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carceng
2021-11-17

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Roku fell over 9% in morning trading as MoffettNathanso downgraded it to "sell"<blockquote>Roku早盘下跌逾9%，MoffettNathanso将其评级下调至“卖出”</blockquote>

Roku fell over 9% in morning trading as MoffettNathanso downgraded it to "sell".MoffettNathanson low

Roku fell over 9% in morning trading as MoffettNathanso downgraded it to "sell"<blockquote>Roku早盘下跌逾9%，MoffettNathanso将其评级下调至“卖出”</blockquote>

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Because we believe that ratings and advertising spending will consolidate leading streaming services. Therefore, we reduced the company's total video advertising revenue forecast for 2025 by 24% to reflect the expected slowdown in advertising growth caused by the third-party service Long Tail Content on Roku. \"</p><p><blockquote>Nathanson表示：“然而，我们发现部分无法识别的广告收入来自Roku上第三方服务的长尾视频内容，广告收入规模巨大且增长迅速。因为我们认为收视率和广告支出将巩固领先的流媒体服务。因此，我们将公司2025年的视频广告总收入预测下调24%，以反映Roku上第三方服务长尾内容导致的广告增长预期放缓。”</blockquote></p><p> In addition, the analyst also cut Roku's total revenue by 17% in 2025.</p><p><blockquote>此外，该分析师还将Roku 2025年的总收入下调了17%。</blockquote></p><p> Nathanson added that Roku still needs to continue to invest in content to remain competitive, and does not expect the company to have meaningful profit margin leverage in the next few years</p><p><blockquote>Nathanson补充说，Roku仍需要继续投资内容以保持竞争力，并预计该公司在未来几年不会有有意义的利润率杠杆</blockquote></p><p></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Roku fell over 9% in morning trading as MoffettNathanso downgraded it to \"sell\"<blockquote>Roku早盘下跌逾9%，MoffettNathanso将其评级下调至“卖出”</blockquote></title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; 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}\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nRoku fell over 9% in morning trading as MoffettNathanso downgraded it to \"sell\"<blockquote>Roku早盘下跌逾9%，MoffettNathanso将其评级下调至“卖出”</blockquote>\n</h2>\n<h4 class=\"meta\">\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1079075236\">\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Tiger Newspress </p>\n<p class=\"h-time smaller\">2021-11-17 23:01</p>\n</div>\n</a>\n</h4>\n</header>\n<article>\n<p>Roku fell over&nbsp;9% in morning trading as MoffettNathanso downgraded it to \"sell\".<img src=\"https://static.tigerbbs.com/7c53cf264c650f0a708ee58657ea62f2\" tg-width=\"777\" tg-height=\"562\" width=\"100%\" height=\"auto\">MoffettNathanson lowered its forecast for Roku (ROKU.US) video advertising revenue, and lowered its rating from \"neutral\" to \"sell\" and its target price from $330 to $220.</p><p><blockquote>由于MoffettNathanso将其评级下调至“卖出”，Roku早盘下跌超过9%。MoffettNathanson下调Roku(ROKU.US)视频广告收入预期，评级由“中性”下调至“卖出”，目标价由330美元下调至220美元。</blockquote></p><p> It&nbsp;said that in order to better evaluate the estimation of video advertising, the agency tried to separate Roku channel from the third-party advertising revenue of the platform, with competitors Pluto andTubiCompare and estimate Roku's advertising revenue from its mainly ad-based video-on-demand (AVOD) service on its platform.</p><p><blockquote>其表示，为了更好地评估视频广告的估算，该机构试图将Roku频道与该平台的第三方广告收入分开，与竞争对手Pluto和Tubi比较并估算Roku从其平台上主要基于广告的视频点播（AVOD）服务中获得的广告收入。</blockquote></p><p> Nathanson said: \"However, we found that some of the unidentifiable advertising revenue came from the long tail video content of the third-party service on Roku, and the advertising revenue was huge and growing rapidly. Because we believe that ratings and advertising spending will consolidate leading streaming services. Therefore, we reduced the company's total video advertising revenue forecast for 2025 by 24% to reflect the expected slowdown in advertising growth caused by the third-party service Long Tail Content on Roku. \"</p><p><blockquote>Nathanson表示：“然而，我们发现部分无法识别的广告收入来自Roku上第三方服务的长尾视频内容，广告收入规模巨大且增长迅速。因为我们认为收视率和广告支出将巩固领先的流媒体服务。因此，我们将公司2025年的视频广告总收入预测下调24%，以反映Roku上第三方服务长尾内容导致的广告增长预期放缓。”</blockquote></p><p> In addition, the analyst also cut Roku's total revenue by 17% in 2025.</p><p><blockquote>此外，该分析师还将Roku 2025年的总收入下调了17%。</blockquote></p><p> Nathanson added that Roku still needs to continue to invest in content to remain competitive, and does not expect the company to have meaningful profit margin leverage in the next few years</p><p><blockquote>Nathanson补充说，Roku仍需要继续投资内容以保持竞争力，并预计该公司在未来几年不会有有意义的利润率杠杆</blockquote></p><p></p>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"","relate_stocks":{"ROKU":"Roku Inc"},"is_english":true,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1110929194","content_text":"Roku fell over 9% in morning trading as MoffettNathanso downgraded it to \"sell\".MoffettNathanson lowered its forecast for Roku (ROKU.US) video advertising revenue, and lowered its rating from \"neutral\" to \"sell\" and its target price from $330 to $220.\nIt said that in order to better evaluate the estimation of video advertising, the agency tried to separate Roku channel from the third-party advertising revenue of the platform, with competitors Pluto andTubiCompare and estimate Roku's advertising revenue from its mainly ad-based video-on-demand (AVOD) service on its platform.\nNathanson said: \"However, we found that some of the unidentifiable advertising revenue came from the long tail video content of the third-party service on Roku, and the advertising revenue was huge and growing rapidly. Because we believe that ratings and advertising spending will consolidate leading streaming services. Therefore, we reduced the company's total video advertising revenue forecast for 2025 by 24% to reflect the expected slowdown in advertising growth caused by the third-party service Long Tail Content on Roku. \"\nIn addition, the analyst also cut Roku's total revenue by 17% in 2025.\nNathanson added that Roku still needs to continue to invest in content to remain competitive, and does not expect the company to have meaningful profit margin leverage in the next few years","news_type":1,"symbols_score_info":{"ROKU":0.9}},"isVote":1,"tweetType":1,"viewCount":2225,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"CN","currentLanguage":"CN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":10,"xxTargetLangEnum":"ZH_CN"},"commentList":[],"hasMoreComment":false,"orderType":2}

Roku fell over 9% in morning trading as MoffettNathanso downgraded it to "sell"<blockquote>Roku早盘下跌逾9%，MoffettNathanso将其评级下调至“卖出”</blockquote>

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