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2021-11-18

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Adobe taps startup Bolt to add one-click checkouts to commerce sites

Nov 18 (Reuters) - Adobe Inc on Thursday said it was partnering with San Francisco-based startup Bol

Adobe taps startup Bolt to add one-click checkouts to commerce sites

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It will also help Adobe compete for merchants against rival Shopify Inc, which has its own one-click checkout technology called Shop Pay.</p>\n<p>Under the deal, Adobe's customers can integrate Bolt's one-click feature into their checkout screens. Bolt has a network of about 10 million shoppers, and if it has seen a shopper before, it can fill in their payment details, an otherwise burdensome step when many shoppers abandon their cart.</p>\n<p>\"We see a 60% higher conversion rate when we're able to pre-populate all of that information,\" Bob Buch, chief business officer of Bolt, told Reuters.</p>\n<p>Bolt will charge a fee to merchants when its network helps them make a sale, but Bolt and Adobe said they are still working on the financial details of the partnership.</p>\n<p>Adobe also recently announced it will offer payment-processing services for merchants, but Justin Merickel, vice president for business development at Adobe, said merchants don't need to use Adobe's in-house payment processing to use the Bolt tools.</p>\n<p>Jordan Jewell, research director for digital commerce at IDC, said the deal is the latest in a string of Adobe partnerships, such as a deal with FedEx Corp&nbsp;to ease shipping complexity, aimed at helping merchants compete with Amazon, which held a patent on one-click checkouts until 2017.</p>\n<p>\"For Adobe, it’s about emulating what Amazon is doing and what Shopify is doing as well,\" Jewell said.</p>\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{},"is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1174231604","content_text":"Nov 18 (Reuters) - Adobe Inc on Thursday said it was partnering with San Francisco-based startup Bolt to add one-click checkouts for retailers that use Adobe's e-commerce software tools.\nOnce known for software such as Photoshop, Adobe has branched out into digital marketing and e-commerce tools for retailers.\nOffering a one-click checkout feature to the merchants that use Adobe's tools will help them compete against Amazon.com, which has long had such a feature. It will also help Adobe compete for merchants against rival Shopify Inc, which has its own one-click checkout technology called Shop Pay.\nUnder the deal, Adobe's customers can integrate Bolt's one-click feature into their checkout screens. 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Adobe taps startup Bolt to add one-click checkouts to commerce sites

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