping may be here to stay, Pinterest's quarterly revenue of $633 million surpassed analysts' average estimate of $630.9 million, according to IBES data from Refinitiv.<blockquote>尽管如此，根据Refinitiv的IBES数据，Pinterest的季度收入为6.33亿美元，超过了分析师平均预期的6.309亿美元，这表明大流行加速向在线购物的转变可能会持续下去。</blockquote> Its users, called \"pinners\", using the app's shopping features increased 60% from a year ago.<blockquote>使用该应用购物功能的用户名为“pinners”，比一年前增加了60%。</blockquote> Net income was $94 million, or 14 cents per share, during the quarter ended Sept. 30, compared with a loss of $94.2 million, or 16 cents per share, a year ago.<blockquote>截至9月30日的季度净利润为9400万美元，即每股14美分，而去年同期亏损9420万美元，即每股16美分。</blockquote> Excluding items, it gained 28 cents per share, above estimates of 23 cents per share.<blockquote>不包括项目，每股上涨28美分，高于每股23美分的预期。</blockquote>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; 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color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nPinterest sees strong sales as ad spending booms in holiday rush<blockquote>假日高峰期间广告支出激增，Pinterest销售强劲</blockquote>\n</h2>\n<h4 class=\"meta\">\n\nReuters2021-11-05 07:35\n\n</h4>\n</header>\n<article>\nNov 4 (Reuters) - Pinterest Inc&nbsp;forecast fourth-quarter revenue growth in the high-teens percentage range, after online retailers splurging on ads before the holiday season helped the image-sharing company beat quarterly estimates.<blockquote>路透11月4日-Pinterest公司预测第四季度收入增长将在十几岁的百分比范围内，此前在线零售商在假期前在广告上挥霍，帮助这家图像共享公司超出了季度预期。</blockquote> Shares of the company&nbsp;once rose 6.5% after the bell on Thursday, as increased demand from large retail advertisers and growth in its international business boosted third-quarter revenue 43%.<blockquote>该公司股价周四盘后一度上涨6.5%，因大型零售广告商需求增加以及国际业务增长推动第三季度营收增长43%。</blockquote> <img src=\"https://static.tigerbbs.com/b86655e6ba897d4fe370c5fe22c99f22\" tg-width=\"888\" tg-height=\"597\" width=\"100%\" height=\"auto\"><blockquote></blockquote> Advertisers in the consumer packaged goods segment, however, were hurt by global supply chain constraints, impacting Pinterest's revenue growth rate.<blockquote>然而，消费品领域的广告商受到全球供应链限制的影响，影响了Pinterest的收入增长率。</blockquote> In a post earnings call, the company also said it did not face any material impact from Apple's(AAPL.O)privacy changes which have made it difficult for social media companies to target audiences and measure advertising capabilities.<blockquote>在财报发布的看涨期权上，该公司还表示，苹果（AAPL.O）隐私变化没有带来任何重大影响，这些变化使得社交媒体公司很难锁定目标受众和衡量广告能力。</blockquote> Pinterest's monthly active users (MAU), meanwhile, grew just 1% to 444 million, missing Factset estimates of 460 million. Last year, the company had notched a 37% surge as users stuck at home turned to social media to keep themselves entertained.<blockquote>与此同时，Pinterest的月活跃用户(MAU)仅增长1%，达到4.44亿，低于Factset预期的4.6亿。去年，随着被困在家里的用户转向社交媒体来娱乐自己，该公司的销售额飙升了37%。</blockquote> \"We believe the slowdown was due to the pandemic unwind,\" Chief Financial Officer Todd Morgenfeld said in an interview. Many GenZ users are returning to school, while others who had used the app to explore cooking and home decor projects during lockdowns are now venturing out more, he added.<blockquote>首席财务官托德·摩根菲尔德在接受采访时表示：“我们认为经济放缓是由于疫情缓解造成的。”他补充说，许多GenZ用户正在重返学校，而其他在封锁期间使用该应用程序探索烹饪和家居装饰项目的人现在正在冒险外出。</blockquote> Still, in a sign that the pandemic-accelerated shift to online shopping may be here to stay, Pinterest's quarterly revenue of $633 million surpassed analysts' average estimate of $630.9 million, according to IBES data from Refinitiv.<blockquote>尽管如此，根据Refinitiv的IBES数据，Pinterest的季度收入为6.33亿美元，超过了分析师平均预期的6.309亿美元，这表明大流行加速向在线购物的转变可能会持续下去。</blockquote> Its users, called \"pinners\", using the app's shopping features increased 60% from a year ago.<blockquote>使用该应用购物功能的用户名为“pinners”，比一年前增加了60%。</blockquote> Net income was $94 million, or 14 cents per share, during the quarter ended Sept. 30, compared with a loss of $94.2 million, or 16 cents per share, a year ago.<blockquote>截至9月30日的季度净利润为9400万美元，即每股14美分，而去年同期亏损9420万美元，即每股16美分。</blockquote> Excluding items, it gained 28 cents per share, above estimates of 23 cents per share.<blockquote>不包括项目，每股上涨28美分，高于每股23美分的预期。</blockquote>\n<div class=\"bt-text\">\n\n\n 来源：<a href=\"https://www.reuters.com/technology/pinterest-user-growth-slows-lockdown-frenzy-fades-2021-11-04/\">Reuters</a>\n为提升您的阅读体验，我们对本页面进行了排版优化\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"PINS":"Pinterest, Inc."},"source_url":"https://www.reuters.com/technology/pinterest-user-growth-slows-lockdown-frenzy-fades-2021-11-04/","is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1156285060","content_text":"Nov 4 (Reuters) - Pinterest Inc forecast fourth-quarter revenue growth in the high-teens percentage range, after online retailers splurging on ads before the holiday season helped the image-sharing company beat quarterly estimates.\nShares of the company once rose 6.5% after the bell on Thursday, as increased demand from large retail advertisers and growth in its international business boosted third-quarter revenue 43%.\n\nAdvertisers in the consumer packaged goods segment, however, were hurt by global supply chain constraints, impacting Pinterest's revenue growth rate.\nIn a post earnings call, the company also said it did not face any material impact from Apple's(AAPL.O)privacy changes which have made it difficult for social media companies to target audiences and measure advertising capabilities.\nPinterest's monthly active users (MAU), meanwhile, grew just 1% to 444 million, missing Factset estimates of 460 million. Last year, the company had notched a 37% surge as users stuck at home turned to social media to keep themselves entertained.\n\"We believe the slowdown was due to the pandemic unwind,\" Chief Financial Officer Todd Morgenfeld said in an interview. 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Pinterest sees strong sales as ad spending booms in holiday rush<blockquote>假日高峰期间广告支出激增，Pinterest销售强劲</blockquote>

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